More oppose Rogers/NHL deal than approve

Transcription

1 FOR IMMEDIATE RELEASE More oppose Rogers/NHL deal tha approve Two thirds do't wat CBC to lose hockey ight, DECEMBER 17 th, 2013 I a radom samplig of public opiio take by the Forum Poll amog 1634 Caadias 18 years of age ad older, more tha 4 i 10 disapprove of the deal whereby Rogers Commuicatios bought the broadcast rights to all NHL games for 12 years (43%), while just 3 i 10 approve (30%). Oe seveth do't have a opiio (15%) ad oe teth do't watch or (11%). Support for the deal is most commo to the mid aged (45 to 54 35%), the wealthy ($80K to $100K 37%) ad Coservative supporters (38%). Two thirds disapprove of CBC losig NHL Two thirds of Caadias who watch or disapprove of the Rogers/NHL deal if it meas the CBC will o loger broadcast NHL hockey games i four years (66%), while fewer tha oe quarter approve (22%). Approval is commo to the oldest (27%), the least wealthy (27%), i Quebec (30%), Alberta (26%) ad amog Coservatives (34%). Disapproval is strogest amog the youger (35 to 44 71%), the wealthiest ($100K to $250K 72%), i Atlatic Caada ad the prairies (73%) ad BC (81%) ad amog Liberals (76%). Hockey o CBC is as close to established religio as Caada gets, ad cotemplatig a future with o CBC Saturday ight games is obviously troublig to the majority. There is oppositio to the Rogers deal overall, but othig like the oppositio to CBC's exclusio from broadcast hockey," said Forum Research Presidet, Dr. Lore Bozioff. Lore Bozioff, Ph.D. is the presidet ad fouder of Forum Research. He ca be reached at lbozioff@ or at (416) MEDIA INQUIRIES: lbozioff@ HIGHLIGHTS: More tha 4 i 10 disapprove of the deal whereby Rogers Commuicatios bought the broadcast rights to all NHL games for 12 years (43%), while just 3 i 10 approve (30%). Two thirds of Caadias who watch or disapprove of the Rogers/NHL deal if it meas the CBC will o loger broadcast NHL hockey games i four years (66%). Hockey o CBC is as close to established religio as Caada gets, ad cotemplatig a future with o CBC Saturday ight games is obviously troublig to the majority. There is oppositio to the Rogers deal overall, but othig like the oppositio to CBC's exclusio from broadcast hockey," said Forum Research Presidet, Dr. Lore Bozioff. 1

2 Methodology The Forum Poll was coducted by Forum Research with the results based o a iteractive voice respose telephoe survey of 1634 radomly selected Caadias 18 years of age ad older. The poll was coducted o December 13 ad 14 th, Results based o the total sample are cosidered accurate +/ 2%, 19 times out of 20. Subsample results will be less accurate. Margis of error for subsample (such as age, geder) results are available at Where appropriate, the data has bee statistically weighted by age, regio, ad other variables to esure that the sample reflects the actual populatio accordig to the latest Cesus data. This research is ot ecessarily predictive of future outcomes, but rather, captures opiio at oe poit i time. Forum Research coducted this poll as a public service ad to demostrate our survey research capabilities. With offices across Caada ad aroud the world, 100% Caadia owed Forum Research is oe of the coutry s leadig survey research firms. This Forum Poll ad other polls may be foud at Forum's poll archive at 2

3 Approval of Rogers/NHL Deal Rogers Commuicatios has siged a deal with the NHL to broadcast all hockey games i Caada for the ext 12 years, o Sportset, TVA ad other Rogers chaels. Hockey Night I Caada will cotiue to be licesed to CBC for four years. Do you approve or disapprove of this deal? [All Respodets] Age / Geder / Childre % Total Male Female Yes No Sample Approve Disapprove watch or Regio / Laguage % Total Atl Que ON Ma/Sask AB BC Eglish Frech Sample Approve Disapprove watch or follow hockey Household Icome % Total <$20K $20 $40 $60 $80 $100 $40K $60K $80K $100K $250K $250K+ Sample Approve Disapprove watch or

4 Curret Federal Party Preferece % Total Cos Lib NDP Gree Bloc Parties Sample Approve Disapprove watch or Highest Level of Educatio % Total Secodary school or less Some college or uiversity Completed college or uiversity Post graduate studies Sample Approve Disapprove watch or Religio % Tota l Christi a Protesta t Evagelica l Cath olic o Noe Sample Approve Disapprov e watch or follow hockey Ethicity % Total Caadia British, Scots, No First Irish or Welsh Europea Europea Natios Sample Approve Disapprove watch or

5 Approval of CBC/NHL Exclusio After four years, CBC will o loger broadcast ay NHL hockey games. Do you approve or disapprove of this deal? [Those who watch or ] Age / Geder / Childre % Total Male Female Yes No Sample Approve Disapprove Regio / Laguage % Total Atl Que ON Ma/Sask AB BC Eglish Frech Sample Approve Disapprove Household Icome % Total <$20K $20 $40 $60 $80 $100 $40K $60K $80K $100K $250K $250K+ Sample Approve Disapprove Curret Federal Party Preferece % Total Cos Lib NDP Gree Bloc Parties Sample Approve Disapprove

6 Highest Level of Educatio % Total Secodary Some college or Completed college Post graduate school or less uiversity or uiversity studies Sample Approve Disapprove Religio % Tota l Christi a Protesta t Evagelica l Catholi c o Sample Approve Disapprov e Ethicity % Total Caadia British, Scots, No First Irish or Welsh Europea Europea Natios Sample Approve Disapprove No e For more iformatio: Lore Bozioff, Ph.D. Presidet Forum Research Ic. Tel: (416) Fax: (416) E mail: lbozioff@ 6