Making the Case for Event Cinema
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1 Making the Case for Event Cinema Arthouse Convergence 2016 Moderated by Jonathan Ross Event Cinema Association January 21, :45-10:00 am Zermatt Resort
2 Event Cinema Quick Stats Fastest growing sector at the box office > 500% in 5 yrs! Exponential growth curve as digitization of cinemas ends $277.2m in 2014 worldwide Projected to hit $1 Billion by 2019 DRAGON BALL Z: RESURRECTION $8.4M in 2 wks (1x/day), 450+ screens Theatre was the most popular genre across all markets, taking 26.1% of cross-territory revenues (W Europe/AP) Source: IHS Research, June 2015
3 Event Cinema Association Event Cinema Association, est Board of 10 professionals from exhibition/distribution across Europe & NA Promotion includes trailers, showreels, ECA Awards Mission is to promote and support the Event Cinema industry and those involved in it, create a community to encourage the business to thrive Support includes Technical Delivery Handbook, Conferences, networking events, industry reports, training, introductions, trade show presence 120 Members from 25 territories worldwide: content providers, distributors, exhibitors, producers, technical providers
4 Our Panelists Christine Costello, MD & Co-Founder More2Screen (London, UK) Ruth Lednicer, Senior Dir., Mktg & Programs Michigan Theater (Ann Arbor, MI) Mark Rupp, President SpectiCast (Philadelphia, PA) Robert Sadlon, Founder & Owner, The Moviehouse (Millerton, NY)
5 What is Event Cinema? Art gallery exhibitions Ballet Film re-release /Repertory + Q&A Museum collection and special esports exhibitions Musicals, singalongs Music Opera Theatre TV specials/premieres
6 Global Event Cinema revenues are on the up ($m) Source: IHS Technology
7 EC revenues ($m) & penetration in selected markets 2014 Source: IHS Technology
8 Theatre is dominant genre, but English market drives it Source: IHS Technology
9 New programming for 2016 from the Lincoln Center BOOKING NOW!
10 The Moviehouse Event Marketing
11 The Moviehouse 2015 Box Office Sales 17% 3-4% is global avg 83% 1st Run, Feature Film Alternative Content
12 The Moviehouse Content by % Box office 7% 4% 12% 7% 48% NT Live Met Opera Bolshoi Ballet RSC Exhibition On Screen Misc 21%
13 Michigan Theater
14 Pre Event o In-Theater Promotions o Online Promotions o Publicity/Talent Access o Links To Exhibitor Ticketing Systems o Outreach Event Day o Custom Pre-Show o Ticketing Fully Integrated Marketing Plans On-screen :20 Digital Trailer and :30 First Look Trailer 1 :90 Digital Trailer on many additional screens Lobby :30 Lobby Entertainment spot Multi-Millions of Impressions Per Event
15 Digital Marketing and Advertising Event Website Dedicated event page with ticketing Trailers, promotions, contests SpectiCast Website Event specific page Event featured on home page Partners Social Media Pages Access to fan base Digital advertising platform
16 UPCOMING SLATE
17 2015 Event Cinema Stats 1 Unique Events 154 Event Nights 470 Tickets Sold 4,300,000 Estimated Gross Box Office $53,000,000 Average Ticket Price $12.33 Average GBO/Screen $1, SpectiCast Avg GBO/Screen $ SpectiCast, Fathom, and G1200 only
18 2015 Event Cinema Stats Most Attended John Carpenter s Halloween Dr. Who 50 th Anniversary Dragon Ball Z Resurrection F Tickets Sold 37K 327K 550K Gross $350K $5M $8.3M Notes: Met Live in HD ~ 720,000 tickets sold in 2015 ~ 90,000 for Live broadcast of The Merry Widow Dragon Ball Z In August on opening night, DBZ screened in 895 theaters across US It s $2,200 per screen avg landed it in first place among Top Ten movies
19 Resources Event Cinema Association (ECA) LinkedIn Alternative Content/Event Cinema More2Screen Specticast
20 THANK YOU! Contact & Additional info: Jonathan Ross Event Cinema Association (ECA) Tel: (818) Skype: jonross3d
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