Integrated Brand Standards. HVACR Division

Transcription

1 HVACR Division

2 Table of Contents HVACR Division Regal Beloit RB-2 Introduction RB-3 Logo Guidelines & Usage RB-6 Wordmark Usage RB-7 Color Palette RB-8 Contact Information Genteq G-2 Welcome G-6 Brand Rationale G-8 Logo Guidelines & Usage G-13 Cricket Usage G-16 Wordmark Usage G-17 Color Palette G-18 Font Usage Brand Communications: G-19 Style Guide Templates G-30 Applications G-34 Nameplates & Labels G-39 Retail/Genteq Comfort G-45 Evergreen G-55 Motor Branding Hierarchy G-57 Capacitors G-58 Contact Information Morrill Motors MM-2 MM-6 MM-8 MM-12 MM-14 MM-15 MM-16 MM-17 MM-27 MM-31 MM-35 MM-36 Fasco Welcome Brand Rationale Logo Guidelines & Usage Marble Usage Wordmark Usage Color Palette Font Usage Brand Communications: Style Guide Templates Applications Nameplates & Labels Product Branding Hierarchy Contact Information F-2 Welcome F-5 Brand Rationale F-6 Logo Guidelines & Usage F-14 Style Guide Templates F-23 Applications F-25 Contact Information Project e PE-2 PE-3 PE-6 PE-7 PE-8 PE-9 PE-10 Introduction Logo Guidelines & Usage Wordmark Usage Color Palette Font Usage Brand Integration Branding Applications Education E-2 Welcome The Dealer Toolbox E-3 Introduction E-4 Logo Guidelines & Usage E-7 Wordmark Usage E-8 Color Palette E-9 Font Usage E-10 Brand Integration E-11 Branding Applications e Lab E-15 Introduction E-16 Logo Guidelines & Usage E-19 Wordmark Usage E-20 Color Palette E-21 Font Usage E-22 Brand Integration E-24 Branding Applications Technology T-2 Introduction T-3 BlaKBox Diagnostics T-4 Truecm T-5 AirKom T-6 Rotation Sensing Technology

3 Logo Guidelines & Usage Regal Beloit

4 Regal Beloit Introduction Regal Beloit is a leading manufacturer of electrical and mechanical motion control components. From electric motors and generators to gear reducers and electronic switchgears, our products are often concealed within, but essential to the function of so much of the equipment powering the world. You will find Regal Beloit products in home furnaces, pumps, elevators, conveyors, x-ray machines, office equipment, power stations and thousands of other critical uses. Our strength is in our market diversity as we serve an expansive array of markets from heavy industry to high technology. Markets include HVACR, food processing, medical, material handling, petrochemical, construction, manufacturing, agriculture and mining, to name a few. Few companies can match our abilities to adapt and modify products to required specifications and deliver consistent quality, at a fair price and time as dictated by the customer. RB 2 HVACR Division

5 Regal Beloit Logo Guidelines & Usage Primary Logo Our logo is what makes a lasting impression on everyone who sees our communications, and can be spotted by three elements - the blue sphere, red stripes, and typographic element. Our corporate identity program is meant to support that logo and further its impact. Proper, consistent and uniform use of the logo is essential for all of our branding initiatives and marketing activities. Consistent use of the Regal Beloit logo promotes recognition, familiarity and trust with customers. Blue Sphere Red Stripes Typographic Element RB 3 HVACR Division

6 Regal Beloit Logo Guidelines & Usage Alternate Logos The primary version of our logo should be your first choice when selecting a logo, no matter what project you re working on. Alternate versions of the logo are available, but should only be used when design or production issues make it impossible to reproduce the primary logo clearly. All alternate color versions and specialty applications of the logo need approval from the Corporate Communications Manager. Grayscale Flat Logo Use this only when it is impossible to reproduce the primary logo clearly Flat Logo Reverse If the background is too busy or dark, a reversed version is available. Choose the version which allows the most visibility. Flat Logo Alternative Colors There are exceptions to the primary logo color rules. For instance, the logo was used as PMS 8180 metallic in the Regal Beloit corporate brochure. All alternate colors require approval by the Corporate Communications Director. RB 4 HVACR Division

7 Regal Beloit Logo Guidelines & Usage No part of the logo may be altered in any way and must be reproduced only from approved Logo Restrictions artwork. Below are examples of unacceptable versions of the Regal Beloit logo. The Regal Beloit logo should not be shown with The relationship between the words Regal and The spacing between the letters in Regal and the red stripes as a gradient fading into white. Beloit should not be altered (i.e. making the Beloit should not be altered. This was a design element of an early version words larger or smaller). of the logo that has been changed to solid red stripes. Please delete all copies of this file. The four color logo should not be shown on a The logo should not be taken apart and used No font substitutions should be made in the dark blue or black background. as separate design elements in layouts (i.e. the text portion of the logo. globe used by itself without the type). RB 5 HVACR Division

8 Regal Beloit Logo Guidelines, Usage & Wordmark Signature Area Other logos should not be in the signature area of a printed piece. The Regal Beloit logo (and our brand logos) should be the only logos located in the signature portion of collateral. Organizational logos should be located in their own area of the printed collateral. Minimum Size For legiblity, the logo should never be smaller than.327 high..327 Wordmark Usage The registered name of the company is Regal-Beloit Corporation; therefore, Regal Beloit will be hyphenated (i.e. Regal-Beloit Corporation) when used to indicate the company as legal entity only. In all other instances, Regal Beloit should not be hyphenated. References to Regal Beloit in text should appear in the same typeface as the rest of the sentence and should always be in upper/lower case. RB 6 HVACR Division

9 Regal Beloit Color Palette Color Usage Color reproduction is vital to proper usage of the Regal Beloit logo. Acceptable color options are shown below. Care must be taken when reproducing colors on any communications. Materials and reproduction methods affect color and must be taken into account. All alternate colors need approval from the Corporate Communications Manager. Pantone 293 is one of three corporate colors used in the primary logo and for all Regal Beloit communications. It may be used in the spot color or the CMYK coordinates. Pantone 293 CMYK 100/45/0/14 RGB 55/95/166 HTML 0046AD Pantone 485 is one of three corporate colors used in the primary logo and for all Regal Beloit communications. It may be used in the spot color or the CMYK coordinates. Pantone 485 CMYK 0/95/100/0 RGB 192/37/31 HTML DC291E Black is one of three corporate colors used in the primary logo and for all Regal Beloit communications. It may be used in the spot color or the CMYK coordinates. Pantone Black CMYK 30/30/30/100 RGB 0/0/0 HTML RB 7 HVACR Division

10 Regal Beloit Contact Information Don t Be Afraid To Ask Consistency is important for all Regal Beloit communications in order to present a unified personality to our audience. For a complete list of guidelines on branding initiatives and marketing activities, please refer to Regal Beloit Corporate Branding Guidelines provided by Regal Beloit or contact the following people with questions. Therese Mueller-McLain Corporate Communications Director (608) [email protected] Nancy Pearson Project Coordinator/Art Director (608) [email protected] RB 8 HVACR Division

11 Genteq Logo Guidelines, Usage & Brand Integration 2011 Regal Beloit Corporation

12 Genteq Welcome Letter from Leadership For more than 100 years, Genteq has led the HVAC industry in quality and innovation. We are committed to excellence, and our customers expect nothing less from us. That commitment to excellence must carry through all that we do even our branding. Everything we touch, products, labels, user manuals, Web sites, advertisements, tradeshow displays even everyday letters and s, must clearly communicate the Genteq brand story. But Genteq is a big company with thousands of people spread across a diverse range of production facilities, distributors and contractors. How can we consistently share Genteq s brand story with the world? We developed this Standards Guide to help keep our story straight. Inside, you ll find everything you need to know to make sure that when it comes to telling the Genteq story, we are all on the same page. It also keeps us from getting bogged down with questions about what should go where and why. We can concentrate continuing to develop and produce the industry s most innovative, high-performance HVAC products. Sincerely, Paul Goldman Vice President Regal Beloit, HVACR Division G 2 HVACR Division

13 Genteq Welcome Introduction & Overview Just like peole have their own unique look and personality, businesses have an identity too. This identity is the businesses brand. The brand is how customers learn to recognize the business in the marketplace. The more familiar customers are with the brand, the less likely they are to mistrust or forget the brand. The purpose of this standards guide is to provide the essential elements you ll need to clearly and consistently tell the Genteq brand story to the world. Along with the basics, such as logo usage, type direction, color reproduction, etc., you will find additional information including company history, the Genteq mission statement and frequently asked questions regarding usage of the Genteq brand. G 3 HVACR Division

14 Genteq Welcome Company History Genteq, a division of Regal Beloit (NYSE:RBC), sets the standard for developing innovative, highefficiency motors and other control equipment for heating and cooling systems. Genteq products are found in premier heating and cooling equipment worldwide. In 2004, Regal Beloit acquired General Electric s commercial and residential HVACR motors and capacitors businesses. The agreement included the right for Regal Beloit to use the GE brand through So in 2009, Regal Beloit rebranded its motor and capacitor division under the name Genteq. This name combines the root gen, referencing new beginnings (genesis) and ingenuity, with teq, showing a continued passion for the newest technology and a unique, innovative approach to problem solving. Genteq provides innovative, premium motors and other components for all major brands of furnaces and air conditioners. Our reputation for superior-quality, highly reliable products and strong customer relationships make us the preferred brand throughout the heating and cooling industry. TIMELINE OF GENTEQ S KEY DATES 1892 General Electric Company Founded 1955 Regal Beloit Founded 2004 Regal Beloit acquires GE s residential HVACR electric motors and capacitors business 2009 GE motors and capacitors renamed Genteq G 4 HVACR Division

15 Genteq Welcome Vision & Mission Mission Statement To be the HVAC industry s preferred brand by creating innovative, premium comfort and electrical components with a proven reputation for high quality and high reliability, backed by strong customer relationships. Core Values Innovation Genteq is committed to exploring new technology to stay at the front of the curve when it comes to performance and efficiency. Premium Genteq products consistently lead the industry in their product categories. High Quality Genteq products combine superior materials and meticulous production standards to achieve unrivaled quality. High Reliability Genteq products are engineered and manufactured for consistent, dependable performance. Proven Genteq s reputation is built on more than 100 years of consistent performance in the industry. Preferred Genteq products are the first choice of customers and contractors throughout the industry. Global The influence of Genteq s innovative products shape the international market. Service A personalized approach to business makes Genteq s customer service as dependable as its products. G 5 HVACR Division

16 Genteq Brand Rationale Branding Matrix The Branding Matrix is designed to be a visual encyclopedia for the Genteq brand. It lists and defines each key feature of our brand, and how to explain these features to the public. Once you know your way around this matrix, you ll be able to clearly and consistently present the Genteq brand to anyone. ATTRIBUTES: OUR POSITION: Visual Image: Physical image/appearance Brand Description: Core Value Proposition: is: is Not: What is the essence of our brand positioning? Core characteristics that are valuable to our market Characteristics that describe us Characteristics that do not describe us We create the HVAC industry s most innovative, high quality comfort and electrical components. Innovative, premium, high-quality, high-reliability, proven, preferred, global, relational Forward-thinking, meticiulous, responsive, trustworthy Complacent, cheap, obsolete Mission Statement: What drives all decisions? Brand Power: The thrust behind the brand To be the HVAC industry s preferred brand by creating innovative, premium comfort and electrical components with a proven reputation for high quality and high reliability, backed by strong customer relationships. Lead the industry Tagline: Benefit-driven, descriptive Energized by Genteq Positioning: Role(s) within the market Recognized industry leader in innovation and quality Passions: Record those things you are passionate about Invention, exploration, engineering, performance, efficiency, reliability, customer relationships Top Marketing Tools: Top tools and tactics to leverage Our staff and teamwork, desire to aspire for excellence, customer list, our story Web sites, direct mail, e blasts, trade advertising, trade shows, products Who is Our Audience/Prospect?: Who are those who can and will decide to pay for our service? OEMs, Distributors, Contractors, General Consumers G 6 HVACR Division

17 Genteq Brand Rationale FAQs Q: Do I need approval every time I use the logo? A: No. Hopefully this guide will answer all your questions on how to use the logo. If you do have a question, you can contact the Marketing Department. Q: Can I use a script font for fancier applications, such as invitations or awards? A: No. The official Genteq fonts are Century Gothic and Neutraface Text. For more formal applications, Neutraface is a clean, refined choice. For more direction, ask a member of the Marketing Department. Q: Can I change the color of the Genteq logo? A: No. The logo must remain in the Genteq Primary Blue (Pantone 312). Refer to page G10 of this Guide for alternate logos that may be substituted for the Primary logo in certain circumstances. Q: What do I tell customers when they ask for GE motors and parts? A: It is important that the transition from GE to Genteq is complete and seamless. Customers should be informed of the name change, and reassured that the motors and components are the same components they have come to rely on. Q: Can I use the logo in my PowerPoint presentation? A: Yes. Guidelines for PowerPoint templates are provided on page G22 of this Guide. Q: I sold my customer a Genteq motor, but the motor I ll install is still in GE branding. What now? A: It takes time to transition from one brand to the next. Motors and components with the former GE branding should be used up in the course of normal business operations, and then replaced with the new Genteq branded motors and components. If a customer asks, use the opportunity to quickly tell the Genteq brand story, and then reassure them that the motors and components are the same. G 7 HVACR Division

18 Genteq Logo Guidelines & Usage Primary Logo Meet the workhorse of the Genteq brand. The primary logo can be spotted by the two elements the typographic element and the Cricket. This version of our logo should be your first choice when selecting a logo, no matter what project you re working on. Alternate versions of the logo are available, but should only be used when design or production issues make it impossible to reproduce the primary logo clearly. Cricket Registered Trade Mark Typographic Element G 8 HVACR Division

19 Genteq Logo Guidelines & Usage Alternate Logos These alternate logos may be used when production issues make it impossible to reproduce the primary logo. These versions of the logo should appear on a white or light halftone background. When appearing on a light halftone or photo the logo must have a difference in value of at least 80%. 4-color dimensional This version is shown with its traditional blue colors. The Cricket is dimensional and may be used for a stylized look when used with 3D objects and digital applications, such as web. 2-color Flat This version is shown with its traditional Pantone 312, 295 spot colors. 1-color Flat This version is shown with its traditional Pantone color Flat This version is shown with its traditional darker Pantone 295. Grayscale Flat This 1-color grayscale logo is shown with a 60% black Cricket and 100% black typographic element. Black & white This version is shown with all elements in 100% black. G 9 HVACR Division

20 Genteq Logo Guidelines & Usage Alternate Reversed Logos These alternate logos may be used when the background behind the logo is too busy or dark. These versions of the logo should appear on a solid or dark halftone background. When appearing on a dark halftone or photo, the logo must have a difference in value of at least 60%. Solid Pantone 312 Solid white This version of the logo is shown with the Cricket in Pantone 312 (use CMYK equivalent when produced in 4-color) and the typographic element in solid white. Solid white This version of the logo is shown with the Cricket and the typographic element in solid white. Solid Pantone 312 Solid white This version of the logo is shown with the Cricket and the typographic element in Pantone 312 (use CMYK equivalent when produced in 4-color). Greyscale Solid white This version of the logo is shown with the Cricket in 40% black and the typographic element in solid white. Greyscale This version of the logo is shown with the Cricket and the typographic element in 40% black. G 10 HVACR Division

21 Genteq Logo Guidelines & Usage Logo Restrictions The Genteq logo must always remain easily recognizable. No part of the logo may be altered in any way and must be reproduced only from approved artwork. Below are examples of unacceptable versions of the Genteq logo. These restrictions are here to maintain brand consistency. Never remove or alter any portion of the logo. Never change the colors of the logo. Never fill in the lines of the Cricket with a color. Never stretch the logo. Never rotate the logo unless used vertically on environmental graphics. Never skew the logo. Never add an additional title to the approved logo. An acceptable version of the logo when used with a title or product name is shown on page 57 of the Genteq section. Motors ECM by Regal Beloit ECM by Regal Beloit G 11 HVACR Division

22 Genteq Logo Guidelines & Usage Logo Safe Area Keeping other elements a comfortable distance away from the logo will give it the prominance it requires in any design. Other elements should always maintain a space equal to a minimum of 10% of the entire logo size around all sides of the logo art. 10% 10% 10% 10% Graphic Proportions In order to maintain brand consistency the logo must never be altered from its original graphic proportions Minimum Size In order to maintain readability and avoid print production limitations the logo should never appear smaller than 1 from the edge of the cricket to the edge of the on all traditionally printed marketing materials. (Please note that the logo may be required to appear smaller on some nameplates and labels due to production restrictions.) 1 G 12 HVACR Division

23 Genteq Cricket Usage The Cricket Our internal nickname for the Genteq logo graphic is the Cricket. It gives any design instant recognition and a powerful presence in the marketplace. The Cricket can be used as a separate art graphic as long as the entire logo appears somewhere on the marketing piece. The preferred version of the Cricket is shown below in Pantone 312. Sphere Sharp Edges Reversed Negative Space Corporate Color G 13 HVACR Division

24 Genteq Cricket Usage Cricket Variations The Cricket can appear in a wide range of options, depending on the circumstances. The Cricket can be enlarged to massive proportions, reduced to a pea-sized mark, or customized to be integrated into a special campaign or promotion. It can be reproduced in almost any application, as long as the correct option is chosen and approved by the Marketing Department. 4-color dimensional This version is shown with its traditional blue colors. It may be used for a stylized look when used with 3D objects and digital applications, such as web. Pantone 312 Screened Back This version is to be used behind type and other design elements as a supporting graphic. All type and other elements must be readable and recognizable. Solid Pantone 295 This version is shown in its traditional Pantone 295 color. It is ideal for marketing pieces printed in 1-color. Pantone 295 Screened Back This version is to be used behind type and other design elements as a supporting graphic. All type and other elements must be readable and recognizable. Black & White This version is shown in 100% black. It is used when the Cricket can not be screened back or reproduced in color. Grayscale Screened Back This version is to be used behind type and other design elements as a supporting graphic. All type and other elements must be readable and recognizable. Campaign Integration Occasionally, the Cricket can be dressed up for special campaign promotions. Additional elements or alternate treatments of the Cricket fill are permitted, provided they are reviewed and approved by the Marketing Department. G 14 HVACR Division

25 Genteq Cricket Usage Cricket Cropping A versatile application of the Cricket is to crop it off the edge of a layout. The Cricket can be cropped in many ways, provided it is reviewed and approved by the Marketing Department, and it must always remain recognizable. Below are some examples of how the Cricket may be cropped in any of its variations. Cricket Restrictions The Cricket must always remain easily recognizable. It may not be altered in any way and must be reproduced only from approved artwork. Below are examples of unacceptable versions of the Cricket. These restrictions are here to maintain brand consistency. Never fill in the lines of the Cricket with a color. Never flip or rotate the Cricket. Never skew the Cricket. Never change the horizontal or vertical proportion of the Cricket. G 15 HVACR Division

26 Genteq Wordmark Usage Genteq in Written Form Genteq is to be treated as a proper name and should be capitalized whenever it appears in print. This includes brochures, internal/external correspondence, Internet applications, press releases, legal documents and advertisements. Genteq is a registered trademark. A super-scripted symbol must be included with the first appearance of the Genteq name in any brochure, advertisement, correspondence, websites, etc. The symbol is not a legal requirement, therefore it may be dropped in any additional appearances of the Genteq name within the same project. First Appearance: Genteq Additional Appearances: Genteq Genteq Legal Copy Genteq is owned by Regal Beloit Corporation, making the brand a registered trademark of Regal Beloit. Legal copy describing this relationship should appear somewhere on all advertising and collateral materials no smaller than 5 pt type and should be stated in this manner: 2011 Regal Beloit Corporation G 16 HVACR Division

27 Genteq Color Palette Color Usage Color reproduction is vital to proper usage of the Genteq logo. Acceptable color options are shown below. Care must be taken when reproducing colors on any communications. Materials and reproduction methods affect color and must be taken into account. All alternate colors need approval from the Marketing Department. Primary Pantone 312 is one of two corporate colors used in the primary logo and for all Genteq communications. It may be used in the spot color or the CMYK coordinates. Pantone 312 CMYK 96/0/11/0 RGB 60/167/217 HTML 00ADDO Supportive Pantone 295 is one of two corporate colors used in the primary logo and for all Genteq communications. It may be used in the spot color or the CMYK coordinates. Pantone 295 CMYK 100/57/0/40 RGB 34/65/115 HTML 002F5F Accent Black is acceptable as a supportive color, but never as the primary color. All percentages of black may be used to create shades of gray. Pantone Black CMYK 30/30/30/100 RGB 0/0/0 HTML G 17 HVACR Division

28 Genteq Font Usage Font Selection Our corporate fonts are the graphic voice of the Genteq brand. Our audiences expect to see a certain look from our products and marketing materials. To build brand recognition and eliminate confusion in the marketplace, use these fonts to represent Genteq. Primary Usage Century Gothic is the preferred typeface of Genteq to be used for all documents, publications, and electronic media. The entire Century Gothic family including italicized versions may be used. Century Gothic Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Century Gothic Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Alternate Usage Neutraface Text is the alternate typeface of Genteq to be used sparingly for headlines or when Century Gothic is unavailable. The entire Neutraface Text family including italicized versions may be used. Neutraface Text Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Neutraface Text Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz G 18 HVACR Division

29 Genteq Style Guide Templates Signature Every correspondence will be closed with a personalized Genteq-approved signature. templates are available through the IT department. Paul GoldmaN Vice President hvacr cell : ph : fx : Name: 12 pt All Caps Century Gothic Bold Title: 10 pt All Caps Century Gothic Bold Contact Information: 11 pt Century Gothic Regular Logo: 146 Pixels Wide White Background Contact information is flush left, aligned with Genteq logotype. G 19 HVACR Division

30 Genteq Style Guide Templates E-stationery Cover Sheet Correspondence attached to s should be written using the Genteq approved electronic stationery template. This template is available as an editable Word-formatted.doc file. Street Address: 9 pt All Caps Century Gothic Bold 16 leading Phone/Fax: 9 pt Century Gothic Regular Content: 11 pt / 16 leading Century Gothic Regular 1946 west cook road : fort wayne, IN ph : fx : Paul GoldmaN Vice President hvacr cell : ph : fx : [email protected] Volendio consecte con et enibh et nulla consequisi te velesed enim ing elit, conse minit, conulla feuisim in vercillan vulput prat utet alisit vent ad dolese dolortionum at. Uptatum sandit ipsummod magnibh etummy nostio odit vullutpatin henissi eugiat, sisim quatem dolorti sissed eumsand ignisl ea faciliquis ad ex ex ex ercinisim elenim exer am, quis nim nos augait, senim vulla atum adipsum nummy num zzrit irit vel esequat autpatem ilit lobortie core dit voluptat vero odit er suscidunt vel ute conse dolorpe rciniat. To odit lut laortisl ullaorem quis nostrud dolutat wis delesed magna faccum zzriuscil ea feu feuis augait vel ex et ullaor atue consequamet ad digna at illa aut acilit alisl exeros er alis euguer sent augait in henibh eum esto con utem veros nonsendrer am velis nulla feuipsuscil doloree tueriustie faccummodo enim irit, con hent pratue con et diamcon sequamc onsectet nosto dit lorperos augiatis elese conulla feugait utpat. Name: 10 pt All Caps Century Gothic Regular Title: 6 pt All Caps Century Gothic Bold Contact Info: 9 pt Century Gothic Regular 11 leading Volorem dolore magnim vulputpate ver alit ut in etuer iliquam, consequat nonsectet, conullan ullamet, verit utpat luptat praessis niam velit autpat iniam quis num venibh euis exeros ad tat. At wis numsan vullan ullandi atueriliquat autpatumsan enibh et autem ipissequam, quis adipsum enim vel do consequam do duisci blamconsed elesting erosto ea commy nisim zzriliquisim dolor sisit ilit, quatum venis niat utat. Ver irit, suscipit ad magnim incipsustrud te magnim dolorperat ing eliqui eniscidunt wissit do erit lorpercidunt alit wiscipsusto odo dolobortie magna autet aut velissis aut augait praessed magnibh essi. Artwork for the watermark is available on the server. Division: 10 pt All Caps Century Gothic Bold 2011 Regal Beloit Corporation Copyright G 20 HVACR Division

31 Genteq Style Guide Templates E-stationery Second Sheet Second sheets are provided for all multi-page letters. Volendio consecte con et enibh et nulla consequisi te velesed enim ing elit, conse minit, conulla feuisim in vercillan vulput prat utet alisit vent ad dolese dolortionum at. Uptatum sandit ipsummod magnibh etummy nostio odit vullutpatin henissi eugiat, sisim quatem dolorti sissed eumsand ignisl ea faciliquis ad ex ex ex ercinisim elenim exer am, quis nim nos augait, senim vulla atum adipsum nummy num zzrit irit vel esequat autpatem ilit lobortie core dit voluptat vero odit er suscidunt vel ute conse dolorpe rciniat. Content: 11 pt / 16 leading Century Gothic Regular To odit lut laortisl ullaorem quis nostrud dolutat wis delesed magna faccum zzriuscil ea feu feuis augait vel ex et ullaor atue consequamet ad digna at illa aut acilit alisl exeros er alis euguer sent augait in henibh eum esto con utem veros nonsendrer am velis nulla feuipsuscil doloree tueriustie faccummodo enim irit, con hent pratue con et diamcon sequamc onsectet nosto dit lorperos augiatis elese conulla feugait utpat. Volorem dolore magnim vulputpate ver alit ut in etuer iliquam, consequat nonsectet, conullan ullamet, verit utpat luptat praessis niam velit autpat iniam quis num venibh euis exeros ad tat. At wis numsan vullan ullandi atueriliquat autpatumsan enibh et autem ipissequam, quis adipsum enim vel do consequam do duisci blamconsed elesting erosto ea commy nisim zzriliquisim dolor sisit ilit, quatum venis niat utat. Ver irit, suscipit ad magnim incipsustrud te magnim dolorperat ing eliqui eniscidunt wissit do erit lorpercidunt alit wiscipsusto odo dolobortie magna autet aut velissis aut augait praessed magnibh essi. Artwork for the watermark is available on the server. Division: 10 pt All Caps Century Gothic Bold 2011 Regal Beloit Corporation Copyright G 21 HVACR Division

32 2011 Regal Beloit Corporation 2011 Regal Beloit Corporation 2011 Regal Beloit Corporation 2011 Regal Beloit Corporation Genteq Style Guide Templates PowerPoint Cover Slides PowerPoint presentation title screens should use the approved Genteq presentation template and follow these standards for type direction. Intro Title Goes Here Sub Title Goes Here Presentation Title: 44 pt Century Gothic Bold Subtitle (optional) 28 pt Century Gothic Regular Italic Date: 44 pt Century Gothic Regular 2011 Regal Beloit Corporation Copyright Primary Title Slide Intro Title Goes Here Sub Title Goes Here Intro Title Goes Here Sub Title Goes Here Intro Title Goes Here Sub Title Goes Here Intro Title Goes Here Sub Title Goes Here Alternate Title Slides G 22 HVACR Division

33 2011 Regal Beloit Corporation 2011 Regal Beloit Corporation Genteq Style Guide Templates PowerPoint Content Slides PowerPoint presentation content screens should use the approved Genteq presentation template Regal Beloit Corporation Primary Content Slide Alternate Content Slides G 23 HVACR Division

34 Genteq Style Guide Templates Press Releases Press releases should use the approved Genteq template and follow these standards for type direction. Logo: 2.75 long.75 Margin from top Title PRESS RELEASE : 20 pt All Caps Century Gothic Bold Subtitle: 12 pt / 12 leading Century Gothic Regular Content: 12 pt / 14 leading Century Gothic Regular Press Release FOR IMMEDIATE RELEASE: Month 00, 2009 For further information contact: Contact Name Company Name name@ .com Contact Name Company Name name@ .com This is the placement for the press release headline; two lines if appropriate A deck can go here if necessary Et prat, quat. Erciduis ex erit, velisl do exeraessis nonse exer il ulla feugait eum vendio consed euguerat ulla facidunt iurer si ex eugue modolesto esequissis num do do dipit, volummy nibh erit dolore velendi amconse faciliquat. Ut pratio exercil eniam dolore feum veliquat. Ut incilit dionum nibh et iriure cor si blandre dunt lobor sum nulput et, si tio eum vullan ut am acil eummy nonsequi eugue magnim quipsum velisl dipismo luptat aliquate mod magna facilit diam iliquam iureet, conum alisl utpat, core corer inibh eriureet wis accum iriuscilla facil euipit am vel utat, veniatie magna adiat. Contact info: 10 pt / 12 leading Century Gothic Regular Headline: 16 pt / 18 leading Century Gothic Bold Optional subhead: 16 pt Century Gothic Regular Equis eum zzrilis autpat, vulpute vel esequis et praesed eui euis dipit, quisisi tetue conum volor alit inim et niametueros nos aci ting ea feuismodolum do ea adit eliquisis augiatet essenis augue feuis dipsums andignibh er alis eum dolum quis autpat irit lam, susto odolore feugueriure faccum incinci etum il exerci blaore tin henibh ex eugiat. Tat elisim illutat Boiler Plate: About company info must be included in every Press Release Margins: 1.25 left, right, and bottom About Genteq Genteq creates innovative, premium comfort and electrical components. Its proven reputation for high quality, highly reliable products and strong customer relationships make it the preferred brand throughout the industry. For more information on Evergreen CM, visit About Regal Beloit Regal Beloit (NYSE:RBC) is a leading manufacturer of mechanical and electrical motion control and power generation products serving markets throughout the world. Regal Beloit is headquartered in Beloit, Wis., and has manufacturing, sales, and service facilities throughout the United States, Canada, Mexico, Europe and Asia Regal Beloit Corporation Copyright G 24 HVACR Division

35 Genteq Style Guide Templates White Papers White paper templates should use the approved Genteq header and footer and follow these standards for type direction. Margin:.5 Top Title: 24 pt / 28 leading All Caps Century Gothic Bold WHITE PAPER - TITLE WILL USUALLY BE LONG ENOUGH TO USE A SECOND LINE - DATE Content Area begins 1.5 from top of page Margins:.5 Left & Right Gray indicates content area (Gray does not print) Logo: 1.75 Long Margin:.5 Bottom 1946 west cook road : fort wayne, IN : REGALBELOIT.COM ph : fx : [email protected] 2011 Regal Beloit Corporation Content Area ends 1.25 from bottom of page Copyright.5 Space between logo and contact information Street Address/Website: 9 pt All Caps Century Gothic Bold Phone/Fax/ 9 pt Century Gothic Regular G 25 HVACR Division

36 Genteq Style Guide Templates Internal Product Spec Sheets Internal product spec sheet templates should use the approved Genteq header and footer and follow these standards for type direction. Margin:.5 Top Title: 30 pt All Caps Century Gothic Bold PRODUCT NAME FEATURES Olorem nulputpat ad delissequisl ilis ero consequis alit iliscillan vel irillaortio diat, vel irilis eugiate eu faccummy nibh ea consent acilit Ipis nostrud magnit iure consecte feugait nostrud er sustie corercil er siscing erci eugiat irit ut vent praestrud min henim dolutpat, quam, si. Faccum iriusci tie vullaor tionse facip essim quat ipsum zzriure vullan utpat aliquam, vullandipisi etue do od minis nostrud do dolorperos aliquat. Content Area begins 1.5 from top of page Headings: 12 pt All Caps Century Gothic Bold Content: 10 pt / 12 leading Century Gothic Regular Margins:.5 Left & Right Specifications Olorem nulputpat ad delissequisl ilis ero consequis alit iliscillan vel irillaortio diat, vel irilis eugiate eu faccummy nibh ea consent acilit wiscidui bla consectet iriurem Ipis nostrud magnit iure consecte feugait nostrud er sustie corercil er siscing erci eugiat irit ut vent praestrud min henim dolutpat. Faccum iriusci tie vullaor tionse facip essim quat ipsum zzriure vullan utpat aliquam, vullandipisi etue do od minis nostrud do dolorperos aliquat, vendio erat iliquam. Saestinibh et nullaore vel iusciliquat, suscillaor sim vel do cortin henim dit wisisl ulla consecte doloreet nibh ercil ut luptat la feu facil erostio dunt ip eu feum quationum Olorem nulputpat ad delissequisl ilis ero consequis alit iliscillan vel irillaortio diat, vel irilis eugiate eu faccummy nibh ea consent acilit wiscidui bla consectet iriurem Ipis nostrud magnit iure consecte feugait nostrud er sustie corercil er siscing erci eugiat irit ut vent praestrud. Faccum iriusci tie vullaor tionse facip essim quat ipsum. BENEFITS Saestinibh et nullaore vel iusciliquat, suscillaor sim vel do cortin henim dit wisisl ulla consecte doloreet nibh ercil ut luptat la feu facil erostio. Olorem nulputpat ad delissequisl ilis ero consequis alit iliscillan vel irillaortio diat, vel irilis eugiate eu faccummy nibh ea consent acilit wiscidui bla consectet iriurem Ipis nostrud magnit iure consecte feugait nostrud er sustie corercil er siscing erci eugiat irit ut vent praestrud. SALES OPPORTUNITY Saestinibh et nullaore vel iusciliquat, suscillaor sim vel do cortin henim dit wisisl ulla consecte doloreet nibh ercil ut luptat la feu facil erostio dunt ip eu feum quationum Olorem nulputpat ad delissequisl ilis ero consequis alit iliscillan vel irillaortio diat, vel irilis eugiate eu faccummy nibh ea consent acilit wiscidui bla consectet iriurem Olorem nulputpat ad delissequisl ilis ero consequis alit iliscillan vel irillaortio diat, vel irilis eugiate eu faccummy nibh ea consent acilit wiscidui bla consectet iriurem TALKING POINTS Saestinibh et nullaore vel iusciliquat, suscillaor sim vel do cortin henim dit wisisl ulla consecte doloreet nibh ercil ut luptat la feu facil erostio dunt ip eu feum quationum Olorem nulputpat ad delissequisl ilis ero consequis alit iliscillan vel irillaortio diat, vel irilis eugiate eu faccummy nibh ea consent acilit wiscidui bla consectet iriurem Faccum iriusci tie vullaor tionse facip essim quat ipsum zzriure vullan utpat aliquam, vullandipisi etue do od minis nostrud do dolorperos aliquat. Content Area ends 1.25 from bottom of page Logo: 1.75 Long Margin:.5 Bottom 1946 west cook road : fort wayne, IN : REGALBELOIT.COM ph : fx : [email protected] 2011 Regal Beloit Corporation Copyright.5 Space between logo and contact information Street Address/Website: 9 pt All Caps Century Gothic Bold Phone/Fax/ 9 pt Century Gothic Regular G 26 HVACR Division

37 Genteq Style Guide Templates External Product Spec Sheets External product spec sheet templates should use the approved Genteq header and footer and follow these standards for type direction. Artwork for the Top Margin is available on the server. Margin: Top EON Product outlined with reflection & drop shadow Title: 44 pt All Caps Neutraface Display Bold Headings: 12 pt All Caps Neutraface Display Bold Content: 9 pt / 12 leading Century Gothic Regular Margins: 1 Left & Right The new Eon motor is a drop-in upgrade for the original ECM 2.3 motor. The motor is commonly used in applications in residential HVAC furnaces and air handlers, commercial variable air volume systems and fan filter units. Eon is a lighter, more compact variable speed ECM that is backward compatible with the existing ECM 2.3 motor and fits easily into existing systems. Eon allows you to imagine and implement possibilities that no conventional induction motor or competing variable-speed technology could provide. The product is offered in a wide range of specifications. SPECIFICATIONS Variable speed, constant torque/constant airflow, ECM 120/240/277 and 120/240 VAC single-phase input, 50/60Hz Designed for direct-drive blower applications in systems Available in 1/3, 1/2, 3/4 and 1HP ratings Operating speed range of rpm (1/3 HP rating will be rpm) NEMA 48-frame UL and cul recognized component, CE to follow RoHS Compliant FEATURES Variable speed operation from rpm (1/3 HP rating will be rpm) Five selectable constant torque settings controlled by 24VAC inputs 6kV surge protection Backward compatible with ECM 2.3 Reduced overall length and weight compared to ECM 2.3 Similar input connections to original ECM 2.3 ECM Toolbox based programming software BlakBox enabled BENEFITS Efficiencies of 75% with 2.3 replacement Efficiencies up to 80% with high efficiency design Reliability improvement with fully potted single control board and mechanical magnet retention Drop-in replacement for original ECM 2.3 with airflow and software solutions to minimize application engineering work Fully integrated connector ensures better protection against moisture and contaminants Using the latest version of ECM Toolbox, OEM customers can easily create EON programs from existing ECM 2.3 motor programs Improved starting characteristics over ECM 2.3 Content Area begins 3.25 from top of page Logo: 1.75 Long Margin:.5 Bottom APPLICATIONS Residential HVAC furnace and air handler Commercial variable air volume (VAV) Fan filter units (FFU) 1946 WEST COOK ROAD : FORT WAYNE, IN : thedealertoolbox.com PH : FX : Regal Beloit Corporation Content Area ends 1.25 from bottom of page Copyright (Margins & Logo placement may change slightly if a Technology logo is required. Standards for minimum space and minimum size must always be applied.).5 Space between logo and contact information Street Address/Website: 9 pt All Caps Neutraface Display Medium Phone/Fax/ 11 pt Neutraface Display Medium G 27 HVACR Division

38 Genteq Style Guide Templates Web site Footer All Genteq product websites should use the approved Genteq footer and follow these standards for type direction. Dimensions are based on a 1000 x 650 pixel safe browsing area Regal-Beloit Corporation Home Privacy Policy Contact Us Site Map Lower left corner Copyright and global navigation: (Home, Privacy Policy, Contact Us, Site Map) Century Gothic Regular 10 pt Lower right corner Small logo when applicable if not used at top of web page 106 pixels wide G 28 HVACR Division

39 Genteq Style Guide Templates Logo Placement Collateral In order to maintain brand consistency the Genteq logo must appear on every marketing piece produced. All print and collateral materials must have the logo somewhere on either the front or back with the minimum safe area and minimum size applied as shown on page 12 and a minimum distance of.25 from all trim edges. Print Advertising Promotional materials have very little time to communicate a sales message. By standardizing the location of the Genteq logo, our promotional materials can introduce us before the viewer even starts reading. Below are examples of available formats for logo placement, depending on how well it works with the layout. Logo From Edge: Recommended -.75 Minimum -.25 Logo Size: Recommended - 2 long Minimum - 1 (Fractional Page Ads Only) Legal copy on page 16 must appear in opposite corner from logo Lower Left Corner 2011 Regal Beloit Corporation Lower Right Corner 2011 Regal Beloit Corporation Bottom Centered 2011 Regal Beloit Corporation G 29 HVACR Division

40 Genteq Applications Print Advertising It s common to think that a consistent brand will make promotions boring nothing could be further from the truth. The sample ads below show how brand compliance can still pack a punch while maintaining a consistent look. G 30 HVACR Division

41 Genteq Applications Collateral Material Collateral material can come in any size and format imaginable. From direct mail to brochures, consistent use of the brand allows for dynamic design and a look that is easily recognizeable as Genteq. G 31 HVACR Division

42 Genteq Applications Web & Electronic Even in website and applications, the brand can be executed in a way that allows maximum impact and recognition Regal-Beloit Corporation Home Privacy Policy Contact Us Site Map G 32 HVACR Division

43 Genteq Applications Environmental Trade Show Environmental and trade show graphics follow the same standards as any other piece of communication. Notice in this example how the Genteq logo, fonts and colors work together to clearly represent our company. G 33 HVACR Division

44 Genteq Nameplates & Labels PSC Nameplate Diagrams Box labels and nameplates should use the approved Genteq logo and follow these standards for logo placement. G 34 HVACR Division

45 Genteq Nameplates & Labels ECM Nameplate Diagrams Box labels and nameplates should use the approved Genteq logo and follow these standards for logo placement. G 35 HVACR Division

46 Genteq Nameplates & Labels Capacitor Nameplate Diagrams Box labels and nameplates should use the approved Genteq logo and follow these standards for logo placement. G 36 HVACR Division

47 Genteq Nameplates & Labels Capacitor Nameplate Diagram Box labels and nameplates should use the approved Genteq logo and follow these standards for logo placement. Sleeve part number 22-1-XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX Part Number table Case diameter Capacitance Voltage 22mm 470µF 200Volts 22mm 330µF 250Volts 22mm 120µF 450Volts 25mm 150µF 450Volts 25mm 820µF 200Volts 25mm 680µF 200Volts 25mm 220µF 450Volts 25mm 560µF 250Volts 30mm 330µF 450Volts 30mm 390µF 400Volts 30mm 270µF 450Volts 30mm 180µF 450Volts 30mm 1200µF 200Volts 30mm 1200µF 250Volts 30mm 820µF 250Volts 30mm 2200µF 200Volts 30mm 1000µF 250Volts 35mm 1800µF 200Volts 35mm 470µF 450Volts 35mm 390µF 450Volts 35mm 680µF 400Volts 35mm 470µF 450Volts 35mm 35mm 560µF 450Volts 560µF 400Volts Capacitor Carton Label G 37 HVACR Division

48 Genteq Nameplates & Labels Motor Box Label Box labels and nameplates should use the approved Genteq logo and follow these standards for logo placement. Accessory Label G 38 HVACR Division

49 Genteq Consumer Genteq Comfort Introduction & Overview Free of industry jargon and confusing technical terms, Genteq Comfort is an excellent tool for educating consumers about the benefits of Genteq motors and components. In order to maintain a distinct seperation from Genteq motors and The Dealer Toolbox sites, Genteq Comfort has been given its own brand identity. The identity is still based on the main Genteq brand, but colors have been adjusted to a warmer, more consumer friendly palette. All product and marketing materials related to Genteq Comfort should adhere to the guidelines spelled out in this section. Logo Usage This alternate logo is used exclusively for all Genteq Comfort marketing materials. When the logo appears on a light halftone or background color, the logo on the left is used, and when appearing on a dark halftone or photo the logo is solid white and must have a difference in value of at least 60%. 1-Color This version of the logo is shown with the typographic element in solid Pantone 405 and the Cricket in Pantone 405 with a value of 50%. Solid white This version of the logo is shown with the Cricket and the typographic element in solid white. G 39 HVACR Division

50 Genteq Consumer Genteq Comfort Font Usage To build brand recognition and eliminate confusion in the marketplace, Genteq Comfort uses the same primary typeface as Genteq Corporate. Century Gothic is the preferred typeface to be used for all documents, publications, and electronic media. The entire Century Gothic family including italicized versions may be used. Century Gothic Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Century Gothic Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Color Usage Color reproduction is vital to the brand consistency of all Genteq Comfort marketing materials. Acceptable color options are shown below for Genteq Comfort materials only. Care must be taken when reproducing colors on any communications. Pantone 7495 CMYK 50/20/95/0 RGB 149/173/64 HTML 95AD40 Pantone 405 CMYK 48/52/64/52 RGB 84/74/59 HTML 544A3B Pantone 405 Value: 50% Pantone 574 CMYK 70/40/90/30 RGB 82/103/54 HTML Pantone 405 Value: 25% G 40 HVACR Division

51 Genteq Consumer Genteq Comfort Icon Usage The icon style is integral to the look of the Genteq Comfort brand. They are usually silhouettes with a very simple style and almost no definition. These icons are used for navigational elements in electronic media and supportive design elements in printed materials. Button Usage The buttons are a very important design elements specific to Genteq Comfort. They consist of simple reversed line art, such as numbers, letters and simple objects placed within a glassy green button. These buttons are used as supportive design elements and call attention to bullet points within copy. 1 2 G 41 HVACR Division

52 Genteq Consumer Genteq Comfort Illustration Style 2D Illustrations The 2D illustration style is vital in maintaining brand consistency among all Genteq Comfort marketing materials. These illustrations are more complex than the icons and buttons, defined by multiple shades of the Genteq Comfort color palette, black outline and gray drop shadow. Their whimsical style is used to convey a specific concept mentioned in copy and are displayed larger than icons and buttons. 3D Illustrations The 3D illustration style provides continuity between all of the Genteq Comfort design elements. They are more complicated than 2D illustrations and display almost photographic definition. When used with other simpler design elements they are outlined with green and have a gray dropshadow. 2D 3D G 42 HVACR Division

53 Genteq Consumer Genteq Comfort Photography Style This style of photography helps make Genteq Comfort materials easily recognizeable. The colors of the backgrounds and clothing are desaturated and muted, mixed with light warm tones and shades of gray working well with the Genteq Comfort color palette. Subject matter includes family settings showing a range of age, gender and ethnicity. G 43 HVACR Division

54 Genteq Consumer Genteq Comfort Branding Applications Marketing materials can come in any size and format imaginable. From websites to brochures, consistent use of the brand allows for dynamic design and a look that is easily recognizeable as Genteq Comfort. Collateral Material Web & Electronic G 44 HVACR Division

55 Genteq Evergreen Introduction & Overview Genteq s Evergreen ECM motor is a brand within a brand. This motor has its own identity within the Genteq brand family. Along with the basics, such as logo usage, type direction, color reproduction, etc., you will find additional information about how to use the Evergreen brand in conjunction with the Genteq brand. Motor Technology; Brand Application The Evergreen motor is an ECM ( Electronically Commutated Motor) designed to replace existing PSC (Permanent Split Capacitor), direct drive, indoor blower motor. It is constructed with more than 20 years of proven ECM technology and reliability. The Evergreen brand application is exclusive to the RBC HVAC aftermarket motor sales, marketing initiatives and associated product technology application only. G 45 HVACR Division

56 Genteq Evergreen Primary Logo Meet the workhorse of the Evergeen brand. The primary logo can be spotted by the two elements in a horizontal format the typographic element and the Fan. This version of our logo should be your first choice when selecting a logo for Evergreen applications, no matter what project you re working on. Alternate versions of the logo are available, but should only be used when design or production issues make it impossible to reproduce the primary logo clearly. Fan Registered Trade Mark Typographic Element G 46 HVACR Division

57 Genteq Evergreen Alternate Logos These alternate logos may be used when production issues make it impossible to reproduce the primary logo. When appearing on a dark halftone or photo in solid white the logo must have a difference in value of at least 60%. When appearing on a light halftone or photo the logo must have a difference in value of at least 80%. Horizontal 2-COLOR This version is shown with its traditional Pantone 347. When this version appears on a halftone color or photo the Fan shapes are filled with white. Horizontal Black & white This version is shown with all elements in 100% black. Horizontal Solid White This version is shown with all elements in solid white against a dark color. Vertical 1-color This version is shown with its traditional Pantone 347. Vertical 2-COLOR This version is shown with its traditional Pantone 347. When this version appears on a halftone color or photo the Fan shapes are filled with white. Vertical Black & white This version is shown with all elements in 100% black. Vertical Solid White This version is shown with all elements in solid white against a dark color. G 47 HVACR Division

58 Genteq Evergreen Logo Restrictions The Evergreen logo must always remain easily recognizable. No part of the logo may be altered in any way and must be reproduced only from approved artwork. Below are examples of unacceptable versions of the Evergreen logo. These restrictions are here to maintain brand consistency. Never remove or alter any portion of the logo. Never change the colors of the logo. Never fill in the shapes of the Fan with a color. Never stretch the logo. Never rotate the logo unless used vertically on environmental graphics. Never skew the logo. Logo Safe Area & Minimum Size In order to maintain brand consistency, the rules of the Genteq Corporate logo on page 12 also apply to the Evergreen logo. Keeping other elements a comfortable distance away from the logo will give it the prominance it requires in any design. Other elements should always maintain a space equal to a minimum of 10% of the logo size around the entire logo. In order to maintain readability and avoid print production limitations the logo should never appear smaller than 1 from the edge of the Fan to the edge of the. 10% 10% 10% 1 10% G 48 HVACR Division

59 Genteq Evergreen Font Usage Our fonts are the graphic voice of the Evergeen brand. In order to maintain brand continuity Trade Gothic is the preferred typeface to be used for all documents, publications, and electronic media for Evergreen. The entire Trade Gothic family including condensed and italicized versions may be used. TRADE Gothic LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz TRADE Gothic Condensed No. 18 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz TRADE Gothic BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz TRADE Gothic BOLD CONDENSED NO. 20 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Color Usage Color reproduction is vital to the brand consistency of all Evergreen marketing materials. Acceptable color options are shown below for Evergeen materials only. Care must be taken when reproducing colors on any communications. Pantone 347 CMYK 96/0/88/0 RGB 46/160/91 HTML 2EA05B Pantone Black CMYK 30/30/30/100 RGB 0/0/0 HTML Pantone 312 CMYK 96/0/11/0 RGB 60/167/217 HTML 00ADDO Pantone 295 CMYK 100/57/0/40 RGB 34/65/115 HTML 002F5F G 49 HVACR Division

60 Genteq Evergreen Evergreen in Written Form Evergreen is to be treated as a proper name and should be capitalized whenever it appears in print. This includes brochures, internal/external correspondence, Internet applications, press releases, legal documents and advertisements. Evergeen is a registered trademark. A super-scripted symbol must be included with the first appearance of the Evergeen name in any brochure, advertisement, correspondence, websites, etc. The symbol is not a legal requirement, therefore it may be dropped in any additional appearances of the Genteq name within the same project. First Appearance: Evergreen Additional Appearances: Evergreen Evergeen Legal Copy Evergeen is a Genteq product and Genteq is owned by Regal Beloit Corporation, making both of them registered trademarks of Regal Beloit. Legal copy describing this relationship should appear somewhere on all advertising and collateral materials no smaller than 5 pt type and should be stated in this manner: 2011 Regal Beloit Corporation Genteq Brand Integration Since Evergreen is a Genteq product with its own brand, the Genteq logo must appear on all Evergeen marketing materials. The Genteq logo must appear between ½ and ¾ the size of the Evergreen Logo. A safe distance must be maintained between the two logos, and the placement and color of the Genteq logo are dependant upon the design of the piece. Logo Placement Marketing materials have very little time to communicate a sales message. In order to maintain brand consistency, the Evergreen logo must appear on every marketing and promotional piece produced. All marketing materials and electronic applications must have the logo somewhere on the piece with the minimum safe area and minimum size applied as shown on page 47 and a minimum distance of.25 from all trim edges. In order to maintain the brand recognition of Evergreen, the Genteq logo must appear a safe distance away from the Evergeen logo, depending on the design. G 50 HVACR Division

61 Genteq Evergreen Print Advertising Applications It s common to think that a consistent brand will make promotions boring nothing could be further from the truth. The sample ads below show how brand compliance can still pack a punch while maintaining a consistent look. G 51 HVACR Division

62 Genteq Evergreen Collateral Applications Collateral material can come in any size and format imaginable. From direct mail to brochures, consistent use of the brand allows for dynamic design and a look that is easily recognizeable as Evergreen. G 52 HVACR Division

63 Genteq Evergreen Web & Electronic Applications Even in website and applications, the brand can be executed in a way that allows maximum impact and recognition. G 53 HVACR Division

64 Genteq Evergreen Environmental Applications Environmental and trade show graphics follow the same standards as any other piece of communication. Notice in this example how the Evergreen logo, fonts and colors work together to clearly represent our company. G 54 HVACR Division

65 Genteq Motor Branding Hierarchy Entra Entra is considered the entry point, a portal to excellence. It is considered Genteq s GOOD product line brand offering quality built, reliable motors. Below is a list of motors in the Entra product line. Since Entra is a Genteq line of products with its own brand, the Genteq logo must appear on all Entra marketing materials. The Genteq logo and all other logos related to Entra must appear between ½ and ¾ the size of the Entra Logo. A safe distance must be maintained between Entra and other logos, and the placement and color of other logos are dependant upon the design of the piece. The Entra logo is shown below. Entra Branding Good Product Line PSC Indoor PSC Outdoor Effex Effex is for those who demand more. It s a difference you can feel and is considered Genteq s BETTER product line brand offering technologically advanced motors. Below is a list of motors in the Effex product line. Since Effex is a Genteq line of products with its own brand, the Genteq logo must appear on all Effex marketing materials. The Genteq logo and all other logos related to Effex must appear between ½ and ¾ the size of the Effex Logo. A safe distance must be maintained between Effex and other logos, and the placement and color of other logos are dependant upon the design of the piece. The Effex logo is shown below. Effex Branding Better Product Line X13 142R Flex XLC G 55 HVACR Division

66 Genteq Motor Branding Hierarchy Eon Eon is the leading edge of technology and the future today. It is considered Genteq s BEST product line brand offering the most innovative motors Genteq has to offer. Below is a list of motors in the Eon product line. Since Eon is a Genteq line of products with its own brand, the Genteq logo must appear on all Eon marketing materials. The Genteq logo and all other logos related to Eon must appear between ½ and ¾ the size of the Eon Logo. A safe distance must be maintained between Eon and other logos, and the placement and color of other logos are dependant upon the design of the piece. The Eon logo and a sample of an ad are shown below. Eon Branding Best Product Line Eon SDHV Frame G 56 HVACR Division

67 Genteq Capacitors We don t build capacitors, we build commitment. Capacitors Division Graphic Proportions Genteq capacitors are engineered to deliver outstanding reliability. Our capacitors have been proven to achieve an EIA-456 compliant 60,000-hour reliability that s approximately seven years of constant operation. Genteq is committed to providing the most innovative, highest quality capacitors available. In return, our customers are committed to us making Genteq the industry s capacitor of choice. In order to maintain consistency and make all marketing materials easily recognizable, All Genteq corporate standards apply to the capacitor marketing materials. Below are some examples of how the Genteq corporate look is applied to capacitor marketing materials. In order to maintain brand consistency the logo with the capacitors division must never be altered from its original graphic proportions CAPACITORS G 57 HVACR Division

68 Genteq Contact Information Don t Be Afraid To Ask Consistency is important for all Genteq communications in order to present a unified personality to our audience. All logos and a digital copy of this standards guide are housed on the server. Please direct any questions you may have about guidelines on branding initiatives and marketing activities to the following: Charlotte Gabet Brand Manager Regal Beloit, HVACR Division (260) [email protected] G 58 HVACR Division

69 Morrill Motors Logo Guidelines, Usage & Brand Integration 2011 Regal Beloit Corporation

70 Morrill Motors Welcome Letter from Leadership For over 60 years, Morrill Motors Inc. has led the way in Commercial Refrigeration. We are committed to excellence, and our customers expect nothing less from us. That commitment to excellence must carry through all that we do even our branding. Everything we touch, products, labels, user manuals, Web sites, advertisements, tradeshow displays even everyday letters and s, must clearly communicate the Morrill Motors brand story. We developed this Standards Guide to help keep our story straight. Inside, you ll find everything you need to know to make sure that when it comes to telling the Morrill Motors story, we are all on the same page. It also keeps us from getting bogged down with questions about what should go where and why. We can concentrate continuing to develop and produce the industry s most innovative, highperformance commercial refrigeration products. Sincerely, Paul Goldman Vice President Regal Beloit, HVACR Division MM 2 HVACR Division

71 Morrill Motors Welcome Introduction & Overview Just like peole have their own unique look and personality, businesses have an identity too. This identity is the businesses brand. The brand is how customers learn to recognize the business in the marketplace. The more familiar customers are with the brand, the less likely they are to mistrust or forget the brand. The purpose of this standards guide is to provide the essential elements you ll need to clearly and consistently tell the Morrill Motors brand story to the world. Along with the basics, such as logo usage, type direction, color reproduction, etc., you will find additional information including company history, the Morrill Motors mission statement and frequently asked questions regarding usage of the Morrill Motors brand. MM 3 HVACR Division

72 Morrill Motors Welcome History of the Company Wayne J. Morrill began a small business venture out of the basement of his home in 1946 focusing on Value, Service, and Quality. Little did he know that Morrill Motors, Inc. would become a fixture in the global commercial refrigeration market over 60 years later. In the late 50 s and 60 s there were many new products that were introduced such as the aluminum frame unit bearing motor. Also in the 60 s manufacturing divisions were started in Tennessee, under the direction of Wayne s son, Giles. Morrill Motors, Inc. s global corporate headquarters is now located in Erwin, TN. Similar to his father, Giles was focused on innovation. In 1996 Morrill Motors, Inc. introduced the world s first electronically commutated unit bearing motor. The name of this product is SSC which is an acronym for Solid State Commutated. In 1998 Morrill Motors, Inc. was purchased by Paul Farnor and Jim Mitchell. Under Paul and Jim s leadership Morrill Motors expanded their core competencies by acquiring RM Engineering, a machine shop with full tool and die capabilities and AB Plastics, a custom plastic injection molding facility. RM Engineering and AB Plastics were brought under the Morrill Motors brand name in 2009 and are now Morrill Engineering and Morrill Plastics. Paul and Jim expanded the company s global manufacturing footprint and opened a manufacturing facility in 2003 in Jiaxing, China. The new plant in Jiaxing has enabled Morrill Motors to provide the highest quality unit bearing motors across the globe. In 2007 Regal Beloit (NYSE: RBC) acquired Morrill Motors as part of their strategy to expand the total breadth of their product portfolio. That same year the GE Commercial Refrigeration business that Regal Beloit acquired in 2005 was merged with Morrill Motors and started using the Morrill Motors, Inc. brand name. MM 4 HVACR Division

73 Morrill Motors Welcome Vision & Mission Mission Statement To be the commercial refrigeration industry s preferred brand by creating innovative, high-efficiency motors and components with a proven reputation for performance and reliability, backed by strong customer relationships. Core Values Innovation Morrill Motors is committed to exploring new technology to stay at the front of the curve when it comes to performance and efficiency. High Quality Morrill Motors products combine superior materials and meticulous production standards to achieve unrivaled quality. High Reliability Morrill Motors products are engineered and manufactured for consistent, dependable performance. Proven Morrill Motor s reputation is built on more than 60 years of consistent performance in the industry. EARTH FRIENDLY Morrill Motors high-efficiency products fulfill our obligation to reduce consumption of our natural resources. High Efficiency Morrill Motors products are designed to provide maximum performance with minimal energy usage. Service A personalized approach to business makes Morrill Motors customer service as dependable as its products. MM 5 HVACR Division

74 Morrill Motors Brand Rationale Branding Matrix The Branding Matrix is designed to be a visual encyclopedia for the Morrill Motors brand. It lists and defines each key feature of our brand, and how to explain these features to the public. Once you know your way around this matrix, you ll be able to clearly and consistently present the Morrill Motors brand to anyone. ATTRIBUTES: OUR POSITION: Visual Image: Physical image/appearance Brand Description: Core Value Proposition: is: is Not: What is the essence of our brand positioning? Core characteristics that are valuable to our market Characteristics that describe us Characteristics that do not describe us We create the commercial refrigeration industry s most innovative, high-efficiency motors and components. Innovation, high quality, high reliability, proven, Earth friendly, high efficiency, service Forward-thinking, meticiulous, responsive, trustworthy Complacent, unreliable, low-end Mission Statement: What drives all decisions? Brand Power: The thrust behind the brand To be the commercial refrigeration industry s preferred brand by creating innovative, high-efficiency motors and components with a proven reputation for performance and reliability, backed by strong customer relationships. Create high-efficiency motors Tagline: Benefit-driven, descriptive Earth is a cool planet. We intend to keep it that way. Positioning: Role(s) within the market Recognized leader in efficiency and performance Passions: Record those things you are passionate about Efficiency, performance, reliability, customer service Top Marketing Tools: Top tools and tactics to leverage Our staff and teamwork, desire to aspire for excellence, customer list, our story Web sites, direct mail, e blasts, trade advertising, trade shows, products Who is Our Audience/Prospect?: Who are those who can and will decide to pay for our service? OEMs, Distributors, Contractors, General Consumers MM 6 HVACR Division

75 Morrill Motors Brand Rationale FAQs Q: Do I need approval every time I use the logo? A: No. Hopefully this guide will answer all your questions on how to use the logo. If you do have a question, you can contact the Marketing Department. Q: Can I use a script font for fancier applications, such as invitations or awards? A: No. The official Morrill Motors fonts are Gotham and Trebuchet. For more formal applications, either font in all-caps, with at least a 50-point letter spacing would be a good choice. For more direction, ask a member of the Marketing Department. Q: Can I change the color of the Morrill Motors logo? A: No. The logo must remain in the Morrill Motors Primary Blue (Pantone Process Cyan). Refer to page MM15 of this Guide for alternate logos that may be substituted for the Primary logo in certain circumstances. Q: Can the Morrill Motors logo be cropped? A: Yes. This Guide provides serveral options for cropping the Morrill Motors logo. The logo may only be cropped by bleeding it off the edge of a page. Q: Can I use the logo in my PowerPoint presentation? A: Yes. Guidelines for PowerPoint templates are provided on page MM20 of this Guide. MM 7 HVACR Division

76 Morrill Motors Logo Guidelines & Usage Primary Logo Meet the workhorse of the Morrill Motors brand. The primary logo can be spotted by the two elements the typographic element and the Marble arranged in this horizontal format. This version of our logo should be your first choice when selecting a logo, no matter what project you re working on. Alternate versions of the logo are available, but should only be used when design or production issues make it impossible to reproduce the primary logo clearly. Marble Registered Trade Mark Typographic Element MM 8 HVACR Division

77 Morrill Motors Logo Guidelines & Usage Alternate Logos These alternate logos may be used when production issues make it impossible to reproduce the primary logo. When appearing on a dark halftone or photo in solid white the logo must have a difference in value of at least 60%. When appearing on a light halftone or photo the logo must have a difference in value of at least 80%. 2-color dimensional Horizontal This version is shown with its traditional corporate colors. The Marble is dimensional, morrill is white, motors is blue. 2-color Flat This version is shown with its traditional corporate colors. 2-color Flat Reversed Horizontal This version is shown with its traditional corporate colors. The Marble is flat, morrill is white, motors is blue. Black & white Flat Horizontal This version is shown with all elements in 100% black. 1-color Flat Reversed Horizontal This version is shown with its traditional Pantone spot colors. Vertical Format On rare occasions in which the design does not allow for a horizontal use of the logo, this stacked vertical version may be used. Depending on the production process, any of the above horizontal logos are also available in this vertical format. Partner Logos Marketing materials used specifically for promoting Morrill Plastics or Morrill Engineering Services will use these logos. Depending on the production process, the partner logos may be used in any of the above logo formats. MM 9 HVACR Division

78 Morrill Motors Logo Guidelines & Usage Logo Restrictions The Morrill Motors logo must always remain easily recognizable. No part of the logo may be altered in any way and must be reproduced only from approved artwork. Below are examples of unacceptable versions of the Morrill Motors logo. These restrictions are here to maintain brand consistency. morrillmotors Never remove or alter any portion of the logo. Never change the color of the logo, unless it is used for a specific campaign and approved by the Marketing Department. Never change the typface of the logo. Never stretch the logo. Never rotate the logo unless used vertically on environmental graphics. Never skew the logo. Logo Safe Area & Minimum Size Keeping other elements a comfortable distance away from the logo will give it the prominance it requires in any design. Other elements should always maintain a space equal to a minimum of 10% of the logo size around the entire logo. In order to maintain readability and avoid print production limitations the logo should never appear smaller than 1 from the edge of the Marble to the edge of the s. 10% 10% 10% 1 10% MM 10 HVACR Division

79 Morrill Motors Marble Usage The Marble Our internal nickname for the Morrill Motors logo graphic is the Marble. The Marble gives any design instant recognition and a powerful presence in the marketplace. The Marble can be used as a separate art graphic as long as the entire logo appears somewhere on the marketing piece. The preferred version of the Marble is shown below. Corporate Color Glassy Sphere Black Shape White Shape 360 Light Drop Shadow MM 11 HVACR Division

80 Morrill Motors Marble Usage Marble Variations The Marble can appear in a wide range of options, depending on the circumstances. The Marble can be enlarged to massive proportions, reduced to a pea-sized mark, or customized to be integrated into a special campaign or promotion. It can be reproduced in almost any application, as long as the correct option is chosen and approved by the Marketing Department. 2-color Flat This version is shown with its traditional corporate colors. It may used for a stylized look when used with 3D objects and digital applications, such as web. 2-color Flat Screened Back This version is to be used behind type and other design elements as a supporting graphic. All type and other elements must be readable and recognizable. Solid Pantone Process Cyan This version is shown in its traditional Pantone Process Cyan color. It is ideal for marketing pieces printed in 1-color. Solid Pantone Process Cyan Screened Back This version is to be used behind type and other design elements as a supporting graphic. All type and other elements must be readable and recognizable. Black & White This version is shown in 100% black. It is used when the Marble can not be screened back or reproduced in color. Grayscale Screened Back This version is to be used behind type and other design elements as a supporting graphic. All type and other elements must be readable and recognizable. Campaign Integration Occasionally, the Marble can be dressed up for special campaign promotions. Additional elements or alternate treatments of the Marble fill are permitted, provided they are reviewed and approved by the Marketing Department. MM 12 HVACR Division

81 Morrill Motors Marble Usage Marble Cropping A versatile application of the Marble is to crop it off the edge of a layout. The Marble can be cropped in many ways, provided it is reviewed and approved by the Marketing Department, and it must always remain recognizable. Below are some examples of how the Marble may be cropped in any of its variations. Marble Restrictions The Marble must always remain easily recognizable. It may not be altered in any way and must be reproduced only from approved artwork. Below are examples of unacceptable versions of the Marble. These restrictions are here to maintain brand consistency. Never change the color of the Marble, unless it is used for a specific campaign and approved by the Marketing Department. Never flip or rotate the Marble. Never skew the Marble. Never change the horizontal or vertical proportion of the Marble. MM 13 HVACR Division

82 Morrill Motors Wordmark Usage Morrill Motors in Written Form Morrill Motors is to be treated as a proper name and should be capitalized whenever it appears in print. This includes brochures, internal/external correspondence, Internet applications, press releases, legal documents and advertisements. Morrill Motors is a registered trademark. A super-scripted symbol must be included with the first appearance of the Morrill Motors name in any brochure, advertisement, correspondence, websites, etc. The symbol is not a legal requirement, therefore it may be dropped in any additional appearances of the Morrill Motors name within the same project. First Appearance: Morrill Motors Additional Appearances: Morrill Motors Morrill Motors Legal Copy Morrill Motors is owned by Regal Beloit Corporation, making the company a registered trademark of Regal Beloit. Legal copy describing this relationship should appear somewhere on all advertising and collateral materials no smaller than 5 pt type and should be stated in this manner: 2011 Regal Beloit Corporation MM 14 HVACR Division

83 Morrill Motors Color Palette Color Usage Color reproduction is vital to proper usage of the Morrill Motors logo. Acceptable color options are shown below. Care must be taken when reproducing colors on any communications. Materials and reproduction methods affect color and must be taken into account. All alternate colors need approval from the Marketing Department. Primary Pantone Process Cyan is one of two corporate colors used in the primary logo and for all Morrill Motors communications. Pantone Process Cyan CMYK 100/0/0/0 RGB 0/174/239 HTML 00AEEF Accent Black is acceptable as a supportive color, but never as the primary color. All percentages of black may be used to create shades of gray. Pantone Black CMYK 30/30/30/100 RGB 0/0/0 HTML MM 15 HVACR Division

84 Morrill Motors Font Usage Font Selection Our corporate fonts are the graphic voice of the Morrill Motors brand. Our audiences expect to see a certain look from our products and marketing materials. To build brand recognition and eliminate confusion in the marketplace, use these fonts to represent Morrill Motors. Primary Usage Gotham is the preferred typeface of Morrill Motors to be used for all documents and publications. The entire Gotham family may be used. Gotham Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Gotham Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Alternate Usage Trebuchet is the alternate typeface of Morrill Motors to be used sparingly for electronic media when Gotham is unavailable. The entire Trebuchet family may be used. Trebuchet Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Trebuchet Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz MM 16 HVACR Division

85 Morrill Motors Style Guide Templates Signature Every correspondence will be closed with a personalized Morrill Motors-approved signature. templates are available through the IT department. Paul GoldmaN Vice President hvacr cell : ph : fx : Name: 12 pt All Caps Gotham Bold Title: 10 pt All Caps Gotham Bold Contact Information: 11 pt Gotham Book Logo: 146 Pixels Wide White Background Contact information is flush left, aligned with Morrill Motors logotype. MM 17 HVACR Division

86 Morrill Motors Style Guide Templates E-stationery Cover Sheet Correspondence attached to s should be written using the Morrill Motors-approved electronic stationery template. This template is available as an editable Word-formatted.doc file. Street Address: 9 pt All Caps Gotham Bold 16 leading Phone/Fax: 9 pt Gotham Book Content: 11 pt / 16 leading Gotham Light 229 S. Main AVE. Erwin, tn ph : Paul GoldmaN Vice President hvacr cell : ph : fx : [email protected] Volendio consecte con et enibh et nulla consequisi te velesed enim ing elit, conse minit, conulla feuisim in vercillan vulput prat utet alisit vent ad dolese dolortionum at. Uptatum sandit ipsummod magnibh etummy nostio odit vullutpatin henissi eugiat, sisim quatem dolorti sissed eumsand ignisl ea faciliquis ad ex ex ex ercinisim elenim exer am, quis nim nos augait, senim vulla atum adipsum nummy num zzrit irit vel esequat autpatem ilit lobortie core dit voluptat vero odit er suscidunt vel ute conse dolorpe rciniat. To odit lut laortisl ullaorem quis nostrud dolutat wis delesed magna faccum zzriuscil ea feu feuis augait vel ex et ullaor atue consequamet ad digna at illa aut acilit alisl exeros er alis euguer sent augait in henibh eum esto con utem veros nonsendrer am velis nulla feuipsuscil doloree tueriustie faccummodo enim irit, con hent pratue con et diamcon sequamc onsectet nosto dit lorperos augiatis elese conulla feugait utpat. Name: 10 pt All Caps Gotham Book Title: 6 pt All Caps Gotham Bold Contact Info: 9 pt Gotham Book 11 leading Volorem dolore magnim vulputpate ver alit ut in etuer iliquam, consequat nonsectet, conullan ullamet, verit utpat luptat praessis niam velit autpat iniam quis num venibh euis exeros ad tat. At wis numsan vullan ullandi atueriliquat autpatumsan enibh et autem ipissequam, quis adipsum enim vel do consequam do duisci blamconsed elesting erosto ea commy nisim zzriliquisim dolor sisit ilit, quatum venis niat utat. Ver irit, suscipit ad magnim incipsustrud te magnim dolorperat ing eliqui eniscidunt wissit do erit lorpercidunt alit wiscipsusto odo dolobortie magna autet aut velissis aut augait praessed magnibh essi. Copyright 2011 Regal Beloit Corporation MM 18 HVACR Division

87 Morrill Motors Style Guide Templates E-stationery Second Sheet Second sheets are provided for all multi-page letters. Volendio consecte con et enibh et nulla consequisi te velesed enim ing elit, conse minit, conulla feuisim in vercillan vulput prat utet alisit vent ad dolese dolortionum at. Uptatum sandit ipsummod magnibh etummy nostio odit vullutpatin henissi eugiat, sisim quatem dolorti sissed eumsand ignisl ea faciliquis ad ex ex ex ercinisim elenim exer am, quis nim nos augait, senim vulla atum adipsum nummy num zzrit irit vel esequat autpatem ilit lobortie core dit voluptat vero odit er suscidunt vel ute conse dolorpe rciniat. Content: 11 pt / 16 leading Gotham Light To odit lut laortisl ullaorem quis nostrud dolutat wis delesed magna faccum zzriuscil ea feu feuis augait vel ex et ullaor atue consequamet ad digna at illa aut acilit alisl exeros er alis euguer sent augait in henibh eum esto con utem veros nonsendrer am velis nulla feuipsuscil doloree tueriustie faccummodo enim irit, con hent pratue con et diamcon sequamc onsectet nosto dit lorperos augiatis elese conulla feugait utpat. Volorem dolore magnim vulputpate ver alit ut in etuer iliquam, consequat nonsectet, conullan ullamet, verit utpat luptat praessis niam velit autpat iniam quis num venibh euis exeros ad tat. At wis numsan vullan ullandi atueriliquat autpatumsan enibh et autem ipissequam, quis adipsum enim vel do consequam do duisci blamconsed elesting erosto ea commy nisim zzriliquisim dolor sisit ilit, quatum venis niat utat. Ver irit, suscipit ad magnim incipsustrud te magnim dolorperat ing eliqui eniscidunt wissit do erit lorpercidunt alit wiscipsusto odo dolobortie magna autet aut velissis aut augait praessed magnibh essi. Copyright 2011 Regal Beloit Corporation MM 19 HVACR Division

88 2011 Regal Beloit Corporation 2011 Regal Beloit Corporation Morrill Motors Style Guide Templates PowerPoint Cover Slides PowerPoint presentation title screens should use the approved Morrill Motors presentation template and follow these standards. Intro title goes here Regal Beloit Corporation Primary Title Slide Intro title goes here Intro title goes here Alternate Title Slides MM 20 HVACR Division

89 2011 Regal Beloit Corporation 2011 Regal Beloit Corporation Morrill Motors Style Guide Templates PowerPoint Content Slides PowerPoint presentation content screens should use the approved Morrill Motors presentation template Regal Beloit Corporation Primary Content Slide Alternate Content Slides MM 21 HVACR Division

90 Morrill Motors Style Guide Templates Press Releases Press releases should use the approved Morrill Motors template and follow these standards for type direction. Logo: 2.75 long.75 Margin from top Title PRESS RELEASE : 20 pt All Caps Gotham Bold Subtitle: 12 pt / 12 leading Gotham Book Content: 12 pt / 14 leading Gotham Light Boiler Plate: About company info must be included in every Press Release Margins: 1.25 left, right, and bottom Press Release FOR IMMEDIATE RELEASE: Month 00, 2009 For further information contact: Contact Name Company Name name@ .com Contact Name Company Name name@ .com This is the placement for the press release headline; two lines if appropriate A deck can go here if necessary Et prat, quat. Erciduis ex erit, velisl do exeraessis nonse exer il ulla feugait eum vendio consed euguerat ulla facidunt iurer si ex eugue modolesto esequissis num do do dipit, volummy nibh erit dolore velendi amconse faciliquat. Ut pratio exercil eniam dolore feum veliquat. Ut incilit dionum nibh et iriure cor si blandre dunt lobor sum nulput et, si tio eum vullan ut am acil eummy nonsequi eugue magnim. Equis eum zzrilis autpat, vulpute vel esequis et praesed eui euis dipit, quisisi tetue conum volor alit inim et niametueros nos aci ting ea feuismodolum do ea adit eliquisis augiatet essenis augue feuis dipsums andignibh er alis eum dolum quis autpat irit lam, susto odolore feugueriure faccum incinci etum il exerci blaore tin henibh ex eugiat. About Morrill Motors Morrill Motors creates innovative, premium comfort and electrical components. Its proven reputation for high quality, highly reliable products and strong customer relationships make it the preferred brand throughout the industry. For more information visit About Regal Beloit Morrill Motors is a division of RBC Manufacturing Corporation, which is a subsidiary of Regal Beloit Corporation (NYSE: RBC), a leading manufacturer of mechanical and electrical motion control and power generation products serving markets throughout the world. Regal Beloit is headquartered in Beloit, Wis., and has manufacturing, sales,and service facilities throughout the United States, Canada, Mexico, Europe and Asia. For more information, visit the company s Web site at RegalBeloit.com. Contact info: 10 pt / 12 leading Gotham Book Headline: 16 pt / 18 leading Gotham Bold Optional subhead: 16 pt Gotham Book 2011 Regal Beloit Corporation Copyright MM 22 HVACR Division

91 Morrill Motors Style Guide Templates White Papers White paper templates should use the approved Morrill Motors header and footer and follow these standards for type direction. Margin:.5 Top Title: 30 pt All Caps Gotham Bold WHITE PAPER - TITLE - DATE Content Area begins 1.5 from top of page Margins:.5 Left & Right Gray indicates content area (Gray does not print) Content Area ends 1.25 from bottom of page Logo: 1.75 Long Margin:.5 Bottom 229 S. MAIN AVE. ERWIN, TN : MORRILLMOTORS.COM ph : [email protected] 2011 Regal Beloit Corporation Copyright.5 Space between logo and contact information Street Address and Website: 9 pt All Caps Gotham Bold Phone/ 8 pt Gotham Book MM 23 HVACR Division

92 Morrill Motors Style Guide Templates Product Spec Sheets Product spec sheet templates should use the approved Morrill Motors header and footer and follow these standards for type direction. Margin:.5 Top Title: 30 pt All Caps Gotham Bold PRODUCT NAME FEATURES Olorem nulputpat ad delissequisl ilis ero consequis alit iliscillan vel irillaortio diat, vel irilis eugiate eu faccummy nibh ea consent acilit wiscidui bla consectet iriurem Ipis nostrud magnit iure consecte feugait nostrud er sustie corercil er siscing erci eugiat irit ut vent praestrud min henim dolutpat, quam, si. Faccum iriusci tie vullaor tionse facip essim quat ipsum zzriure vullan utpat aliquam, vullandipisi etue do od minis nostrud do dolorperos aliquat, vendio erat iliquam, vulla Content Area begins 1.5 from top of page Headings: 12 pt All Caps Gotham Bold Specifications Olorem nulputpat ad delissequisl ilis ero consequis alit iliscillan vel irillaortio diat, vel irilis eugiate eu faccummy nibh ea consent acilit wiscidui bla consectet iriurem BENEFITS Saestinibh et nullaore vel iusciliquat, suscillaor sim vel do cortin henim dit wisisl ulla consecte doloreet nibh ercil ut luptat la feu facil erostio dunt ip eu feum quationum Olorem nulputpat ad delissequisl ilis ero consequis alit iliscillan vel irillaortio diat, vel irilis eugiate eu faccummy nibh ea consent acilit wiscidui bla consectet iriurem Ipis nostrud magnit iure consecte feugait nostrud er sustie corercil er siscing erci eugiat irit ut vent praestrud. Content: 10 pt / 12 leading Gotham Light Margins:.5 Left & Right Logo: 1.75 Long Margin:.5 Bottom Ipis nostrud magnit iure consecte feugait nostrud er sustie corercil er siscing erci eugiat irit ut vent praestrud min henim dolutpat, quam, si. Faccum iriusci tie vullaor tionse facip essim quat ipsum zzriure vullan utpat aliquam, vullandipisi etue do od minis nostrud do dolorperos aliquat, vendio erat iliquam, vulla Saestinibh et nullaore vel iusciliquat, suscillaor sim vel do cortin henim dit wisisl ulla consecte doloreet nibh ercil ut luptat la feu facil erostio dunt ip eu feum quationum Olorem nulputpat ad delissequisl ilis ero consequis alit iliscillan vel irillaortio diat, vel irilis eugiate eu faccummy nibh ea consent acilit wiscidui bla consectet iriurem Ipis nostrud magnit iure consecte feugait nostrud er sustie corercil er siscing erci eugiat irit ut vent praestrud. Faccum iriusci tie vullaor tionse facip essim quat ipsum zzriure vullan utpat aliquam, vullandipisi etue do od mini. corercil er siscing erci eugiat irit ut vent praestrud. SALES OPPORTUNITY Saestinibh et nullaore vel iusciliquat, suscillaor sim vel do cortin henim dit wisisl ulla consecte doloreet nibh ercil ut luptat la feu facil erostio dunt ip eu feum quationum Olorem nulputpat ad delissequisl ilis ero consequis alit iliscillan vel irillaortio diat, vel irilis eugiate eu faccummy nibh ea consent acilit wiscidui bla consectet iriurem Olorem nulputpat ad delissequisl ilis ero consequis alit iliscillan vel irillaortio diat, vel irilis eugiate eu faccummy nibh ea consent acilit wiscidui bla consectet iriurem TALKING POINTS Saestinibh et nullaore vel iusciliquat, suscillaor sim vel do cortin henim dit wisisl ulla consecte doloreet nibh ercil ut luptat la feu facil erostio dunt ip eu feum quationum Olorem nulputpat ad delissequisl ilis ero consequis alit iliscillan vel irillaortio diat, vel irilis eugiate eu faccummy nibh ea consent acilit wiscidui bla consectet iriurem Faccum iriusci tie vullaor tionse facip essim quat ipsum zzriure vullan utpat aliquam, vullandipisi etue do od minis nostrud do dolorperos aliquat, vendio erat iliquam, vulla 229 S. MAIN AVE. ERWIN, TN : MORRILLMOTORS.COM ph : [email protected] 2011 Regal Beloit Corporation Content Area ends 1.25 from bottom of page Copyright.5 Space between logo and contact information Street Address and Website: 9 pt All Caps Gotham Bold Phone/ 8 pt Gotham Book MM 24 HVACR Division

93 Morrill Motors Style Guide Templates Web site Footer All Morrill Motors product websites should use the approved footer and follow these standards for type direction. Dimensions are based on a 1000 x 650 pixel safe browsing area Regal Beloit Corporation Contact Privacy Policy Industry Links Lower left corner Small logo when applicable if not used at top of page 106 pixels wide Lower right corner Copyright and global navigation: (Contact, Privacy Policy, Industry Links) Trebuchet 10 pt MM 25 HVACR Division

94 Morrill Motors Style Guide Templates Logo Placement Collateral In order to maintain brand consistency the Morrill Motors logo must appear on every marketing piece produced. All print and collateral materials must have the logo somewhere on either the front or back with the minimum safe area and minimum size applied as shown on page 10 and a minimum distance of.25 from all trim edges. Print Advertising Promotional materials have very little time to communicate a sales message. By standardizing the location of the Morrill Motors logo, our promotional materials can introduce us before the viewer even starts reading. Below are examples of available formats for logo placement, depending on how well it works with the layout. Logo From Edge: Recommended -.75 Minimum -.25 Logo Size: Recommended - 2 long Minimum - 1 (Fractional Page Ads Only) Legal copy on page 14 must appear in opposite corner from logo Lower Left Corner 2011 Morrill Regal Beloit Corporation Lower Right Corner 2011 Morrill Regal Beloit Corporation Bottom Centered 2011 Morrill Regal Beloit Corporation MM 26 HVACR Division

95 Morrill Motors Applications Print Advertising It s common to think that a consistent brand will make promotions boring nothing could be further from the truth. The sample ads below show how brand compliance can still pack a punch while maintaining a consistent look Morrill Regal Beloit Corporation 2011 Morrill Regal Beloit Corporation MM 27 HVACR Division

96 Morrill Motors Applications Collateral Material Collateral material can come in any size and format imaginable. From direct mail to brochures, consistent use of the brand allows for dynamic design and a look that is easily recognizeable as Morrill Motors. MM 28 HVACR Division

97 Morrill Motors Applications Web & Electronic Even in website and applications, the brand can be executed in a way that allows maximum impact and recognition Regal-Beloit Corporation Contact Privacy Policy Industry Links 2011 Regal-Beloit Corporation Contact Privacy Policy Industry Links MM 29 HVACR Division

98 Morrill Motors Applications Environmental Trade Show Environmental and trade show graphics follow the same standards as any other piece of communication. Notice in this example how the Morrill Motors logo, fonts and colors work together to clearly represent our company. The Internet Just Got Cooler. morrillmotors.com MM 30 HVACR Division

99 Morrill Motors Motor Branding Hierarchy Good Our GOOD product line offers quality built, reliable motors. Below is a list of motors in this product line. The Morrill Motors logo must appear on all promotional materials. A safe distance must be maintained between all logos, and the placement and color of all logos are dependant upon the design of the piece. 1-9 Watt PSC Watt PSC Shaded Pole (Cast Iron) Shaded Pole (Aluminum Frame) Better Our BETTER product line offers technologically advanced motors. Below is a list of motors in this product line. The Morrill Motors logo must appear on all promotional materials. A safe distance must be maintained between all logos, and the placement and color of all logos are dependant upon the design of the piece. Best Our BEST product line is a leader of the commercial refrigeration industry. Below is a list of motors in this product line. The Morrill Motors logo must appear on all promotional materials. A safe distance must be maintained between all logos, and the placement and color of all logos are dependant upon the design of the piece. Premium Our PREMIUM product line offers the most innovative motors Morrill Motors has to offer. Below is a list of motors in this product line. The Morrill Motors logo must appear on all promotional materials. A safe distance must be maintained between all logos, and the placement and color of all logos are dependant upon the design of the piece. MM 31 HVACR Division

100 Morrill Motors Contact Information Don t Be Afraid To Ask Consistency is important for all Morrill Motors communications in order to present a unified personality to our audience. All logos and a digital copy of this standards guide are housed on the server. Please direct any questions you may have about guidelines on branding initiatives and marketing activities to the following: Charlotte Gabet Brand Manager Regal Beloit, HVACR Division (260) [email protected] MM 32 HVACR Division

101 Fasco Logo Guidelines, Usage & Brand Integration 2011 Regal Beloit Corporation

102 Fasco Welcome Letter from Leadership Fasco has delivered the world s most complete line of custom fractional horsepower motors, and blowers for almost 100 years. We are committed to excellence, and our customers expect nothing less from us. That commitment to excellence must carry through all that we do even our branding. Everything we touch, products, labels, user manuals, Web sites, advertisements, tradeshow displays even everyday letters and s, must clearly communicate the Fasco brand story. We developed this Standards Guide to help keep our story straight. Inside, you ll find everything you need to know to make sure that when it comes to telling the Fasco story, we are all on the same page. It also keeps us from getting bogged down with questions about what should go where and why. We can concentrate continuing to develop and produce the industry s most innovative, high-performance blowers and motors. Sincerely, John Kunze Vice President Regal Beloit, HVACR Division F 2 HVACR Division

103 Fasco Welcome Introduction & Overview Just like people have their own unique look and personality, businesses have an identity too. This identity is the businesses brand. The brand is how customers learn to recognize the business in the marketplace. The more familiar customers are with the brand, the less likely they are to mistrust or forget the brand. The purpose of this standards guide is to provide the essential elements you ll need to clearly and consistently tell the Fasco brand story to the world. Along the basics, such as logo usage, type direction, color reproduction, etc., you will find additional information including company history, the Fasco mission statement and frequently asked questions regarding usage of the Fasco brand. F 3 HVACR Division

104 Fasco Welcome History of the Company Fasco Motors began doing business in 1911, as the F. A. Smith Manufacturing Company. Based in Rochester, New York, the company s major product was an adaptor to convert automobile oil headlamps to electric. It wasn t until 1933 that Fasco manufactured its first shaded pole fractional horsepower motor. As demand for the motor increased, F.A. Smith Manufacturing, now called Fasco, opened a seperate motor division in Ozark, Missouri in The next ten years saw steady growth. In 1975 Fasco opened additional motor plants in Eldon and Cassville, Missouri. They also relocated the corporate headquarters to Boca Raton, Florida. Five years later, Fasco joined the Hawker Siddley group of London, England. Fasco reached a significant milestone in 1983, when the 100,000,000 motor was produced. The next 25 years saw several changes, including joining Tecumseh Products in 2004, and finally Regal Beloit in F 4 HVACR Division

105 Fasco Brand Rationale FAQs Q: Do I need approval every time I use the logo? A: No. Hopefully this guide will answer all your questions on how to use the logo. If you do have a question, you can contact the Marketing Department. Q: Can I use a script font for fancier applications, such as invitations or awards? A: No. The official Fasco fonts are Gill Sans and Trebuchet. For more formal applications, either font in all-caps, with at least a 50-point letter spacing would be a good choice. For more direction, ask a member of the Marketing Department. Q: Can I change the color of the Fasco logo? A: No. The logo must remain in the Fasco Primary Blue (Pantone 300). Refer to page F9 of this Guide for alternate logos that may be substituted for the Primary logo in certain circumstances. Q: Can the Fasco logo be cropped? A: Yes. This Guide provides serveral options for cropping the Fasco logo. The logo may only be cropped by bleeding it off the edge of a page. Q: Can I use the logo in my PowerPoint presentation? A: Yes. Guidelines for PowerPoint templates are provided on page F17 of this Guide. F 5 HVACR Division

106 Fasco Logo Guidelines & Usage Primary Logo Meet the workhorse of the Fasco brand. The primary logo can easily be spotted by the typographic element arranged in this horizontal format. This version of our logo should be your first choice when selecting a logo, no matter what project you re working on. Alternate versions of the logo are available, but should only be used when design or production issues make it impossible to reproduce the primary logo clearly. Registered Trade Mark Typographic Element Open Negative Space Around the Type F 6 HVACR Division

107 Fasco Logo Guidelines & Usage Alternate Logos These alternate logos may be used when production and design issues make it impossible to reproduce the primary logo. When appearing on a dark halftone or photo in solid white the logo must have a difference in value of at least 60%. When appearing on a light halftone or photo the logo must have a difference in value of at least 80%. Black & white Open This version is shown in 100% black. GREYSCALE open This version is shown in 40% black. Reversed open This version is shown in white against a halftone background. 1-color closed This version is shown enclosed within the rectangle in its traditional Pantone 300 corporate color. black & white closed This version is shown enclosed within the rectangle in 100% black. black & white closed This version is shown enclosed within the rectangle in 40% black. Graphic Style The Fasco logo is often used as a design element placed within a grid of rectangles which have the same horizotal/vertical scale as the Fasco closed logo. Colors used within the grid must compliment the Fasco corporate blue, and the logo must always remain easily recognizeable. Graphic treatments of the logo used within a grid should be reviewed and approved by the Marketing Department. Below are acceptable treatments of the logo within a grid. F 7 HVACR Division

108 Fasco Logo Guidelines & Usage Logo Restrictions The Fasco logo must always remain easily recognizable. No part of the logo may be altered in any way and must be reproduced only from approved artwork. Below are examples of unacceptable versions of the Fasco logo. These restrictions are here to maintain brand consistency. FASCO Never remove, alter or crop any portion of the logo, unless it is used for a specific campaign and approved by the Marketing Department. Never change the color of the logo, unless it is used for a specific campaign and approved by the Marketing Department. Never change the typface of the logo. Never stretch the logo. Never rotate the logo unless used vertically on environmental graphics. Never skew the logo. Logo Safe Area & Minimum Size Keeping other elements a comfortable distance away from the logo will give it the prominance it requires in any design when not used within a grid. Other elements should always maintain a space equal to a minimum of 10% of the logo size around the entire typographic element. In order to maintain readability and avoid print production limitations the logo should never appear smaller than 1. 10% 10% 10% 1 10% F 8 HVACR Division

109 Fasco Wordmark Usage Fasco in Written Form Fasco is to be treated as a proper name and should be capitalized whenever it appears in print. This includes brochures, internal/external correspondence, Internet applications, press releases, legal documents and advertisements. Fasco is a registered trademark. A super-scripted symbol must be included with the first appearance of the Fasco name in any brochure, advertisement, correspondence, websites, etc. The symbol is not a legal requirement, therefore it may be dropped in any additional appearances of the Fasco name within the same project. First Appearance: Fasco Additional Appearances: Fasco Fasco Legal Copy Fasco is owned by Regal Beloit Corporation, making the company a registered trademark of Regal Beloit. Legal copy describing this relationship should appear somewhere on all advertising and collateral materials no smaller than 5 pt type and should be stated in this manner: 2011 Regal Beloit Corporation F 9 HVACR Division

110 Fasco Color Palette Color Usage Color reproduction is vital to proper usage of the Fasco logo. Acceptable color options are shown below. Care must be taken when reproducing colors on any communications. Materials and reproduction methods affect color and must be taken into account. All alternate colors need approval from the Marketing Department. Primary Pantone 300 is one of two corporate colors used in the primary logo and for all Fasco communications. Pantone 300 CMYK 100/40/0/0 RGB 0/125/197 HTML 007DC5 Accent Black is acceptable as a supportive color, but never as the primary color. All percentages of black may be used to create shades of gray. Pantone Black CMYK 30/30/30/100 RGB 0/0/0 HTML F 10 HVACR Division

111 Fasco Font Usage Font Selection Our corporate fonts are the graphic voice of the Fasco brand. Our audiences expect to see a certain look from our products and marketing materials. To build brand recognition and eliminate confusion in the marketplace, use these fonts to represent Fasco. Primary Usage Gill Sans is the preferred typeface of Fasco to be used for all documents and publications. The entire Gill Sans family may be used. Gill Sans Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Gill Sans Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Alternate Usage Trebuchet is the alternate typeface of Fasco to be used sparingly for electronic media when Gill Sans is unavailable. The entire Trebuchet family may be used. Trebuchet Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Trebuchet Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz F 11 HVACR Division

112 Fasco Style Guide Templates Signature Every correspondence will be closed with a personalized Fasco-approved signature. templates are available through the IT department. JOHN KUNZE Vice President hvacr ph : Name: 12 pt All Caps Gill Sans Bold Title: 10 pt All Caps Gill Sans Bold Contact Information: 11 pt Gill Sans Regular Logo: 114 Pixels Wide White Background Contact information is flush left, aligned with Fasco logotype. F 12 HVACR Division

113 Fasco Style Guide Templates E-stationery Cover Sheet Correspondence attached to s should be written using the Fascoapproved electronic stationery template. This template is available as an editable Word-formatted.doc file. Street Address: 9 pt All Caps Gill Sans Bold 16 leading Phone/Fax: 9 pt Gill Sans Regular Content: 11 pt / 16 leading Gill Sans Light 2401 East Sunshine : Springfield, MO PH : FX : JOHN KUNZE Vice President hvacr PH : [email protected] Volendio consecte con et enibh et nulla consequisi te velesed enim ing elit, conse minit, conulla feuisim in vercillan vulput prat utet alisit vent ad dolese dolortionum at. Uptatum sandit ipsummod magnibh etummy nostio odit vullutpatin henissi eugiat, sisim quatem dolorti sissed eumsand ignisl ea faciliquis ad ex ex ex ercinisim elenim exer am, quis nim nos augait, senim vulla atum adipsum nummy num zzrit irit vel esequat autpatem ilit lobortie core dit voluptat vero odit er suscidunt vel ute conse dolorpe rciniat. To odit lut laortisl ullaorem quis nostrud dolutat wis delesed magna faccum zzriuscil ea feu feuis augait vel ex et ullaor atue consequamet ad digna at illa aut acilit alisl exeros er alis euguer sent augait in henibh eum esto con utem veros nonsendrer am velis nulla feuipsuscil doloree tueriustie faccummodo enim irit, con hent pratue con et diamcon sequamc onsectet nosto dit lorperos augiatis elese conulla feugait utpat. Volorem dolore magnim vulputpate ver alit ut in etuer iliquam, consequat nonsectet, conullan ullamet, verit utpat luptat praessis niam velit autpat iniam quis num venibh euis exeros ad tat. At wis numsan vullan ullandi atueriliquat autpatumsan enibh et autem ipissequam, quis adipsum enim vel do consequam do duisci blamconsed elesting erosto ea commy nisim zzriliquisim dolor sisit ilit, quatum venis niat utat. Ver irit, suscipit ad magnim incipsustrud te magnim dolorperat ing eliqui eniscidunt wissit do erit lorpercidunt alit wiscipsusto odo dolobortie magna autet aut velissis aut augait praessed magnibh essi. Name: 10 pt All Caps Gill Sans Regular Title: 6 pt All Caps Gill Sans Bold Contact Info: 9 pt Gill Sans Regular 11 leading Copyright 2011 Regal Beloit Corporation F 13 HVACR Division

114 Fasco Style Guide Templates E-stationery Second Sheet Second sheets are provided for all multi-page letters. Volendio consecte con et enibh et nulla consequisi te velesed enim ing elit, conse minit, conulla feuisim in vercillan vulput prat utet alisit vent ad dolese dolortionum at. Uptatum sandit ipsummod magnibh etummy nostio odit vullutpatin henissi eugiat, sisim quatem dolorti sissed eumsand ignisl ea faciliquis ad ex ex ex ercinisim elenim exer am, quis nim nos augait, senim vulla atum adipsum nummy num zzrit irit vel esequat autpatem ilit lobortie core dit voluptat vero odit er suscidunt vel ute conse dolorpe rciniat. Content: 11 pt / 16 leading Gill Sans Light To odit lut laortisl ullaorem quis nostrud dolutat wis delesed magna faccum zzriuscil ea feu feuis augait vel ex et ullaor atue consequamet ad digna at illa aut acilit alisl exeros er alis euguer sent augait in henibh eum esto con utem veros nonsendrer am velis nulla feuipsuscil doloree tueriustie faccummodo enim irit, con hent pratue con et diamcon sequamc onsectet nosto dit lorperos augiatis elese conulla feugait utpat. Volorem dolore magnim vulputpate ver alit ut in etuer iliquam, consequat nonsectet, conullan ullamet, verit utpat luptat praessis niam velit autpat iniam quis num venibh euis exeros ad tat. At wis numsan vullan ullandi atueriliquat autpatumsan enibh et autem ipissequam, quis adipsum enim vel do consequam do duisci blamconsed elesting erosto ea commy nisim zzriliquisim dolor sisit ilit, quatum venis niat utat. Ver irit, suscipit ad magnim incipsustrud te magnim dolorperat ing eliqui eniscidunt wissit do erit lorpercidunt alit wiscipsusto odo dolobortie magna autet aut velissis aut augait praessed magnibh essi. Copyright 2011 Regal Beloit Corporation F 14 HVACR Division

115 Fasco Style Guide Templates PowerPoint Cover Slide PowerPoint presentation title screens should use the approved Fasco presentation template and follow these standards. SLIDE TITLE HERE Regal Beloit Corporation Title Slide F 15 HVACR Division

116 2011 Regal Beloit Corporation Fasco Style Guide Templates PowerPoint Content Slides PowerPoint presentation content screens should use the approved Fasco presentation template Regal Beloit Corporation Primary Content Slide Alternate Content Slides F 16 HVACR Division

117 Fasco Style Guide Templates Press Releases Press releases should use the approved Fasco template and follow these standards for type direction. Logo: 2 long.75 Margin from top Title PRESS RELEASE : 20 pt All Caps Gill Sans Bold Subtitle: 12 pt / 12 leading Gill Sans Regular Content: 12 pt / 14 leading Gill Sans Light Press Release FOR IMMEDIATE RELEASE: Month 00, 2009 For further information contact: Contact Name Company Name name@ .com Contact Name Company Name name@ .com This is the placement for the press release headline; two lines if appropriate A deck can go here if necessary Et prat, quat. Erciduis ex erit, velisl do exeraessis nonse exer il ulla feugait eum vendio consed euguerat ulla facidunt iurer si ex eugue modolesto esequissis num do do dipit, volummy nibh erit dolore velendi amconse faciliquat. Ut pratio exercil eniam dolore feum veliquat. Ut incilit dionum nibh et iriure cor si blandre dunt lobor sum nulput et, si tio eum vullan ut am acil eummy nonsequi eugue magnim. Equis eum zzrilis autpat, vulpute vel esequis et praesed eui euis dipit, quisisi tetue conum volor alit inim et niametueros nos aci ting ea feuismodolum do ea adit eliquisis augiatet essenis augue feuis dipsums andignibh er alis eum dolum quis autpat irit lam, susto odolore feugueriure faccum incinci etum il exerci blaore tin henibh ex eugiat. Contact info: 10 pt / 12 leading Gill Sans Regular Headline: 16 pt / 18 leading Gill Sans Bold Optional subhead: 16 pt Gill Sans Regular Boiler Plate: About company info must be included in every Press Release Margins: 1.25 left, right, and bottom About Fasco Fasco creates innovative, premium comfort and electrical components. Its proven reputation for high quality, highly reliable products and strong customer relationships make it the preferred brand throughout the industry. For more information visit About Regal Beloit Fasco is a division of RBC Manufacturing Corporation, which is a subsidiary of Regal Beloit Corporation (NYSE: RBC), a leading manufacturer of mechanical and electrical motion control and power generation products serving markets throughout the world. Regal Beloit is headquartered in Beloit, Wis., and has manufacturing, sales,and service facilities throughout the United States, Canada, Mexico, Europe and Asia. For more information, visit the company s Web site at TheDealerToolbox.com 2011 Regal Beloit Corporation Copyright F 17 HVACR Division

118 Fasco Style Guide Templates White Papers White paper templates should use the approved Fasco header and footer and follow these standards for type direction. Margin:.5 Top Title: 24 pt / 28 leading All Caps Gill Sans Bold WHITE PAPER - TITLE WILL USUALLY BE LONG ENOUGH TO USE A SECOND LINE - DATE Content Area begins 1.5 from top of page Margins:.5 Left & Right Gray indicates content area (Gray does not print) Content Area ends 1.25 from bottom of page Logo: 1.5 Long Margin:.5 Bottom 2401 EAST SUNSHINE : SPRINGFIELD, MO : FASCO.COM PH : [email protected] 2011 Regal Beloit Corporation Copyright 1 Space between logo and contact information Street Address and Website: 9 pt All Caps Gill Sans Bold Phone/ 8 pt Gill Sans Regular F 18 HVACR Division

119 Fasco Style Guide Templates Internal Product Spec Sheets Internal product spec sheet templates should use the approved Fasco header and footer and follow these standards for type direction. Margin:.5 Top Title: 30 pt All Caps Gill Sans Bold PRODUCT NAME FEATURES Olorem nulputpat ad delissequisl ilis ero consequis alit iliscillan vel irillaortio diat, vel irilis eugiate eu faccummy nibh ea consent acilit wiscidui bla consectet iriurem Ipis nostrud magnit iure consecte feugait nostrud er sustie corercil er siscing erci eugiat irit ut vent praestrud min henim dolutpat, quam, si. Faccum iriusci tie vullaor tionse facip essim quat ipsum zzriure vullan utpat aliquam, vullandipisi etue do od minis nostrud do dolorperos aliquat, vendio erat iliquam, vulla Content Area begins 1.5 from top of page Headings: 12 pt All Caps Gill Sans Bold Specifications Olorem nulputpat ad delissequisl ilis ero consequis alit iliscillan vel irillaortio diat, vel irilis eugiate eu faccummy nibh ea consent acilit wiscidui bla consectet iriurem BENEFITS Saestinibh et nullaore vel iusciliquat, suscillaor sim vel do cortin henim dit wisisl ulla consecte doloreet nibh ercil ut luptat la feu facil erostio dunt ip eu feum quationum Olorem nulputpat ad delissequisl ilis ero consequis alit iliscillan vel irillaortio diat, vel irilis eugiate eu faccummy nibh ea consent acilit wiscidui bla consectet iriurem Ipis nostrud magnit iure consecte feugait nostrud er sustie corercil er siscing erci eugiat irit ut vent praestrud. Content: 10 pt / 12 leading Gill Sans Light Margins:.5 Left & Right Logo: 1.5 Long Margin:.5 Bottom Ipis nostrud magnit iure consecte feugait nostrud er sustie corercil er siscing erci eugiat irit ut vent praestrud min henim dolutpat, quam, si. Faccum iriusci tie vullaor tionse facip essim quat ipsum zzriure vullan utpat aliquam, vullandipisi etue do od minis nostrud do dolorperos aliquat, vendio erat iliquam, vulla Saestinibh et nullaore vel iusciliquat, suscillaor sim vel do cortin henim dit wisisl ulla consecte doloreet nibh ercil ut luptat la feu facil erostio dunt ip eu feum quationum Olorem nulputpat ad delissequisl ilis ero consequis alit iliscillan vel irillaortio diat, vel irilis eugiate eu faccummy nibh ea consent acilit wiscidui bla consectet iriurem Ipis nostrud magnit iure consecte feugait nostrud er sustie corercil er siscing erci eugiat irit ut vent praestrud. Faccum iriusci tie vullaor tionse facip essim quat ipsum zzriure vullan utpat aliquam, vullandipisi etue do od mini. corercil er siscing erci eugiat irit ut vent praestrud. SALES OPPORTUNITY Saestinibh et nullaore vel iusciliquat, suscillaor sim vel do cortin henim dit wisisl ulla consecte doloreet nibh ercil ut luptat la feu facil erostio dunt ip eu feum quationum Olorem nulputpat ad delissequisl ilis ero consequis alit iliscillan vel irillaortio diat, vel irilis eugiate eu faccummy nibh ea consent acilit wiscidui bla consectet iriurem Olorem nulputpat ad delissequisl ilis ero consequis alit iliscillan vel irillaortio diat, vel irilis eugiate eu faccummy nibh ea consent acilit wiscidui bla consectet iriurem TALKING POINTS Saestinibh et nullaore vel iusciliquat, suscillaor sim vel do cortin henim dit wisisl ulla consecte doloreet nibh ercil ut luptat la feu facil erostio dunt ip eu feum quationum Olorem nulputpat ad delissequisl ilis ero consequis alit iliscillan vel irillaortio diat, vel irilis eugiate eu faccummy nibh ea consent acilit wiscidui bla consectet iriurem Faccum iriusci tie vullaor tionse facip essim quat ipsum zzriure vullan utpat aliquam, vullandipisi etue do od minis nostrud do dolorperos aliquat, vendio erat iliquam, vulla 2401 EAST SUNSHINE : SPRINGFIELD, MO : FASCO.COM PH : [email protected] 2011 Regal Beloit Corporation Content Area ends 1.25 from bottom of page Copyright 1 Space between logo and contact information Street Address and Website: 9 pt All Caps Gill Sans Bold Phone/ 8 pt Gill Sans Book F 19 HVACR Division

120 Fasco Style Guide Templates External Product Spec Sheets External product spec sheet templates should use the approved Fasco header and footer and follow these standards for type direction. ECM 2.3 SPECIFICATIONS Constant CFM, constant torque, brushless DC motor 120V/ 240V AC single-phase input, 50/60Hz 277V AC single-phase input, 50/60Hz Designed for direct-drive blower applications in residential systems up to 5-tons Available in 1/3, 1/2, 3/4 and 1HP ratings Operating speed range of rpm ( RPM for 1/3 HP) NEMA 48-frame UL and CSA recognized component CE and CCC recognition Dual Shaft with remote control with/ without mounting base Single Shaft with either integral control or remote control module BENEFITS FEATURES Efficiency up to 80% Variable speed operation from Constant torque or constant rpm airflow Low voltage AC or DC thermostat Adjustable off-delay & on-delay/ inputs or fully variable(pwm) wide ramping range 4kV surge protection Encapsulated Electronics Replacement control module Low audible noise due to patented or motor module available resilient rotor design for aftermarket replacement Ball bearings APPLICATIONS Residential HVAC Furnace and Air Handler Fan Filter Units Commercial Variable Air Volume (VAV) For complete details, visit: or East Sunshine : Springfield, MO PH : FX : fasco.com 2011 Regal Beloit Corporation F 20 HVACR Division

121 Fasco Style Guide Templates Web site Footer All Fasco product Web sites should use the approved footer and follow these standards for type direction. Dimensions are based on a 1000 x 650 pixel safe browsing area Regal-Beloit Corporation Contact Privacy Policy Industry Links Lower left corner Small logo when applicable if not used at top of page 106 pixels wide Lower right corner Copyright and global navigation: (Contact, Privacy Policy, Industry Links) Trebuchet 10 pt F 21 HVACR Division

122 Fasco Style Guide Templates Logo Placement Collateral In order to maintain brand consistency the Fasco logo must appear on every marketing piece produced. All print and collateral materials must have the logo somewhere on either the front or back with the minimum safe area and minimum size applied as shown on page 10 and a minimum distance of.25 from all trim edges. Print Advertising Promotional materials have very little time to communicate a sales message. By standardizing the location of the Fasco logo, our promotional materials can introduce us before the viewer even starts reading. Below are examples of available formats for logo placement, depending on how well it works with the layout or within a graphic style grid. Logo From Edge: Recommended -.75 Minimum -.25 Logo Size: Recommended - 2 long Minimum - 1 (Fractional Page Ads Only) Legal copy must appear in a bottom corner Lower Left Corner Upper Left Corner 2011 Morrill Regal Beloit Corporation Lower Right Corner Upper Right Corner 2011 Morrill Regal Beloit Corporation Bottom Centered 2011 Morrill Regal Beloit Corporation F 22 HVACR Division

123 Fasco Applications Collateral Material Collateral material can come in any size and format imaginable. From direct mail to brochures, consistent use of the brand allows for dynamic design and a look that is easily recognizeable as Fasco. Headline goes here. Perennial Savings The blower motor is the heart of your furnace or air handler, forcing the air through your ductwork to warm or cool your home. Evergreen is the high-efficiency replacement for a standard blower motor, much like using a compact-fluorescent (CFL) replacement for a typical lightbulb. It uses proven ECM (electronically commutated motor) technology to save you money every time your HVAC system is operating. On average you can expect to save over 25% on annual motor operating costs. Even better, you can use up to 75% fewer Watts with Evergreen when you run your system on constant fan. Features Two motors cover all applications Multi-volt 115/230 and Reversible Rotation Integrated with HVAC system controls/operation Four speed selections for heating and cooling Optimized constant fan speed Two (2) year warranty Reduce truck stock, no capacitors to change out or stock Soft Start Benefits Energy Savings Quiet Operation Comfort Indoor Air Quality Easy Installation Sales Opportunity Repair Failed PSC motor with ECM technology Replace PSC motor with ECM technology Upgrade PSC motor upgrade with ECM technology IAQ Packaging Talking Points: Consumers can save up to $350/year on heating and cooling bills. Reduce your stock of PSC motors and stock Evergreen, your ultimate retrofit. Become an Evergreen Certified Dealer today. go to: to find out how. Replace with Blower (Need image) AVERAGE ANNUAL ENERGY SAVINGS Heat and Cool Operation Constant Fan Operation up to $78 at 12 /kwh* up to $564 at 12 /kwh* Contact Information: FPO Replace with Blower For complete details, visit: or East Sunshine : Springfield, MO PH : FX : fasco.com (Need image) 2011 Regal Beloit Corporation F 23 HVACR Division

124 Fasco Applications Web & Electronic Even in website and applications, the brand can be executed in a way that allows maximum impact and recognition. F 24 HVACR Division

125 Fasco Contact Information Don t Be Afraid To Ask Consistency is important for all Fasco communications in order to present a unified personality to our audience. All logos and a digital copy of this standards guide are housed on the server. Please direct any questions you may have about guidelines on branding initiatives and marketing activities to the following: Charlotte Gabet Brand Manager Regal Beloit, HVACR Division (260) [email protected] F 25 HVACR Division

126 Logo Guidelines & Usage Project e 2011 Regal Beloit Corporation

127 Project e Welcome Introduction & Overview Project e is a Genteq-driven initiative to educate government and community decision makers about the environmental benefits of Genteq motors and components. Because of the size, scope and importance of this effort, Project e has been given its own brand identity. The identity is still based on the main Genteq brand, but colors have been adjusted to a warmer, more consumer friendly palette. All product and marketing materials related to Genteq Comfort should adhere to the guidelines spelled out in this section. PE 2 HVACR Division

128 Project e Logo Guidelines & Usage Primary Logo Meet the workhorse of the Project e brand. The primary logo can be spotted by the two elements the typographic element and the e. This version of our logo should be your first choice when selecting a logo, no matter what project you re working on. Alternate versions of the logo are available, but should only be used when design or production issues make it impossible to reproduce the primary logo clearly. Typographic Element Dimensional e PE 3 HVACR Division

129 Project e Logo Guidelines & Usage Alternate Logos Depending on the design and production process limitations, these alternate logos may be used. When appearing on a dark halftone or photo in reverse the logo must have a difference in value of at least 60%. When appearing on a light halftone or photo the logo must have a difference in value of at least 80%. Reversed dimensional This version is shown with its traditional corporate colors. The e is dimensional and the typographic element is white. 1-color Flat This version is shown with its traditional Pantone 368. This version is used only when the logo can not be reproduced in it s dimensional form. Grayscale dimensional This version is shown in a grayscale format. The e is dimensional and the typographic element is 40% black. This version is used only when the production process limits the use of color or it is accompanied by other logos. Reversed Flat This version is shown in solid white on a dark color. This version is used only when the logo can not be reproduced in it s dimensional form. Black & White This version is shown 100% black. This version is used only when the logo can not be reproduced in it s dimensional form or the production process limits the use of color. Campaign Integration The logo can be dressed up for campaign promotions. Additional elements or alternate treatments of the logo are permitted, provided they are reviewed and approved by the Marketing Department. PROJECT Vertical Format Occasionally the logo can be used in a horizontal format only when the layout or composition does not allow room for a vertical logo, such as Web banner ads, outdoor boards, or specialty advertising materials. Color and dimensional use is dependant upon the design. PROJECT PE 4 HVACR Division

130 Project e Logo Guidelines & Usage Logo Restrictions The Project e logo must always remain easily recognizable. No part of the logo may be altered in any way and must be reproduced only from approved artwork. Below are examples of unacceptable versions of the Project e logo. These restrictions are here to maintain brand consistency. PROJECT Never remove or alter any portion of the logo. Never change the colors of the logo. Never change the typface of the logo. Never stretch the logo. Never rotate the logo unless used vertically on environmental graphics. Never skew the logo. Logo Safe Area, Minimum Size & Cropping Keeping other elements a comfortable distance away from the logo will give it the prominance it requires in any design. Other elements should always maintain a space equal to a minimum of 10% of the logo size around the entire logo. In order to maintain readability and avoid print production limitations the logo should never appear smaller than ½. The logo can be cropped a number of ways, as long as it is easily recognizable. Below is an example of an acceptable way to crop the logo. 10% 10% ½ 10% PE 5 HVACR Division

131 Project e Wordmark Usage Project e Written Form Project e is to be treated as a proper name and should be capitalized whenever it appears in print. This includes brochures, internal/external correspondence, Internet applications, press releases, legal documents and advertisements. The e should appear in lower case form, but enlarged to the point size of an upper case letter. Written Appearance: Project e Project e Legal Copy Project e is an initiative of Regal Beloit Corporation, making the campaign a legal copyright of Regal Beloit. Legal copy describing this relationship should appear somewhere on all advertising and collateral materials no smaller than 5 pt type and should be stated in this manner: 2011 Regal Beloit Corporation PE 6 HVACR Division

132 Project e Color Palette Color Usage Color reproduction is vital to proper usage of the Project e logo. Acceptable color options are shown below. Care must be taken when reproducing colors on any communications. Materials and reproduction methods affect color and must be taken into account. All alternate colors need approval from the Marketing Department. Primary Pantone 368 is one of two corporate colors used in the primary logo and for all Project e communications. It may be used in the spot color or the CMYK coordinates. Pantone 368 CMYK 59/0/100/0 RGB 117/192/68 HTML 75C044 Supportive Pantone 423 is a color used for supportive graphics and secondary logos relating to Project e. It may be used in the spot color or the CMYK coordinates. Pantone 423 CMYK 14/14/14/40 RGB 144/141/141 HTML 908D8D Accent Pantone 424 is used as an accent color for copy. It may be used in the spot color or the CMYK coordinates. Pantone 424 CMYK 20/20/20/60 RGB 103/100/100 HTML PE 7 HVACR Division

133 Project e Font Usage Font Selection Our corporate fonts are the graphic voice of the Project e brand. Our audiences expect to see a certain look from our marketing materials. To build brand recognition and eliminate confusion in the marketplace, use these fonts to represent Project e. Primary Usage Gotham is the preferred typeface of Project e to be used for all documents and publications. The entire Gotham family may be used. Gotham Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Gotham Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Alternate Usage Trebuchet is the alternate typeface of Project e to be used sparingly for electronic media when Gotham is unavailable. The entire Trebuchet family may be used. Trebuchet Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Trebuchet Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz PE 8 HVACR Division

134 Project e Brand Integration Logo Placement Marketing materials have very little time to communicate a sales message. In order to maintain brand consistency, the Project e logo must appear on every marketing and promotional piece produced. All marketing materials and electronic applications must have the logo somewhere on the piece with the minimum safe area, minimum size, and cropping applied as shown on page 5. In order to maintain the brand recognition of Project e, related logos must appear in grayscale format and maintain a safe distance away from the Project e logo, depending on the design. Brand Integration Since Project e is a Regal Beloit corporate initiative with its own brand, the Regal Beloit logo must appear on all marketing materials. The Regal Beloit logo must appear between ½ and ¾ the size of the Project e Logo in a grayscale format. All related logos that are trademarks of Regal Beloit must appear in grayscale and be ¾ the size of the Regal Beloit Logo. A safe distance must be maintained between the Project e logo and all other related logos. Below is an example of an acceptable way to dsiplay the brands together. PROJECT PE 9 HVACR Division

135 Project e Branding Applications PowerPoint Slides PowerPoint presentation title and content screens should use the approved presentation template and follow these standards Regal Beloit Corporation 2011 Regal Beloit Corporation PE 10 HVACR Division

136 Project e Branding Applications Print Advertising It s common to think that a consistent brand will make promotions boring nothing could be further from the truth. The sample ad below shows how brand compliance can still pack a punch while maintaining a consistent look. HeADLINe GOeS HeRe PROJECT Palem is diemque tabes oc te confec reheben icapere me consil consim postem que for hocaecu pimpl. Ma, unc iam Patil hilis Marei corehemus strunte, sulvis, cerum patiacturbis ero vemoent ratimpratra tum acchuce rtalari con Etrarem, noc, fectus ret? E n E rgy E fficie ncy 2011 Regal Beloit Corporation PE 11 HVACR Division

137 1234 Main Street Fort Wayne, In project-e.com 1234 Main Street Fort Wayne, In project-e.com PROJECT 1234 Main Street Fort Wayne, In project-e.com JOHN DOE BUSINESS MANAGER ph : fx : [email protected] Project e Branding Applications Collateral Material Collateral material can come in any size and format imaginable. From binders to brochures, consistent use of the brand allows for dynamic design and a look that is easily recognizeable as Project e. PROJECT PROJECT PE 12 HVACR Division

138 2011 Regal Beloit Corporation Project e Branding Applications Web & Electronic Even in website and electronic applications, the brand can be executed in a way that allows maximum impact and recognition Regal Beloit Corporation PROJECT PE 13 HVACR Division

139 Project e Branding Applications Promotional Materials Promotional materials can come in any size and format imaginable. From shirts to coffee cups, consistent use of the brand allows for dynamic design and a look that is easily recognizeable as Project e. PE 14 HVACR Division

140 HVACR Education Logo Guidelines, Usage & Brand Integration HVACR Education

141 Education Welcome Introduction & Overview When it comes success in the HVACR industry, Knowledge is power. The more prospective customers know about Genteq products, the more likely they are to become steady Genteq customers. Through Web sites, online courses, on-site lectures and tradeshow seminars, Genteq is constantly teaching the uses and benefits of our products. Because of the diverse range of educational efforts and programs, the major educational efforts have been given their own brand identities. This section spells out the branding guidelines of Genteq s various educational programs, including logo usage, typography and product integration. What is The Dealer Toolbox The Dealer Toolbox is an online resource for HVARC professionals. Service tools, sales tools, training and industry news are just a part of the diverse range of information available. Every day, hundreds of residential HVAC, commercial HVAC and commercial refrigeration professionals turn to The Dealer Toolbox for the resources they need to get the job done right. Visit The Dealer Toolbox at thedealertoolbox.com. E 2 HVACR Division

142 The Dealer Toolbox Logo Guidelines & Usage Primary Logo Meet the workhorse of The Dealer Toolbox brand. The primary logo is 1-color Pantone 300 and can be spotted by the two elements the typographic element and the graphic arranged in this horizontal format. This version of our logo should be your first choice when selecting a logo, no matter what project you re working on. Alternate versions of the logo are available, but should only be used when design or production issues make it impossible to reproduce the primary logo clearly. Graphic Typographic Element E 3 HVACR Division

143 The Dealer Toolbox Logo Guidelines & Usage Alternate Logos Depending on design, these alternate logos may be used when production issues make it impossible to reproduce the primary logo. When appearing on a dark halftone or photo in solid white, the logo must have a difference in value of at least 60%. When appearing on a light halftone or photo, the logo must have a difference in value of at least 80%. 1-Color Pantone 295 This version is shown with its traditional dark blue corporate color. Grayscale This version is shown with all elements in 60% black. Different percentages of black may be used, provided the logo remains easily recognizable. Black & white This version is shown with all elements in 100% black. Reversed This version is shown on a dark halftone or photo in solid white. Graphic Only Flat When the full name The Dealer Toolbox and the website thedealertoolbox.com are displayed prominently somewhere on the marketing piece, the graphic may be used by itself. This version is shown in its corporate Pantone 300. Any of the above versions of the logo may be applied to the graphic. Graphic Only Dimensional When the full name The Dealer Toolbox and the website thedealertoolbox.com are displayed prominently somewhere on the marketing piece, the dimensional graphic may be used by itself. This version is shown in CMYK, and a grayscale version is available when production processes limit the use of color. E 4 HVACR Division

144 The Dealer Toolbox Logo Guidelines & Usage Logo Restrictions The Dealer Toolbox logo must always remain easily recognizable. No part of the logo may be altered in any way and must be reproduced only from approved artwork. On rare occasions, the logo may be dressed up for special campaigns or marketing pieces, but these uses must be approved by the Marketing Department. Below are examples of unacceptable versions of The Dealer Toolbox logo. These restrictions are here to maintain brand consistency. the dealer toolbox Never remove or alter any portion of the logo. Never change the color of the logo, unless it is used for a specific campaign and approved by the Marketing Department. Never change the typeface of the logo. Never stretch the logo. Never rotate the logo unless used vertically on environmental graphics. Never skew the logo. Logo Safe Area & Minimum Size Keeping other elements a comfortable distance away from the logo will give it the prominance it requires in any design. Other elements should always maintain a space equal to a minimum of 10% of the logo size around the entire logo. In order to maintain readability and avoid print production limitations the logo should never appear smaller than 1. 10% 10% 10% 1 10% E 5 HVACR Division

145 The Dealer Toolbox Wordmark Usage The Dealer Toolbox in Written Form The Dealer Toolbox is to be treated as a proper name. All three words are to be capitalized when used in print or electronic media, and Toolbox should always be one word. This includes brochures, internal/ external correspondence, Internet applications, press releases, legal documents and advertisements. Written Appearance: The Dealer Toolbox URL Written Appearance: thedealertoolbox.com URL Graphic Appearance: The Dealer Toolbox Legal Copy The Dealer Toolbox is owned by Regal Beloit Corporation, making it a legal copyright of Regal Beloit. Legal copy describing this relationship should appear somewhere on all advertising and collateral materials no smaller than 5 pt type and should be stated in this manner: 2011 Regal Beloit Corporation E 6 HVACR Division

146 The Dealer Toolbox Color Palette Color Usage Color reproduction is vital to proper usage of The Dealer Toolbox logo. Acceptable color options are shown below. Care must be taken when reproducing colors on any communications. Materials and reproduction methods affect color and must be taken into account. All alternate colors need approval from the Marketing Department. Primary Pantone 300 is one of three corporate colors used in the corporate color palette for all of The Dealer Toolbox communications. Pantone 300 CMYK 100/45/0/0 RGB 0/119/192 HTML 0077C0 Alternate Pantone 295 is acceptable as an alternate color, but never as the primary color. Pantone 295 CMYK 100/68/8/52 RGB 0/48/94 HTML 00305E Accent Black is acceptable as a supportive color, but never as the primary color. All percentages of black may be used to create shades of gray. Pantone Black CMYK 30/30/30/100 RGB 0/0/0 HTML E 7 HVACR Division

147 The Dealer Toolbox Font Usage Font Selection Our corporate fonts are the graphic voice of The Dealer Toolbox brand. Our audiences expect to see a certain look from our products and marketing materials. To build brand recognition and eliminate confusion in the marketplace, use these fonts to represent The Dealer Toolbox. Primary Usage Rockwell is the preferred typeface of The Dealer Toolbox to be used for all documents and publications. The entire Rockwell family may be used. Rockwell Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Rockwell Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Alternate Usage Lucida Sans is the alternate typeface of The Dealer Toolbox to be used sparingly for electronic media when Rockwell is unavailable. The entire Lucida Sans family may be used. Lucida Sans Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Lucida Sans DemiBold Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz E 8 HVACR Division

148 The Dealer Toolbox Brand Integration Logo Placement Marketing materials have very little time to communicate a sales message. In order to maintain brand consistency, The Dealer Toolbox logo and website must appear on any marketing or promotional piece that mentions The Dealer Toolbox. All marketing materials and electronic applications must have the logo somewhere on the piece with the minimum safe area and minimum size applied, as shown on page 6. The Dealer Toolbox logo or graphic should remain at least.25 from all trim edges. Brand Integration The Dealer Toolbox is a Regal Beloit educational resource with its own brand. All related logos that are trademarks of Regal Beloit must appear ½ to ¾ the size of The Dealer Toolbox Logo. A safe distance must be maintained between The Dealer Toolbox logo and all other related logos. The color version used for all logos is dependant upon the design. Use of related product brand logos will be determined and approved by the Marketing Department. Below is an example of an acceptable way to display the brands together. E 9 HVACR Division

149 The Dealer Toolbox Branding Applications Print Advertising It s common to think that a consistent brand will make promotions boring nothing could be further from the truth. The sample ad below shows how brand compliance can still pack a punch while maintaining a consistent look Regal Beloit Corporation E 10 HVACR Division

150 The Dealer Toolbox Branding Applications Collateral Material Collateral material can come in any size and format imaginable. From direct mail to brochures, consistent use of the brand allows for dynamic design and a look that is easily recognizable as The Dealer Toolbox. E 11 HVACR Division

151 The Dealer Toolbox Branding Applications Web & Electronic Even in website and applications, the brand can be executed in a way that allows maximum impact and recognition. E 12 HVACR Division

152 The Dealer Toolbox Branding Applications Environmental Trade Show Environmental and trade show graphics follow the same standards as any other piece of communication. Notice in this example how the The Dealer Toolbox logo, fonts and colors work together to clearly represent our company. E 13 HVACR Division

153 e Lab Welcome What is e Lab Learn how to install, service and diagnose ECM-equipped systems directly from the manufacturer. Genteq Certified Master Trainer Christopher Mohalley covers all aspects of ECM motors, including construction, operation, set-up, troubleshooting (with the TECMate) and motor repair. elab Training classes courses are a great value for anyone who works with HVACR technicians, service managers, instructors, distributors, and manufacturer representatives have found that elab training sessions help them build confidence and competence when working with ECM motors in furnaces, air handlers, geothermal units and package systems. elab Training classes are NATE recognized, meaning that all NATE-certified technicians will receive credit towards recertification in all of their current forced-air disciplines. Credits will range from 1-4 hours, depending on the length of the class. E 14 HVACR Division

154 e Lab Logo Guidelines & Usage Primary Logo Meet the workhorse of the e Lab brand. The primary logo is CMYK and can be spotted by the four elements the glassy sphere, the typographic element inside the sphere, the tagline, and the three rows of smaller orbiting spheres. This version of our logo should be your first choice when selecting a logo, no matter what training/education project you re working on. Alternate versions of the logo are available, but should only be used when design or production issues make it impossible to reproduce the primary logo clearly. Glassy Sphere Tagline Typographic Element Smaller Spheres E 15 HVACR Division

155 e Lab Logo Guidelines & Usage Alternate Logos Depending on design, these alternate logos may be used when production issues make it impossible to reproduce the primary logo. When appearing on a dark halftone or photo in solid white, the logo must have a difference in value of at least 60%. When appearing on a light halftone or photo, the logo must have a difference in value of at least 80%. Grayscale This version is shown in a grayscale format. This version is used only when production processes limit the use of color or it is accompanied by other logos. Black & white This version is shown with all elements in 100% black. This version is used only when production processes limit the use of color and halftone screens. Reversed This version is shown on a dark halftone or photo in solid white. CMYK Dimensional No Tagline This version is shown in its traditional CMYK dimensional format without a tagline. On occasions when the logo is used smaller or in electronic media when the tagline becomes unreadable, the tagline may be removed. E 16 HVACR Division

156 e Lab Logo Guidelines & Usage Logo Restrictions The e Lab logo must always remain easily recognizable. No part of the logo may be altered in any way and must be reproduced only from approved artwork. On rare occasions, the logo may be dressed up for special campaigns or marketing pieces, but these uses must be approved by the Marketing Department. Below are examples of unacceptable versions of the e Lab logo. These restrictions are here to maintain brand consistency. Never remove or alter any portion of the logo. Never change the color of the logo, unless it is used for a specific campaign and approved by the Marketing Department. Never change the typeface of the logo. Never stretch the logo. Never rotate the logo unless used vertically on environmental graphics. Never skew the logo. Logo Safe Area & Minimum Size Keeping other elements a comfortable distance away from the logo will give it the prominance it requires in any design. Other elements should always maintain a space equal to a minimum of 10% of the logo size around the entire logo. In order to maintain readability and avoid print production limitations the logo should never appear smaller than 1. 10% 10% 10% 1 10% E 17 HVACR Division

157 e Lab Wordmark Usage e Lab in Written Form e Lab is to be treated as it appears in logo form. e is lower case, and the L is capitalized with a bullet point (option 8) when used in print or electronic media. This includes brochures, internal/ external correspondence, Internet applications, press releases, legal documents and advertisements. e Lab is a registered trademark. A super-scripted TM symbol must be included with the first appearance of the e Lab name in any brochure, advertisement, correspondence, websites, etc. The TM symbol is not a legal requirement, therefore it may be dropped in any additional appearances of the e Lab name within the same project. First Appearance: e Lab Additional Appearances: e Lab e Lab Legal Copy e Lab is owned by Regal Beloit Corporation, making it a legal copyright of Regal Beloit. Legal copy describing this relationship should appear somewhere on all advertising and collateral materials no smaller than 5 pt type and should be stated in this manner: 2011 Regal Beloit Corporation E 18 HVACR Division

158 e Lab Color Palette Color Usage Color reproduction is vital to proper usage of the e Lab logo. Acceptable color options are shown below. Care must be taken when reproducing colors on any communications. Materials and reproduction methods affect color and must be taken into account. All alternate colors need approval from the Marketing Department. Primary Pantone 312 is one of three corporate colors used in all e Lab communications. It may be used in the spot color or the CMYK coordinates. Pantone 312 CMYK 96/0/11/0 RGB 60/167/217 HTML 00ADDO Supportive Pantone 1595 is one of three corporate colors used in all e Lab communications. It may be used in the spot color or the CMYK coordinates. Pantone 1595 CMYK 0/70/100/5 RGB 230/106/31 HTML E66A1F Accent Black is acceptable as a supportive color, but never as the primary color. All percentages of black may be used to create shades of gray. Pantone Black CMYK 30/30/30/100 RGB 0/0/0 HTML E 19 HVACR Division

159 e Lab Font Usage Font Selection Our corporate fonts are the graphic voice of the e Lab brand. Our audiences expect to see a certain look from our products and marketing materials. To build brand recognition and eliminate confusion in the marketplace, use these fonts to represent e Lab. Primary Usage Century Gothic is the preferred typeface of e Lab to be used for all documents, publications, and electronic media. The entire Century Gothic family including italicized versions may be used. Century Gothic Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Century Gothic Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Alternate Usage Lucida Sans is the alternate typeface of e Lab to be used sparingly for electronic media when Century Gothic is unavailable. The entire Lucida Sans family may be used. Lucida Sans Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Lucida Sans DemiBold Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz E 20 HVACR Division

160 e Lab Brand Integration Logo Placement Marketing materials have very little time to communicate a sales message. In order to maintain brand consistency, The e Lab logo must appear on every marketing and promotional piece related to e Lab training and education. All marketing materials and electronic applications must have the logo somewhere on the piece with the minimum safe area and minimum size applied, as shown on page 18. The e Lab logo should remain at least.25 from all trim edges. Brand Integration Since e Lab is a Regal Beloit educational and training resource with its own brand, the Regal Beloit legal copyright must appear on all marketing materials. All related logos that are trademarks of Regal Beloit must appear ½ to ¾ the size of the e Lab Logo. A safe distance must be maintained between the e Lab logo and all other related logos. The color version used for all logos is dependant upon the design. Use of related product brand logos will be determined and approved by the Marketing Department. Below is an example of an acceptable way to display the brands together. E 21 HVACR Division

161 e Lab Brand Integration Graphic Applications Our audiences expect to see a certain look from our e Lab materials. To build brand recognition and eliminate confusion in the marketplace, please follow the examples below when creating all e Lab marketing materials. Please note that the backgrounds used for the different product groups will change slightly in order to match the brand of that specific product group. from e to z When possible and the design permits, a popular graphic that represents the e Lab brand is the from e to z headline graphic. The headline is always lower case, and the e and z are the size of upper case letters. Below are examples of acceptable uses for the headline. Genteq The orange and blue background that is pasted into the graphic made of the alphabet is customized for Genteq s brand. The background symbolizes the movement of hot and cool air represented by Genteq s products in the residential and commercial HVAC marketplace. An example of this background is shown here. Morrill Motors The orange and blue background that is pasted into the graphic made of the alphabet is customized for Morrill Motors brand. The background symbolizes the iceberg represented by Morrill Motors products in the commercial refrigeration marketplace. An example of this background is shown here. Fasco The orange and blue background that is pasted into the graphic made of the alphabet is customized for Fasco s brand. The background symbolizes the diverse line of markets Fasco serves. An example of this background is shown here. E 22 HVACR Division

162 e Lab Branding Applications Print Advertising It s common to think that a consistent brand will make promotions boring nothing could be further from the truth. The sample ad below shows how brand compliance can still pack a punch while maintaining a consistent look. E 23 HVACR Division

163 e Lab Branding Applications Collateral Material Collateral material can come in any size and format imaginable. From direct mail to brochures, consistent use of the brand allows for dynamic design and a look that is easily recognizable as e Lab. E 24 HVACR Division

164 e Lab Branding Applications Web & Electronic Even in PowerPoint and website banner ad applications, the brand can be executed in a way that allows maximum impact and recognition. Learn it. Live it. Learn it. Live it. Leave your competition in the dust with it. HVAC answers E 25 HVACR Division

165 HVACR Technology Logo Guidelines, Usage & Brand Integration HVACR Technology

166 Technology Welcome Introduction & Overview In order to maintain Genteq s role as an innovative industry leader, new exclusive technologies are constantly being developed and introduced to the marketplace. Due to the unique nature of these innnovations, many have been given their own unique brand identities within the Genteq brand family. This section spells out the branding guidelines of Genteq s various technologies, including logo usage, typography and product integration. T 2 HVACR Division

167 Technology BlaKBox Diagnostics What is BlaKBox Diagnostics Genteq s BlaKBox Diagnostics is a powerful onboard memory tool that enables OEMs and contractors to monitor real-time performance and provide unprecedented insight to the operation of the motor to maintain peak efficiency. BlaKBox Diagnostics in Written Form BlaKBox is to be treated as a proper name. The first letter of each word and the KB in the center of the BlaKBox name should be capitalized whenever it appears in print. This includes brochures, internal/external correspondence, Internet applications, press releases, legal documents and advertisements. BlaKBox is a registered trademark. A super-scripted symbol must be included with the first appearance of the BlaKBox name in any brochure, advertisement, correspondence, websites, etc. The symbol is not a legal requirement, therefore it may be dropped in any additional appearances of the BlaKBox name within the same project. Diagnostics used after BlaKBox in copy is optional, but must be captalized when it appears. First Appearance: BlaKBox Additional Appearances: BlaKBox Legal Copy BlaKBox is a technology name owned by Regal Beloit Corporation, making it a registered trademark of Regal Beloit. Legal copy describing this relationship should appear somewhere on all marketing materials no smaller than 5 pt type and should be stated in this manner: 2011 Regal Beloit Corporation T 3 HVACR Division

168 Technology BlaKBox Diagnostics Logo Usage Marketing materials have very little time to communicate a sales message. In order to maintain brand consistency, the BlaKBox logo must appear on every marketing and promotional piece in which the technology is mentioned. The logo must maintain a minimum distance of.25 from all trim edges and maintain a minimum size of ½. Depending on the design and production process limitations, the BlaKBox logo will appear in 1-color. When appearing on a dark halftone or photo in reverse the logo must have a difference in value of at least 60%. When appearing on a light halftone or photo the logo must have a difference in value of at least 80%. Below are some acceptable examples of logo usage. Black & White Grayscale Solid White Brand Integration Since BlaKBox is a Regal Beloit technology with its own brand, the BlaKBox logo must appear on every marketing and promotional piece in which the technology is mentioned. In order to maintain brand recognition of the product brand and the technology, the BlaKBox logo must appear between ½ and ¾ the size of the product brand logo featured in the marketing piece. A safe distance must be maintained between all logos, The placement and color of the logos are dependant upon the design of the piece. Below is an acceptable example of this relationship Regal Beloit Corporation 2011 Regal Beloit Corporation T 4 HVACR Division

169 Technology Truecm What is Truecm Truecm is the brand name for ECM Technology. It represents Genteq s 20+ year history and innovation of ECM Motor Technology. It incorporates industry-leading Quality and Reliability, extensive Support, and highest efficiency ratings. No one has as many proven ECM units in the field or ECM product expertise. Truecm in Written Form Truecm is to be treated as a proper name in written form. The name is capitalized, and the ecm should appear in italics and subscripted (baseline shift) whenever it appears in print. This includes brochures, internal/external correspondence, Internet applications, press releases, legal documents and advertisements. A super-scripted TM symbol must be included with the first appearance of the BlaKBox name in any brochure, advertisement, correspondence, websites, etc. The TM symbol is not a legal requirement, therefore it may be dropped in any additional appearances of the BlaKBox name within the same project. First Appearance: Truecm Additional Appearances: Truecm Legal Copy Truecm is a technology name owned by Regal Beloit Corporation, making it a registered trademark of Regal Beloit. Legal copy describing this relationship should appear somewhere on all marketing materials no smaller than 5 pt type and should be stated in this manner: 2011 Regal Beloit Corporation T 5 HVACR Division

170 Technology Truecm Logo Usage Marketing materials have very little time to communicate a sales message. In order to maintain brand consistency, the Truecm logo must appear on every marketing and promotional piece in which the technology is mentioned. The logo must maintain a minimum distance of.25 from all trim edges and maintain a minimum size of ½. Depending on the design and production process limitations, the Truecm logo will appear in 2-color or 1-color. When appearing on a dark halftone or photo in reverse the logo must have a difference in value of at least 60%. When appearing on a light halftone or photo the logo must have a difference in value of at least 80%. Below are some acceptable examples of logo usage. 2-Color Black & White Grayscale Solid White 5.0 Brand Integration 5.0 Since Truecm is a Regal Beloit technology with its own brand, the the Truecm logo must appear on every marketing and promotional piece in which the technology is mentioned. In order to maintain brand recognition of the product brand and the technology, the Truecm logo must appear between ½ and ¾ the size of the product brand logo when the amphasis is on the product brand. The product brand logo must appear between ½ and ¾ the size of the Truecm logo when the amphasis is on the technology. A safe distance must be maintained between all logos, The placement and color of the logos are dependant upon the design of the piece. Below are acceptable examples of this relationship Regal Beloit Corporation 2011 Regal Beloit Corporation Regal Beloit Corporation 2011 Regal Beloit Corporation 5.0 T 6 HVACR Division 5.0

171 Technology AirKom What is AirKom AirKom is powerful computer software that enables serial communication and data transmission between a control device and a motor in residential HVAC systems and commercial refrigeration systems. This communication maximizes performance and reduces energy consumption. AirKom in Written Form AirKom is to be treated as a proper name. The first letter and the K should be capitalized to form one word with no space between Air and Kom whenever it appears in print. This includes brochures, internal/external correspondence, Internet applications, press releases, legal documents and advertisements. AirKom is a registered trademark. A super-scripted symbol must be included with the first appearance of the AirKom name in any brochure, advertisement, correspondence, websites, etc. The symbol is not a legal requirement, therefore it may be dropped in any additional appearances of the AirKom name within the same project. First Appearance: AirKom Additional Appearances: AirKom Legal Copy AirKom is a technology name owned by Regal Beloit Corporation, making it a registered trademark of Regal Beloit. Legal copy describing this relationship should appear somewhere on all marketing materials no smaller than 5 pt type and should be stated in this manner: 2011 Regal Beloit Corporation T 7 HVACR Division

172 Technology AirKom Logo Usage Marketing materials have very little time to communicate a sales message. In order to maintain brand consistency, the AirKom logo must appear on every marketing and promotional piece in which the technology is mentioned. The logo must maintain a minimum distance of.25 from all trim edges and maintain a minimum size of ½. Depending on the design and production process limitations, the AirKom logo will appear in 1-color. When appearing on a dark halftone or photo in reverse the logo must have a difference in value of at least 60%. When appearing on a light halftone or photo the logo must have a difference in value of at least 80%. Below are some acceptable examples of logo usage. Black & White Grayscale Solid White Brand Integration Since AirKom is a Regal Beloit technology with its own brand, the AirKom logo must appear on every marketing and promotional piece in which the technology is mentioned. In order to maintain brand recognition of the product brand and the technology, the AirKom logo must appear between ½ and ¾ the size of the product brand logo featured in the marketing piece. A safe distance must be maintained between all logos, The placement and color of the logos are dependant upon the design of the piece. Below is an acceptable example of this relationship Regal Beloit Corporation 2011 Regal Beloit Corporation T 8 HVACR Division

173 Technology Rotation Sensing Technology What is Rotation Sensing Technology Rotation Sensing Technology uses a microprocessor to control the motor s operation. It can measure and regulate speed and power output (torque) without the use of external sensors or controllers something a PSC motor could never do. The motor can also communicate its status to the equip ment it is powering, offering instant feedback of the unit s performance. The ECM s microprocessor and memory allow the BSC manufacturer to develop and encode any number of programs controlling motor speed, power and even direction of rotation. Rotation Sensing Technology in Written Form Rotation Sensing Technology is to be treated as a proper name. The first letter of each word should be capitalized whenever it appears in print. This includes brochures, internal/external correspondence, Internet applications, press releases, legal documents and advertisements. Rotation Sensing Technology is a registered trademark. A superscripted TM symbol must be included with the first appearance of the Rotation Sensing Technology name in any brochure, advertisement, correspondence, websites, etc. The TM symbol is not a legal requirement, therefore it may be dropped in any additional appearances of the Rotation Sensing Technology name within the same project. First Appearance: Rotation Sensing Technology Additional Appearances: Rotation Sensing Technology Legal Copy Rotation Sensing Technology is a technology name owned by Regal Beloit Corporation, making it a registered trademark of Regal Beloit. Legal copy describing this relationship should appear somewhere on all marketing materials no smaller than 5 pt type and should be stated in this manner: 2011 Regal Beloit Corporation T 9 HVACR Division

174 Technology Rotation Sensing Technology Logo Usage Marketing materials have very little time to communicate a sales message. In order to maintain brand consistency, the Rotation Sensing Technology logo must appear on every marketing and promotional piece in which the technology is mentioned. The logo must maintain a minimum distance of.25 from all trim edges and maintain a minimum size of ½. Depending on the design and production process limitations, the Rotation Sensing Technology logo will appear in 1-color. When appearing on a dark halftone or photo in reverse the logo must have a difference in value of at least 60%. When appearing on a light halftone or photo the logo must have a difference in value of at least 80%. Below are some acceptable examples of logo usage. Black & White Grayscale Solid White Brand Integration Since Rotation Sensing Technology is a Regal Beloit technology with its own brand, the logo must appear on every marketing and promotional piece in which the technology is mentioned. In order to maintain brand recognition of the product brand and the technology, the Rotation Sensing Technology logo must appear between ½ and ¾ the size of the product brand logo featured in the marketing piece. A safe distance must be maintained between all logos, The placement and color of the logos are dependant upon the design of the piece. Below is an acceptable example of this relationship Regal Beloit Corporation 2011 Regal Beloit Corporation T 10 HVACR Division

175 Technology High Voltage Technology What is High Voltage Technology High Voltage Technology brings the benefits of ECM to high voltage applications without the need for a bulky, lossy, step down transformer which would need to be partnered with a standard voltage ECM. Not only does it bring these benefits, it also has up to 82% efficiency. High Voltage Technology in Written Form High Voltage Technology is to be treated as a proper name. The first letter of each word should be capitalized whenever it appears in print. This includes brochures, internal/external correspondence, Internet applications, press releases, legal documents and advertisements. Written Appearances: High Voltage Technology Legal Copy High Voltage Technology is a technology name owned by Regal Beloit Corporation, making it a registered trademark of Regal Beloit. Legal copy describing this relationship should appear somewhere on all marketing materials no smaller than 5 pt type and should be stated in this manner: 2011 Regal Beloit Corporation T 11 HVACR Division

176 Technology High Voltage Technology Logo Usage Marketing materials have very little time to communicate a sales message. In order to maintain brand consistency, the High Voltage Technology logo must appear on every marketing and promotional piece in which the technology is mentioned. The logo must maintain a minimum distance of.25 from all trim edges and maintain a minimum size of ½. Depending on the design and production process limitations, the High Voltage Technology logo will appear in 1-color. When appearing on a dark halftone or photo in reverse the logo must have a difference in value of at least 60%. When appearing on a light halftone or photo the logo must have a difference in value of at least 80%. Below are some acceptable examples of logo usage. 2-Color Black & White Grayscale Solid White 2-Color CREST Black & White CREST Grayscale CREST Brand Integration Since High Voltage Technology is a Regal Beloit technology with its own brand, the logo must appear on every marketing and promotional piece in which the technology is mentioned. In order to maintain brand recognition of the product brand and the technology, the High Voltage Technology logo must appear between ½ and ¾ the size of the product brand logo featured in the marketing piece. A safe distance must be maintained between all logos, The placement and color of the logos are dependant upon the design of the piece. Below is an acceptable example of this relationship Regal Beloit Corporation T 12 HVACR Division