Electrolux Professional Self-service Identity Guidelines 2012

Transcription

1 Electrolux Professional Self-service Identity Guidelines 2012

2 01 Introduction As a customer-focused company, our ultimate aim is to create a premium brand that promotes a sense of team spirit and inherent belonging. We always treat our customers with the utmost respect and adhere to their service needs and their business in the most thoughtful of ways. These guidelines are designed to help you use the Electrolux logo correctly and see the signs, banners and other available store support materials.

3 02 Self-Service laundry logo application Self-Service laundry owners that have a shop equipped with Electrolux machines, can use the Electrolux Empowered logo. Black Black EMPOWERED Negative Negative Silver Silver EMPOWERED

4 03 Outside signage Neon signs - wireway signs Examples of application format 78 x Quick Clean 2 Quick Clean Laundrette Quick Clean SELF-SERVICE LAUNDRY 3 4 1: Sign with Partner Logo + Electrolux empowered logo 2, 3: Sign with Partner Logo + Electrolux empowered logo 4, 5: Sign with Partner Logo + general name to identify the typology of shop + Electrolux empowered logo

5 03 Outside signage Application example

6 03 Outside signage Application example

7 03 Outside signage Pillar or flag sign The width of these signs should be a minimum of 20 Flag sign (light box) Semi-transparent plexi glass. Flag sign (thin) Solid metal painted white with cut out holes. description description description description description description Min. 20 Freestanding pillar 1. Lightbox top and base in white painted metal. 2. Whole piece in solid metal with cut out holes

8 04 Inside store signage Vector graphic Horizontal Layout - size 6 x2 washers lavadoras wash & dry lavadora y secadora tumble dryers secadoras washers lavadoras

9 04 Inside store signage Vector graphic Vertical layout - size 2 x6 washers lavadoras washers lavadoras tumble dryers secadoras wash & dry lavadora y secadora

10 Consult your detergent s on-package instructions to ensure you don t use more than the recommended amount. Consulte las instrucciones en el empaque de su detergente para asegurarse de que no utiliza más cantidad de la recomendada. Consult your detergent s on-package instructions to ensure you don t use more than the recommended amount. Consulte las instrucciones en el empaque de su detergente para asegurarse de que no utiliza más cantidad de la recomendada. Consult your detergent s on-package instructions to ensure you don t use more than the recommended amount. Consulte las instrucciones en el empaque de su detergente para asegurarse de que no utiliza más cantidad de la recomendada. Consult your detergent s on-package instructions to ensure you don t use more than the recommended amount. Consulte las instrucciones en el empaque de su detergente para asegurarse de que no utiliza más cantidad de la recomendada. 04 Inside store signage Capacity signage (banner size 24 x36, available also as counterbanner 8 x11 ) washers capacity tumble dryers capacity wash and dry capacity washers capacity tumble dryers capacity wash and dry capacity 30lbs 67 lbs 18/30 lbs 18lbs Consult your detergent s on-package instructions to ensure you don t use more than the recommended amount. 30x30 lbs 18/30 lbs Consult your detergent s on-package instructions to ensure you don t use more than the recommended amount. washers capacity tumble dryers capacity wash and dry capacity Consulte las instrucciones en el empaque de su detergente para asegurarse de que no utiliza más cantidad de la recomendada. Consulte las instrucciones en el empaque de su detergente para asegurarse de que no utiliza más cantidad de la recomendada. 77lbs 83 lbs 36/60 lbs

11 04 Inside store signage Text message alert + free wifi zone - size 1 x2 free wi-fi try our text messaging service

12 04 Inside store signage Applications

13 04 Inside store signage Applications

14 05 Opening soon Outside signage (horizontal layout) - size 6 x2 opening soon self service laundry grand opening self service laundry

15 05 Grand opening accessories front

16 05 Grand Opening accessories Grand Opening flyers template (6 x9 ) Grand Opening day, month, year 461 Doughty Blvd., Inwood, NY tel. (000) Grand Opening in Helvetica Neue 75 Bold Title Case black day, month, year in Helvetica Neue 35 Thin lowercase 50% black address in Helvetica Neue 75 Bold 50% black telephone number in Helvetica Neue 75 Bold black

17 05 Grand Opening accessories Promotional flyers template (6 x9 ) Self-Service Laundry open 7 days 6.00 am pm offer! 10 % off tuesday and thursday 461 Doughty Blvd.,Inwood, NY tel. (000) Self-Service Laundry in Helvetica Neue 75 Bold Title Case black Opening time in Helvetica Neue 75 Bold lowercase black offer in Helvetica Neue 75 Bold italic lowercase C77 M21 address in Helvetica Neue 35 Thin 50% black telephone number in Helvetica Neue 75 Bold black

18 06 Storefront stickers Outside signage; available with semi-transparent background option or matte. Multiple sizes available. Stickers kit; customizable

19 07 Storefront stickers Application examples

20 08 General signage Textile care signage - size 24 x36 washer instructions 1. Sort your laundry by colour and fabric and refer to care directions on clothing labels. 2. Load your clothes being careful not to overload the washer and close the door. 3. Add the right quantity of detergent. 4. Select your wash program. 5. Enjoy yourself with the free wi-fi area or feel free to go: the machine will warn you with a text message to your cell phone.

21 09 Machine numbers stickers Stickers available in 4 size.

22 10 Street signs Street signs with alluminium frame (poster in PVC for external use); measures posters: 24 x36 or 48 x72 size

23 11 Machine instructions Instruction posters: 24 x36 size Washer instructions 1 Turn the knob to select a program Wash program Normal whites and coloureds / normal wash / normal cycle / long spin (shorter drying time) Mild Delicates cycle Short spin 30 Hand For these programs, the wash 30 machine should be only half full Wool Rinse Once rinse followed by a short spin program 2 Select an option as needed Options Eco for normally soiled clothes, environmentally friendly wash Heavy soil for heavily soiled textiles, long wash time Quick wash for lightly soiled textiles, short wash time Prewash one prewash added Extra rinse one rinse added Press once no softener Press twice no automatic dispensing of detergent or softener 3 Press the knob to start Weighing of the wash load starts Once started, the machine analyses the wash load using the spin function Press the knob. A menu with PAuSe highlighted will be shown on the display. Press again to pause the wash program. The washing process is then automatically adjusted to the weight of the wash load If you need to pause the program The door can be opened after a while unless the water level is too high. Close the door and press the knob to continue the wash program. Once you have finished washing: leave the door open When maintenance is displayed Inform the person in charge of maintenance. The machine ca be still used

24 12 Color palette White Black 50% grey C77 M21 PMS 2915C Washers M48 Y95 PMS 1375C Tumble Dryers

25 13 Typography Helvetica Neue The Helvetica Neue family is our main typeface, which builds our brand expression and overall tonality. Its clean and functional character is the first impression you get from our identity. We use the versions 75 bold, 45 light and 35 thin. Helvetica Neue 75 bold Helvetica Neue 35 thin Helvetica Neue 45 light Ent iriureet acin hendreet praestie magnisit adionse quipit wis non senibh ex enim nullandre velit lobore ex dolore eum vullaore modolore magnim zriusci bla corem in ulputat ip etue magniatum ipit utet vel utem iusto dolorpe ratet sim ing exero do consequisit do dolesedel eugiat er autat iusto odionsecte eros augiatum nostrud te verostie feu feugia Ent iriureet acin hendreet praestie magnisit adionse quipit wis non senibh ex enim nullandre velit lobore ex dolore eum vullaore modolore magnim zriusci bla corem in ulputat ip etue magniatum ipit utet vel utem iusto dolorpe ratet sim ing exero do consequisit do dolesedel eugiat er autat iusto odionsecte eros augiatum nostrud te verostie feu feugia CAPTIONS BODYOPY HEADLINE Helvetica neue 75 bold and 35 thin complement each other very well in headlines. Try to keep it short and relatively large for a dynamic impact. 75 bold is also used for subheadings and similar. Helvetica Neue 45 light is used for bodycopy in all printed material. Helvetica Neue 75 bold is also used for shorter captions, product specifications and the like.