POST SHOW REPORT 2014 EXHIBITION COVERAGE

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1 POST SHOW REPORT 2014 EXHIBITION COVERAGE

2 ABOUT ORGANIZERS

3 ABOUT HORECA JORDAN Under the Patronage of H.E. Nidal Al Qatameen, Jordan s Minister of Tourism and Antiquities. First-time presence in Jordan for HORECA JORDAN, the largest Food & Beverage Services and Hospitality Exhibition in the region. The Exhibition was held in Amman, Jordan on the October, 2014 at the Zara Expo Center at the Grand Hyatt Hotel. The annual exhibition covered: food & beverage services and hospitality Sectors from Jordan and the region, including Palestine, Iraq and Egypt. Various other regional and international countries were present with pavilions. Business networking opportunities were supplemented with different attractions and competitions availing participants with exposure to new and innovative business ideas.

4 WHAT HAPPENED IN OVER 5000 VISITORS FROM 8 COUNTRIES OPENING CEREMONY: H.E. The Minister of Tourism & Antiquities BEDMAKING COMPETITION: Jordan Hotels competing for the prize HORECA JORDAN 2014 Over 5000 visitors networked and discovered new products and opportunities at the exhibition at its First Edition. The Exhibition took place October, 2014 at Zara expo/grand Hyatt Hotel in Amman, Jordan AL AMEED COFFEE BARISTA COMPETITION Competing for the best coffee in Jordan SALON CULINAIRE Live cooking and display competition

5 HORECA JORDAN 2014 was a fantastic piece of work A dream come true that started in 2012 and was achieved with great success in its first edition. SUCCESSFUL 1 ST EDITION OF HORECA JORDAN A huge sense of Satisfaction and Pride is heartily felt by the organizing team. Everybody worked very hard to pull off a winner show. The Private and the Public Sectors in Jordan believed in the exhibition and are thanked for their support:- Ministry of Tourism, Ministry of Agriculture, Hotel Association, Restaurant Associations, Chefs Association, Jordan Chamber of Commerce and the Syndicate of Bakery Owners. We are hosting the next regional hospitality show and everybody is invited HORECA JORDAN ORGANIZERS H.E. MINISTER OF TOURISM & ANTIQUITIES OPENING CEREMONY

6 WHEN WILL THE NEXT SHOW TAKE PLACE? November, 2015 SHOW PROFILE HORECA JORDAN Q&A WHAT IS THE SHOW CALLED? HORECA JORDAN 2014 The region s most important Food & Beverage Services and Hospitality Exhibition in the region. WHEN WAS IT ESTABLISHED? 22 years ago in Lebanon 5 years ago in Saudi Arabia 4 years ago in Kuwait 1 st edition in Jordan HOW OFTEN DOES THE HORECA JORDAN TAKE PLACE? Annually FOR HOW LONG? 3 days WHAT WAS THE DATE OF THE PREVIOUSE SHOW? October, 2014 WHAT ARE THE OPENING HOURS? 3:00 9:00pm WHERE DOES HORECA JORDAN TAKE PLACE? Zara Expo/ Grand Hyatt Hotel Amman, Jordan WHAT IS THE NUMBER OF VISITORS? Over 5000 visitors HOW MANY EXHIBITORS PARTICIPATED IN HORECA JORDAN? 82 Companies & More than 150 trade marks WHO SHOULD PARTICIPATE IN HORECA JORDAN? Catering & Supermarket equipment, furniture & fixtures, uniforms, maintenance & hygiene, technology, packaging, franchise, hotels & restaurants chains, services, schools & Universities, food & beverage. WHAT IS HORECA JORDAN S WEBSITE? WHO ORGANIZES HORECA JORDAN? Lawrence & Husseini Consult and Expojordan

7 SHOW FEATURES EXHIBITORS PROFILE HORECA JORDAN 2014 EXHIBITORS OVERVIEW COMPANIES REPRESENTED 82 COMPANIES COUNTRIES EXHIBITED IN HORECA JORDAN? Algeria, Brazil, Jordan, Italy, Lebanon, Palestine, Tunisia, United Arab Emirates EXHIBITORS 80% NATIONAL EXHIBITORS 20% INTERNATIONAL EXHIBITORS HORECA JORDAN 2014 PRESENTS NUMEROUS PRODUCT SERVICE CATEGORIES 30% FOOD 14% BEVERAGE 28% EQUIPMENT 1% SCHOOLS & UNIVERSITIES 1% HOTELS 15% SWEETS & ICECREAM 10% DECORATION 1% TECHNOLOGY & SOLUTION

8 WHAT DID THE EXHIBITORS SAY I would like to say Yateekom el Afieh to all HORECA JORDAN team for the great achievements and efforts during the exhibition, I hope we will always be part of such successes organised by pleasant company such as yours. Majd Abusnenieh Trade Marketing Executive Coco Cola A successful event by all measures Although we were late in participating and were not fully ready, we were pleasantly surprised with the quality and the numbers of the turnout. BADIA is eagerly awaiting the Second Edition of HORECA JORDAN Dr. Mohammad Abu Ahmadeh General Manager - Badia HORECA JORDAN was a great experience and we would like to book immediately at the same location and area for HORECA JORDAN The organization was great and the numbers and quality of the visitors was within the required level. Abdullah Zalatimo Owner and General Manager Zalatimo Sweets Co. L.L.C I truly did not expect this achievement because of past experience in exhibitions. HORECA JORDAN was at a different level and was very successful. Your company was committed and professionally delivered all the promises. Khaled Masad Jordan Catering Supplies Congratulations are in order for all parties involved. We are regular participants of HORECA in Beirut, Kuwait and Riyadh and we sincerely think HORECA JORDAN in its first edition is at the same standard of successful organization. Osama Abu Laila Marketing Manager Al Nabil Food Industries Co. We thank you for the good organization of HORECA JORDAN exhibition. We have achieved great results and we will without any doubt Participate in next year s event HORECA JORDAN 2015 in the same location and area. Eng. Rima A.Hadi Daher General Manager Al Ameed Coffee Thank you HORECA JORDAN, a very successful exhibition and we are in big need of such exhibitions in Jordan to support our marketing programs Janet Theodori Marketing & Sales Manager National Poultry Company HORECA JORDAN was a truly very successful exhibition. I would like to thank you for the excellent organization and the continuous efforts throughout the days of the exhibition. Tahseen Baalbaki Mohammed Tahseen Baalbaki & Partners Company I would like to extend my sincere congratulations on the success of the first edition of the International Forum for hotels, restaurants and hospitality services and food industries "HORECA JORDAN 2014". The success was in spite of all the difficulties and the particular economic situation in the region. I would also like to express our deep thanks for your cooperation and for the professionalism of the employees of both Lawrence & Husseini Consult and Expo Jordan. You spared no effort to the progress and the success of the show in general and the assistance of the Tunisian participation in particular. I am also honored to inform you that we will be circulating the new dates for 2015 to all the official Tunisian authorities and companies in the field of Hospitality to encourage them to participate in the exhibition. Emad Hafiz - Tunisian Trade Office /Embassy of Tunisia- Amman

9 HORECA JORDAN 2014 LIVE EVENTS The Salon Culinaire is part of HORECA JORDAN exhibition. The competition was attended by the President of the World Association of Chefs Society (WACS) as well as international and regional Judges. Visitors were invited to watch chefs competing in different categories, and discover the region's latest culinary concepts and trends and meet a panel of international judges from Europe and the Middle East coming especially for this annual event. HORECA JORDAN organized the Jordan Bed Making Competition. Hotel Housekeepers and hotel management student are invited to compete and make the perfect bed setting in front of a professional Jury Panel. For the first time in Jordan and organized by HORECA JORDAN, the country's most skilled and professional baristas competed for the coveted title of the Best Barista in Jordan.

10 SPECIAL THANKS TO OUR

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