ECKERD COLLEGE BRANDING GUIDELINES

Size: px
Start display at page:

Download "ECKERD COLLEGE BRANDING GUIDELINES"

Transcription

1 ECKERD COLLEGE BRANDING GUIDELINES

2 Contents Introduction... p2 Contact... p3 Who to contact with design and writing questions, and the approval process. The Eckerd College Signature...p4 Identifying Eckerd College s existing branding elements. THINKOUTSIDE...p8 Identifying the THINKOUTSIDE campaign branding elements. Accessibility...p15 Explanations of how core elements are effectively used. Image Style...p16 Resource for using, acquiring and printing images. Applications...p17 Visual reference of core branding elements successfully applied to various projects. Paper & Printing... p26 Identifying which paper to use, assistance with vendor selection and print production. Guidelines and recommendation for in-house desktop projects. ECKERD COLLEGE BRANDING GUIDELINES 1

3 Introduction Dear Eckerd College community, In a visually based society overrun with logos and slogans available via countless technological platforms, it s more important than ever that organizations seeking recognition by consumers find a look and a message and stick with them. Establishing, then preserving, visual integrity is a key element in creating a consistent image. At Eckerd, our look is informed by the College mantra, THINKOUTSIDE. Applicable campus-wide, the visual elements not only speak to our emphasis on critical thinking and our beautiful Florida environment, but also apply to our focus on learning not only inside the classroom, but also outside the classroom in residence halls, eateries, student lounges, our campus beach and athletic fields, and through internships and other forms of experiential learning. In short, THINKOUTSIDE embodies the combination of location, curriculum and experiential learning that makes Eckerd unique. The following pages provide guidelines about Eckerd s visual identity and should serve as an early point of reference in planning for College materials. All THINKOUTSIDE visual elements should be used only in consultation with the Office of Marketing and Communications, members of which are happy to work with College departments and designers. Together we can achieve and maintain visual integrity and align our messages and visuals with the transformational experiences of our students, parents, alumni, faculty and staff. Valerie Gliem Executive Director, Marketing and Communications ECKERD COLLEGE BRANDING GUIDELINES 2

4 Contact The Office of Marketing and Communications is available to provide guidance to College departments for print, web and multi-media services. We are the campus resource for ensuring design and writing awareness and consistency. Please contact the Office of Marketing and Communications with any questions or needs. Valerie Gliem Executive Director, Marketing and Communications / Casey Paquet Director, Marketing, Communications and Web Services / Alizza Punzalan-Randle Director, Community and Media Relations / Dawn Ellenburg 86 Creative Director / ECKERD COLLEGE BRANDING GUIDELINES 3

5 The Eckerd College Signature The Eckerd College Signature is a combination of the shell icon and the Eckerd College logotype. The shell icon represents the Pacific Trumpet Triton, a rare gastropod found in the Pacific Ocean. As one of three elements within the Eckerd College brand (see page 9), the Eckerd College Signature and its consistent use will promote and contribute in distinguishing Eckerd College. These elements are in a locked configuration and are not to be adjusted at any time without expressed permission of the Office of Marketing and Communications. The Signature must appear in every piece of material that is created for the promotion of Eckerd College in any fashion. Including but not limited to internal and external materials. > The Signature should be produced exactly as shown and should never be altered in any way without permission from the Office of Marketing and Communications. ECKERD COLLEGE BRANDING GUIDELINES 4

6 The Eckerd College Signature Print Dimensions The application should not be used in sizes that proportionally exceed the parameters outlined here as the quality of the Signature will not reproduce properly. See below right for smallest application for print use. Equal X Exclusion zone = X around entire Signature > For exceptions and questions, or to obtain high quality electronic files, please contact the Office of Marketing and Communications. Equal 1/2 X OFFICE OF THE REGISTRAR Signature and Unit Name. The unit name should always appear in Bembo all caps with special attention paid between the letter R and other characters. 2 5 / 32 7 / 16 Smallest usage. Whenever measuring the shell, one should measure from the left most point to the right most point as shown above. ECKERD COLLEGE BRANDING GUIDELINES 5

7 The Eckerd College Signature Color Control The combination of PMS 5483C and black OR PMS 7474U and black creates a distinct style which is both simple to use and powerful through its simplicity. The colors specified are not to be transposed nor are any other colors to be used. See page 7 (Improper Uses) for more detail. The Eckerd College logotype has been custom kerned. Do not attempt to typeset. It appears 100% black. > Please contact the Office of Marketing and Communications for color approval not outlined in this document. Uncoated Stock Application When using the Eckerd College Signature on uncoated stock, the uncoated color palette recommended color combination for 2-color printing is PMS 7474U + black. On stationary materials the shell is always to be 100% solid PMS 7474U. Do not specify any percentages. Coated Stock Application When using the Eckerd College Signature on coated stock, the recommended color combination for 2-color printing is PMS 5483C + black. 4 Color Applications Coated Stock Application When printing the Eckerd College Signature in 4-color process or digital printing process, the recommended color combination is a 4-color build of PMS 5483C (62% cyan, 0% magenta, 21% yellow, 31% black). coated color palette Signature Use with Backgrounds or Colors When the Eckerd College Signature is reproduced on a background color or image, it should be treated as follows. Dark Backgrounds Dark backgrounds are defined as colors or images that read darker than 40% black in tone. The preferred Eckerd College Signature that should be applied is the reversed white or knocked out logo. Light Backgrounds Light backgrounds are defined as colors or images that read lighter than 40% black in tone. The preferred Eckerd College Signature that should be applied is the appropriate two color PMS + black version. If using the two color logo isn t possible due to print constraints, using a 100% PMS or 100% black logo is preferred. Preferred two color application Preferred one color application Preferred one color application >40% shade Preferred dark background application Black PMS7474U Black PMS5483C White Background The Signature should be printed in the appropriate two color PMS + black version on a white background. If using the two color logo isn t possible due to print constraints, using a 100% PMS or 100% black logo is preferred. <40% shade Preferred light background application ECKERD COLLEGE BRANDING GUIDELINES 6

8 The Eckerd College Signature Improper Uses Unacceptable variations or alterations. To preserve the visibility and integrity of the Eckerd College Signature, it is important to consistently apply the logo. Do not reposition the Signature. Do not alter the colors. The Signature is fundamental to the overall look of Eckerd College and should never be compromised. Being aware of improper usage shown here protects the integrity of the Signature. Do not outline the Signature. Do not fill the Signature with a photo element or pattern. > Always reproduce the logo from original electronic files provided by the Office of Marketing and Communications. If you have questions regarding usage, please contact the Office of Marketing and Communications. Do not scan or use a Signature that hasn t been provided by the Office of Communications. Eckerd College Do not alter the type. No font substitutions are permitted. Do not use special effects, outlines, glows. Contact the office of communications for approval. Do not apply the Signature to a background that distracts from clarity and legibility. Do not change or distort the proportions of the Signature in any fashion. Do not place the Signature inside a box, frame or shape. ECKERD COLLEGE BRANDING GUIDELINES 7

9 THINKOUTSIDE Core Elements The THINKOUTSIDE Campaign consists of four key graphic elements. The THINKOUTSIDE wordmark, the Eckerd College wordmark, the Web Dialogue element and the Recycled element. Consistent use of these elements assist an audience in immediately identifying Eckerd College s message and establish recognition. THINKOUTSIDE Wordmark The THINKOUTSIDE wordmark is the primary element in the THINKOUTSIDE campaign. This element should be featured prominently in all external pieces used in promoting Eckerd College. For usage guidelines see pages Eckerd College Wordmark The Eckerd College wordmark is also a critical element in establishing recognition. This element is important as it easily identifies Eckerd College and its location. This element should also be featured prominently in all external pieces used with the THINKOUTSIDE wordmark. The wordmark is not to be used in lieu of the Eckerd College Signature, which is required to appear on all pieces. For usage guidelines see pages Web Dialogue Element The Web Dialogue element is a secondary graphic used in assisting an audience in finding a web address for more information. Consistent use of this element allows the viewer to quickly identify a web address when needed. This element should remain in PMS 632 and PMS 153, unless the reversed version is applicable (see pages 22-23). Recycled Element See Paper & Printing page 26 for appropriate usage. > These elements should be produced exactly as shown and should never be altered in any way without permission from the Office of Marketing and Communications. Please contact Dawn Ellenburg in the Office of Marketing and Communications, to receive these elements in an appropriate format. THINKOUTSIDE wordmark. Eckerd College wordmark. Learn more Web dialogue element. Learn more One color web dialogue element. Learn more Alternate web dialogue element. Learn more Reversed web dialogue element. Recycled element. ECKERD COLLEGE BRANDING GUIDELINES 8

10 THINKOUTSIDE Core Elements Print Dimensions The application should not be used in sizes that proportionally exceed the parameters outlined here as the quality of the elements will not reproduce properly. O Exclusion zone = height of O character surrounding entire wordmark When using the reversed version of the THINKOUTSIDE wordmark, the T character or the E character should bleed off of either the right or left side of the image it is featured in. See page 20 for examples. Smallest usage. Since this wordmark is the title of the campaign, it is possible that this element could be used within body copy. Pay special attention to legibility when reducing this wordmark. For maximum emphasis, allow tonal differences within the image and Eckerd College wordmark to dictate the placement of the wordmark (right or left side of image). CExclusion zone = height of C character surrounding entire wordmark > For exceptions and questions, or to obtain high quality electronic files, please contact the Office of Marketing and Communications. Smallest usage. To preserve legibility this wordmark should not be produced smaller than 2" unless permission is granted by the Office of Marketing and Communications. ECKERD COLLEGE BRANDING GUIDELINES 9

11 THINKOUTSIDE Core Elements Color Control Signature Use with Backgrounds or Colors When the THINKOUTSIDE or Eckerd College wordmark is reproduced on a background color or image, it should be treated as follows. Dark Backgrounds Dark backgrounds are defined as colors or images that read darker than 40% black in tone. The preferred element that should be applied is the reversed white or knocked out logo. Light and White Backgrounds Light backgrounds are defined as colors or images that read lighter than 40% black in tone. The preferred THINKOUTSIDE wordmark that should be applied is the one color PMS 632. If using the one color logo isn t possible due to print constraints, using the 100% black logo is acceptable. The preferred Eckerd College wordmark that should be applied to a light background is the two color PMS 632 and 100% black version. If using the two color logo isn t possible due to print constraints, using the 100% black logo is acceptable. Preferred one color application Alternate one color application Preferred dark background (>40% shade) application Preferred light background (<40% shade) application Preferred two color application Preferred dark background (>40% shade) application PMS632 PMS124 PMS153 PMS7496 PMS390 PMS418 *For 4 color process please use the cmyk build for PMS 418 listed below. Cyan 33% Magenta 23% Yellow 34% Black 68% Preferred one color application Alternate one color application Preferred light background (<40% shade) application ECKERD COLLEGE BRANDING GUIDELINES 10

12 THINKOUTSIDE Core Elements Improper Uses Unacceptable variations or alterations. To preserve the visibility and integrity of the THINKOUTSIDE campaign, it is important to consistently apply the elements. Being aware of improper usage shown here protects the integrity of the THINKOUTSIDE logos. THINKOUTSIDE Do not recreate or modify the wordmark. THINKOUTSIDE Do not use multiple colors in the wordmark as it should remain PMS632, 100% black or reversed in white. > Always reproduce the logo from original electronic files provided by the Office of Marketing and Communications. If you have questions regarding usage, please contact the Office of Marketing and Communications. Do not change or distort the proportions of the wordmark in any fashion. Do not outline the wordmark. EckerdCollege on FLORIDA s GULF COAST Do not alter the type. No font substitutions are permitted. Do not fill the wordmark with a photo element or pattern. Do not alter the colors. ECKERD COLLEGE BRANDING GUIDELINES 11

13 THINKOUTSIDE Core Elements / Typography Typography The THINKOUTSIDE wordmark is adapted from the typeface Gotham Light and Gotham Medium. Always use the approved graphic for the THINKOUTSIDE wordmark, do not recreate the logotype using the Gotham family or any similar typeface. Gotham Light Gotham Book Gotham Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abdcefghijklmnopqrstuvwxyz !?., ; ABCDEFGHIJKLMNOPQRSTUVWXYZ abdcefghijklmnopqrstuvwxyz !?., ; ABCDEFGHIJKLMNOPQRSTUVWXYZ abdcefghijklmnopqrstuvwxyz !?., ; Typography Styles When using the THINKOUTSIDE typefaces in print, it is important to implement design styles. Utilizing these styles will give a consistent feel to all materials produced by Eckerd and helps establish brand familiarity. Headlines, Subheads and Body Copy Gotham Medium is appropriate for heads, subheads and emphasizing items in body copy. Goudy is appropriate body text. Clarendon bold is appropriate for emphasizing smaller items such as sidebars or numbers within the text. Goudy Clarendon Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abdcefghijklmnopqrstuvwxyz !?., ; ABCDEFGHIJKLMNOPQRSTUVWXYZ abdcefghijklmnopqrstuvwxyz !?., ; Paragraphs Paragraphs should be set flush left without indenting the first line. Avoid hyphenation if possible. ECKERD COLLEGE BRANDING GUIDELINES 12

14 THINKOUTSIDE Core Elements / Typography Typographic Treatments Emphasis can be placed on elements through the use of various type treatments and styles. The sample page (right) illustrates correct usage of multiple typefaces and color for emphasis. Headline style consists of Gotham Light and Gotham Medium all caps. Differentiating A character to repeat THINKOUTSIDE style Gotham Light used for intro. Use of color and all caps emphasizes points of interest within intro Goudy and Gotham Book all caps with color change for emphasis within body text Clarendon Bold used for pulled quote with Gotham Medium used in identifying information Gotham Book and Gotham Medium used within web dialogue element. ECKERD COLLEGE BRANDING GUIDELINES 13

15 THINKOUTSIDE Core Elements / Design Print Oversized (9.75"x12.5") Brochure Sample Spread.25" white border around top, left and bottom sides as image bleeds off the right side of the page. If bleeding the image isn t possible, maintain.25" border throughout..25" knock-out in top of image to identify section subhead ( Hands-on Learning ). Intro copy is placed inside a white box emphasized with a PMS 153, 1pt dashed rule. Rule begins.625" from edge of white box, while text begins.125" from edge of orange rule. i Using 6 column grid structure allows for consistent column widths in body copy, placing point of interest in smaller column (see left page More than 60%...). ECKERD COLLEGE BRANDING GUIDELINES 14

16 Accessibility Accessible print design should be clean, simple, uncluttered and have the ability to attract a wide audience. Designing something that is accessible to everyone is virtually impossible. However, the guidelines set forth allow Eckerd College s communications to be as accessible to as many different people and age groups as possible while remaining visually exciting. Color When selecting color it is critical that there is enough contrast between the information and the background/image. Contrast Using dark text on white backgrounds and white or light text on dark backgrounds provide enough tonal difference to clearly communicate information. Placing smaller text on images may make the information hard to read. Place text on images sparingly to increase emphasis. The background should always have high contrast in relation to the text. Type size The recommended minimum type size is 9 point. If appropriate to your audience, a smaller type size may be acceptable. Please contact the Office of Marketing and Communications for permission. Capital letters When setting text in capital letters it is important not to over use this technique. Too much text in all caps makes the information difficult to read. Using strong color to add emphasis is a good alternative. Leading Leading is the space between lines of text, measured from baseline to baseline. If leading is too narrow or too wide, the text will be difficult to read. The leading should be a minimum of 2 point sizes larger than the type size. Word Spacing, Letter Spacing and Horizontal Scaling Altering the letter spacing or compromising the proportions of the type should be avoided as the text will become distorted or difficult to read. Typography Style Well-designed typography strengthens and correct element usage adds consistency and character to Eckerd College s communications. Eckerd s style is strong, clean and simple. Headlines should be limited in characters and instantly recognizable. Intro text and quotes or facts act as a summary of the content or key messages. Body copy should be flush left, ragged right. Adhering to these styles will give a consistent and unified appearance to all the materials produced by Eckerd College. ECKERD COLLEGE BRANDING GUIDELINES 15

17 Image Style Photography Photography is an important element in communicating the energy of Eckerd College. The images used in promoting Eckerd should highlight the emotion and environment surrounding Eckerd College. Incorporate images that offer a creative perspective through subject matter, cropping or unusual angles. Try to use images that portray Eckerd College in spontaneous, observational settings versus using staged photography. Please be careful to avoid images that might be considered by some audiences to be cliché, offensive, alienating, or racial/gender stereotypical. Prominently featuring one or two large images is a more effective design device opposed to multiple small images. See Applications beginning on page 17 for successful image use. Images can be reproduced in full color and black and white. Images used for printed materials must be printed at 300 dpi. Our image library contains approved photography that may be available for your communications. > Please contact the Office of Marketing and Communications for image requests and image approval. Images (right) are examples of photography displaying the traits listed above. ECKERD COLLEGE BRANDING GUIDELINES 16

18 At EckErd, we re not limited by traditional ideas duis dolore Applications Print Full-page Ad, Visual Print Full-page Ad, 1 color.25" white border around all four sides surrounded by a black.5pt stroke. The information is organized using a 6 column grid. Emphasis is visually placed on images in both versions through size and positioning in the ad. Tonal contrasts within the image and text dictate the placement of the reversed (white) element used for maximum legibility. te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipisc elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo conse quat. duis autem vel eum iriure dolor. At EckErd, we re not limited by traditional ideas duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipisc elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo conse quat. duis autem vel eum iriure dolor th Avenue South St. Petersburg, Florida th Avenue South St. Petersburg, Florida ECKERD COLLEGE BRANDING GUIDELINES 17

19 Learn more Applications Print Half-page Ad, Visual Half-page Ad, 1 color Half-page Ad, 1 color At EckErd, we re not limited by traditional ideas duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipisc elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. At EckErd, we re not limited by traditional ideas duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipisc elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipisc exerci tation ullamcorper suscipit lobortis nisl ut ing elit, sed diam nonummy nibh euismod tin aliquip ex ea commodo consequat.duis autem vel cidunt ut laoreet dolore magna aliquam erat volu eum iriure dolor in hen drerit in vulputate velit tpat. Ut wisi enim ad minim veniam, quis nostrud esse molestie consequat. vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel odio dignissim qui ad minim veniam, quis nostrud eum iriure dolor in hendrerit in vulputate exerci tation. cidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud At EckErd, we re not limited by traditional ideas duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipisc elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat th Avenue South St. Petersburg, Florida th avenue South St. Petersburg, Florida " white border around all four sides surrounded by a black.5pt stroke. Print Half-page Ad, Informational th Avenue South St. Petersburg, Florida The information is organized using a 3 column grid. Emphasis is visually placed on images in both versions through size and positioning in the ad. Tonal contrasts within the image and text dictate the placement of the reversed (white) element used for maximum legibility. At EckErd, we re not limited by traditional ideas duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipisc elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipisc exerci tation ullamcorper suscipit lobortis nisl ut ing elit, sed diam nonummy nibh euismod tin aliquip ex ea commodo consequat.duis autem vel cidunt ut laoreet dolore magna aliquam erat volu eum iriure dolor in hen drerit in vulputate velit tpat. Ut wisi enim ad minim veniam, quis nostrud esse molestie consequat. vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel odio dignissim qui ad minim veniam, quis nostrud eum iriure dolor in hendrerit in vulputate exerci tation. cidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud Learn more th avenue South St. Petersburg, Florida ECKERD COLLEGE BRANDING GUIDELINES 18

20 Applications Print Quarter-page Ad, Color Print Quarter-page Ad, 1 color.125" white border around all four sides surrounded by a black.5pt stroke. The information is organized using a 2 column grid. Emphasis is visually placed on images through size and positioning in the ad. AN ECKERD COLLEGE EXPERIENCE IS NOT ABOUT TEACHING STUDENTS A RIGID SET OF FACTS. As one of The Princeton Review s Best 368 Colleges and one of 40 schools featured in Colleges That Change Lives, ECKERD S FIRST PRIORITY IS TO TEACH STUDENTS HOW TO LEARN. In a world where the only constant is change, the best education is one that prepares you for the how, not the what. One that challenges you to look beyond what is known, to study old truths from fresh angles. One that takes you to places you never dreamed you would go. An education that teaches you to think outside. Eckerd College. THINKOUTSIDE. AN ECKERD COLLEGE EXPERIENCE IS NOT ABOUT TEACHING STUDENTS A RIGID SET OF FACTS. As one of The Princeton Review s Best 368 Colleges and one of 40 schools featured in Colleges That Change Lives, ECKERD S FIRST PRIORITY IS TO TEACH STUDENTS HOW TO LEARN. In a world where the only constant is change, the best education is one that prepares you for the how, not the what. One that challenges you to look beyond what is known, to study old truths from fresh angles. One that takes you to places you never dreamed you would go. An education that teaches you to think outside. Eckerd College. THINKOUTSIDE. Tonal contrasts within the image and text dictate the placement of the reversed (white) element used for maximum legibility. i Using fewer elements (bolding text, color within the text) assists in legibility as the ad size decreases th Avenue South St. Petersburg, Florida (local) (toll-free) th Avenue South St. Petersburg, Florida (local) (toll-free) ECKERD COLLEGE BRANDING GUIDELINES 19

21 Application / Brochure Covers Print Oversized (9.75"x12.5") Brochure Print 6.5"x9" Brochure Print 4"x9" Brochure i The example above left (Print 6.5"x9" Brochure) shows the E character in THINKOUTSIDE bleeding off the right side of the page. The example above right (Print 4"x9" Brochure) shows the T character in THINKOUTSIDE bleeding off the left side of the page. See page 9 for more information..25" white border around top, left and bottom sides as image bleeds off the right side of the page. If bleeding the image isn t possible, maintain.25" border throughout. > Contact the Office of Marketing and Communications to request the word mark that is already adjusted for bleeding, please set-up all elements and images that bleed to allow.125" for trim. Tonal differences within the image and text dictate the reversed (white) elements use for maximum legibility. ECKERD COLLEGE BRANDING GUIDELINES 20

22 Application / Sample Program Brochure Cover Print 6.5"x9" Brochure ASPEC ACADEMY OF SENIOR PROFESSIONALS AT ECKERD COLLEGE PROGRAM FOR EXPERIENCED LEARNERS AT ECKERD COLLEGE 1 The program name is set in Gotham Medium 13pt. all caps. The program name is flush right and centered in the 1 inch color band..25" white border around top, left and bottom sides as image bleeds off the right side of the page. If bleeding the image isn t possible, maintain.25" border throughout. ECKERD COLLEGE BRANDING GUIDELINES 21

23 Application / Oversized Postcard Print 4 Color Oversized (10"x6") Postcard Front and back mailing panel. i Back panel includes information and mailing panel. Note correct application of tonal difference in text and background allows for readability..25" white border around top, left and bottom sides as image bleeds off the right side of the page. If bleeding the image isn t possible, maintain.25" border throughout. Please secure postal approval for all self mailing pieces as postal regulations are constantly changing. Front Back ECKERD COLLEGE BRANDING GUIDELINES 22

24 Application / 4x6 Postcard GETGOODADVICE Eckerd professors are serious authors, artists, scientists and scholars whose work often benefit their students. Take Chemistry Professor Reggie Hudson, for example. Dr. Hudson won a $1 million grant from NASA for solar system exploration. Thanks to him, Eckerd students get to do research at NASA s Goddard Space Flight Center in Greenbelt, Maryland. Very few undergraduates ever see the inside of this lab, much less work there th Avenue South St. Petersburg, Florida (local) (toll-free) Non-Profit Org. U.S. Postage PAID St. Petersburg, FL Permit No Faculty Mentors. Just another way we THINKOUTSIDE. Make plans to visit campus now at Front: Literature Professor Dr. Julie Empric and junior Elizabeth Renihan first met when Liz won a Freshman Research Associateship to do theatre research with Dr. Empric. Dr. Empric is now Liz s academic mentor. Front Back Print 4 Color 6"x4" Postcard. Front and back mailing panel. i When using the THINKOUTSIDE campaign elements in a format 6"x4" or smaller it is appropriate to reduce the white edge around the image or background from.25" to.1875".1875" white border around top, left and bottom sides as image bleeds off the right side of the page. If bleeding the image isn t possible, maintain.1875" border throughout. Note visibility of the Eckerd College Signature on the mailing panel. Please secure postal approval for all self mailing pieces as postal regulations are constantly changing. ECKERD COLLEGE BRANDING GUIDELINES 23

25 Application / Stationery Print 2 Color 8.5"x11" Letterhead. Print 2 Color (PMS 7474 and 100% Black) 9"x12" Envelope. 3" 2.5".5".3".7" 2.125" OFFICE OF ADMISSION OFFICE OF ADMISSION th Avenue South St. Petersburg, Florida Print 2 Color #10 Envelope..3" 2.125" OFFICE OF ADMISSION th Avenue South St. Petersburg, Florida ".2".625".75" 3.4".33".75" 1" 3.385" 1.73" th Avenue South, St. Petersburg, Florida fax ECKERD COLLEGE BRANDING GUIDELINES 24

26 Application / Specialty Items Specialty Applications When applying the THINKOUTSIDE campaign element to a specialty item, the secondary Eckerd College wordmark (on Florida s Gulf Coast) needs to be applied as well. Legibility is critical when applying these elements to specialty items. Successful use of color and contrast will assist in achieving a clear message. For items that require that the elements be used smaller than the acceptable dimensions outlined on page 9, please contact the Office of Marketing and Communications for guidance and approval. ECKERD COLLEGE BRANDING GUIDELINES 25

27 Paper & Printing Paper When choosing printers and paper it is important to convey Eckerd College s awareness of it s environmental responsibility. Professional printing Choose paper that is % post-consumer waste (PCW), from sustainable sources, Forest Stewardship Council (FSC) certified and/or made by renewable energy. Use non-toxic water-based vegetable or vegetable-based soy inks with organic pigment containing no VOC (Volatile Organic Compounds) and packaged in vacuum-sealed reusable containers. Digital printing is a more economical solution for smaller quantities and is an environmentally friendlier process as it avoids chemicals in the traditional printing processes. Professional printing stock > Contact the Office of Marketing and Communications for assistance in selecting a paper suited for your particular project. When using heavy ink coverage an overall dull aqueous or varnish is recommended to help expedite the drying process and prevent smudging. When using the Recycled logo on a piece of printed material, please attempt to include the process details and statistics. See example below. This brochure is printed on Sappi Opus Dull paper, which contains 30% Post-Consumer Waste. This paper meets the Forest Stewardship Council s standards for responsible forest management and use of resources. 100% of the electricity used to manufacture this paper is Green-e certified renewable energy. The inks used on the printing of this brochure are vegetable-based with organic pigment containing no VOC (Volatile Organic Compounds) and are packaged in vacuum-sealed reusable containers. To read more on Eckerd s sustainable practices, go to Desktop printing stock A wide range of paper colors and quality from budget to premium ranges are available for purchase though many office supply stores. Paper available includes many environmentally friendly, recycled or FSC accredited papers. Please consider Eckerd College s environmental responsibilities when choosing appropriate stocks. Each printer can provide their environmental certifications and practices upon request. The Office of Marketing and Communications is available to assist in selecting printers. ECKERD COLLEGE BRANDING GUIDELINES 26

Table of Contents. Government of Newfoundland and Labrador Graphic Standards Manual. Graphic Standards

Table of Contents. Government of Newfoundland and Labrador Graphic Standards Manual. Graphic Standards Graphic Standards Table of Contents Graphic Standards Four Colour Brand Signature Master Artwork... 1 The Brand Signature ~ Overview... 2 Department Logos... 4 Special Brand Signatures... 6 Measurement

More information

GRAPHIC STANDARDS GUIDE

GRAPHIC STANDARDS GUIDE GRAPHIC STANDARDS GUIDE p2 In today s crowded marketplace, prospective students, potential donors and even professional colleagues see little that distinguishes one college or university from another.

More information

Visual Identification Standards Guide A TOOL FOR MAKING OUR MARK

Visual Identification Standards Guide A TOOL FOR MAKING OUR MARK Visual Identification Standards Guide A TOOL FOR MAKING OUR MARK The Agropur logo was revamped in 2004 to underline the Cooperative's 65th anniversary. The basic components of the last signature, used

More information

Introduction 1.1 Why a New Visual Identity System? Visual Identity Policy What is branding, and why is it important? 4 1.

Introduction 1.1 Why a New Visual Identity System? Visual Identity Policy What is branding, and why is it important? 4 1. Introduction 1.1 Why a New Visual Identity System? 2 1.2 Visual Identity Policy 3 1.3 What is branding, and why is it important? 4 1.4 Why use the university s logo? 5 1.5 Why should you consider working

More information

RBS Group Identity Guidelines Group branded Stationery

RBS Group Identity Guidelines Group branded Stationery RBS Group Identity Guidelines Group branded Stationery 1 Contents Page Title The RBS group provides financial services through more than 40 well known brands. In order for the Group to maintain consistency

More information

Logo Usage Manual Standards, Guidelines and Rules for Using the Logo and Related Materials

Logo Usage Manual Standards, Guidelines and Rules for Using the Logo and Related Materials Logo Usage Manual Standards, Guidelines and Rules for Using the Logo and Related Materials Second edition May 2005 To the Cuyamaca College Community: It gives me great pleasure to introduce the Cuyamaca

More information

UIAA INTERNATIONAL MOUNTAINEERING AND CLIMBING FEDERATION BRAND MANUAL. VERSION 1.0 - december 2008

UIAA INTERNATIONAL MOUNTAINEERING AND CLIMBING FEDERATION BRAND MANUAL. VERSION 1.0 - december 2008 UIAA INTERNATIONAL MOUNTAINEERING AND CLIMBING FEDERATION BRAND MANUAL VERSION 1.0 - december 2008 1 Contents UIAA - International Mountaineering and Climbing Federation a - The UIAA logo b - The Composite

More information

Alice Squires, alice.squires@stevens.edu David Olwell, Tim Ferris, Nicole Hutchison, Art Pyster, Stephanie Enck

Alice Squires, alice.squires@stevens.edu David Olwell, Tim Ferris, Nicole Hutchison, Art Pyster, Stephanie Enck Developing Systems Engineering Graduate Programs Aligned to the Body of Knowledge and Curriculum to Advance Systems Engineering (BKCASE TM ) Guidelines Alice Squires, alice.squires@stevens.edu David Olwell,

More information

Your guide to our identity

Your guide to our identity Your guide to our identity Contents 02 Introduction 03 Our message 04 Our marque 05 Typography 15 Tone of voice 18 Colour palette 20 Photography 23 Applications 27 Promotional items 28 Powerpoint 29 Introduction

More information

safefood Brand Guidelines

safefood Brand Guidelines safefood Brand Guidelines The safefood design guidelines specify the following: Logo.............................3 Logo mark..........................4 Symbol............................4 Clear zone..........................5

More information

Section 2 Stationery and Corporate Communications

Section 2 Stationery and Corporate Communications Section 2 Stationery and Corporate Counications Ingersoll Rand stationery and corporate counications are divided into three levels: corporate, strategic brand and portfolio brand. All levels share coon

More information

IBM Managed Security Services Virtual-Security Operations Center portal

IBM Managed Security Services Virtual-Security Operations Center portal Responding to continually changing security needs with centralized and interactive control IBM Managed Security Services Virtual-Security Operations Center portal Highlights Offers vital security information

More information

Jessica McCreary 713.408.3185

Jessica McCreary 713.408.3185 it s all about you My real estate business has been built around one guiding principle: It's all about you. Your needs Your dreams Your concerns Your questions Your finances Your time Your life My entire

More information

Corporate Design Manual. Design Guidelines / United Kingdom

Corporate Design Manual. Design Guidelines / United Kingdom Corporate Design Manual Design Guidelines / United Kingdom comdirect CD-Manual 1.0 United Kingdom 05.2001 Editorial Why do we need a uniform corporate image? Our corporate image is characterised externally

More information

Brand Protection. Tokyo 2020 Games. The Tokyo Organising Committee of the Olympic and Paralympic Games

Brand Protection. Tokyo 2020 Games. The Tokyo Organising Committee of the Olympic and Paralympic Games Brand Protection Tokyo 2020 Games Ver.3.1 2016 August The Tokyo Organising Committee of the Olympic and Paralympic Games Introduction This document provides an overview of the protection standards for

More information

The Culinary Institute of America Brand Identity and Graphic Standards 2005

The Culinary Institute of America Brand Identity and Graphic Standards 2005 The Culinary Institute of America Brand Identity and Graphic Standards 2005 The Culinary Institute of America Brand Identity Guidelines: Introduction i Welcome to The Culinary Brand Identity Guidelines

More information

Branding & Trademark Guidelines

Branding & Trademark Guidelines Branding & Trademark Guidelines What is this guide? The following guidelines are meant to communicate the correct usage of and proper reference to the esurface name, logo, trademark and brand as a whole.

More information

Introduction. The use of this booklet is voluntary, and its suitability for any particular purpose is the sole responsibility of the user.

Introduction. The use of this booklet is voluntary, and its suitability for any particular purpose is the sole responsibility of the user. Introduction With more rental operations choosing Yamaha than any other brand of personal watercraft (PWC), we see incredible diversity in the rental market both in types of rental operations and in the

More information

Image. Brand Promise. Trademark Logotype. Identity. Signature. Logo. Gonzaga University. Seal. Colors. Value. Usage. Design.

Image. Brand Promise. Trademark Logotype. Identity. Signature. Logo. Gonzaga University. Seal. Colors. Value. Usage. Design. Identity Value Design Visual Identity and Graphic Standards Guide Trademark Logotype Business Package Signature Colors Specialty Applications Logotype Components Seal Image Department Usage Typography

More information

Pre-Registration Consumer DSL/FiOS. Storyboard 8.5.01/5.5.01 07/31/09

Pre-Registration Consumer DSL/FiOS. Storyboard 8.5.01/5.5.01 07/31/09 Consumer DSL/FiOS Storyboard 8.5.01/5.5.01 07/31/09 Revision History Version Date Author Description 7.3.01 10/17/08 Kevin Cornwall - Based on 7.2.03 - Revised More Info text for I ll Decide Later - New

More information

Mac. Logo Guidelines. November 2015

Mac. Logo Guidelines. November 2015 Mac Logo Guidelines November 2015 Overview These guidelines explain the correct use of the Mac logo and provide instructions for using the logo on packaging and marketing communications. When promoting

More information

BRAND STANDARDS CONTENTS 1 BRAND GUIDELINES

BRAND STANDARDS CONTENTS 1 BRAND GUIDELINES CONTENTS 1 BRAND GUIDELINES Introduction Welcome to Northeast Ohio Medical University s brand guidelines and graphic standards manual. These guidelines were created to ensure the visual design elements

More information

GRAPHIC STANDARDS. Guidelines and sample designs for the production of graphic materials for the Rotman School of Management

GRAPHIC STANDARDS. Guidelines and sample designs for the production of graphic materials for the Rotman School of Management GRAPHIC STANDARDS Guidelines and sample designs for the production of graphic materials for the Rotman School of Management Applicable as of March 2008 CONTENTS 3 The Purpose of this Manual 4 The Rotman

More information

BRAND MANUAL INSTRUCTIONS FOR USING OUR NEW BRAND

BRAND MANUAL INSTRUCTIONS FOR USING OUR NEW BRAND BRAND MANUAL INSTRUCTIONS FOR USING OUR NEW BRAND OUR LOGO There are three variants of the Army Cadets logo (each available in two versions plain or with a dark background and reversed out text). Army

More information

Brand Identity Standards

Brand Identity Standards Brand Identity Standards CONTENTS 1 Our Logo 2 Logo: Clear Space & Minimum Size 3 Logo: Solid 4 Logo: Divisional Lines 5 Background Control 6 Incorrect Use 7 Brand Color Palette 8 Typography 9 Stationery:

More information

BRAND STANDARDS MANUAL

BRAND STANDARDS MANUAL BRAND STANDARDS MANUAL CareerSource Florida Brand Guidelines // This page intentionally left blank. 2 CareerSource Florida Brand Guidelines // Introduction Our Brand Journey Collaborate. Innovate. Lead.

More information

DeVry University s Keller Graduate School of Management Brand Guidelines

DeVry University s Keller Graduate School of Management Brand Guidelines DeVry University s Keller Graduate School of Management Brand Guidelines Keller Brand Guidelines Contents Branding Keller 1 Introduction 4 Logo 5 Background Art 7 Background Art with the Keller logo 15

More information

Ministry for Foreign Affairs. Graphic guidelines

Ministry for Foreign Affairs. Graphic guidelines Ministry for Foreign Affairs Graphic guidelines 1 June 2007 MINISTRY FOR FOREIGN AFFAIRS OF FINLAND Contents Introduction 1. Logo 1.1 Logo 1.2 Protected area 1.3 Size and proportions of the logo 1.4 Logo

More information

Algonquin college. Guidelines. Version 1.0 JULY 2012

Algonquin college. Guidelines. Version 1.0 JULY 2012 Algonquin college Brand Identity Guidelines Version 1.0 JULY 2012 1.0 Brand positioning 1.1 Mission, Vision & Values 1.2 Brand Theme 100% 349 1.0 Brand positioning 1.1 Mission, Vision & Values Mission

More information

Overview. The following section serves as a guide in applying advertising to market the country at a national or international level.

Overview. The following section serves as a guide in applying advertising to market the country at a national or international level. Advertising Overview The following section serves as a guide in applying advertising to market the country at a national or international level. The Brand South Africa logo is known as the primary brand

More information

Design Guidelines. Discover. Interact. Optimize. MAY 2 7 Las Vegas, NV

Design Guidelines. Discover. Interact. Optimize. MAY 2 7 Las Vegas, NV Design Guidelines Table of Contents Introduction................................................. 2 IBM Brand Elements.......................................... 3 IBM logo....................................................

More information

BlackBerry Branding Guidelines. Version 4.0

BlackBerry Branding Guidelines. Version 4.0 BlackBerry Branding Guidelines Version 4.0 last updated: March 2007 Table of Contents 1.0 Introduction 1.1 Terms and Conditions..................................1 1.2 Trademarks..........................................2

More information

There s always a way to do it better than good

There s always a way to do it better than good There s always a way to do it better than good H&D GmbH Unternehmensberatung trend internetagentur südtirol WEBDESIGN DIVERSE PROJEKTE CORPORATE DESIGN KLASSISCHE WERBUNG PRINT DESIGN WEB DESIGN ONLINE

More information

Think Ahead. Manchester Business School Global Corporate Services. Original Thinking Applied. www.mbs.ac.uk/executive

Think Ahead. Manchester Business School Global Corporate Services. Original Thinking Applied. www.mbs.ac.uk/executive Think Ahead www.mbs.ac.uk/executive Manchester Business School Global Corporate Services Original Thinking Applied From executive courses to MBAs, Manchester Business School s comprehensive learning and

More information

EMAIL LISTS MAILING LIST RENTALS PRINT ADVERTISING

EMAIL LISTS MAILING LIST RENTALS PRINT ADVERTISING BOARD OF CERTIFICATION MEDIA KIT EMAIL LISTS BRAND DEVELOPMENT MAILING LIST RENTALS EMAIL DESIGN The BOC is the recognized leader in credentialing and the only Athletic Trainer certifying body. Our advertising

More information

VISUAL DESIGN GUIDELINES

VISUAL DESIGN GUIDELINES VISUAL DESIGN GUIDELINES 1 OUR LOGO AND VISUAL IDENTITY GUIDELINES 2 OUR VISUAL IDENTITY 7 CORPORATE COLOURS 8 LINES OF MOVEMENT 9 TYPOGRAPHY 9 Print or professionally-produced documents 9 Online applications

More information

Branding Guidelines CONEXPO Latin America, Inc. 2013 10-1657 (Rev-1) 08.2010 1

Branding Guidelines CONEXPO Latin America, Inc. 2013 10-1657 (Rev-1) 08.2010 1 Branding Guidelines CONEXPO Latin America, Inc. 2013 10-1657 (Rev-1) 08.2010 1 UNDERSTANDING THE BRAND CONEXPO Latin America AEM sets the global standard in the organization and operation of high quality

More information

Graphic Identity Standards Guide

Graphic Identity Standards Guide Graphic Identity Standards Guide MARCH 2014 EDITION Date of Issue: PHase 2, March 2014 This guide is a publication of The office of Communications, Marketing and Brand Management, The College of New Jersey

More information

Identity Management Guidelines

Identity Management Guidelines Marketing Communications Team COMMUNICATIONS AND PRESS OFFICE Identity Management Guidelines Version 5.2 - September 2014 This document is subject to periodic revision. Please check www.leeds.ac.uk/comms

More information

CONTENTS. 03 BRAND IDENTITY 04 Logo 06 Wordmark 07 Graphic Element 08 Logo Usage 13 Logo Elements

CONTENTS. 03 BRAND IDENTITY 04 Logo 06 Wordmark 07 Graphic Element 08 Logo Usage 13 Logo Elements GRAPHIC STANDARDS 1 CONTENTS 2 03 BRAND IDENTITY 04 Logo 06 Wordmark 07 Graphic Element 08 Logo Usage 13 Logo Elements 14 SUPPORTING ELEMENTS 15 Color Specifications 16 Typography 17 Layout & Photography

More information

A BERKSHIRE MARKETING GROUP CASE STUDY JEFFERSON COMMUNITY COLLEGE

A BERKSHIRE MARKETING GROUP CASE STUDY JEFFERSON COMMUNITY COLLEGE A BERKSHIRE MARKETING GROUP CASE STUDY JEFFERSON COMMUNITY COLLEGE There Really Is More Here With this one simple secret, you can change the world. LEARN MORE AT SUNYJEFFERSON.EDU JEFFERSON COMMUNITY COLLEGE

More information

Clinical Trials Advertising Toolkit

Clinical Trials Advertising Toolkit Clinical Trials Advertising Toolkit Contents 1 Overview 2 Branding Guidelines 3 Receiving Approval for Research Recruitment Material Using the eirb Ancillary Review Process 7 Planning Tips / Media Costs

More information

Brand Style Guide 2010 v.1

Brand Style Guide 2010 v.1 Brand Style Guide 2010 v.1 Brand Elements The Logo The Expedia logo consists of two main elements: the Expedia symbol and the wordmark. These elements must only be used in the approved relationships and

More information

Our Guide to Contracts for Difference. next>

Our Guide to Contracts for Difference. next> Our Guide to Contracts for Difference Welcome to your IWeb CFD Guide We hope you'll find it a helpful introduction to investing in Contracts for Differences. To read each page in order, simply click on

More information

Brand identity & style guide

Brand identity & style guide Brand identity & style guide Brand identity & style guide University of Bath School of Management 1 Contents Introduction 01 Introduction 02 04 Our Brand About the School of Management 05 11 Our three

More information

MITEL SIP DESKTOP SOLUTIONS SIP PHONES AND PERIPHERALS

MITEL SIP DESKTOP SOLUTIONS SIP PHONES AND PERIPHERALS BROCHURE MITEL SIP DESKTOP SOLUTIONS SIP PHONES AND PERIPHERALS HEADING H1 HEADING H2 Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat

More information

The Merrill Lynch Guide to

The Merrill Lynch Guide to The Merrill Lynch Guide to A Message from the Chief Financial Officer Merrill Lynch believes an informed investing public is critical to both the capital markets and the economy. We are committed to clear

More information

Senior Advertising Packet for the 2015 Centennial High School Titan Pride

Senior Advertising Packet for the 2015 Centennial High School Titan Pride Senior Advertising Packet for the 0 Centennial High School Titan Pride DEADLINE OCTOBER DEADLINE OCTOBER DEADLINE OCTOBER This is your child s last year in high school! Senior year is a big deal to both

More information

HMH : Site Consolidation Batch 3B June Wireframes - Customer Care : v 1.3

HMH : Site Consolidation Batch 3B June Wireframes - Customer Care : v 1.3 HMH : Site Consolidation Batch B June Wireframes - Customer Care : v. Copyright 0. This document shall not be disclosed to any person other than authorized representatives of HMH without the Document Overview

More information

Guide to Promoting your Accreditation

Guide to Promoting your Accreditation Guide to Promoting your Accreditation Contents Introduction...3 Marketing 101...4 Explain your accreditation in simple terms...6 Citing and displaying your accreditation...7 Available resources...9 Examples...

More information

Visual Identity Guidelines for Authorized Distributors & Resellers. v1.0

Visual Identity Guidelines for Authorized Distributors & Resellers. v1.0 Visual Identity Guidelines for Authorized Distributors & Resellers v1.0 These Visual Identity Guidelines for Authorized Distributors and Resellers have been designed to help you implement our new, distinctive

More information

University at Albany Graphic Identity Manual

University at Albany Graphic Identity Manual University at Albany Identity Guidelines 1 University at Albany Graphic Identity Manual Version 4.0 (Updated 01/11) University at Albany Graphic Identity Manual 1 Contents 1 Introduction 1.1 The World

More information

2013-14. CONTENTS Colors Typography Logos Photography Letterhead

2013-14. CONTENTS Colors Typography Logos Photography Letterhead 2013-14 CONTENTS Colors Typography Logos Photography Letterhead brand Standards Colors Primary Color Our primary color is green, Pantone 356. Green symbolizes growth, harmony, hope, healing, life, peace,

More information

Product Detail Page: Content Accordion Default State The Description and Allergens accordion items are open by default.

Product Detail Page: Content Accordion Default State The Description and Allergens accordion items are open by default. Default State The and accordion items are open by default. PAGE 1 OF 11 PAGE 2 OF 11 PAGE 3 OF 11 PAGE 4 OF 11 LowFat Milk, With Vitamin A Palmitate and Vitamin D3 Added, Sugar, Less Than 2% of Cocoa Processed

More information

Brand South Australia Brand Guidelines. Part 1 Brand Story, Elements and Applications March 2013

Brand South Australia Brand Guidelines. Part 1 Brand Story, Elements and Applications March 2013 Brand South Australia Brand Guidelines s March 2013 Contents s 1.0 Our brand journey 1.1 Introduction to our brand 1.1.1 The need to identify South Australia 1.1.2 So what is a brand? 1.1.3 Developing

More information

Graduate Research School Thesis Format Guide

Graduate Research School Thesis Format Guide Graduate Research School Thesis Format Guide The Graduate Research School A guide for candidates preparing to submit their thesis for examination GRADUATE RESEARCH SCHOOL The University of New South Wales

More information

LOGO, COLOR PALETTE, & TYPEFACES

LOGO, COLOR PALETTE, & TYPEFACES DESIGN GUIDELINES In 2012, The American University of Paris celebrates its 50th anniversary. To commemorate this momentus occasion, we are introducing a new logo which seeks to: Mark 50 years of excellence

More information

brand specifications.

brand specifications. brand specifications. IPP the brand 2 IPP is vibrant, confident and forward looking - always in motion... the dove in flight logo symbolises financial freedom, investment growth and performance. The dove

More information

- Salesforce. Customer Engagement is the New Bottom Line.

- Salesforce. Customer Engagement is the New Bottom Line. Customer Engagement is the New Bottom Line. - Salesforce Engage with Customer Engagement World s community of senior level marketers, technologists, agencies and resellers all year long! Maximize your

More information

A Reform in Progress

A Reform in Progress A Reform in Progress author year about this publication By Judge Richard Ross (Ret.) with an introduction by Alfred Siegel 2012 Richard Ross was a New York City Family Court judge from 1991 to 2001 and

More information

* TXU EXHIBIT BDW-3 PAGE 1 OF 2. ", Praesent luptatum zzril delenit augue duis dolore PROJECT NAME ANYTOWN, TX PROJECT DETAILS PROJECT DESCRIPTION

* TXU EXHIBIT BDW-3 PAGE 1 OF 2. , Praesent luptatum zzril delenit augue duis dolore PROJECT NAME ANYTOWN, TX PROJECT DETAILS PROJECT DESCRIPTION EXHIBIT BDW-3 PAGE 1 OF 2 * TXU TXU Energy Services PROJECT NAME ANYTOWN, TX PROJECT DETAILS Project Type: XXXXXXXXXXXXXXX Capital Investment: SXXXXXXXXX Project Starn Date: XXXXXXXXXXX Projected Net Savings

More information

June Brand Guidelines. For External Use

June Brand Guidelines. For External Use June 2016 Brand Guidelines For External Use Content 1.0 Basic Elements Page 3 2.0 Trademarks Page 10 3.0 Creating Unique Materials Guidance for Franchises Page 12 4.0 Creating Unique Materials Guidance

More information

IFRS Insurance Reporting - Beyond Transition E Q. Suggestions for improvements to industry presentation and disclosures

IFRS Insurance Reporting - Beyond Transition E Q. Suggestions for improvements to industry presentation and disclosures Assurance and Advisory Business Services International Financial Reporting Standards E Q IFRS Insurance Reporting - Beyond Transition Suggestions for improvements to industry presentation and disclosures

More information

JANUARY 2012 BRAND TOOL KIT

JANUARY 2012 BRAND TOOL KIT 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 10.0 11.0 12.0 13.0 14.0 15.0 Mission Statement Tag line BRAND STYLE LOGO TYPOGRAPHY Writing style COLOUR PHOTOGRAPHY SIGNAGE VISIBILITY PARTNERSHIPS PRESENTATIONS VIDEO

More information

CORPORATE IDENTITY GUIDE

CORPORATE IDENTITY GUIDE CORPORATE IDENTITY GUIDE table of contents 3 RECOMMENDATIONS AND USE OF THE GUIDE 4 BRAND IDENTITY 5 LOGO SIZES 6 B&W (POSITIVE AND NEGATIVE) AND GREYSCALE VERSIONS 7 THE COMBINED LOGO VERSION 8 COLORS

More information

Graphic Standards Manual

Graphic Standards Manual A guide to branding & corporate identity: Graphic Standards Manual The Bristol Chamber of Commerce 20 Volunteer Parkway, Bristol, TN 37620 423.989.4850 bristolchamber.org Bristol Chamber of Commerce Graphic

More information

HP brand identity standards How we look and how we talk

HP brand identity standards How we look and how we talk contents HP brand identity standards How we look and how we talk May 2006 INTroduction Our brand identity is a foundation on which we build to tell powerful, consistent stories about our products and services.

More information

Brand and Identity Guidelines

Brand and Identity Guidelines Brand and Identity Guidelines Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Prioria Robotics logo and design elements in a

More information

A Guide to the. LaGrange College Athletics. Visual Identity Program. Publication Date: March 1, 2006 2006 LaGrange College. All rights reserved.

A Guide to the. LaGrange College Athletics. Visual Identity Program. Publication Date: March 1, 2006 2006 LaGrange College. All rights reserved. A Guide to the LaGrange College Athletics Visual Identity Program 2006 LaGrange College. All rights reserved. TC LAGRANGE COLLEGE A thletics Visual Identity Program TABLE OF CONTENTS Introduction...1.1

More information

PAHO Corporate Identity System. Building a Consistent Brand Image

PAHO Corporate Identity System. Building a Consistent Brand Image PAHO Corporate Identity System Building a Consistent Brand Image 1 Table of Contents PREFACE 1 PAHO LOGO 2 PAHO and WHO Logos 3 Colors 4 Typefaces 5 Correct and Incorrect Use of the Logo 6 STATIONERY 7

More information

ACCEPTED FILE FORMATS 1. We accept files from the following applications: 1 We do not accept files created from the following applications: 1

ACCEPTED FILE FORMATS 1. We accept files from the following applications: 1 We do not accept files created from the following applications: 1 Before submitting files to Valassis for printing, we suggest that you take a few minutes to review the files and to check to make sure that they meet Valassis requirements for high quality color printing.

More information

Graphic Standards Manual

Graphic Standards Manual Graphic Standards Manual Table of Contents Importance and Purpose of Graphic Standards 2 Official Organization Name 2 Official Website 2 Logo Usage 3 Design Elements 3 Logo Configurations 3 Clear Space

More information

Volkswagen Service Corporate Design Manual. Last revised: July 2012

Volkswagen Service Corporate Design Manual. Last revised: July 2012 Corporate Design Manual Last revised: July 2012 2 Contents Contents Introduction 3 Das Auto 4 Visual Elements 5 Icons 6 Icon application 7 Brand 8 Dealer ad without grid 9 Retail Offers 10 Retails Sub-Brands

More information

Poster Design Tips. Academic Technology Center

Poster Design Tips. Academic Technology Center Poster Design Tips Academic Technology Center Colors White Background Recommended Full-color backgrounds will be charged extra Use Borders, Images and Graphics to add some color instead Colors Keep it

More information

Point Park University Logo

Point Park University Logo UNIVERSITY LOGO 5 BRAND ONE Point Park University Logo The new Point Park University logo was created in 2009 to give the brand a more focused, modern identity. The logo is comprised of two parts, which

More information

Symantec Identity Guidelines. Version 3 - March 2012

Symantec Identity Guidelines. Version 3 - March 2012 Symantec Identity Guidelines Contents The Symantec Identity Guidelines explain how to consistently and effectively apply the most visual elements of the Symantec brand. These elements are designed to convey

More information

PARTS CATALOG LISTA DE PIEZAS. Trimmer Attachment. 99944200540 Adaptador para la podadora ECHO, INCORPORATED

PARTS CATALOG LISTA DE PIEZAS. Trimmer Attachment. 99944200540 Adaptador para la podadora ECHO, INCORPORATED ccessories for ECHO products can be found at: Los accesorios para los productos ECHO se pueden encontrar en: www.echo-usa.com/products/catalogs Fits Models / por modelos: SRM-0SB SRM-SB SRM-SB, SRM-0SB

More information

b e st p r actices A Model Intervention for Young Victims and Witnesses of Violence and Abuse

b e st p r actices A Model Intervention for Young Victims and Witnesses of Violence and Abuse b e st p r actices A Model Intervention for Young Victims and Witnesses of Violence and Abuse author year acknowledgements Amy Pumo, L.C.S.W Director, Child & Adolescent Witness Support Program 2010 The

More information

visual identity standards quick guide

visual identity standards quick guide visual identity standards quick guide Branding makes Tufts visible. publications.tufts.edu We can all help to enhance Tufts' visibility in the market by using the logo, color, and typeface standards in

More information

Graphic Standards Marketing Department. www.oit.edu. Hands-on education for real-world achievement.

Graphic Standards Marketing Department. www.oit.edu. Hands-on education for real-world achievement. Graphic Standards Marketing Department www.oit.edu Hands-on education for real-world achievement. Hello, you can call us Oregon Tech for short. Oregon Tech wishes to present a consistent identity to the

More information

Branding Standards Draft 2 - May 2012

Branding Standards Draft 2 - May 2012 Branding Standards Draft 2 - May 2012 Table of Contents 3 4 5 11 15 17 21 24 26 28 29 30 Welcome! Who We Are Logo Usage Logo Usage - What to Avoid Written Style Typography Colour Palette Photography Graphics

More information

National History Day Making Exhibits

National History Day Making Exhibits National History Day Making Exhibits Original Presentation made by Wanda Chin, Exhibition and Design Director at the University of Alaska Museum of the North, on November 29, 2006. 1 Category Rules: Exhibit

More information

VISUAL BRAND GUIDELINES

VISUAL BRAND GUIDELINES VISUAL BRAND GUIDELINES When creating Toastmasters materials for your club or district, please visit www.toastmasters.org/creatingmaterials for more information before your design is printed or distributed.

More information

STATIONERY SPECIFICATION

STATIONERY SPECIFICATION JUNE 25, 2014 STATIONERY SPECIFICATION Mark Courtney, Visual Identity Manager, 212.998.6820, mark.courtney@nyu.edu Dear Ms. Pleasant, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean a tortor

More information

Graphic Design Basics. Shannon B. Neely. Pacific Northwest National Laboratory Graphics and Multimedia Design Group

Graphic Design Basics. Shannon B. Neely. Pacific Northwest National Laboratory Graphics and Multimedia Design Group Graphic Design Basics Shannon B. Neely Pacific Northwest National Laboratory Graphics and Multimedia Design Group The Design Grid What is a Design Grid? A series of horizontal and vertical lines that evenly

More information

Using this Brand Guide

Using this Brand Guide Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Blue Highway s logo and design elements in a variety of mediums. All client acquisition

More information

Spry Digital is a nimble interactive agency in St. Louis historic Gate District. We craft big ideas into custom digital products that drive your

Spry Digital is a nimble interactive agency in St. Louis historic Gate District. We craft big ideas into custom digital products that drive your Spry Digital is a nimble interactive agency in St. Louis historic Gate District. We craft big ideas into custom digital products that drive your business. You need more than a website. You need an extension

More information

RESEARCH. A Survey of Neighborhood Quality of Life, Safety, and Services

RESEARCH. A Survey of Neighborhood Quality of Life, Safety, and Services RESEARCH A Survey of Neighborhood Quality of Life, Safety, and Services author year acknowledgements Suvi Hynynen Research Associate Center for Court Innovation 2011 The author wishes to thank the members

More information

lloyd s coverholders brand GUIDELINES

lloyd s coverholders brand GUIDELINES lloyd s coverholders brand GUIDELINES contents Introduction Quick questions Part One: How may I describe my relationship with Lloyd s? Part Two: How may I use the Coverholder at Lloyd s logo? Further information

More information

The Title Goes Here with Each Initial Letter Capitalized

The Title Goes Here with Each Initial Letter Capitalized The Title Goes Here with Each Initial Letter Capitalized Author s Name 1, a) 2, 3, b) and Author s Name 1 Replace this text with an author s affiliation (use complete addresses) 2 Replace this text with

More information

University Name. Major Heading. Minor Heading. Title. Supervisor: Dr. James Smith. Author: John Smith

University Name. Major Heading. Minor Heading. Title. Supervisor: Dr. James Smith. Author: John Smith University Name Major Heading Minor Heading Title Author: John Smith Supervisor: Dr. James Smith February 29, 2012 Contents 1 Introduction 2 1.1 Subsection 1............................... 2 1.2 Subsection

More information

ActionAid Brand Guidelines 2007. Contents

ActionAid Brand Guidelines 2007. Contents Welcome to ActionAid Welcome Welcome to the ActionAid brand guidelines. Our aim is to strengthen our position, have greater influence over people, governments and institutions, improve the understanding

More information

HP Color LaserJet 2600n Printer. High-impact, surprisingly affordable, built-in networked colour printing

HP Color LaserJet 2600n Printer. High-impact, surprisingly affordable, built-in networked colour printing HP Color LaserJet 600n Printer High-impact, surprisingly affordable, built-in networked colour printing Navigation buttons Two-line backlit LCD Ready and attention lights Maintain your business, not your

More information

Branding. Packet Contents

Branding. Packet Contents Branding The Anti-Cruelty Society Packet Contents 01. Contents 02. Introduction to Branding 03. The Anti-Cruelty Society Logo 04. Prohibited Logo Usage 05. Logo Sizing 06. Using Color 07. Typography in

More information

The package provides not only Roman fonts, but also sans serif fonts and

The package provides not only Roman fonts, but also sans serif fonts and The package provides not only Roman fonts, but also sans serif fonts and typewriter fonts. Times Roman Condensed (c, n). 0123456789, $20, C30, 60. Naïve Æsop s Œuvres in français were my first reading.

More information

BRAND LOGO USAGE GUIDELINES SEPTEMBER 2002

BRAND LOGO USAGE GUIDELINES SEPTEMBER 2002 SEPTEMBER 2002 BRAND LOGO USAGE GUIDELINES This document is subject to periodic revision. Please check with the NKU marketing department to make sure you have the most recent copy. BRAND LOGO INTRODUCTION

More information

BRAND IDENTITY GRAPHIC STANDARDS MANUAL

BRAND IDENTITY GRAPHIC STANDARDS MANUAL BRAND IDENTITY GRAPHIC STANDARDS MANUAL TABLE OF CONTENTS Logo Standards 03 12 Core Logo 04 Marketing Logo 05 Corporate Typeface 06 Corporate Colours 07 Positive & Negative Use 09 Safety & Minimum Size

More information

Have a question? Talk to us...

Have a question? Talk to us... A. Home (Level 1) Philosophy Overview & Methods Curriculum Philosophy & Overview Methods Classroom Curriculum Training Overview Continuing Classroom Training Education Student Continuing Testimonials Education

More information

Heading1 (h1) looks like this

Heading1 (h1) looks like this New Typography styles for your My Blog Joomla Template! TThis is a Magazine Style Drop Cap. To display Drop Cap us first Letter Goes Here Olypian quarrels et gorilla congolium

More information

Distance Education Gateway: University of Alaska

Distance Education Gateway: University of Alaska Distance Education Gateway: University of Alaska The redesign of the Distance Education Gateway is divided into two phases. The focus of Phase I is to identify and refine the aspects of the current site

More information