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1 YOU THINK YOU MIGHT WANT TO STUDY: ANIMATION DIGITAL MEDIA DESIGN PRODUCT DESIGN VISUAL COMMUNICATION MOTION GRAPHICS 70 DESIGN & CREATIVE MEDIA

2 Course LISTING Bachelor of Arts in Animation Bachelor of Arts in Digital Media Design Bachelor of Arts in Product Design Bachelor of Arts (Hons) in Digital Media Design Bachelor of Arts (Hons) in Design Visual Communication Master of Arts in Motion Graphics DEPARTMENT OF DESIGN & CREATIVE MEDIA Head of Department Nollaig Crombie Telephone Department Administration Telephone Design at LYIT offers exciting career opportunities to those with artistic talent, drive and imagination in five unique areas: Visual Communication, Digital Media Design, Animation, Product Design and Motion Graphics. Students will develop key skills in image making, typography, digital modelling, animation, audio, video and web design. Our small studio-based classes have the latest technology to support design-led creative thinking and the acquisition of core business skills. In all our Design courses students must use their creativity and drawing skills in the development of their projects. Whether you see yourself working for a design agency, a furniture manufacturer, a production house or freelance, the courses offered here are for you. Click on the QR code to view examples of student work or visit 71

3 Animation WORK PLACEMENT course title Bachelor of Arts in NEW Animation national framework level 7 cao code ly437 duration 3 years number of places 20 awarding body lyit Is this the course for you? Animation appears everywhere - as children s cartoons, advertisements, music videos, computer games, title sequences, special effects and as experimental and short films. There is no limit to the variety of materials and methods that can be used to make animated films. The creative possibilities in producing animation make it the ideal media for anyone who wants to see their ideas come vividly to life. This is a creative animation course offering a broad range of skills designed to enable you to operate independently within the commercial environment after graduation. The contemporary animation industry requires creative thinkers who can operate flexibly within different aspects of animation production. Minimum entry requirements Applicants should have grade d3 or better in at least 5 subjects in the Leaving Certificate, including either Irish or English. Maths is not required. Either Leaving Certificate Art or equivalent or a portfolio of relevant work. See page 81 for Portfolio guidelines. The minimum points for entry is 140 points. Career opportunities Employment prospects are currently very good for animation graduates with the correct skill sets and portfolio. There is growing demand for animation content and for highly skilled graduates, which shows no sign of slowing down. Many of the larger Irish animation companies are producing large volumes of content for broadcasters such as the BBC and Disney, meaning that employment prospects appear good for graduates of dedicated animation programmes. Follow-on courses Graduates may apply for advanced entry onto Level 8 Animation programmes in other colleges such as IADT Dun Laoghaire and Limerick IT. 72

4 DEPARTMENT OF DESIGN & CREATIVE MEDIA What will I study? Design Principles M 10 7 The Design Process M 5 3 Introduction to Animation M 5 3 Photography M 5 4 Communication Skills M 5 3 Narrative & Visual Storytelling M 10 5 Animation Principles M 10 7 Drawing Studies M 5 3 Design History M Animation Production M 15 8 Visual Effects Animation M 10 5 Design Theory: Contemporary Animation M 5 3 Animation Project M 20 9 Professional Animation Practice M 5 4 The Animation Business M D Digital Animation Essentials M D Digital Animation Essentials M 10 6 Drawing & Design M 5 3 Elective Module * M 5 3D Digital Animation M D Digital Animation M 10 6 Design Theory: Animation History M 5 3 Elective Module * M 5 Possible Elective Module choices include: French, German, Irish or Spanish; Film History; Sound Recording, Mixing & Production; Painting & Image Manipulation in Photoshop; Design & Marketing; Work Placement or Communications Law 73

5 DIGITAL MEDIA DESIGN WORK PLACEMENT course title Bachelor of Arts in Digital Media Design national framework level 7 cao code ly427 duration 3 years number of places 20 awarding body lyit points in recent years year final median 2009/ / / Is this the course for you? Practice based and people focused, this course develops a student s ability to communicate across a wide spectrum of digital media; employing audio, video and motion design in the creation of content, and principles of interactivity in the creation of digital experiences that engage the intended audience. Creativity, artistry, communication and innovation are at the heart of everything we do. We champion and foster a culture of creative exploration, artistic expression, mastery and risk-taking. However, we never lose site of the fact that as communicators, we must always consider the message and the audience when developing creative solutions that are both appropriate and engaging. We also place a great deal of emphasis on the execution. Without a strong idea to begin with, execution means very little, but without an aesthetic sense or the ability to bring a creative vision to life, the best of ideas can fall at the first hurdle. Our goal is to develop graduates who can think imaginatively and bring their ideas and the ideas of others to life through a creative and artistic approach to digital communication. Minimum entry requirements Pass (od3 or better) in 5 Leaving Certificate subjects, including passes in either Irish or English (or an equivalent qualification). Maths is not required. The minimum points for entry is 140 points. Career opportunities Graduates from this programme are multi-skilled and may find employment with media and design companies, small creative enterprises or freelance in a range of fields including, web design, video production and multimedia production. Follow-on courses 1 B.A. Honours in Digital Media Design at LYIT 1 Honours degrees at other institutes or universities. 74

6 DEPARTMENT OF DESIGN & CREATIVE MEDIA What will I study? Design Principles M 10 8 The Design Process M 5 4 Photography M 5 4 Communication Skills M 5 3 Elective M 5 3 Visual Communication M 10 7 Audio Video Cinematography M 10 7 Design History M 5 3 Elective M 5 3 Interaction Design Principles M 10 6 Audio Video Studio & Field M 10 6 Film History M 5 3 Elective M Interactivity Online Narrative M 10 6 Audio Video Post-Production M 10 6 Design Theory Digital Design & New Media M 5 3 Elective M 5 3 Interactivity Brand Experience M 15 7 Motion Design M 10 6 Design Theory Advertising & Branding M 5 3 Design Project M 15 7 The Business of Digital Media M 5 3 Flexible & Promotional Design M 5 3 App Design & Development M 5 3 Possible Elective Module choices include: French, German, Irish or Spanish; Animation History; Sound Recording, Mixing & Production; Painting & Image Manipulation in Photoshop; Design & Marketing; Work Placement or Communications Law 75

7 PRODUCT DESIGN course title BACHELOR OF ARTS IN PRODUCT DESIGN national framework level 7 cao code ly417 duration 3 years number of places 20 awarding body lyit points in recent years year final median 2009/ / / Is this the course for you? There is a lot more to Product Design than making something look good. The Product Designer s job is to work as a member of a design team, specifically, to develop attractive concepts that inspire the rest of the team. Product Designers need to be observant, sensitive and imaginative. They need to be interested in the world of business and marketing. They need to be curious about how things work and they need to enjoy solving problems. This course offers excellent opportunities to learn the relevant skills. This is a very practical course where students get experience in many aspects of designing and problem-solving by undertaking projects. We have well equipped modern design studios and access to a wide suite of state-of-the-art software. Drawing and model-making are used to develop concepts and to communicate these to others while computer generated renderings and models are also used to explore concepts. In many instances these are then modelled using Rapid Prototyping technology. Minimum entry requirements Pass (od3 or better) in 5 Leaving Certificate subjects, including passes in Maths and in either Irish or English (or an equivalent qualification). The minimum points for entry is 140 points. Career opportunities Product designers play a crucial role in creating innovative products with unique selling points, cost-effectively. There are good career opportunities in a range of different roles such as: 1 Product designer/developer for product manufacturers 1 Design consultant 1 Interior & exhibition designer 1 Furniture designer 1 Media designer 1 Teaching. Follow-on courses 1 Honours degrees and diplomas in product/industrial design at other institutes or universities. 76

8 DEPARTMENT OF DESIGN & CREATIVE MEDIA What will I study? Design Drawing 1 M 10 7 Visual Literacy Design Principles M 10 8 Communication Skills M 5 3 Three-dimensional Studies M 5 4 Design Drawing 2 M 10 7 Photography M 10 7 Design History M 5 3 Materials & Processes M 5 4 Design Drawing 3 M 10 6 Design Communication & Innovation M 10 6 Design Theory The Evolution of Domestic Technology M 5 3 Ergonomics & Human Factors M 5 3 Design Practice 1 M 10 6 Modelling 1 M 10 6 Design & Marketing M 5 3 Digital Rendering 1 M 5 3 Design Practice 2 M 10 6 Modelling 2 M 10 5 The Business of Product Design M 5 3 Digital Rendering 2 M 5 3 Design Project M 15 5 Modelling 3 M 5 3 Design Theory Contemporary Product Design M 5 3 Digital Rendering 2 M

9 DIGITAL MEDIA DESIGN course title Bachelor of Arts (Hons) in Digital Media Design national framework level 8 lyit internal code ly_ddigm_b duration 1 year number of places 20 awarding body lyit Is this the course for you? This course will build on the knowledge and skills acquired in your Level 7 degree and gives you the opportunity to further develop your creative talent, skills and knowledge. You will learn how to transfer your ideas onto the screen producing content for web sites, interactive multimedia installations, TV and audio-video. That can mean everything from creating pre-production storyboards to authoring and editing a digital media product for DVD, broadcast or internet delivery. If this sounds like the outlet you need for your creative talents, then this Honours course will give you the added expertise you need. Minimum entry requirements Level 7 degree with appropriate learning outcomes in digital media, graphic design or a related area or equivalent qualifications. Career opportunities Talented digital media designers have excellent career prospects in an exciting and ever changing industry. Many people in this industry choose to specialise in one area but they are often still multiskilled and perform a combination of roles, especially in smaller organisations. Follow-on courses 1 M.A. in Motion Graphics at LYIT 1 M.A. in Digital Media at other institutes and universities 78

10 DEPARTMENT OF DESIGN & CREATIVE MEDIA What will I study? * Professional Design Practice M 15 7 Interactive Multimedia Installation M 10 5 Contemporary Design Theory M 5 3 Design Project M 15 7 Personal Promotion M 10 5 Innovation & Creativity M

11 Visual Communication course title Bachelor of Arts (Hons) in Design Visual Communication national framework level 8 cao code ly408 duration 4 years number of places 20 awarding body lyit points in recent years year final median 2009/10 n/a n/a 2010/11 n/a n/a 2011/12 n/a n/a Is this the course for you? From the moment you wake up in the morning until the time you go to sleep you are sure to come into contact with numerous form of visual communication. From the digits on the alarm clock and the design of your toothpaste packaging, to the road marking, signage and billboards you see, the books you read and websites you use and the logo on your phone... visual communication is all around you. This course immerses the student in a wide range of design disciplines from photography and image making to motion graphics and interactive design, allowing students to develop their creativity, communication skills, and design and technical expertise. The course allows for a semester abroad at a partner Institute in another European country as well as taking part in projects with real clients and international competitions. Minimum entry requirements 1 Leaving Certificate Examination or equivalent with a minimum Grade c3 in two Higher level papers, together with Grade d3 in four other subjects, to include English or Irish. 1 Either Leaving Certificate Art or equivalent or a portfolio of relevant work. See page 81 for Portfolio guidelines. Career opportunities The skills learnt on the course are highly transferable so graduate careers typically include: 1 Graphic Design 1 Advertising and Art Direction 1 Web Design 1 Interactive Media 1 Motion Graphics 1 Print and Publishing 1 Freelance designer and illustrator. Employers range from brand, advertising and marketing agencies, to companies with in-house marketing teams, publishers, the media, graphic design consultancies and web design companies. Many designers also eventually set up their own businesses. Follow-on courses 1 MA in Motion Graphics 1 Further study at other institutes or universities 80

12 DEPARTMENT OF DESIGN & CREATIVE MEDIA What will I study? Design Fundamentals M 10 8 Image Making Fundamentals M 10 8 The Design Process M 5 3 Communication Skills M 5 3 Visual Communications - Layout M 10 7 Image Making Moving Image M 10 7 Web Design 1 Process M 5 3 Design History M 5 3 Visual Communications Identity M 10 6 Image Making for Communications M 10 6 Web Design 2 Informative Architecture M 5 3 Design Theory 20th Century Visual Communication M 5 3 Visual Communications Spatial Design M 10 6 Image Making in Three Dimensions M 10 6 Web Design 3 Grid & Type Online M 5 3 Design & Marketing M Visual Communications Advertising M 10 6 Image Making in Advertising M 10 5 Web Design 4 Brand Experience M 5 3 Design Theory Advertising & Branding M 5 3 Professional Design Practice M The Business of Visual Communication M 5 3 Design & Image in Motion M 15 7 Responsive Design M 10 5 Contemporary Design Theory M 5 4 Design Project M 15 7 Personal Promotion M 10 5 Innovation & Creativity M 5 3 What is a portfolio? A portfolio is a sample collection of your best work. It should be edited, easy to look through, and well presented. Be selective: include and highlight only your best work, excluding early works unless there are some exceptional pieces. Do not pack it with any more than 20 pieces (we appreciate quality, not quantity). What to include: 1 Notebooks, cuttings, creative sketchbooks or visual diaries indicating your interest in visual communication or Animation. 1 Drawings - studies in line and tone, based on your immediate environment. Include still life, life drawings or observational drawing in a range of media 1 Clearly identify your role if team work is included 1 Please submit any digital work on DVD or CD only What not to include: 1 Do not include drawings or paintings copied from photographs, books or magazines 1 Do not include any artwork which is a copy of someone else s work 1 Do not include 3D work (photographs of the work are fine). Some institutes now ask applicants to limit their portfolio to a special project. At LYIT, we do not ask for a special project as we recognise that every applicant is different, and the portfolio should show your individual abilities and interests. If you are working on a special project then please do include it in your portfolio if you are pleased with it, but we really want to see work that demonstrates a real enthusiasm for design or animation. 81

13 MOTION GRAPHICS course title Master of Arts in Motion Graphics national framework level 9 lyit internal code ly_dmogr_m duration 1 calendar year full-time, 2 calendar years part-time number of places 10 awarding body lyit Is this the course for you? The Masters of Arts Motion Graphics course is a logical next step for the ambitious graphic designer. It combines the skills of the graphic designer with a new element - time. Many of the adverts we see on TV today are created by motion graphics designers. It is also common in music videos, web marketing, dvd menu systems, mobile phone media, computer games and portable media. In this course, you will learn how to use the latest techniques used to create moving graphics and expand your knowledge of the industry and how it operates. You can choose to study the programme on either a full-time or part-time basis. Minimum entry requirements Level 8 degree in Visual Communication, Digital Media or related area. Career opportunities The exciting and evolving world of motion graphic design holds excellent career opportunities for talented graduates in broadcast, film and advertising roles. With the increased expertise, confidence and professionalism gained from this degree, you will be well positioned for highly skilled roles, including work in animated movie production, interactive media such as installations and touch screens, media production and post-production. Follow-on courses 1 Masters degree (by research) or Doctoral degrees in other institutions or universities. 82

14 DEPARTMENT OF DESIGN & CREATIVE MEDIA What will I study? 1 2 Type, Image, Motion 1 M 10 6 Collaborative Design Thinking M 5 3 Major Design Project Research & Development M 10 6 Academic Writing M 5 1 Type, Image, Motion 2 M 15 6 Major Project Production M 15 6 Thesis M

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