Brand identity guidelines

Transcription

1 Launching the new ACPA identity

2 01 The logo mark

3 01.1 The logo mark English Symbol Primary Identity The preferred usage for the logo mark is the primary identity, in colour on a white background. French Primary identity

4 01.2 The logo mark Secondary identity the wordmark Secondary Identity This version of the logo should be used where there is insufficient space to use the primary identity at the minimum size.

5 01.3 The logo mark Background colour If the logo is to appear on a black or dark background then the reverse version of the logo must be used. When placing the image over a photograph, the background colour will dictate the preferred logo. Use the version which will stand out most from the background image.

6 01.4 The logo mark Primary logo in black Secondary logo in black

7 01.5 The logo mark The map The line-art map is used as a visual enhancement which helps convey the ACPA identity. The map, like the globe, represents the global reach of Air Canada pilots. This map image should generally be used as a background.

8 01.6 The logo mark Incorrect usage The logo must not be altered from its original form and must always appear with both French and English. These are examples of how the logo must NOT appear. ACPA APAC X The logo must never appear angled X The symbol and type relationship must not be altered. X Do not scale the logo in an manner where by the proportions are distorted. The logo proportions must always be constrained when scaling. X The logo must never appear with a border. X Never add a drop shadow to the logo.

9 02 Placement

10 02.1 Placement X X X To centre the logo mark, always use the centre line of the globe as a guide. Do not centre the ENTIRE logo X X Clear space In order to maintain legibility and make the best use of space, it is important that the logo always have an X height of clear space all the way around. An X height is equal to the height of the left side of the swirl..8 The logo can not appear smaller than.8 in height. If it does it will no longer be legible.

11 02.2 Placement Air Canada Pilots Association 6299 Airport Road Suite 205, Mississauga Ontario L4V 1N3 Telephone: Toll Free: Fax: Top left The ideal location for the logo mark is top left with an X height clearance all the way around and accompanied by the secondary identity. This may not always be possible given certain layout constraints. Above are some acceptable options for placement.

12 03 Colour palette

13 03.1 Colour palette Pantone red 032 Pantone cool gray 7 Process black CMYK CMYK CMYK

14 04 Typography

15 04.1 Typography Frutiger The typeface for the ACPA is Frutiger. A traditional typeface with longevity and many variations Arial may be used for HTML and purposes. Always use Frutiger 45 Light for body copy. Frutiger 45 Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Frutiger 55 Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Frutiger 65 Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Frutiger 75 Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Frutiger 46 Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Frutiger 56 Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Frutiger 66 Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Frutiger 76 Black Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

16 04.2 Typography This is the size of a header for editorial purposes. Henissequam ad ea commy nim aliquis modolore facilit adit at, sed tat. Ut lan er acil ing eu feumsan dignim volumsan ut et luptate minim etue modiat ercil duis ea facipis cidunt vero consent acilla facin ullandigna consequis exeriure min vullaore molor susci bla aute ex euip ea aci erostio nsequis numsan henit veliquat luptat wisi ent luptat wisi. Sub-heads should be the same size as Typography Body copy should be 3 point sizes less than the leading. Headlines should be 4 points larger than the body copy and sub heads should be the same size as the body copy but in bold. Body copy should be Frutiger light. The following example is based around 9pt body copy: 9/12 leading Exer irilism olobor ilisit lutem nonsequatum dolendre euipit praessequat. Ud te tie tet etuer sum vel dunt wisl ute consequatue magna faci tat. Pit prat. Et augait vel ut augue min veliquisl iurerosto coreet, sed tat, commodo coreet, volore commy nullam exer iriuscin voloreet vent ip euismodit lam, quis dolor in veros nos amet, vulluptat, quat landit utat vendip exer sectet alit iurem erit, quisl ut doloreet prat utat dolesed dolendre dolenisl utat aut ipisit inim zzrilit, vel essi tatem voluptat. Duis ad deliquiscil ullan veliquis dolobore do el elit et, velit alissequi erilis et lorperit praessectet vel ea acinis nonsequate diat, sit, quip ea consequat aliquam consenim autpate dui tincipit lorpero odolore commodo loreet, conulla orting eui bla faccummy nos doloboreet ing essis nulla consequipis autat la faciduisim augiat ulluptat, consendio exer se vel eu facipsum nim do el ulla faccum nibh ero odion henim autpatue do conum euisi. Ommodol orerilla feu faccum quatio dignisis nullaor aci tatum el init prat, corem vent velesed tem dionseq uismodignis at aci tem incipit vendreet aliquat venibh erostrud molorperate commy nos amet vel in utpat wissecte minibh eugiam iril eugue mod dunt prat lummy nullaore magna faciliquat. Cumsan enit nos nostrud euis non vendigna faciliquat ipis nisl digna feuismo lortism odolor sequip eugait, sum eugueros alit num irit aliquat atue facidunt atio conulput irit utpatue ming eugiam dolore tat la facipis nim exeros doluptat, si bla feuis non henim irit ut at. Urem zzrit, vel iusto consectem quisim dit lutat. Ut augue magna core estrud tin essequat, quam dolorper se faciduis et laorem

17 05 Identity

18 05.1 Identity Air Canada Pilots Association Association des pilotes d Air Canada Carl Mavromichalis Communications Director Directeur des communications Air Canada Pilots Association 6299 Airport Road Suite 205, Mississauga Ontario L4V 1N3 Telephone: Toll Free: Fax: cmavromichalis@acpa.ca Stationery When applying the logo to stationary and correspondence, place it top left with contact details in the lower right corner for consistency. Air Canada Pilots Association 6299 Airport Road Suite 205, Mississauga Ontario L4V 1N3 Telephone: Toll Free: Fax: info@acpa.ca

19 05.2 Identity Graphic treatments The ACPA identity uses certain graphic treatments to help maintain a consistant and unique aesthetic. Line work can be used to enhance the appearance of elements that are ACPA specific. Air Canada Pilots Association 6299 Airport Road Suite 205, Mississauga Ontario L4V 1N3 Telephone: Toll Free: Fax: cmavromichalis@acpa.ca

20 Air Canada Pilots Association 6299 Airport Road Suite 205, Mississauga Ontario L4V 1N3 Telephone: Toll Free: Fax: