Karen Demsko. Hello there! designer artist innovator. also the creator of Color the Grayscale studios

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1 Portfolio 2016

2 Karen Demsko designer artist innovator also the creator of Color the Grayscale studios Hello there! My name is Karen and I m an artist of many talents from just outside Philadelphia. I love to create art and design. I currently work with one of the largest social media companies in the U.S where I am a marketing and advertising designer. In this position, I have had the chance to work with some amazing clients. CTG studios (short for Color the Grayscale Studios) is committed to taking your project from ordinary to extraordinary! Since 2009, I have been working with clients to create clean yet unique pieces of art. CTG studios strives for excellence, lives for the challenge, and is waiting for your great idea!

3 Web & Mobile

4 Web & Mobile That Awkward Moment WEB, TABLET, & MOBILE Campaign Description A responsive social advertising campaign for the movie That Awkward Moment with a focus on video and social media engagement. Design Activities Using preexisting marketing material, I was tasked with creating an advertisment that featured promo art, logo, CTA, tune in information, and credientials, as well as accounting for video and social media engagement space, using responsive logic and clean design. Software Utilized Photoshop Illustrator Dreamweaver

5 Web & Mobile

6 Web & Mobile A Haunted House 2 WEB, TABLET, & MOBILE Campaign Description A responsive social advertising campaign for the movie A Haunted House 2 with a focus on video and social media engagements. Design Activities For this campaign, I was tasked with creating a responsive creative campaign that included a custom background in the style of VHS static along with material from their promotional poster. Software Utilized Photoshop Illustrator Dreamweaver

7 Web & Mobile

8 Web & Mobile The BoxTrolls WEB, TABLET, & MOBILE Campaign Description A responsive social advertising campaign for the movie The Boxtrolls with a focus on video and social media engagements. Design Activities For this advertisement piece, I was given limited material and asked to extend the background art to fit within the 700x600 space. Software Utilized Photoshop Dreamweaver

9 Web & Mobile

10 Web & Mobile The Loft WEB, TABLET, & MOBILE Campaign Description A responsive social advertising campaign for the movie The Loft with a focus on video and social media engagements. Design Activities Using the promotional poster only, I extended the background to make a 700x600 space that blended seamlessly with the background. Software Utilized Photoshop Dreamweaver

11 Web & Mobile

12 Web & Mobile Ellen s Design Challenge WEB, TABLET, & MOBILE Campaign Description A responsive social advertising campaign for the tv show Ellen s Design Challenge with a focus on a timed quiz engagement. Design Activities For this project, the client asked for a custom component, an image based quiz game with a timer. I was tasked to design and work with developers to implement this new product while also designing their advertisment campaign in a responsive layout. Software Utilized Photoshop Illustrator Dreamweaver

13 Web & Mobile

14 Web & Mobile The Nut Job WEB Campaign Description A responsive social advertising campaign for the movie The Nut Job with a focus on video and social media engagements. Design Activities Marketing material for this project was limited, so I was tasked to create a background that would work with the 700x600 advertisment space and combine this with their promotional creative to create the campaign. Software Utilized Photoshop Illustrator Dreamweaver

15 Web & Mobile

16 Web & Mobile Dukes: The Social Debate App MOBILE APP Campaign Description Dukes, the social debate app, was created and designed for the first Hack d, a bi-quartly developer competition. Dukes was the winner of the Crowd Favorite and tied for 1st place in the Judges Pick category. Design Activities This was a project where I had complete creative control. I created the design concepts, logo, color scheme, UI design and worked with a developer to create app functionality to acheive my apps objective and goals. Software Utilized Photoshop Illustrator Dreamweaver

17 Web & Mobile

18 Web & Mobile iconvo MOBILE APP Campaign Description iconvo the icon only chat app was presented during the eigth Hack d competition, a bi-quartly developer competition. Design Activities I was approached by a group of developers to design the layout and logo for this app. After multiple design concepts and logo designs, I was able to come up with up with a design that the developers were very excited to implement into their work. Software Utilized Photoshop Illustrator Dreamweaver

19 Web & Mobile

20 Identity & Marketing

21 Identity & Marketing Social Theater COMPANY REBRAND Campaign Description A rebranding of the virtual currency company Social Theater. Design Activities When Social Theater, a social advertising and discovery company, decided to rebrand in 2013, a team of designers and I developed an entire line of logos, icons, brand guidelines, business cards, and inforgraphics to launch with the newly developed website. Software Utilized Photoshop Illustrator Dreamweaver

22 Identity & Marketing

23 Identity & Marketing MeetMe Mobile One Sheet MARKETING MATERIAL Campaign Description Design Activities Software Utilized A marketing infographic showcasing the mobile side of the social media company MeetMe The sales team for the company MeetMe wanted a 8 1/2 by 11 one sheet that showcased the most important information and data about their mobile app. Using Illustrator and Photoshop, I created the graphics and images and then assembled them together in InDesign. InDesign Photoshop Illustrator

24 Identity & Marketing

25 Identity & Marketing Blogtown WEB Campaign Description The virtual hub for the Journal Register blogs, the site art, layout, and logo design were done to reflect the clients desire to have the look and feel of a fun community. Design Activities After using Photoshop to develop concepts, I created the images and logo in Illustrator and then used HTML and CSS in Dreamweaver to construct the site. Software Utilized Photoshop Illustrator Dreamweaver

26 Identity & Marketing

27 Identity & Marketing MeetMe rebrand concept CONCEPT PIECE Campaign Description Logo and app icon design for the social media site rebrand of MeetMe. Design Activities Together with four other designers, we came up with a half dozen concepts to be presented to the company. The logo was sketched out in Photoshop and designed in Illustrator. Software Utilized Photoshop Illustrator

28 Identity & Marketing

29 Identity & Marketing The Company You Keep LOGO DEVELOPMENT Campaign Description Logo design for the web series The Company You Keep. Design Activities Given a list of general ideas for the look and feel of the design, I created an ambrigam logo using Photoshop to sketch out the concepts and Illustrator to finalize the appearance. Software Utilized Photoshop Illustrator

30 Identity & Marketing

31 Identity & Marketing Litchfield County News LOGO DEVELOPMENT Campaign Description Logo design for the newspaper Litchfield County Times website. Design Activities The client asked for a logo with a traditional newspaper feel, but with a modern clean design. The logo was sketched out in Photoshop and finalized in Illustrator. Software Utilized Photoshop Illustrator

32 Identity & Marketing

33 Illustration

34 Illustration Audrey ILLUSTRATION Campaign Description Personal piece with a focus on use of texture and color depicting the iconic image from Breakfast at Tiffanys. Design Activities Using Photoshop I sketched, inked, and colored this image. I then used texture and patterns to enhance the look and feel of the piece. Software Utilized Photoshop

35 Illustration

36 Illustration The Company You Keep POSTER ILLUSTRATION Campaign Description Promotional poster illustration for the web series The Company You Keep Design Activities The piece was to have a focus on individual character personalities, portrayed through body language and facial expressions. The piece was sketched and scanned, then brought into Photoshop for inking and color. Additional graphic elements and effects were made in Illustrator and After Effects and imported into the Photoshop image. Software Utilized After Effects Photoshop Illustrator

37 Illustration

38 Illustration Kazaam Interactive BRANDING ILLUSTRATIONS Campaign Description Illustration work done for the web healthcare company Kazaam Interactive. The company wanted to create animal caricatures of each of their departments. Design Activities The original vision of the drawings was to use them on the company website and have them be animated in Flash. With this in mind, the characters were sketched in Photoshop, then created in Illustrator before being taken into Flash to be made ready for animation. Software Utilized Flash Photoshop Illustrator

39 Illustration

40 Illustration Roses PROMOTIONAL ILLUSTRATION Campaign Description Illustration piece that was used in promotional material for a future web series. Design Activities This piece, a caricature of the host, was to be used in banners and other promotional materials. The image was sketch, inked, and colored in Photoshop. Software Utilized Photoshop

41 Illustration

42 Photography

43 Photography Portrait example EXPERIMENTAL PHOTOGRAPHY Campaign Description Personal experiment in portrait photography. Design Activities An experiment in lighting and composition, this portrait was taken with a Canon 5D Mark II and then taken into Photoshop for retouching, lighting and color correction. Software Utilized Photoshop

44 Photography

45 Photography VFX Project EXPERIMENTAL PHOTOGRAPHY Campaign Description Design Activities Personal experiment in photo compositing and VFX. A photoshoot session depicting a character from the online video game The Secret World. The photos were color corrected and retouched. Special effects and background adjustments were also made. photographs by: Franchesca Marasco special effects and color correction: ctg studios Software Utilized Photoshop

46 Photography

47 Photography Nature Scape PHOTOSHOOT Campaign Description Photoshoot of an abandoned train car and enviroment. Design Activities Taken with a Canon 5D Mark II, these pieces were color corrected and retouched in Photoshop. Software Utilized Photoshop

48 Photography

49 Contact Want to chat? Awesome. There are a few ways to get in touch with me: hello@colorthegrayscale.com