B&G STORE PRESENTATION

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1 B&G STORE PRESENTATION

2 Company Setting off in 2000 for becoming the deepest-rooted childrens clothing brand of Turkey and featuring design in this field, B&G STORE had strengthened and clarified this stance and gained a well-established place for itself by 2007.

3 Management Gathering under a single roof of the children's lines of the prominent brands of the world in the children's clothing sector including Dirk Bikkembergs, Patrizia Pepe and Guess besides its own production collections, B&G STORE became the leading brand of Turkey in the children's clothing sector thanks to the company profile which expanded and strengthened the number of stores it reached, innovative store concepts it had, and the successful brand strategy it displayed.

4 B&G STORE

5 Target B&G STORE has 70 stores whereby it could reach you at many points in and out of Turkey. B&G STORE has introduced a new modern approach to its stores with many important elements and details including lighting, arrangement of shelves, tracking of the products sold, and good-humoured and well-equipped salespeople who give priority to customer satisfaction and establish an intimate and sound dialog with consumers. In this sense, B&G STORE has renewed its store concepts recently.

6 R&D and Production Consisting of 30 teammates, B&G Store R&D is a team which has been established in order to create modern, new and original designs by prioritizing comfort and health in children's wear. Here, we work on 1500 new designs every year and follow international clothing and ready-to-wear exhibitions for our designs. Now, our production capacity has reached 1000 models and piece/year and we aim 20% increase the capacity each year. R&D team also organizes production processes and ensures that models are manufactured in accordance with designs and the experience gained during the collection is transferred to production.

7 We experience no quality and design losses resulting from the processes, as our team conducts monitoring and control works during the whole process at the beginning the design of the products to their presentation to customers. Quality standards have been established on the basis of M&S which is accepted as a basic principle worldwide. Our team is responsible from archiving the quality confirmation certificates approved by ITS for all products. In order to avoid from all potential faults and out-of-control applications and to intervene quickly, the whole production processes are carried out in Istanbul although it is a cost increasing factor. In the light of our motto If we appreciate yesterday s work today, we cannot make progress. Our team works in coordination and consensus as we believe that each collection must be better than previous one and each production must have more quality than the previous one. As we believe that it is always possible to create the better, we achieve development thanks to our high motivation.

8 Pleasure of shopping experience in B&G Stores until now which opened its online shopping site in January, 2012 is experienced on Internet now. All products that you can find in B&G Store are now very close to you by bgstoreonline.com with discount rates up to 80%. B&G Store also offers children lines of world's leading brands that proved themselves abroad and preferred by an elite group in Turkey such as Patrizia Pepe, Dirk Bikkembergs on its website. Shopping Habit Is Being Redefined in Kid's Wear took its place among top five in the sales order of the B&G Stores thanks to its development achieved in two years. In line with this, our target is to get our customers Inland and Abroad that cannot reach us experience the pleasure of quality shopping and to carry bgstoreonline.com to the top in 2016 in the endorsement-based store order.

9 ISTANBUL ANKARA BURSA DENİZLİ Akbatı Akmerkez Aqua Florya Bayrampaşa Outlet Capacity Forum Istanbul Flyinn Has Center Istinye Park Galleria Kanyon Mall of Istanbul Marmara Forum Marmara Park Nisantasi City s Rami Outlet Trump Towers Vialand Brandium Buyaka Kozzy Maltepe Carrefour Park Optimum Outlet Palladium Suadiye Cadde Akasya Metrogarden Özdilek Göktürk A365 AVM Armada Armada Guess Kids Cepa Gordion Kavaklıdere Kentpark Panora Next Level İZMİR Agora Alsancak Çeşme Marina Kids Mall Optimum Novada SAMSUN Lovelet Outlet Yeşilyurt AVM Samsun Piazza ANTAKYA Palladium Korupark DIYARBAKIR Ceylan Park SANLIURFA Urfa Piazza TRABZON Trabzon Forum ANTALYA Terracity AYDIN Kuşadası MUĞLA Bodrum Avenue Netsel Marina Oasis KAYSERİ Kayseri Forum Kayseri Park Denizli Cadde KONYA Kentplaza ADANA Adana Cadde GAZİANTEP İncilipınar KAHRAMANMARAŞ Piazza AVM MERSIN Mersin Forum Mersin Marina ORDU Ordu Cadde RUSSIA Garizont Rostov Krasnodar

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