2 Table of content Introduction 5 ELSA logo word/figurative mark 7 ELSA logo colour versions 9 ELSA logo protected zone and deformation 11 Basic brand colours 13 Typeface 15 Images 17 ELSA grid 19 Stationery 23 Stationery grid 25 Stationary arrangement 27 Envelopes 29 Corprate design samples 31 Synergy magazine 37 Synergy grid 39
3 Introduction Introduction Logos and Corporate Design (CD) Elements are a part of our everyday-life; you cannot walk down a supermarket aisle, open a magazine, drive down the highway or turn on television without being pummelled with graphic IDs that send you various messages. We have through time become increasingly aware of the importance of acorporate design. With the growing globalisation, we find an increasing competition in all areas of business, even when it comes to associations. It is therefore becoming more and more important to be able to identify the different products and using a logo and a specific design is one of the best ways of doing that. The ELSA CD should be identified with a certain level of quality and image, no matter where a person is on the ELSA map. They have to be able to find our products by our CD. This is what is expected of us, pass the message just by glancing at the ELSA logo, and just associate ELSA as synonymous of success. When a sponsor is finding the co-operation with one ELSA group so satisfying that they are willing to sponsor another ELSA group, it is vital that the other ELSA groups appear to be from the same organisation and do not work with their own ELSA style, structure or products of ELSA. It is in everybody s interest to use and maintain the same and correct ELSA design in every country, in every Local and National Group, as well as in all marketing materials.
4 Logo A X 1 A 2 ELSA logo A ELSA becomes visible with the help of a multitude of publications. What they all have in common is the display of the word/ figurative mark the organisation s most important identification marking. The even and straight composition of the word/figurative mark represents the values ELSA members expect from their organization: credibility, confidence and representation. X A 1 In this scope, the assembly and organization of the figurative mark (1) and the word mark (2) is fixed and predetermined. The position of the individual elements of the word/figurative mark is defined by the width of the bar in the letter L (A). The arrangement of the word mark towards the figurative mark is always centred below. GERMANY A 2 The name of National and Local ELSA groups stands centered below the word mark wiht an interspace of A. In both printed and electronic publications, the logo may not be printed or displayed in two colors or in different screens of one color. It should remain in the approved formats and proportions.
5 Logo alternatives Logo standard blue The logo in ELSA blue is the standard logo and is to be used for all coloured publications Logo black The black logo is used on faxes or master copies (that are to be photocopied). Logo grey The grey logo is used in order to place emphasis on something or not to distract from important content. ELSA-Logo colour versions Logo inverted The inverted, white version of the logo is used when the logo is to be placed against dark backgrounds. The colour versions of the word/figurative marks are specified differently for the fields internet, office and print. In addition to this, there is a variation of different shades of grey for singlecolour printing as well as versions in black and white for faxes and special applications. For printed publications it is imperative to use the EPS-format of the Logo, as it guarantees a clear printing. There might be a need for further file formats depending on the production technique and the employed office technology.
6 Logo usage X X Protected zone X = vertical height l Protected zone and deformation A logo needs to be surrounded by an area that is left clear. To be representative, the ELSA logo also needs an expansion space. This clearly defined protected zone is to be respected in all applications. The size of this protected zone is determined by the cap height of the letter L in the ELSA logo and is to be respected for all directions. Inappropriate usage of the ELSA logo All modifications lead to the distortion of the character of the word/figurative mark and are therefore illegitimate. These include in particular irregularities in the typefaces, the omittance of individual parts, the turning and deforming of the word/ figurative mark as well as variations in terms of colour. The logo shall neither be used in connection with any state or national symbols of any country nor be animated in any way
7 Colours Blue HKS 42 CMYK: RGB: WEB: #0B3087 White CMYK: RGB: WEB: #FFFFFF Black CMYK: RGB: WEB: # Grey CMYK: RGB: WEB: #87888A Orange HKS 10 CMYK: RGB: WEB: #F94711 Basic brand colours Colours are essential components of a corporate design. The ELSA colours are derived from the logo and its allowed variations in colour. Furthermore, accents can be set by the economical use of orange. Only the pictured definitions are permitted due to their exposed valency. As a principle, it is recommended to use CMYK (cyan-magenta-yellow-black) shades for all print productions. The full tone colours (spot colours) of the HKS palette should only be used if the entire print production could be achieved with fewer than four colours and would thus result in cost savings. RGB-colours (red-green-blue) are used for all screen and projector presentations. The system of hexadecimal colour definitions was created especially for internet applications. Three consecutive, two digit hexadecimal numbers each represent one colour of the RGB colour space
8 Helvetica Neue 95 black ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜ Typeface Helvetica Neue abcdefghijklmnopqrstuvwxyzäöü ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜ Adobe Garamond regular abcdefghijklmnopqrstuvwxyzäöü ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜ Adobe Garamond bold abcdefghijklmnopqrstuvwxyzäöü ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜ Adobe Garamond italic abcdefghijklmnopqrstuvwxyzäöü ABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜ Only two font families are being used The ELSA corporate design uses fonts with prominent profiles. The choice of Garamond, an Antiqua-type of fonts that clearly differs from the widely spread Times fonts, conveys power, elegance and generosity. In order to intensify this impression, the line spacing for the standard body text has been increased to 14 pt. For headings and prominent paragraphs another ELSA corporate design font, the sans-serif linear Antiqua font Helvetica New is used. In this context, the word ELSA is always in bold and in majuscules
9 Images Students in relaxed atmosphere Students enjoying their studies Young but ambitious people in a fresh fashion Pictures convey messages on a subconscious level. They talk to the observer on an emotional basis. Therefore it is of utmost importance that the pictures are selected with meticulous care. Confident students 16 The pictures need to be perceived as credible. One should be able to clearly associate the people and situations shown in the picture with the ELSA members reality. 17
10 Basic Grid spacing 18 Headline Helvetica New 45 light / 37pt / Standard blue 72 Oli cris in trorum actur, qui conendem nimihic upiocaperi inatumus manduci entio, consus prorum mande firicul icatus At dem sedo, nonsulut re convocae crem perituam sulossed diumus fuem et inte nicaeludam re te aciam pric. Oli cris in trorum actur, qui conendem nimihic upiocaperi inatumus manduci entio, consus prorum mande firicul icatus At dem sedo, nonsulut re convocae crem perituam sulossed. Garamond Pro Bold / 10,5pt / black ELSA logo and claim Duis eum quatet vulla facilit lortincipis nos ate magna cor- Valer in auconsus in sulibut ebemus, sunte factali, Ti. Runteat ussendam ina, Cupio, consu mo vist is, vignox meric res sedic mortebate ad si corum, egerit. It L. Imil ut egerorei serim sent, nihil ubis caedo, vesidem vatus hocut que etri scis. Gultoret vehendam diemquidem pernum in terte remquide ine faceretion vivivituium ilineque nonemum praecre, ut gra? querobus vivit. Aginima ximantro, confecus ad popubli busqua orunti, nos etimili natiam intemun temus. Sercerunt? At is ocus Ad C. Multusul hos praci init, num factusus? Ibunuliam fatusa quit; iae ad menatquem erum poteres senaterox mantinteris habusciem mus vivervi cidium publinequos patumus sendam acermis hum strum poporescris. Perfes cri is, pratu supplis ad cles paturni hiliis; esid ina Si simorbi facremo intere conu vendicus, des cas audactur. At quiderum pro consum note manterniu condit. Patidem. Mum publin ses? Emolum pulum obse contemn orteatum Romnihilnes, corestandam, efec te publis horis. Catiest ruresul icamquodi furbitelut ventrudes adhus abuntesi pline occhuc fue audefec erehebem ia ves inaturnum pos fur, iam inatimilis, catquam sessoltur pri, vidis et L. Ad condet patum efestrorent. Paterentem. Hacervi rmilicules? Quamdiu viri puliis. Ade con vis, ficiessatod ficaventere, estrum con Etrum noncus patam omnem medica reissilia rem inihiliusa pos intio huidius sultori tervirmis, comnit, publin nonstem tum conve, 1 Foliation Helvetica New 95 Black / 7pt / grey 6 Garamond Pro Regular / 10,5 pt / black Line Spacing 14pt te quem menium mius? Et; num, Catqui cone imis con vis. Ifecres vatquon firmis. Overmisula oc, sulum at, quo ium audam ex modi, vidicasdam ad fac tatimunt? Alabesu lticus clarit dea milicitus, que nonsuliis consultumei te, suam di, quam inc ia vocae moratiq uonsultoreo audenatra? Utervitam quam, nessidi poriam peris mur, omne quonfex milis videt patus nondam vissedo, Casti factuius, mo es? iam noverfe conster udena, et; eniqua inestili patus, manum fica sulisse num strus rescrit. mus, quame con huces eropuleris, pultorude cortis, cortum occhili comactui in spiorunt. Quonsum dis. Oli cris in trorum actur, qui conendem nimihic upiocaperi inatumus manduci entio, consus prorum mande firicul icatus At dem sedo, nonsulut re convocae crem perituam sulossed diumus fuem et inte nicaeludam re te aciam prica; Catus, quam ad ficion signonsus Cuppl. It, C. Em nimis confecem diesedi entebem, vita ia st? O tus; int? Dum dius virion vicamqu itere, quemus sa tandam horbi pro et? Ibemo num ne consis? Patia nescit. Tortur, num efectod num quam publis. Ducibus enti condit. Gracis; hae, cul cri, nostiem ut et nihicepes bon silibus, nox sili, nonficis iac modiemu llemqua L. Les non se, te cer patrae oca; iampliu capestilic fatiu simius M. Nihica oponsum veris cavered simaximis esilissid sentil vit, sena, quemure nonsum pra? Ostrum. Ahala veribus tem Patum avena vil ves nonscionde nostra nuntemunu qui sum popublis inarid con tus si pos bonimacitem rem publius vigit Catiorum publiam tem pero Identifier Helvetica New / 7pt / grey / right-aligned 135,875 top-alignement of left textbox The ELSA grid A distinctive corporate design not only consists of individual basic elements but also of their combination and assembly. Furthermore, an organized and consistent positioning of the different design elements allows for an economic production of prints as well as their further processing and use. A grid has been developed for the ELSA corporate design providing an organising principle: for every section of the document there is an underlying basic grid. The organisation of the latter results from the edge distance. All graphic elements, images and texts have their own, defined position in this grid
11 12 97 mm folding 197 mm folding ELSA Claim of the folder Basic Grid spacing Helvetica New / 16,5pt / Standard blue Line Spacing 19,8pt Offi cial title Helvetica New 45 Light / 10,5pt / Grey Space for Picture ELSA International 239, Boulevard Général Jacques B-1050 Brussels, Belgium Phone: Fax: Website: Logo Color syntonised to the picture SEPTEMBER ELSA Hungary National Council Meeting ELSA Conference on International Private Law WTO Law Date: September 2007 Place: Szeged, Hunagary Working Language: English, Hungarian Contact Information: Deilinger Viktória Phone: Line Spacing 20pt Line Spacing 18pt Law: Do it the Macedonian way ELSA Weekend Celebration 10 years ELSA Republic of Macedonia Date: September 2007 Place: Skopje, Republic of Macedonia Working Language: English Contact Information: Martina Smilevska and Zorica Velkovska Phone: , OCTOBER ELSA Spain Training Week Date: 1 7 October 2007 Place: Seville, Spain Working Language: English, Spanish Contact Info: Guillermo de la Torre Rodriguez Phone: Sub-Headline for special use Helvetica New 95 black / 9pt / grey Seperator 0,5pt orange The ELSA grid DIN long folder Publications that are set up on the basis of the DIN long folder show an inner space reduced to one third. The white edge distance of 5 mm is however maintained mm folding 200 mm folding 21
12 Stationery ELSA International 239, Boulevard Général Jacques B-1050 Brussels ELSA International 239, Boulevard Général Jacques B-1050 Brussels, Belgium Tel.: Fax: UBS bruxelles BIC: ubsafrpppby Account: IBAN: be Albert Heijn Vice President Marketing ELSA International 239, Boulevard Général Jacques B-1050 Brussels, Belgium Tel.: Fax: Letterhead and Business Card The set-up of the letterhead, with the word/figurative mark centred on the top of the page, allows for a generous layout also with regard to the address field at the bottom right of the page. The corporate design offers both a representative coloured version and one in shades of grey which can also be used as master copy. Furthermore one could use Times New Roman instead of Garamond and Arial instead of Helvetica for correspondence utilizing the letterhead, note paper, memo and fax sheets. One should however note that Times and Arial typefaces show bigger variances in their positioning and therefore convey a less organized picture than Garamond and Helvetica. The business cards are organized according to a consistent grid with reference to the print space in two columns. They are the size of bank cards (85x55 mm). Austria Belgium Bulgaria Croatia Czech Republic Denmark Estonia Finland France Germany Greece Hungary Iceland Ireland Italy Kazakhstan Latvia Lithuania Malta Montenegro The Netherlands Norway Poland Portugal Republic of Macedonia Romania Russian Federation Serbia Slovak Republic Slovenia Spain Sweden Switzerland Turkey Ukraine United Kingdom The word/figurative mark is to be found at the right bottom, with however the entire right space of the card remaining clear. On the left side of the card one can find the contact person s contact data. The data of the organization is at the same height as the word/figurative mark. At the top, quite prominently, one can find the person s name and function (two lines maximum)
13 5 ELSA-Logo / height18mm centered on 105 / Stationery grid ELSA International 239, Boulevard Général Jacques B-1050 Brussels ELSA International 239, Boulevard Général Jacques B-1050 Brussels, Belgium Tel.: Fax: UBS bruxelles BIC: ubsafrpppby Account: IBAN: be Albert Heijn Vice President Marketing 28,375 ELSA International 239, Boulevard Général Jacques B-1050 Brussels, Belgium 287 Austria Belgium Bulgaria Croatia Czech Republic Denmark Estonia Finland France Germany Greece Hungary Iceland Ireland Italy Kazakhstan Latvia Lithuania Malta Montenegro The Netherlands Norway Poland Portugal Republic of Macedonia Romania Russian Federation Serbia Slovak Republic Slovenia Spain Sweden Switzerland Turkey Ukraine United Kingdom 44 Tel.: Fax:
14 24 Stationery arrangement ELSA International 239, Boulevard Général Jacques B-1050 Brussels ELSA International Mr. Albert Heijn, Vice President Marketing ELSA Netherlands Steenschuur 25 NL-2311 ES Leiden Brussels, Subject matter Dear Albert Heijn, Ore magnibh el ipit iriusto commodiam, quis nulla feuis am vulputat. Luptat. Ostrud ent lorper susci bla faccumsan utatet, qui tinim ecte molobore ectem ipsusci ero commod eummy nullaorper si er si. Im et ero ecte magnisc iduipis sissequi tatisl del ipissi etum dolumsandre commod do exerillum adio delendio odipit vent am quat. Cum zzrit ad dolut praesenis ex elendre faccum dolobor ercidunt luptatem vendiat. Wis dunt augait ullum acipsustin exero consequismod molore tate magnim exero odit aliquam in hendre velisl er se magnit dit veraessequat acincinis autpat niam quismodolore dolorem venim voloborerit ing etumsandrem doloboreet augait wisl do core eugiam zzriliquis erat. Putpat, quipsum alis nibh euguerit augue magna commodolor sum augiatum iureet diamcon ver aliquip eugue tion utem nis elis ea conummo dipsustie veliquam quipit ilit et, vulla ad magnibh exeratuer sum ing enibh estio do dolut ut laortionum quamet irillaortio dolortie commod tet lorem autpatuero consenim do del er sim deliquam, conulla accum zzrit incil ute feu faccum doloreet praesequissi ea feuisci liquat lute enim nulla facidunt et doleseniam velese ting exer alit dolenis nostrud ex exeriurem delendre ectet lore velisisl ute faccum endio essequat, sit ad deliquisl inibh et, si bla con henibh etum zzrit nismod mod dolor at. Na facin veriusto consequate feummolortis et praesent alisi enit praesecte molore faccum dolorti nissequisit dolum ipit, vullut adionulla con utem voloborercin volore magna aut wisl ing er ing er augait lor acil eniam, volutat adignisl utpat, vulput adit amcons aut aut veniatue volor sequatum nosting etum eugiat iuscilit iure velit wisl eugait lore minci tem diam dolor alismod tetum adit praestie faccum volenibh eum quisi esequate faccum vel utet, quat iril utpat, volorem ing eu feugiat lut wis ad modolesto ea aut accum ipis dolore core min ecte consequat. Gait do od magnisl eugiam euis augue eum euisl in utate duiscidunt aliquam auguero odolort incincin veliquam quisl dolore vel dion henit praestrud enibh et wisim aliquipisim inci tat. Ommod tationsed enisciliquat lore feu feui tiniscidunt lorem iniam duisci eu faccumsan heniat nim zzriure facincilisl duismolor incipisi tat. Ut non utate Yours sincerely Garamond Pro Bold / 10pt / black Garamond Pro Regular / 10 pt / black Line Spacing 14pt 239, Boulevard Général Jacques B-1050 Brussels, Belgium Tel.: Fax: UBS bruxelles BIC: ubsafrpppby Account: IBAN: be Et, vulputat, volobore delesse quatummy non ea con henibh et, sim dolor sum velessi tat, quisissed magna feuipisim num doluptat diametue minci tismodit elissen iatumsa ndiat, velenisis non ulput lorem zzriustrud magna adigna feum ing et vent digna feu faciliquis eu feugiamcore veliquat, vent del dionsequis digna faccum nulputpat. Ut prat ilit vent incidunt am dui bla coreetum dolor alit wis nisim zzriuscil essecte tet veliquat irit, sim duisit luptat incidunt ametue exer sisi. Acillan drerit augait nisit ulputet, commolor aliquat. Ercilit nullandreet lum quat, con hent dolor ipit prat ilit, veliquis ad dionullam quip exeraestrud dolobore feuis elessim vullam quamcoreet wismodolenim venibh eum velis acillam zzrilis alissed min ullan henis autat aut vullupt ationse diam nisl duis am il in velesed modolor eriliquat. Ut nonsequi bla commy nons nisim zzrit autpatummy nit amet luptat, ver sequam ing ero estie mod dolortionsed tatet dipiscilla feuisi te feui ting eliquis exercil et, sectet alisl ing ex eugait wis ecte veliqui tet nos autat, quam, volor amconse con vent praesto od diatin utate dit laor sed del utpat, quamet in vendignim duip endigna feuguer illandrero dolor ad te magna facin ulla alisim do essim dolobore velis num vel dolore conse magnissi. Nulla feugait lumsan eu feugueros nulputpat, quisim eugait ad tissequat. Ut velit wis eugueraesto consed exero con utpatue corting euip eum nos dolessequat. Wis estinciduis nonsendipisi exerat utat. Od dolutating ea ad erat. Susci estrud ea conulput volore magniam, velisit amet nosto eu faci tisl in henis ex eugiat. In hendrem zzrit ulputat, cortinc iliquis eugait praessed tatuerit lorem in etuer sis at et la facipsum nos dolor ing ea feugiam, quissisim ilisis nim niscin hent vel ipsum quisi. Lorer sustin ero odolore delesenit lortini ssequamet praesecte eugiam dolorem dolorem quam, sum qui tatet volortio dolortin henibh erit in velis nim eugiam, quat, vulput nulluptatie vel dipisit nonsequip eum iure el ilisit nullan velenim dolobore moloreros elesto duis aliquat augait niam, quis ecte veros nullum exeraestrud duipsumsan ulla faccum dolutatum vel dolore veliquat lor ad mincing esse molore enim zzriliquat ulla faccum venim zzrit iril dolore magna aliquat issent lut at. Unt alit alit iriliquissit aliquat wis nonse diatinis eugiamconse min ullaor sit alis dolestrud et, si. Ullam ilisi bla consent luptat dolesto dunt ulla facidunt ercing eugiamconse estrud modiat, si. Nibh exeraesenim vel ilis dunt nullum do dolor sed ming etue magna con venisci liquisi. Rud dolorem quat. Cilla feummy nis am del elenim nulla ad tem acillam ex erit iril eui tat vero conse feuguer sustie dunt am, si tatet, consequam, conse conullan ut atis nullan volesto delisi tie magnis nostio commolummod tis et pratini ssequis am vel dolore dolobortie dolorem velit prat, vendipit velesen isiscilit adipis at luptat ut wisl ut incillum velesent illuptat lummodolorem zzrillum erat wisit euis nullam, veros et lobore tat, commy nosto odit loreet, consequam, consequis nit wisl irilisl utat wis eugiam dolent duis aliquatio core vent nonsed molobore tat la acipisl duipit praesen dignim adipisl ese veliquisi blaor autetueriure vero dions nosto cons et, quamcorer ad magna at, quat, corper sumsan erilla commolore ming exero odigniat. Lan ut at, velisisl endre eumsandre feugiamet num quisit et acilit luptat etue feu feu faciduis nosto et, consenim ing eu facil dolummolorem quam velisi. Ostio doluptat iuscini scilism odolesent erosto odolumm odigna adit wis dolore vendiam dolendrem irit volore magna facilit am nibh ex ent accum zzriliquam dolore faccum vel et, sit ad eum venim numsan utat, vullam nis exerostis augue eu feu facidunt eu faci bla adiam qui blaortie min henit et, si. Cum del ullan hent wisissent ip eum ad te ming et niam, quipis doluptat venis diat irit ilis nostis at adio dignibh et doloree tumsand reriustin velismodit adignisi blam, sum nim irillam doloreet iustrud dolessit ea commy num dolor sequis nulputpatin etue feum dip eugait iure magniat lor adit, quamet luptatio et nostie feugiamcor si. Gue feuguer ipit, si. Ibh ectem incip eugait praesenim el utatis dolobore deliquisit atisl ulluptat dolore conse dit la facidunt nullaor iurem nosto dolum augait dolorer cidunt ipit, sed dolore faccumsan ver ad magna feum del exeros nullan veril do consendio dip eugiat alissenim iurerat dipit lut ea facillu ptatio ea accumsandip eriliquat nim il eu facin henit iurem aute min eu feui esto commolorper sum euis et, venis adiam dit, qui tisci tetum quatie commolo rpercip ea facipsu scincil iquisci et alit ex ea feugiam duisit wismodi onsequip ercin ut lore magnim iurem dunt alit wis at. Faciliquisi. 56 Austria Belgium Bulgaria Croatia Czech Republic Denmark Estonia Finland France Germany Greece Hungary Iceland Ireland Italy Kazakhstan Latvia Lithuania Malta Montenegro The Netherlands Norway Poland Portugal Republic of Macedonia Romania Russian Federation Serbia Slovak Republic Slovenia Spain Sweden Switzerland Turkey Ukraine United Kingdom
15 Envelopes Envelopes The organisation of the envelopes follows the one of the business cards. The word/figurative mark is placed at the right bottom of the envelope (in relation to the position of the window)
16 Corporate Design samples ELSA International Focus Programme Intellectual Property Resources Guide ELSA The European Law Students Association ELSA Annual Report ELSA International Focus Programme ELSA Organisation Profile ELSA Annual Report 1 Folder and flyer Folder und Flyer im DINA4-Endformat
17 Corporate Design samples The NEW International Focus Programme The idea behind the International Focus Programme (IFP) is to have a specific theme for the whole ELSA Network to focus its efforts on over a fixed term. The theme covering a hot legal topic should give ELSA the chance on Local, National and International Level to have an impact on law students and young lawyers, society and the international community. In ICM Prague, Intellectual Property Law was chosen as the new IFP topic. The duration of the new IFP is between 1st November 2007 and Spring ICM 2009 and the final result of the IFP will be a conference and a publication. The preparations for the implementation of the new IFP will be presented in ICM Reggio di Calabria. The world s largest independant law students association Throughout the ELSA Network, consisting of Groups in 36 European Countries and more than 220 Universities, approximately 60 International Events on different legal topics are being organized every year. This brochure provides information on a collection of 9 International Events taking place in Autumn and Winter The NEW International Focus Programme The idea behind the International Focus Programme (IFP) is to have a specific theme for the whole ELSA Network to focus its efforts on over a fixed term. SEPTEMBER ELSA Hungary National Council Meeting ELSA Conference on International Private Law WTO Law Date: September 2007 Place: Szeged, Hunagary Working Language: English, Hungarian Contact Information: Deilinger Viktória Phone: Law: Do it the Macedonian way ELSA Weekend Celebration 10 years ELSA Republic of Macedonia Date: September 2007 Place: Skopje, Republic of Macedonia Working Language: English Contact Information: Martina Smilevska and Zorica Velkovska Phone: , OCTOBER ELSA Spain Training Week Date: 1 7 October 2007 Place: Seville, Spain Working Language: English, Spanish Contact Info: Guillermo de la Torre Rodriguez Phone: ELSA International 239, Boulevard Général Jacques B-1050 Brussels, Belgium Phone: Fax: Website: Best of ELSA Poland-Human Rights Training Week Date: 8-14 October 2007 Place: Wroclaw, Poland Working Language: English Contact Information: Agata Pińska Phone: European Convention of Human Rights Pan European Conference 10 Years of ELSA Republic of Macedonia Date: October 2007 Place: Skopje, Republic of Macedonia Working Language: English Contact Information: Dragana Kiprijanovska Phone: Website: The world s largest independant law students association The idea behind the International Focus Programme (IFP) is to have a specific theme for the whole ELSA Network to focus its efforts on over a fixed term. The NEW International Focus Programme Organising an international event? Want to promote it for the Network to see? More information: International Events 2008 Corporate Partners of ELSA International: Should you have any contributions about the implementation of the New IFP, please do not hesitate to contact ELSA International: Just send us an event specification form and we will make sure that your event reaches the eyes of our members! ELSA Be part of the network! The theme covering a hot legal topic should give ELSA the chance on Local, National and International Level to have an impact on law students and young lawyers, society and the international community. In ICM Prague, Intellectual Property Law was chosen as the new IFP topic. The duration of the new IFP is between 1st November 2007 and Spring ICM 2009 and the final result of the IFP will be a conference and a publication. The preparations for the implementation of the new IFP will be presented in ICM Reggio di Calabria. Autumn International Council Meeting Should you have any contributions about the Date: November 2007 implementation of the New IFP, please do not Place: CabriaInternational: hesitate to Reggio contactdielsa Working Language: English Contact Information: Francesco Creaco DECEMBER The Mt. Kopaonik School of Natural Law Organising an international event? Law, Snow and Fun WantDate: to promote it for the Network to see? December 2007 The world s largest The theme covering a hot legal should independant law topic students association give ELSA the chance on Local, National and International Level to havethe an impact on law consisting of Throughout ELSA Network, students and young lawyers, society and the Groups in 36 European Countries and more than international community. 220 Universities, approximately 60 International ELSA Be part of the network! Throughout the ELSA Network, consisting of Groups in 36 European Countries and more than 220 Universities, approximately 60 International Events on different legal topics are being organized ELSA every year. Be part of the network! This brochure provides information on a collection of 9 International Events taking place in Autumn and Winter International Events 2008 Events on different legal topics are being organized In ICM Prague, Intellectual Property Law every year. was chosen as the new IFP topic. The duration of the new IFPTh isisbetween 1stprovides November 2007 on a collection Corporate Partners of ELSA International: brochure information and Spring ICM and the fievents nal result of the of International taking place in Autumn International Events 2008 IFP will be a conference a publication. The and Winterand preparations for the implementation of the new IFP will be presented in ICM Reggio di Calabria. Should you have any contributions about the Corporate Partners of ELSA International: implementation of the New IFP, please do not hesitate to contact ELSA International: Organising an international event? Want to promote it for the Network to see? Just send us an event specification form and we will make sure that your event reaches the eyes of our members! More information: Place: Kopaonik Mountain, Serbia Just send us anlanguage: event specifi cationenglish form and we will Working Serbian, Information: Aleksander makecontact sure that your event reaches the Nikolic eyes of our members! Phone: More information: ELSA International 239, Boulevard Général Jacques B-1050 Brussels, Belgium Phone: Fax: Website: ELSA International 239, Boulevard Général Jacques B-1050 Brussels, Belgium Phone: Fax: Website: JANUARY NOVEMBER International Presidents Meeting (IPM) Law and Development Law as a resource and barrier of development Date: 30 January- 3 February 2008 Place: Mavrovo, Republic of Macedonia Working Language: English Contact Information: Mila Isakovska Date: 9-11 November 2007 Place: Passau, Germany Working Language: German Contact Information: Nina Prantl Phone: + 49 (0) Folder and flyer Folders and flyers in the DINlong- final trimmed size are organized according to the layout of the A4 brochures. As for the choice of the images, the chosen material needs to be suitable for the resulting portrait format of the front page. 33
18 Corporate Design samples Webiste: information comes first! The new online design guidelines are a media-specific transcription of the rules for print material for the web. Particular focus is given to clarity, feasibility and functionality. This implies the quickest possible, unlimited availability of all information and functionalities even provided that the structures of ELSA are unknown to the user
19 Synergy magazine Editorial deisgn Offering Synergy, ELSA provides a magazine to its members which clearly outclasses comparable products from student environments. Therefore, this publication deserves particular attention in the scope of the development of a new corporate design as it also addresses interested non-members. The generous design of the cover and the inside as well as the clear separation of the cover story and additional articles is to be emphasized
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