Building Your Own Ecommerce Site. Yeap Mei Yi Business Development Manager, GDL

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1 Building Your Own Ecommerce Site Yeap Mei Yi Business Development Manager, GDL

2 Newcastle, 1837

3 Singapore, 2014

4

5

6 What about Small Businesses?

7 Shopify Store #1

8

9

10 Used by Major Corporations shop.teslamotors.com shop.wikimedia.org

11 Used by FMCG

12 Used by Celebrities toriamos.com/store.html store.bonjovi.com

13 Used by Kickstarters

14 Used by Singapore merchants smoochthelabel.com welltology.myshopify.com sportyfish.com

15 What are the considerations?

16 Marketplace vs Brand Website Marketplace Brand Website User Experience Out of your control Within of your control Customer Database Does not belong to you Belongs to you Payments Handled on your behalf Handled by you Features Fixed Highly flexible Support Handled on your behalf Handled by you Distribution High Depends on SEO, marketing Branding Out of your control Within your control

17 The Future of Retail Belongs to: Creators & Curators

18 Open Source vs Hosted Platforms Open Source Hosted Setup Cost High Low IT Skills Requirement High Low Hosting Not included, complicated Included, flexible Features Highly flexible, costly Medium flexibility, low costs Support No support Included Upgrades Manual Automatic 3 rd Party Software Integration Pre-approved Partners only Accessible by all

19 A SIMPLE SOLUTION FOR ONLINE SHOP Never sold online before? It s easy. Shopify is perfect for beginners and experts alike. You don't need to have any technical or design experience to easily create a beautiful online store. Simply choose a stylish ecommerce website design, easily customize your online store, add products, and you're pretty much ready to accept payments.

20 All the features you want, none of the clutter

21 Rated the #1 ecommerce solution by storeowners and journalists alike.

22 SHOPIFY FEATURE TOUR All the features you want, none of the clutter. Shopify handles all the hassles of online retail.

23 Beautiful and totally flexible website designs. The Shopify Theme Store hosts a collection of over 100 beautiful premium and free ecommerce website templates. Every website template comes with its own settings so you can quickly and easily customize your website's design

24 Manage and Run Your Website with Ease 1. Shopify helps you understand your customers through collection of detailed customer profiles. You can encourage returning customers to create accounts, and categorize them easily 2. With complete control over your website's navigation, content pages and design, Shopify is a fullyfeatured wysiwyg content management system. 3. Shopify is a complete blogging platform to help you get involved with your customer community.

25 Secure shopping card, multiple shipping options Over 70 payment gateways integrated The Shopify website checkout process is simple and secure Choose from a number of local currencies and we'll automatically handle major country and state tax rates. Flexible shipping options: either fixed-price or weight-based rates; or automatic carrier shipping rates Shopify is certified Level 1 PCI DSS compliant, free 128-bit SSL certificate to keep your information secure

26 Unlimited web hosting, worldwide 99.94% uptime, blazing fast global servers networks, unlimited bandwidth. Level 1 PCI Compliant

27 Online Marketing Ready SEO friendly CMS, Shopify supports best practices like customizable H1, title and meta tags and SEO friendly urls Use the Shopify coupon engine to create sales, discount codes and coupons to help promote your products. Shopify includes built-in analytics that let you keep track of your web sales and progress over time..

28 Mobile Commerce Put your store in your customer's hands. Your Shopify plan includes a free, built-in mobile commerce shopping cart. This means your customers can browse and buy from your store while on the go, using any mobile phone With Shopify Mobile you can view all vital information about your shop from your ios device. Check your sales statistics, view products, orders, and customer data.

29 Shopify App Store Extend the functionality of your store. Ecommerce plugins found in the Shopify App Store add features to your store.

30 Shopify POS Shopify POS is an ipad application that lets you sell your Shopify store's products in a physical, retail setting.

31

32 Shopify POS

33 Shopify and SingTel Present: GROW A SUCCESSFUL ONLINE BUSINESS

34 To participate in the competition 1. Entrepreneurs need to open a store on the Shopify platform 2. Grow their business during the 6 months that the competition runs. 3. The stores that sell the most in each category in a two-month period will be crowned the winners. We do this by installing a private app on the shop - this app would include them accepting the T&Cs of the competition. It allows us to grab shop statistics and share things like GMV through a leaderboard for competitors. Store SEP 2014 TO MAR 2015 The competition runs for 6 full months. Merchants who have signed up 2 months prior to the contest being announced will be eligible to participate. HOW TO PARTICIPATE 1.New Sign Ups 2.Existing Stores

35 "There has never been a better time, in the history of time, than right now to start a business." - Gary V., Wine Library TV & Vayner Media Founder The cost of failure is trending towards zero. - Harley Finkelstein, CPO, Shopify

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