MISSION TO MAKE IT EASY TO DO BUSINESS ANYWHERE

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1 Alibaba Group 1

2 MISSION TO MAKE IT EASY TO DO BUSINESS ANYWHERE 2

3 China: Largest E Retail Market in the World trends Web Users: 649 million 800 million Online Sales: +20% annually ( + 6% in retail sales) E commerce sales: from 10% to 15% of Retail sales = US$ 1 TRILLION (40% worldwide ecommerce: double than USA Market and four times than UK Market) Chinese middle class: 300 million 500 million Mobile: 60% 75% 1990s Generation: represents 65% of growth 3

4 Alibaba Group E Commerce Ecosystem 4

5 Alibaba Group Major Businesses Online website C2C Brands and retail B2C Cross border B2C Global Marketplace B2C Wholesale Marketplace B2B group buying marketplace Payment services Operator of a logistics information platform Online marketing technology platform Cloud computing platform 5

6 Alibaba: Largest E commerce Company in the World +10 million active sellers 407 million active shoppers 30 million packages every day 1 billion product and service listings 6

7 China B2C Market Penetration Tmall is Asia s largest B2C site, with 61.4% market share in China Shares of China B2C online shopping websites by GMV in

8 Creator of Single s Day the largest Shopping Festival in the world Category Insight: 8

9 Global strategy Globalization: core of Alibaba s strategy over the next decade New Embassies all over the World to help local SMBs to sell to China Over the next decades, we plan to help tens of millions of global businesses sell internationally and serve 2 billions consumers around the world 9

10 Alibaba Italy 10

11 Tmall Opportunities Tmall Classic (B2C) Tmall Global (Cross border) Principal Model (B2B2C) 全球直营 Tmall & Tmall Global Purchasing Business 11

12 Tmall Classic vs. Tmall Global Store has Chinese business license Product is stored customs-cleared in Mainland China Business is located abroad Product may be imported on a per-order basis Chinese legal entity required Corporate bank account within China and Payment received in CNY Trademark registered in China Warehouse within China Shipment and delivery within China International legal entity Home country bank account and Payment received in local currency Trademark registered in home country Warehouse outside China Shipping from overseas directly to Chinese consumers 12

13 Principal Model Purchasing Model: New business on Tmall & Tmall Global Starting date: 1 st of March 2016 Main Category: Food, Baby & mother; Beauty; Accessories; Small leather goods. 13

14 Are you Ready? Merchant s Tmall Store Retail or Brand Owner Tmall/Tmall Global Cainiao 3rd Party Service Provider Brand positioning Marketing strategies Product assortment Pricing strategies Distribution strategies IT and Payment Infrastructure Logistic Data Infrastructure Real time consumer data System integrated with Customs Analytical tools Analytical tools Promotion events Store maintenance Product content editing Day to day operating Customer service Warehousing Logistics service Merchandize analysis 14

15 Alibaba Italy: Mission Connect Italian Brands to China 全球直营 Tmall & Tmall Global Purchasing Business 15

16 Italian Flagship Store on Tmall & Tmall Global 16

17 Italian Flagship Store on Tmall & Tmall Global: La Perla 17

18 Italian Flagship Store on Tmall: Barilla 18

19 Italian Flagship Store on Tmall Global: Coop 19

20 Alibaba Founded in China Created for the World Jack Ma Alibaba s Founder and Executive Chairman 2 billion Consumers 40% of all GMV coming from International 20 20

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