January - March Quarter Update Please direct your queries to:
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1 January - March Quarter Update 2014 Please direct your queries to: international.tourismnt@nt.gov.au
2 ALWAYS ON DIGITAL ACTIVITY 25 NOVEMBER JUNE 2014 Preliminary results for the Nov Dec 2013 period, compared to the same period on previous year: Opodo, #1 French OTA: +190% ticket sales to Darwin, from 21 to 61. Go Voyages, #2 French OTA: +78% ticket sales to Darwin, from 50 to 89. Australie a la Carte, #2 French specialist wholesaler: +25% ticket sales to the NT, from 56 to % NT roomnight Sales, from 589 to % NT Rental car Sales Sales, from 102 to 117.
3 CO-OP DIGITAL CAMPAIGN TOURISM AUSTRALIA MALAYSIA AIRLINES - DARWIN PROMOTION Launched 05 February weeks. The campaign reached 159 % of the initial goal (30,000 Uvs)
4 CO-OP DIGITAL / PRINT HONEYMOON TRAVEL PROMOTION 15 JANUARY 15 JUNE 2014 Partners: Australie à la Carte, Tourism Australia, Tourism Northern Territory, South Australian Tourism Commission, Tourism Queensland, Tourism Victoria. Dedicated Australie à la Carte microsite featuring package-offer with focus on Honeymoon products Print advertising in Bridal Magazine (Mariée Magazine) E-newsletter sent to subscribers to be married in 2014
5 EXPLORER S WAY DIGITAL AND CINEMA CAMPAIGN Launched 9 December Running until 07 April > Digital interactive microsite showcasing main tourism spots. Partners Call to Action : Australie Tours # 1 Specialist Wholesaler Australie a la Carte # 2 Specialist Wholesaler Australie Autrement # 1 Youth Specialist
6 EXPLORERS WAY FACEBOOK PROMOTION 27 MARCH 24 APRIL 2014 Facebook competition running simultaneously on both Tourism NT and SATC French pages. Dotation for prize winners sponsored by : Malaysia Airlines, offering 2 r/t tickets PAR/ADL - DRW/PAR Britz, offering a 13 days Campervan rental Australie a la Carte, offering hotel nights and insurances
7 FROM 01 JANUARY TO 31 MARCH 2014 Page had 7,410 fans on March 31st TOP 3 POSTS 366 likes 21 shares 84 comments 5,502 people saw this post 387 likes 71 shares 8 comments 4,810 people saw this post 8,782 reactions from fans to our publications (7399 likes, 206 comments, 1177 shares) 3,57 % average engagement rate (TOP 5 Travel in France) 3,348 people reached by every post 27 % of fans reached by every post (Facebook average 6 %) 261,988 impressions on our publications between January and March likes 61 shares 8 comments 4,796 people saw this post Example of programs Wildlife Adventure Urban lifestyle Sport Aboriginal Heritage
8 FANS / FOLLOWERS Q2 FANS / FOLLOWERS Q3 NUMBER OF POSTS REACH 7,396 8, , , Likes : 371 Shares: 85 Comments: 22 Retweets: 4
9 MEETINGS AND SALES CALLS 14 Jan Meeting with Meltour PM for Explorers Way campaign and product update. 17 Jan Visit to Explorers Way digital and cinema campaign partners (Australie Tours, Australie Autrement, Australie à la Carte Paris offices) for campaign and product update. 06 Feb Meeting with Comptoir des Voyages PM just launching Australia, for destination presentation and product update. 21 Feb.2014 Sales calls in Marseille visit to Aventuria, Australie à la Carte, Comptoir des Voyages and Voyageurs du Monde offices for destination training and product update. 25 Feb Presentation and training to Cercle des Vacances new PM, Paris. 05 and 06 Mar.2014 Meetings and sales calls w/ Sealink rep to present the Tiwi product to several PMs including Maison de l'océanie, Route des voyages and Voyageurs du Monde.
10 TRADE AND CONSUMER SHOWS 20 to 24 Mar.2014 Attendance at the Salon Mondial du Tourisme (World Tourism Fair) consumer show in Paris on Australie Autrement booth for promoting the Explorers Way. Good attendance and strong interest for the Outback Agent trainings / Educational 04 Feb Asia-Voyages Explorers Way presentation in Mulhouse 40 agents reached. 11 Feb Asia-Voyages Australia workshop in Paris 120 agents reached. Ongoing set up of a second French Aussie Specialist agent famil, due to travel to the Northern Territory IN may 2014, visiting both the Top End and the Centre. Partners include Tourism Australia, Tourism Victoria and Malaysia Airlines.
11 NEWSLETTERS A quarterly Northern Territory update is sent to a database of around 1,000 French travel agents. Please feel welcome to use this channel to update the trade on your product. Please send content (max. 150 words) and 1 high-res image to Pierre at: france.tourism@nt.gov.au Room for product update is available in the Monthly Aussie Specialist newsletter distributed to around 600 French registered Aussie Specialist agents. Please send content (max. 50 words) and 1 high-res image to Pierre at: france.tourism@nt.gov.au Tourism Australia also offers dedicated product-update opportunities, reaching all European markets. Please inquire at Famils. Tourism NT France cooperates with Tourism Australia in organising famils for both trade and media. Please express your interest in hosting agents and journalists by contacting Pierre at: france.tourism@nt.gov.au.
January March Quarter Update 2014. Please direct your queries to: international.tourismnt@nt.gov.au
January March Quarter Update 2014 Please direct your queries to: international.tourismnt@nt.gov.au TRAVEL LEADERS SEPTEMBER DECEMBER 2013 (RESULTS PROVIDED MARCH 2014) Target 20% growth YOY 60% increase
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April June Quarter Update 2014. Please direct your queries to: international.tourismnt@nt.gov.au
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