Logos With Web Address

Transcription

1 Logos With Web Address This version of the logo contains the Better Business Bureau landing page Web COLOR When reproducing address in color, the approved color is PMS 769. The -color process equivalent is: CMYK: 100/31/8/38. The monitor color space equivalent is: RGB: 0/90/120. The Web color equivalent is: HEX: #005A78. BLACK & WHITE The logo may also be reproduced in black for such applications as newspapers, flyers, or fax forms. Although reproduction in color is preferred, you may also reproduce the logo in black when the color option is unavailable or impractical. REVERSE The reverse version of the logo should be on dark backgrounds, preferably one of the darker colors from the BBB approved palette. If a rectangle is created as a design element to hold the logo, the rectangle should be either black or PMS 769 (or CMYK, RGB, HEX equivalent)..9 Logos With Web Address Color Logo SPOT: PMS 769 Black & White Logo Reverse Logo on black Reverse Logo on color CMYK: 100/31/8/38 RGB: 0/90/120 HEX: #005A78

2 Don t. Do not alter DO NOT reproduce address in any color other than the approved color. DO NOT create multi-color versions or screen any part of.10 Don t: Logo With Web Address DO NOT screen the entire logo with Web DO NOT apply a drop shadow or any other treatment. DO NOT distort address horizontally or vertically. DO NOT use any color other than black or PMS 769 when placing the reverse version in a rectangle. DO NOT use complex background patterns or photographs that may hinder legibility.

3 Protected Space Around All Logos It is important that the logo have a protected area around it to maintain legibility. Other items (typography, photography, etc.) may not intrude into the protected space. This protected space allows the logo to remain unified and easily recognizable. ALL VERSIONS For all versions of the logo the height of the B is used to establish the protected space. Therefore, the protected space scales up and down with the logo..11 Protected Space Around All Logos REVERSE VERSIONS For reverse versions of the logo the height of the B is used to establish the minimum background area. If the reverse logo is placed in a black or PMS 739 rectangle, the rectangle must be at least as large as the B measure.

4 Don t. Do not violate protected space. DO NOT violate protected space with photography. Rud mod molore velen is sit augiamet wis alisim vel dions. Lecte conulla feui blam zzr it landigna faciliq a tions equam, vel ullam, suscilis nibh. Endre facipisl utem dolorem il ute tat in iamet, quip et loreros null andre. Rud mod molore velen is sit augiamet wis alisim vel dions. Lecte conulla feui blam zzr it landigna faciliq a tions equam, vel ullam, suscilis nibh. Faci pisl utem dolorem il ute tat in iamet, quip et loreros nullandre. DO NOT violate protected space with typography..12 Don t: Protected Space Rud mod molore velen is sit augiamet wis alisim vel dions. Lecte conulla feui blam zzr it landigna faciliq a tions equam, vel ullam, suscilis nibh. Endre facipisl utem dolorem il ute tat in iamet, quip et loreros null andre. Rud mod molore velen is sit augiamet wis alisim vel dions. Lecte conulla feui blam zzr it landigna faciliq a tions equam, vel ullam, suscilis nibh. Endre facipisl utem dolorem il ute tat in iamet, is sit augiamet wis alisim vel dions. DO NOT violate protected space if wrapping logo with typography. DO NOT put the reverse logo on a background that is smaller than the B measure. When the logo is used in reverse it must always have at least the B measure of background around the logo.

5 Minimum Size Requirement All Logos To maintain legibility, the minimum size to reproduce any version of the logo must have the height of the BBB no smaller than 3/16 inches tall. 3/16 inch or greater.13 Minimum Size Requirement All Logos Logos to left are at the minimum size allowed for reproduction where the BBB is 3/16 of an inch tall.