USDA Foreign Agricultural Service: Linking U.S. Agriculture to the World

Transcription

1 Chapman University Irradiation Conference USDA : Linking U.S. to the World Abraham Inouye Office of Agreements and Scientific Affairs

2 Presentation Outline: - FAS Tools and Resources for Specialty Crops Industry - FAS and Irradiation Presentation Goal: Raise awareness of FAS programs and help connect you to the right resource.

3 USDA Mission Areas USDA Farm & s Food, Nutrition & Consumer s Food Safety Marketing & Regulatory Programs Natural Resources & Environment Research, Education & Economics Rural Development Farm Agency Risk Management Agency 3

4 Office of the Administrator (OA) Office of Agreements and Scientific Affairs (OASA) Office of Country and Regional Affairs (OCRA) Office of Global Analysis (OGA) Office of Trade Programs (OTP) Office of Capacity Building and Development (OCBD) Office of Operations (OFSO) Office of the Chief Operating Officer (COO) 4

5 FAS Overseas Presence By the numbers 140 Officers 338 Locally Engaged Staff 167 countries covered around the world 76 Offices of Affairs 17 Trade Offices 3 Multilateral Offices

6 Ugliest Graphic In The Presentation No Coverage Or Staff Coverage But No Staff National In Country American In Country Ottawa Toronto Monterrey ATO Rabat Miami ATO Mexico City ATO Santo Domingo Mexico City Kingston Guatemala CityTegucigalpa San SalvadorManagua San Jose Panama City Dakar Bogotá Quito Lima Santiago Caracas Brasilia Sao Paulo ATO Buenos Aires St. Petersburg Moscow Hague Berlin Moscow ATO Warsaw LondonBrussels Prague Paris Vienna Kiev Astana Budap Geneva ZagBelgr Buch Tbilisi Shenyang ATO UN est Rome SofiaIstanbul. Beijing Vladivostok Madrid Ankara Tokyo ATO Beijing ATO Seoul ATO Tunis Tokyo Algiers Tel Aviv Islamabad Seoul Chengdu ATO Osaka ATO Cairo AmmanDubai Shanghai ATO Guangzhou ATO Taipei ATO Riyadh New Delhi Hanoi Dhaka Hong Kong Taipei Mumbai Rangoon ATO Manila Bangkok Accra Lagos Ho Chi Minh City Addis Ababa Kuala Lumpur Singapore Nairobi 2 Dar es Luanda Salaam Jakarta Maputo Pretoria Canberra Office of Affairs Trade Office Wellington National Office 6

7 Mission of FAS Market Information GAIN Reports USDA Circulars Market Access Trade Agreements SPS/TBT Issues Stuck shipments Capacity Building Regulatory Infrastructure Market Promotion Cooperator Activities FAS Programs

8 Market Intelligence Available at:

9 Market Intelligence Available at:

10 Market Access Clockwise: Universal apple access, protocol for strawberries, restored access for Tulare County citrus

11 Regulatory Cooperation Animal and Plant Health Inspection (APHIS) Environmental Protection Agency (EPA) Food and Drug Administration (FDA) Marketing (AMS) United States Trade Representative (USTR)

12 Regulatory Capacity Building Efforts FAS provides guidance and training to governments in emerging markets to better align regulatory policies and standards. This includes crop grouping principals, pesticide registration requirements, analytical testing, data sharing, and standard setting.

13 Market Access Program (MAP) Participants: U.S. producers, exporters, private companies, and trade organizations Purpose: finance overseas marketing and promotional activities such as trade shows, market research, consumer promotions, technical assistance, trade servicing, and educational seminars. Promoting U.S. Ag at FOODEX in Japan 13

14 Million US$ United States FAS Export Promotion Funding for U.S. Specialty Crops Aggregate Funding There are approximately 30 MAP Specialty Crop Participants * EMP FMD MAP QSP TASC * 2016 data in progress and likely to increase

15 2016 MAP Ceilings by Cooperator Participant 2016 MAP Ceiling American Pistachio Growers/Cal-Pure Pistachio Inc. $1,790,838 American Sweet Potato Marketing Institute $200,000 Blue Diamond Growers/Almond Board of California $5,284,500 California Export Council $1,146,277 California Cherry Marketing Research BD $649,959 California Cling Peach Growers Advisory Board $520,498 California Fresh Fruit Association $428,800 California Pear Advisory Board $528,823 California Prune Board $3,020,614 California Strawberry Commission $335,000 California Table Grape Commission $3,752,883 California Walnut Commission $4,281,470 Cherry Marketing Institute $340,553 Cranberry Marketing Committee $1,911,570 Florida Citrus $4,348,607 Florida Tomato Committee $300,077 Ginseng Board of Wisconsin $505,209 National Pecan Growers Council $700,000 National Potato Promotion Board $5,056,268 Pear Bureau Northwest $3,057,236 Raisin Administrative Committee $3,055,967 Sunkist Growers, Inc $3,172,534 Synergistic Hawaii Council $500,000 U.S. Apple Export Council $998,749 Washington Apple Commission $5,145,233 Washington State Fruit Commission $1,856,153 Total - Horticultural Crops Branch $52,887,818 Overall MAP Funding: $173 million MAP Funding for Fruit and Vegetable Industry: $53 million

16 MAP Success Stories MAP-funded consumer research helps to drive the California Table Grape Commission s consumer and trade programs in South Korea to achieve targeted export volume and value goals.

17 MAP Success Stories Sabor USA in Colombia is a Global Broad Based Initiative (GBI) using MAP funds. Plan Chef cooking show on Canal 13 Interactive Website (SaborUSA.co) SaborUSA Smartphone App Social Media Supercharge other promotions

18 What is a GBI? Global Broad-based Initiatives Market Access Program Activity Cut across product lines and/or markets Encourage greater cooperation and collaboration Address needs that are best met collectively Irradiation GBI? 18

19 Dates for MAP MAP Program Year: January 1 December 31

20 Market Development Program (FMD) Aids in the creation, expansion, and maintenance of long-term export markets for U.S. agricultural products. Under the Cooperator Program, USDA partners with U.S. agricultural producers and processors, who are represented by nonprofit commodity or trade associations called cooperators, to promote U.S. commodities overseas. 20

21 Market Development Program (FMD) 21

22 FAS Grant Programs Emerging Markets Program - $10 Million Technical Assistance to Specialty Crops - $9 Million Quality Samples Program - $2.5 Million 22

23 Requires Cost Share (except for public sector) 23

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25 Addresses Sanitary, Phytosanitary and Technical Barriers 25

26 TASC Program Funds projects that address trade barriers (SPS and TBT) to U.S. specialty crops initiated through 2002 Farm Bill Program budget $9 million annually through FY18 Over $6 million allocated to fund MRL trade-related projects since 2002 Projects: MRL databases, technical visits, and irradiation Goal is to develop and share information to remove unnecessary barriers to trade

27 Ship on U.S. Carrier 27

28 FAS Trade Facilitation Desk

29 Summary FAS should be your first stop when thinking about new markets. FAS is not just a funding source, but also an intelligence and trade policy organization. Talk with your industry representatives about MAP and FMD projects. Apply through a grant program for more targeted projects, including irradiation. Contact your FAS marketing specialist before submitting applications!

30 Thank you! Abraham Inouye Office of Affairs (Aug 2016) U.S. Embassy, Beijing, China