Integrated Brand Standards. HVACR Division

Transcription

1 HVACR Division

2 Table of Contents HVACR Division Regal Beloit RB-2 Introduction RB-3 Logo Guidelines & Usage RB-6 Wordmark Usage RB-7 Color Palette RB-8 Contact Information Genteq G-2 Welcome G-6 Brand Rationale G-8 Logo Guidelines & Usage G-13 Cricket Usage G-16 Wordmark Usage G-17 Color Palette G-18 Font Usage Brand Communications: G-19 Style Guide Templates G-30 Applications G-34 Nameplates & Labels G-39 Retail/Genteq Comfort G-45 Evergreen G-55 Motor Branding Hierarchy G-57 Capacitors G-58 Contact Information Morrill Motors MM-2 MM-6 MM-8 MM-12 MM-14 MM-15 MM-16 MM-17 MM-27 MM-31 MM-35 MM-36 Fasco Welcome Brand Rationale Logo Guidelines & Usage Marble Usage Wordmark Usage Color Palette Font Usage Brand Communications: Style Guide Templates Applications Nameplates & Labels Product Branding Hierarchy Contact Information F-2 Welcome F-5 Brand Rationale F-6 Logo Guidelines & Usage F-14 Style Guide Templates F-23 Applications F-25 Contact Information Project e PE-2 PE-3 PE-6 PE-7 PE-8 PE-9 PE-10 Introduction Logo Guidelines & Usage Wordmark Usage Color Palette Font Usage Brand Integration Branding Applications Education E-2 Welcome The Dealer Toolbox E-3 Introduction E-4 Logo Guidelines & Usage E-7 Wordmark Usage E-8 Color Palette E-9 Font Usage E-10 Brand Integration E-11 Branding Applications e Lab E-15 Introduction E-16 Logo Guidelines & Usage E-19 Wordmark Usage E-20 Color Palette E-21 Font Usage E-22 Brand Integration E-24 Branding Applications Technology T-2 Introduction T-3 BlaKBox Diagnostics T-4 Truecm T-5 AirKom T-6 Rotation Sensing Technology

3 Logo Guidelines & Usage Regal Beloit

4 Regal Beloit Introduction Regal Beloit is a leading manufacturer of electrical and mechanical motion control components. From electric motors and generators to gear reducers and electronic switchgears, our products are often concealed within, but essential to the function of so much of the equipment powering the world. You will find Regal Beloit products in home furnaces, pumps, elevators, conveyors, x-ray machines, office equipment, power stations and thousands of other critical uses. Our strength is in our market diversity as we serve an expansive array of markets from heavy industry to high technology. Markets include HVACR, food processing, medical, material handling, petrochemical, construction, manufacturing, agriculture and mining, to name a few. Few companies can match our abilities to adapt and modify products to required specifications and deliver consistent quality, at a fair price and time as dictated by the customer. RB 2 HVACR Division

5 Regal Beloit Logo Guidelines & Usage Primary Logo Our logo is what makes a lasting impression on everyone who sees our communications, and can be spotted by three elements - the blue sphere, red stripes, and typographic element. Our corporate identity program is meant to support that logo and further its impact. Proper, consistent and uniform use of the logo is essential for all of our branding initiatives and marketing activities. Consistent use of the Regal Beloit logo promotes recognition, familiarity and trust with customers. Blue Sphere Red Stripes Typographic Element RB 3 HVACR Division

6 Regal Beloit Logo Guidelines & Usage Alternate Logos The primary version of our logo should be your first choice when selecting a logo, no matter what project you re working on. Alternate versions of the logo are available, but should only be used when design or production issues make it impossible to reproduce the primary logo clearly. All alternate color versions and specialty applications of the logo need approval from the Corporate Communications Manager. Grayscale Flat Logo Use this only when it is impossible to reproduce the primary logo clearly Flat Logo Reverse If the background is too busy or dark, a reversed version is available. Choose the version which allows the most visibility. Flat Logo Alternative Colors There are exceptions to the primary logo color rules. For instance, the logo was used as PMS 8180 metallic in the Regal Beloit corporate brochure. All alternate colors require approval by the Corporate Communications Director. RB 4 HVACR Division

7 Regal Beloit Logo Guidelines & Usage No part of the logo may be altered in any way and must be reproduced only from approved Logo Restrictions artwork. Below are examples of unacceptable versions of the Regal Beloit logo. The Regal Beloit logo should not be shown with The relationship between the words Regal and The spacing between the letters in Regal and the red stripes as a gradient fading into white. Beloit should not be altered (i.e. making the Beloit should not be altered. This was a design element of an early version words larger or smaller). of the logo that has been changed to solid red stripes. Please delete all copies of this file. The four color logo should not be shown on a The logo should not be taken apart and used No font substitutions should be made in the dark blue or black background. as separate design elements in layouts (i.e. the text portion of the logo. globe used by itself without the type). RB 5 HVACR Division

8 Regal Beloit Logo Guidelines, Usage & Wordmark Signature Area Other logos should not be in the signature area of a printed piece. The Regal Beloit logo (and our brand logos) should be the only logos located in the signature portion of collateral. Organizational logos should be located in their own area of the printed collateral. Minimum Size For legiblity, the logo should never be smaller than.327 high..327 Wordmark Usage The registered name of the company is Regal-Beloit Corporation; therefore, Regal Beloit will be hyphenated (i.e. Regal-Beloit Corporation) when used to indicate the company as legal entity only. In all other instances, Regal Beloit should not be hyphenated. References to Regal Beloit in text should appear in the same typeface as the rest of the sentence and should always be in upper/lower case. RB 6 HVACR Division

9 Regal Beloit Color Palette Color Usage Color reproduction is vital to proper usage of the Regal Beloit logo. Acceptable color options are shown below. Care must be taken when reproducing colors on any communications. Materials and reproduction methods affect color and must be taken into account. All alternate colors need approval from the Corporate Communications Manager. Pantone 293 is one of three corporate colors used in the primary logo and for all Regal Beloit communications. It may be used in the spot color or the CMYK coordinates. Pantone 293 CMYK 100/45/0/14 RGB 55/95/166 HTML 0046AD Pantone 485 is one of three corporate colors used in the primary logo and for all Regal Beloit communications. It may be used in the spot color or the CMYK coordinates. Pantone 485 CMYK 0/95/100/0 RGB 192/37/31 HTML DC291E Black is one of three corporate colors used in the primary logo and for all Regal Beloit communications. It may be used in the spot color or the CMYK coordinates. Pantone Black CMYK 30/30/30/100 RGB 0/0/0 HTML RB 7 HVACR Division

10 Regal Beloit Contact Information Don t Be Afraid To Ask Consistency is important for all Regal Beloit communications in order to present a unified personality to our audience. For a complete list of guidelines on branding initiatives and marketing activities, please refer to Regal Beloit Corporate Branding Guidelines provided by Regal Beloit or contact the following people with questions. Therese Mueller-McLain Corporate Communications Director (608) therese.mueller@regalbeloit.com Nancy Pearson Project Coordinator/Art Director (608) nancy.pearson@regalbeloit.com RB 8 HVACR Division

11 Genteq Logo Guidelines, Usage & Brand Integration 2011 Regal Beloit Corporation

12 Genteq Welcome Letter from Leadership For more than 100 years, Genteq has led the HVAC industry in quality and innovation. We are committed to excellence, and our customers expect nothing less from us. That commitment to excellence must carry through all that we do even our branding. Everything we touch, products, labels, user manuals, Web sites, advertisements, tradeshow displays even everyday letters and s, must clearly communicate the Genteq brand story. But Genteq is a big company with thousands of people spread across a diverse range of production facilities, distributors and contractors. How can we consistently share Genteq s brand story with the world? We developed this Standards Guide to help keep our story straight. Inside, you ll find everything you need to know to make sure that when it comes to telling the Genteq story, we are all on the same page. It also keeps us from getting bogged down with questions about what should go where and why. We can concentrate continuing to develop and produce the industry s most innovative, high-performance HVAC products. Sincerely, Paul Goldman Vice President Regal Beloit, HVACR Division G 2 HVACR Division

13 Genteq Welcome Introduction & Overview Just like peole have their own unique look and personality, businesses have an identity too. This identity is the businesses brand. The brand is how customers learn to recognize the business in the marketplace. The more familiar customers are with the brand, the less likely they are to mistrust or forget the brand. The purpose of this standards guide is to provide the essential elements you ll need to clearly and consistently tell the Genteq brand story to the world. Along with the basics, such as logo usage, type direction, color reproduction, etc., you will find additional information including company history, the Genteq mission statement and frequently asked questions regarding usage of the Genteq brand. G 3 HVACR Division

14 Genteq Welcome Company History Genteq, a division of Regal Beloit (NYSE:RBC), sets the standard for developing innovative, highefficiency motors and other control equipment for heating and cooling systems. Genteq products are found in premier heating and cooling equipment worldwide. In 2004, Regal Beloit acquired General Electric s commercial and residential HVACR motors and capacitors businesses. The agreement included the right for Regal Beloit to use the GE brand through So in 2009, Regal Beloit rebranded its motor and capacitor division under the name Genteq. This name combines the root gen, referencing new beginnings (genesis) and ingenuity, with teq, showing a continued passion for the newest technology and a unique, innovative approach to problem solving. Genteq provides innovative, premium motors and other components for all major brands of furnaces and air conditioners. Our reputation for superior-quality, highly reliable products and strong customer relationships make us the preferred brand throughout the heating and cooling industry. TIMELINE OF GENTEQ S KEY DATES 1892 General Electric Company Founded 1955 Regal Beloit Founded 2004 Regal Beloit acquires GE s residential HVACR electric motors and capacitors business 2009 GE motors and capacitors renamed Genteq G 4 HVACR Division

15 Genteq Welcome Vision & Mission Mission Statement To be the HVAC industry s preferred brand by creating innovative, premium comfort and electrical components with a proven reputation for high quality and high reliability, backed by strong customer relationships. Core Values Innovation Genteq is committed to exploring new technology to stay at the front of the curve when it comes to performance and efficiency. Premium Genteq products consistently lead the industry in their product categories. High Quality Genteq products combine superior materials and meticulous production standards to achieve unrivaled quality. High Reliability Genteq products are engineered and manufactured for consistent, dependable performance. Proven Genteq s reputation is built on more than 100 years of consistent performance in the industry. Preferred Genteq products are the first choice of customers and contractors throughout the industry. Global The influence of Genteq s innovative products shape the international market. Service A personalized approach to business makes Genteq s customer service as dependable as its products. G 5 HVACR Division

16 Genteq Brand Rationale Branding Matrix The Branding Matrix is designed to be a visual encyclopedia for the Genteq brand. It lists and defines each key feature of our brand, and how to explain these features to the public. Once you know your way around this matrix, you ll be able to clearly and consistently present the Genteq brand to anyone. ATTRIBUTES: OUR POSITION: Visual Image: Physical image/appearance Brand Description: Core Value Proposition: is: is Not: What is the essence of our brand positioning? Core characteristics that are valuable to our market Characteristics that describe us Characteristics that do not describe us We create the HVAC industry s most innovative, high quality comfort and electrical components. Innovative, premium, high-quality, high-reliability, proven, preferred, global, relational Forward-thinking, meticiulous, responsive, trustworthy Complacent, cheap, obsolete Mission Statement: What drives all decisions? Brand Power: The thrust behind the brand To be the HVAC industry s preferred brand by creating innovative, premium comfort and electrical components with a proven reputation for high quality and high reliability, backed by strong customer relationships. Lead the industry Tagline: Benefit-driven, descriptive Energized by Genteq Positioning: Role(s) within the market Recognized industry leader in innovation and quality Passions: Record those things you are passionate about Invention, exploration, engineering, performance, efficiency, reliability, customer relationships Top Marketing Tools: Top tools and tactics to leverage Our staff and teamwork, desire to aspire for excellence, customer list, our story Web sites, direct mail, e blasts, trade advertising, trade shows, products Who is Our Audience/Prospect?: Who are those who can and will decide to pay for our service? OEMs, Distributors, Contractors, General Consumers G 6 HVACR Division

17 Genteq Brand Rationale FAQs Q: Do I need approval every time I use the logo? A: No. Hopefully this guide will answer all your questions on how to use the logo. If you do have a question, you can contact the Marketing Department. Q: Can I use a script font for fancier applications, such as invitations or awards? A: No. The official Genteq fonts are Century Gothic and Neutraface Text. For more formal applications, Neutraface is a clean, refined choice. For more direction, ask a member of the Marketing Department. Q: Can I change the color of the Genteq logo? A: No. The logo must remain in the Genteq Primary Blue (Pantone 312). Refer to page G10 of this Guide for alternate logos that may be substituted for the Primary logo in certain circumstances. Q: What do I tell customers when they ask for GE motors and parts? A: It is important that the transition from GE to Genteq is complete and seamless. Customers should be informed of the name change, and reassured that the motors and components are the same components they have come to rely on. Q: Can I use the logo in my PowerPoint presentation? A: Yes. Guidelines for PowerPoint templates are provided on page G22 of this Guide. Q: I sold my customer a Genteq motor, but the motor I ll install is still in GE branding. What now? A: It takes time to transition from one brand to the next. Motors and components with the former GE branding should be used up in the course of normal business operations, and then replaced with the new Genteq branded motors and components. If a customer asks, use the opportunity to quickly tell the Genteq brand story, and then reassure them that the motors and components are the same. G 7 HVACR Division

18 Genteq Logo Guidelines & Usage Primary Logo Meet the workhorse of the Genteq brand. The primary logo can be spotted by the two elements the typographic element and the Cricket. This version of our logo should be your first choice when selecting a logo, no matter what project you re working on. Alternate versions of the logo are available, but should only be used when design or production issues make it impossible to reproduce the primary logo clearly. Cricket Registered Trade Mark Typographic Element G 8 HVACR Division

19 Genteq Logo Guidelines & Usage Alternate Logos These alternate logos may be used when production issues make it impossible to reproduce the primary logo. These versions of the logo should appear on a white or light halftone background. When appearing on a light halftone or photo the logo must have a difference in value of at least 80%. 4-color dimensional This version is shown with its traditional blue colors. The Cricket is dimensional and may be used for a stylized look when used with 3D objects and digital applications, such as web. 2-color Flat This version is shown with its traditional Pantone 312, 295 spot colors. 1-color Flat This version is shown with its traditional Pantone color Flat This version is shown with its traditional darker Pantone 295. Grayscale Flat This 1-color grayscale logo is shown with a 60% black Cricket and 100% black typographic element. Black & white This version is shown with all elements in 100% black. G 9 HVACR Division

20 Genteq Logo Guidelines & Usage Alternate Reversed Logos These alternate logos may be used when the background behind the logo is too busy or dark. These versions of the logo should appear on a solid or dark halftone background. When appearing on a dark halftone or photo, the logo must have a difference in value of at least 60%. Solid Pantone 312 Solid white This version of the logo is shown with the Cricket in Pantone 312 (use CMYK equivalent when produced in 4-color) and the typographic element in solid white. Solid white This version of the logo is shown with the Cricket and the typographic element in solid white. Solid Pantone 312 Solid white This version of the logo is shown with the Cricket and the typographic element in Pantone 312 (use CMYK equivalent when produced in 4-color). Greyscale Solid white This version of the logo is shown with the Cricket in 40% black and the typographic element in solid white. Greyscale This version of the logo is shown with the Cricket and the typographic element in 40% black. G 10 HVACR Division

21 Genteq Logo Guidelines & Usage Logo Restrictions The Genteq logo must always remain easily recognizable. No part of the logo may be altered in any way and must be reproduced only from approved artwork. Below are examples of unacceptable versions of the Genteq logo. These restrictions are here to maintain brand consistency. Never remove or alter any portion of the logo. Never change the colors of the logo. Never fill in the lines of the Cricket with a color. Never stretch the logo. Never rotate the logo unless used vertically on environmental graphics. Never skew the logo. Never add an additional title to the approved logo. An acceptable version of the logo when used with a title or product name is shown on page 57 of the Genteq section. Motors ECM by Regal Beloit ECM by Regal Beloit G 11 HVACR Division

22 Genteq Logo Guidelines & Usage Logo Safe Area Keeping other elements a comfortable distance away from the logo will give it the prominance it requires in any design. Other elements should always maintain a space equal to a minimum of 10% of the entire logo size around all sides of the logo art. 10% 10% 10% 10% Graphic Proportions In order to maintain brand consistency the logo must never be altered from its original graphic proportions Minimum Size In order to maintain readability and avoid print production limitations the logo should never appear smaller than 1 from the edge of the cricket to the edge of the on all traditionally printed marketing materials. (Please note that the logo may be required to appear smaller on some nameplates and labels due to production restrictions.) 1 G 12 HVACR Division

23 Genteq Cricket Usage The Cricket Our internal nickname for the Genteq logo graphic is the Cricket. It gives any design instant recognition and a powerful presence in the marketplace. The Cricket can be used as a separate art graphic as long as the entire logo appears somewhere on the marketing piece. The preferred version of the Cricket is shown below in Pantone 312. Sphere Sharp Edges Reversed Negative Space Corporate Color G 13 HVACR Division

24 Genteq Cricket Usage Cricket Variations The Cricket can appear in a wide range of options, depending on the circumstances. The Cricket can be enlarged to massive proportions, reduced to a pea-sized mark, or customized to be integrated into a special campaign or promotion. It can be reproduced in almost any application, as long as the correct option is chosen and approved by the Marketing Department. 4-color dimensional This version is shown with its traditional blue colors. It may be used for a stylized look when used with 3D objects and digital applications, such as web. Pantone 312 Screened Back This version is to be used behind type and other design elements as a supporting graphic. All type and other elements must be readable and recognizable. Solid Pantone 295 This version is shown in its traditional Pantone 295 color. It is ideal for marketing pieces printed in 1-color. Pantone 295 Screened Back This version is to be used behind type and other design elements as a supporting graphic. All type and other elements must be readable and recognizable. Black & White This version is shown in 100% black. It is used when the Cricket can not be screened back or reproduced in color. Grayscale Screened Back This version is to be used behind type and other design elements as a supporting graphic. All type and other elements must be readable and recognizable. Campaign Integration Occasionally, the Cricket can be dressed up for special campaign promotions. Additional elements or alternate treatments of the Cricket fill are permitted, provided they are reviewed and approved by the Marketing Department. G 14 HVACR Division

25 Genteq Cricket Usage Cricket Cropping A versatile application of the Cricket is to crop it off the edge of a layout. The Cricket can be cropped in many ways, provided it is reviewed and approved by the Marketing Department, and it must always remain recognizable. Below are some examples of how the Cricket may be cropped in any of its variations. Cricket Restrictions The Cricket must always remain easily recognizable. It may not be altered in any way and must be reproduced only from approved artwork. Below are examples of unacceptable versions of the Cricket. These restrictions are here to maintain brand consistency. Never fill in the lines of the Cricket with a color. Never flip or rotate the Cricket. Never skew the Cricket. Never change the horizontal or vertical proportion of the Cricket. G 15 HVACR Division

26 Genteq Wordmark Usage Genteq in Written Form Genteq is to be treated as a proper name and should be capitalized whenever it appears in print. This includes brochures, internal/external correspondence, Internet applications, press releases, legal documents and advertisements. Genteq is a registered trademark. A super-scripted symbol must be included with the first appearance of the Genteq name in any brochure, advertisement, correspondence, websites, etc. The symbol is not a legal requirement, therefore it may be dropped in any additional appearances of the Genteq name within the same project. First Appearance: Genteq Additional Appearances: Genteq Genteq Legal Copy Genteq is owned by Regal Beloit Corporation, making the brand a registered trademark of Regal Beloit. Legal copy describing this relationship should appear somewhere on all advertising and collateral materials no smaller than 5 pt type and should be stated in this manner: 2011 Regal Beloit Corporation G 16 HVACR Division

27 Genteq Color Palette Color Usage Color reproduction is vital to proper usage of the Genteq logo. Acceptable color options are shown below. Care must be taken when reproducing colors on any communications. Materials and reproduction methods affect color and must be taken into account. All alternate colors need approval from the Marketing Department. Primary Pantone 312 is one of two corporate colors used in the primary logo and for all Genteq communications. It may be used in the spot color or the CMYK coordinates. Pantone 312 CMYK 96/0/11/0 RGB 60/167/217 HTML 00ADDO Supportive Pantone 295 is one of two corporate colors used in the primary logo and for all Genteq communications. It may be used in the spot color or the CMYK coordinates. Pantone 295 CMYK 100/57/0/40 RGB 34/65/115 HTML 002F5F Accent Black is acceptable as a supportive color, but never as the primary color. All percentages of black may be used to create shades of gray. Pantone Black CMYK 30/30/30/100 RGB 0/0/0 HTML G 17 HVACR Division

28 Genteq Font Usage Font Selection Our corporate fonts are the graphic voice of the Genteq brand. Our audiences expect to see a certain look from our products and marketing materials. To build brand recognition and eliminate confusion in the marketplace, use these fonts to represent Genteq. Primary Usage Century Gothic is the preferred typeface of Genteq to be used for all documents, publications, and electronic media. The entire Century Gothic family including italicized versions may be used. Century Gothic Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Century Gothic Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Alternate Usage Neutraface Text is the alternate typeface of Genteq to be used sparingly for headlines or when Century Gothic is unavailable. The entire Neutraface Text family including italicized versions may be used. Neutraface Text Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Neutraface Text Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz G 18 HVACR Division

29 Genteq Style Guide Templates Signature Every correspondence will be closed with a personalized Genteq-approved signature. templates are available through the IT department. Paul GoldmaN Vice President hvacr cell : ph : fx : Name: 12 pt All Caps Century Gothic Bold Title: 10 pt All Caps Century Gothic Bold Contact Information: 11 pt Century Gothic Regular Logo: 146 Pixels Wide White Background Contact information is flush left, aligned with Genteq logotype. G 19 HVACR Division

30 Genteq Style Guide Templates E-stationery Cover Sheet Correspondence attached to s should be written using the Genteq approved electronic stationery template. This template is available as an editable Word-formatted.doc file. Street Address: 9 pt All Caps Century Gothic Bold 16 leading Phone/Fax: 9 pt Century Gothic Regular Content: 11 pt / 16 leading Century Gothic Regular 1946 west cook road : fort wayne, IN ph : fx : Paul GoldmaN Vice President hvacr cell : ph : fx : paul.goldman@regalbeloit.com Volendio consecte con et enibh et nulla consequisi te velesed enim ing elit, conse minit, conulla feuisim in vercillan vulput prat utet alisit vent ad dolese dolortionum at. Uptatum sandit ipsummod magnibh etummy nostio odit vullutpatin henissi eugiat, sisim quatem dolorti sissed eumsand ignisl ea faciliquis ad ex ex ex ercinisim elenim exer am, quis nim nos augait, senim vulla atum adipsum nummy num zzrit irit vel esequat autpatem ilit lobortie core dit voluptat vero odit er suscidunt vel ute conse dolorpe rciniat. To odit lut laortisl ullaorem quis nostrud dolutat wis delesed magna faccum zzriuscil ea feu feuis augait vel ex et ullaor atue consequamet ad digna at illa aut acilit alisl exeros er alis euguer sent augait in henibh eum esto con utem veros nonsendrer am velis nulla feuipsuscil doloree tueriustie faccummodo enim irit, con hent pratue con et diamcon sequamc onsectet nosto dit lorperos augiatis elese conulla feugait utpat. Name: 10 pt All Caps Century Gothic Regular Title: 6 pt All Caps Century Gothic Bold Contact Info: 9 pt Century Gothic Regular 11 leading Volorem dolore magnim vulputpate ver alit ut in etuer iliquam, consequat nonsectet, conullan ullamet, verit utpat luptat praessis niam velit autpat iniam quis num venibh euis exeros ad tat. At wis numsan vullan ullandi atueriliquat autpatumsan enibh et autem ipissequam, quis adipsum enim vel do consequam do duisci blamconsed elesting erosto ea commy nisim zzriliquisim dolor sisit ilit, quatum venis niat utat. Ver irit, suscipit ad magnim incipsustrud te magnim dolorperat ing eliqui eniscidunt wissit do erit lorpercidunt alit wiscipsusto odo dolobortie magna autet aut velissis aut augait praessed magnibh essi. Artwork for the watermark is available on the server. Division: 10 pt All Caps Century Gothic Bold 2011 Regal Beloit Corporation Copyright G 20 HVACR Division

31 Genteq Style Guide Templates E-stationery Second Sheet Second sheets are provided for all multi-page letters. Volendio consecte con et enibh et nulla consequisi te velesed enim ing elit, conse minit, conulla feuisim in vercillan vulput prat utet alisit vent ad dolese dolortionum at. Uptatum sandit ipsummod magnibh etummy nostio odit vullutpatin henissi eugiat, sisim quatem dolorti sissed eumsand ignisl ea faciliquis ad ex ex ex ercinisim elenim exer am, quis nim nos augait, senim vulla atum adipsum nummy num zzrit irit vel esequat autpatem ilit lobortie core dit voluptat vero odit er suscidunt vel ute conse dolorpe rciniat. Content: 11 pt / 16 leading Century Gothic Regular To odit lut laortisl ullaorem quis nostrud dolutat wis delesed magna faccum zzriuscil ea feu feuis augait vel ex et ullaor atue consequamet ad digna at illa aut acilit alisl exeros er alis euguer sent augait in henibh eum esto con utem veros nonsendrer am velis nulla feuipsuscil doloree tueriustie faccummodo enim irit, con hent pratue con et diamcon sequamc onsectet nosto dit lorperos augiatis elese conulla feugait utpat. Volorem dolore magnim vulputpate ver alit ut in etuer iliquam, consequat nonsectet, conullan ullamet, verit utpat luptat praessis niam velit autpat iniam quis num venibh euis exeros ad tat. At wis numsan vullan ullandi atueriliquat autpatumsan enibh et autem ipissequam, quis adipsum enim vel do consequam do duisci blamconsed elesting erosto ea commy nisim zzriliquisim dolor sisit ilit, quatum venis niat utat. Ver irit, suscipit ad magnim incipsustrud te magnim dolorperat ing eliqui eniscidunt wissit do erit lorpercidunt alit wiscipsusto odo dolobortie magna autet aut velissis aut augait praessed magnibh essi. Artwork for the watermark is available on the server. Division: 10 pt All Caps Century Gothic Bold 2011 Regal Beloit Corporation Copyright G 21 HVACR Division

32 2011 Regal Beloit Corporation 2011 Regal Beloit Corporation 2011 Regal Beloit Corporation 2011 Regal Beloit Corporation Genteq Style Guide Templates PowerPoint Cover Slides PowerPoint presentation title screens should use the approved Genteq presentation template and follow these standards for type direction. Intro Title Goes Here Sub Title Goes Here Presentation Title: 44 pt Century Gothic Bold Subtitle (optional) 28 pt Century Gothic Regular Italic Date: 44 pt Century Gothic Regular 2011 Regal Beloit Corporation Copyright Primary Title Slide Intro Title Goes Here Sub Title Goes Here Intro Title Goes Here Sub Title Goes Here Intro Title Goes Here Sub Title Goes Here Intro Title Goes Here Sub Title Goes Here Alternate Title Slides G 22 HVACR Division

33 2011 Regal Beloit Corporation 2011 Regal Beloit Corporation Genteq Style Guide Templates PowerPoint Content Slides PowerPoint presentation content screens should use the approved Genteq presentation template Regal Beloit Corporation Primary Content Slide Alternate Content Slides G 23 HVACR Division

34 Genteq Style Guide Templates Press Releases Press releases should use the approved Genteq template and follow these standards for type direction. Logo: 2.75 long.75 Margin from top Title PRESS RELEASE : 20 pt All Caps Century Gothic Bold Subtitle: 12 pt / 12 leading Century Gothic Regular Content: 12 pt / 14 leading Century Gothic Regular Press Release FOR IMMEDIATE RELEASE: Month 00, 2009 For further information contact: Contact Name Company Name name@ .com Contact Name Company Name name@ .com This is the placement for the press release headline; two lines if appropriate A deck can go here if necessary Et prat, quat. Erciduis ex erit, velisl do exeraessis nonse exer il ulla feugait eum vendio consed euguerat ulla facidunt iurer si ex eugue modolesto esequissis num do do dipit, volummy nibh erit dolore velendi amconse faciliquat. Ut pratio exercil eniam dolore feum veliquat. Ut incilit dionum nibh et iriure cor si blandre dunt lobor sum nulput et, si tio eum vullan ut am acil eummy nonsequi eugue magnim quipsum velisl dipismo luptat aliquate mod magna facilit diam iliquam iureet, conum alisl utpat, core corer inibh eriureet wis accum iriuscilla facil euipit am vel utat, veniatie magna adiat. Contact info: 10 pt / 12 leading Century Gothic Regular Headline: 16 pt / 18 leading Century Gothic Bold Optional subhead: 16 pt Century Gothic Regular Equis eum zzrilis autpat, vulpute vel esequis et praesed eui euis dipit, quisisi tetue conum volor alit inim et niametueros nos aci ting ea feuismodolum do ea adit eliquisis augiatet essenis augue feuis dipsums andignibh er alis eum dolum quis autpat irit lam, susto odolore feugueriure faccum incinci etum il exerci blaore tin henibh ex eugiat. Tat elisim illutat Boiler Plate: About company info must be included in every Press Release Margins: 1.25 left, right, and bottom About Genteq Genteq creates innovative, premium comfort and electrical components. Its proven reputation for high quality, highly reliable products and strong customer relationships make it the preferred brand throughout the industry. For more information on Evergreen CM, visit About Regal Beloit Regal Beloit (NYSE:RBC) is a leading manufacturer of mechanical and electrical motion control and power generation products serving markets throughout the world. Regal Beloit is headquartered in Beloit, Wis., and has manufacturing, sales, and service facilities throughout the United States, Canada, Mexico, Europe and Asia Regal Beloit Corporation Copyright G 24 HVACR Division

35 Genteq Style Guide Templates White Papers White paper templates should use the approved Genteq header and footer and follow these standards for type direction. Margin:.5 Top Title: 24 pt / 28 leading All Caps Century Gothic Bold WHITE PAPER - TITLE WILL USUALLY BE LONG ENOUGH TO USE A SECOND LINE - DATE Content Area begins 1.5 from top of page Margins:.5 Left & Right Gray indicates content area (Gray does not print) Logo: 1.75 Long Margin:.5 Bottom 1946 west cook road : fort wayne, IN : REGALBELOIT.COM ph : fx : addresshere@regalbeloit.com 2011 Regal Beloit Corporation Content Area ends 1.25 from bottom of page Copyright.5 Space between logo and contact information Street Address/Website: 9 pt All Caps Century Gothic Bold Phone/Fax/ 9 pt Century Gothic Regular G 25 HVACR Division

36 Genteq Style Guide Templates Internal Product Spec Sheets Internal product spec sheet templates should use the approved Genteq header and footer and follow these standards for type direction. Margin:.5 Top Title: 30 pt All Caps Century Gothic Bold PRODUCT NAME FEATURES Olorem nulputpat ad delissequisl ilis ero consequis alit iliscillan vel irillaortio diat, vel irilis eugiate eu faccummy nibh ea consent acilit Ipis nostrud magnit iure consecte feugait nostrud er sustie corercil er siscing erci eugiat irit ut vent praestrud min henim dolutpat, quam, si. Faccum iriusci tie vullaor tionse facip essim quat ipsum zzriure vullan utpat aliquam, vullandipisi etue do od minis nostrud do dolorperos aliquat. Content Area begins 1.5 from top of page Headings: 12 pt All Caps Century Gothic Bold Content: 10 pt / 12 leading Century Gothic Regular Margins:.5 Left & Right Specifications Olorem nulputpat ad delissequisl ilis ero consequis alit iliscillan vel irillaortio diat, vel irilis eugiate eu faccummy nibh ea consent acilit wiscidui bla consectet iriurem Ipis nostrud magnit iure consecte feugait nostrud er sustie corercil er siscing erci eugiat irit ut vent praestrud min henim dolutpat. Faccum iriusci tie vullaor tionse facip essim quat ipsum zzriure vullan utpat aliquam, vullandipisi etue do od minis nostrud do dolorperos aliquat, vendio erat iliquam. Saestinibh et nullaore vel iusciliquat, suscillaor sim vel do cortin henim dit wisisl ulla consecte doloreet nibh ercil ut luptat la feu facil erostio dunt ip eu feum quationum Olorem nulputpat ad delissequisl ilis ero consequis alit iliscillan vel irillaortio diat, vel irilis eugiate eu faccummy nibh ea consent acilit wiscidui bla consectet iriurem Ipis nostrud magnit iure consecte feugait nostrud er sustie corercil er siscing erci eugiat irit ut vent praestrud. Faccum iriusci tie vullaor tionse facip essim quat ipsum. BENEFITS Saestinibh et nullaore vel iusciliquat, suscillaor sim vel do cortin henim dit wisisl ulla consecte doloreet nibh ercil ut luptat la feu facil erostio. Olorem nulputpat ad delissequisl ilis ero consequis alit iliscillan vel irillaortio diat, vel irilis eugiate eu faccummy nibh ea consent acilit wiscidui bla consectet iriurem Ipis nostrud magnit iure consecte feugait nostrud er sustie corercil er siscing erci eugiat irit ut vent praestrud. SALES OPPORTUNITY Saestinibh et nullaore vel iusciliquat, suscillaor sim vel do cortin henim dit wisisl ulla consecte doloreet nibh ercil ut luptat la feu facil erostio dunt ip eu feum quationum Olorem nulputpat ad delissequisl ilis ero consequis alit iliscillan vel irillaortio diat, vel irilis eugiate eu faccummy nibh ea consent acilit wiscidui bla consectet iriurem Olorem nulputpat ad delissequisl ilis ero consequis alit iliscillan vel irillaortio diat, vel irilis eugiate eu faccummy nibh ea consent acilit wiscidui bla consectet iriurem TALKING POINTS Saestinibh et nullaore vel iusciliquat, suscillaor sim vel do cortin henim dit wisisl ulla consecte doloreet nibh ercil ut luptat la feu facil erostio dunt ip eu feum quationum Olorem nulputpat ad delissequisl ilis ero consequis alit iliscillan vel irillaortio diat, vel irilis eugiate eu faccummy nibh ea consent acilit wiscidui bla consectet iriurem Faccum iriusci tie vullaor tionse facip essim quat ipsum zzriure vullan utpat aliquam, vullandipisi etue do od minis nostrud do dolorperos aliquat. Content Area ends 1.25 from bottom of page Logo: 1.75 Long Margin:.5 Bottom 1946 west cook road : fort wayne, IN : REGALBELOIT.COM ph : fx : addresshere@regalbeloit.com 2011 Regal Beloit Corporation Copyright.5 Space between logo and contact information Street Address/Website: 9 pt All Caps Century Gothic Bold Phone/Fax/ 9 pt Century Gothic Regular G 26 HVACR Division

37 Genteq Style Guide Templates External Product Spec Sheets External product spec sheet templates should use the approved Genteq header and footer and follow these standards for type direction. Artwork for the Top Margin is available on the server. Margin: Top EON Product outlined with reflection & drop shadow Title: 44 pt All Caps Neutraface Display Bold Headings: 12 pt All Caps Neutraface Display Bold Content: 9 pt / 12 leading Century Gothic Regular Margins: 1 Left & Right The new Eon motor is a drop-in upgrade for the original ECM 2.3 motor. The motor is commonly used in applications in residential HVAC furnaces and air handlers, commercial variable air volume systems and fan filter units. Eon is a lighter, more compact variable speed ECM that is backward compatible with the existing ECM 2.3 motor and fits easily into existing systems. Eon allows you to imagine and implement possibilities that no conventional induction motor or competing variable-speed technology could provide. The product is offered in a wide range of specifications. SPECIFICATIONS Variable speed, constant torque/constant airflow, ECM 120/240/277 and 120/240 VAC single-phase input, 50/60Hz Designed for direct-drive blower applications in systems Available in 1/3, 1/2, 3/4 and 1HP ratings Operating speed range of rpm (1/3 HP rating will be rpm) NEMA 48-frame UL and cul recognized component, CE to follow RoHS Compliant FEATURES Variable speed operation from rpm (1/3 HP rating will be rpm) Five selectable constant torque settings controlled by 24VAC inputs 6kV surge protection Backward compatible with ECM 2.3 Reduced overall length and weight compared to ECM 2.3 Similar input connections to original ECM 2.3 ECM Toolbox based programming software BlakBox enabled BENEFITS Efficiencies of 75% with 2.3 replacement Efficiencies up to 80% with high efficiency design Reliability improvement with fully potted single control board and mechanical magnet retention Drop-in replacement for original ECM 2.3 with airflow and software solutions to minimize application engineering work Fully integrated connector ensures better protection against moisture and contaminants Using the latest version of ECM Toolbox, OEM customers can easily create EON programs from existing ECM 2.3 motor programs Improved starting characteristics over ECM 2.3 Content Area begins 3.25 from top of page Logo: 1.75 Long Margin:.5 Bottom APPLICATIONS Residential HVAC furnace and air handler Commercial variable air volume (VAV) Fan filter units (FFU) 1946 WEST COOK ROAD : FORT WAYNE, IN : thedealertoolbox.com PH : FX : Regal Beloit Corporation Content Area ends 1.25 from bottom of page Copyright (Margins & Logo placement may change slightly if a Technology logo is required. Standards for minimum space and minimum size must always be applied.).5 Space between logo and contact information Street Address/Website: 9 pt All Caps Neutraface Display Medium Phone/Fax/ 11 pt Neutraface Display Medium G 27 HVACR Division

38 Genteq Style Guide Templates Web site Footer All Genteq product websites should use the approved Genteq footer and follow these standards for type direction. Dimensions are based on a 1000 x 650 pixel safe browsing area Regal-Beloit Corporation Home Privacy Policy Contact Us Site Map Lower left corner Copyright and global navigation: (Home, Privacy Policy, Contact Us, Site Map) Century Gothic Regular 10 pt Lower right corner Small logo when applicable if not used at top of web page 106 pixels wide G 28 HVACR Division

39 Genteq Style Guide Templates Logo Placement Collateral In order to maintain brand consistency the Genteq logo must appear on every marketing piece produced. All print and collateral materials must have the logo somewhere on either the front or back with the minimum safe area and minimum size applied as shown on page 12 and a minimum distance of.25 from all trim edges. Print Advertising Promotional materials have very little time to communicate a sales message. By standardizing the location of the Genteq logo, our promotional materials can introduce us before the viewer even starts reading. Below are examples of available formats for logo placement, depending on how well it works with the layout. Logo From Edge: Recommended -.75 Minimum -.25 Logo Size: Recommended - 2 long Minimum - 1 (Fractional Page Ads Only) Legal copy on page 16 must appear in opposite corner from logo Lower Left Corner 2011 Regal Beloit Corporation Lower Right Corner 2011 Regal Beloit Corporation Bottom Centered 2011 Regal Beloit Corporation G 29 HVACR Division

40 Genteq Applications Print Advertising It s common to think that a consistent brand will make promotions boring nothing could be further from the truth. The sample ads below show how brand compliance can still pack a punch while maintaining a consistent look. G 30 HVACR Division

41 Genteq Applications Collateral Material Collateral material can come in any size and format imaginable. From direct mail to brochures, consistent use of the brand allows for dynamic design and a look that is easily recognizeable as Genteq. G 31 HVACR Division

42 Genteq Applications Web & Electronic Even in website and applications, the brand can be executed in a way that allows maximum impact and recognition Regal-Beloit Corporation Home Privacy Policy Contact Us Site Map G 32 HVACR Division

43 Genteq Applications Environmental Trade Show Environmental and trade show graphics follow the same standards as any other piece of communication. Notice in this example how the Genteq logo, fonts and colors work together to clearly represent our company. G 33 HVACR Division

44 Genteq Nameplates & Labels PSC Nameplate Diagrams Box labels and nameplates should use the approved Genteq logo and follow these standards for logo placement. G 34 HVACR Division

45 Genteq Nameplates & Labels ECM Nameplate Diagrams Box labels and nameplates should use the approved Genteq logo and follow these standards for logo placement. G 35 HVACR Division

46 Genteq Nameplates & Labels Capacitor Nameplate Diagrams Box labels and nameplates should use the approved Genteq logo and follow these standards for logo placement. G 36 HVACR Division

47 Genteq Nameplates & Labels Capacitor Nameplate Diagram Box labels and nameplates should use the approved Genteq logo and follow these standards for logo placement. Sleeve part number 22-1-XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX Part Number table Case diameter Capacitance Voltage 22mm 470µF 200Volts 22mm 330µF 250Volts 22mm 120µF 450Volts 25mm 150µF 450Volts 25mm 820µF 200Volts 25mm 680µF 200Volts 25mm 220µF 450Volts 25mm 560µF 250Volts 30mm 330µF 450Volts 30mm 390µF 400Volts 30mm 270µF 450Volts 30mm 180µF 450Volts 30mm 1200µF 200Volts 30mm 1200µF 250Volts 30mm 820µF 250Volts 30mm 2200µF 200Volts 30mm 1000µF 250Volts 35mm 1800µF 200Volts 35mm 470µF 450Volts 35mm 390µF 450Volts 35mm 680µF 400Volts 35mm 470µF 450Volts 35mm 35mm 560µF 450Volts 560µF 400Volts Capacitor Carton Label G 37 HVACR Division

48 Genteq Nameplates & Labels Motor Box Label Box labels and nameplates should use the approved Genteq logo and follow these standards for logo placement. Accessory Label G 38 HVACR Division

49 Genteq Consumer Genteq Comfort Introduction & Overview Free of industry jargon and confusing technical terms, Genteq Comfort is an excellent tool for educating consumers about the benefits of Genteq motors and components. In order to maintain a distinct seperation from Genteq motors and The Dealer Toolbox sites, Genteq Comfort has been given its own brand identity. The identity is still based on the main Genteq brand, but colors have been adjusted to a warmer, more consumer friendly palette. All product and marketing materials related to Genteq Comfort should adhere to the guidelines spelled out in this section. Logo Usage This alternate logo is used exclusively for all Genteq Comfort marketing materials. When the logo appears on a light halftone or background color, the logo on the left is used, and when appearing on a dark halftone or photo the logo is solid white and must have a difference in value of at least 60%. 1-Color This version of the logo is shown with the typographic element in solid Pantone 405 and the Cricket in Pantone 405 with a value of 50%. Solid white This version of the logo is shown with the Cricket and the typographic element in solid white. G 39 HVACR Division

50 Genteq Consumer Genteq Comfort Font Usage To build brand recognition and eliminate confusion in the marketplace, Genteq Comfort uses the same primary typeface as Genteq Corporate. Century Gothic is the preferred typeface to be used for all documents, publications, and electronic media. The entire Century Gothic family including italicized versions may be used. Century Gothic Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Century Gothic Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Color Usage Color reproduction is vital to the brand consistency of all Genteq Comfort marketing materials. Acceptable color options are shown below for Genteq Comfort materials only. Care must be taken when reproducing colors on any communications. Pantone 7495 CMYK 50/20/95/0 RGB 149/173/64 HTML 95AD40 Pantone 405 CMYK 48/52/64/52 RGB 84/74/59 HTML 544A3B Pantone 405 Value: 50% Pantone 574 CMYK 70/40/90/30 RGB 82/103/54 HTML Pantone 405 Value: 25% G 40 HVACR Division

51 Genteq Consumer Genteq Comfort Icon Usage The icon style is integral to the look of the Genteq Comfort brand. They are usually silhouettes with a very simple style and almost no definition. These icons are used for navigational elements in electronic media and supportive design elements in printed materials. Button Usage The buttons are a very important design elements specific to Genteq Comfort. They consist of simple reversed line art, such as numbers, letters and simple objects placed within a glassy green button. These buttons are used as supportive design elements and call attention to bullet points within copy. 1 2 G 41 HVACR Division

52 Genteq Consumer Genteq Comfort Illustration Style 2D Illustrations The 2D illustration style is vital in maintaining brand consistency among all Genteq Comfort marketing materials. These illustrations are more complex than the icons and buttons, defined by multiple shades of the Genteq Comfort color palette, black outline and gray drop shadow. Their whimsical style is used to convey a specific concept mentioned in copy and are displayed larger than icons and buttons. 3D Illustrations The 3D illustration style provides continuity between all of the Genteq Comfort design elements. They are more complicated than 2D illustrations and display almost photographic definition. When used with other simpler design elements they are outlined with green and have a gray dropshadow. 2D 3D G 42 HVACR Division