CORPORATE DESIGN MANUAL

Transcription

1 CORPORATE DESIGN MANUAL Design basics Corporate materials Product materials Campaign materials PRELIMINARY VERSION OCTOBER 2012 CORPORATE DESIGN MANUAL

2 INDEX 1. Logo Symbol logo D version D version: Grid scale D version D version applications Variations in size Variations in size Isolation area: General Isolation area: Grid scale Logo file naming convention Positive and reverse Prohibited use Prohibited use Prohibited use 3 2. Claim Corporate brand Corporate claim Corporate typefaces 3. Typography Font family Font family Typography examples Typography examples Typography examples Typography examples Typography examples 5 4. Colours Konica Minolta basic colour Logo 3-D version: Spot-colour version Logo 3-D version: Process-colour version Colour Palette BRIGHT Colour Palette DARK

3 INDEX 5. Stationery Business card Business card Business card Company name Employee identification card Visitor card A4 letterhead, basic A4 letterhead, template Fax form, basic Fax form, template Press release, basic Press release, template Envelope: 220 mm x 110 mm Envelope: 229 mm x 324 mm Envelope: 229 mm x 324 mm Postage stamp 6. The shape Philosophy Different shapes INTERNAL/CORPORATE Different shapes GENERAL/PRODUCT INFORMATION Different shapes CAMPAIGN/SPECIALS Originator Basic structure Specified angle Application examples minishapes Scalability Special forms of the shape Non-permitted changes of the shape Basic grid BASIC MEASURE STRUCTURES Basic grid _ BASIC TYPE AREA Basic grid BASIC TITLE LAYOUT Basic grid IMAGE POSITIONING Basic layout INNER PAGES Basic layout INNER PAGES Basic layout BACK PAGE Basic layout BACK PAGE Basic layout BACK PAGE Basic layout GRAPHIC ELEMENTS Basic layout GRAPHIC ELEMENTS Basic layout GRAPHIC ELEMENTS Basic layout GRAPHIC ELEMENTS 4 7. Konica Minolta visual language Title frame brochures Title product media and inner pages Product images Illustrations Subject pictures

4 1 Symbol logo 2-D version 2-D version: Grid scale 3-D version 3-D version applications Variations in size Isolation area: General Isolation area: Grid scale Logo file naming convention Positive and reverse Prohibited use

5 SYMBOL Konica Minolta symbol logo The symbol mark is designed to visually and symbolically express the brand. It aims to demonstrate the motto, make a promise to the stakeholders and most importantly, to our customers, thereby establishing a strong bond with them. The symbol for Konica Minolta is called the Globe Mark. It is our belief that the Globe Mark symbolizes Konica Minolta s managerial philosophy, managerial visions and corporate slogan, which all stand for the corporate activities. The Globe Mark will be at the centre of the process for developing the corporate image. The Konica Minolta Symbol Logo is a combination of the Globe Mark and the Konica Minolta Logotype, and is available in two styles: 2-D and 3-D. In principle, the Globe Mark and the Konica Minolta Logotype must be used together. Konica Minolta symbol logo 2-D version vertical combination Konica Minolta Symbol Mark (=Globe Mark) Konica Minolta Logotype Konica Minolta symbol logo 3-D version vertical combination Konica Minolta Symbol Mark (=Globe Mark) Konica Minolta Logotype

6 2-D VERSION Konica Minolta symbol logo 2-D version The Konica Minolta Symbol Logo 2-D version is a combination of the Konica Minolta Symbol Mark (Globe Mark) and the Konica Minolta Logotype, which are designed in two dimensions. When using this logo, you are requested to reproduce it accurately by means of the reproduction tool. Konica Minolta symbol logo 2-D version vertical combination Konica Minolta Symbol Mark (=Globe Mark) Konica Minolta Logotype Konica Minolta symbol logo 2-D version horizontal combination This combination should only be used if a lack of space prevents the vertical combination.

7 2-D VERSION: GRID SCALE Konica Minolta symbol logo 2-D version: Grid scale Use a grid scale if the Size M digital logo data is not relevant because the Konica Minolta Symbol Logo 2-D Version is being used for large dimensions (i.e. signs and billboards). When drawing the logo, select the points that determine its shape and layout in reference to the grid scale given below. Grid scale for Konica Minolta symbol mark (Globe Mark) size M Grid scale for Konica Minolta logotype size M Combination reference Centre of the Globe Mark in a vertical direction (Visually adjusted centre) 0.5H Visually adjusted centre Globe Mark centred in a horizontal direction H H 0.18H 0.2H 0.3H Through the centre of the bottom line Through the centre of the bottom line

8 3-D VERSION Konica Minolta symbol logo 3-D version The Konica Minolta Symbol Logo 3-D version is a combination of the Konica Minolta Symbol Mark (Globe Mark) and the Konica Minolta Logotype, which are designed in three dimensions. This version is pseudo 3-D made by shading the Globe Mark. For the scope of application, see the table in section When using this logo, you are requested to reproduce it accurately using the reproduction tool. Konica Minolta symbol logo 3-D version vertical combination Konica Minolta Symbol Mark (=Globe Mark) Konica Minolta Logotype Konica Minolta symbol logo 3-D version horizontal combination This combination should only be used if a lack of space prevents the vertical combination.

9 3-D Version Applications Konica Minolta symbol logo 3-D version application chart The following is the application chart of the Konica Minolta Symbol Logo 3-D version. Usage is encouraged on items with strong visibility or when using a medium that may effectively convey the message. Item Business Card Stationary Public Relations/Investor Relations Advertisement Sales Promotion Signage System Company Vehicle Identification Shows/Events Software CD-ROM User Manual Envelope Letterhead Powerpoint presentation template News release Annual report Guidebook/Manual Newsletter/Publicity materials Web Magazine/Transportation Newspaper TV Commercials/Video Campaign Marketing measures Information measures Poster Catalogue Point of purchase Paper bag Display materials Stadium sign Exhibition/Event booth

10 Variations in size Konica Minolta symbol logo: Vertical combination with variations in size When arranged vertically, the combined Konica Minolta Symbol Logo comes in two sizes (M and S) and the Konica Minolta Symbol Logo 3-D version. The Globe Mark differs in design between the versions. When using this logo, you are requested to consider which size or format is most appropriate and to reproduce it accurately by means of the reproduction tool. Vertical display is prohibited 3-D version Height of Globe Mark over 8 mm Over 8 mm 2-D version size M Height of Globe Mark over 8 mm Over 8 mm 2-D version size S Height of Globe Mark over 5 mm and less than 8 mm Use corporate brand logotype (1.3.1) if the height of Globe Mark to be displayed is less than 5 mm. Over 5 mm and less than 8 mm

11 Variations in size Konica Minolta symbol logo: Horizontal combination with variations in size When arranged horizontally, the combined Konica Minolta Symbol Logo comes in two sizes (M and S) and the Konica Minolta Symbol Logo 3-D version. The Globe Mark differs in design between the versions. When using this logo, you are requested to consider which size or format is most appropriate and to reproduce it accurately by means of the reproduction tool. Vertical display is prohibited 3-D version Height of Globe Mark over 8 mm Over 8 mm 2-D version size M Height of Globe Mark over 8 mm Over 8 mm 2-D version size S Height of Globe Mark over 5 mm and less than 8 mm Over 5 mm and less than 8 mm

12 ISOLATION AREA: general Isolation area The isolation area has the purpose of creating enough space around the logo to ensure full brand impact. The same rules apply to the 2D and 3D logo versions. When using the logo on its own, for example on flags, advertising materials, vehicles, etc., the space around the logo depends upon the size of the globe. 2-D version vertical combination H 2-D version horizontal combination H 3-D version vertical combination H 3-D version horizontal combination H

13 ISOLATION AREA: GRID SCALE Isolation area: Use of logo in layout grid When using the logo in the layout grid on print materials, the isolation area around the logo is adjusted according to the grid size. As a rule of thumb: the minimum space is one grid square between the edge of the format and any other design elements (e.g. the Shape). Generally speaking, on A4 materi- als a logo width of 4 grid squares is used with an edge spacing of 1 grid square. In the case of smaller formats (e.g. DINlong) the logo width may be enlarged proportionately to ensure good recognition. The minimum spacing of 1 grid square must be maintained. Title: bizhub PRESS 1052/1250/1250P Media size: DIN A4 KONICA MINOLTA The Konica Minolta logo is exactly 4 squares wide on A4 measures and is positioned top right with 1 square spacing to the edge. GS = The grid square 1 GS = 10 mm Title: ITIL TM foundation Media size: DINlong 1 GS = 5 mm

14 File Naming Convention Logo file naming convention Each logo data has been saved according to the naming convention below. Note that file names for the Konica Minolta Symbol Logo 2-D version and onscreen data consists of 9 digits (letters), while file names for the Konica Minolta Symbol Logo 3-D version consists of 10 letters. PHG3D062W3.eps File Naming Convention Colour (2: Spot-colour Version / 3: Process-colour Version) Background Colour (W: White / K: Black / G: Gray / B: Blue / D: Dark Blue) Dimension (mm / pixels for onscreen versions) Size (2M: Size M / 2S: Size S) Type (A / B / C / D / E / F / G / H) Configuration (V: Vertical / H: Horizontal) Application (P: Professional Printing / S: Onscreen Display)

15 Positive and Reverse How to distinguish between the positive and reverse versions Positive and Reverse Versions have been developed so that the Konica Minolta Symbol Logo appear visually identical. Please note that the direction of the lines inside the Globe Mark ( iris ) is different on the positive and the reverse version. DO NOT invert the positive version to use as the reverse version, or the reverse version as the positive version. When the symbol logo data is inverted, the centre of the iris appears dark. Please select the most appropriate data from the reproduction tools for your application. How to Differentiate between the Positive and Reverse Versions Positive Reverse Line designs are different so that the iris appears to glow from the centre on both versions An Example of the Wrong Way to Use the Logo (Inversion of Logo Data) When the reverse version is inverted to use as the positive version When the positive version is inverted to use as the reverse version If the Symbol Logo is inverted, the centre of Iris appears dark

16 Prohibited Use Examples of prohibited use 1 (2-D and 3-D versions) Below are examples of the Konica Minolta Symbol Logos that have been misused because the image of Konica Minolta is impaired. Please do not reproduce these examples. The Globe Mark is deformed The Globe Mark is deformed Altering the proportions of the Globe Mark and Konica Minolta Logotype The Globe Mark is deformed Konica Minolta Logotype is deformed KONICA and MINOLTA are reversed The Globe Mark and Konica Minolta Logotype are displayed on different background colours Corporate brand logotype is combined Positional relationship has changed Positional relationship has changed Positional relationship has changed Positional relationship has changed

17 Prohibited Use Examples of prohibitions 2 (2-D and 3-D versions) Below are examples of the Konica Minolta Symbol Logos that have been misused because the image of Konica Minolta is impaired. Please do not reproduce these examples. Iris is coloured Colours other than corporate ones are used Colours used are reversed Using reverse version as a positive version Using reverse version as a positive version Screening is applied A complex background is used, hindering visibility Additional elements are used in the isolation area good integrated A good integrated image image good good integrated image A good that integrated is image A A that formed image around that good good is formed around is integrated image that is formed around image that is formed around that that is formed is formed around around as core as a core as constitutes a core constitutes an as core constitutes an an as important a core constitutes managerialan important as a as core a core important constitutes managerial important managerial constitutes managerial important important managerial managerial Symbol Logo is used as a part of sentence Symbol Logo is displayed vertically Konica Minolta Globe Mark is used by itself Konica Minolta Logotype is used by itself

18 Prohibited Use Examples of prohibitions 3 (3-D versions only) Below are examples of the Konica Minolta Symbol Logos that have been misused because the image of Konica Minolta is impaired. Please do not reproduce these examples. Type G Iris is coloured Do not reverse the Konica Minolta Logotype of Type G and display on black background Type H Using reverse version as a positive version Do not reverse the Konica Minolta Logotype of Type H and display on black background Displayed in monochrome Displayed in monochrome Displayed with the background in Konica Minolta Blue or a similar colour Displayed with a drop-shadow The density of the shape and shadow part of Globe Mark and the line weight of the Konica Minolta Logotype are different between Types G and H. Please take special care not to mix them up!

19 2 CLAIM Corporate brand Corporate claim Corporate typefaces

20 CLAIM Corporate BRAND Corporate brand logotype While the Konica Minolta Symbol Logo has been developed in order to visually convey the Konica Minolta brand, the corporate brand logotype has been developed for more functional purposes. The typeface has been chosen to ensure excellent legibility in all escalations and in particular because it offers a clear, technical look and high levels of recognition.

21 CLAIM Corporate CLAIM Corporate claim logotype This text presents the official typeface for the new Konica Minolta Claim as introduced during The Claim must always be set with sufficient levels of contrast as a rule by only using black or white. The width of the Claim is generally oriented to the width of the Konica Minolta logo in the particular advertising measure. The Claim is positioned in all print measures at bottom left with one grid square spacing from the material edge (see 6.3.3). In the case of measures on business stationery (e.g. letters or fact sheets) the Claim may also be positioned centred. The new claim includes a fundamental promise: that the work of every Konica Minolta employee is dedicated to the needs of the client, turning his ideas into reality. Application example: Brochure title Application example: Letterhead Corporate claim Corporate claim

22 CLAIM Corporate Typefaces Corporate message logotype: Application chart The corporate message logotype may be applied based on the following principles: 1: Usage is encouraged on items with strong visibility or on mediums that may effectively convey the Konica Minolta Corporate Message. 2: Do not use on items that require a large amount of investment or on items that are not easily updated, such as product and vehicle identification. The Konica Minolta Symbol Logo can not be combined with the corporate message logotype. Category Item(s) Application Corporate Flag Corporate flag Corporate Symbol Pin Corporate symbol pin Employee identification card Business Card Stationery Envelope Letterhead PowerPoint presentation template Forms Estimate/Order form/invoice/receipt Price list/packing list Uniform Corporate H.Q./Sales company Factory and other facilities Club uniforms Public Relations/Investor Relations News release Annual report Guidebook/Manual Newsletter/Publicity materials Web Campaign measures Advertisement/Sales Promotion Newspaper/Magazine/Transportation TV commercials/video Poster Catalogue Information measures Flyer Point of purchase Paper bag Display materials Signage System Building exterior Vertical signboard Name plate Reception desk Door sign Directional signs Outdoor board Stadium sign Company Vehicle Identification Shows/Events Exhibition/Event booth Event M.C. and spokesmodel uniform Staff uniform Packaging/Shipping Cartons Shipping carton/software CD-ROM User manual Product