DESIGN GUIDELINES VERSION 1.0

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1 DESIGN GUIDELINES VERSION 1.0 1

2 Contents INTRODUCTION 3 THE LOGO 4 TYPOGRAPHY 12 COLOUR 13 STATIONERY 15 EXhIBITIONS/SIGNAGE 18 S 19 POWERPOINT 20 merchandise 21 CONTACT 22 MERTON COLLEGE DESIGN GUIDELINES Toolkit / Contents 2

3 InTRODUCTION Design guidelines The 750th Anniversary has given Merton College a unique opportunity to ensure that all of its communications are created with a common purpose. We call this sustaining excellence and it extends as much to the clarity and consistency of how we engage the outside world as to how we promote academic excellence. To this end, these guidelines will help you establish a strong, individual identity for Merton College which cannot be compromised, from the letters we send to the fundraising materials we create, to the invoices that generate income. The guidelines have been developed in consultation with the College s Fellows and Administrative Departments and world-leading branding consultants. The fundamental requirement was that they are easy to use while making a positive impression on colleagues, members, applicants, alumni, supporters and suppliers. Please find the design toolkit at: Used properly, the guidelines will establish a valuable asset for the College. Indeed, we need look no further than the Merton Choir to realise how much more productive and effective a chorus of harmonious voices can be. Christine Taylor Development Director MERTON COLLEGE DESIGN GUIDELINES Toolkit / INTRODUCTION 3

4 THE LOGO CORE ELEMENTS The vertical logo Derived from the arms of Clare in the 13th century, the present differenced college arms are first recorded in the ceiling of the library It is displayed as a gold shield with three red-and-blue diminished chevrons. With this, a logotype is used, reading Merton College Oxford. These two elements comprise the logo. They must always be reproduced together in print and must be seen on everything we do from letterheads to leaflets, banners to bookmarks. Wherever possible, the logo must always be positioned to the right. For preference, the vertical logo is always used. It is the primary version of the graphic identity. The horizontal logo The horizontal logo is used wherever space does not permit the vertical logo; it is the secondary version of the graphic identity. Please note that the logo should never be redrawn, digitally manipulated or altered. The logo must always be produced from a digital master reference. This is available in eps, jpeg and gif formats. For clarification please visit the online toolkit at https://weblearn.ox.ac.uk/portal/site/ colleges/mert MERTON COLLEGE DESIGN GUIDELINES TOOLKIT / THE LOGO CORE ELEMENT 4

5 THE LOGO Exclusion zone 1/2 x x Exclusion zone: The College s graphic identity is protected by an invisible exclusion zone within which no other graphic material than background should appear. 1/2 x 1/2 x The minimum exclusion zone is equal to half the width of the shield x. Always allow at least this amount of clear space around the logo. It is important that this rule is observed and the exclusion zone is maintained at all times, apart from on mobile and tablet devices. 1/2 x 1/2 x x 1/2 x 1/2 x Logos can be found online at 1/2 x MERTON COLLEGE DESIGN GUIDELINES TOOLKIT / THE LOGO EXCLUSION ZONE 5

6 THE LOGO LOGO colours The vertical logo The horizontal logo Against dark colours Wherever possible, the logo should be shown against white. From time to time however the logo will need to be shown against a dark background. In these instances, black should be chosen or Merton Blue Pantone 2757C. Whether against white or black, the vertical logo is still the primary version of the graphic identity and always contains the logo and the College name in the configuration shown. The horizontal logo is used wherever space does not permit the vertical logo. In non-colour formats, the configurations shown here for black and white backgrounds must be used. MERTON COLLEGE DESIGN GUIDELINES TOOLKIT / THE LOGO LOGO COLOURS 6

7 THE LOGO THE LOGO - Incorrect logo usage Sometimes it can be easy to use the logo in the wrong way. The most common mistakes include placing the logo too close to the edge of a page or letter, employing the wrong typeface or using an incorrect background colour. Also watch out for locating the logo too close to other logos. Please see the examples here and review. Do not use the logo on complicated background Do not modify or create additional versions of the logo MERTON COLLEGE OXFORD Do not use a different type Do not change the colours of logo Do not create an outline version of logo Do not modify or create additional versions of the logo Do not modify or create additional versions of the logo Do not bleed logo of the edge of formats MERTON COLLEGE DESIGN GUIDELINES TOOLKIT / THE LOGO Incorrect logo usage 7

8 THE LOGO THE LOGO - Correct use of the logo Newsletter April 2003 Lorem ipsum dolor sit amet, consectetur adipisicing de elit, sed do eiusmod df dwe cdtempor. Lorem ipsum dolor sit amet, consectetur adipisicing de elit, sed do eiusmod df dwe cdtempor. Lorem ipsum dolor sit amet, consectetur adipisicing de elit, sed do eiusmod df dwe cdtempor. MERTON COLLEGE DESIGN GUIDELINES TOOLKIT / THE LOGO correct use of the logo 8

9 THE LOGO THE LOGO - PARTNER BRANDS & MINIMUM SIZE other logo 1/2 x The design guidelines enable departmental, College sub-brand and other logos to be used alongside the College s graphic identity. Partner brands can appear to the left or right of the College logo. However, the preferred placement is for the partner brand to be positioned to the left of the College logo as shown opposite. Minimum size: The logo must always be clearly visible and for this reason it should not be used below its minimum size which is 16mm height for the vertical and 7.5mm for the horizontal usage. When using the logo at minimum size you should use the small versions in these the elements have been specially emboldened for clear reproduction at a small size. x x = a minimum of 16mm x x = a minimum of 7.5mm MERTON COLLEGE DESIGN GUIDELINES TOOLKIT / THE LOGO PARTNER BRANDS & MINIMUM SIZE 9

10 THE LOGO SUB-BRANDING/departmental logos Sub-branding can sit under the logo. Please observe the exclusion zone for all logos (see page 5). Any sub-branding sits under a horizontal bar in red and conforms to the width of the logotype. CHAPEL Merton Enterprises Biomedical and Life Sciences Group A R T S O C B o a t C l u b Wa r d en s Office Choir Conferences FRIENDS OF THE Choir 1264 Society S C R M C R J C R Bodley Club M e r t o n Society Library Dancesport PASSIONTIDE AT Merton MERTON COLLEGE DESIGN GUIDELINES TOOLKIT / THE LOGO Incorrect logo usage 10

11 THE LOGO SUB-BRANDING/departmental logos M e r t o n COLLEGE CHARITABLE FOUNDATION Merton FLOATS MUSIC Society NEAVE Society STUDENT AMBASSADORS H I S T O R Y OF THE BOOK M e r t o n Society Sub-warden O C K H A M LECTURES student support schools liason and access christian union L Ancien regimé halsbury Society Mermaids myrmidons the chalcenterics MERTON COLLEGE DESIGN GUIDELINES TOOLKIT / THE LOGO Incorrect logo usage 11

12 TYPOGRAPHY TYPEFACE APERTO BOLD - Headline ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz _+ ;:/ APERTO REGULAR - Copy ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz _+ ;:/ WEB FONTS VERDANA - WEB Copy ABCDEFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmnop qrstuvwxyz _+ ;:/ Commercially printed materials The primary typeface for the College s graphic identity for commercially printed materials is Aperto, which has been chosen for its clarity and readability. Its balanced, reserved appereance makes Aperto extremely flexible, good for long texts as well as headlines. This typeface should be used for graphic identity level statements such as titling section and departmental names. It is to be used on all printed materials, for example leaflets and brochures. This is the highest level at which Aperto is used and consistency is important. Stationery or laser printed materials Verdana has been selected as the secondary typeface. It should be used for internally produced communications, including the footer for all stationery and the text for all reports. Verdana was designed to be readable at small sizes (11pt) on a computer screen. It is therefore chosen to increase legibility. MERTON COLLEGE DESIGN GUIDELINES Toolkit / TYPOGRAPHY TYPEFACE 12

13 COLOURS CORE PALETTE MERTON BLUE PANTONE 2757C C100 M80 K50 R0 G38 B97 # MERTON RED PANTONE 485C M100 K100 R212 G46 B18 # ed1c24 MERTON GOLD PANTONE 871C C30 M40 100y K2 R148 G124 B38 # b79231 The logo colours MERTON blue, red and gold The College is fortunate in having used three colours more or less exclusively through its history. These conform with: Merton Blue (Pantone 2757C), Merton Red (Pantone 485C) and Merton Gold (Pantone 871C) The Logo marks black only In print media where only black is available (such as press advertisement or black and white laser printing) it is acceptable to use the brand in black. However, it is important that the black artwork versions are used, as use of colour artwork versions could result in a half-tone grey being produced. Please note: do not print letterheads in colour on an inkjet as the colour of the graphic identity will not be right. Please print in black using the black artwork versions. Colour palette There is also a palette of preferred colours that have been selected to complement the Merton blue. These colours are for use in graphic elements within designs such as backdrops, graphic shapes and typography. The colours in the palette are shown opposite. MERTON COLLEGE DESIGN GUIDELINES Toolkit / COLOURS CORE PALETTE 13

14 COLOURS WORKING WITH PALETTE A palette of preferred colours that have been selected to complement Merton core colours. These colours are for use in graphic elements within designs such as backgrounds, graphic shapes and typography. PANTONE 295C C100 M80 K50 R0 G38 B97 # PANTONE 357C C80 Y100 K56 R7 G99 B36 # PANTONE 144C M48 M100 R248 G151 B29 # f8971d PANTONE 202C C26 M100 Y79 K24 R152 G1 B46 # 98012e PANTONE 259C C55 M100 K15 R120 G29 B126 # 781d7e PANTONE 320C C100 Y31 K7 R0 G160 B175 # 00a0af PANTONE 300C C100 M44 R0 G121 B193 # 0079c1 PANTONE 370C C59 K100 K7 R108 G179 B63 # 6cb33f PANTONE 130C M30 Y100 R253 G185 B19 # fdb913 PANTONE 207C M100 Y20 K17 R202 G0 B102 # ca0066 PANTONE 2583C C46 M63 R147 G112 B177 # 9370b1 PANTONE 325C C70 K31 R8 G194 B192 # 08c2c0 PANTONE 297C C49 M1 R114 G205 B244 # 72cdf4 PANTONE 376C C50 Y100 R141 G198 B63 # 8dc63f PANTONE 121C M11 Y69 R255 G222 B108 # ffde6c PANTONE 217C M28 R249 G197 B220 # f9c5dc PANTONE 2563C C20 M30 R199 G178 B214 # c7b2d6 PANTONE 317C C18 Y8 R206 G235 B234 # ceebea MERTON COLLEGE DESIGN GUIDELINES Toolkit / COLOURS WORKING WITH PALETTE 14

15 Stationery Overview Stationery plays a key role in expressing the College s graphic identity of the College and in many instances will be the first introduction to the College. For the avoidance of confusion and to allow individuals to personalise appropriately, only the Warden and the Estates Bursar have pre-printed letterhead paper, with their titles at the top of the letterhead. For other College members, their title and personal details, including and phone numbers, are included in the block of copy at the foot of the letterhead. For letterhead, comp slips and all other stationery, personal details should be written in Verdana, according to the template. Redesigning or reformatting the footer is not permitted. with compliments Business cards are fully personalised with title and full contact details. Merton Street, Oxford, OX1 4JD Tel: +44 (0) Fax:+44 (0) Registered Charity No Merton Street, Oxford, OX1 4JD Tel: +44 (0) Fax:+44 (0) Registered Charity No MERTON COLLEGE DESIGN GUIDELINES TOOLKIT / STATIONERY OVERVIEW 15

16 Merton Street, Oxford, OX1 4JD Tel: +44 (0) Fax:+44 (0) Registered Charity No Merton Street, Oxford, OX1 4JD Tel: +44 (0) Fax:+44 (0) Registered Charity No Merton Street, Oxford, OX1 4JD Tel: +44 (0) Fax:+44 (0) Registered Charity No Stationery templates - DEPARTMENT LETTERHEAD, INVOICE, PURCHASE ORDER, FAX Extra leading is recommended for body copy of letters, 11pt type size 14pt leading is suggested for optimal readability. Printed colour letterheads, please contact the Communications Officer. Letterhead templates Letter templates using the revised brand are now available for all departments. The design for this has been agreed, with Verdana at 11pt as the main body type, with the contact details placed at the bottom of the letter. 1 page letter B&W letter Invoice Compliments Slip Purchase order Fax Templates are available online at MERTON COLLEGE DESIGN GUIDELINES TOOLKIT / STATIONERY TEMPLATES 16

17 Stationery Envelope Postal (franking) stamp Envelopes carry the official College branding in the form of a postal franking stamp. The franking machines are programmed by the manufacturer to print the College brand in red as part of the franking process. The example here shows the approved style. If you have any queries please contact the Communications Officer. Academic Stamp This stamp is used by Academic staff to identify materials approved by the College, such as admissions documents. It is reproduced by a rubber stamp always in blue as shown here. MERTON COLLEGE DESIGN GUIDELINES TOOLKIT / STATIONERY TEMPLATES 17

18 EXHIBITIONS/SIGNAGE The design and content of exhibition material will vary to meet the specific needs of each exhibition: target audience, size, format, venue, etc. Therefore the size of the logo will depend on the size of the material. The examples shown should be used as guidelines as to how the logo should be placed. In most instances the brand should be placed on the top right of the exhibition panel. As well as having a functional role, signs are an important logo signifier. The College is currently working on a new signage plan which will be phased in throughout. Further information and templates will be available on the toolkit website. Welcome Welcome MERTON COLLEGE DESIGN GUIDELINES TOOLKIT / EXHIBITION / SIGNAGE 18

19 signature Douglas J. Bamber THE DOMESTIC BURSAR Merton Street, oxford, OX1 4JD, UK Direct: +44(0) Main: +44(0) merton.ox.ac.uk Douglas J. Bamber THE DOMESTIC BURSAR This is the recommended method of presenting contact information and disclaimers at the foot of the . However, many members of the College wishing to point to the 750th Anniversary may prefer to use the 750th Anniversary logo until the end of Members of the College using DARS must include the following disclaimer in their signature: The Development and Alumni Relations System (DARS) provides a common source of data on all alumni, donors, students, staff and friends of the collegiate University. Our long-term intention behind this shared resource is to improve mutual understanding, by enhancing the quality of our communication at all levels and developing a better appreciation of our relationship with alumni, donors and friends. Please see for information on the way in which your personal data are held and used in DARS. If you no longer wish to be contacted by Merton by , or wish to alter the way your data are held and used, please send a suitably worded to Merton Street, oxford, OX1 4JD, UK Direct: +44(0) Main: +44(0) merton.ox.ac.uk MERTON COLLEGE DESIGN GUIDELINES TOOLKIT / 19

20 Powerpoint template/screensaver It is important that the College is identified throughout the course of PowerPoint presentations with consistent branding. This template should be used for internal and external presentations. If using images, the style and content of photographs should reflect the diverse work of the college and be vibrant, inspirational and engaging. Only use images that are relevant and add value. Background colours The colour of background slides is recommended to be Merton blue as it enhances legibility. White is also permitted. Screensaver The colour of background is Merton blue. This allows the logo to stand out and still retain its dominance. MERTON COLLEGE DESIGN GUIDELINES TOOLKIT / POWERPOINT 20

21 Merchandise Menu/table mats When designing merchandise and ancilliary items, the vertical logo must always be used as it is the College s main graphic identity. If space does not allow for this, the horizontal logo may be used instead. For merchandise, the logo may be placed centrally (as opposed to ranged right). The logo derives distinction and power from isolation. Therefore the total absence of other elements, or the inclusion of as few as possible, is highly recommended. And in all cases the brand exclusion zone must always be observed. The primary typeface, Aperto, should always be used in preference to Verdana. The point size of any copy must never exceed the point size of the logotype. All logos can be found online at MERTON COLLEGE DESIGN GUIDELINES TOOLKIT / MERCHANDISE 21

22 Contact useful information If you need any further advice or clarification on maintaining the consistency of Merton College design work, please feel free to contact the Communications Officer. Thank you. MERTON COLLEGE DESIGN GUIDELINES TOOLKIT / CONTACT 22

23 Merton copyright pp August

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