STATS WINDOW. Retail industry

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1 Volume 8, Issue 4, October 2015 STATS WINDOW The Pacific Business Review International has taken an initiative to start a section which will provide a snapshot of major Global & Indian economic indicators and industry review alternatively. A snapshot of the section in upcoming issues is hereunder: Nov Economy at a Glance (Global & Indian) Dec Agriculture Sector: Global Scenario Jan Economy at a Glance (Global & Indian) Feb Pharmaceutical industry: Global Scenario Mar Economy at a Glance (Global & Indian) Retail industry Retailing 2015 confirms that the retail industry is becoming accessories, technology, food and beverages, home more complex and changing at an ever-increasing speed. improvement, specialty, pharmaceuticals, and others. Shifting demographics, household downsizing, more Recently, as developed nations begin to emerge from educated consumers, new channel formats among other recession, their economies recover, and unemployment rates trends require that the industry quickly adjust and modify begin to fall, the market segments are experiencing some existent models, approaches and processes to satisfy the renewed growth. The retail industry is highly fragmented needs of future customers in order to be successful and and is dependent on macroeconomic factors such as GDP, profitable. Retailing will become an industry that realizes, disposable income, and consumer spending. Asia Pacific more and more, that it must tailor its offerings to select (APAC) dominates the industry, representing 35% of the customers, as opposed to the mass appeal approach of the global market. The APAC retail industry is expected to drive 1980s, in order to win over customers and foster greater the market and grow at the highest rate among all regions customer loyalty. during the forecast Rising GDP growth, burgeoning population, greater Period of disposable income, and increasing consumer spending are Retail sales worldwide including both in-store andinternet combining to drive the Global Retail industry and purchases reached $ trillion this year, according to opportunities for retail segment players. The market is new figures from emarketer. The global retail market will forecast to reach an estimated $20,002 billion in 2017 with a see steady growth over the next few years, and in 2018, CAGR of 3.9% over the next six years ( ). worldwide retail sales will increase 5.5% to reach $ The retail industry comprises of establishments engaged in trillion selling merchandise or commodities for personal or household consumption, mainly consisting of apparel and 118

2 When it comes to retail products and services purchased on share will increase significantly to 8.8%, yet retail the internet, ecommerce accounts for 5.9% of the total retail ecommerce still account for just a fraction of in-store market worldwide in 2014, or $1.316 trillion. By 2018, that purchases even as it nears $2.5 trillion by the end of China and the US are by far the world's leading ecommerce markets, combining for more than 55% of global internet retail sales in China's growth over the next five years will widen the gap between the two countries, and China will exceed $1 trillion in retail ecommerce sales by 2018, accounting for more than 40% of the total worldwide. The US will maintain its position as the second-largest retail ecommerce market in 2018, totaling nearly $500 billion that year, while the UK will account for about one-quarter of that figure, landing in a distant third place. 119

3 Volume 8, Issue 4, October 2015 Ecommerce share of total retail sales can mean different things in different markets. In the case of the US, this metric shows the continued strength of brick-and-mortar retail, as well as US consumers' appetite for purchasing in-store. Approximately 63% of the US population will make a digital purchase this year, yet only 6.5% of US retail sales are expected to come from internet transactions, increasing to 8.9% by In other words, a majority of US consumers are making purchases online, but more than $10 out of every $11 are still spent in stores. The other two largest ecommerce markets, China and the UK, have much higher proportions of online-to-total retail sales than the US, and ecommerce trends in each market are unique. For example, digital buyers consumers who purchase online at least once during the year will represent only 27.5% of China's population in 2014, while more than 10% of all retail purchases occur via the internet. This points to the fact that consumers in China who buy online do so often. buyers who purchase online often positions the UK as the third-largest ecommerce market, despite being only eighth- largest in total retail sales. On the other hand, more than 73% of the UK's population will make a purchase online this year. With ecommerce accounting for 13.0% of total retail sales in the UK leading all countries by this metric this high volume of digital 120

4 Global powers of Retailing Geographical analysis Global powers of Retailing Product Sector analysis 121

5 Volume 8, Issue 4, October 2015 Top ten retailers by product sector 122

6 123

7 Volume 8, Issue 4, October 2015 Retail Industry in India 124

8 Indian Retail Sector Size & Growth Market size of Indian retail industry The total market size was US$ 490 billion in 2013, registering a CAGR of 6.1 per cent since Indian retail industry break-up by revenues In 2013, food & grocery accounted for nearly 69 per cent of total revenues in the retail sector, followed by apparel (8 per cent). 125

9 Volume 8, Issue 4, October 2015 The Indian retail industry has presently emerged as one of With the rising need for consumer goods in different sectors the most dynamic and fast paced industries as several including consumer electronics and home appliances, many players have started to enter the market. It accounts for over companies have invested in the Indian retail space in the past 10 per cent of the country's gross domestic product (GDP) few months. Some of them are: and around eight per cent of the employment in India. The country is today the fifth largest global destination in the Paytm plans to set up 30,000 to 50,000 retail outlets world for retail. where its customers can load cash on their digital wallets. The company is also looking to enrol Several corporate have planned to exploit the opportunities retailers - mostly kirana stores - as merchants for in the Indian retail space, such as Reliance Industries Ltd accepting digital payments. (RIL), which has lined up capital expenditure of Rs 1.8 trillion (US$ billion) for the next three years for its Mobile wallet company MobiKwik has partnered petrochemicals, telecom and retail ventures. with Jabong.com to provide mobile payment With the growth in the retail industry, the corresponding services to Jabong's customers. demand for real estate is also being created. Further, with the DataWind has partnered with HomeShop18 to online medium of retail gaining more and more acceptance, expand its retail footprint in the country. Under the there is a tremendous growth opportunity for retail partnership, HomeShop18 and DataWind will companies, both domestic and international. jointly launch special sales programs across Market Size broadcast, mobile and internet media to create greater access of the latter's tablet range. India's retail market is expected to double to US$ 1 trillion by 2020 from US$ 600 billion in 2015 driven by income Amazon Inc and Flipkart India will invest nearly Rs growth, urbanisation and attitudinal shifts, highlighted the 2,300 crore (US$ million) in the near term Boston Consulting Group and Retailers Association of as they plans to acquire more customers in the India's report titled, 'Retail 2020: Retrospect, Reinvent, country's fast-growing online retail market. Rewrite'. FashionAndYou has opened three distribution hubs While the overall retail market will grow at 12 per cent per in Surat, Mumbai and Bengaluru to hasten annum, modern trade will grow twice as fast at 20 per cent deliveries. per annum, and traditional trade at 10 per cent, according to a report titled Retail 2020: Retrospect, Reinvent, Rewrite by Abu Dhabi-based Lulu Group plans to invest Rs Boston Consulting Group and Retailers Association of 2,500 crore (US$ million) in a fruit and India. vegetable processing unit, an integrated meat processing unit and a modern shopping mall in The retail spending in the top seven Indian cities of India Hyderabad, Telangana. currently amounts to Rs 3.58 trillion (US$ billion), with organised retail penetration at 19 per cent in It is expected that the online retail will be at par with the physical Retail sector's high growth potential is attracting stores in five years investors India is expected to become the world's fastest growing e- India has occupied a remarkable position in global retail commerce market on the back of robust investment activity rankings; the country has high market potential, low in the sector and the rapid increase in internet users. It is economic risk, and moderate political risk expected that India's e-commerce market will grow from US$ 2.9 billion in 2013 to over US$ 100 billion by E- In market potential, India ranks eleventh (after United tailers are betting on more Indians switching to shopping States, China, Canada, UK, Brazil, Germany, Austria and online, with a projection of 200 million new consumers by Mexico) 2017, according to a report released last year by Accel India, India's net retail sales are quite significant among emerging Investments and developed nations; the country is ranked third (after China and Brazil The Indian retail industry in the single brand segment has received foreign direct investment (FDI) equity inflows to Overall, given its high growth potential, India compares the tune of US$ million in the period April favourably with global peers among foreign investors 2000 January 2015, according to the Department of Industrial Policies and Promotion (DIPP). 126

10 India's retail market is expected to double to $1 trillion by faster clip to quadruple in the same time to become a $ from $600 billion in 2015 driven by income growth, billion market, said the report. urbanization and attitudinal shifts, a new report said.while By 2020, average household income will increase three the overall retail market will grow at 12% per annum, times to $18,448 from $6393 in Moreover, modern trade will grow twice as fast at 20% per annum, and urbanisation will increase to 40% from 31% and over 200 traditional trade at 10%, said the Boston Consulting Group million households will be nuclear, representing a 25-50% and Retailers Association of India report Modern trade higher consumption per capita spend. Also, attitudinal shifts includes supermarkets, hypermarkets and other organized will be seen as 75% of the population will belong to retail outlets, while much smaller grocery stores are generation I, that is they were below 14 years of age when classified under traditional channels. the economy started opening and hence will have higher Modern trade is expected to grow three times to $180 billion consumption levels, said the report. in 2020 from $60 billion in 2015 and e-commerce at an even 127

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