GRAPHIC STANDARDS. Guidelines and sample designs for the production of graphic materials for the Rotman School of Management

Transcription

1 GRAPHIC STANDARDS Guidelines and sample designs for the production of graphic materials for the Rotman School of Management Applicable as of March 2008

2 CONTENTS 3 The Purpose of this Manual 4 The Rotman Wordmark and Full School Name 5 Components of the Rotman Identity 6 Assembling the Components 7 Rotman Wordmark and Logo 9 Key Configurations 9 Engine-and-Caboose 11 Rotman: a new way to think 12 Colour Usage: Rotman Colour Palettes 15 The Rotman Font Family 20 Rotman Stationery 21 Standard Letter Formats 24 Standard #10 Envelope 25 Standard Business Card 26 Fax Sheet Electronic Template 27 Oversize and Special Envelopes 28 Pocket Folder / Media Kit 29 Sample Rotman Publications Rotman School of Management

3 ROTMAN GRAPHIC STANDARDS THE PURPOSE OF THIS MANUAL THE ROTMAN VISION The purpose of the Rotman visual identity is to express a graphic message for the Rotman School of Management that is clear, bold and forward looking. This unique message is the foundation of the Rotman brand. It is of utmost importance to apply the brand in a consistent and professional manner since our brand instills confidence in the Rotman School in the public mind. The Rotman brand is communicated consistently through the professional delivery of academic programs, special events, intellectual products, media, content and design. Professional use of the Rotman Identity by graphic designers and other visual communicators must reflect the same standard of excellence demonstrated by the School as a whole. The graphic tools and guidelines in this manual are vitally important in maintaining and conveying the Rotman vision of excellence, innovation, and new ways to think about business. The Rotman Graphics Standards Manual sets out general principles of design, specific rules about the use of the Rotman Wordmark and Logo, and a series of models for a variety of graphic applications. This manual will assist you in upholding the high standards of the School by applying its identity in a professional, clear, and consistent manner. The Rotman School of Management is redesigning business education for the 21st century with a curriculum built on Integrative Thinking TM. Located in the world s most diverse city, the School fosters a new way to think that enables creative business solutions. Students, alumni, and the business community look to the Rotman School as the preeminent source of leading-edge business thinking in Canada. ENVIRONMENTAL RESPONSIBILITY It is the policy of the Rotman School of Management to encourage the use of environmentally-responsible paper stocks and production methods whenever possible. This includes the use of soy-based inks and the choice of paper stocks that are Forest Stewardship Council-certified and contain a high percentage of post-consumer-waste content. In order to be FSC-certified, the management of forests (the source of raw materials for pulp) must meet criteria for environmental sustainability, economic benefits for local people, respect for First Nations rights, and compliance with all local and international laws. FOR INFORMATION OR ASSISTANCE If you require further information or assistance in the use of this manual, please contact: Karen Christensen Director of Marketing + Communications christen@rotman.utoronto.ca Stephen Watt Manager of Advancement Communications watt@rotman.utoronto.ca 3 Credits Rotman Wordmark Design: Bruce Mau Design Graphic Standards Manual Design: Douglas Counter Unlimited Text: Bruce Mau Design, Douglas Counter Unlimited Produced by: Rotman School of Management TM Integrative Thinking is a registered trademark of the Rotman School of Management.

4 THE ROTMAN WORDMARK AND FULL SCHOOL NAME 4 Rotman Wordmark Designed by Bruce Mau Design in 1997, the Rotman Wordmark symbolizes the Rotman School s innovative vision, leading-edge thinking, and the excellence of its faculty, staff, alumni, and students. In the wordmark, the Rotman name has been rendered in custom-styled letterforms for impact and legibility. Always ensure that the wordmark is clearly legible, as it is the primary element of the Rotman Identity. The Rotman Wordmark must not be condensed, stretched, slanted, outlined, or otherwise distorted. It may appear in any of the colours outlined in the Rotman Colour Palettes on pages 12 and 13. It may be reversed out of colour fields or photographs provided it is clearly legible. The Full Name of the School The official full name of the School is the Rotman School of Management and should be designated as such at the first mention of it in any text. In subsequent mentions, it may be referred to as the Rotman School or the School.

5 COMPONENTS OF THE ROTMAN IDENTITY There are four components to the Rotman Identity: 1. The Rotman Wordmark 2. The official Full Name of the School. Set in Centaur Bold upper- and lowercase, the full name is needed to identify the School. 3. The University of Toronto Crest is the hallmark of the values and traditions of Canada s leading university. 4. The Full Name of the University. Set in Centaur Bold uppercase to balance the School name. Do not type the wordmark or logo into any design layout. The wordmark and logo must always be placed in their official electronic versions (Adobe Illustrator EPS, Adobe Illustrator PNG, Adobe Photoshop JPG, etc.), regardless of the application.

6 ASSEMBLING THE COMPONENTS Rotman Logo Rotman Wordmark Rotman Identity: engine-and-caboose configuration 6 The Rotman Logo, shown at top, is a fixed and locked configuration of the School Name, University Name, and University Crest. The full School Name is set in Centaur Bold upper- and lowercase to convey a sense of tradition and as a contrast to the bold, clean lines of the wordmark. The arrangement of the text and the scale and positioning of the crest must not be altered. The Rotman Logo can be used alone or in conjunction with the wordmark. The Rotman Wordmark is semi-independent, in that it instills in the public mind a strong brand name for the School. The Rotman Logo is simply too complex to accomplish this. For this reason, the Rotman Wordmark should always be given prominence, but the logo will usually appear somewhere in the same visual field. The Rotman Identity is shown in the engine-and-caboose configuration. See page 9 for further details.

7 ROTMAN WORDMARK AND LOGO Centreline on the bottom inside corner of the m 75% x Rotman width Midpoint is the vertical centre of the R 2 x R height Wordmark Bounding Box Width = 1.5 x Rotman width, Height = 4 x R height Centreline on the middle of the second o in School 1 x crest width 1 x crest width Midpoint is the top of the solid part of the shield 1 x crest height Logo Bounding Box Width = Logo width + 2 x crest width, Height = 2 x crest height 7 The Rotman Wordmark and Logo must never be congested. A sense of spaciousness and clarity is a key quality of the Rotman message. Shown above are outline boxes that indicate the closest distance that any other type, image, or logo can get to the Rotman Wordmark and Logo. These conditions do not apply to photographic images where the wordmark and logo are reversed out of (or superimposed on top of) a photograph. In such instances, care must be taken to ensure the legibility of the wordmark and logo are not compromised by the underlying photographic image. Note that the bounding conditions for the wordmark are more generous than for the logo. This difference reflects the need to give the wordmark appropriate emphasis. Note: An exception to this rule is when a tagline appears in conjunction with the Rotman Wordmark. In this case, the sizing and positioning relationships of the Rotman: a new way to think configuration shown on page 11 should be followed.

8 Rotman Wordmark and Logo: Sample Compositions For more information, contact: Rotman MBA Program Joseph L. Rotman School of Management University of Toronto 105 St. George Street Toronto, Ontario, Canada M5S 3E6 UNIVERSITY OF TORONTO MBA Telephone: (416) Fax: (416) WOMEN AT ROTMAN A NEW WAY TO THINK FOR THE LIFE-CHANGING EXPERIENCE YOU EXPECT 2 1 Joseph L. Rotman School of Management University of Toronto 105 St. George Street MEDIA GUIDE Toronto, Ontario, Canada M5S 3E6 Office: Fax: mcguffin@rotman.utoronto.ca Web site: Shown above are four examples of how the Rotman Wordmark and Logo appear together. There is no fixed formula for composition, but there are three general principles: The Rotman Wordmark generally works best when pushed to the right edge of a composition. It has no fixed scale relationship to the Rotman Logo in compositions other than the engine-and-caboose configuration (see page 9), but should be prominent compositionally. This hierarchy can also be accomplished by placing the logo on the back cover of a brochure (examples 2 and 3). The Rotman Logo generally works best when it is set into an upper or lower left corner. It can be far away or near the wordmark, but should not enter its bounding box. It should always be produced at a scale which is clearly legible. In any graphic layout, the positioning of the wordmark and logo always establishes the primary compositional hierarchy. Titles and secondary text should not detract from the importance of the wordmark and logo.

9 KEY CONFIGURATIONS The Engine-and-Caboose Configuration Top of crossbar of t in Rotman aligns with top of x-height of Rotman School of Managment Baseline of University of Toronto aligns with baseline of Rotman minimum distance of 1 x crest width Centreline on the left edge of t in Management 75% x engine + caboose width Midpoint is the top of the solid part of the shield 1.5 x crest height Engine + Caboose Bounding Box Width = 1.5 x Engine + Caboose width, Height = 3 x crest height 9 The Rotman Identity is a combination of the Rotman Wordmark and Rotman Logo in a configuration known as the engine-and-caboose : the wordmark being the engine with its forward momentum; the logo being the caboose which follows. The wordmark and logo are sized relative to one another creating a visual balance. The wordmark and logo can be separated further apart on the same horizontal plane (see example 3 on page 10), but the minimum horizontal distance between the wordmark and logo must be at least one crest width, and the relative scale of wordmark to logo must be maintained. In order to give this configuration appropriate emphasis, the bounding conditions for the engine-and-caboose are more generous. The outline box above indicates the closest distance that any other type, image, or logo can get to the Rotman engine-and-caboose configuration. The engine-and-caboose configuration is especially practical where vertical space is limited, such as text-heavy compositions.

10 Engine-and-Caboose : Sample Compositions 1 2 Toronto PhD 3 10 Shown above are three examples of how the Rotman engineand-caboose configuration can be used compositionally. There is no fixed formula for composition, but there are four general principles: The engine-and-caboose should be prominent compositionally. The engine-and-caboose should always be produced at a scale at which the logo and its crest are clearly legible. The wordmark and logo can be separated further apart on the same horizontal plane (see example 3), but the minimum horizontal distance between the wordmark and logo must be at least one crest width, and the relative scale of wordmark to logo must be maintained. In any graphic layout, the positioning of the engine-andcaboose always establishes the primary compositional hierarchy. Titles and secondary text should not detract from the importance of the engine-and-caboose.

11 The Rotman: a new way to think Configuration Centreline on the bottom inside corner of the m 75% x Rotman width Midpoint is the baseline of Rotman 1.5 x A A 2.5 x R height Rotman: a new way to think Bounding Box Width = 1.5 x Rotman width, Height = 5 x R height Rotman Grey 11 The Rotman School of Management s bold vision for business education and leading-edge thinking are expressed in the tagline, a new way to think. This tagline can be used in combination with the Rotman Wordmark, as shown above, creating what is known as the Rotman: a new way to think configuration. The wordmark and tagline are sized relative to one another, creating a visual balance. This size relationship and positioning of the two elements must be maintained. The intended application for this configuration is in educational program marketing materials and promotion. The same colour rules that apply to the Rotman Wordmark and Logo apply to this configuration (see pages 12 14). In order to give this configuration appropriate emphasis, the bounding box outlined above indicates the closest distance that any other type, image or logo can get to the Rotman: a new way to think configuration.

12 COLOUR USAGE The Primary Rotman Colour Palette On-Screen Colours Pantone Coated Colours Pantone Uncoated Colours Process Equivalents Rotman Blue R-0 / G-38 / B-127 Colour Safe PMS 280 C PMS 280 U Rotman Blue as CMYK C-100 / M-72 / Y-0 / K-18 Rotman Gold R-206 / G-157 / B-0 Colour Safe PMS 117 C PMS 117 U Rotman Gold as CMYK C-0 / M-18 / Y-100 / K-15 Rotman Grey R-124 / G-152 / B-174 Colour Safe PMS 5425 C PMS 5425 U Rotman Grey as CMYK C-30 / M-4 / Y-0 / K The Primary Rotman Colour Palette consists of three colours: Rotman Blue, Rotman Gold, and Rotman Grey. These colours work well in any combination. Pairing contrasting colours will always produce a more legible result (a preferred option for applications such as signage). Light percentages of these colours may be used for subtle tonal effects. There is one rule about colours: never make substitutions. Rotman Blue must always be Rotman Blue PMS 280 if using a spot colour not some similar blue. The logo and wordmark must never appear together in different colours. Each colour, including those in the Secondary Rotman Colour Palette on page 13, can be produced in a number of ways: On-screen: The on-screen Red/Green/Blue colours are geared to internet and PowerPoint applications. Special Match Inks: Pantone Coated and Pantone Uncoated specifications are for applications that require clean colours when the budget allows for special inks. Four-Colour Process: The process-equivalent formulas are intended for 4-colour process printing.

13 The Secondary Rotman Colour Palette On-Screen Colours Pantone Coated Colours Pantone Uncoated Colours Process Equivalents Rotman Blue 30% R-124 / G-151 / B-193 Not Colour Safe PMS 280 C 30% PMS 280 U 30% Process 30% C-30 / M-21.6 / Y-0 / K-5.4 Rubine Red R-211 / G-0 / B-95 Colour Safe PMS Rubine Red C PMS Rubine Red U Process C-0 / M-100 / Y-15 / K-0 Rotman Orange R-255 / G-115 / B-0 Colour Safe PMS 151 C PMS 151 U Process C-0 / M-48 / Y-95 / K-0 Rotman Yellow R-252 / G-224 / B-0 Colour Safe Pantone Yellow C Pantone Yellow U Process C-0 / M-1 / Y-100 / K-0 Rotman Green R-98 / G-189 / B-25 Colour Safe PMS 368 C PMS 368 U Process C-57 / M-0 / Y-100 / K-0 Rotman Sky Blue R-0 / G-194 / B-226 Colour Safe PMS 311 C PMS 311 U Process C-63 / M-0 / Y-12 / K-0 13 The Secondary Rotman Colour Palette is comprised of the six colours shown above. The first colour (Rotman Blue 30%) is a subdued colour chosen as a background tint for printed materials. This colour has been used extensively, but is not the only possibility. Light percentages of any of the Primary Rotman Colours (Rotman Blue, Rotman Gold, Rotman Grey) may also be used for subtle tonal effects. The remaining five colours (Rubine Red, Rotman Orange, Rotman Yellow, Rotman Green, Rotman Sky Blue) represent an expanded set of brighter accent colours chosen to give specific applications their own distinct character. Different program areas, courses, events, and products need to be positioned with different degrees of subtlety or boldness. These colours can be used for backgrounds, image duotones, titles and highlight text. IMPORTANT: The secondary palette can be used for the logo and wordmark ONLY if the chosen colour is used extensively elsewhere in the design (see example 3 on page 30). Rotman Yellow and Rotman Blue 30% should never be used for the logo and wordmark. The logo and wordmark must never appear together in different colours.

14 Primary Colour Combinations 14 Any combination of wordmark/logo colour and background colour is permissible. However, the Primary Rotman Colour combinations which produce the best legibility are shown above. They are: Rotman Blue and Rotman Gold Rotman Blue and Rotman Grey Rotman Blue, Rotman Gold or Rotman Grey, and White The Rotman Wordmark and Logo may appear in any of the primary palette colours against a white background, or may knock out of any of the primary palette colours to white. Generally, the wordmark/logo should always have a high contrast relationship to the background. The wordmark and logo may print black or knock out white in designs printed in black only (eg. newspaper advertisements). Secondary Rotman Colour Palette In designs using the Secondary Rotman Colour Palette, the wordmark and logo may knock out of Rubine Red, Rotman Orange, Rotman Green or Rotman Sky Blue, or may print in one of these colours against white.

15 THE ROTMAN FONT FAMILY Monotype Futura Roman Monotype Futura Bold Perpetua Mau Roman Perpetua Mau Italic 15 Two fonts Futura and Perpetua Mau have been carefully chosen to clearly express the full range of the Rotman message in all graphic applications. These fonts must never be used with exaggerated letterspacing (titles set exclusively in uppercase being the one exception; an example is the heading at the top of this page), and the original letterforms must never be condensed or stretched. Except for the use of Book Antiqua and Century Gothic for correspondence only, no other fonts are needed for the Rotman message and no other fonts must be used for graphic applications. Use of other fonts with different qualities will confuse and dilute the Rotman message.

16 Primary Font: Futura Roman ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 16 Futura Roman is the sans serif font that sets the forwardlooking tone of the Rotman message. Designed in 1927 by Paul Renner, director of the Munich School of Design, Futura is characterized by straight line profiles and simple geometric shapes reflective of a machine aesthetic. Futura is to be used for headlines, leading texts, and declarative text. Knock-out titles should be set in Futura to ensure clean, legible printing. As a general rule, Futura in a titling application is scaled at least 2x larger than secondary type around it. Because it is designed as a book typeface, Futura Roman also works well for text blocks. The preset kerning (the standard space between letters) of Futura Roman is good for body copy. Futura Roman with the bold attribute selected in Quark can be used for sub-heads or to emphasize words within a text, as shown here. Such bolded words should be tracked out to a value of 5/100-em (+5 in Quark). In instances where page headings or sub-headings are set exclusively in uppercase for impact, letters can be tracked to 35/100-em (+35 in Quark), as shown in the heading at the top of this page.

17 Titling Font: Futura Bold ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 17 Futura Bold is a heavier weight version of Futura ideally suited for titling and headline applications where extra emphasis is needed. It can also be used for paragraph headings at the same size as the body copy. Generally, Futura Bold is not good for text blocks because its weight impedes easy reading. However, short highlight texts work well in Futura Bold. Knock-out titles and short text blocks can be set in Futura Bold. As a general rule, Futura Bold requires extra kerning. Letters should be tracked out to a value of 5/100-em (+5 in Quark) for body text. For extra effect, tracking can be expanded to 20/100-em (+20 in Quark) for titles and headings. Note, however, that very large typography (for cover titles, etc.) does not need any kerning for optically balanced letterspacing.

18 Inflective Font: Perpetua Mau / Monotype Perpetua ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz !?@$& 18 Perpetua is a serif font which gives elegance and balance to the font family. Designed by Eric Gill for Monotype, Perpetua was released in It combines the finest qualities of classical serif fonts with the clear proportions of modern typographic aesthetics. Perpetua is used for body text and informative text. It can be used for call-outs, headlines, and titles in situations where information needs to be more traditional in tone. The Rotman School has its own Mac font, Perpetua Mau (shown), created by Bruce Mau Design. Where this custom font is not available, Monotype Perpetua may be used. The kerning of the font is good and generally does not need to be manipulated. Care should be taken when setting numbers (which are generally kerned too tight), and where a sentence within a paragraph begins with letters such as T (where it may appear that the em-space between sentences is missing). For the same font sizes, Perpetua is visually smaller than Futura. This can be corrected by scaling Perpetua up by approximately 20% in applications where the two fonts need to appear the same size. (eg. 12pt Perpetua with 9.5pt Futura).

19 Correspondence Fonts: Book Antiqua and Century Gothic ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Book Antiqua ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Century Gothic 19 Site licenses have not been obtained for the use of Futura, Perpetua Mau, and Monotype Perpetua on most computers at the Rotman School. Computers equipped with these fonts should be used by external suppliers to produce all Rotman promotional materials. For general day-to-day use, there are two fonts available on PC platforms in the School which are very similar in tone to Futura and Perpetua: these are Book Antiqua and Century Gothic (shown above). All correspondence and PowerPoint presentations should be written using Book Antiqua or Century Gothic. Which of the two fonts is used is entirely at the discretion of the individual.

20 ROTMAN STATIONERY STATIONERY FORMATS PAPER STOCKS This section presents representative pieces in the Rotman Stationery package. It includes formats for setting up letters and other communications. Whether you write a letter to a colleague, give a business card to a visiting scholar, attach an executive note to a complementary book, or send a fax to a newspaper, you are communicating the values of the Rotman School. By following the stationery standards of the identity correctly and consistently, you reinforce the Rotman image with every piece of communication you produce. ENVIRONMENTAL RESPONSIBILITY It is the policy of the Rotman School of Management to make environmentally-responsible choices. This includes the use of soy-based inks and waterless printing whenever possible. Paper stocks which are Forest Stewardship Councilcertified, as well as stocks containing a high percentage of post-consumer-waste content, are preferred. The paper stock chosen for Rotman stationery items is Strathmore Writing. It is made using wind-generated energy. Recycled Bright White Wove, the recycled version of Strathmore Writing, must be specified. It contains 30% post-consumerwaste content and 25% cotton, a rapidly renewable resource. For all other communications materials, FSC-certified stocks and/or stocks containing as high a percentage of post-consumer-waste content as possible is recommended. The house coated stock for brochures and similar items is ChorusArt, a European sheet made by Burgo. At the time of printing, ChorusArt is available in a gloss or silk finish, is acid free, elemental chlorine free, and contains 50% recycled content including 25% post-consumer waste. It is FSC-certified and designated mixed sources: a product from well-managed forests, controlled sources and recycled wood or fibre. If a locally-produced sheet of comparable quality with similar or better environmental qualities becomes available, it is recommended that such a sheet be considered. A good uncoated offset stock is Domtar Solutions, a North American sheet. Recycled White is the recommended choice. At the time of printing, Domtar Solutions is available in smooth, super smooth and vellum finishes, is acid free, and contains 30% post-consumer-waste recycled content. Domtar Solutions is Forest Stewardship Council-certified. Another choice for uncoated offset stock is Cascades Rolland Enviro100 Print. This permanent paper is processed chlorine free, contains 100% post-consumer-waste recycled content, is FSC-certified, and is made using biogas, which substantially reduces greenhouse gas emissions. Due to its highly recycled nature, this offset stock does, however, contain some visible flecks. Rotman Magazine uses this paper for 50% of each issue. 20

21 STANDARD LETTER FORMATS Serif Font Style (Book Antiqua) 2.5 Registrar s Office Tuesday, June 24, 2008 Jason Morrison Grayes & Jackson Ltd. 103 St West Humberside New York, New York Re: Course Availability Dear Jason, More abumndum Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exercitation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zril delenit augue duis dolore te feugait nulla facilisi. Duis autem vel eum iriure dolor in hendrerit in vulputate ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Sincerely, Georgia Henry Assistant Registrar St. George Street, Toronto Ontario, Canada M5S 3E6 Telephone: (416) Facsimile: (416) Shown above are the dimensional guides for laying out a Standard Letter using the serif correspondence font Book Antiqua. Please obey the margins set out here in order to align your text with the text portion of the pre-printed Rotman Logo, the department name and the address information. Correspondence font shown: 10pt Book Antiqua Paper stock: Strathmore Writing, Recycled Bright White, Wove finish, 24 lb.

22 Sans Serif Font Style (Century Gothic) 2.5 Registrar s Office Tuesday, June 24, 2008 Jason Morrison Grayes & Jackson Ltd. 103 St West Humberside New York, New York Re: Course Availability Dear Jason, More abumndum Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exercitation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zril delenit augue duis dolore te feugait nulla facilisi. Duis autem vel eum iriure dolor in hendrerit in vulputate ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in dolor hendrerit in vulputate ectetuer adipiscing elit, nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent lupsed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Sincerely, Georgia Henry Assistant Registrar St. George Street, Toronto Ontario, Canada M5S 3E6 Telephone: (416) Facsimile: (416) Shown above are the dimensional guides for laying out a Standard Letter using the sans serif correspondence font Century Gothic. Please obey the margins set out here in order to align your text with the text portion of the pre-printed Rotman Logo, the department name and the address information. Correspondence font shown: 11pt Century Gothic Paper stock: Strathmore Writing, Recycled Bright White, Wove finish, 24 lb.

23 Second Page Letter Margins 1 More abumndum Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exercitation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zril delenit augue duis dolore te feugait nulla facilisi. Duis autem vel eum iriure dolor in hendrerit in vulputate ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure 1.5 dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu 1 feugiat nulla facilisis at vero eniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. More abumndum Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exercitation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zril delenit augue duis dolore te feugait nulla facilisi. Duis autem vel eum iriure dolor in hendrerit in vulputate ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendr in vulputate ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. More abumndum Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy The left, right and bottom margins of the Second Page of a letter remain the same as the cover page. The top margin rises to 1 inch from the top of the page. Page numbering is left to individual discretion, but should share the same font size as the body text of the letter. Correspondence font shown: 11pt Century Gothic

24 STANDARD #10 ENVELOPE Campell Group Ltd. 103 Hellena Street Toronto, ON M2S 3V9 Address block: 9pt Perpetua Mau / Monotype Perpetua Roman 11.1pt line spacing St. George Street Toronto, Ontario, Canada M5S 3E The Standard #10 Envelope has the pre-printed Rotman Wordmark on the front, and carries the Rotman Logo and return address information on the flap. Addresses should be typed in 12pt Century Gothic and be positioned 4 from the left edge of the envelope and be centred vertically on the envelope face. Paper stock: Strathmore Writing, Recycled Bright White, Wove finish, 24 lb., with 2 Wallet Flap

25 STANDARD BUSINESS CARD Cardholder s Name: Adobe Illustrator: 7.5pt Futura Heavy QuarkXPress: 7.5pt Futura with bold attribute selected 9pt line spacing Cardholder s Title: Adobe Illustrator: 7.5pt Futura Medium QuarkXPress: 7.5pt Futura 9pt line spacing 0.5 Roger Martin 0.3 Dean Centre line St. George Street Toronto, Ontario Canada M5S 3E6 Bus: (416) Fax: (978) emba@rotman.utoronto.ca Website: Address and contact info: 8.5pt Perpetua Mau / Monotype Perpetua Roman 10.2pt line spacing * * If the right-hand column of text is too wide to be positioned from the * left edge of the business card, this distance should be reduced to Centre line Centre line This is the template for the Standard Business Card. All business cards must match the design and typographic specifications set out here. The Rotman Logo must be set as shown. The U of T crest prints in PMS 280 U. All type prints black. The Rotman Wordmark on the back of the card knocks out of PMS 5425 U to white. For cards with long lines of contact information, the right text column may be shifted to the left (see guidelines above). Paper stock: Strathmore Writing Cover, Recycled Bright White, Wove finish, 88 lb.

26 FAX SHEET ELECTRONIC TEMPLATE 2.5 Registrar s Office To: John Dowey Company: Pendulum Inc. Telephone: Fax: From: Jane Huston Date: August 12, 2008 Total pages including this page: 1 Message: More abumndum Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exercitation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputatemore abumndum Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exercitation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Please note: This is a confidential transmission intended only for the person to whom it is addressed. If you have received this fax in error, please advise us and destroy the material received. 105 St. George Street Toronto, Ontario, Canada M5S 3E6 Telephone: (416) Facimile: (416) ssr@rotman.utoronto.ca 26 This electronic template for the Fax Sheet is available on the Rotman InfoSource under Advancement Services. The body copy is set in 12pt Century Gothic for good legibility over a fax transmission. Communication and department information must be entered by each user and saved onto individual computers. There is a line-ruled version of the fax sheet on the server which can be printed black for hand-written notes. Communication and department information must be typed in by each user before blanks are printed.

27 OVERSIZE AND SPECIAL ENVELOPES Rotman MBA Program 105 St. George Street Toronto, Ontario, Canada M5S 3E6 Rotman MBA 1 MBA Joseph L. Rotman School of Management, University of Toronto, 105 St. George Street, Toronto, Ontario, Canada M5S 3E6 a new way to think 2 27 The Rotman Wordmark, Logo, and address information must appear on all Oversize and Special Envelopes. For some designs, it might be preferable to print the combined logo and address block on the flap of the envelope, in which case the Standard #10 Envelope should be followed for style. If only the address information appears on the flap, it can be typeset to be consistent with the design of the envelope (see example 2). Program sub-brands and taglines can be added to special envelopes. Example 2, above, shows the tagline a new way to think on the back of the envelope. 1. The first example is the standard 10 x 13 Rotman MBA Program mailing envelope printed in Rotman Blue and Rotman Gold. 2. The second example is a custom-fabricated mailing envelope for the 2007 Rotman MBA Calendar, printed 4-colour process with Rotman Grey as a spot colour. In order to ensure even printing, this special photographic envelope was printed on flat press sheets (28 lb. white wove offset) and then converted into envelopes.

28 POCKET FOLDER / MEDIA KIT Joseph L. Rotman School of Management University of Toronto 105 St. George Street Toronto, Ontario, Canada M5S 3E6 Web site: 28 A Pocket Folder with a simple, understated design allows for maximum flexibility of use within the School it can be used for media kits, presentations, and mailings. Folders should fit into standard oversize envelopes for mailing purposes. Pocket folders can be printed on coated or uncoated stock, but it is recommended the weight be at least an 80 lb. cover. The design of pocket folders can make use of photography (full-colour or duotones), or be purely typographic in nature. Photography such as this duotone image of the Rotman building printed in black and Rotman Grey adds to the visual impact of this pocket folder. The inside of the folder is printed with a solid coverage of Rotman Grey, creating a dramatic, yet clean, effect. The sample shown above was printed on a 100 lb. silk-finish coated cover stock with an overall satin aqueous coating on both sides of the press sheet a recommended practice in order to protect folders from dirt, fingerprinting and scuffing.

29 Ann Hatch Executive Director, Development Tel: Heather Ullman Associate Director, Annual Fund Tel: Michelle Zathureczky Manager, Volunteers Tel: Joseph L. Rotman School of Management University of Toronto 105 St. George Street Toronto, Ontario, Canada M5S 3E6 SAMPLE ROTMAN PUBLICATIONS MBA a new way to think 1 2 What the Rotman School is doing may be the most important thing happening in management education today. Dr. Peter F. Drucker A handful of business school deans [including] Roger Martin at the University of Toronto s Rotman School are starting to preach the gospel of integrated thinking, cross-disciplinary studies and learning-by-doing. Simon London,The Financial Times Managers who want to get the new innovation paradigm should check out Rot m s MBA and exec-ed programs. Bruce Nussbaum,BusinessWeek Online Ro tman students are learning to think in new and unique ways; that s incredibly important. New thinking is what s needed in the competitive global marketplace today. A.G. Lafley, CEO, Procter & Gamble Company The Rotman School is helping to redefine the MBA for the future. It is incumbent upon us to reinvent the MBA for the Creative Economy; and now at R otman people are beginning to figure out how to do that. Richard Florida 4 To play a part in fulfilling the Rotman School s vision, please contact one of the following members of our team to discuss current giving opportunities. FOR MORE INFORMATION OR TO MAKE A GIFT ON-LINE, VISIT supportrotman Charitable Registration Number RR0001 INVESTORS REPORT Shown above are four Rotman publications, showing the range of visual approaches that can be taken while still ensuring the Rotman brand is communicated clearly and with impact. 1. The cover of Rotman Magazine displays a strong, clean look with the Rotman Wordmark prominent across the top and the Rotman Logo in the lower left corner. 2. The 2007 Rotman MBA Calendar makes creative use of the tagline a new way to think. Such unconventional approaches are to be encouraged, but legibility is still of utmost importance. 3. The cover of the 2006 Rotman MBA Calendar takes an entirely typographic approach, utilizing quotations about the School by prominent thinkers and business leaders. 4. The back and front covers of the Investors Report show the dramatic use of duotone photographs and a clean, uncluttered design.

30 For more information, contact: Alumni Relations Joseph L. Rotman School of Management University of Toronto 105 St. George Street Toronto, Ontario, Canada M5S 3E6 Telephone: (416) Reunion Web site: This year is a milestone reunion year for the Classes of 1952, 1957, 1962, 1967, 1972, 1977, 1982, 1987, 1992, 1997, and Full-time MBA, Part-time MBA, EMBAs, GEMBAs & MMPAs you re all invited to a special reunion celebration at the Joseph L. Rotman School of Management. WHEN Thursday, May 31, 2007 Cocktails begin at 6:00 p.m. with Dinner at 8:00 p.m. WHERE Joseph L. Rotman School of Management, 105 St. George Street COST $135 per person. All taxes and gratuities included. CLASS DINNERS The following classes have already planned class dinners: Full-time 1967, Full-time 1982, EMBA 1987, Full-time 1992, EMBA 1997, Full-time 2002, EMBA/GEMBA All other classes will be joining the Reunion 2007 Celebration Dinner. Guests are welcome. For further details, including other reunion events scheduled by your class, visit LIFE-LONG LEARNING And don t forget that Life-Long Learning will take place the following day, Friday, June 1, For more information, visit To play a part in fulfilling the Rotman School s vision, please contact one of the following members of our team to discuss current giving opportunities. Ken McGuffin Manager, Media Relations Joseph L. Rotman School of Management 105 St. George Street Toronto, Ontario, Canada M5S 3E6 Office: (416) Fax: (416) mcguffin@rotman.utoronto.ca Web site: Alex Vaccari (MBA 05) Director of Development vaccari@rotman.utoronto.ca Tel: (416) Heather C. Ullman Associate Director, Annual Giving Reunion Coordinator heather.ullman@rotman.utoronto.ca Tel: (416) Joseph L. Rotman School of Management University of Toronto 105 St. George Street Toronto, Ontario, Canada M5S 3E6 Register easily and securely online at Or detach and return your completed form with payment. PERSONAL INFORMATION EVENT INFORMATION Dinner and Reception NAME DEGREE & CLASS YEAR $135 per person. All taxes and gratuity included. $ ADDRESS Additional ticket for my guest. $ Total enclosed $ PAYMENT METHOD CITY PROVINCE/STATE Cheque payable to Rotman School of Management COUNTRY POSTAL/ZIP CODE VISA MasterCard AMEX ADDRESS NAME OF GUEST (IF APPLICABLE) NAME ON CARD / PLEASE INDICATE SPECIAL NEEDS CARD NUMBER EXPIRATION DATE Sample Rotman Publications REUNION 2OO7 MAY 31 REUNION 2OO7 REGISTRATION FORM Photos: front Waleed Qirbi (MBA 01); back John Hryniuk REUNION 2OO7 STAY CONNECTED! ( ) DAYTIME TELEPHONE 1 MASTER OF FINANCE PROGRAM INVESTORS REPORT M E D I A G U I D E 4 30 Shown above are four Rotman publications, showing a range of visual approaches. 1. Left to right, the outside and inside of the Reunion 2007 Invitation. The landscape-format folded tent card employs the use of photography and Rotman Sky Blue (from the Secondary Rotman Colour Palette) printed in 4-colour process. 2. The photographic cover of the Rotman Master of Finance Brochure features a minimalist typographic treatment. 3. The back and front covers of the Investors Report show the use of Rotman Green printed as a spot colour. The Rotman Wordmark appears in green because this colour is used extensively throughout the design (see Secondary Rotman Colour Palette notes on page 13). 4. The back and front covers of the pocket-size Rotman Media Guide show a playful use of colour and form printed in 4-colour process. Here, colours from the Primary and Secondary Rotman Colour Palettes are used full strength and as 50% tints.