MEDIA PARTNERSHIPS. Cooperation. Tailor-made campaigns through. movies musicals concerts DVDs CDs games Exhibitions & Books

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1 MEDIA PARTNERSHIPS movies musicals concerts DVDs CDs games Exhibitions & Books Tailor-made campaigns through Cooperation

2 2 Foreword RTL PRESENTs 3 Increase your reach with rtl MEDIA PARTNERSHIPS We would like to support you to realise your communication objectives. We can offer you our entire network. Are you looking for the perfect platform to attract film fans to the cinema? Would you like to draw as many visitors as possible to your spectacular musical? Or perhaps you want to set up a contest campaign to promote your CD release. We would be happy to help you realise your communication objectives with a tailor-made campaign via: Connections and cooperation from A to Z! RTL Presents RTL Telekids Presents RTL Sneak Preview We can offer you our entire network! Our TV channels reach more than 90% of the Dutch population every three weeks. But we are also a strong online player. With RTL Presents, we act as the presenting partner to promote your event or product among our audience. With RTL Telekids Presents, you can reach our youngest viewers. And RTL Sneak Preview is the perfect partner to promote the latest films, musical, theatre production or games. RTL reaches 90% of the Dutch population A campaign for a large audience We can raise awareness of your event hrough the platform RTL Presents. We can promote anything: major concerts, the best festivals, engrossing musicals, unique theatre shows, interactive exhibitions and new releases of CDs, DVDs and games. We can customise a total concept that will make your event a must-see or your product a must-have! With RTL Presents, we will be your presenting partner that our viewers feel familiar with, allowing you to benefit from the relationship that we have built up with them. We choose the best media based on your targets: TV commercials on one or more RTL channels, promotion via RTLPresenteert.nl or a spectacular contest campaign with prizes such as a Meet & Greet with artists or exclusive tickets to events. During the campaign we will monitor the progress together and make adjustments to achieve the optimum result.

3 4 Case Case 5 groots Years of sold-out stadium shows For several years, we have been the preferred media partner for the concert series by Guus Meeuwis: Groots met een zachte G. Every new edition of the spectacle show sells out in no time. Broad reach MET EEN ZACHTE G Brainstorming Ladies of Soul and Guus Meeuwis are just a few of the many successful artists we promote among our audience. Universal Music is another example. We really appreciate working with a professional party who actually helps in thinking up ways to achieve our goals. - Darryl Lemmer, Marketing Manager Universal Music Travelling international exhibition Developers Imagine Exhibitions, Aurea Exhibitions and organiser One-Go Events were proud to present the exhibition Living Dinosaurs in Rotterdam. Major brand awareness Living Dinosaurs introduces visitors to an unparalleled collection of animals and fossils from the earliest origins of life 235 million years ago. RTL Netherlands and Groots met een zachte G perfectly complement each others brand values and image. RTL s TV channels have a very broad reach in the Netherlands. Perfect for reaching our target audience. In addition to regular concert promotion campaigns, Guus is a frequent guest on RTL programmes and the performances of the Groots met een zachte G concerts are all broadcast on RTL. - Robert Lamsma, Groots met een zachte G Marketing (on behalf of Modestus Concerts) More than 85,000 enthusiastic visitors Our partnership with RTL Netherlands was a major factor in the success of Living Dinosaurs. The use of the RTL Presents logo ensured a high level of brand awareness among the public. Living Dinosaurs was a temporary exhibition, so it was vital for us to build awareness extremely quickly. Thanks to our collaboration with RTL, we were able to welcome more than 85,000 enthusiastic visitors. - Martijn Beenen, Entertainment- & Media Consultant

4 6 Case RTL Telekids Presents 7 Disney On Ice ENTERTAINMENT for the whole family! Disney characters come to life in this spectacular show! Great success RTL Telekids Presents is a leading platform for promoting amusement to the youngest audience. Your presenting partner for KIDS CONTENT Disney On Ice combines the unbelievable talents of first-class ice-skaters and the heart-warming Disney stories with beautiful costumes, spectacular light effects in fantastic shows for the whole family. Each year, the organisation produces a new show for a global audience. For the whole family Theatre shows, games & films and more For the past two years, we have chosen RTL Presents as our partner for our shows in the Netherlands. Thanks to the enormous reach that we can generate via RTL platforms, Disney On Ice has been a great success every year. Last year, we had no fewer than 18 sold-out shows! - Karin de Haas, Local Promoter Disney On Ice Netherlands, DEHAASPROJECTEN Would you like an effective way to reach your target audience of children and their parents? RTL Telekids Presents is a leading platform for promoting kids content: from spectacular concerts, crazy theatre shows and educational exhibitions, to exciting games and films for the whole family. Depending on your targets, we will work together to find the right resources and channels within RTL Telekids and we will supervise the campaign from A to Z. Reach children and their parents Feld Entertainment, Disney

5 8 RTL SNEAK PREVIEW the right place Your production is the focal point of Sneak Preview, a five-minute programme on the RTL channel that best appeals to your target audience. We place the Sneak Preview in the best time-slot, such as following a film or programme with the same genre or the same actors. Viewers can also watch the broadcast any time on RTL XL and on RTLsneakpreview.nl. NATIONAL & INTERNATIONAL box office hits RTL SNEAK PREVIEW 9 Your production in the SPOTLIGHTS RTL Sneak Preview is the number-1 platform for new movies, musicals, theatre productions and games. Our audience is waiting for your exclusive premieres, behind-the-scenes content and interviews with creators or actors. Prominent air time for film releases Complete campaign We offer a platform to national and international productions. We can work together to complement the Sneak Preview with a complete campaign. Depending on your target audience, we can broadcast programme promos and commercials on our channels RTL 4, 5, 7 and 8. Your campaign will also receive attention in print and online TV guides. Together we will come up with fun contests, with prizes such as a Meet & Greet or tickets to premieres, and we can provide support in organising a premiere.

6 10 Case The Netherlands most popular girlfriends The popular TV series Gooische Vrouwen kept our audience glued to the screen for several seasons, and two follow-on feature films haven t sated the demand. Both were a great success in the theatre and as a Sneak Preview. Excellent ratings We have been very pleased with our media partnerships with RTL Netherlands for our films Gooische Vrouwen and The Hunger Games: Mockingjay - Part 1. In addition to a strong, multi-channel ad campaign, RTL Sneak Preview has also offered us a fantastic platform to promote new releases of our feature films. We even broadcast several Sneak Previews for Gooische Vrouwen 2, which earned excellent ratings and made the Dutch film audience excited to go see it in the theatre. - Julien van Alphen - Marketing Manager Independent Films s break all records More than 1 million Sneak Preview viewers What can MEDIA PARTNERSHIPS offer you? Promos Mentions in TV guides Sneak Preview programme on one of our channels A tailor-made campaign Spots spots promos link to our RTL brands Exposure on programme sites and support in organising events

7 Let s make it HAPPEN Are you inspired? Let s come up with ideas together. For answers to questions, creative brainstorming or a tailor-made proposal, please feel free to contact RTL Media Partnerships. Celina Silva Senior accountmanager Tel: +31 (0) Mob: +31 (0) celina.silva@rtl.nl You achieve more with RTL RTL Netherlands Postbus 15016, 1200 TV Hilversum Barend en Van Dorpweg 2, 1217 WP Hilversum adverterenbijrtl.nl