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1 Media Kit 2016
2 Our mission is to help couples in the London area experience their perfect wedding day by providing them with everything they need, every step of the way. LOWeddings is a locally focused and locally based wedding planning website. We offer an extensive database of vendors that covers all vendor types as well as various articles related to wedding planning in the London area in addition to real wedding examples for brides to explore, gain inspiration from and to see which vendors other brides are using. We also have an events section where we list all of the local wedding shows. We are active on social media as well through Facebook, Instagram, Pinterest, YouTube and Twitter. We promote our featured vendors through the various social media as well as provide relevant information to couples.
3 With over 3000 weddings in the London area per year, there is a considerable market of potential customers. The average millennial woman begins wedding planning even before she is engaged; therefore, it is imperative to create a relationship between these women from the beginning. Once engaged, couples spend an average of two years planning for their big day, providing a potential of 730 days to establish brad loyalties that will last for years after the wedding day. Since our launch on February 14, 2016, we have averaged 180 visitors per day. At that rate we will average visitors per year on our website. This is visitors who are specifically looking for London area wedding vendors and information! We also have over 250 followers on Instagram and over 250 followers on Facebook. We are active on Facebook, Instagram, Twitter, YouTube, and Pinterest and we use all of these avenues to help market our vendors and articles.
4 We offer a variety of advertising opportunities for businesses listed our website including both free and paid options. We continue to add new products and services to enhance the overall experience for both businesses and couples. One of the biggest benefits of advertising with LOWeddings is that we are locally focussed and therefore, your advertising dollars are spent on your targeted market, instead of nationally or even internationally. Free opportunities include: Business listing including images. Opportunities for images to be used in blog articles and as header images for our website and social media. Paid opportunities include: Featured listings, which provides you with a link to your listing on our homepage under our Featured Vendors heading and being highlighted on our social media once per month for the duration of your featured listing. A 1-minute-long promotional video embedded into your listing and on our YouTube channel. You are also able to use this video wherever else you would like. Customized contest page in the contest section of LOWeddings.ca including five optional survey questions and entry opt-in feature; hyperlink to your website and social media pages; link to contest page on LOWeddings.ca homepage; social media posts highlighting the contest at least once per month. Exclusive access to our couples at our wedding planning events. We will only have one vendor from each type of business up to a maximum of 10. You will have the opportunity to share your knowledge and expertise with these couples and help them see why booking you is the best choice. Customized survey including up to 25 targeted questions. We will provide you with the complete data and detailed report at the end of the survey. Please note that an incentive to participate in the survey is highly recommended. We are open to other advertising opportunities. If you have a suggestion for how you would like to advertise with us, please contact us to discuss.
5 Featured Listing 1 month $ 50 Featured Listing 3 months $ Featured Listing 6 months $ 270 Featured Listing 12 Months $ 510 Website Banner $ 20 CPM Promotional Video $ 500 Custom Contest Program $ 300 Custom Survey $ 200 Photo Credit: Cover Image Photography by Kayleigh, Page 3 HRM Photography, Page 5 - Photography by Kayleigh
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