corporate Identity Manual [december 2013]

Transcription

1 corporate Identity Manual [december 2013] 1

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3 corporate Identity Manual [december 2013]

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5 Table of Contents 1. Corporate Identity 6 2. General Corporate Identity information Specific use Numbers Logo Typography Color set Visuals Business Lease Stationery Letters Envelopes Business Cards Memos & Faxes PowerPoint presentations Below the line Brochures Leaflets Promotion sheets Magazines Newsletter external Newsletter internal Sales materials Above the line Corporate campaign advertising Product and sales promotion advertising Recruitment advertising 53 5

6 1. Corporate identity The Brand Business Lease is a brand - a very valuable brand. It tells the world who we are and what we do. There are many things that make up a brand. One of the most visible assets of a brand is the logo. But there are many more. Your business card and stationery, the main entrance to your business premises, the way you communicate and present yourself in (online) advertising, in the press and on the phone are all examples. And since our payoff line promises same cars, better care we have to define everything about our brand in terms of better care. In other words, we have to make it clear that we do more than anyone else, that we provide a better service than anyone else, that we are in fact better than anyone else in our business. So start by reading the following instructions with better care and treat our brand with the best possible care. It will help you get better results. The positionering of our brand. With our positionering statement we want to catch in word how we want to be seen (perceived) by customers, employees, stakeholders and competitors. We want our positioning to be differentiating, reliable, transparent and consistent. Our positioning statement is For car drivers, Business Lease is the leasing company that thinks and acts like a true partner, where the employees are real experts. We differentiate ourselves by providing real care and attention rather than by our car offers. In other words: we are: The Care Company So please be CAREful in everything we communicate. Put care in every image, every word you use. Not literally, but in the spirit, Pay-off Same cars, better care 6

7 Communication Promise What is our promise to customers? We are a company that thinks and acts as an involved partner. We are interested in the real needs of our customers. We know that, we need to be involved and helpful. This is about doing your job the right way and with quality. Some core values to help you: We are trustworthy, personal and ambitious. We keep our promises, have an eye for quality and are proactive. We offer expertise and service with a smile. We are results-driven. Why Because it is not possible to provide you with recipes for all of the corporate identity elements created by Business Lease, where possible we give several definitions in this corporate identity manual together with concrete examples. Straightforward rules are provided for other cases. 2. General Corporate Identity information General language use Use in local correspondence your official language with and make use of spelling checkers in order to avoid mistakes as much as possible. For international correspondence English (V.S.) is used as default. In communications and correspondence we always use polite forms. Always refer to Business Lease as it. 7

8 2.1 Specific use Business Lease The initial letters of the name Business Lease are written in capitals. Letters of the legal entity (s.r.o) are written according to the official company name as shown in the commercial register. Abbreviations The use of abbreviations must be avoided as much as possible. Exceptions are made in the case of higher education degrees and in the case of abbreviations originating from Latin such as c.q. and c.s. Usage can be preferred in case of the extreme shortage of space, e.g.: in overfull business cards. Salutation It is always referred to the addressee in case of the external correspondence. Company Example Mr. Smith and/or Mrs. Smith Street Example City Country The salutation will be as follows: Dear Mr. Smith, and/or Dear Mrs. Smith, Addressing forms In International (EN) business correspondence, first names are normally used in full. This does not apply to local language where first names are normally used in full only if a reason for such use exists. The use of I -form is preferred to the use of We -form. It gives a much more personal approach as it is intended by Business Lease as per customer-intimacy communication. Spaces Spaces are used in the case of the succession of more titles and between higher education degrees and initials. If more than one initial is mentioned, no spaces are used. Example: Prof. Dr. John Smith. 8

9 2.2 Numbers Figures and numbers Figures under ten are written in full in words, the rest is written in numerals. Sums of money If the local language is used, we use the local money notation. If we communicate in English, we use the international money notation: 27, and/or in full Euro 27, Telephone numbers Put a space between the area code and the personal telephone number. When writing personal telephone numbers, group figures into threes, starting at the end. In order to clarify the international character of Business Lease, the whole number is prefixed by the country code. Example: Bank numbers The bank account numbers must be displayed as officially stated by the banks. Licence plates No spaces, dashes and/or full stops are placed between the numbers and letters. Dates When putting dates in business correspondence, first write the day in figures, then the month in full, then the year in figures. For example: 7 December 2012 When corresponding in the local language, please use the local date notation. addresses When mentioning addresses in business correspondence, the addresses are written in the same way as they were taken or mentioned. In MS Word, the address is automatically underlined and linked to MS Outlook. The address is not underlined when written on business cards. Correspondence example: j.smith@businesslease.com Business card example: j.smith@businesslease.com 9

10 2.3 Logo One of the most valuable assets of a brand is the logo. It represents our business. Proper usage is necessary to make the logo stronger. It is also important to ensure that it represents Business Lease in the right way. Like everything else in this manual, the following instructions are obligatory. Please be meticulous in observing these instructions. Remember you are representing our company! Logo colour: black/white 2 PMS-colours: PMS 2718 and PMS Cool Gray 10 Use of the Business Lease logo: The Business Lease logo without slogan can only be used in correspondence (letters, s, faxes, etc.) In all other situations the Business Lease logo should be used with the slogan. An exception can only be possible because of space issues. The Blue Care logo should always be used in connection with the Business Lease logo with slogan. Due to space it is possible to use the horizontal or vertical version. you can use the logo negative only if the background is Business Lease grey, blue or black (otherwise parts of the logo would disappear). Examples of the logo: Full colour: business / wave: Cyan 65%, Magenta 40% lease / pay-off: black 60% PMS: business / wave : PMS 2718 lease / pay-off : PMS Cool Gray 10 RGB: business / wave : R 102, G 132, B 189 lease / pay-off : R 134, G 134, B 137 Negative: business lease / wave / pay-off: white Black/white: business / wave : Black 100% lease / pay-off : Black 40% Logo without pay-off 10

11 Logo in combination with another (product) logo: Use a small vertical line the same height as the Business Lease logo and place the (product) logo on the right. The Blue Care logo should always be used in connection with the Business Lease logo with slogan. Due to space it is possible to use the horizontal or vertical version. The Blue Care Logo Less is more. Therefore we changed the light color blue in the Blue Care logo to the blue color of the Business Lease logo. In this way we have a more cost-efficient way of printing and handling the Blue Care logo on marketing materials. by The word blue : Cyan 80%, Magenta 60% The word Care : Cyan 65%, Magenta 40% (the same as the color blue of the Business Lease logo) 11

12 2.4 Typography Three font families are used in the local and international (English) language in the Business Lease corporate identity. If that a font is not available in the local language, you should investigate if there is a possibility of purchasing the font or otherwise select the closest font family. The font purchased or the alternative selected font must be sent to Business Development for approval. Akzidenz Grotesk BE Light Extended The headlines for all external communication such as brochures, Cars and Care magazine, driver set, headline covers, calculation book, etc. Avenir light For all the text in external communication (incl. ppt). Avenir Heavy Calculation book. Arial For all correspondence, outlook, reports, etc (excl. ppt). Usually used for everything else when the Avenir font is not available, in Office programs like Word and Outlook. Examples: Font families (Berthold) Akzidenz Grotesk BE Extended abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ (/,?;! &:@) Avenir light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ, (/,?;! &:@) Avenir Heavy abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ, (/,?;! &:@) Arial 10 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ (/,?;! &:@) 12

13 2.5 Color set For all communication our corporate colors are the basic colors we use in all communication materials. They are the backbone of our Corporate Identity. The secondary corporate colors can be used for details in communication materials. Corporate colors PMS 2718 C 65%, M 40% Y 0% K 0% R 95, G 138, B 199 PMS Cool Gray 10 C 0%, M 0% Y 0% K 60% R 128, G 130, B 133 Secondary Corporate colors C 40%, M 18% Y 88% K 0% R 166, G 178, B 77 PMS 397 C 20%, M 29% Y 49% K 0% R 206, G 176, B 138 PMS 466 C 60%, M 42% Y 49% K 16% R 103, G 118, B 113 PMS 417 C 56%, M 45% Y 0% K 0% R 120, G 134, B 194 PMS 7446 C 35%, M 29% Y 0% K 0% R 142, G 148, B 186 PMS 270 C 62%, M 29% Y 95% K 10% R 107, G 137, B 64 PMS 7491 C 9%, M 62% Y 85% K 1% R 222, G 122, B 62 PMS 7413 Silver PMS

14 2.6 Visuals In addition to our communication principals we have updated our corporate identity for product and business communication and corporate (brand) communication. By adding a slight difference it is noticeable to see what kind of communication we use. Next to making a difference in visibility, we also added two new graphic visuals to our assortment. Our style is build up from 3 layers: - Wave - Graphical element - Photography For corporate/brand communication we combine: - A graphical element - Photography with car element - Wave in corporate or secondary color set For business/product communication we combine: - A graphical element - Photography with an element of the subject - Wave in corporate or secondary color set with blue above and also possibility for photo in wave Here we have can also have a photo in the wave. So the wave is the graphical element. Corporate visuals 14

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16 16 Business visuals

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18 Photography We can now use subject related photography in business communication. In this perspective we can tell a story with visuals in a Business Lease way. However in corporate communications a (part of) car should always be featured in photography. NOTE. All car photography should reflect the latest car models 18

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20 3. Business Lease Stationery Standard templates for letters, PowerPoint presentations, memos and faxes are provided on the local extranet (downloadable documents). Please install them as your default documents. All text must be aligned to the left. 3.1 Letter Closing: Kind/best regards, Business Lease Czech Republic s.r.o. Name Business Lease employee Job title Business Lease employee Footer Text aligned centred Business Lease Nederland B.V.: Arial, 8 pt, spacing 1.15 (Word) Rest of the text: Arial, 9 pt, line spacing 1.15 (Word) 20

21 Letter + drop paper [Company name] [Name of contact person] [Address] [Postal Code] [City] [Country] Date Reference Phone number Subject [month, day, year] [country_place_ref] [number] [subscription of subject] Dear [name], How to use this letter template Select text you would like to replace and type your letter. Always use Arial 10 pt to type your text. Headings should be in bold. Best regards, Business Lease [division] [name] [job title] Business Lease Nederland B.V. Sparrenheuvel JE Zeist Postbus AK Zeist T. +31 (0) F. +31 (0) E. info@businesslease.nl ABN AMRO K.v.K BTW nr. NL B01 Vestigingen in Amstelland, Nieuwegein, Rijnmond en Waalwijk 21

22 3.2 Envelopes There are two standard formats: EA5/6 envelope: Use this for less detailed correspondence. An A-4 page is folded once. C4 envelope: A-4 mail and folders can be sent unfolded in this type of envelope. The logo on the envelopes is aligned left and in the default colors. Prefer window envelopes because they save time and reduce the margin of error. The return address is placed under the logo using the font-family Akzidenz Grotesk BE light Extended. In order to show our CSR involvement we should print the international FSC label on our envelopes with the statement that we are a 100% CO 2 neutral company. Postbus AK Zeist Business Lease werkt 100% CO 2 neutraal. 22

23 Postbus AK Zeist Frankeren niet nodig Business Lease B.V. Antwoordnummer VB ZEIST 3700VB

24 3.3 Business Cards Format: 90 x 55 mm (wxh), duplex full color Type of paper: 300 grams Oxford white The logo is 49 mm wide and is situated in the left corner of the business card. The logo begins 4 mm from the left and is situated from top to bottom of the business card x (the logo on the 14.5 mm). Fonts Name: Font size: Function: Font size: Line spacing: Berthold Akzidenz Grotesk Extended 11 pt Berthold Akzidenz Grotesk Light Extended - Capital 6.5 pt 10 pt Family name and function align with the L of Lease (the logo) and with the rest of the adress. Spelling of a name First name without initials Example: John Smith Adress: Font size: Line spacing: Akzidenz Grotesk Light 7 pt 9 pt Visual rules on the back: This visual is an essential part of corporate communication and needs therefore to appear on the back of the business card. You are free to use any of the corporate identity visuals on the back of your business card, but be sure that you always use one of the visuals. In the case of business cards for a branch office: add an additional line under the official name of the legal entity (E.g. Business Lease Poland SP. zo. o.) Branch office Brno. 24

25 front back 25

26 3.4 Memos & Faxes Memo To Cc From Date Re [click here and type name] [click here and type name] [click here and type number] Day/Month/Year [click here and type name] How to use this fax template Select text you want to replace and type your fax. Always use Arial 10 pt to type your text. Heading should be bold. Business Lease Nederland B.V. Sparrenheuvel JE Zeist Postbus AK Zeist T. +31 (0) F. +31 (0) E. ABN AMRO K.v.K BTW nr. NL B01 Vestigingen in Amstelland, Nieuwegein, Rijnmond en Waalwijk 26

27 Fax To t.a.v Fax number From Pages (incl. front) [click here and type name] [click here and type name] [click here and type number] [click here and type name] [click here and type ] [click here and type name] Date Reference Phone number Subject [month, day, year] [reference] [number] [subscription of subject] Dear [name], How to use this letter template Select text you would like to replace and type your letter. Always use Arial 10 pt to type your text. Headings should be in bold. Best regards, Business Lease [division] [name] [job title] Business Lease Nederland B.V. Sparrenheuvel JE Zeist Postbus AK Zeist T. +31 (0) F. +31 (0) E. ABN AMRO K.v.K BTW nr. NL B01 Vestigingen in Amstelland, Nieuwegein, Rijnmond en Waalwijk 27

28 3.5 PowerPoint presentations Powerpoint Title subtitle Powerpoint Title subtitle Date/department/author Date/department/author Powerpoint Title subtitle Start page Title: Akzidenz grotesk BE light extended Font size: 32 pt Spacing: 40 pt Align to the right. Date/department/author Subtitle: Akzidenz grotesk BE light extended Font size: 22 pt Spacing: 40 pt Align to the right. Use any illustration. Date, etc: Akzidenz grotesk BE light extended Font size: 22 pt Spacing: 40 pt Align to the left. Logo: Under to the right. 28

29 It s not the product, it s our people It s not the product, it s our people You can find nice leasecars everywhere, but if you are looking for good care for your car (fleet), your business and yourself, you will want to go to Business Lease. After all, every leasecompany delivers the same car. So it s not about the car, but about the attention you get and the quality of the service. Therefore Business Lease promises: same cars, better care. You can find nice leasecars everywhere, but if you are looking for good care for your car(fleet), your business and yourself, you will want to go to Business Lease. After all, every leasecompany delivers the same car. So it s not about the car, but about the attention you get and the quality of the service. Therefore Business Lease promises: same cars, better care. You can find nice leasecars everywhere, but if you are looking for good care for your car(fleet), your business and yourself, you will want to go to Business Lease. After all, every leasecompany delivers the same car. So it s not about the car, but about the attention you get and the quality of the service. Therefore Business Lease promises: same cars, better care. You can find nice leasecars everywhere, but if you are looking for good care for your car(fleet), your business and yourself, you will want to go to Business Lease. After all, every leasecompany delivers the same car. So it s not about the car, but about the attention you get and the quality of the service. Therefore Business Lease promises: same cars, better care. It s not the product, it s our people You can find nice leasecars everywhere, but if you are looking for good care for your car(fleet), your business and yourself, you will want to go to Business Lease. After all, every leasecompany delivers the same car. So it s not about the car, but about the attention you get and the quality of the service. Therefore Business Lease promises: same cars, better care. You can find nice leasecars everywhere, but if you are looking for good care for your car(fleet), your business and yourself, you will want to go to Business Lease. After all, every leasecompany delivers the same car. So it s not about the car, but about the attention you get and the quality of the service. Therefore Business Lease promises: same cars, better care. Next pages Title: Akzidenz grotesk BE light extended Font size: 32 pt Spacing: 40 pt Align to the left and right Bodycopy: Avenir 35 Light Font size: 18 pt Spacing: 19 pt Align to the left and right No more than 11 or 12 lines of text Above in page, the blue wave with an illustration of choice. Logo: Under to the right. Always use corporate and secundary corporate colors. 29

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31 4. Below the line 4.1 Brochures In brochures we make a distinction between strategic (corporate) material and marketing/ product material. An example of a strategic brochure is the company brochure. For the marketing/product brochures, the guidelines offer more flexibility. Brochures have always a minimum of 8 pages. Standard format is A4 Lay-out consists of different elements: - front cover - back cover - spread 31

32 Product brochures Size marketing/product brochures: own choice: A3 / A4 / A5 (In the example on the right page you see a folder with 3 pages) Cover Visual: Choose one of your own*. Not necessarily in a wave. *If you choose a free form, then use the wave. Heading: Font type: Berthold Akzidenz grotesk extended or light extended Color: see corporate colors Logo blue care by business lease: place at bottom, right. Back cover Color: see corporate colors (or white) Image on the bottom: OK-hand + address 10 mm from the left and 10 mm from the bottom. Address font: Berthold Akzidenz Grotesk Light Extended Logo blue care by business lease: place on the bottom, right. Spread Heading: Font type: Berthold Akzidenz grotesk light extended. Color: see corporate colors Visual: Choose one of your own*. Not neccesarily in a wave. *If you choose a free form, then use the wave. Bodytext: Font type: Avenir 55 roman or 35 light 1 or 2 columns If you use images between two text zones: Place images over 1 or 2 columns. Height of your choice. You are free to use any image you like. Note: the pages have to be 60% white 32

33 cover spread 33

34 4.2 Leaflets Leaflets always have 1 page, double-sided Standard format is A4 Lay-out consists of different elements Totally, truely Blue Care Dolenibh ercipit la aliquam doloborem do od elis doloborem acin vel ut nullut venisl Obor ipsuscing et amcore exerciduipit praestrud magna aci blam nos atue te consed eum delisi. Igna core vel utet, sit iliquam nos ad ming endreet alit wisseniat. Borem nullamc orperit verosto commy nulluptat ea consequ isiscidunt prat ut lore dolorper sum er ing essequat. Esequate dunt iustie tem zzril erate vel euis adit, quis dolore magna feummy nulla feugue con ut nostrud euismod olortincil dolorti smodiam consecte endigni amconsequat. Wave fixed Hand can be changed in another visual Im volore dolorperos dunt prat. Faccumsan velenit luptat. Ulput niamet ent vullum aut consequat. Ut doloreet, quipisci blandreet vel er ipsumsan ullan veliquis aliquatum et, sim dolorti onsequisim euis eu feuissenim iriureet dolorem zzrilluptat. Urerosto eui tetum vullam volortionsed estrud tin hent ilit ullaoreet ex essim illa feuguero od erciliqui tat. Duisciliquat ate vulla commodo loreet at prat luptat wisim del utpatue commodi r autat. Feu faccum augiam quat Na faccummy nummy nonum iriusci endre tat la coreetue magna facidui erit dunt volor iure tat. Te magnis dolobore conse magniam ipis niat. Modigna ad eugue ver sum nullan hent nit at, conummod magna feugiam iurem vulputpatie feu faciduis aut aci er ipississequi tat adignisi tat nibh eugiametum zzrit adignibh eugait pratem do dolore do et, consenit velit volese tet velent at. Et la coreet lute duipsuscin er at lorpera tinibh er si tatummo doloboreet inim quat non ex enis nullut Modigna ad eugue ver sum nullan hent nit at, conummod magna feugiam iurem vulputpatie feu faciduis aut aci er ipississequi tat adignisi tat nibh eugiametum zzrit adignibh eugait pratem do dolore do et, consenit velit volese tet velent at. Feu faccum augiam quat e tisl dolortio con ex ea commolobore feum dipit amet lorperil utetum dit, core feugiat in utat, corer sequisim autem ad dolortin ullaore tat wisi. Feu faccum augiam quat vulputatet ate magnis augait irit nos nos augue conum quis nulputpat aciliquip elenim ea adigna ad dolortio od tie feum vent wisim volore eraestis nulput dunt inisim delenim velit, volorper sum vullaore tet, quis alit ilit ametum elismolore dolobore consed dolore tat, conse Feu faccum augiam quat Iduis ex eugiat ad tatio eum volobor sit nulput veraese dolum zzriuscin ex essequi ea feuis et iriuscip ex ercillutatem at il in volore el ex ea cor alit alit num erit, quat amet niam, con ulla at pratet dionull aorero od mincil utpatem augue commy nullaor sim nim aliquam zzrillam verat, quisit iure by Igna faccum vullam, siscidunt nibh erostie tem zzriustrud molortie esequis modigna commolor secte feui Igna faccum vullam, siscidunt nibh erostie tem zzriustrud molortie esequis Front Product leaflet: Always use BL-blue bullet points. Copy colour: grey Back Product leaflet: 2-columns bodycopy, total width: 180 mm. column width: 5 mm. Bodycopy: Avenir 45 book, 11 pt, spacing 15 pt. Copy colour: black. Pictures: free 34

35 4.3 Promotion sheets Promotion sheets are always 1 page, double-sided Standard format is A4 Lay-out consists of different elements 25 mm. Logo fixed Totally, truely Business Lease 160 mm. Im volore dolorperos dunt prat. Faccumsan velenit luptat. Ulput niamet ent vullum aut consequat. Ut doloreet, quipisci blandreet vel er ipsumsan ullan veliquis aliquatum et, sim dolorti onsequisim euis eu feuissenim iriureet dolorem zzrilluptat. Urerosto eui tetum vullam volortionsed estrud tin hent ilit ullaoreet ex essim illa feuguero od erciliqui tat. Duisciliquat ate vulla commodo loreet at prat luptat wisim del utpatue commodi r autat. NU 20% korting! Dolenibh ercipit la aliquam doloborem do od elis doloborem acin vel ut nullut venisl Obor ipsuscing et amcore exerciduipit praestrud magna aci blam nos atue te consed eum delisi. Igna core vel utet, sit iliquam nos ad ming endreet alit wisseniat. Borem nullamc orperit verosto commy nulluptat ea consequ isiscidunt prat ut lore dolorper sum er ing essequat. Feu faccum augiam quat Na faccummy nummy nonum iriusci endre tat la coreetue magna facidui erit dunt volor iure tat. Te magnis dolobore conse magniam ipis niat. Modigna ad eugue ver sum nullan hent nit at, conummod magna feugiam iurem vulputpatie feu faciduis aut aci er ipississequi tat adignisi tat nibh eugiametum zzrit adignibh eugait pratem do dolore do et, consenit velit volese tet velent at. Et la coreet lute duipsuscin er at lorpera tinibh er si tatummo doloboreet inim quat non ex enis nullut Modigna ad eugue ver sum nullan hent nit at, conummod magna feugiam iurem vulputpatie feu faciduis aut aci er ipississequi tat adignisi tat nibh eugiametum zzrit adignibh eugait pratem do dolore do et, consenit velit volese tet velent at. Esequate dunt iustie tem zzril erate vel euis adit, quis dolore magna feummy nulla feugue con ut nostrud euismod olortincil dolorti smodiam consecte endigni amconsequat. Feu faccum augiam quat e tisl dolortio con ex ea commolobore feum dipit amet lorperil utetum dit, core feugiat in utat, corer sequisim autem ad dolortin ullaore tat wisi. Feu faccum augiam quat vulputatet ate magnis augait irit nos nos augue conum quis nulputpat aciliquip elenim ea adigna ad dolortio od tie feum vent wisim volore eraestis nulput dunt inisim delenim velit, volorper sum vullaore tet, quis alit ilit ametum elismolore dolobore consed dolore tat, conse Feu faccum augiam quat Iduis ex eugiat ad tatio eum volobor sit nulput veraese dolum zzriuscin ex essequi ea feuis et iriuscip ex ercillutatem at il in volore el ex ea cor alit alit num erit, quat amet niam, con ulla at pratet dionull aorero od mincil utpatem augue commy nullaor sim nim aliquam zzrillam verat, quisit iure Igna faccum vullam, siscidunt nibh erostie tem zzriustrud molortie esequis modigna commolor secte feui Wave fixed Eye can be changed in another visual Front Product leaflet: with (red) discount. Always use BL-blue bullet points. Copy colour: gray Back Product leaflet: 2-columns bodycopy, total width: 180 mm. column width: 5 mm. Bodycopy: Avenir 45 book, 11 pt, spacing 15 pt. Copy colour: black. Pictures: free 35

36 4.4 Magazines If in any Business Lease country we publish a magazine, the title should be Cars&Care. The layout of the cover consists of different elements. Fixed elements Only change the data. } cars & care Uitgave van Business Lease Nederland 01 oktober 2011 Lenisl ut euiscil tatum inci Denisl Uteuisc tatum hgjhjjk Lenisl ujhjt euiatyscil tatum inci cars & care Uitgave van Business Lease Nederland 01 oktober 2011 Headings: Avenir 35 light, as big or small as needed. Color heading: BL blue Bodycopy: Avenir 45 book, 11 pt, spacing 15 pt 2 or 3-columns Colour bodycopy: black 36

37 Naam hoofdstuk/paragraaf Alle zeilen bijzetten zetten. Lenisl ut euiscil luptat nulputatum inci blam, suscipsum zzrit exerilis esequam etummol. Euiscil luptat nulputatum inci blam. Alle zeilen bijzetten. Alle zeilen alle zeilen bijzetten. Sissequi sisissi blaortisit nulpute con vel irit at volessi tem nummodo loreet ullandipsum dit luptat adipis del utpatue vullaore vel utpatum zzriustio eratum ad do odit iure dolummy nonsecte tis amet aliquamcommy nos adigna ad do ea facing erit lorem diat, commodolore ming eum vullam, sisl utpat lorem iliquat, vero od tat. Rit praeseq uissendrer sumsan utatuero el dolut iniam, sustisit, quat ex ex endrem zzriurem inismodo dolent erostrud mincipisit iriliqu amconse quametue do od dit nulla feugait velisim dunt ad magna consequisis et, vel iliquam, quis euguerci tie molenibh er sum ea feu feugue consent vulla feuip exerit ullutetuero odiam nostrud diam, venibh et augueriureet wisit lore ent accumsandre digna autpatis alit ilisl ero consecte min hendiam dolore ming et et, velit iure feumsan hent am ipisciduis nullam ilisis dipsum iriureet eumsan vulput accummo loboreetum quat lut wisit. Sissequi sisissi blaortisit atue magnis augait lobor aliqui blam augiamc ommolesed del ullan ea feugait velisim iurem zzrit augait iustrud exer ipit alit aliquip suscips uscilla consecte del ea faccummy nulla accum velisissed tatinibh erit laor sequatem ex ex esent wissequisit, vulluptat, quat aliqui elisit praesenim zzriure del dion henim quamet lute facilit ing elendre vulputatummy nim exer sustrud eui esequatuero odipit alisit adit nim in velisse et venit laore magna feugiamet praestio ex exeriliquat praessectem adit num am dolor init aci blaortis at. Dui etuerosto esed tet in verosto eugait autate molore vel in henim dit augait wis alit utat. euisl eum et, quat wisim dunt adip ero dolortisl et, velenis delit adit wisi. Xer sum do et at lor ad tionum init esse mincips ustrud exer adit iustie tinci bla feumsan hent la facidunt laortismod tissit ad dolore cor sed tatuerciduis exercil lutpatis nostie volor ad modolestie diat am, velesto odolor iure dolobor ad tetum dolesenisi tion exeros dolore dolendio doloboreet, sum vel ex eugait ipit wis dolorero doluptatie faci blam exer amcon hent prat veraesto delit alisl ex eugiat venibh eu facinit at iliqui bla am, si tatie dolenim dolutet ute dolute min et at ipsuscil utat at ipit velit lutet dit verit utpat do dit nit lutet dolorerat. Duis nostionsequi blamcommy nis alit atue feugait wisiscilit volore core dolorer iuscin. issequi sisissi blaortisit nulpute con vel irit at volessi tem nummodo loreet ullandipsum dit luptat adipis del utpatue vullaore vel utpatum zzriustio eratum ad do odit iure dolummy nonsecte tis amet aliquamcommy nos adigna ad do ea facing erit lorem diat, commodolore ming eum vullam, sisl utpat lorem iliquat, vero od tat. Sissequi sisissi blaortisit Rit praeseq uissendrer sumsan utatuero el dolut iniam, sustisit, quat ex ex endrem zzriurem inismodo dolent erostrud mincipisit iriliqu amconse quametue do od dit nulla feugait velisim dunt ad magna consequisis et, vel iliquam, quis euguerci tie molenibh er sum ea feu feugue consent vulla feuip exerit ullutetuero odiam nostrud diam, venibh et augueriureet wisit lore ent accumsandre digna autpatis alit ilisl ero consecte min hendiam dolore ming et et, velit iure feumsan hent am ipisciduis nullam ilisis dipsum iriureet eumsan vulput accummo loboreetum quat lut wisit. Atue magnis augait lobor aliqui blam augiamc ommolesed del ullan ea feugait velisim iurem zzrit augait iustrud exer ipit alit aliquip suscips uscilla consecte del ea faccummy nulla accum velisissed tatinibh erit laor sequatem ex ex esent wissequisit, vulluptat, quat aliqui elisit praesenim zzriure del dion henim quamet lute facilit ing elendre vulputatummy nim exer sustrud eui esequatuero odipit alisit adit nim in velisse et venit laore magna feugiamet praestio ex exeriliquat praessectem adit num am dolor init aci blaortis at. Dui etuerosto esed tet in verosto eugait autate molore vel in henim dit augait wis alit utat. Lent aute faci etuer sumsandreet adit, sum dignism olessequi te euis nullaorperit ut acilla facidunt iure minciliquis ex el illam quat wisl euisl eum et, quat wisim dunt adip ero dolortisl et, velenis delit adit wisi. Sissequi sisissi blaortisit Xer sum do et at lor ad tionum init esse mincips ustrud exer adit iustie tinci bla feumsan hent la facidunt laortismod tissit ad dolore cor sed tatuerciduis exercil lutpatis nostie volor ad dolendio doloboreet, sum vel ex eugait ipit wis dolorero doluptatie faci blam exer amcon hent prat veraesto delit alisl ex eugiat venibh eu facinit at iliqui bla am, si tatie dolenim dolutet ute dolute min et at ipsuscil utat at ipit velit lutet dit verit utpat do dit nit lutet dolorerat. Duis nostionsequi blamcommy nis alit atue feugait wisiscilit volore core dolorer iuscin hendrem dolore magnim acilit nit et il utat. Rit praeseq uissendrer sumsan utatuero el dolut iniam, sustisit, quat ex ex endrem zzriurem inismodo dolent erostrud mincipisit iriliqu amconse quametue do od dit nulla feugait velisim dunt ad magna consequisis et, vel iliquam, quis euguerci. vulla feuip exerit ullutetuero odiam nostrud diam, venibh et augueriureet wisit lore ent accumsandre dign 2 3 Fixed page-no. 20 mm. 5 mm. 20 mm. Naam hoofdstuk/paragraaf Alle zeilen bijzetten zetten. Lenisl ut euiscil luptat nulputatum inci blam, suscipsum zzrit exerilis esequam etummol. Euiscil luptat nulputatum inci blam. issequi sisissi blaortisit nulpute con vel irit at volessi tem nummodo loreet ullandipsum dit luptat adipis del utpatue vullaore vel utpatum zzriustio eratum ad do odit iure dolummy nonsecte tis amet aliquamcommy nos adigna ad do ea facing erit lorem diat, commodolore ming eum vullam, sisl utpat lorem iliquat, vero od tat. Sissequi sisissi blaortisit Rit praeseq uissendrer sumsan utatuero el dolut iniam, sustisit, quat ex ex endrem zzriurem inismodo dolent erostrud mincipisit iriliqu amconse quametue do od dit nulla feugait velisim dunt ad magna consequisis et, vel iliquam, quis euguerci tie molenibh er sum ea feu feugue consent vulla feuip exerit ullutetuero odiam nostrud diam, venibh et augueriureet wisit lore ent accumsandre digna autpatis alit ilisl ero consecte min hendiam dolore ming et et, velit iure feumsan hent am ipisciduis nullam ilisis dipsum iriureet eumsan vulput accummo loboreetum quat lut wisit. esent wissequisit, vulluptat, quat aliqui elisit praesenim zzriure del dion henim quamet lute facilit ing elendre vulputatummy nim exer sustrud eui esequatuero odipit alisit adit nim in velisse et venit laore magna feugiamet praestio ex exeriliquat praessectem adit num am dolor init aci blaortis at. Dui etuerosto esed tet in verosto eugait autate molore vel in henim dit augait wis alit utat. Lent aute faci etuer sumsandreet adit, sum dignism olessequi te euis nullaorperit ut acilla facidunt iure minciliquis ex el illam quat wisl euisl eum et, quat wisim dunt adip ero dolortisl et, velenis delit adit wisi. Sissequi sisissi blaortisit Xer sum do et at lor ad tionum init esse mincips ustrud exer adit iustie tinci bla feumsan hent la facidunt laortismod tissit ad dolore cor sed tatuerciduis exercil lutpatis nostie volor ad dolendio doloboreet, sum vel ex eugait ipit wis dolorero doluptatie faci blam exer amcon hent prat veraesto delit alisl ex eugiat venibh eu facinit at iliqui bla am, si tatie dolenim dolutet ute dolute min et at ipsuscil utat at ipit velit lutet dit verit utpat do dit nit lutet iuscendrem dolore magnim acilit nit et il utat. Atue magnis augait lobor aliqui blam augiamc ommolesed del ullan ea feugait velisim iurem zzrit augait iustrud exer ipit alit aliquip suscips uscilla consecte del ea faccummy nulla accum velisissed tatinibh erit laor sequatem ex ex