2009 CINEBH EXHIBIT PUTS ON THE SPOT INTERNATIONAL CO-PRODUCTION IN DEBATES, FILMS AND TRIBUTE

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1 Belo Horizonte in the center of national cinema dialoguing with France and connected to the world (Published in: ) 2009 CINEBH EXHIBIT PUTS ON THE SPOT INTERNATIONAL CO-PRODUCTION IN DEBATES, FILMS AND TRIBUTE On its third edition this year, CineBH Exhibit makes the connection between independent production and the global audiovisual market, discussing the implications, advantages and drawbacks in the international co-production model as well as the exchange, cooperation and formation options provided by these partnerships. In this context, and as an event sealed by The Year of France in Brazil, CineBH invites France to dialogue, throughout movie exhibitions and the participation of French guests in many debates and seminars. In our today s scenario of resources, talents and globalized issues co-productions grow even more as an alternative to make local films feasible as well as to combat a production that monopolizes not less than 85% of the global market. An alternative in the search of resources to finance an activity that becomes more expensive every day, to distribute films to a wider market than the national one and for the exchange of technologies e professionals. By having acknowledged these changes in the ways of production and keeping itself loyal to its principle of discussing the Brazilian cinema in an opened context of the audiovisual market, the 2009 CineBH Exhibit goes international for the first time and comes up with international co-production and this edition s theme, willing to discuss, through the exhibition of Brazilian and international movies, the promotion of seminars and debates, a history of co-productions in Brazil and the opportunities and challenges of this new modality of production for Brazilian producers and film-makers. The benefits of co-production are beyond the immediate financing of productions, which wouldn t be able to get financial support in a different way. It has the capacity of approximating cultures, not only through the finished piece, but also by sharing experiences and knowledge among professionals from different nationalities involved in its realization. Different visions of the world and of the cinema are confronted, debates about cultures and ways of production are stimulated, new cinemas are instigated, says Leonardo Mecchi, 2009 CineBH Exhibit collaborator.

2 CineBH Exhibit represents a new dialogue between constitutive strengths of cinematography. The event has the purpose of focusing and understanding the Brazilian audiovisual market context in exchange with the world as it discusses crucial matters that put in the first place the need of the reopening of exhibition spots, even to form new publics as to a feasible alternative for today s issue that is distribution of the Brazilian cinema inside the country, analyses Raquel Hallack, Universo Produção director and event coordinator. O2 FILMES IS THIS EDITION S HONORED COMPANY A still recent practice in Brazil, although in its growth (from 1995 to 1997, only two coproductions were made in the country while in the same period of the next decade there were 25 films produced in this format), international co-production demands a professionalization of Brazilian producers, who need to adjust themselves to the rules and demands of a global cinematography market. In this short period of time when co-productions have become a much more common practice in the country, some important names already start to stand out, either by the impact of the movies they ve been making, or by the complexity and extent of deals made. Among all, no other name stands out that much in international co-production as our honored company this year: O2 Filmes. With the directors Fernando Meirelles and Paulo Morelli and the producer Andrea Barata Ribeiro as partners, O2 started out its activities in 1991, working then exclusively in the publicity market. Their first movies produced for the big screen were the short-films Lápide, Paulo Morelli, and Um dia... e logo depois o outro, Nando Olival and Renato Rossi, both from They continued on the production of short-films such as E no meio passa um trem, Palace 2, Palíndromo and A Janela Aberta. The production of films started in 1999 with Domésticas, o filme. Directed by Fernando Meirelles and Nando Olival, the movie was a winner of many awards in national festivals and was also nominated for the Rotterdam International Festival. The second film produced by O2 Filmes was already a co-production with France and became a no

3 turning-point paradigm for Brazilian cinema: Cidade de Deus. Directed by Fernando Meirelles, the movie was watched by over 3,3 million people in Brazil, accumulating more than 40 national and international awards. It was part of the official selection of 2002 Cannes Festival and was also nominated for the 2004 Oscar in 4 categories - best directing, cinematography, best writing and best editing. In 2003, O2 Filmes produces Viva Voz, Paulo Morelli and co-produced Contra Todos along with Coração da Selva Productions. In 2005, a new co-production, this time with the USA: the documentary Ginga. In 2007, they release to the movie theaters two new films: Não Por Acaso, directed by Philippe Barcinski, and Cidade dos Homens, directed by Paul Morelli and created from a TV series with the same name broadcasted by Globo TV. In 2008, the company establishes a new setting for international co-productions in Brazil with the release of Ensaio Sobre a Cegueira, directed by Fernando Meirelles. The movie is a co-production among Brazil, Canada and Japan with the estimated budget around US$ 25 million. In the same year, they release O Banheiro do Papa, directed by César Charlone and Enrique Fernández, a Brazil-Uruguay-France co-production. The newest O2 movie production, a co-production with Universal Studios financed by Europacorp is the movie À Deriva. Directed by Heitor Dhalia, the film had its premiere on Um Certo Olhar Exhibit at the 62 nd Cannes International Film Festival last May. O2 was also responsible for the production of many TV series such as Cidade dos Homens, broadcasted during four straight seasons on Globo TV, Filhos do Carnaval, released on March, 2006, on HBO Latin American, the two seasons of Antônia and Som e Fúria, which has just been released with great success. Traditional neighborhood of the capital city welcomes the Cinema Village and opens the doors of the old Santa Tereza Cine to host CineBH Exhibit The event will take up the charming scenery of Santa Tereza traditional neighborhood of the capital city of Minas Gerais, symbol of intense cultural life that will receive the Cinema Village installation formed by Cine-Square (that holds over people), Cine-Tent

4 (400 places) both placed on Duque de Caxias Square and in the precious Santa Tereza Cine, expressive urbanistic and architectonic building in the cultural and cinema history of Belo Horizonte, established in 1944 and shut down since It was renovated by Universo Produção to be the host and the heart of CineBH Exhibit. And even if it s only temporarily opened to host the event schedule with the capacity of 500 people, it already insinuates the importance of its destiny to the audiovisual, aiming to transform Belo Horizonte city in the national center of cinema. The 2009 CineBH Exhibit promotes a free, wide and forefront programming that attracts over 20 thousand people during the six days of the event. Besides the film exhibitions in national and international premiers, retrospectives, workshops, seminars, debates, cine-school, little exhibit (Mostrinha), CineBH also brings other art manifestations together expositions, visual arts, book releases and musical attractions. CINEMA AND EDUCATION IN EXHIBITION AND REFLECTION Bringing cinema and education discussion together languages that enrich themselves mutually using cinema as a multidisciplinary activity and as a tool for citizenship awareness are the goals of The School goes to the movie project that will be promoted during CineBH Exhibit from the 16th to the 20th of October. Educators and students from public and private schools will have the chance to participate for free in workshops, cine-school sessions, cine-debates, book release complementary actions directed to the school universe aiming the practice and the exercising of collective reading of the cinematography art. In this year s edition, four French and Brazilian movies are scheduled to the cine-school sessions that will meet students from the age of 5: Entre os muros da Escola (Laurent Cantet), Palavra (En)cantada (Helena Solberg), Houve Uma Vez Dois Verões (Jorge Furtado) and O Grilo Feliz e Os Insetos Gigantes (Walbercy Ribas and Rafael Ribas). After the movie sessions, educators and students will participate in the cine-debates under the orientation of Cineduc professionals. The purpose is to stimulate comments and knowledge exchange on cinema languages addressing the esthetic and thematic elements of the movies.

5 *** CineBH Will take place from the 15th to the 20th of October with exhibitions in three spots set in Santa Tereza neighborhood, Belo Horizonte, Minas Gerais state. The event is part of Cinema sem Fonteiras (Frontierless Cinema) a national audiovisual program that integrates three annual exhibits idealized and executed by Universo Produção in Minas Gerais state in different and complementary ways Tiradentes Cinema Exhibit (in January, focused on contemporary production), CineOP Exhibit (in Ouro Preto, July, centered on the preservation with the goal of spreading the audiovisual as inheritance) and CINEBH Exhibit (which contextualizes the audiovisual in exchange with the world, in Belo Horizonte, October). The entire programming is offered to the public for free. More Info: (31) Universo Produção oficial website: Interview source: Raquel Hallak coordinator CineBH Belo Horizonte International Movie Exhibit October 15 th to 20th, 2009 Sponsorships: Prefeitura de Belo Horizonte/Belotur, Petrobras, Contax, Furnas Incentive Laws: Municipal and Federal Culture Incentive Laws Supporters: França.br 2009, Culturesfrance, Embaixada da França no Brasil, Ministério da Cultura/Secretaria do Audiovisual, Idealization and execution: Universo Produção Press office: Universo Produção (31) imprensa@universoproducao.com.br Ariane Lemos: (31) and Ana d Angelo (11)