Department of Design Illustration / Communication Design (Bachelor programmes)

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1 Department of Design Illustration / Communication Design (Bachelor programmes) Illustration (Bachelor) Programme Structure The Bachelor s programme is made up of four areas: Artistic courses Labs Theory Design - Project Drawing Hot type Art & Art History Book Illustration Painting Computer labs Art & Fashion History Media Illustration Computer-aided Experiment Photo labs Communication Theory Informative Illustration Creative Writing Time-based media Sociology Manual printing Poetics/Rhetoric Dramaturgy These areas are studied throughout the degree programme. The projects are semester-long projects. Semester Artistic courses Labs Theory Design 1 10 ECTS (10 hrs/w) 5 ECTS (4 hrs/w) 5 ECTS (3 hrs/w) 10 ECTS (5 hrs/w) Illustration ECTS (10 hrs/w) 5 ECTS (4 hrs/w) 5 ECTS (3 hrs/w) 10 ECTS (5 hrs/w) Illustration ECTS (5 hrs/w) 15 ECTS (5 hrs/w) Project 10 ECTS (5 hrs/w) Type basics 4 5 ECTS (5 hrs/w) 5 ECTS (4 hrs/w) 5 ECTS (3 hrs/w) 15 ECTS (5 hrs/w) Project 5 5 ECTS (5 hrs/w) 5 ECTS (4 hrs/w) 5 ECTS (3 hrs/w) 15 ECTS (5 hrs/w) Project 6 5 ECTS (5 hrs/w) 5 ECTS (4 hrs/w) 5 ECTS (3 hrs/w) Thesis 15 ECTS (5 hrs/w) Project 7 5 ECTS (5 hrs/w) 5 ECTS (3 hrs/w) Thesis 20 ECTS BA-Thesis Total: 30 ECTS per semester (ECTS is lecture time plus preparation time, etc. = total workload. 5 ECTS = 125 hours workload) International Workshop (5 ECTS) International guest students also complete the International Workshop (5 ECTS) which is a semester-long programme where students work on projects and meet once a week to critique each others work. The workshop is lead by an artist working in the department. The workshop language is English.

2 Communication Design (Bachelor) Programme Structure The Bachelor s programme is made up of four areas: Artistic courses Labs Theory Design - Electives Drawing Hot type Art & Art History Advertising Design Painting Computer labs Art & Fashion History Editorial Design Computer-aided Experiment Photo labs Communication Theory Photography Creative Writing Time-based media Sociology Interaction Design Manual printing Poetics/Rhetoric Type Design Dramaturgy Typography Time-based Media These areas are studied throughout the degree programme. The projects are semester-long projects. Semester Artistic courses Labs Theory Design 1 5 ECTS (5 hrs/w) 10 ECTS (8 hrs/w) 5 ECTS (3 hrs/w) 10 ECTS (5 hrs/w) 2 5 ECTS (5 hrs/w) 5 ECTS (3 hrs/w) 10 ECTS (5 hrs/w) CoDe Basics 10 ECTS (5 hrs/w) Typo basics 3 15 ECTS (5 hrs/w) Project 15 ECTS (5 hrs/w) Project 4 5 ECTS (5 hrs/w) 5 ECTS (4 hrs/w) 5 ECTS (3 hrs/w) 15 ECTS (5 hrs/w) Project 5 15 ECTS (5 hrs/w) Project 15 ECTS (5 hrs/w) Project 6 5 ECTS (5 hrs/w) 5 ECTS (4 hrs/w) 5 ECTS (3 hrs/w) Thesis 15 ECTS (5 hrs/w) Project 7 5 ECTS (5 hrs/w) 5 ECTS (3 hrs/w) Thesis 20 ECTS BA-Thesis Total: 30 ECTS per semester (ECTS is lecture time plus preparation time, etc. = total workload. 5 ECTS = 125 hours workload)) International Workshop (5 ECTS) International guest students also complete the International Workshop (5 ECTS) which is a semester-long programme where students work on projects and meet once a week to critique each others work. The workshop is lead by an artist working in the department. The workshop language is English.

3 Artistic Courses Drawing 021 Fashion Drawing Body and Fashion (5 ECTS) Different methods from classical to experimental artistic ways to present fashion. 022 Freehand Drawing/Drawing like daily newspapers (5 ECTS) A chronicle of what is going on on the streets 023 Frozen Charly a picture story (5 ECTS) International comic project with trick film (with Stefano Ricci and Prof. Anke Feuchtenberger) 024 Head and Portrait 1 (5 ECTS) Looking indepth at anatomical knowledge on the one hand and presentation on the other hand with model. 025 Mare Nostro Poster competition of Youth in Baltic countries (5 ECTS) 026 From Design to Woodcut (5 ECTS) From design to wood cut, from drawing to printing and how it affects hand drawing. 027 / 028 Who am I? Why am I here? (5 ECTS) Illustrative thoughts [ Drawing Compulsory Course / 2nd semester students (5 ECTS)] Painting 008 Finding a picture/individual topics/open studio (5 ECTS) Developing themes in painting using sketch books, notes, articles in newspapers, b) free painting of themes from the courses in Illustration, Communication Design, Fashion Design. 009 The Deletion of the Theme (5 ECTS) Painting using models. A goal does not need to be reached. The visual reality is used as a starting point, deformed and disproportionated. The course concentrates on formal and painting problems. 010 Figure and Space (5 ECTS) Painting using models. The figure is a painting experiment. The seductive nature of the unfinished, the spontaneous, the still open. Unintended momentary pictorial ideas, immediacy as carrier for expression and message. 011 Figure and Space Studies with a model (5 ECTS)

4 012 Painting / Stylistics (5 ECTS) Who am I and if yes, how many? Title based on book by David Precht [ Painting Compulsory Courses / 1st semester students (5 ECTS)] Computer-aided Experiment 001 Adobe Photoshop and Illustrator in Fashion (5 ECTS) 002 An Independent Life of Things (5 ECTS) Animation and video projection 003 The Invisible (5 ECTS) To create a poetic organ, that makes the invisible visible 004 Points of Light (5 ECTS) Development of a spatial light installation Creative Writing 005 Creative Writing: Home and Away (5 ECTS) German necessary 006 Creative Writing: Experiencing and telling a story (5 ECTS) German necessary Labs 033 Art of Binding / Textile Design 1 (5 ECTS) Theoretical development of one- dimensional of shaft cloth. Elementary bindings and their derivatives. Schematic presentation and development of cloth constructions. 034 Hot Type / Book printing (5 ECTS) Setting of hot type and printing (letterpress). Exercises: font choice justified and left justification working with wood and poster letters. Main work: a typographic project. 035 Picture editing and layout (5 ECTS) Design of own work using Photoshop and QuarkXPress 036 Picture editing and Layout (5 ECTS) Introduction to MacOsX, Photoshop CS3, Layout programme QuarkXPress 7

5 037 The digital picture (5 ECTS) Making a picture according to the quality needed. Looking at printing, correct scanning, digital and analogue photography, HDR-Photography, colour management 038 Illustrator/Photoshop (5 ECTS) Introduction to Illustrator and Photoshop CS2 [ Compulsory computer labs / 1st and 2nd semesters] 050 Photo lab Introduction to B&W analogue photography 055 Informative Illustration (5 ECTS) Animation and illustration: the 3D programme as a virtual sculptor s studio 056 Animation 1 (5 ECTS) Introduction to animation 057 Animation 2 (5 ECTS) Practicing with cross-medial production techniques 058 Introduction to digitalization (5 ECTS) Introduction to the digitalization of text, pictures, sound and video. 059 Introduction into camera work (5 ECTS) Introduction to video technology, handling a camera as well as picture and light design 060 Introduction Presentation Audio/Video (5 ECTS) Introduction to the controlling of audiovisual systems for presentation and exhibition 061 Video Cut with Final Cut (5 ECTS) Post production with Final Cut Pro 6, Motion 3, Soundtrack Pro 2, DVD Studio 4. Also looks at picture language in film and methods of creative montage. Goal of course: make your own film 062 Wood Cut in the Artist s House (5 ECTS) Introduction to the techniques of wood cut, design of a picture series or a book project. 063 Screen printing (5 ECTS) Looking at pictures, using colours and shapes to produce a series or book 064 Gravure printing (5 ECTS) Introduction to aquatinta and line etching. Making a series of at least 10 etchings.

6 042 Digital Illustration - Introduction to 3D and Maya (5 ECTS) Design Projects Illustration Illustration Project Book Illustration 098 Associative Illustration (15 ECTS) The story comes from the pictures. Developing a story from a series of pictures. Introduction to book illustration. 099 Book Illustration Basics (15 ECTS) Introduction to book design and book illustration; working on an individual book project (picture book, graphic novel) Illustration Project Informative Illustration 102 Explaining the world (15 ECTS) Developing short animation for web or print Illustration Project Media Illustration 103 Frozen Charly (15 ECTS) International Comic project. The doll Frozen Charly as a mask to tell stories 104 Media Illustration (15 ECTS) Illustration in the style of newspapers, court drawings, novel illustrations, caricatures, cartoons, comics, poster illustrations Illustration Project (10 ECTS) This semester we are looking at the cultural history of Handwerk by Richard Sennett. Focusing on sketching as the elemental instrument for finding ideas. 106 Introduction to Illustration (10 ECTS) Spontaneous illustration to topics in the lectures Communication Design Semester Advertising Design Basics (10 ECTS); 108 Editorial Design Basics (10 ECTS); 109 Photography Basics (10 ECTS); 110 Interaction Design Basics (10 ECTS); 111/112 Typography basics (10 ECTS); 113 Typography basics Illustration (5 ECTS); 114 Time-based Media basics (10 ECTS)

7 Design Projects Communication Design Electives Communication Design Project Interaction Design 115 Interaction Design Advanced (15 ECTS) Development of a large inter-active project (internet, mobile, facebook, etc.) conception, design, organization. Or development of an internet campaign (concept, design, organization, marketing). 125 Animation and Interaction with Flash/Basic Looking at the most important animation techniques and the integration of different media in Flash and in the form of advertising banners, cartoons, video and soundclips. Three areas: animation techniques, integration of sound and video and introduction to programming with ActionScript. Communication Design Project Advertising 116 Advertising design 2 (15 ECTS) Practical project in the area of services, public services, social projects with renowned Hamburg agencies and companies. 117 Advertising Design 3 (15 ECTS) Consumer advertising with a renowned Hamburg advertising agency. Classical campaigns Communication Design Project Editorial Design 118 / 119 Project (15 ECTS) Communication Design Project Photography 120/121 Free topics (15 ECTS) 122 Project Alien (15 ECTS) 123 project Alien, the person, the relationship, the feeling (15 ECTS) 124 Portrait photography: Generations (15 ECTS) Communication Design Project Type Design (Prof. Veljovic) 126 Project (15 ECTS) Analysing type, type structure, rhythm, proportions, composition, type systems and modifications 127 My first Type (15 ECTS) Digital type design; development and digitalization of a type. Design, realization and presentation

8 128 Type writing Project (15 ECTS) Calligrafic exercises as preparation for the practical use in the design of logos, book covers, packaging design. Communication Design Project Typography 129 /130 Behörde für Design (15 ECTS) Student group that works independently, developing the visual image of the department, e.g. course catalogue, other print media 131/312 Stilvorlagen (15 ECTS) A series of guest lectures about contemporary graphic design with national and international guests. To fund these lectures workshops will be organized in which communication concepts for the lectures are developed and realized. The focus is the typographic poster. Communication Design Project Time-based Media 133 Sightseeing (15 ECTS) Experimental artistic discussion with the presentation of reality in urban spaces. Hamburg is the stage and projection surface for expectations and perceptions. 134 Sound Design for Film & Animation (15 ECTS) Perception: Picture and sound, functionality of sound design, film music, film analysis. Sound production: dialogue and sound recording, O-tone, synthetic sounds; technical basics: mono, stereo, surround, microphone recording, etc. 135 Video Miniatures Projects in animation. Development of video miniatures, based on an individual idea. Focus is abstract, experimental working with movement, dynamics and rhythm International Workshop (5 ECTS) Working on projects and meeting with students to critique work and develop ideas further. In English.

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