The PGA Professional. Golf 2015

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2 The PGA Professional The PGA Professional is widely regarded as the golf industry s most influential publication. It is the ONLY monthly magazine distributed directly to more than 7,000 PGA members. These individuals perform more than 50 golf-related roles in excess of 70 countries worldwide, including coaching, retailing and golf club management. The magazine s unique distribution profile provides advertisers with an effective platform to engage with the men and women at the heart of golf the PGA Professional. Each issue, available in both print and digital format, is packed with features keeping members updated on industry and trade news and product launches. This is combined with regular tournament news, including a spotlight on the winners of national and regional events on The PGA s schedule, together with news and features celebrating the diverse work of PGA pros worldwide. The classified section includes a comprehensive list of employment opportunities in the golf market place. The 2015 special feature list includes: Education and career development - celebrating the success of more than 300 PGA Professionals who will graduate this year. Golf travel destinations, both at home and abroad. A focus on club fitting - how a custom-fit with a PGA pro helps golfers tee up the perfect game. Make sure that your business is promoted in The PGA Professional. Golf 2015 This 84-page full colour publication available in both print and digital format and published on April 2, 2015, is packed with unique and diverse articles that will appeal to anyone who enjoys the game whether as a coach, player or spectator. With a print run of 25,000 plus it has a unique ABC distribution profile with individual copies mailed to more than 7000 PGA Professionals worldwide. Copies are also distributed via WH Smith high street and travel outlets, airport business lounges, Eurotunnel and cruise ship departure lounges and on board selected cruise liners including Cunard s Queen Mary 2 and P&O s Aurora. It is also available in hotels/golf clubs throughout the UK. Don t miss out on your opportunity to promote your business in this unique publication. In doing so you will also help The PGA to raise awareness of the skills and abilities of its members as professionals in the business of golf. Here s a taste of what s inside this year s issue: With two majors, what's next for Rory McIlroy through the looking glass of PGA pros. The 2014 Ryder Cup and the legacy at Gleneagles Returning to the Home of Golf, we revisit past Opens at St Andrews including winners Sevé, Faldo, Daly, Tiger and Nicklaus. We look at The Open stage through the eyes of celebrated artist Harold Riley whose past subjects include George Best, Arnold Palmer, President Obama and Nelson Mandela. Paul Lawrie on his career - how he came through the PGA training programme and reached the pinnacle. Jolly hockey sticks - a former England International hockey player swaps sticks for irons and a career as a PGA Professional. What goes into a top pro? Insight into daily coaching lives and their unique challenges. Golf is for everyone - we profile six golfers with different disabilities and interview Jason Palmer who has made it on the Tour despite chipping with only one hand. 21 st century golf - a look at golf fashion through the ages and the contents of a 2015 Tour pro s bag with that of a leading player from the turn of the century. Golf travel - want to explore overseas? A spotlight on golfing destinations across the world.

3 Schedules The PGA Professional Issue Advert copy Inserts to printer Mail out January January 12 January 19 January 22 February February 5 February 13 February 18 March March 4 March 13 March 18 April April 1 April 10 April 15 May April 29 May 8 May 13 June May 27 June 5 June 10 July Jun 24 July 3 July 8 August July 22 July 31 August 5 September August 19 August 28 September 2 October September 23 October 2 October 7 November October 21 October 30 November 4 December November 18 November 27 December 2 Golf 2015 Advert copy Inserts to printer On sale March 2 March 9 April 2

4 Dimensions Page options Area Type area h x w in mm Double page spread Dominates entire space, allowing for maximum exposure Trim h x w in mm Bleed h x w in mm 276 x x x 426 Full page Ultimate single-page message 276 x x x 216 Half page Allows for content to appear alongside, looks good on consecutive pages 136 x x x x x x 108 Third Stand out with something different to everyone else 276 x x x x x x 216 Quarter page Benefits from more content appearing alongside and saves some budget 120 x 90 n/a n/a Eighth page (classified only) 60 x 90 n/a n/a Promo strip Extremely effective teaser to a larger advert or stand-alone when space isn t critical 10 x x x 216 Belly band Hard to ignore, as readers have to remove before reading 99 x 500 n/a 50 overlap Insert Targeted audience at a fraction of the cost of a direct mail Loose Stitched Polywrap (four-colour, custom print) Get your message noticed before anyone else n/a Min. 148 x 210 Max. 285 x 200 Details on application Stitched only: 5 head, foot and foreedge

5 Advertising Rates THE PGA PROFESSIONAL DISPLAY Page options Number of insertions (ex VAT) Double-page spread Outside back Inside front Inside back Full page Full page with Ooh Arr Half page Half page with Ooh Arr Third page Quarter page Promo strip 100 p/s Belly band Insert (loose) Insert (stitched) Printed polywrap *Current standard adverting space offered, please contact us to discuss more creative options such as gatefolds etc. on CLASSIFIED Full page 600 Half page 350 Quarter page 220 Eighth page 120 GOLF 2015 DISPLAY Page options Yearbook only* Combined with an issue of The PGA Professional Outside back 2500 Inside front 2350 Inside back 2250 Double page spread Full page Full page with Ooh Arr Half page Half page with Ooh Arr Insert *Spilt copy option also available, please contact us to discuss on

6 Mechanical Specifications Format Artwork must be supplied as a CMYK, press-optimised PDF. We also accept documents in Quark or Photoshop. Any PDFs with RGB embedded images are not acceptable as these can cause reproduction problems and output colour cannot be guaranteed, for which The PGA cannot be held responsible. All fonts must be embedded. Artwork originated in Microsoft Word, PowerPoint or Publisher or similar programs cannot be accepted. Quality Please ensure you include the relevant hi-res images and logos together with fonts, along with a colour proof of your advert. All digital photographs must be supplied at 300dpi resolution, at the same size or larger than the final output size. Pictures placed in documents must be in CMYK format, saved as TIFF or Photoshop EPS format. Images taken from the web are of an inferior quality and should be avoided. Any fonts supplied will only be used for output purposes. Transmission Files under 10MB can be accepted via . Anything over that limit can be sent via WeTransfer as this accepts files sizes up to 2GB and is free to use. Naming All artwork must be given a file name indicating the magazine, client and issue date. Classified As above, but copy in Word documents can be accepted by . Inserts Inserts are to be sent direct to the printers at the following address with the magazine, issue and client name clearly stated: PCP Ltd, Haldane, Halesford 1, Telford, Shropshire TF7 4QQ. Contacts Head of Media, Marketing & Communications Dianne Weston dianne.weston@pga.org.uk Editorial, production and display advertising Adrian Milledge adrian.milledge@pga.org.uk Recruitment advertising Kelly Lewis kelly.lewis@pga.org.uk

7 National Headquarters. Centenary House. The Belfry. Sutton Coldfield. West Midlands B76 9PT t: +44 (0) f: +44 (0) w: Advertisement Booking Form Please complete the details below: Name:. Address:. Contact:. . Indicate the type of advert, size and month(s) required below after reviewing the details within the current media pack and return to Media, Marketing & Communications at the address above or on at: DISPLAY ADVERTISEMENTS Page options Combined with Golf 2015 (tick) Double-page spread Outside back Inside front Inside back Full page (inc Ooh Arr*) Half page (inc Ooh Arr*) Third page Quarter page Promo strip Belly band Insert (loose/stitched*) *Delete as applicable CLASSIFIED ADVERTISEMENTS Size Full page Half page Quarter page Eighth page Month The PGA reserves the right to alter or omit any part (or whole) of an advertisement which is deemed unsuitable for publication. PGA is a registered trademark of The Professional Golfers Association Limited Patron Her Majesty The Queen Chief Executive Sandy Jones The Professional Golfers Association Limited Company limited by guarantee Registered in England No

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