ASIA-PACIFIC B2C E-COMMERCE MARKET 2015

Transcription

1 PUBLICATION DATE: OCTOBER 2015 PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-18 TABLE OF CONTENTS I PAGE 19 REPORT-SPECIFIC SAMPLE CHARTS I PAGE 20 METHODOLOGY I PAGE 21RELATED REPORTS I PAGE 22 CLIENTS I PAGE FREQUENTLY ASKED QUESTIONS PAGE 25 ORDER FORM I PAGE 26 TERMS AND CONDITIONS 1

2 PRODUCT DETAILS Title: Type of Product: Category: Covered Regions: Covered Countries: Language: Formats: Number of Charts: Asia-Pacific B2C E-Commerce Market 2015 Market Report B2C E-Commerce Asia-Pacific Japan, South Korea, Australia, New Zealand, China, Taiwan, India, Singapore, Indonesia, Thailand, Malaysia, Philippines, Vietnam, Pakistan English PDF & PowerPoint 252 PRICES* Single User License: Site License: Global Site License: 3,450 (exc. VAT) 5,175 (exc. VAT) 6,900 (exc. VAT) QUESTIONS ANSWERED IN THIS REPORT SECONDARY MARKET RESEARCH What is the size of the Asia-Pacific B2C E-Commerce market in terms of sales? Which countries stand out in terms of growth and other relevant metrics? What are the main characteristics of the region s major advanced and emerging online markets? Who are the main international and local players in online retail in Asia-Pacific? Which B2C E-Commerce trends are prominent in this region? Our reports are exclusively based on secondary market research. Our researchers derive information and data from a variety of reliable published sources and compile the data into understandable and easy-to-use formats. ADVANTAGES Maximum Objectivity Reliable Sources Up-To-Date Analysis Boardroom-Ready PowerPoint Presentations Guidance For Strategic Company Decisions 2 2

3 ASIA PACIFIC TO GRAB A LARGER SHARE OF GLOBAL B2C E-COMMERCE Asia-Pacific is the global leader in B2C E-Commerce s share of total retail sales, ahead of regions such as Western Europe and North America. Asia-Pacific is home to three of the top seven countries with the largest B2C E-Commerce sales worldwide, according to the research results of ystats.com. The largest of them, China, vies with the USA for global leadership as the biggest B2C E-Commerce market. In the next five years, the Asia-Pacific region is projected to account for a still more significant part of the global B2C E-Commerce market, with this growth attributed primarily to emerging markets, such as China and India, while the global share of advanced markets including Japan and South Korea is predicted to decline. The ystats.com report further stresses that while countries such as Japan, New Zealand and Australia were ahead of others in Asia-Pacific in terms of Internet penetration, China, India and Thailand demonstrated significantly higher mobile shopper penetration rates than these advanced markets. Other important market trends are cross-border online shopping, led by Australia, and social commerce, especially pronounced in some Southeast Asian markets, such as Indonesia. Overall, B2C E-Commerce sales in Asia-Pacific are projected to increase at moderate double-digit rates through 2019, with India and countries in Southeast Asia especially standing out in terms of forecasted growth rates, as ystats.com s report explains. Investors have acknowledged this growth trend by funding various E-Commerce merchants in the Asia-Pacific region. In 2014, Indian companies, including Flipkart and Snapdeal, and Chinese platforms like Meituan and Dianping accounted for nine out of the top ten E-Commerce investment deals in the region. Alibaba Group and JD.com, both based in China, remain the leading E-Commerce companies in Asia, while international players such as Amazon, Wal-Mart and ebay also maintain significant presence. 3

4 TABLE OF CONTENTS (1 OF 15) 1 MANAGEMENT SUMMARY 2 REGIONAL Asia-Pacific s Share of Global B2C E-Commerce Sales, in %, 2014 & 2019f China, Japan and South Korea Share of Global E-Commerce Sales, in %, 2014 & 2018f B2C E-Commerce Share of Total Retail Sales, by Region, incl. Asia-Pacific, in %, 2015e Total E-Commerce Sales of the Top 5 Markets in Asia-Pacific, in USD billion, 2014e & 2019f B2C E-Commerce Sales of Goods and Digital Content, by Asia and Australasia, in USD billion, 2009, 2014 & 2019f B2C E-Commerce Sales in Southeast Asia, in USD billion, 2013 & 2018f M-Commerce Share of Total B2C E-Commerce Sales in Asia-Pacific, in %, 2014e & 2019f Product Categories Purchased Online in Asia-Pacific, in % of Online Shoppers, October 2014 Top 10 Countries Worldwide by Retail E-Commerce Sales, incl. Countries in Asia-Pacific, in USD billion, and in % CAGR, f B2C E-Commerce Sales, by Selected Countries Worldwide, incl. China, Japan, India and South Korea, in USD billion, 2009, 2014 & 2019f B2C E-Commerce Sales CAGR, by Selected Countries Worldwide, incl. China, Japan, India and South Korea, in %, and f B2C E-Commerce Share of Total Retail Sales, by Selected Countries Worldwide, incl. China, Japan, India and South Korea, in %, 2014 & 2019f Online Shopper Penetration, by Selected Emerging Markets, incl. Countries in Southeast Asia, in % of Adult Internet Users, May 2014 Number of Internet Users in Asia-Pacific, by Country and Total, in millions, f Internet Penetration in Asia-Pacific, by Country and Total, in % of Population, f Internet Penetration in Asia-Pacific, by Selected Countries, in % of Population, 2014 Number of Smartphone Users in Asia-Pacific, by Country and Total, in millions, f Smartphone User Penetration in Asia-Pacific, by Country and Total, in % of Mobile Phone Users, f Number of Tablet Users in Asia-Pacific, by Country and Total, in millions, f Tablet User Penetration in Asia-Pacific, by Country and Total, in % of Internet Users, f Share of Respondents who Made at Least One Purchase Online in the Previous Three Months in Asia-Pacific, by Selected Countries, in %, Q Mobile Shopper Penetration in Asia-Pacific, by Selected Countries, in % of Respondents, Breakdown of the Last Online Purchase in Asia-Pacific, by Device Used, in % of Online Shoppers, by Country, 2014/Q Activities Carried Out on Smartphones at Least Weekly in Asia-Pacific, incl. Purchase, by Country, in % of Smartphone Users, 2014/Q Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Selected Countries, incl. Countries in Southeast Asia, April 2015 Investment Volume in E-Commerce in Asia, in USD million and Number of Deals, Q Q Breakdown of E-Commerce Investment Deals in Asia, by Country, in %, 2014 Top 10 E-Commerce Investment Deals in Asia, by Amount Invested, in USD million, 2014 Top 15 Online Retailer Website Properties in Asia-Pacific, by Total Unique Visitors, in millions, October

5 TABLE OF CONTENTS (2 OF 15) 3 ADVANCED MARKETS 3.1 JAPAN OVERVIEW B2C E-Commerce Overview and International Comparisons, August TRENDS Mobile Shopper Penetration, in % of Smartphone Users, August 2014 Cross-Border B2C E-Commerce Imports from the USA and China, in JPY billion, f SALES & SHARES B2C E-Commerce Sales, by Products, Services and Digital Content, in JPY trillion, 2013 & 2014 B2C E-Commerce Sales Forecasts, in USD billion, by Comparative Estimates, Ranked by CAGR, f B2C E-Commerce Share of Total Retail Sales, by Comparative Estimates, f USERS & SHOPPERS Internet Penetration, in % of Individuals, PRODUCTS Product Categories Purchased Online, in % of Online Shoppers, 2012 & PAYMENT Payment Methods Used in Online Shopping, in % of Online Shoppers, January DELIVERY Actions Taken to Qualify for Free Shipping, in % of Online Shoppers, October PLAYERS Top 15 Retail Websites, by Total Unique Visitors, in millions, October SOUTH KOREA OVERVIEW B2C E-Commerce Overview and International Comparisons, September

6 TABLE OF CONTENTS (3 OF 15) 3 ADVANCED MARKETS (Cont.) 3.2 SOUTH KOREA (Cont.) TRENDS Cross-Border E-Commerce Imports, in USD billion, 2013 & 2014 M-Commerce Sales, in KRW trillion and in % of Total E-Commerce Sales, Q Q SALES & SHARES B2C E-Commerce Sales, in KRW trillion, and in % Year-on-Year Change, B2C E-Commerce Sales Forecasts, in USD billion, by Comparative Estimates, Ranked by CAGR, f B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, f USERS & SHOPPERS Number of Internet Users and Penetration Rate, in millions and in % of Population, Online Shopper Penetration on Internet Users, by Gender and Age Group, in %, PRODUCTS Breakdown of B2C and C2C E-Commerce Sales by Product Categories, in KRW trillion and in %, 2013, 2014 & H PAYMENT Payment Methods Used in Online Shopping, in % of Online Shoppers, September DELIVERY Complaints about Online Shopping, incl. Delivery, in % of Online Shoppers, PLAYERS Overview of Top 10 Local E-Commerce Websites, by Website Rank, October AUSTRALIA OVERVIEW B2C E-Commerce Overview and International Comparisons, September TRENDS Mobile M-Commerce Sales, in AUD billion, 2014e & 2019f 6 6

7 TABLE OF CONTENTS (4 OF 15) 3 ADVANCED MARKETS (Cont.) 3.3 AUSTRALIA (Cont.) TRENDS (Cont.) Cross-Border Online Shopper Penetration and Number, in % of Individuals and in millions, 12 Months to September 2014 B2C E-Commerce Sales, in USD billion and in % of Total Retail Sales, f SALES & SHARES B2C Quarterly B2C E-Commerce Sales, by Pure-Play Online Retail, Multi-Channel Online Retail and Total, Q Q B2C E-Commerce Share of Total Retail Sales, by Pure-Play, Multichannel and Total, July 2014 July USERS & SHOPPERS Internet Penetration, in % of Individuals, Number of Online Shoppers, in millions, 2011 & PRODUCTS Breakdown Top Product Categories Purchased Online, by Four-Week Average Number of Buyers, in thousands, PAYMENT Breakdown of Number and Value of Domestic Online Payments, by Method, and Annual Growth, in %, 2013/ DELIVERY Top Reasons to Shop Online, incl. Free Shipping, in % of Online Shoppers, April PLAYERS Top 10 Online Retail Websites, by Weekly Visits, in millions, September NEW ZEALAND OVERVIEW B2C E-Commerce Overview and International Comparisons, September

8 TABLE OF CONTENTS (5 OF 15) 3 ADVANCED MARKETS (Cont.) 3.4 NEW ZEALAND (Cont.) TRENDS Mobile Shopper Penetration, in % of Online Shoppers, 12 Months to September SALES & SHARES Breakdown of B2C E-Commerce Sales, by Domestic and Cross-Border Import, in %, 12 Months to April 2015 B2C E-Commerce Sales, in NZD billion, 2013 & 2014 B2C E-Commerce Share of Total Retail, in %, 2013 & USERS & SHOPPERS Internet Penetration, in % of Individuals, Online Shopper Penetration, in % of Adult Population, PRODUCTS Breakdown of B2C E-Commerce Sales, by Product Categories, Excl. Travel, in %, 12 Months to January 2015 Most Popular Product Categories Purchased Online, Incl. Travel, in % of Online Shoppers, PAYMENT Share of Online Shoppers Who are Concerned about the Security of Banking and Personal Details When Shopping Online, in %, February DELIVERY Reasons to for Not Buying from Overseas Retailers, incl. Delivery, in % of Online Shoppers, August PLAYERS Top 5 Online Retail Websites, by Monthly Visitors, in thousands, September EMERGING MARKETS 4.1 CHINA OVERVIEW B2C E-Commerce Overview and International Comparisons, September

9 TABLE OF CONTENTS (6 OF 15) 4 EMERGING MARKETS (Cont.) 4.1 CHINA (Cont.) TRENDS B2C E-Commerce Trends Overview, August 2014 M-Commerce Sales, in CNY billion and in % of Retail E-Commerce Sales, by Comparative Estimates, f Cross-Border E-Commerce Imports, in CNY billion, 2013 & 2014e SALES & SHARES Historic B2C E-Commerce Sales, in USD billion, by Comparative Estimates, B2C E-Commerce Sales Forecasts, in USD billion, by Comparative Estimates, f B2C E-Commerce (incl. C2C) Share of Total Retail Sales, by Comparative Estimates, in %, f USERS & SHOPPERS Number of Internet Users, in millions, and in % Penetration, f Number of Online Shoppers, in Millions, and in % of Internet Users, & June PRODUCTS Average Annual Online Spending and Number of Online Purchases, by Product Category, February PAYMENT Online Payment Methods Used, in % of Online Payment Users, DELIVERY B2C E-Commerce Delivery Overview, September PLAYERS B2C E-Commerce Player Overview, September 2015 B2C E-Commerce Sales of Top 10 B2C E-Commerce Companies by Market Share, in CNY billion, TAIWAN OVERVIEW B2C E-Commerce Overview and International Comparisons, September

10 TABLE OF CONTENTS (7 OF 15) 4 EMERGING MARKETS (Cont.) 4.2 TAIWAN (Cont.) TRENDS Mobile Shopper Penetration, in % of Mobile Device Owners, December 2014 Product Categories Most Purchased in M-Commerce, in % of Mobile Shoppers, December SALES & SHARES B2C E-Commerce Sales, in USD billion, 2009, 2014 & 2019f B2C E-Commerce Share of Total Retail Sales, in %, 2014 & 2019f USERS & SHOPPERS Internet Penetration, in % of Individuals, Online Shopper Penetration, by Gender and Age, in % of Internet Users, August PRODUCTS B2C E-Commerce Sales, by Product Category, in TWD billion, PAYMENT Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, DELIVERY Overview of B2C E-Commerce Delivery, October PLAYERS Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, August INDIA OVERVIEW B2C E-Commerce Overview and International Comparisons, September TRENDS Mobile B2C E-Commerce Trends Overview, September 2015 M-Commerce Share of Total E-Commerce Sales, in %, 2014e & 2017f 10 10

11 TABLE OF CONTENTS (8 OF 15) 4 EMERGING MARKETS (Cont.) 4.3 INDIA (Cont.) TRENDS (Cont.) Mobile Usage of Digital Devices and Social Media Before, During and After Purchase, in % of Urban Consumers, February 2015 Historic B2C E-Commerce Sales, in USD billion, by Comparative Estimates, Forecasts of B2C E-Commerce Sales excl. Travel, in USD billion, by Comparative Estimates, f SALES & SHARES B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, f USERS & SHOPPERS Number of Internet Users, in millions, and in % Penetration, f Online Shopper Penetration, in % of Internet Users, 2014 & 2018f PRODUCTS Breakdown of Online Retail Segment Sales, by Product Categories, in % and in INR billion, PAYMENT Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, DELIVERY B2C E-Commerce Delivery Overview, September PLAYERS B2C E-Commerce Player Overview, September 2015 Top 3 E-Commerce Websites, by Unique Visitors, in millions, May 2014 & May SINGAPORE OVERVIEW B2C E-Commerce Overview and International Comparisons, August TRENDS B2C E-Commerce Trends Overview, August

12 TABLE OF CONTENTS (9 OF 15) 4 EMERGING MARKETS (Cont.) 4.4 SINGAPORE (Cont.) TRENDS (Cont.) Breakdown of Online Shopping Transactions, by Device, in %, H & 2015f Products Purchased Online Cross-Border, in % of Cross-Border Online Shoppers, April SALES & SHARES B2C E-Commerce Sales, in SGD million, 2013 & 2018f B2C E-Commerce Share of Total Retail Sales, in % and in USD billion, USERS & SHOPPERS Internet Penetration, in % of Households, Online Shopper Penetration, in % of Internet Users, PRODUCTS Product Categories Purchased Online, in % of Online Shoppers, 2012 & PAYMENT Payment Methods Used in Online Shopping, in % of Online Shoppers, by Age Group and Total, DELIVERY Actions Taken to Qualify for Free Shipping, in % of Online Shoppers, October PLAYERS E-Commerce Player Overview, August 2015 Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, July INDONESIA OVERVIEW B2C E-Commerce Overview and International Comparisons, August TRENDS B2C E-Commerce Trends Overview, August

13 TABLE OF CONTENTS (10 OF 15) 4 EMERGING MARKETS (Cont.) 4.5 INDONESIA (Cont.) TRENDS (Cont.) Devices Most Used for Online Shopping, in % of Online Shoppers, Q Types of Platforms Used for Online Shopping, incl. Social Network, in % of Internet Users, SALES & SHARES B2C E-Commerce Sales, in USD million, 2009 & 2014 B2C E-Commerce Share of Total Retail Sales, in %, f USERS & SHOPPERS Internet Penetration, in % of Individuals, Activities Carried Out Online, incl. Online Purchase, in % of Internet Users, PRODUCTS Product Categories Purchased Online, in % of Online Shoppers, PAYMENT Online Payment Methods Used in Online Shopping, in % of Online Shoppers, DELIVERY Criteria for Choosing an E-Commerce Website, incl. Safe Transactions and Delivery, in % of Online Shoppers, PLAYERS E-Commerce Player Overview, August 2015 E-Commerce Websites Purchased From, in % of Online Shoppers, MALAYSIA OVERVIEW B2C E-Commerce Overview and International Comparisons, August TRENDS B2C E-Commerce Trends Overview, August

14 TABLE OF CONTENTS (11 OF 15) 4 EMERGING MARKETS (Cont.) 4.6 MALAYSIA (Cont.) TRENDS (Cont.) Reasons to Purchase Online from a Foreign Country, in % of Cross-Border Online Shoppers, April 2015 Breakdown of Likelihood of Following a Brand on Social Media, in % of Internet Users, March SALES & SHARES B2C E-Commerce Sales, in MYR billion, 2013 & 2020f B2C E-Commerce Share of Total Retail Sales, in %, 2013 & 2020f USERS & SHOPPERS Internet Penetration, in % of Individuals, Activities Carried Out Online, incl. Purchasing and Ordering Goods and Services, in % of Internet Users, PRODUCTS Product Purchased Online, in % of Online Shoppers, PAYMENT Online Payment Overview, August DELIVERY Criteria Reasons for Not Purchasing or Ordering Goods and Services Online, incl. Delivery, in % of Internet Users Who Do Not Purchase Online, PLAYERS E-Commerce Player Overview, August 2015 Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, July THAILAND OVERVIEW B2C E-Commerce Overview and International Comparisons, August TRENDS B2C E-Commerce Trends Overview, August

15 TABLE OF CONTENTS (12 OF 15) 4 EMERGING MARKETS (Cont.) 4.7 THAILAND (Cont.) TRENDS (Cont.) Breakdown of Devices Used for Shopping Online, in % of Online Shoppers, June 2014 Channels Used to Research Information about Products before Purchase, in % of Mobile Shoppers, January SALES & SHARES B2C E-Commerce Sales, in USD million, 2013 & 2018f B2C E-Commerce Share of Total Retail Sales, in %, 2013 & 2020f USERS & SHOPPERS Internet Penetration, in % of Individuals, Activities Carried Out Online, incl. Purchase of Goods and Services, in % of Internet Users, PRODUCTS Product Categories Purchased Online, in % of Online Shoppers, May PAYMENT Payment Methods Used in Online Shopping, in % of Online Shoppers, May DELIVERY Methods Used in Online Shopping, in % of Online Shoppers, May PLAYERS E-Commerce Player Overview, August 2015 Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, July PHILIPPINES OVERVIEW B2C E-Commerce Overview and International Comparisons, August TRENDS B2C E-Commerce Trends Overview, August

16 TABLE OF CONTENTS (13 OF 15) 4 EMERGING MARKETS (Cont.) 4.8 PHILIPPINES (Cont.) TRENDS (Cont.) Product Categories Purchased via Social Messaging Apps on Mobile Phones, in % of Mobile Internet Users, June 2014 Breakdown of Experience with Online Shopping, by Buying from Local Websites Only, Buying from Local and Overseas Websites and Not Buying Online, in % of Internet Users, August SALES & SHARES E-Commerce Sales, USD billion, 2014 & 2015f B2C E-Commerce Share of Total Retail Sales, in %, USERS & SHOPPERS Internet Penetration, in % of Individuals, PRODUCTS Top 3 Product/Service Categories to Purchase Online in the Next 6 Months, in % of Internet Users, Q PAYMENT Payment Methods Used in Online Shopping, in % of Online Shoppers, August DELIVERY Overview of B2C E-Commerce Delivery, August PLAYERS E-Commerce Player Overview, August 2015 Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, July VIETNAM OVERVIEW B2C E-Commerce Overview and International Comparisons, August TRENDS B2C E-Commerce Trends Overview, August

17 TABLE OF CONTENTS (14 OF 15) 4 EMERGING MARKETS (Cont.) 4.9 VIETNAM (Cont.) TRENDS (Cont.) Product Categories Purchased Online via Facebook, in % Online Shoppers Who Purchase on Facebook, December 2014 Online/Offline Purchase Behavior after Online/Offline Research, in % of Internet Users, 2014/April SALES & SHARES B2C E-Commerce Sales, in USD billion, 2013 & 2014 B2C E-Commerce Share of Total Retail Sales, in %, 2014 B2C E-Commerce Sales, in EUR billion, 2013 & 2018f USERS & SHOPPERS Internet Penetration, in % of Individuals, PRODUCTS Product Categories Purchased Online, in % Online Shoppers, 2013 & PAYMENT Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & DELIVERY Complaints Received by E-Commerce Websites, incl. Delivery, in % of E-Commerce Websites, PLAYERS E-Commerce Player Overview, August 2015 Top 10 E-Commerce Websites by Visits, by Website Rank, August PAKISTAN OVERVIEW B2C E-Commerce Overview and International Comparisons, September TRENDS M-Commerce Share of Total E-Commerce Sales, in %, 2014 Number of Broadband Subscribers, by Technology and Total, incl. Mobile Broadband, in thousands, FY 2009/ /2014 & July

18 TABLE OF CONTENTS (15 OF 15) 4 EMERGING MARKETS (Cont.) 4.10 PAKISTAN (Cont.) SALES & SHARES E-Commerce Sales, in USD million, f Share of E-Commerce on Total Retail Sales, in %, USERS & SHOPPERS Internet Penetration, in % of Individuals, Share of Individuals Who Have Shopped Online, in %, by Socio-Demographic Groups, March PRODUCTS Top Categories of Products and Services Most Searched Online, by Rank, May PAYMENT Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, DELIVERY Overview of B2C E-Commerce Delivery, PLAYERS Overview of Top 5 E-Commerce Websites, by Website Rank, October

19 REPORT-SPECIFIC SAMPLE CHARTS 19 19

20 GENERAL METHODOLOGY OF OUR MARKET REPORTS The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are solely based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for all obtained data. As a result, companies gain a precise and unbiased impression of the market situation. Cross referencing of data is conducted in order to ensure validity and reliability. The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several sources. If this is the case, all sources are mentioned on the chart. The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact definition used by the source (if available) is included at the bottom of the chart. Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main idea/finding of the chart and a Sub Title, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple answers were possible, which is noted at the bottom of the chart. Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents, management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures. If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In some cases, the note (also) contains additional information needed to fully understand the contents of the respective data. When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time period. Should the currency figure be in the future, the average exchange rate of the past 12 months is used. The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart. METHODOLOGY OF OUR ASIA-PACIFIC B2C E-COMMERCE MARKET 2015 REPORT In this report, major B2C E-Commerce trends, sales figures, share of the total retail market, main online product categories, and relevant information about Internet users, online shoppers and leading E-Commerce companies are included. The regional chapter opens the report, highlighting regional developments, such as sales, and international comparisons of the countries in the region among themselves and to other countries worldwide. The comparisons concern criteria related to B2C E-Commerce, such as Internet and online shopper penetration. The rest of the report is divided into countries. The countries are presented in two groups: advanced and emerging B2C E-Commerce markets, considering criteria such as B2C E- Commerce s share of total retail sales, Internet and online shopper penetration. Within each group, the countries are presented in the order of descending B2C E-Commerce sales. Where no comparative sales figures were available, other relevant criteria were applied to determine the order, such as Internet and online shopper penetration. Each country chapter starts with an overview of the B2C E-Commerce market in the respective country. Next, the Trends section provides an overview of B2C E- Commerce market trends, such as social commerce, cross-border online shopping, M-Commerce, omnichannel retail and regulatory trends. The section Sales & Shares includes the development of B2C E-Commerce sales, including historical sales and forecasts, where available. Furthermore, this section shows the development of B2C E-Commerce s share of the total retail market. In the Users & Shoppers section, a review of the development of Internet penetration and online shopper penetration is included. Afterwards, the section Products shows the leading product categories purchased online. The next two sections, Payment and Delivery, cover information related to delivery and payment methods most used by online shoppers. Finally, the Players section includes information about the leading E-Commerce players, such as online retailers and marketplaces. 20

21 China B2C E-Commerce Market 2015 September India B2C E-Commerce Market 2015 September Southeast Asia B2C E-Commerce Market 2015 September ,950 Indonesia B2C E-Commerce Market 2015 August Thailand B2C E-Commerce Market 2015 August Malaysia B2C E-Commerce Market 2015 August Vietnam B2C E-Commerce Market 2015 August Philippines B2C E-Commerce Market 2015 August Asia-Pacific Cross-Border B2C E-Commerce 2015 August Asia-Pacific Online Payment Methods: First Half 2015 August Asia-Pacific M-Commerce Snapshot 2015 March Asia-Pacific Clothing B2C E-Commerce Market 2015 January Asia-Pacific Online Gaming Market 2015 April Top 8 Global B2C E-Commerce Country Sales Forecasts: 2015 to 2018 July ,950 China B2C E-Commerce Sales Forecasts: 2015 to 2018 July Japan B2C E-Commerce Sales Forecasts: 2015 to 2018 July South Korea B2C E-Commerce Sales Forecasts: 2015 to 2018 July BRIC B2C E-Commerce Markets 2014 January ,450 Global B2C E-Commerce Market 2014 October ,950** Global B2C E-Commerce and Online Payment Market 2014 October ,950** UPCOMING RELATED REPORTS REPORT PUBLICATION DATE PRICE* Asia-Pacific B2C E-Commerce Delivery 2015 October Central Asia & Caucasus B2C E-Commerce Market 2015 October ,950 **Reflects Discounted Price 21

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