konferanse om delingsøkonomi 2 @harmenvs

Transcription

1 konferanse om delingsøkonomi 2 @harmenvs

2 samen spelen, samen delen (spille sammen, del sammen)

3 home exchange

4 carsharing

5 carsharing

6 carsharing

7 snappcar

8 snappcar > scandinavia

9 food sharing

10 food sharing

11 stuff sharing

12 peerby 200,000 members worldwide growth: +500% in users in a year expanding to cities worldwide estimated value: tens of millions

13 boat sharing

14 energy sharing

15 pet sharing

16 startups

17 corporates + local + (inter)national governments

18 collaborative economy ecosystem

19 transaction types Traditional economy BUSINESS TO CONSUMER BUSINESS TO PEER Collaborative economy PEER TO BUSINESS TO PEER PEER TO PEER

20 sharenl: knowledge and networking platform academy research strategy projects events media : presentations workshops webinars : research ecosystem monitor : consulting (creative) strategy forecasting : sharing cities green deal online library : meetups round tables sharing week summit : articles blogs press business book (March)

21 sharenl: vision & mission Vision We believe in a world where everyone has access to all products and services, necessary for a connected, prosperous, sustainable and happy life. Mission To develop the collaborative (sharing) economy.

22 amsterdam sharing city amsterdam sharing city

23 84% of amsterdam citizens is willing to share 3 x S = Social + Sustainable + Saving money

24 timeline enormous willingness to share: 84% of Amsterdam citizens founders: Pieter van de Glind & Harmen van Sprang (sharenl) act local, start nearby (both living and working in Amsterdam) Seoul already a Sharing City; why not a European Sharing City? position paper (in collaboration with Amsterdam Economic Board) network of ambassadors throughout the city City of Amsterdam on board (first Sustainability; then CTO Office) launch February 2015 / pitches + press worldwide playground: starting up and supporting pilot projects 2016: national Sharing City Platform + global Sharing City Council

25 purpose The purpose of Amsterdam Sharing City is to utilize as a city the opportunities the sharing economy offers in the areas of sustainability, social cohesion and economy. And secondly to formulate answers to the challenges this rapidly growing phenomenon entails.

26 why amsterdam? digital infrastructure: more than 90% citizens online access willingness to share: 84% citizens want to participate startup ecosystem: promising startups + support (local) government innovative corporates: more and more tap in DNA: entrepreneurial spirit + creativity + collaborative + free thinkers ambition: sustainable + smart + circular + innovative + sharing compact & connected city forerunner: regulation airbnb + pilot carsharing + green deal sharenl: coordination + knowledge + network

27 launch amsterdam sharing city (feb 2015)

28 ambassadors Amsterdam Sharing City is a joint initiative in which ambassadors from all corners of the city collaborate: from startups to corporates, from community center to public library, and from knowledge institutions to the municipality: Accenture Achmea Amsterdam Airport Schiphol Amsterdam Economic Board Amsterdam Marketing Amsterdam Smart City April Rinne Awareness Initiatives Chamber of Commerce Community Center Corantijn Crowdfunding Hub Dasym Holland FinTech Kennedy van der Laan Pakhuis De Zwijger Rockstart Sandd Shareable StartupDelta Social Enterprise NL THNK Urgenda + 35 (inter)national startups

29 kajsa ollongren, vice-mayor city of amsterdam The consumer has in recent years become increasingly powerful. The sharing economy is a huge opportunity. It just fits well with Amsterdam. That s why we want to be known as a Sharing City. Startups and sharing economy are two of my main priorities.

30 amsterdam economic board World Economic Forum: Cities that can take advantage of platforms available for collaborative consumption will tap into vast new opportunities to create jobs, attract talent, promote local investment and community-building, and offer a healthier place to live (Young Global Leaders) Amsterdam Economic Board: As a city region we inspire the world being a test bed for liveable cities in the 21st century

31 play in the city with everything that already exists

32 pilot project: less cars, more play

33 airbnb regulation: 60 days a year

34 pilot projects THNK: Amsterdam Sharing City Challenge Airbnb & Library: introductory workshop for (senior) citizens Amsterdam Airport Schiphol: mobility / skills / real estate Klein Amsterdam (school) Community Center Corantijn: awareness + information in community Accenture: sharing economy at the Zuidas business district Achmea: self-reliance and social cohesion in the neighbourhood Sandd: providing logistics to sharing economy startups Cofely: developing new living areas partly based on sharing Peerby Go: pilot with renting instead of borrowing from neighbours

35 project: the sharing tower The philosophy behind the design is to facilitate transparency and openness in every aspect of the building, encouraging all tenants and visitors alike to cooperate and share as much as possible.

36 municipality of amsterdam opportunities more sustainable and more efficient use of scarce resources more affordable and easy access for consumer to products & services fosters innovation of products & services attract creative industries and knowledge economy increase social cohesion (and safety) efficiency of space and of mobility opportunities for new public-private partnerships growth of local economic investments possibility of new extra means of existence easy accessibility, for example to become an entrepreneur

37 municipality of amsterdam challenges unfair playing field exponential growth / risk of market dominance social security / labour laws when consumer/citizen and when entrepreneur? monitoring of quality, safety, disturbance and when to intervene little attention for perspective of the user development of the trend (and impact) difficult to predict

38 municipality of amsterdam tasks supervision of (online) safety quality / transparency checks & balances (i.e. tax) social security / safety net regulate if necessary; review and readjust regulation at the same time some tasks may disappear or change

39 municipality of amsterdam approach embrace the collaborative/sharing economy open mind and common sense open to entire entire ecosystem City will do pilot projects to test its role Sharing City Summit 2016

40 the netherlands research for two ministries (dec 2015)

41 the netherlands national government (dec 2015) we support the collaborative economy initiatives and want to give them as much room as possible the collaborative economy has a positive impact on the environment; collaborative economy initiatives contribute to sustainable economic growth the cabinet will make an effort to facilitate the further development of the collaborative economy when necessary, the cabinet will try to take away hurdles and inclarity to be able to optimize the opportunities

42 public-private partnership: green deal car sharing

43 european commission (jan 2016) 2/3 consumer already used collaborative economy platforms accommodation most popular market; others are growing traditional companies are moving towards platforms trend is here to stay not a threat, but a huge opportunity for our economy it is going to happen, if we want it or not

44 european commission: challenges (jan 2016) regulatory (how well is current regulatory framework suited?) ensuring open market (no grey market) consumer protection liability issues labour / tax / social security issues (mostly national, not European) most respondents want more guidance and information

45 from sharenl to shareint L several cities all over the world national government: different Dutch ministries European Commission European Economic and Social Committee (EESC) Organization for Economic Cooperation and Development (OECD) and yes, we were also briefly mentioned in The White House ;)

46 global sharing city council Brussels Paris Rome.. Milan Kopenhagen Malmo Luxemburg.... Helsinki Seoul Oslo....

47 sharing city index O O O O O O O O

48 sharing city summit sharing city summit 2016

49 soon: business book

50 let s keep in touch!

51 share the love