GENE HOSPITALITY & FOOD SERVICE JANUARY 2016 PALEXPO SWITZERLAND 4 TH EDITION THE PROFESSIONAL EVENT.

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1 GENE I 26 JANUARY 2016 PALEXPO SWITZERLAND VA24 4 TH EDITION THE PROFESSIONAL EVENT HOSPITALITY & FOOD SERVICE

2 Created in 2010, Sirha Geneva has been prompt to impose its signature: a regional event that is easy to get to, with a high quality offering and a rich programme designed to present an exhaustive panorama of the latest trends in catering and hospitality. Sirha Geneva has all the ingredients required to appeal to your clients and prospects! In 2016, exchanges, conviviality and excellence will be on the menu. Switzerland will be in the spotlight and Swiss Chefs will endeavour to highlight regional products through highly creative culinary demonstrations. The swiss selection round for the prestigious Bocuse d Or will also be held as part of Sirha Geneva and will determine the young talent who will make it through to the Bocuse d Or Europe Come and join the exhibitors of Sirha Geneva 2016 and contribute to its very rich offering. We encourage you to come and share in the success of this new edition! Christian Marich President of Sirha Geneva 2016 Manager - Starling Hotels & Resorts General Manager Starling Geneva Hotel & Conference Centre A REGIONAL EVENT FOR A BOOMING MARKET Ö As a major international and tourist hub, Geneva and its surrounding region attract both business and leisure visitors year round. Geneva won the trophy for Europe s Leading City Break Destination at the World Travel Awards Ö Develop your business in a booming cross-border market! DID YOU KNOW? 17,000 restaurants are established within the French-Swiss cross-border region. Source : CHD Expert 52.3 is the occupancy rate for Geneva s hotels, the highest in the country* of rooms on offer in Geneva are in the 5-star category*. *Source : Gastro Journal 04/09/2014

3 TARGETED QUALITY VISITORS Sirha Geneva brings you in contact with players in your market Restaurateurs, chefs Hotel managers Bakers, pastry chefs, caterers Mass catering Catering trade, retail Architects, decorators and a majority of decision-makers* 28 managers 16 chefs 8 artisans, food trade shop owners 6 hospitality functions A HIGHLY SUCCESSFUL 2014 EDITION! 180 exhibitors and brands 57 Swiss 43 French 9,850 professional visitors 60 Swiss 37 French 3 other countries EXHIBITOR TESTIMONIALS VISITORS DISTRIBUTION PER ACTIVITY* 25 Other 4 Agrofood industry 7 Importers distributors 36 Restaurants 8 Mass catering 7 Hospitality accommodation 13 Food trade *Source : Sirha Genève 2014 Since 2010, we are pleased to be able to welcome our clients at Sirha Geneva. The motivation and energy displayed by the organiser in order to offer new innovative ideas to both the exhibitors and visitors ensure that the 2016 edition will be a great success, as will our participation in this event. Lionel FONTAINE, Director - Hotelis SA BISA was present for the 2014 edition of Sirha Geneva and the outcome was very positive. Both our staff and our visitors were unanimous in acknowledging the quality of the contacts and the promising perspectives offered. Sirha Geneva can certainly be considered as a major event in our sector. Patrick ROSAIN, Sales Manager (Industrial Bakery S.A - BISA) 85 of exhibitors are satisfied with the quality of the visitors profiles

4 AN EVEN MORE EXTENSIVE OFFERING 7 sectors to introduce your new products and services Food products Kitchen equipment and appliances Products and equipment for bakery-pastry Beverages, cafeteria, bar Tableware, decoration, textile Furniture, products and equipment for the hotel industry Services, new technologies, hygiene Stand packages adapted to your objectives Prices ex VAT Registration fee 582 / CHF 720 Per sqm - bare 190 / CHF 230 Per sqm - pre-fitted 297 / CHF 360 Per sqm fitted 360 / CHF 440 Corner 195 / CHF 240 Minimum order: 12 sqm Examples 12 sqm bare with 1 corner / CHF sqm fitted with 1 corner / CHF sqm bare with 2 corners / CHF sqm bare with 4 corners / CHF NETWORK Ö THE LOUNGE A friendly space made available to you so that you may welcome your clients in a most privileged environment. Ö NEW IN 2016 Sunday evening: an after-event dedicated to exhibitors, with the presence of the Chefs participating in the contests and demonstrations at Sirha Geneva. A great opportunity to boost your network! NEW IN 2016! The «So Terroir!» corner The very best flavours of our local products highlighted by the most talented local chefs! Demonstrations not-to-be-missed for professionals from French-speaking Switzerland and the Alps. The «Products of Excellence» corner Rare products presented by exhibitors who boast exceptional savoir-faire. An original event that will appeal to the media and to chefs seeking to find the most unique products.

5 EXCEPTIONAL EVENTS THAT DRAW CHEFS, DECISION-MAKERS AND MEDIA EUROPEAN CUP 2016 A MULTICHANNEL COMMUNICATION PLAN TO ATTRACT PROFESSIONALS FROM THE FRENCH-SWISS CROSS-BORDER REGION 81,000 invitations printed in 2014, distributed by the exhibitors and postal mailing 33 of visitors attended after receiving an invitation Swiss national selection round for the Bocuse d Or The very best Swiss Chefs will compete to have the honour of representing their country in the Bocuse d Or Europe, to be held at Budapest in May A great opportunity to meet them and to introduce them to your products and solutions! The European selection round for the Coupe du Monde de la Pâtisserie For the second time at Sirha Geneva: the major event on the European pastry scene. The contest will bring together 8 teams composed of the best pastry chefs, chocolate and ice-cream specialists on the continent. Enhance your visibility and boost your network Become partner of one of the events, or one of the spaces at Sirha Geneva! The European selection event for the Coupe du Monde de la Pâtisserie or our Exhibitors Lounge offer great opportunities to promote your brand with the players in your market. Contact our International Sponsoring team now, to work out the solution best suited to your strategy: Marie MONTABONEL marie.montabonel@gl-events.com Dorothée BASSEGUY dorothee.basseguy@gl-events.com ing of information to our database of visitors 30 of visitors attended after receiving an ing Inserts in the Swiss and French specialized press 20 of visitors attended following an advertising insert Vast press relations campaign for the trade exhibition and its events Sirha Geneva has a strong presence in the social media

6 A TRADE EXHIBITION DESIGNED BY TWO EXPERIENCED TEAMS TO ENSURE YOUR SUCCESS The French team of Sirha contributes its expertise in organizing events and contests. The Swiss team of Palexpo brings its unique experience of the Swiss market. SIRHA GENEVA, AN EVENT MADE BY GL EVENTS Number one integrated international group in the events management industry, GL events operates all over the world in three main activities: Organisation of trade shows, congresses and events Management of reception spaces on behalf of local authorities Supply of services to events Present on 5 continents in 20 countries, the group achieved a turnover of M 809 in 2013 and employs more than 4,000 staff. The Food Service division of GL events Exhibitions organises more than 20 events and contests throughout the world. SWITZERLAND PALEXPO Brigitte CLASEN Sales Manager Palexpo brigitte.clasen@palexpo.ch Phone +41 (0) Daphnée MAURAN Key Accounts Manager daphnee.mauran@palexpo.ch Phone +41 (0) CONTACTS OUTSIDE SWITZERLAND GL EVENTS EXHIBITIONS Ana SALGADO International Business Developer ana.salgado@gl-events.com Phone +33 (0) Mob. +33 (0) Marie MONTABONEL International Sponsorship Manager marie.montabonel@gl-events.com Dorothée BASSEGUY International Sponsorship Manager dorothee.basseguy@gl-events.com Phone +33 (0) Mob. +33 (0) In partnership with Sirha Geneva, member of the international network BUDAPEST ISTANBUL RIO DE JANEIRO RCS Lyon Non contractual document - Photos credits: Francis Mainard, Thiery Caron, E. Rull, Le Fotographe