REALTOR. Kearny Mesa Service Center Rises After the Flood THE SAN DIEGO FOR MORE INFORMATION GO TO PAGE 7 WHAT S HAPPENING AT SDAR MAY 2015

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1 WHAT S HAPPENING AT SDAR MAY 2015 THE SAN DIEGO REALTOR THE TRUSTED VOICE OF SAN DIEGO REAL ESTATE Kearny Mesa Service Center Rises After the Flood FOR MORE INFORMATION GO TO PAGE 7

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3 MAY 2015 Table of Contents KEARNY MESA 4845 Ronson Court San Diego, CA P: (858) F: (858) CORONADO 120 C Avenue, Suite 140 Coronado, CA P: (858) F: (619) CARLSBAD 1850 Marron Road, Suite 104 Carlsbad, CA P: (858) F: (760) EAST COUNTY 220 West Main Street El Cajon, CA P: (858) F: (619) RANCHO BERNARDO Bernardo Center Dr. San Diego, CA P: (858) F: (858) SOLANA BEACH 981 Lomas Santa Fe, Ste. E Solana Beach, CA P: (858) F: (858) SOUTH COUNTY 300 East H Street, Suite 1001, Chula Vista, CA P: (858) F: (619) San Diego REALTOR (ISSN ; USPS ) is the official publication of the Greater San Diego Association of REALTORS, which is affiliated with the National Association of REALTORS and the California Association of REALTORS. All copy for publication should be mailed to the Editor, San Diego REALTOR, 4845 Ronson Court, San Diego, CA 92111, by the 20th of the month preceding the month of publication. All copy is subject to editorial approval. San Diego REALTOR and its publisher, the Greater San Diego Association of REALTORS, in accepting advertisement in this publication, make no independent investigation concerning the services or products advertised, and they neither endorse nor recommend the same nor do they assume any liability thereof. The opinions expressed in the articles are not necessarily the opinions of the Greater San Diego Association of REALTORS, NAR or C.A.R., and therefore they make no warranties and assume no responsibility for accuracy or completeness of the information herein. Information should not be relied upon without the consultation of your accountant or attorney, with whom you may wish to discuss the applications of the opinions to facts in individual situations. This is a copyrighted issue. Permission to reprint or quote any material from the issue may be granted upon written inquiry and provided the San Diego REALTOR is given proper credit in all reprinted articles or commentaries. The term REALTOR is a national registered trademark for members of the National Association of REALTORS. The term denotes both business competence and a pledge to observe and abide by a strict code of ethics. *Advertisements that contain offers or solicitation of agents for recruitment purposes are prohibited. ADVERTISING Call Toll-free: (800) for advertising rates and reservations. Foley Publication, Inc South Bellaire Street, Suite 601 Denver, Colorado COLUMNS 4 President s Perspective 5 The Future of Online Search Portals 6 CEO Report 7 Kearny Mesa Center Rises After Flood 8-9 Expo Showcased a Bright Future 10 Alzheimer s Disease Awareness April Statistics - Detached Homes April Statistics - Attached Homes 18 April 2015 Statistics & Graphs Technology Tools - Skyrocket Your Website 22 April New Members 24 Registration Opens for NAR Expo 25 Participate in Annual Survey and Win MLS Learn the Lingo - Walls 30 SDAR Education Schedule 32 June 2015 Calendar of Events ADVERTISERS Greenpath Funding...2 Best-Rate Repair Company Inc...9 Caliber Home Loans...11 Kinecta Federal Credit Union...13 R-Solution Termite & Construction Inc...13 imortgage...19 Veterans United Home Loans...21 Antimite Termite & Pest Control...21 Guaranteed Rate...23 Union Bank...25 Provident Bank...26 Utopia Management in 1 Refinishing...31 THE SAN DIEGO REALTOR MAY

4 PRESIDENT S PERSPECTIVE Home sales and values Spring Ahead in April CHRIS ANDERSON 2015 PRESIDENT It s always a pleasure to share good news about the local real estate market in this space, and this month we have plenty to talk about! Sales of single-family homes in San Diego were the hot ticket in April, with volume up 8 percent over March, while prices increased, as well, according to new housing statistics from the Greater San Diego Association of REALTORS (SDAR). Attached homes sold at a brisk pace, as well, with 4 percent more closings for condominiums and townhomes in April compared to the previous month. Taking the first four months of 2015 into account, sales of all previously owned homes crept up 1.5 percent over the same period last year. I m also pleased to report that prices continue to rise at a sustainable pace. The median price for single-family homes reached $520,000 in April, about 1 percent higher than the previous month, and 6 percent over the April 2014 mark. Condos and townhomes recorded a median price of $344,250 last month, up more than 4 percent over April In fact, year to date, prices are up a healthy 7 percent over last year. There were more than 6,500 homes for sale on the Multiple Listing Service (MLS) in San Diego County, which might sound like a lot, but in reality represents only about two and a half months worth of inventory. We d like to see about five to six months of inventory. Still, single-family homes lasted only 41 days on the market on average, while attached properties sold even quicker, closing with an average of 38 days. The heaviest sales volumes were seen mostly in North and East County. Rancho Bernardo (zip code 92127) saw the highest number of single-family homes sold in April at 56, followed closely by Escondido (92027) with 54, Spring Valley (91977) with 53, Oceanside (92057) with 52 and El Cajon (92021) with 51. That doesn t mean homes weren t selling in other parts of the county; it just means the most action seemed to occur in the above zip codes. A lot of factors influence sales numbers and potential sellers in other parts of the county should not be deterred! Not surprisingly, a coastal North County home was the most expensive listing sold in the county in April: A 36-yearold, 6-bedroom, 6-bath, 5,000-square-foot home in Solana Beach, built in It went for $6 million. SDAR is big on statistics. For more data compiled monthly for SDAR s FastStats, visit Chris Anderson 4 THE SAN DIEGO REALTOR MAY 2015

5 2015 Officers Chris Anderson - President Cory Shepard - President-Elect Ashley Lunn - Vice President Glenn Bennett - Treasurer Leslie Kilpatrick - Immediate Past President Linda Lee - Immediate Past President 2015 Directors Rick Alexander Kevin Burke Vicky Campbell Karla Cohn Vickie Fageol Ginni Field Gerri-Lynn Fives Steve Fraioli Michelle Hellerud Robert Kevane Mark Marquez Honorary Directors Robert Lowry Smith Mary Mitchell Angela Ordway Paulina Rassavong Vernice Ross Ken Tablang Jim Taylor Fiona Theseira Zach Todaro Brian Westre Michael Wolf Production Staff Stephanie Pac - Managing Editor David Pedersen - Communications Coordinator Mariam Grayson - Marketing Specialist Devyn Pancipanci - Marketing & Sales Coordinator Foley Publications - Design & Art Direction Neil Dulay - Multimedia Content Producer SDAR Staff EXECUTIVE Michael T. Mercurio - Chief Executive Officer Catherine Smiley Jones - Chief Operations Officer ACCOUNTING David Kvendru Chief Financial Officer EDUCATION Kimberly Heinrich Director of Education GOVERNMENT AFFAIRS Sherry Hodges - Director of Government Affairs INFORMATION TECHNOLOGY Dan Poteet - Project Manager MARKETING & COMMUNICATIONS Stephanie Pac - Vice President MEMBERSHIP & BUSINESS DEVELOPMENT Brandon Robbins - Interim Director RISK MANAGEMENT Kate Speir - Vice President of Risk Management Debating the Future of Online Search Portals The future of real estate search portals was front and center during a lively panel discussion before 700 luncheon attendees at the recent San Diego County Expo & Conference. While no definitive conclusions could be drawn about what the industry is facing in the years ahead, the fact remains that buyers and sellers and no doubt real estate professionals will continue to make use of these burgeoning search portals. Saul Klein, an SDAR past president, noted that real estate websites like Zillow/Trulia and Move/Realtor.com see 80 million unique visitors a month yet there are only 5 million real estate transactions a year. So that begs the question: What are people doing on these sites? Hopefully the brand of REALTOR means something to consumers, said Russ Cofano, senior vice president of industry relations for Move/Realtor.com. While Zillow/Trulia might be number one in the audience game, Realtor.com boasts statistics that its audience spends more time on its site. This is where they go when they re ready to buy a home, where they can find professionals to help them buy a home, Cofano said. He said that Realtor.com has launched new profiles for web, tablet, mobile phones, and allows REALTORS to claim their profiles so they can manage what people learn about them on the website and social media, with the goal of building repeat and referral business. Curt Beardsley, vice president of industry relations for Zillow/ Trulia, billed his company as a living database under the umbrella of the Zillow Group, which now includes Trulia (after the 2014 merger), StreetEasy (a New York-focused site), and HotPads (a rental search engine). He said that while the Zillow brand is maybe best known, it represents only a small fraction of the online business associated with a $170 billion marketplace. Beardsley added that the Zillow Group is not interested in acting as a brokerage or a multiple listing service, but is trying to build a consumer audience particularly through advertising. The company has also added special-interest reports on underwater properties and neighborhood sweet spots. CONTINUED ON 21 THE SAN DIEGO REALTOR MAY

6 CEO REPORT MICHAEL T. MERCURIO If you joined us at our recent San Diego County REALTOR Expo, you are aware of the many educational opportunities we offer our members. More than 200 people were present at each Breakout Session, and our General Session hosted over 700 people. Attendees were treated to lively presentations covering such subjects as new technology, listing syndication, and even a digital photography shootout! The Greater San Diego Association of REALTORS prides itself on keeping our members up to date and informed. Part of this mission is making sure you are aware of all the educational requirements you need to keep your license current. The mandatory ethics training requirements for new and continuing REALTOR members is upon us. Established by the National Association of REALTORS Board of Directors, the goals of the ethics training is to: Heighten member awareness of the key tenets of the Code of Ethics; Create an awareness of and appreciation for the role the Code can and should play in their professional lives; Enhance professionalism and competency; and Encourage REALTORS to view their Code of Ethics as a living, viable guide in their daily dealings with clients, customers, and the public. REALTORS are required to complete ethics training of not less than 2 hours, 30 minutes of instructional time within fouryear cycles. The training must meet specific learning objectives and criteria established by the National Association of REALTORS. The current four-year cycle will end Dec. 31, Any REALTOR who does not fulfill this requirement by the deadline is in violation of a membership requirement, and their membership will be suspended until they do so. Nearly 8,000 SDAR members have yet to complete this training! We offer several convenient course options at locations around the county from May through November. You can view our class schedule online at or stop by any of our Service Centers to pick up more information. We are particularly excited to invite you to stop by our Kearny Mesa service center to see our recent remodel! Members, did you know that our Kearny Mesa REALTOR campus is not only home to the Greater San Diego Association of REALTORS, but also to the Commercial Real Estate Alliance, the Institute of Real Estate Management, the Appraisal Institute, the Real Estate Mediation Center, and several commercial real estate companies? We are proud to have all these organizations in one location and we are excited to show it all off at the Grand Reopening of our Kearny Mesa Service Center on May 28 from 9:00 a.m. - 4:00 p.m. While you are here you can come check out a preview of the new Commercial REALTOR Co-Working Center; a special, ready-to-use suite that features work stations and meeting space. This space is designed to be a turnkey solution for real estate professionals. In addition, you can see the inviting rooms in a variety of sizes available to rent for classes, conferences or meetings. We look forward to seeing you there! Mike Mercurio 6 THE SAN DIEGO REALTOR MAY 2015

7 SDAR KEARNY MESA SEVICE CENTER Kearny Mesa Service Center Rises After the Flood A broken water heater last fall at the SDAR main service center in Kearny Mesa turned into an opportunity to craft a new and improved experience for members. On May 28, you re invited to join us for a grand reopening that includes breakfast and lunch (see sidebar). The water damaged most of the flooring and some of the interior walls throughout the nearly 12,000-square-foot facility that houses the departmental offices, member service hub, meeting rooms, classrooms, business center, and retail store. The offices remained open in the past few months despite the resulting dust, noise, and general disruption of daily routine. Thanks to our members for bearing with us during this process. After the cleanup, a plan was put into place to remodel the headquarters and make it a more usable space for members. A revised floor plan provides easier access to the retail store and to member services, where you will find tables to sit down, relax, read the San Diego association newspaper, and take advantage of the wi-fi hot spot. Large self-service touch screens are available in the hub to access your REALTOR tools. The classrooms and business center have also been upgraded to make your visit to Kearny Mesa even more productive. If you haven t been to SDAR Kearny Mesa lately, this is a perfect reason to stop by. GRAND REOPENING MAY 28 To get your own impression of the Kearny Mesa remodeling, attend our Grand Reopening on Thursday, May 28. Enjoy a full day of prizes, raffles and giveaways. Events include a complimentary continental breakfast at 9:00 a.m., Lunch and dessert at 12 noon, followed by a ribbon-cutting Ceremony at 12:30 p.m. Members will also be able to take advantage of two free classes in our new facility. We ll be hosting an interactive training on drone photography as well as a class on the newest REALTOR tech tools. LOCATION: SDAR Kearny Mesa 4845 Ronson Court San Diego, CA TIME: 9:00 a.m. 4:00 p.m. FREE REGISTRATION: kmgrandopening.eventbrite.com MORE INFORMATION: (858) THE SAN DIEGO REALTOR MAY

8 EXPO & CONFERENCE Expo Showcased a Bright Future for the Industry in San Diego More than 2,000 real estate professionals gathered on April 24 at the San Diego Convention Center for the 2015 REALTOR Expo and Conference hosted by SDAR. The annual event included a day of learning at breakout sessions, mingling and networking, an informative General Session at noon, and a trade show featuring 200 real estate exhibitor booths. Attendees strolled the aisles of the sunlit Sail Pavilion, meeting vendors from the financial and insurance industry, home staging, moving and storage, technology, home improvement, property management, and many more. Along the way, they played the exhibitor game card, spun prize wheels, and picked up scores of freebies. Major prize winners included Maggie Mudd ($200 education credit), and Tran Le, (Apple Watch courtesy of the Young Professionals Network). Some highlights from the Expo & Conference included: General Session A lively discussion on The Future of Online Search Portals with a panel of real estate marketing executives REALTOR Swearing-In Ceremony We celebrated their entrance into the field of real estate. Breakout Sessions Topics focused on SDAR member benefits, REALTOR safety skills, RESPA/TILA upcoming changes, new technology must-haves, and ethics violations. Networking Reception Attendees enjoyed a chance to distill the events of the day, enjoy some great food and drinks, and have a chance to win even more raffle giveaways. Many thanks to everyone involved in the REALTOR Expo and Conference, especially our attendees and exhibitors. Particular appreciation goes to our generous sponsors: Brook Furniture, Chase Bank, Cloud CMA, CORT Furniture, Edible Arrangements, Renovate America - The HERO Program, Sierra Pacific Mortgage, Union Bank, Veterans United Home Loans of San Diego, and W.J. Bradley Mortgage Capital. You can find some of these Expo vendors and more on SDAR s preferred vendor mobile application. Search SDAR Preferred Vendor in the itunes or Google Play store. 8 THE SAN DIEGO REALTOR MAY 2015

9 BEST-RATE REPAIR COMPANY INC. License # WOOD DAMAGE SPECIALISTS Termite Repair Patio Covers Front Entry Doors Stairs Exterior Repair Bathrooms Windows Decks Floors 1 st CHOICE FOR REALTORS ESCROW BILLING

10 Alzheimer s Disease: A Personal Appeal for Awareness By Leslie Kilpatrick Alzheimer s is a skyrocketing epidemic with more than 5 million people suffering from the disease, a number that is expected to double in the next 15 years. Alzheimer s is NOT a normal part of aging, but instead is a progressive, fatal brain disease that currently has no treatment or cure. Age is the single greatest risk for Alzheimer s meaning we are all at risk. There are more than 60,000 San Diegans suffering from Alzheimer s today and more than 150,000 family members struggling to care for them, many sacrificing their health and lifetime savings. It is the third leading cause of death in San Diego and cannot be prevented, cured or even slowed. Alzheimer s is the most expensive disease in the U.S. and is an enormous strain on families. It will eventually help to bankrupt Medicare and is a major reason long term care insurance is now extremely hard to find and hugely expensive. Someone in the U.S. develops Alzheimer s every 67 seconds. By 2050, this will occur every 33 seconds. The reality is daunting. Alzheimer s disease has taken a tremendous toll on my own family since my mother was diagnosed in Watching her slowly fade away, the sadness of her struggles, the fear when she lashes out, the pain when she is confused and the deep loss of her companionship are a huge weight on my siblings and me. Additionally the costs of her care are staggering. Eighty percent of families dealing with this disease in San Diego are caring for their loved one at home. Jobs are lost, long cherished plans are cancelled or put on indefinite hold, golden years are tarnished beyond imagining and the days are long and lonely. As career REALTORS we are often close to families over time, we help folks find a home, make a few moves and one day assist their children to become homeowners. A family will entrust us with guiding them through many transactions and investments over the years. Those of us who specialize in a particular community develop a special familiarity with our neighbors. We may be among the first to recognize the signs. Alzheimer s disease will touch your life if it has not already. It is important that we know how to help. We are very lucky to have an extraordinary chapter of the Alzheimer s Association here in Kearny Mesa. They offer education, legal & financial planning, respite & relief programs for caregivers, social activities for persons with dementia and their care partners, support groups, wellness activities and communication strategies. There are programs for every phase of the process from first realizing dementia may be an issue to late stage care. These robust programs are led by caring staff and volunteers. You need to know about these options. Every single program is absolutely free. Contact them at or go to Their compassionate advice, reliable real time information, and practical family consultations are literally life changing. The County of San Diego, led by Supervisors Dianne Jacob and Dave Roberts along with Mayor Kevin Faulconer, have joined with the Alzheimer s Association, leading clinicians, caregivers, healthcare providers, world class researchers, public safety personnel and community organizations in an unprecedented regional initiative to address the toll of this disease on families, communities and our health care system. Collaboration 4 Cure brings together an unparalleled team of experts and decision-makers to serve as a launching point for a multi-year effort to help the growing number of county residents affected by this disease and to conquer it once and for all. San Diegans are leaders; there is nothing like this effort anywhere else in the world and very few places with the resources, tenacity and talent to do it. Walk to End Alzheimer s - Oct. 17 Funding is critical. You can make a difference. Please sign up today and join or sponsor me at the Walk to End Alzheimer s in Balboa Park this October. Our team name is San Diego REALTORS. I would be honored to have you walk alongside me one more time as we face this challenge together. Please sign up at CA-SanDiegoImperial?team_id=263087&pg=team&fr_ id=7360 (Leslie Kilpatrick is the immediate past president of SDAR.) 10 THE SAN DIEGO REALTOR MAY 2015

11 FRESH S T A R T P R O G R A M If due to a foreclosure or bankruptcy situation, financing the dream of homeownership seems out of reach for you check out the latest product offering from Caliber Home Loans, Inc.. We are here to HELP! Features Included in our Fresh Start Program 30-year fixed & 5/1 ARM No seasoning or mortgage pay history required for borrowers who have experienced a bankruptcy, foreclosure, deed-in-lieu of foreclosure, or short sale Bank statement option for self-employed borrowers FICO minimum 580 and DTI up to 50% LTVs up to 80% Loan Amounts $100,000 to $1,000,000 Contact any of our San Diego area branches today! Carlsbad, CA Cathy Brentlinger Branch Manager NMLS Phone: Mission Valley, CA Patrick Davidson Branch Manager NMLS Phone: La Jolla, CA Lani Furrows Branch Manager NMLS Phone: San Diego, CA Tim Goldsberry Branch Manager NMLS Phone: San Diego, CA Bill Gaylord & Sam Hansen Branch Managers NMLS & NMLS Phone: Encinitas, CA Mark Robertson Branch Manager NMLS ID Phone: Caliber Home Loans, Inc., 3701 Regent Boulevard, Irving, TX (NMLS #15622) Copyright All Rights Reserved. This is not an offer to enter into an agreement. Not all customers will qualify. Information, rates, and programs are subject to change without prior notice. All products are subject to credit and property approval. Not all products are available in all states or for all dollar amounts. Other restrictions and limitations apply. Licensed by The Department of Corporations under the California Residential Mortgage Lending Act. THE SAN DIEGO REALTOR FEBRUARY

12 REALTORS are required to take a NAR-approved Code of Ethics course once every four years 1. Complete an Ethics Course at SDAR 2. Complete an Online Course 2015 Code Of Ethics Course Schedule June 11 9:00 am - 1:00 pm Solana Beach July 16 9:00 am - 1:00 pm East County August 20 9:00 am - 1:00 pm South County September 17 9:00 am - 1:00 pm Carlsbad October 15 9:00 am - 1:00 pm Kearny Mesa November 19 9:00 am - 1:00 pm Coronado Register at NEARLY 8,000 SDAR MEMBERS NEED TO MEET THIS REQUIREMENT FIND OUT IF IT S YOU!

13 More than just a mortgage Help clients protect their assets and save You know that Kinecta Federal Credit Union offers some of the most competitive rates in today s mortgage market. But what you may not know is we also offer a full suite of homeowners and property insurance products through Kinecta Financial & Insurance Services. By comparing top-rated carriers, we find the right coverage at the most competitive prices to fit your clients needs. Save on premiums with bundled policies Convenient, one-stop shopping Unique discounts for Kinecta members Complimentary insurance reviews INSURANCE SERVICES Contact a licensed insurance consultant at option 2 or visit Call to speak with a Kinecta mortgage professional. Insurance products offered through Kinecta Financial & Insurance Services, LLC., subsidiary of Kinecta Federal Credit Union. California Insurance License #0E Insurance products: 1) are not NCUSIF insured; 2) are not obligations of or guaranteed by the Credit Union or any affiliated entities; 3) involve investment risk, including possible loss of value. Insurance products not available in all states /15 We Specialize in Smooth Transactions All Phases of Termite Treatment and Repairs $49.00 Inspection Fees Low Price Guarantee FREE Second Opinion Inspections In Every Transaction there are Challenges and a Solution! Your Solution to Quality Inspections, Repairs and Treatments. We Understand the importance of Reliability, Quality and On time service - Everytime! Our services include: Water Damage Repair Experts. Variety of treatments. Wood Decks, Patio Covers, Doors, Windows, Flooring, Siding, Fencing. We do it all. License# PR4872 Call: WOOD Fax: rsolutiontc@sbcglobal.net

14 APRIL STATISTICS DETACHED HOMES Zip Code Market Area SOLD LISTINGS Current Year Previous Year AVG DAYS ON MARKET MEDIAN PRICE* SOLD LISTINGS AVG DAYS ON MARKET MEDIAN PRICE* Mth YTD Mth YTD Mth YTD Mth YTD Mth YTD Mth YTD Alpine $505,000 $505, $515,000 $521, Bonita $623,250 $596, $550,500 $550, Boulevard $0 $255, $379,000 $160, Campo $225,000 $225, $184,000 $186, Chula Vista $450,000 $436, $430,000 $424, Chula Vista $396,000 $388, $375,000 $375, Chula Vista $493,500 $486, $453,250 $464, Chula Vista $584,000 $595, $625,000 $625, Chula Vista $458,500 $474, $451,000 $450, Descanso $385,000 $377, $425,500 $425, Dulzura $445,000 $445, $0 $399, Guatay $0 $ $55,000 $55, Imperial Beach $510,000 $460, $417,500 $404, Jacumba $0 $142, $48,500 $78, Jamul $585,000 $592, $447,500 $477, La Mesa $515,000 $517, $560,000 $522, La Mesa $497,500 $442, $466,000 $422, Lemon Grove $389,000 $375, $320,000 $324, Mount Laguna $0 $80, $0 $ National City $322,500 $315, $280,000 $292, Pine Valley $475,000 $375, $235,000 $296, Potrero $0 $245, $0 $ Spring Valley $385,000 $375, $354,750 $354, Spring Valley $490,000 $435, $410,000 $384, Tecate $0 $ $0 $ Bonsall $800,000 $800, $1,112,500 $875, Borrego Springs $195,000 $216, $165,100 $155, Cardiff By The Sea $1,240,000 $1,295, $1,300,000 $1,285, Carlsbad $750,000 $757, $747,500 $727, Carlsbad $805,000 $842, $854,000 $815, Carlsbad $670,750 $661, $682,500 $645, Carlsbad $1,080,000 $868, $849,900 $826, Del Mar $1,700,000 $1,539, $1,607,500 $1,750, El Cajon $475,000 $495, $450,000 $444, El Cajon $437,500 $450, $426,000 $397, El Cajon $410,000 $409, $414,000 $400, Encinitas $1,100,000 $1,057, $850,000 $940, Escondido $433,000 $450, $396,000 $460, Escondido $450,750 $443, $405,000 $410, Escondido $410,750 $389, $390,000 $373, Fallbrook $494,000 $482, $421,445 $447, Escondido $586,000 $593, $731,000 $648, Julian $407,000 $300, $194,750 $233, La Jolla $1,742,500 $1,760, $1,860,000 $1,695, Lakeside $435,000 $435, $415,000 $415, Oceanside $518,600 $533, $474,500 $502, Oceanside $473,000 $475, $446,250 $435, Oceanside $472,500 $447, $441,675 $430, Oceanside $424,500 $422, $405,000 $399, Pala $0 $ $0 $ Palomar Mountain $0 $162, $0 $175, Pauma Valley $315,000 $497, $388,500 $412, THE SAN DIEGO REALTOR MAY 2015

15 Copyright 2015 Greater San Diego Association of REALTORS. Data for single-family attached and detached home sales through the Multiple Listing Service of Sandicor, Inc. Neither SDAR nor Sandicor guarantees or is responsible for its accuracy. *The median home price is the price where half of the homes sold for more and half sold for less. It is a more typical price measure than average, which can be skewed high by a relative handful of million-dollar plus transactions. Zip Code Market Area SOLD LISTINGS Current Year Previous Year AVG DAYS ON MARKET MEDIAN PRICE* SOLD LISTINGS AVG DAYS ON MARKET MEDIAN PRICE* Mth YTD Mth YTD Mth YTD Mth YTD Mth YTD Mth YTD Poway $653,000 $622, $660,000 $615, Ramona $441,500 $414, $407,500 $413, Ranchita $0 $ $0 $ Rancho Santa Fe $2,475,000 $2,650, $2,112,500 $2,600, San Luis Rey $0 $ $0 $ San Marcos $524,000 $515, $464,750 $489, Santa Ysabel $0 $1,065, $0 $335, Santee $435,000 $425, $415,000 $405, Solana Beach $1,365,000 $1,539, $1,540,000 $1,296, San Marcos $638,200 $620, $651,500 $650, Vista $472,450 $461, $459,500 $447, Valley Center $450,625 $481, $490,000 $462, Vista $379,000 $395, $379,950 $359, Vista $435,000 $421, $410,500 $415, Warner Springs $240,000 $291, $150,000 $333, Rancho Santa Fe $1,015,758 $1,910, $4,100,000 $1,550, San Marcos $0 $ $0 $ San Diego Downtown $0 $815, $675,000 $895, San Diego $394,000 $345, $291,500 $317, Mission Hills $782,000 $800, $887,000 $866, North Park $615,000 $574, $550,000 $554, East San Diego $287,500 $317, $325,500 $297, Point Loma $883,750 $910, $885,000 $855, Ocean Beach $793,500 $822, $775,000 $780, Mission Valley $677,500 $690, $654,900 $575, Pacific Beach $1,005,000 $955, $935,000 $900, Old Town SD $685,000 $656, $720,000 $707, Linda Vista $500,935 $499, $439,000 $466, Logan Heights $330,000 $285, $275,000 $273, Encanto $340,000 $340, $327,000 $318, College Grove $434,500 $440, $432,000 $435, Normal Heights $585,235 $587, $615,000 $566, Clairemont Mesa $540,000 $539, $530,000 $505, Coronado $1,660,000 $1,751, $1,190,000 $1,508, San Carlos $511,500 $515, $470,000 $475, Del Cerro $580,000 $552, $541,500 $522, Sorrento $741,500 $765, $810,000 $817, University City $756,000 $784, $720,000 $720, Serra Mesa $485,000 $485, $432,000 $441, Tierrasanta $527,500 $555, $532,500 $531, Mira Mesa $505,000 $490, $485,050 $462, Rancho Bernardo $874,757 $877, $899,000 $851, Rancho Bernardo $625,000 $615, $620,500 $607, Rancho Penasquitos $665,000 $670, $685,000 $645, Carmel Valley $1,130,000 $1,150, $1,100,000 $1,079, Scripps Miramar $810,000 $789, $830,000 $788, San Diego Downtown $0 $ $0 $ Paradise Hills $351,750 $370, $362,000 $347, Miramar $0 $ $0 $ Otay Mesa $375,000 $375, $369,000 $360, San Ysidro $363,000 $356, $335,000 $335,000 GROUP TOTAL COUNTS: THE SAN DIEGO REALTOR MAY

16 APRIL STATISTICS ATTACHED HOMES Zip Code Market Area SOLD LISTINGS Current Year Previous Year AVG DAYS ON MARKET MEDIAN PRICE* SOLD LISTINGS AVG DAYS ON MARKET MEDIAN PRICE* Mth YTD Mth YTD Mth YTD Mth YTD Mth YTD Mth YTD Alpine $199,500 $215, $0 $200, Bonita $330,000 $225, $210,000 $280, Boulevard $0 $ $0 $ Campo $0 $ $0 $ Chula Vista $322,500 $316, $275,000 $244, Chula Vista $269,000 $245, $236,500 $234, Chula Vista $283,000 $319, $266,250 $280, Chula Vista $324,400 $318, $317,000 $300, Chula Vista $341,000 $335, $326,000 $315, Descanso $0 $ $0 $ Dulzura $0 $ $0 $ Guatay $0 $ $0 $ Imperial Beach $389,400 $389, $385,000 $375, Jacumba $0 $ $0 $ Jamul $0 $ $0 $ La Mesa $224,000 $204, $260,000 $249, La Mesa $221,500 $263, $248,722 $247, Lemon Grove $112,000 $215, $0 $180, Mount Laguna $0 $ $0 $ National City $202,000 $209, $285,000 $145, Pine Valley $0 $ $0 $ Potrero $0 $ $0 $ Spring Valley $223,000 $220, $223,500 $194, Spring Valley $185,725 $215, $205,000 $205, Tecate $0 $ $0 $ Bonsall $205,000 $210, $231,000 $238, Borrego Springs $21,000 $60, $95,000 $97, Cardiff By The Sea $685,000 $575, $617,500 $594, Carlsbad $451,000 $471, $497,500 $510, Carlsbad $380,000 $394, $365,000 $371, Carlsbad $440,000 $431, $360,000 $370, Carlsbad $535,000 $540, $517,450 $488, Del Mar $1,093,500 $791, $790,000 $764, El Cajon $287,000 $258, $231,000 $232, El Cajon $220,000 $188, $155,000 $166, El Cajon $263,500 $212, $176,500 $180, Encinitas $627,250 $490, $545,000 $532, Escondido $237,500 $212, $273,090 $240, Escondido $324,000 $245, $185,000 $205, Escondido $209,950 $218, $192,500 $149, Fallbrook $202,500 $215, $435,000 $267, Escondido $221,500 $221, $0 $261, Julian $0 $ $0 $ La Jolla $757,000 $635, $637,000 $553, Lakeside $164,000 $130, $157,500 $158, Oceanside $402,500 $410, $450,000 $397, Oceanside $381,250 $289, $289,000 $285, Oceanside $253,900 $245, $243,500 $223, Oceanside $262,000 $247, $225,730 $236, Pala $0 $ $0 $ Palomar Mountain $0 $ $0 $ Pauma Valley $0 $345, $343,000 $305, THE SAN DIEGO REALTOR MAY 2015

17 Copyright 2015 Greater San Diego Association of REALTORS. Data for single-family attached and detached home sales through the Multiple Listing Service of Sandicor, Inc. Neither SDAR nor Sandicor guarantees or is responsible for its accuracy. *The median home price is the price where half of the homes sold for more and half sold for less. It is a more typical price measure than average, which can be skewed high by a relative handful of million-dollar plus transactions. Zip Code Market Area SOLD LISTINGS Current Year Previous Year AVG DAYS ON MARKET MEDIAN PRICE* SOLD LISTINGS AVG DAYS ON MARKET MEDIAN PRICE* Mth YTD Mth YTD Mth YTD Mth YTD Mth YTD Mth YTD Poway $395,000 $384, $375,000 $350, Ramona $249,250 $243, $180,000 $182, Ranchita $0 $ $0 $ Rancho Santa Fe $0 $ $0 $ San Luis Rey $0 $ $0 $ San Marcos $255,000 $255, $285,000 $240, Santa Ysabel $0 $ $0 $ Santee $251,750 $253, $307,000 $273, Solana Beach $787,500 $787, $757,000 $787, San Marcos $379,000 $378, $395,000 $371, Vista $246,500 $246, $225,000 $225, Valley Center $0 $ $0 $150, Vista $240,000 $259, $216,500 $216, Vista $254,000 $254, $239,900 $240, Warner Springs $0 $ $0 $ Rancho Santa Fe $687,500 $698, $740,000 $725, San Marcos $0 $ $0 $ San Diego Downtown $495,000 $496, $450,000 $440, San Diego $240,000 $260, $210,000 $218, Mission Hills $416,000 $448, $405,000 $428, North Park $319,000 $308, $289,000 $268, East San Diego $180,000 $183, $206,000 $148, Point Loma $522,500 $577, $589,500 $594, Ocean Beach $405,500 $425, $400,000 $395, Mission Valley $313,000 $308, $274,450 $283, Pacific Beach $517,500 $551, $499,500 $512, Old Town SD $345,000 $341, $285,000 $305, Linda Vista $358,250 $335, $311,500 $345, Logan Heights $592,500 $150, $145,000 $155, Encanto $282,450 $295, $0 $115, College Grove $229,500 $220, $192,500 $185, Normal Heights $375,000 $321, $257,500 $267, Clairemont Mesa $286,000 $293, $257,000 $300, Coronado $1,300,000 $1,140, $815,000 $955, San Carlos $247,000 $275, $311,250 $221, Del Cerro $185,000 $239, $405,000 $245, Sorrento $417,650 $395, $461,500 $460, University City $366,500 $370, $322,500 $342, Serra Mesa $361,000 $368, $382,500 $296, Tierrasanta $335,000 $375, $363,500 $361, Mira Mesa $299,750 $281, $290,000 $273, Rancho Bernardo $310,000 $364, $390,000 $311, Rancho Bernardo $350,000 $340, $352,000 $320, Rancho Penasquitos $349,500 $316, $282,000 $299, Carmel Valley $473,944 $480, $527,500 $450, Scripps Miramar $389,000 $382, $420,000 $381, San Diego Downtown $0 $ $0 $ Paradise Hills $217,450 $262, $270,000 $240, Miramar $0 $ $0 $ Otay Mesa $245,000 $250, $260,000 $253, San Ysidro $219,950 $185, $228,000 $170,000 GROUP TOTAL COUNTS: THE SAN DIEGO REALTOR MAY

18 APRIL 2015 COUNTYWIDE STATISTICS 60 Average Days on Market (Detached and Attached) Median Sales Price (Detached and Attached) Detached Attached Detached Attached Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 May-14 Mar-15 Apr-15 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr Detached Sales Volume (Detached and Attached) Attached 3000 Sold Listings By Property Type (Detached and Attached) Detached Attached May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 Comparative Sales - Existing Homes - April 2015 San Diego County Sales DETACHED % Change from Prior Year % Change from Prior Month Sales ATTACHED % Change from Prior Year 1 Total Sales Volume - Apr $1,450,172, % 5.030% $403,467, % 2.347% 2 Average Sales Price - Apr $659, % % $402, % % 3 Median* Sales Price - Apr $520, % 0.971% $344, % % 4 Sold Listings - Apr , % 8.124% 1, % 3.938% 5 Average Days on Market - Apr % % % % 6 Total Sales Volume - Apr $1,348,177,527 $445,569,698 7 Average Sales Price - Apr $632,527 $408,780 8 Median* Sales Price - Apr $489,000 $330,000 9 Sold Listings - Apr ,132 1, Average Days on Market - Apr Total Sales Volume - YTD 2015 $4,708,121, % $1,343,864, % 12 Average Sales Price - YTD 2015 $669, % $401, % 13 Median* Sales Price - YTD 2015 $510, % $340, % 14 Sold Listings - YTD , % 3, % 15 Average Days on Market - YTD % % 16 YTD Total Sales Volume - YTD 2014 $4,226,401,076 $1,317,138, YTD Average Sales Price - YTD 2014 $632,177 $378, YTD Median* Sales Price - YTD 2014 $480,000 $310, YTD Sold Listings - YTD ,687 3, YTD Average Days on Market - YTD % Change from Prior Month Copyright 2015 Greater San Diego Association of Realtors. Data for single-family attached and detached home sales through the Multiple Listing Service of Sandicor, Inc. Neither SDAR nor Sandicor guarantees or is responsible for its accuracy. *The median home price is the price where half of the homes sold for more and half sold for less. It is a more typical price measure than average, which can be skewed high by a relative handful of million-dollar plus transactions. 18 THE SAN DIEGO REALTOR MAY 2015

19 Did you know that... imortgage is the No. 2 purchase lender * in California? We re among the Top 5 ** private mortgage lenders in the United States. We achieved our success by offering the best value to your clients for product, price and service. And that means you close more sales on time. imortgage is your perfect partner because our competitive interest rates along with our technology-driven underwriting and processing produce fast closings. And the faster we close your clients loans, the more homes you ll sell this year. About 20% of our loans are referred to us by banks that simply don t have access to the customized loan programs that we can offer. Just give us the chance to get your buyer financed. Our outstanding customer service is one reason why we re ranked Number 1 in the country for customer satisfaction *** by Eliant, which tracks and rates customer-experience solutions for the homebuilding industry. In fact, your clients are going to love us! We help REALTORS sell more homes. Call today! Michael Stowers, Branch Manager Direct (619) Mobile (619) michael.stowers@imortgage.com NMLS ID imortgage 7777 Alvarado Rd., Suite 701 La Mesa, CA * US ranking from Marketrac by CoreLogic. ** Source: Mortgage Executive Magazine ***Eliant survey results cumulative for Eliant is an independent survey company. Information contained herein is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by section of Regulation Z. Licensed by the Department of Business Oversight under the California Residential Mortgage Lending Act CRMLA Corporate NMLS ID All rights reserved

20 TECHNOLOGY TOOLS 6 Simple Steps to Skyrocket Your Website By Seth Price It used to be that the calling card we left behind in any social situation was exactly that: a piece of paper. Most of the time, this generic card was stuffed in some pocket, never to be looked at again. Today, we ve moved past the business card and put our calling cards online. But just because real estate professionals have gone digital doesn t mean they re making the right impression. First, let s think about how you connect with the people you meet. Do you tell them to visit your website? Search for your name online? Connect with you on Facebook? If you ve tried any of these methods, you know the odds of follow-through are slim. And even if they do end up on your site or profile, will they be inspired by what they see, or excited to learn more? Your website is your best opportunity to quickly make a lasting impression online, provided that you follow a few simple steps. 1. Build a Better Real Estate Website Cost and technical expertise are no longer reasonable excuses for a poor web presence. It s never been easier or more affordable to plan, design, and create a real estate website. Service providers like Placester, Squarespace, and Wix have made it possible to launch a beautiful website in less than an hour, even with limited web experience. Simply select a template and design theme, then integrate your IDX listings, images, copy, and social media accounts. Once your basic framework is set up, you can easily customize your site according to your target demographic, geographic focus, property type specialty, and more. 2. Own It How many times have you visited an awful website and come away with negative thoughts about the person or business? Like the clothes you wear and the clean car you tour clients in, your website is an extension of your overall brand presentation. It s a window for showcasing your marketing skills and making a connection with your target audience. By creating an engaging website that promotes your skill set and unique characteristics as a real estate professional, you can establish credibility with potential buyers and sellers before you ever speak to them. 3. Don t Just Show Your Listings; Tie Them Up With a Bow Of course, many real estate websites are about showcasing one of your greatest assets: listings. Yet many agents don t use listings to their full potential. Instead of simply making listings available to browse on your website, try building content around them. Pre-launch a property with its own landing page. Showcase sold listings in your monthly newsletter. Use your blog to highlight the best listings your community has to offer. Give your visitors more than just a search page, and you ll make a lasting impression. 4. Give Away Your Secrets We all rely on the web to help us make our buying decisions. In fact, today 70 to 90 percent of the buyer s journey is complete prior to contacting a vendor. Nevertheless, you can still influence consumers early on by offering them a way to answer their own questions online and your real estate website is the perfect venue. As a local agent, you re an expert in the processes and challenges of buying and selling a home and the ins and outs of the communities you serve. Your website is the ideal platform for sharing the special sauce that makes you worth working with. 5. Focus on Local Search More than ever, your ranking in Google search results depends on location-specific keywords and signals. To optimize your website for local search, start by setting up profiles with your physical address CONTINUED ON THE SAN DIEGO REALTOR MAY 2015