CENTRE FOR THE BRAZILIAN TANNING INDUSTRY BRAND BOOK

Size: px
Start display at page:

Download "CENTRE FOR THE BRAZILIAN TANNING INDUSTRY BRAND BOOK"

Transcription

1 BRAND BOOK

2 Index Introduction Keywords Preferable application Secondary application Preferable application over dark background Secondary application over dark background...10 Visual Id Application without identifier Application with isolated symbol Monochromatic applications When reproducing, pay attention to Typography...17 Chromatic pattern Inappropriate use...21 Stationery Applications Promotional items...25 Digital documents...26 Automotive adhesive File library Files nomenclature

3 Introduction This Brand Book is the result of a series of insights and research. Its final objective is to translate visually and conceptually the essence of our company.

4 Keywords Contemporaneous Improvement

5 Keywords Solidity Convergence Organization

6 Visual Id 6

7 Visual Id Preferable application Vertical Our logo consists on the grouping of symbol, lettering and identifier. On the preferable application of the brand, it is determined its vertical use. When the application of the brand is made necessary in promoting materials for foreign markets, the identifier must be translated and used in the English language. In certain situations, our symbol may be used in an isolated manner and our logo may be applied horizontally, as it will be seen later. Portuguese English 7

8 Visual Id Secondary application / web Horizontal When the space for application allows, the horizontal use of our logo must be applied. Portuguese English 8

9 Visual Id Preferable application over dark background Vertical When application over dark background is required, the colour of our logo must be altered to white, while the colour of our symbol is maintained. Whenever possible, it should be avoided the application of our logo on backgrounds which the contrast make the perfect reading of the brand difficult. Portuguese English 9

10 Visual Id Secondary application over dark background Horizontal When application over dark background is made necessary, and the space for application allows, our logo must be used horizontally. Portuguese The colour of our logo must be altered to white, while the colour of our symbol is maintained. Whenever possible, it should be avoided the application of our logo on backgrounds which the contrast make the perfect reading of the brand difficult. English 10

11 Visual Id Application without identifier Over bright background Over dark background In specific cases, our logo will be applied with only the symbol and lettering, without the presence of the identifier. 11

12 Visual Id Application with isolated symbol Over bright background Over dark background The symbol of our logo is also used as a graphic element of support for applications, which means it can be used in an isolated manner. 12

13 Visual Id Monochromatic applications Vertical on positive Horizontal on positive Monochromatic applications must be used when there is limitation in printing resources, or in cases of special needs. Ie.: Cases where contrast between background and sign make the adequate visualization impossible. Portuguese Portuguese English English 13

14 Visual Id Monochromatic applications Vertical on negative Horizontal on negative Monochromatic applications must be used when there is limitation in printing resources, or in cases of special needs. Portuguese Portuguese Ie.: Cases where contrast between background and sign make the adequate visualization impossible. English English 14

15 Visual Id When reproducing, pay attention to Positioning symbol and lettering Maximum reduction The unit of measurement created Vertical It is defined as the maximum reduction for the for the application of our logo vertical signature a width of 1,20 cm in printed is Módulo X, which represents the width of the letter i. X materials and 3 cm for the horizontal signature. For digital applications, the width of 136 Both in vertical and horizontal pixels is defined for vertical signature and applications, the distance between 340 pixels for horizontal signature. the lettering and symbol, as well as the lettering and identifier, is defined as three times the Módulo X. The line spacing of the identifier 3 X 3 X Module X Width of the letter i Printed is defined as 1,5 the Módulo X. 1,5 X These distances must be respected every time the logo is used with the grouping application. 1,2 cm 3 cm Horizontal 3 X 3 X Digital 1,5 X 340 px 136 px 15

16 Visual Id When reproducing, pay attention to Breathing space In any application it is defined as a breathing space a distance equal to the height of the letter B of the lettering. This area must be respected in order to maintain the clear and correct reading of the brand. Breathing module: 16

17 Visual Id Typography Fedra Sans Our typographic family is constituted by the font Fedra Sans and its variations. This typographic family is included in the DVD which contains the material of our brand. It should be the typography used in any graphic piece for which we respond, from staff material to commercial material. Light Book Normal Medium Bold Light Italic Book Italic Normal Italic Medium Italic Bold Italic 17

18 Visual Id Web Typography Open Sans For the web, we adopted an alternative typographic family, Open Sans. This typographic family, which is part of the Google Web Fonts, will be used exclusively in our website. Light Regular Semibold Medium Extrabold Light Italic Italic Semibold Italic Medium Italic Extrabold Italic 18

19 Visual Id Chromatic pattern It is defined, within our colour pallet, the yellow, navy blue, green, olive and grey. Yellow Navy Blue Green These colours and its variations must be used on any piece for which we respond. From staff material to promoting pieces and our website. PANTONE 122 C C:01 M:11 Y:86 K:00 R:253 G:211 B:34 HEX #ffdb3c PANTONE 7685 C C:95 M:51 Y:07 K:26 R:0 G:71 B:123 HEX #00588c PANTONE 383 C C:32 M:03 Y:91 K:07 R:159 G:182 B:41 HEX #acc140 Within our chromatic pattern, there are four gradient types thought PANTONE 142 C PANTONE 7694 C PANTONE 377 C to be used in the colours green, C:01 M:25 Y:88 K:00 C:96 M:62 Y:10 K:38 C:47 M:03 Y:96 K:11 olive, yellow and navy blue. R:246 G:180 B:33 R:0 G:51 B:96 R:119 G:163 B:38 HEX #fcc138 HEX # HEX #85b13c PANTONE 715 C PANTONE 294 C PANTONE 363 C C:00 M:59 Y:93 K:00 C:100 M:69 Y:09 K:44 C:61 M:03 Y:100 K:14 R:237 G:110 B:28 R:0 G:41 B:86 R:86 G:148 B:39 HEX #f4842b HEX # HEX # 63a43b 19

20 Visual Id Chromatic pattern Gradients Olive Gray Green Olive Yellow Navy Blue PANTONE 347 C C:80 M:0 Y:96 K:0 R:40 G:165 B:58 HEX #06b14f PANTONE Cool Gray 6 C C:30 M:21 Y:22 K:06 R:154 G:160 B:161 HEX #aab0b PANTONE 7726 C PANTONE 422 C C:79 M:09 Y:80 K:14 R:40 G:132 B:70 HEX #1f945b C:37 M:27 Y:29 K:11 R:132 G:137 B:137 HEX #979b9b PANTONE 7718 C PANTONE 423 C C:78 M:19 Y:57 K:28 R:34 G:104 B:84 C:46 M:37 Y:36 K:21 R:103 G:105 B: HEX #1f7a68 HEX #797c7e

21 Visual Id Inappropriate use Lettering colour altered Symbol position altered Only lettering to be used On the right the most common mistakes found on the application of brands are described. Theses mistakes weaken the branding and decharacterizes the brand. Therefore, they should be avoided in order to maintain our visual identity aligned and consistent. Lettering spacing was altered Brand was dirtorted Colours were altered 21

22

23 Applications Office materials Business Card A4 Envelope Our materials follows a signature pattern that replicates for any material. The predominant chromatic palette in these materials is the navy blue. CE NT RO D AS IND ÚS TRIA S DE CU RT UME S D O B RA SI L Fedra Sans Bold 9pt Fedra Sans Normal 8pt Fedra Sans Book italic 7pt Fedra Sans Light 7pt Letter Envelope Name tag Printing on glossy papper Plastic protection Av. Pereira Passos, Brasília / DF Av. Pereira Passos, Brasília / DF Gerson Silv lva Diretorr 23

24 Applications Stationery Letterhead paper Pen Drive Mug Briefcase All pieces shown here are on the DVD which contains the brand s material. Envelope adhesive 24

25 Applications Promotional materials T-shirts Bags Stickers All pieces shown here are on the DVD which contains the brand s material. Wallets Key rings Cup holders 25

26 Applications Digital Documents Presentations signature On digital means our brand should follow the existent patterns. For digital presentations, it has been created a pattern for covers and a pattern for internal slides, as shown on the right. Our signature uses the font Helvetica Bold size 12 for the name and Helvetica Regular size 12 for data, all in the colour Gray B as specified in the colour pallet. The use of this typography is made necessary for the recognition of the font in any computer. Cover Presentation title Fedra Sans Medium 48pt Presentation subtitles Fedra Sans Normal 30pt Slides Slide title Fedra Sans Medium 30pt Slide subtitles Fedra Sans Normal 24pt Text and slide numbering Fedra Sans Light 24pt 36pt entrelinhas Name Helvetica Bold 12pt GRAY B Data Helvetica Regular 12pt GRAY B 26

27 Applications Automotive adhesive Bright vehicles Our fleet must carry adhesives with logo on both sides and sign on the rear of the vehicle. Dark vehicles 27

28 Applications

29 File library File nomenclature Brand orientation Background appearance File format In order to ensure the correct distribution of the brand a file library was created, containing the archieves in all formats that may be necessary. v: Vertical Bright h: Horizontal Dark Positive Negative _v_pt_bg_claro.ai.ai (Vectorial).pdf (Vectorial).jpg (Low resolution).png (Transparent background).tiff (High resolution) The file nomenclature follow the pattern shown on the right. Identifier language pt: Portuguese en: English s: Sem identificador Files are divided into four folders. As follows: 29

30 File library Vertical Horizontal Portuguese Identifier English Identifier No Identifier Portuguese Identifier English Identifier No Identifier Symbol BG_Claro BG_Escuro Positivo Negativo 30

31 October / 12

32 Av. Cristóvão Colombo, andar Alameda dos Escritores Porto Alegre - RS CEP

nopqrstuvwxyz ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklm nopqrstuvwxyz

nopqrstuvwxyz ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklm nopqrstuvwxyz Primary Font System The Gotham font family has been chosen as the primary typeface for Saint Mary s University communications. It combines two characteristics: strong even modern caps and welcoming, legible

More information

BRAND IDENTITY Graphic Manual

BRAND IDENTITY Graphic Manual BRAND IDENTITY Graphic Manual 1. FEGIME BRAND FEGIME BRAND The objective of this manual is to clearly represent the rules for the correct usage of the FEGIME brand graphic elements. The coherent use of

More information

FIU Primary logo structure and restrictions

FIU Primary logo structure and restrictions FIU Primary logo structure and restrictions The Logo is composed of three main elements: FIU letters Divider line Name Width of golden stroke and vertical line is the same The space between the divider

More information

Fleet Operator Recognition Scheme design standards. Issue 1

Fleet Operator Recognition Scheme design standards. Issue 1 Fleet Operator Recognition Scheme design standards Issue 1 Foreword 1 Basic elements 1.1 FORS logo colour 1.2 FORS logo black and white 1.3 FORS logo variants 1.4 Who can use which logo? 1.5 Unacceptable

More information

PARTNER BRAND BOOK NOVEMBER 2012

PARTNER BRAND BOOK NOVEMBER 2012 PARTNER BRAND BOOK NOVEMBER 2012 CONTENTS 1.0 INTRODUCTION 2 1.1 TAGLINE & RED BALL 3 1.2 WRITER S GUIDE 4 1.3 LOGO DESIGN 5 1.4 COLOUR 17 1.5 LOGO CLEARANCE SPACE 18 1.6 LOGO SCALE REDUCTION 20 1.7 TYPOGRAPHY

More information

Using this Brand Guide

Using this Brand Guide Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Blue Highway s logo and design elements in a variety of mediums. All client acquisition

More information

AirWatch by VMware. Partner Brand Guide

AirWatch by VMware. Partner Brand Guide AirWatch by VMware Partner Brand Guide AirWatch by VMware Partner Brand Guide Introduction 3 Corporate Logo 4 Logo Specifications 4 Colors and File Formats 4 Print 4 Digital 4 Logo Options 4 Sizing 5 Backgrounds

More information

Partners. In Health. Visual Identity Guidelines 08.13

Partners. In Health. Visual Identity Guidelines 08.13 Partners Visual Identity Guidelines 08.13 Welcome Our identity guidelines visually represent who we are and what we strive for: accompaniment, innovation, transformation, and commitment. They are not meant

More information

Logo color variations

Logo color variations Brand Guideline Brand Guideline: Dictionary.com Logo color variations Dictionary dark blue Primary usage When the logo appears on a white background, use the primary, authorized Dictionary Dark blue (PANTONE

More information

GUIDELINES FOR THE USE AND REPRODUCTION OF THE BBC NEWS LOGO AND BRAND PERSONALITY

GUIDELINES FOR THE USE AND REPRODUCTION OF THE BBC NEWS LOGO AND BRAND PERSONALITY GUIDELINES FOR THE USE AND REPRODUCTION OF THE BBC NEWS LOGO AND BRAND PERSONALITY BBC NEWS is a trademark of the British Broadcasting Corporation INTRODUCTION These guidelines outline some basic rules

More information

Brand and Identity Guidelines

Brand and Identity Guidelines Brand and Identity Guidelines Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Prioria Robotics logo and design elements in a

More information

TABLE OF CONTENTS. SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4

TABLE OF CONTENTS. SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4 VISUAL IDENTITY TABLE OF CONTENTS SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4 SECTION TWO: VISUAL IDENTITY GUIDLINES... 5 Corporate identity

More information

CONTENTS. Brand Guidelines 2. 1 Overview Brand Principles. 2 Color Palette Primary Palette Secondary Palette. 3 Fonts Font Sizes & Attributes

CONTENTS. Brand Guidelines 2. 1 Overview Brand Principles. 2 Color Palette Primary Palette Secondary Palette. 3 Fonts Font Sizes & Attributes Brand Guidelines Brand Guidelines 2 CONTENTS 1 Overview Brand Principles 2 Color Palette Primary Palette Secondary Palette 3 Fonts Font Sizes & Attributes 4 Logo Usage Logo Tagline/Combined Alternate Signature/No

More information

Summary. Introduction. 1. Signatures Full Full in portuguese Full with no endorsement Simple Simple with description

Summary. Introduction. 1. Signatures Full Full in portuguese Full with no endorsement Simple Simple with description Application Manual Summary Introduction 1. Signatures 1.1. Full 1.2. Full in portuguese 1.3. Full with no endorsement 1.4. Simple 1.5. Simple with description 1.6. Product 1.7. Minimum for product 1.8.

More information

Introduction 3 The Ohio Technology Consortium Identity 5 The OH-TECH Story 7 How To Use This Manual 9 OH-TECH Brand 10 Primary Logo 11 Logo Usage 12

Introduction 3 The Ohio Technology Consortium Identity 5 The OH-TECH Story 7 How To Use This Manual 9 OH-TECH Brand 10 Primary Logo 11 Logo Usage 12 BRANDING & IDENTITY STANDARDS hiolink OARnet Research & Innovation Center Ohio Supercomputer Center estudent Services OhioLIN Ohio Supercomputer Center estudent Services OhioLINK OARnet Research & Innovation

More information

CARROLL UNIVERSITY ATHLETICS IDENTITY GUIDELINES VERSION 1 MARCH 22, 2016

CARROLL UNIVERSITY ATHLETICS IDENTITY GUIDELINES VERSION 1 MARCH 22, 2016 CARROLL UNIVERSITY ATHLETICS IDENTITY GUIDELINES VERSION 1 MARCH 22, 2016 Everything we say, do, print or post shapes our brand, influences our reputation and forms our image. Every interaction every touch

More information

APEC LOGO GUIDELINES Major Revision Notes

APEC LOGO GUIDELINES Major Revision Notes Policy: GUIDELINES Last Update: January 2013 Revised: July 2007 Published: February 2006 Contact: Secretariat Related Policies: Intellectual Property Policy, Publication Guidelines, Website Policy Major

More information

Graphic Standards Manual

Graphic Standards Manual Graphic Standards Manual June 2011 TABLE OF CONTENTS LOGO DESIGN AND CORPORATE COLORS FOUR COLOR AND PANTONE: PREFERRED & SECONDARY VERSIONS.......... 3 BLACK & WHITE: PREFERRED & SECONDARY VERSIONS........................4

More information

VIRGINIA WESLEYAN COLLEGE QUICK GUIDE TO GRAPHIC STANDARDS

VIRGINIA WESLEYAN COLLEGE QUICK GUIDE TO GRAPHIC STANDARDS VIRGINIA WESLEYAN COLLEGE QUICK GUIDE TO GRAPHIC STANDARDS All design projects relating to the College such as brochures, posters, photographs, web content, and advertisements, intended T for an external

More information

The FIAT Brand. Key Visual Elements and Usage Guidelines

The FIAT Brand. Key Visual Elements and Usage Guidelines The FIAT Brand Key Visual Elements and Usage Guidelines Contents Brand Mark Guidelines 3 FIAT Brand Mark / trademark statement 4 exclusion zone 5 Primary FIAT Brand Mark 6 secondary fiat brand mark 7 tertiary

More information

Corporate Identity Manual DOMINION

Corporate Identity Manual DOMINION 1 2015 Corporate Identity Manual DOMINION Dominion I Corporate Indentity Manual 2 3 Dominion I Corporate Indentity Manual 4 CONTENTS 5 Introduction 5 Concept and graphic representation 5 Symbol 5 Logo

More information

The Point Cloud Library Logo

The Point Cloud Library Logo Identity Guidelines Point Cloud Library Identity Guidelines 1 The Point Cloud Library Logo The Logo The Point Cloud Library logo is a combination of the pointcloudlibrary or pcl wordmark and the cloud

More information

designed and prepared for california safe routes to school by circle design circledesign.net Graphic Standards

designed and prepared for california safe routes to school by circle design circledesign.net Graphic Standards Graphic Standards Table of Contents introduction...2 General Usage...2 Logo lockups: color...3 LOGO LOCKUPS: GRAYSCALE...4 Minimum Staging Area...5 Minimum Logo Size...6 Type Family...7 Color Palettes...8

More information

CONTENTS. 3 Introduction. 7 Nuance Corporate Signature. 5 Nuance Corporate Signature Color. Minimum Size and Clearspace Requirements

CONTENTS. 3 Introduction. 7 Nuance Corporate Signature. 5 Nuance Corporate Signature Color. Minimum Size and Clearspace Requirements NUANCE Interim corporate identity styleguide O C T O B E R 2 0 0 5 CONTENTS 3 Introduction 4 Nuance Corporate Signature 5 Nuance Corporate Signature Color 6 Nuance Corporate Signature Minimum Size and

More information

visualidentityguidline

visualidentityguidline visualidentityguidline tableofcontents 2 3 5 6 8 10 11 creativestandardsintroduction signatureelements typography colourpalette backgroundcontrol signaturemisuse primarymeansofcommunication ipacbcsrb visualidentitystandards

More information

Symantec Identity Guidelines. Version 3 - March 2012

Symantec Identity Guidelines. Version 3 - March 2012 Symantec Identity Guidelines Contents The Symantec Identity Guidelines explain how to consistently and effectively apply the most visual elements of the Symantec brand. These elements are designed to convey

More information

The Logo 3. Fiksu Logo

The Logo 3. Fiksu Logo Brand Guidelines 2 Contents 3 Fiksu Logo 8 miq Logo 10 Brand Architecture 14 Color Palette 15 Image Treatment 16 Data Pattern 17 Typography 18 Applications 20 Email Signature The Logo 3 Fiksu Logo The

More information

Graphic Standards Guideline. Concrete Reinforcing Steel Institute

Graphic Standards Guideline. Concrete Reinforcing Steel Institute Graphic Standards Guideline CRSI Graphic Standards Guideline DEFINING OUR IDENTITY The CRSI Graphic Standards Design Guideline was developed to help you communicate our CRSI Brand Identity in a way that

More information

Brand Guidelines Visual Identity

Brand Guidelines Visual Identity Brand Guidelines Visual Identity June 2014 1.2 The Signature Colour version Black Colour reverse Shield alone Reverse Colour reverse on red Our signature system is comprised of two elements; the MUHC wordmark

More information

Brand identity guidelines

Brand identity guidelines Brand identity guidelines Version 1.1 March 2015 01 Contents 01 Contents 02 Introducing the 03 Who are these guidelines for? 04 The logo 05 Explaining the logo 06 Logo exclusion zone 07 Logo minimum reproduction

More information

BESCOM CORPORATE BRAND GUIDELINES

BESCOM CORPORATE BRAND GUIDELINES BESCOM CORPORATE BRAND GUIDELINES Contents 01 Introduction 01 Logo Elements & Color Pallet 02 Colour Ratio 03 Logo Unit 04 Logo Unit Colour Rules 05 Improper Usage of Logo 06 Logo with Expanded Text 07

More information

UNITED NATIONS POLICE VISUAL IDENTIFIER guidelines

UNITED NATIONS POLICE VISUAL IDENTIFIER guidelines UNITED NATIONS POLICE VISUAL IDENTIFIER guidelines January 2011 Modernizing and Standardizing the visual identity of THE UNITED NATIONS POLICE Since the United Nations Police were first deployed to a field

More information

Corporate Style Guide

Corporate Style Guide Corporate Style Guide Contents 3 Communicating the Brand / What is Bee? 4 Bee Yellow Bee Logo & Hexagon Relationship 6 Bee Logo Details 7 Bee Logo Colours Variations 8 Bee Logo Placement 9 Bee Logo Interaction

More information

Graphic Standards Manual

Graphic Standards Manual Graphic Standards Manual Table of Contents Importance and Purpose of Graphic Standards 2 Official Organization Name 2 Official Website 2 Logo Usage 3 Design Elements 3 Logo Configurations 3 Clear Space

More information

GBQ Brand Identity Guidelines

GBQ Brand Identity Guidelines GBQ Brand Identity Guidelines Table of Contents 2 1 Welcome to the New GBQ 2 The GBQ Logo 4 Sub-Brand Architecture 6 GBQ Logo and Sub-Brand Structure 8 GBQ Logo and Sub-Brand Clear Space 1 Minimum Sizes

More information

Medill Logo and Branding Guidelines

Medill Logo and Branding Guidelines Medill Logo and Branding Guidelines For more information about the Medill logos, please visit our Media and Brand Assets page at www.medill.northwestern.edu/media-brand-assets.html. For more in-depth information

More information

Corporate Guidelines

Corporate Guidelines Corporate Guidelines 2 Basic Identity Usage Guidelines 2 Corporate onts 3 Corporate Colours 5 Electronic ile ormats 5 Clearspace 6 Minimum Identity Size 7 Alternate Corporate Identity 8 Logomark 8 Wordmark

More information

Brand Style Guide 2010 v.1

Brand Style Guide 2010 v.1 Brand Style Guide 2010 v.1 Brand Elements The Logo The Expedia logo consists of two main elements: the Expedia symbol and the wordmark. These elements must only be used in the approved relationships and

More information

size and proportion Graphic Standards Manual Version 1.3 January 2014

size and proportion Graphic Standards Manual Version 1.3 January 2014 size and proportion To ensure legibility, the Cumberland logo should never be reproduced at sizes smaller than one inch wide. (See Figure K.) The Cumberland logo s proportions should never be altered.

More information

BRAND GUIDELINES NOVEMBER 2015

BRAND GUIDELINES NOVEMBER 2015 BRAND GUIDELINES NOVEMBER 2015 2 TABLE OF CONTENTS The WatchGuard Brand 3 Logo Color Use 4 Logo Clearances 5 Logo Correct & incorrect Uses 6 Tagline ADVANCED NETWORK SECURITY 7 WatchGuardONE Logo Usage

More information

Branding Guidelines POWERHANDZ. Company: 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.

Branding Guidelines POWERHANDZ. Company: 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5. Branding Guidelines Company: Contents: Date: POWERHANDZ 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.0 Contact Details June 2014 1.0 Introduction Overview The

More information

1 Introduction JOOMLA! BRAND MANUAL. Welcome. Our New Name. What is Joomla?

1 Introduction JOOMLA! BRAND MANUAL. Welcome. Our New Name. What is Joomla? BRAND MANUAL 1 Introduction A B C Welcome Our New Name What is Joomla? To download the Joomla! logo in various formats, please visit our web site at: www.joomla.org 2 1 Introduction A Welcome Using the

More information

Basic Graphic Standards

Basic Graphic Standards Basic Graphic Standards Introduction/Contents Our Name As our emergence as a standalone company approached, one of the most anxiously anticipated announcements has been that of our new name Nexteer. Months

More information

The following guidelines will help ensure that our identity is used properly and effectively.

The following guidelines will help ensure that our identity is used properly and effectively. Logo Style Guide All uses of the Colleges and Institutes Canada logo must comply with the Identity Style Guide and be approved by Communications and Information Services. Please send a PDF or JPG to the

More information

Brand and Identity Guidelines

Brand and Identity Guidelines Brand and Identity Guidelines Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Sebastian Ferrero Foundation s logo and design

More information

Graphics Guidelines UPDATED

Graphics Guidelines UPDATED Graphics Guidelines UPDATED 01.10.2015 Index THE GRAPHICS GUIDELINES The logo story The official Finnair logo Prohibited use of the logo The official F emblem The official F emblem versions Prohibited

More information

Visual Style Guide April 2015

Visual Style Guide April 2015 Visual Style Guide April 2015 Contents Introduction to the Logo 3 Safe Area and Size 4 Logo and Tagline Usage 5 Incorrect Usage 6 Color Palette 7 Backgrounds and Additional Design Elements 8 Typography

More information

Graphic Standards Manual

Graphic Standards Manual Graphic Standards Manual TABLE OF CONTENTS BASICS Brand Structure 1 Brand Extensions 2 Brand Versions 3 CINJ Signature 4 Academic Signature 5 Business Logo 6 Corporate Color 7 Corporate Typography 8 Descriptor

More information

GBQ Brand Identity Guidelines

GBQ Brand Identity Guidelines GBQ Brand Identity Guidelines 1 Table of Contents 2 1 Welcome to the New GBQ 2 The GBQ Logo 4 Sub-Brand Architecture 6 GBQ Logo and Sub-Brand Structure 8 GBQ Logo and Sub-Brand Clear Space 11 Minimum Sizes

More information

Get to know us. Canada Council for the Arts Brand Guidelines

Get to know us. Canada Council for the Arts Brand Guidelines Get to know us. Canada Council for the Arts Brand Guidelines Canada Council Brand Guidelines This document describes our visual identity guidelines. Following the guidelines is essential in maintaining

More information

Point Park University Logo

Point Park University Logo UNIVERSITY LOGO 5 BRAND ONE Point Park University Logo The new Point Park University logo was created in 2009 to give the brand a more focused, modern identity. The logo is comprised of two parts, which

More information

Guide of Visual & Graphic Standards

Guide of Visual & Graphic Standards Guide of Visual & Graphic Standards Table of Contents GRAPHIC ELEMENTS & COMPONENTS The Logo Mark and Logotype Configuration 4 Use with Type and without Type Special Application for Use with Established

More information

University of Hartford

University of Hartford University of Hartford brand identity GUIDE Version 1.0 Brand identity GUIDE 2 Contents Introduction 3 University Wordmark 4 Color Variations 6 Usage 7 Stacked Alternative 9 Individual Colleges and Schools

More information

The Charity Saving Lives at Sea STYLE GUIDE AND TEMPLATE CATALOGUE

The Charity Saving Lives at Sea STYLE GUIDE AND TEMPLATE CATALOGUE STYLE GUIDE AND TEMPLATE CATALOGUE CONTENTS OUR BRAND 5 TEMPLATES 15 PUBLICATION CATALOGUE 21 4 Our brand is a valuable asset - it says who we are and what we do. We unite as an organisation to save lives

More information

Brand Identity Guidelines Manual

Brand Identity Guidelines Manual Brand Identity Guidelines Manual Introduction The King Pharmaceuticals Brand Identity Guidelines Manual is the basic guide for establishing and maintaining a consistent image for King Pharmaceuticals.

More information

Logo Standards Guideline

Logo Standards Guideline Logo Standards Guideline TABLE OF CONTENTS Nurturing The Brand 1 Logo Guidelines 2 Correct Usage 2 Color Guidelines 6 How to Use the Provided Logo Files 9 Glossary 10 NURTURING THE BRAND THE FOLLOWING

More information

PRIME Alliance Corporate Design Manual Basic Elements: Logo

PRIME Alliance Corporate Design Manual Basic Elements: Logo PRIME Alliance Corporate Design Manual Basic Elements: Logo The colours and design of the logo are fixed and may not be altered under any circumstances. When reproducing the PRIME Alliance logo, only the

More information

The City College of New York. St yle Guide

The City College of New York. St yle Guide The City College of New York St yle Guide The City College of New York Style Guide This guide outlines standards for the new graphic identity of The City College of New York. All materials must follow

More information

Identity Guide. HHMI Identity Guidelines 09.23.2014 V 1.2 1

Identity Guide. HHMI Identity Guidelines 09.23.2014 V 1.2 1 Identity Guide HHMI Identity Guidelines 09.23.2014 V 1.2 1 Contents Introduction pg. 3 Logo pg. 4 Clear Space pg. 5 Scale pg. 6 Design Don ts pg. 7 External Co-Branding pg. 8 Contact pg. 9 HHMI Identity

More information

A GUIDE TO BRANDING & PARTNERSHIP IDENTITY: IDENTITY STANDARDS MANUAL

A GUIDE TO BRANDING & PARTNERSHIP IDENTITY: IDENTITY STANDARDS MANUAL A GUIDE TO BRANDING & PARTNERSHIP IDENTITY: IDENTITY STANDARDS MANUAL Greater Burlington Partnership 610 N. 4th St., Ste. 200, Burlington, IA 52601 www.greaterburlington.com Greater Burlington Partnership

More information

Dealer Stationery INTERNATIONAL GUIDELINES. For countries outside the European Block Exemption Regulation (BER) region

Dealer Stationery INTERNATIONAL GUIDELINES. For countries outside the European Block Exemption Regulation (BER) region INTERNATIONAL GUIDELINES Dealer Stationery For countries outside the European Block Exemption Regulation (BER) region Key Visual Elements and Brand Use Guidelines Table of contents 3 Introduction 4 Brand

More information

GRAPHICAL GUIDELINES. February 2016. www.eumayors.eu

GRAPHICAL GUIDELINES. February 2016. www.eumayors.eu GRAPHICAL GUIDELINES February 2016 Logo The logo exists in two positions, vertical or horizontal, in order to fit well every format. Each position is available in 24 different European languages. Colour

More information

Guide. Graphic Standards. Guide

Guide. Graphic Standards. Guide 1. Logo The Canam Group logo is composed of a symbol made from a red sphere surrounded by black dots, the company s name (signature) and its positioning statement, Better Building Solutions, all of which

More information

BRAND LOGO USAGE GUIDELINES SEPTEMBER 2002

BRAND LOGO USAGE GUIDELINES SEPTEMBER 2002 SEPTEMBER 2002 BRAND LOGO USAGE GUIDELINES This document is subject to periodic revision. Please check with the NKU marketing department to make sure you have the most recent copy. BRAND LOGO INTRODUCTION

More information

Standards Guide. A consistent, distinctive, professional brand identity conveys an organization s stability, credibility and strength.

Standards Guide. A consistent, distinctive, professional brand identity conveys an organization s stability, credibility and strength. Standards Guide A consistent, distinctive, professional brand identity conveys an organization s stability, credibility and strength. Table of Contents graphic elements Logo 1 Color 2 Color Backgrounds

More information

Hawkeye Community College

Hawkeye Community College Hawkeye Community College Brand and Visual Identity Policy 1.0 Core Brand and Visual Identity The Hawkeye Community College logo is the primary element of the college s visual identity. It is important

More information

ELEMENTS OF THE BRAND IDENTITY. Name The formal nomenclature used to identify the organization.

ELEMENTS OF THE BRAND IDENTITY. Name The formal nomenclature used to identify the organization. Brand Identity CONTENTS Overview...2 Elements of the brand identity...3 Name...4 Logotype...5 Symbol...6 Color palette...7 Secondary typography...8 Logo Lockups...10 1 OVERVIEW This document outlines the

More information

BRAND IDENTITY GUIDELINES

BRAND IDENTITY GUIDELINES BRAND IDENTITY GUIDELINES INDEX 2 TYPOGRAPHY & COLOR INSTITUTIONAL MARKS 4 PRIMARY MARK 5 CONDENSED MARK 6 EXTENDED MARK 2 SECONDARY MARK ATHLETIC MARKS 9 PRIMARY ATHLETIC MARK 1 10 PRIMARY ATHLETIC MARK

More information

Guidelines for using The Heritage Council logo March 2008

Guidelines for using The Heritage Council logo March 2008 Guidelines for using The Heritage Council logo March 2008 These guidelines introduce our new identity and are designed to help you implement our identity consistently. These guidelines introduce The Heritage

More information

The College at Brockport: Brand Standards Guide 1

The College at Brockport: Brand Standards Guide 1 The College at Brockport: Brand Standards Guide 1 The purpose of this guide is to establish and explain the guidelines and standards for usage of the College logo, colors and typefaces; and to present

More information

SMU Student Affairs Style Guide

SMU Student Affairs Style Guide SMU Student Affairs Style Guide 1 Strengthening Our Visual Communications 1 SMU Student Affairs is dedicated to creating a cohesive learning environment for SMU students. To do this, we must ensure that

More information

Official Brand Identity. Graphic Standards Usage and Style Guide

Official Brand Identity. Graphic Standards Usage and Style Guide Official Brand Identity Graphic Standards Usage and Style Guide Meeting a Higher Standard As Utica College has grown as an institution, so too has its need to present a consistent image of itself as an

More information

AUSTIN PEAY STATE UNIVERSITY

AUSTIN PEAY STATE UNIVERSITY AUSTIN PEAY STATE UNIVERSITY OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE TABLE OF CONTENTS WORDMARK VERTICAL Full Color 2 One Color 3 WORDMARK HORIZONTAL Full Color 4 One Color 5 STAND ALONE

More information

Interactive Brand Guidelines Brand Standards 2012

Interactive Brand Guidelines Brand Standards 2012 Brand Guidelines for 2012 Production Specifications Web Page Samples Interactive Brand Guidelines Brand Standards 2012 One of the most valuable advantages an organization has is it s brand - an image based

More information

One identity. One CMU. Brand Identity Standards 2014.v1

One identity. One CMU. Brand Identity Standards 2014.v1 One identity One CMU Brand Identity Standards 2014.v1 Graphic Identity Guidelines CMU Wordmark Central Michigan University is represented by the CMU Wordmark and in limited cases, the CMU Action C. The

More information

CONTENTS. 2 ASHRAE Logo Guide

CONTENTS. 2 ASHRAE Logo Guide ASHRAE Logo Guide CONTENTS 3 Purpose & Trademarks 4 Our Brand Essence 5 How To Access Logo Files 6 Corporate Logo and Tagline 7 Chapter & Region Signature Guidelines 8 Student Branch Signature Guidelines

More information

STYLE GUIDE. Version 2.0b - FOR PUBLIC RELEASE

STYLE GUIDE. Version 2.0b - FOR PUBLIC RELEASE STYLE GUIDE Version 2.0b - FOR PUBLIC RELEASE Table of Contents 1.0 Introduction 1.1 Terms + Conditions... 4 1.2 Name Usage... 5 2.0 The Cyber Security Summit Brand 2.1 What Is a Brand?... 7 2.2 Brand

More information

web identity standards

web identity standards section ten 86 contents introduction...87 official vs. non-official sites...88 banner... 89-90 tagline and the web...91 tagline and the web: improper use...92 typography for the web: live text...93 typography

More information

visual identity guidelines

visual identity guidelines visual identity guidelines Georgetown University Alumni Association s visual identity looks to the past for inspiration but must remain relevant for the 21st century and be responsive to the varied needs

More information

Brand Identity Guidelines

Brand Identity Guidelines Brand Identity Guidelines Brand Identity Overview The TradeStation Brand Identity Guidelines describe the visual elements that constitute TradeStation s corporate identity. This includes our logo and other

More information

Branding Guidelines. April 2015. www.tabletennisengland.co.uk

Branding Guidelines. April 2015. www.tabletennisengland.co.uk Branding Guidelines April 2015 HOW WE CO-ORDINATE OUR MES SAGE Contents SECTION 1 Introducing the Table Tennis England brand 1.1 Welcome to our brand 1.2 Our vision, values and strategy 1.3 Tone of voice

More information

2 0 1 6 B r a n d G u i d e

2 0 1 6 B r a n d G u i d e 2016 Brand Guide TABLE OF CONTENTS Mission Statement Logo Typography Color Palette Iconography Photography Branding in Use 03 05 10 13 18 21 25 2 MISSION STATEMENT We are your trusted partner and leading

More information

www.melubabadges.com a printer s guide to logo design

www.melubabadges.com a printer s guide to logo design a printer s guide to logo design 1.Where to Start A great logo should identify your organisation, help define your culture or ethos, promote your brand and develop loyalty from your customers. There are

More information

Mobile Web Site Style Guide

Mobile Web Site Style Guide YoRk University Mobile Web Site Style Guide Table of Contents This document outlines the graphic standards for the mobile view of my.yorku.ca. It is intended to be used as a guide for all York University

More information

IDENTITY STANDARDS EXTERNAL GUIDE 10/2011

IDENTITY STANDARDS EXTERNAL GUIDE 10/2011 IDENTITY STANDARDS EXTERNAL GUIDE 10/2011 Table of Contents TABLE OF CONTENTS 1.0 1.1 The SkyWest Identity... 3 1.2 Contact... 4 2.0 Logo Usage Guidelines... 5 2.1 Overview... 6 2.2 Color Specifications...

More information

Version 2 December 2013. How to promote your BSI certification.

Version 2 December 2013. How to promote your BSI certification. Version 2 December 2013 How to promote your BSI certification. BSI Assurance Mark Promote your commitment to excellence. Tell your customers about your commitment to achieving and maintaining excellence

More information

2009 brand guidelines

2009 brand guidelines 2009 brand guidelines The purpose of brand guidelines is to assist in developing a brand that is familiar but leaves a lasting impression. This document should be used when integrating Locum Tenens into

More information

DRS Corporate Identity

DRS Corporate Identity DRS Corporate Identity Guidelines for use Corporate Identity Guidelines Issue One December 2012 3 Our Brand 4 The Masterbrand Logo 8 Use of the Flying Compass 10 Corporate Strapline 11 Correct Usage of

More information

REVISED JUNE 2011. PLEASE DISCARD ANY PREVIOUS VERSIONS OF THIS GUIDE. Graphic Style Guide

REVISED JUNE 2011. PLEASE DISCARD ANY PREVIOUS VERSIONS OF THIS GUIDE. Graphic Style Guide REVISED JUNE 2011. PLEASE DISCARD ANY PREVIOUS VERSIONS OF THIS GUIDE. Graphic Style Guide 1 Introduction 2 Logo Fonts 4 Logo Color 6 Logo Size & Clear Space 8 Logo Composition 10 Logo Application 16 Corporate

More information

QUICK REFERENCE GUIDE

QUICK REFERENCE GUIDE QUICK REFERENCE GUIDE Keller Williams Quick Refer 1.0 Purpose of This Quick Reference Guide These guidelines are part of a toolkit that aides Keller Williams Franchises, Approved Vendors and Agency Partners

More information

GRAPHIC IDENTITY STANDARDS

GRAPHIC IDENTITY STANDARDS GRAPHIC IDENTITY STANDARDS 2013 CONTENTS Introduction page 2 Branding page 2 Corporate Logo page 3 Color Usage page 4 Background Colors page 5 Compatible Typefaces page 5 Corporate Trademarks page 5 Additional

More information

BRAND IDENTITY STYLE GUIDE

BRAND IDENTITY STYLE GUIDE BRAND IDENTITY STYLE GUIDE Retiring the Old Clark University Logo The old Clark University logo wordmark shield and Retiring ALL ITERATIONS CLARK UNIVERSITY Strassler Center for Holocaust and Genocide

More information

5+5 Defence Initiative Logo

5+5 Defence Initiative Logo Graphic Standards Manual 5+5 Defence Initiative Logo This manual sets out the rules of the Visual Identity of the 5 +5 Defence Initiative. These rules should be respected and implemented correctly. Only

More information

BRAND GUIDELINES FOR CUSTOMERS: VERSION 02 IMPROVING BUSINESS PERFORMANCE

BRAND GUIDELINES FOR CUSTOMERS: VERSION 02 IMPROVING BUSINESS PERFORMANCE BRAND GUIDELINES FOR CUSTOMERS: VERSION 02 IMPROVING BUSINESS PERFORMANCE CONTENTS 01 02 INTRODUCTION CUSTOMER USE OF THE BRAND MARK BASIC ELEMENTS BRAND MARK USING THE BRAND MARK SMALL SIZE VERSION OF

More information

version 1.0 mini brand identity guidelines

version 1.0 mini brand identity guidelines version 1.0 mini brand identity guidelines Contents A brand is an exclusive and desirable idea embed in products, places, services, people and experiences. Proper application of the Floowie brand is essential

More information

UK Stroke Forum 2015 TOOLKIT

UK Stroke Forum 2015 TOOLKIT UK Stroke Forum 2015 TOOLKIT 10th UK Stroke Forum ACC Liverpool 1-3 December 2015 UK Stroke Forum Toolkit UK Stroke Forum 2015 Promotional Toolkit Here are some tips and ideas of how you can ensure your

More information

There are a number of ways to use the Trapeze Networks logo. Here are the guidelines to use that will help strengthen our logo awareness:

There are a number of ways to use the Trapeze Networks logo. Here are the guidelines to use that will help strengthen our logo awareness: WHAT WE LOOK LIKE Identity Our logo. The Trapeze Networks logo consists of five elements: wording, color, background color, clear space and placement. All of these pieces must be addressed when using the

More information

Graphic Standards Manual

Graphic Standards Manual Graphic Standards Manual 1 About This Manual This graphic standards manual was developed to provide general guidelines regarding Golden West College s visual identity. It introduces a new college logo,

More information

K ING S COLLEGE W I L K E S - B A R R E, P E N N S Y L V A N I A

K ING S COLLEGE W I L K E S - B A R R E, P E N N S Y L V A N I A K ING S COLLEGE W I L K E S - B A R R E, P E N N S Y L V A N I A Graphic Standard Guidelines 2011-2012 King s PMS colors King s College Red Process Formula C- 0 M-100 Y- 79 K -20 King s College Gold Our

More information

BPAY. Brand Identity Guidelines. bpay.com.au

BPAY. Brand Identity Guidelines. bpay.com.au BPAY Brand Identity Guidelines bpay.com.au This document is a guide to: The BPAY brand The BPAY logo 04 Logo colour Logo in reverse Stand alone logo in body copy The BPAY wordmark 05 Uppercase The BPAY

More information