Are you ready for the opportunity? Become a Merrill Lynch Financial Advisor

Transcription

1 Are you ready for the opportunity? Become a Merrill Lynch Financial Advisor

2 Merrill Lynch Wealth Management makes available products and services offered by Merrill Lynch, Pierce, Fenner & Smith Incorporated, a registered broker-dealer and member SIPC, and other subsidiaries of Bank of America Corporation ( BAC ). Banking products are provided by Bank of America, N.A., and affiliated banks, members FDIC and wholly owned subsidiaries of BAC. Investment products: Are Not FDIC Insured Are Not Bank Guaranteed May Lose Value

3 If your current career isn t taking you where you want to be, Merrill Lynch offers you the opportunity to change lives, starting with your own. opportunity With Merrill Lynch you will have: Independence* Entrepreneurial opportunity to build and manage a business Impact The opportunity to make a meaningful difference in the lives of clients Income A base salary plus an uncapped, unlimited annual income opportunity * Intended within a cultural context. Merrill Lynch Financial Advisors are employees of Merrill Lynch and must adhere to all Firm policies with regard to their business activities. 3

4 achievements Our goal is to transfer your previous successes into a career that will leverage your achievements in the Practice Management Development (PMD) program. 4

5 We re seeking high achievers Our ideal candidates have proven records of success in their careers and their lives people who possess the mind-set of a Merrill Lynch Financial Advisor. A background of accomplishment You will need drive, commitment and perseverance to succeed. What you do not necessarily need is a financial services background to become a Financial Advisor. Only 15% of Advisors, industry-wide, started as Advisors. 1 And many of our most successful Advisors have come from careers outside the financial services industry, including: Sales professionals Attorneys Bankers Entrepreneurs Accountants Insurance agents Fundraisers Community leaders Educators Military Motivated self-starters Our highly entrepreneurial Financial Advisors enjoy taking the time to listen to and converse with clients about goals and objectives. They appreciate the opportunity to access the global power of Merrill Lynch and Bank of America to help clients achieve their goals. How would you answer these questions: Do you have entrepreneurial spirit? Are you a leader in various areas of your life? Are you ready to take action when opportunity knocks? Are you creative and resourceful? Do you have clearly defined personal goals, not just work-related goals? Are you self-motivated and outgoing enough to network and acquire new clients? Are you decisive, even in complex situations? Do you have strong relationship-building skills? Are you committed to community involvement? Do you pride yourself on being resilient when facing new challenges? Do you have integrity and high ethical standards? Do you demonstrate a willingness to take action? Are you collaborative and do you bring out the best in others? If you have many of these characteristics, you should consider the opportunity for a dynamic new career path offering you rewards based on your success. 5

6 You get top training and coaching Merrill Lynch has been training Financial Advisors since We believe that our Practice Management Development (PMD) training program is the most comprehensive in the industry, helping you at every step along the way to become a successful Merrill Lynch Financial Advisor. The PMD program is designed to develop the critical skills and knowledge necessary for acquiring clients, enhancing relationships, providing tailored solutions and building a successful wealth management practice. A comprehensive, proven curriculum Participants benefit from a curriculum designed by a team of industry-leading learning professionals. It is implemented at a local level by successful Directors, practicing Financial Advisor mentors and PMD Coordinators under the guidance of Market PMD Managers, all of whom are dedicated to the success of participants. The curriculum consists of proprietary Merrill Lynch content and includes customized courses and solutions developed with industry leaders such as Top Producer, Franklin Covey, the College of Financial Planning and the American College of Financial Planning. All PMD participants will take advantage of intensive training with Merrill Lynch Fast Start and Consultative Sales Skills Programs available only at Merrill Lynch. Coaching and mentoring Market PMD Managers provide consistent program delivery for trainees. Wherever you are based, you receive the same high level of training that would be available in any other part of the country. PMD Coordinators and practicing Financial Advisor mentors in local offices support and assist you in launching your career through business and marketing plan reviews, face-to-face and team meetings, and assistance with client meetings. Our PMD Mentor program allows you to work with an experienced Merrill Lynch Financial Advisor. 2 This invaluable resource helps you benefit from the guidance and leadership that can put you on the path toward becoming part of the next generation of successful Financial Advisors. Participants who find it challenging to build practices are enrolled in a 90-day program that provides highly personalized coaching to quickly break down barriers to success. Valuable resources necessary for success Customized Registration Exam Preparation includes Series 7 and Series 66 exam preparation programs that cater to your learning style. We provide turnkey marketing and business development strategies for implementation that can support accelerated development of your practice. Learn how to use BofA Merrill Lynch Global Research s industry-leading research and analysis and Merrill Lynch s comprehensive investment platform to deliver innovative client solutions. A competitive base salary and meaningful recognition You will earn a competitive base salary as you earn registrations/licenses and build your business. In addition to a competitive base salary, Merrill Lynch s pay for performance culture offers bonus opportunities to reward success. The Merrill Lynch PMD program offers multiple recognition opportunities to attend the renowned PMD Excellence Event, advanced training and leadership opportunities for those interested in becoming Firm leaders. 6

7 The PMD program may be for you If you re a high achiever with the Merrill Lynch mind-set, the structured and disciplined PMD training program is the first phase toward embarking on a wealth management career as a Merrill Lynch Financial Advisor. Merrill Lynch s culture offers continual development opportunities to enhance your personal impact and develop your wealth management practice. The PMD program includes: Investment, sales and business management training and development Coaching and mentoring from industry leaders A rewarding compensation structure that includes salary, bonuses and incentive payouts* A monthly performance hurdle, a rigorous curriculum and high expectations with a caring meritocracy Five distinct stages Training Stage First four months Development Stage Next three months Stage 1* Months 1 to 12 Stage 2 Months 13 to 24 Stage 3 Months 25 to 36 Orientation Series 7 and Series 66 registrations Investment process and Client Portfolio Solutions Activity-based goals for client acquisition Merrill Lynch production number assigned Client acquisition skills training Marketing strategy and resources Consultative sales skills training Pipeline management Client Portfolio Solutions positioning Wealth Management Snapshot Tools Client Service Model training Client Review Center Training on the functional roles of the Optimal Practice Model Advanced Wealth Management Workstation training Advanced Consultative Sales Skills training Advanced training on the functional roles of the Optimal Practice Model Personal and professional development for peak performance Business development training Wealth Management Workstation essentials Salesforce CRM essentials Skill Assessment 1 Activity-based sales training Wealth Management Process and Tools training Insurance license Skill Assessment 2 CFP financial planning course CFP investments course Optimal Practice Model introduction Skill Assessment 3 Advanced Client Service training Alternative investments Skill Assessment 4 Business plan review Program graduation * Full salary through month 12 of Stage 1, reduced quarterly thereafter. Starting salary correlates to performance hurdle path. Additional awards are based on meeting performance hurdle and actual production numbers. Length may vary depending on participant s level of registration and prior financial experience. 7

8 Build your practice with a wide range of resources As a Merrill Lynch Financial Advisor, you will have access to the deep resources and full capabilities of both Merrill Lynch and Bank of America. Your Merrill Lynch support team includes a group of specialists with expertise in banking, credit, retirement, insurance and investments. Additionally, you will have access to the full capabilities of Bank of America and its industry-leading banking services. Because of this combined support, we can offer you a range of strategies that is unavailable from the competition. Support from Merrill Lynch Financial Specialists Wealth Management Retirement Solutions and Annuity Insurance Trust Portfolio Strategies Market-Linked Investments Alternative Investments 3 Merrill Lynch Financial Advisor Support from Bank of America Financial Specialists Wealth Management Banking Commercial Bank Consumer and Small Business Bank Credit Card Division Home Loans Insurance 8

9 Use innovative marketing materials to support your business Merrill Lynch offers targeted, preapproved, easy-to-use tools to help you build your business and enhance all of your client relationships. These marketing materials include fact sheets that provide a brief overview of you and your background; a Web page that showcases your professional information; a monthly e-newsletter with timely financial articles; a presentation library to help you prepare for client and prospect meetings; and a variety of other resources. With MyMerrill.com, clients know you are just one click away from their computer or mobile digital device. They can also stay on top of their finances anytime, anywhere, by accessing a full range of investment products, analyses and market insights from their ipad, iphone, Android TM and BlackBerry devices. E-newsletter (Perspectives) Pitch book presentation Good [morning/afternoon/evening]. Thank you for coming. Some of you know me and I ve had the pleasure of being your Financial Advisor for a number of years. But for those of you who don t, let me introduce myself. I m [Name] with the [Name of team], and I ve been in the financial services industry for XX years, XX of them with Merrill Lynch. I d like to begin by asking: How do you envision your legacy? Do you wish to pass on your wealth to heirs? Are you interested in preserving a legacy of giving and community involvement? These are some of the questions that have brought many of you here today. I m certain that by the time we re through, you will understand more about the types of things you should keep in mind concerning establishing a Florida domicile, and how I, as a Merrill Lynch Financial Advisor, can help you address your wealth management needs. Jane Sample Professional Experience Jane Sample, CFP, ChFC Vice President Jane Sample adheres to a disciplined process that offers a consistent yet customized Financial Advisor wealth management experience. Before any financial decisions are made, she considers 1700 Merrill Lynch Drive your whole life, taking the time to fully understand who you are and what matters most Pennington, NJ to you as an individual and as a business professional. With this intimate knowledge (000) about what you value most, Jane is able to help you establish objectives and develop an (000) appropriate strategy while recommending strategies that draw upon the breadth and jane_sample@ml.com depth of Merrill Lynch to connect all the pieces of your financial life. Jane can conduct regular reviews with you to help you monitor your progress toward reaching your goals and keep your strategies consistent with any changes that may take place in your life and/or business. Jane has been a Financial Advisor for 22 years, joining Merrill Lynch in She is a graduate of The College of New Jersey and serves on the board of the New Jersey chapter of the American Cancer Society. Jane enjoys spending time with her husband and three children. Rud dolum eu facidunt wisl illamet, vel utpatum vel utet augait lum in henim in ut volut dolore tio ex el ute conumsa ndreet lorem iureet wissit praesed tismodiatie do ea cor adsuscilit autem zzrit niamet, vulla faccum exerost isismod olendre feumsandipit il eraestie magna consecte eum dolor si. Andit la faci tat nis dipismo loborem adignit nostion vel do odo duipit ing et, corperiureet dunt laore facing et nim veliquisl ute diamet, velis dolore deliquam zzrillan veraessis nisl ullan ullam, cor alismod olortion ut num vel ulla feugiat iriustie magna commy nulla faccum nim inissim eu facipis dolor sustissit pratum ip et augait niat nim quat ad et alisit lamconu llaorero dolobore duis nullamc oreet, commy nonulla feu feugait autate dolorercil ute volorti scillan henim inci eratie mod tet am zzrit ad dit volortie volorper. Rud dolum eu facidunt wisl illamet, vel utpatum vel utet augait lum in henim in ut volut dolore tio ex el ute conumsa ndreet lorem iureet wissit praesed tismodiatie do ea cor adsuscilit autem zzrit niamet, vulla faccum exerost isismod olendre feums andipit il eraestie magna consecte eum dolor si. Web page (FA.com) MyMerrill.com 2 Fact sheet Custom materials The Custom Marketing Solutions (CMS) program creates marketing materials designed to help you tell your story and stand out among competitors through personalized messages customized to fit you and your practice. You can choose from a menu of items including brochures, Web sites and other marketing materials. Various levels of customization are available for purchase. 9

10 Access best-of-class research The knowledge and experience you gain as a Merrill Lynch Financial Advisor are enhanced by the thought leadership and innovative strategic thinking of some of the brightest minds in the industry. The BofA Merrill Lynch Global Research platform offers you access to high-quality investment ideas. Approximately 775 analysts 4 in more than 20 countries focus their efforts on these primary disciplines: Equities Credit Rates and currencies GEM fixed income Macro (economics, strategy and commodities) This extensive Global Research covers: More than 3,350 stocks Currencies across more than 60 countries More than 940 corporate bond issuers More than 20 commodities More than 5,000 fixed-income bond indexes, 500 investable commodity indexes and over 100 theme- and sector-based equity and equity derivative indexes All data as of June 29, Ranked #1 in 2011 Global Research Team Survey Ranked #1 in 2012 All-Asia Research Team Survey; Top Asia Brokerage Ranked #2 in 2012 All-Japan Research Team Survey Ranked #2 in 2012 All-China Research Team Survey Ranked #2 in 2012 All-Europe Research Team Survey Ranked #2 in 2012 All-Emerging Markets Equity & Fixed Income Research Team Survey Ranked #2 in 2011 All-Latin America Research Team Survey Ranked #2 in 2011 All-America Equity Research Team Survey Ranked #1 Global Broker (June 2012) Ranked #1 in U.S. and Europe (June 2012) Ranked #2 in Asia (June 2012) Thomson Reuters Extel (June 2012) Ranked #1 Pan-European firm for Equity Sectors Research (second consecutive year) Ranked #1 Pan-European firm for Derivatives Research (second consecutive year) Ranked #2 Pan-European firm for Equity and Equity-Linked Research (second consecutive year) 7 Equity Analysts and 5 Equity teams ranked in overall top 25 leaderboard Ranked #1 in the 2012 Asia Best Stock Picking analyst survey 10

11 Join an industry leader #1 Global Wealth Manager 5 and Deposits 6 #1 in Personal Trust Assets 7 #1 in U.S. Affluent/High Net Worth Lending #1 Specialty Asset Manager 8 Led the annual list of Top 1,000 Advisors 9 Most Financial Advisors with the No. 1 ranking in their state 9 opportunity To learn more about Merrill Lynch s PMD program, visit 11

12 1 The Cerulli Edge, Advisor Edition, 3Q PMD participants are eligible to work with a mentor once they earn their production number and enter the Development stage. PMD participants who were LOS month 8 or below in January 2012 are also eligible to work with a mentor. 3 Alternative investments may not be suitable for certain investors and are available only to qualified purchasers. 4 Headcount includes publishing and non-publishing analysts. 5 Scorpio Benchmarking Report, Bank of America Investor Day Conference, March 8, FDIC, March 31, Includes managed and unmanaged Personal Trust Assets. Ranking excludes competitors not required to file with FDIC. 8 $12B in Oil & Gas, Farm & Ranch and Timber assets under management, November, Barron s, The Bull Symbol, Merrill Lynch Wealth Management and The Power of the Right Advisor are trademarks or registered trademarks of Bank of America Corporation. Android is a trademark of Google Inc. BlackBerry, RIM, Research In Motion and related trademarks, names and logos are the property of Research In Motion Limited and are registered and/or used in the U.S. and countries around the world. Used under license from Research In Motion Limited. ipad and iphone are trademarks of Apple Inc., registered in the U.S. and other countries. CFP is a certification mark owned by the Certified Financial Planner Board of Standards, Inc., and is awarded to individuals who successfully complete CFP Board s initial and ongoing certification requirements Bank of America Corporation. All rights reserved. ARD007C7 BRO L Code PM % post-consumer content.