Our department offers a full spectrum of services, acting as an independent agency.

Transcription

1 MEDIA PRICE COMMUNICATION AGENCY PRESENTATION OF THE EVENT MARKETING DEPARTMENT

2 WE Welcome you to the Event Marketing Department of Media Price Communication Agency. We love interesting tasks and use a project-specific approach to resolving them. For 10 years we have held over 930 events and amassed a remarkable portfolio. Our special pride is the organisation and holding of various planned projects for the automotive industry. We are in the largest media holding and can utilise all of its resources to hold events of any scale. We manage: The Creative and Design Studio; The BTL Department (promotional and personnel selection); Media Planning Department; Our department offers a full spectrum of services, acting as an independent agency. If you use us you will be confident that your event will happen on the highest level!

3 OUR SERVICES CLUB EVENTS CORPORATE EVENTS TEST DRIVES PRESENTATIONS FESTIVALS OFFICIAL RECEPTIONS QUESTS PRESENTATIONS- OPENINGS OPEN HOUSES CAMPAIGNS ADVERTISING EXHIBITIONS SOCIAL ACTIONS

4 FIVE FAVOURITE EVENTS

5 1 CLUB EVENT "NIGHT OF THE CLUB-EATERS" & ART FESTIVAL "STRAWBERRY JAM"

6 CLUB EVENT "NIGHT OF THE CLUB-EATERS" & ART FESTIVAL "STRAWBERRY JAM" Client: Volkswagen Group Rus LLC, Škoda subdivision Task: Promote the Škoda Fabia car to the age youth audience. WHAT WE DID: In one grandiose art drive event we organised two events: "Night of the Club-Eaters" and the Art Festival "Strawberry Jam". Brand-name cars and travelling groups of roller skaters in strawberry costumes went throughout the city inviting young people to participate in the strawberry movement. During the entire promotion the city residents were presented with about a half tonne of fresh strawberries.

7 CLUB EVENT "NIGHT OF THE CLUB-EATERS" Two tonnes of strawberries, the latest technologies in light, the best sound, and a stylish presentation of the Škoda Fabia made this an unforgettable night in the city's life. Everybody's attention was focused on the Škoda holographic display. A world-famous DJ as well as residents of the St. Petersburg clubs played at the evening party. "NIGHT OF THE CLUB-EATERS" drew over 7,000 people.

8 ART FESTIVAL "STRAWBERRY JAM" The daytime Art Festival "STRAWBERRY JAM" opened its doors to modern art connoisseurs. The guests entering the site through an original video entry were met by "living sculptures" and large jars with strawberry jam. The works of famous representatives of the St. Petersburg art scene were exhibited at the Festival.

9 SECULAR EVENT "EVENING OF ITALIAN ART" 2

10 SECULAR EVENT "EVENING OF ITALIAN ART" Client: Construction corporation "Rebirth of St. Petersburg" Task: 1. Attract potential buyers for the Truvorov Mansion in the residential complex "House by the Sea" 2. Present the housing complex "House by the Sea" The Truvorov Mansion was built at the end of the XIX century and was completely restored by "Rebirth of St. Petersburg" corporation with preservation of the atmosphere of aristocratism and the ancient cultural tie between Italy and Russia. WHAT WE DID In order to present the mansion in all of its splendour we organised an "Evening of Italian Art" in the best traditions of secular receptions.

11 SECULAR EVENT "EVENING OF ITALIAN ART" The guests could enjoy an exhibit of works by young artists inspired in images of Italy and embodied in their art. Andrey Noskov hosted the evening. The stylish designer, Tatyana Parfenova, created her exclusive collection especially for the event.

12 3 SOCIAL EVENT "ŠKODA AND THE SCHOOL OF THE HAPPY TRAFFIC LIGHT"

13 SOCIAL EVENT "ŠKODA AND THE SCHOOL OF THE HAPPY TRAFFIC LIGHT" Client: Volkswagen Group Rus LLC Task: 1. Raise the level of knowledge of traffic rules among elementary schoolchildren. 2. Maintain loyalty to the Škoda brand among the parents. WHAT WE DID: From 9 February through 9 March lessons were held on studying traffic rules in 42 schools of the Vyborg, Kalinin, Kirov, Moscow, Neva, Primorsk, Frunze and Krasnogvardeysk regions. The events for the young pedestrians were held as an easily understandable play with the participation of entertainment artists who told the children which were the pedestrians and the drivers, how to correctly cross the street and made them familiar with the most important road signs.

14 SOCIAL EVENT "ŠKODA AND THE SCHOOL OF THE HAPPY TRAFFIC LIGHT" The project was approved by the Committee on Education of the St. Petersburg government. A total of 3,200 first graders participated in the event. A press conference was held before the start of the event during which representatives of the official Škoda dealers, Petr Yaneba and Yekaterina Butko discussed issues of child safety on the road with representatives of the State Automotive Inspection and the Committee on Education, Tatyana Zybina and Roman Annenkov. A month aſter the work, we received many thank-you letters from the teachers, parents and school directors for preparing and conducting this socially significant event.

15 CORPORATE EVENT "CZECH MARATHON" 4

16 CORPORATE EVENT "CZECH MARATHON" Client: Volkswagen Group Rus LLC Task: Improve loyalty and attract potential clients to the Škoda brand. WHAT WE DID We set up a sports holiday for the 100th anniversary of Škoda. The "CZECH MARATHON" is a sports event which lasted 2 years in 5 stages.

17 CORPORATE EVENT "CZECH MARATHON" The marathon program included different types of sports aimed at car fans and devotees of active recreation: sports orientation (auto cross), biathlon, skiing competitions as well as a family all-around event. About 200 people participated directly in all stages of the event aimed at improving customer loyalty to the Škoda brand, and 15 entered the final.

18 5 TEST DRIVE CAR PRESENTATION OF THE TOYOTA LAND CRUISER 200

19 TEST DRIVE CAR PRESENTATION OF THE TOYOTA LAND CRUISER 200 Client: Inchcape Olimp Task: Car presentation of the Toyota Land Cruiser 200. (One of the main conditions was to gather about 1,000 people at the event). WHAT WE DID We set up St. Petersburg's first test drive of the off-road Toyota Land Cruiser 200. The tests were conducted at the SKA biathlon base in Toksovo settlement on a track 3.5 km long with dangerous turns and steep rises in order to fully assess the real potentialities of the Toyota Land Cruiser 200.

20 TEST DRIVE CAR PRESENTATION OF THE TOYOTA LAND CRUISER 200 About 2,000 guests attended the event thanks to the company's competently planned advertising. We concentrated especially on the children: a children's city was equipped with the fireball FORMULA 1 car especially for the young racing drivers and an attraction was built for children's electric cars. An effective fire show was the final feature of the event.

21 TO BE CONTINUED