Introduction Animation in Asian Societies Establishment of Local Animation Industry LOCAL CONTENT PRODUCTIONS SUCCESSFUL BUSINESS MODELS Drivers for

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1 Introduction Animation in Asian Societies Establishment of Local Animation Industry LOCAL CONTENT PRODUCTIONS SUCCESSFUL BUSINESS MODELS Drivers for Success Models for Animation financing in Asia Copyright Chain in Asia Influence of Foreign Animation Styles POPULARITY OF FOREIGN ANIMATION Trends in Animation Production in Asia ANIMATION PRODUCTION IN CHINA ANIMATION PRODUCTION IN INDIA ANIMATION PRODUCTION IN SOUTH KOREA ANIMATION PRODUCTION IN PHILIPPINES ANIMATION PRODUCTION IN TAIWAN ANIMATION PRODUCTION IN VIETNAM Animation Co-Productions in Asia CO-PRODUCTIONS IN JAPAN CO-PRODUCTIONS IN CHINA CO-PRODUCTIONS IN KOREA CO-PRODUCTIONS IN INDIA CO-PRODUCTIONS IN TAIWAN CO-PRODUCTIONS IN PHILIPPINES CO-PRODUCTIONS IN SINGAPORE CO-PRODUCTIONS IN MALAYSIA Collaboration among Asian and Foreign Animation Studios Controversies Surrounding Foreign Animation PHILIPPINES SINGAPORE KOREA MALAYSIA INDONESIA Animation Studios in Asia India CHALLENGES Business Models of Animation Studios in India REVENUE MODELS COST STRUCTURE TOONZANIMATION INDIA S IN-HOUSE ANIMATION PROJECT HANUMAN INDIA S FIRST FULLY INDIGENEOUS FEATURE FILM Size of the Indian Animation Industry RISING DOMESTIC DEMAND Chhota Bheem: India s successful local animation production

2 Statistics on Animation Studios in India The Risks Strategies for Animation Studios in India Animation Schools in India Key Animation Studios in India China CHALLENGES DEMAND FOR LOCAL CONTENT GOVERNMENT SUPPORT MARKET OPPORTUNITY Chinese Market for TV Animation CHINESE TV ANIMATION VALUE CHAIN KEY CHALLENGES IN THE CHINESE MARKET FOR TV ANIMATION Business Models of Animation Studios in China REVENUE MODELS COST STRUCTURE THRU THE MOEBIUS STRIP THE FIRST CHINESE 3D ANIMATION MOVIE Size of the Chinese Animation Industry Statistics on Animation Studios in China The Risks Strategies for Animation Studios in China Animation Studios in China South Korea Emergence of the Industry Functioning of Korean Animation Studios Changing Business Models GOING BEYOND SUBCONTRACTING INVESTMENTS BY INDUSTRIAL GROUPS CHANGES IN STRUCTURE SUCCESS IN OTHER COUNTRIES GOVERNMENT SUPPORT COLLABORATION WITH OVERSEAS PARTNERS LOCAL CONTENT Strategies for Korean Animation Studios OVERSEAS MARKETING Market Opportunity SIZE OF THE KOREAN ANIMATION Statistics on Animation Studios in Korea

3 Animation Schools in Korea Animation Studios in Korea Philippines COMPETITION CAPACITY BRAND BUILDING GOVERNMENT SUPPORT DEMAND FOR LOCAL CONTENT FUNDING Animation Outsourcing in Philippines Animated Feature films in Philippines Industry Recovery Industry Advantages Animation Education and Training in Philippines Size of the Philippine Animation Industry Statistics on Animation Studios in Philippines Strategies for Philippine Animation Studios Animation Studios in Philippines Taiwan Past the Turbulent Times LOCAL CONTENT COMPETITION GOVERNMENT SUPPORT COMPETITIVE ADVANTAGES Threats to Taiwan Animation Studios INTERNAL THREATS EXTERNAL THREATS Animation Schools in Taiwan Taiwan s first 3D Animated Feature Film Statistics on Animation Studios in Taiwan Strategies for Animation Studios in Taiwan Animation Studios in Taiwan Key Animation Studios in Taiwan Vietnam Early Foreign Entrants into Vietnam Key Trends CAPABILITIES OF VIETNAMESE ANIMATORS Vietnam s 3D Animated Feature Film

4 Local animation productions in Vietnam Future Trends Animation Studios in Vietnam Statistics on Animation Studios in Vietnam Strategies for Animation Studios in Vietnam Japan Key Trends MARKET OVERVIEW COLLABORATION BETWEEN JAPANESE AND OVERSEAS STUDIOS OUTSOURCING TO OTHER COUNTRIES Successful Business Models Anime Exports OVERSEAS INFLUENCE OF ANIME Globally Successful Japanese Animes THE POKEMON PHENOMENON Japanese Anime Production Models PROMINENCE OF 2D RETAS - SOFTWARE FOR ANIME PRODUCTION MANGA STUDIO - SOFTWARE FOR MANGA PRODUCTION Future Trends Statistics on Animation Studios in Japan Strategies for Japanese Animation Studios Animation Studios in Japan Thailand Key Trends LOCAL CONTENT Thailand s first 3D Animated Feature Film Local animation productions in Thailand Government Support Industry Opportunities Strategies for Animation Studios in Thailand Animation Studios in Thailand Statistics on Animation Studios in Thailand Singapore Industry Demand Triggers Local animation productions in Singapore Singapore Government Initiatives Strategies for Animation Studios in Singapore Statistics on Animation Studios in Singapore

5 Animation Studios in Singapore Animation Schools in Singapore Malaysia Government Support Industry Opportunities Strategies for Animation Studios in Malaysia Malaysia s first 3D Animated Feature film Statistics on Animation Studios in Malaysia Animation Studios in Malaysia Indonesia Government Support Indonesia s first 3D animated feature film Statistics on Animation Studios in Indonesia Animation Studios in Indonesia Russia Animation Film market in Russia Globally successful Russian animations Industry Opportunities Strategies for Animation Studios in Russia Government support and Animation Funding in Russia Animation Studios in Russia Value of Animation Industry in Russia Size of Animation Industry in Russia Statistics on Animation Studios in Russia Israel Drivers Israel s first animated feature film Statistics on Animation Studios in Israel Animation Studios in Israel Pakistan The Risks Industry Opportunities Strategies for Animation Industry in Pakistan Future Trends Animation Studios in Pakistan Statistics on Animation Studios in Pakistan

6 Bangladesh Bangladesh s globally successful animated short film The Risks Industry Opportunities Strategies for Animation Industry in Bangladesh Future Trends Animation Studios in Bangladesh digital.vector Asian Animation Industry: Strategies, Trends and Opportunities Figures and Tables TABLE 1: ANIMATION MOVIE CO-PRODUCTIONS TABLE 2: KEY ANIMATION STUDIOS IN ASIA FIGURE 1: COST-QUALITY MATRIX OF ANIMATION IN ASIA FIGURE 2: COST OF PRODUCING ONE EPISODE OF ANIMATION IN ASIA FIGURE 3: ANNUAL ANIMATION OUTPUT IN ASIA TABLE 3: ANIMATION MOVIES PRODUCED IN ASIA FIGURE 4: INDIA S FIRST FULLY CEL-ANIMATED MUSIC VIDEO FIGURE 5: TOONZANIMANTION S IN-HOUSE PRODUCTIONS FIGURE 6: HANUMAN THE MOVIE TABLE 4: ANIMATION CONTENT DEMAND FORECAST TV CHANNELS IN INDIA TABLE 5: VALUE AND VOLUME OF ANIMATION CONTENT BEMAND BY TV CHANNELS IN INDIA FIGURE 7: SIZE OF INDIAN ANIMATION FIGURE 8: INDIAN ANIMATION BASED ON OUTPUT FIGURE 9: COST OF PRODUCING ONE EPISODE OF ANIMATION IN INDIA TABLE 6: ANIMATION PRODUCTIONS IN INDIA FIGURE 10: CHHOTA BHEEM FIGURE 11: NUMBER OF ANIMATION STUDIOS IN INDIA FIGURE 12: ANIMATION STUDIOS IN INDIA BASED ON SIZE FIGURE 13: ANIMATION STUDIOS IN INDIA BASED ON CAPABILITIES FIGURE 14: ANIMATION STUDIOS IN INDIA BASED ON APPLICATIONS FIGURE 15: PEOPLE EMPLOYED IN THE INDIAN ANIMATION FIGURE 16: ANIMATION OUTPUT OF INDIAN ANIMATION FIGURE 17: BREAK-UP OF ANIMATION OUTPUT OF INDIAN ANIMATION FIGURE 18: 3D ANIMATION SALARIES IN INDIA FIGURE 19: 2D ANIMATION SALARIES IN INDIA FIGURE 20: FLASH ANIMATION SALARIES IN INDIA FIGURE 21: GAMING SALARIES IN INDIA TABLE 7: ANIMATION SCHOOLS IN INDIA TABLE 8: INDIA S LEADING ANIMATION STUDIOS

7 TABLE 9: ANIMATION CONTENT DEVELOPED BY CHINESE STUDIOS FIGURE 22: THRU THE MOEBIUS STRIP FIGURE 23: SIZE OF CHINESE ANIMATION FIGURE 24: ANIMATION CONTENT DEMAND VS. SUPPLY IN CHINA FIGURE 25: VALUE OF CHINESE ANIMATION CONTENT DEMAND VS. SUPPLY FIGURE 26: COST OF PRODUCING ONE EPISODE OF ANIMATION IN CHINA FIGURE 27: NUMBER OF ANIMATION STUDIOS IN CHINA FIGURE 28: ANIMATION STUDIOS IN CHINA BASED ON SIZE FIGURE 29: ANIMATION STUDIOS IN CHINA BASED ON CAPABILITIES FIGURE 30: ANIMATION STUDIOS IN CHINA BASED ON APPLICATIONS FIGURE 31: PEOPLE EMPLOYED IN THE CHINESE ANIMATION FIGURE 32: ANIMATION OUTPUT OF CHINESE ANIMATION FIGURE 33: BREAK-UP OF ANIMATION OUTPUT OF CHINESE ANIMATION FIGURE 34: 3D ANIMATION SALARIES IN CHINA FIGURE 35: 2D ANIMATION SALARIES IN CHINA FIGURE 36: FLASH ANIMATION SALARIES IN CHINA FIGURE 37: GAMING SALARIES IN CHINA TABLE 10: LIST OF ANIMATION SCHOOLS IN CHINA TABLE 11: CHINA S LEADING ANIMATION STUDIOS TABLE 12: TOP TEN ANIMATION STUDIOS IN CHINA TABLE 13:IN-HOUSE ANIMATION CONTENT DEVELOPED BY KOREAN STUDIOS FIGURE 38: SIZE OF KOREAN ANIMATION FIGURE 39: KOREAN MARKET FOR ANIMATION-RELATED MERCHANDISE FIGURE 40: NUMBER OF ANIMATION STUDIOS IN KOREA FIGURE 41: ANIMATION STUDIOS IN KOREA BASED ON SIZE FIGURE 42: ANIMATION STUDIOS IN KOREA BASED ON CAPABILITIES FIGURE 43: ANIMATION STUDIOS IN KOREA BASED ON APPLICATIONS FIGURE 44: PEOPLE EMPLOYED IN THE KOREAN ANIMATION FIGURE 45: COST OF PRODUCING ONE EPISODE OF ANIMATION IN KOREA FIGURE 46: ANIMATION OUTPUT OF KOREAN ANIMATION FIGURE 47: BREAK-UP OF ANIMATION OUTPUT OF KOREAN ANIMATION FIGURE 48: 3D ANIMATION SALARIES IN KOREA FIGURE 49: 2D ANIMATION SALARIES IN KOREA FIGURE 50: FLASH ANIMATION SALARIES IN KOREA FIGURE 51: GAMING SALARIES IN KOREA TABLE 14: ANIMATION SCHOOLS IN KOREA TABLE 15: KOREA S LEADING ANIMATION STUDIOS FIGURE 52: URDUJA, ANIMATED FEATURE FILM FROM PHILIPINES FIGURE 53: DAYO, ANIMATED FEATURE FILM FROM PHILIPINES TABLE 16: LEADING ANIMATION TRAINING SCHOOLS IN PHILIPPINES FIGURE 54: SIZE OF PHILIPPINE ANIMATION FIGURE 55: NUMBER OF ANIMATION STUDIOS IN PHILIPPINES

8 FIGURE 56: ANIMATION STUDIOS IN PHILIPPINES BASED ON SIZE FIGURE 57: ANIMATION STUDIOS IN PHILIPPINES BASED ON CAPABILITIES FIGURE 58: ANIMATION STUDIOS IN PHILIPPINES BASED ON APPLICATIONS FIGURE 59: PEOPLE EMPLOYED IN THE PHILIPPINE ANIMATION FIGURE 60: COST OF PRODUCING ONE EPISODE OF ANIMATION IN PHILIPPINES FIGURE 61: ANIMATION CONTENT OUTPUT OF PHILIPPINE ANIMATION FIGURE 62: ANNUAL ANIMATION CONTENT OUTPUT OF PHILIPPINES ANIMATION FIGURE 63: 3D ANIMATION SALARIES IN PHILIPPINES FIGURE 64:2D ANIMATION SALARIES IN PHILIPPINES FIGURE 65: FLASH ANIMATION SALARIES IN PHILIPPINES FIGURE 66: GAMING SALARIES IN PHILIPPINES TABLE 17: LEADING ANIMATION STUDIOS IN PHILIPPINES TABLE 18: ANIMATION SCHOOLS IN TAIWAN FIGURE 67: TAIWAN S FIRST 3D ANIMATED FEATURE FILM FIGURE 68: NUMBER OF ANIMATION STUDIOS IN TAIWAN FIGURE 69: ANIMATION STUDIOS IN TAIWAN BASED ON SIZE FIGURE 70: ANIMATION STUDIOS IN TAIWAN BASED ON CAPABILITIES FIGURE 71: ANIMATION STUDIOS IN TAIWAN BASED ON APPLICATIONS FIGURE 72: PEOPLE EMPLOYED IN THE TAIWANESE ANIMATION FIGURE 73: COST OF PRODUCING ONE EPISODE OF ANIMATION IN TAIWAN FIGURE 74: ANIMATION OUTPUT OF TAIWAN ANIMATION FIGURE 75: ANNUAL ANIMATION CONTENT OUTPUT OF TAIWAN ANIMATION TABLE 19: LEADING ANIMATION STUDIOS IN TAIWAN FIGURE 76: VIETNAM S 3D ANIMATED FEATURE FILM FIGURE 77: VIETNAM S SUCCESSFUL LOCAL ANIMATION PRODUCTION FIGURE 78: VIETNAM S 3D LOCAL ANIMATION PRODUCTION TABLE 20: ORIGINAL ANIMATION CONTENT CREATED IN VIETNAM TABLE 21: LEADING ANIMATION STUDIOS IN VIETNAM FIGURE 79: NUMBER OF ANIMATION STUDIOS IN VIETNAM FIGURE 80: ANIMATION STUDIOS IN VIETNAM BASED ON SIZE FIGURE 81: ANIMATION STUDIOS IN VIETNAM BASED ON CAPABILITIES FIGURE 82: ANIMATION STUDIOS IN VIETNAM BASED ON APPLICATIONS FIGURE 83: PEOPLE EMPLOYED IN THE VIETNAMESE ANIMATION FIGURE 84: COST OF PRODUCING ONE EPISODE OF ANIMATION IN VIETNAM FIGURE 85: ANIMATION OUTPUT OF VIETNAMESE ANIMATION FIGURE 86: BAREAK-UPMNIMATION OUTPUT OF VIETNAMESE ANIMATION FIGURE 87: NUMBER OF ANIMATION STUDIOS IN JAPAN FIGURE 88: ANIMATION STUDIOS IN JAPAN BASED ON SIZE FIGURE 89: ANIMATION STUDIOS IN JAPAN BASED ON CAPABILITIES FIGURE 90: ANIMATION STUDIOS IN JAPAN BASED ON APPLICATIONS

9 FIGURE 91: PEOPLE EMPLOYED IN THE JAPANESE ANIMATION FIGURE 92: COST OF PRODUCING ONE EPISODE OF ANIMATION IN JAPAN FIGURE 93: ANIMATION OUTPUT OF JAPANESE ANIMATION FIGURE 94: BREAK-UP OF ANIMATION OUTPUT OF JAPANESE ANIMATION TABLE 22: LEADING ANIMATION STUDIOS IN JAPAN TABLE 23: ORIGINAL ANIMATION CONTENT CREATED IN THAILAND FIGURE 95: THAILAND S FIRST 3D ANIMATED FEATURE FILM FIGURE 96: THAILAND S CEL ANIMATED FEATURE FILM FIGURE 97: THAILAND S SUCCESSFUL LOCAL ANIMATION PRODUCTION TABLE 24: LEADING ANIMATION STUDIOS IN THAILAND FIGURE 98: NUMBER OF ANIMATION STUDIOS IN THAILAND FIGURE 99: ANIMATION STUDIOS IN THAILAND BASED ON SIZE FIGURE 100: ANIMATION STUDIOS IN THAILAND BASED ON CAPABILITIES FIGURE 101: ANIMATION STUDIOS IN THAILAND BASED ON APPLICATIONS FIGURE 102: PEOPLE EMPLOYED IN THE THAILAND ANIMATION FIGURE 103: COST OF PRODUCING ONE EPISODE OF ANIMATION IN THAILAND FIGURE 104 ANIMATION OUTPUT OF THAILAND ANIMATION FIGURE 105: BREAK-UP OF ANIMATION OUTPUT OF THAILAND ANIMATION TABLE 25: SINGAPORE S HOMEGROWN ANIMATION CONTENT FIGURE 106: SINGAPORE S SUCCESSFUL LOCAL ANIMATION PRODUCTION FIGURE 107: NUMBER OF ANIMATION STUDIOS IN SINGAPORE FIGURE 108: ANIMATION STUDIOS IN SINGAPORE BASED ON SIZE FIGURE 109: ANIMATION STUDIOS IN SINGAPORE BASED ON CAPABILITIES FIGURE 110: ANIMATION STUDIOS IN SINGAPORE BASED ON APPLICATIONS FIGURE 111: PEOPLE EMPLOYED IN THE SINGAPORE ANIMATION FIGURE 112: COST OF PRODUCING ONE EPISODE OF ANIMATION IN SINGAPORE FIGURE 113: ANIMATION OUTPUT OF SINGAPORE ANIMATION FIGURE 114: BREAK-UP OF ANIMATION OUTPUT OF SINGAPORE ANIMATION TABLE 26: SINGAPORE S LEADING ANIMATION STUDIOS TABLE 27: ANIMATION SCHOOLS IN SINGAPORE TABLE 28: MALAYSIA S HOME GROWN ANIMATION CONTENT FIGURE 115: MALAYSIA S FIRST 3D ANIMATED FEATURE FILM FIGURE 116: NUMBER OF ANIMATION STUDIOS IN MALAYSIA FIGURE 117: ANIMATION STUDIOS IN MALAYSIA BASED ON SIZE FIGURE 118: ANIMATION STUDIOS IN MALAYSIA BASED ON CAPABILITIES FIGURE 119: ANIMATION STUDIOS IN MALAYSIA BASED ON APPLICATIONS FIGURE 120: PEOPLE EMPLOYED IN THE MALAYSIAN ANIMATION FIGURE 121: COST OF PRODUCING ONE EPISODE OF ANIMATION IN MALAYSIA FIGURE 122: ANIMATION OUTPUT OF MALAYSIAN ANIMATION

10 FIGURE 123: BREAK-UP OF ANIMATION OUTPUT OF MALAYSIAN ANIMATION TABLE 29: MALAYSIA S LEADING ANIMATION STUDIOS FIGURE 124: INDONESIA S FIRST 3D ANIMATED FEATURE FILM TABLE 30: INDONESIA S HOME GROWN ANIMATION CONTENT FIGURE 125: NUMBER OF ANIMATION STUDIOS IN INDONESIA FIGURE 126: ANIMATION STUDIOS IN INDONESIA BASED ON SIZE FIGURE 127: ANIMATION STUDIOS IN INDONESIA BASED ON CAPABILITIES FIGURE 128: ANIMATION STUDIOS IN INDONESIA BASED ON APPLICATIONS FIGURE 129: PEOPLE EMPLOYED IN THE INDONESIAN ANIMATION FIGURE 130: COST OF PRODUCING ONE EPISODE OF ANIMATION IN INDONESIA FIGURE 131: ANIMATION OUTPUT OF INDONESIAN ANIMATION FIGURE 132: BREAK-UP OF ANIMATION OUTPUT OF INDONESIAN ANIMATION TABLE 31: INDONESIA S LEADING ANIMATION STUDIOS FIGURE 133: KEY RUSSIAN ANIMATION PRODUCTIONS TABLE 32: KEY RUSSIAN ANIMATION PRODUCTIONS TABLE 33: CHILDREN S TV CHANNELS IN RUSSIA FIGURE 134: NUMBER OF RUSSIAN FILM RELEASES WITH STATE FINANCIAL SUPPORT FIGURE 135: VALUE OF RUSSIAN FILM RELEASES WITH STATE FINANCIAL SUPPORT TABLE 34: ANIMATION STUDIOS IN RUSSIA FIGURE 136: VALUE OF ANIMATION IN RUSSIA FIGURE 137: SIZE OF ANIMATION IN RUSSIA FIGURE 138: NUMBER OF ANIMATION STUDIOS IN RUSSIA FIGURE 139: ANIMATION STUDIOS IN RUSSIA BASED ON SIZE FIGURE 140: ANIMATION STUDIOS IN RUSSIA BASED ON CAPABILITIES FIGURE 141: ANIMATION STUDIOS IN RUSSIA BASED ON APPLICATIONS FIGURE 142: PEOPLE EMPLOYED IN THE RUSSIAN ANIMATION FIGURE 143: COST OF PRODUCING ONE EPISODE OF ANIMATION IN RUSSIA FIGURE 144: ANIMATION OUTPUT OF RUSSIAN ANIMATION FIGURE 145: BREAK-UP OF ANIMATION OUTPUT OF RUSSIAN ANIMATION FIGURE 146: ISRAEL S FIRST 3D ANIMATED FEATURE FILM FIGURE 147: NUMBER OF ANIMATION STUDIOS IN ISRAEL FIGURE 148: ANIMATION STUDIOS IN ISRAEL BASED ON SIZE FIGURE 149: ANIMATION STUDIOS IN ISRAEL BASED ON CAPABILITIES FIGURE 150: ANIMATION STUDIOS IN ISRAEL BASED ON APPLICATIONS FIGURE 151: PEOPLE EMPLOYED IN THE ISRAEL ANIMATION FIGURE 152: COST OF PRODUCING ONE EPISODE OF ANIMATION IN ISRAEL FIGURE 153: ANIMATION OUTPUT OF ISRAEL ANIMATION FIGURE 154: BREAK-UP OF ANIMATION OUTPUT OF ISRAEL ANIMATION

11 TABLE 35: ISRAEL S LEADING ANIMATION STUDIOS TABLE 36: PAKISTAN S LEADING ANIMATION STUDIOS FIGURE 155: NUMBER OF ANIMATION STUDIOS IN PAKISTAN FIGURE 156: ANIMATION STUDIOS IN PAKISTAN BASED ON SIZE FIGURE 157: ANIMATION STUDIOS IN PAKISTAN BASED ON CAPABILITIES FIGURE 158: ANIMATION STUDIOS IN PAKISTAN BASED ON APPLICATIONS FIGURE 159: PEOPLE EMPLOYED IN THE PAKISTAN ANIMATION FIGURE 160: COST OF PRODUCING ONE EPISODE OF ANIMATION IN PAKISTAN FIGURE 161: ANIMATION OUTPUT OF PAKISTAN ANIMATION FIGURE 162: BREAK-UP OF ANIMATION OUTPUT OF PAKISTAN ANIMATION FIGURE 163: BANGLADESH S GLOBALLY SUCCESSFUL ANIMATED SHORT FILM TABLE 37: BANGLADESH S LEADING ANIMATION STUDIOS FIGURE 164: NUMBER OF ANIMATION STUDIOS IN BANGLADESH FIGURE 165: ANIMATION STUDIOS IN BANGLADESH BASED ON SIZE FIGURE 166: ANIMATION STUDIOS IN BANGLADESH BASED ON CAPABILITIES FIGURE 167: ANIMATION STUDIOS IN BANGLADESH BASED ON APPLICATIONS FIGURE 168: PEOPLE EMPLOYED IN THE BANGLADESH ANIMATION FIGURE 169: COST OF PRODUCING ONE EPISODE OF ANIMATION IN BANGLADESH FIGURE 170: ANIMATION OUTPUT OF BANGLADESH ANIMATION FIGURE 171: BREAK-UP OF ANIMATION OUTPUT OF BANGLADESH ANIMATION

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