The Hurdles Facing Today s Online Merchants

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "The Hurdles Facing Today s Online Merchants"

Transcription

1 Digital River World Payments Survey Report The Hurdles Facing Today s Online Merchants BlueHornet.com Background At the 2011 E-Commerce Payments & Risk Conference hosted by the Merchant Risk Council (MRC) in Las Vegas, Digital River World Payments conducted a voluntary online survey. Numerous online merchants answered questions about their biggest challenges and how they are responding. This report presents the survey results combined with related industry research, expert analysis and practical takeaways. Summary of Findings Fighting fraud is a top priority. While many want to improve the payment experience, few merchants test how their checkout optimization activities perform. Many cite international expansion as a top goal for the next 12 months. While many perceive that payment programs positively Page 1 impact ROI, few measure this Digital River World Payments DigitalRiverPayments.com Page BlueHornet Networks, Inc. A wholly owned subsidiary of Digital River, Inc. (619)

2 Digital River World Payments Survey Report The Hurdles Facing Today s Online Merchants TABLE OF CONTENTS Section 1: Fighting Fraud as a Top Priority Page 4 Section 2: The Payment Experience Challenge: Local Payments & the Checkout Process Page 5 Section 3: Improving the Payment Experience Page 6 Section 4: The Challenges of International Expansion Page 8 Section 5: Top e-business Priorities Page 10 Section 6: ROI Impact of Payment Strategy Page 12 About Digital River World Payments Page 13 Page Digital River World Payments DigitalRiverPayments.com

3 Fighting Fraud as a Top Priority Summary: A majority of survey participants selected keeping fraud levels down as their main payment challenge (as opposed to answers concerning revenue generation). Situation: At the MRC conference, international fraud was a hot topic. And with good reason. Industry data shows that global fraud losses continue to rise, as does the cost to fight fraud. At current growth rates, fraud losses will total $10 billion annually by Making fighting fraud even more difficult is the fact that as merchants expand into new international markets and add local payment options proven ways to increase sales and conversion rates they expose themselves to more risk. Conclusion: Merchants need to implement a cost-effective yet robust fraud prevention system that can respond globally on a local level. Takeaways: As globalization increases, fraud solutions must be able to identify fraudulent activities when multiple local payment options are supported. Merchants must make sure their payment and fraud partners 1) can support their businesses on a global scale, and 2) have the local knowledge and experience needed to support increasingly sophisticated fraud schemes. 1 Source: The Nilson Report, June 2010

4 The Payment Experience Challenge: Local Payments & the Checkout Process Summary: While 44% of participants cited fraud as their main concern, almost as many 40% selected issues related to improving conversion rates. Interestingly, they were divided about how to do this: improving the checkout process (20.6) or adopting local payment options (19.6). Situation: Customers abandon their carts for a host of reasons. Research and experience, however, highlight two: 1) confusing checkout processes, and 2) not seeing a preferred payment method. Data shows that small changes in these areas can increase conversion rates and revenue. Each, however, calls for a different approach. Improving checkout processes, a more technical and analytical endeavor, requires the correct tools and an awareness of best practices. Selecting local payments, on the other hand, relies on a precise understanding of local preferences on a worldwide scale a shifting knowledge base that can be difficult to maintain in house. Both tactics also can conflict with merchants need to combat fraud. As merchants add local payment options, their fraud risk can increase. And they must make sure anti-fraud systems do not insult good customers at checkout. Five Lifecycle Phases The payment lifecycle, as defined by Digital River World Payments, contains five phases: 1) Payment Experience 2) Payment Options 3) Risk Management 4) Back Office Services 5) Payouts Conclusion: A positive checkout experience can increase conversion rates, but creating this requires a careful interplay of checkout flow, payments and security. Takeaways: Managing an effective payment program goes beyond the payment itself and includes tactics optimizing the overall payment experience. Merchants can increase conversion rates and overall payment program profitability by taking a holistic approach that focuses on every step of the payment lifecycle. Page Digital River World Payments DigitalRiverPayments.com

5 Improving the Payment Experience Summary: When asked what actions they take to improve the payment experience, merchants answers are scattered: Providing multiple payment options (50%) was followed by clearly displaying the steps of the checkout process (37%), and explaining the security codes for card payments (27%). Interestingly, only 13% say they have measured and refined the payment experience on their checkout pages using A/B testing. Best Practices There is no one-size-fits-all approach to checkout optimization. While there are best practices to learn from, Digital River has found that a customized approach that considers market, industry, business model, product and customer base best determines the right strategy for each merchant.

6 Situation: Some of the most surprising data from the survey concerned how merchants approach the payment experience. While many merchants appear to recognize that optimizing this area is valuable, few implement more than one tactic. Even fewer seem to test how these changes affect sales and conversion rates. Looking deeper, we see that the respondents who do conduct A/B testing have implemented three or more of the suggested actions. This leads to the conclusion that merchants start measuring and testing only after they have launched a larger checkout optimization strategy. Looking Deeper On average, respondents selected 1.5 choices, indicating that many merchants have only implemented one of the listed checkout optimization activities. Our experience working with online businesses large and small shows that checkout optimization can increase conversion rates. Regular testing is a crucial step in this process. During the MRC conference there were numerous discussions about measuring success for business in general and payments specifically. Clearly, merchants want more metrics to monitor and benchmark their performance against their peers. So, why are so few businesses undertaking more than one optimization activity? They may be unaware of what options are available to them. They may not understand the impact such changes can have on revenue. They may not have the necessary tools. After all, keeping up with best practices and new technologies can be a very budget- and time-intensive activity. Conclusion: Merchants may need more resources including knowledge and tools to help them optimize the payment experience. Takeaways: There is a need for education about tactics and strategies for improving the customer payment experience. Merchants need access to cost-effective tools for testing the effectiveness of their optimization activities. Page Digital River World Payments DigitalRiverPayments.com

7 The Challenges of International Expansion Summary: Merchants gave equal weight to numerous challenges related to entering new international markets. Finding and implementing local payment options, monitoring and measuring local payment performance and localizing the checkout process were each chosen by about 20%. Situation: According to recent data, merchants are on target when they focus on the importance of localized payments. A few examples demonstrate this (and, at the same time, the inherent complexity involved in doing business in multiple countries). The majority of all credit cards issued in Brazil cannot be used for cross-border shopping. Digital River clients who partnered with a local card acquirer saw a 30% lift in authorization rates. Chinese consumers use Alipay for 50% of all online purchases. Its rapidly growing user base already tops 150 million. 2 Shoppers in many European countries prefer Internet bank payments: market share tops 22% in the Netherlands, 30% in Sweden and 55% in Finland. 3 Digital River clients have seen sales increase as much as 35% in Taiwan and 40% in Japan after adding local payment options. Industry analysts forecast that non-card-based online payments will increase their market share from 9.3% in 2009 to 12.4% in , a sustained year-over-year growth rate of 29.3%. As these examples demonstrate, merchants need more than just global credit cards to support true global expansion, and, by extension, their customers expectations. Another interesting insight from the survey concerns localization. While 44% of participants recognize the value of offering local payments even though this is perceived as a challenge only 18% selected localizing the checkout process as a challenge. While not explored further in this survey, real world experience shows that a localized checkout contributes to gaining the consumer s trust, improves the payment experience and ultimately increases sales. 2 Source: China Internet Network Information Center (CNNIC) 3 Source: Datamonitor, 2009; Computerworld, Source: Global Payments Report 2010, Capgemini, RBS & EFMA

8 Conclusion: Merchants who want to move their businesses into new, global markets need an experienced global partner who can support a localized payment program. This should include selecting relevant local payment methods and creating a localized customer checkout experience. Takeaways: Going international involves more than simple credit card acceptance. Understanding the payment landscape and local payment habits in new markets is key to a successful expansion. A localized checkout process strengthens the revenue value of local payment offerings. Page Digital River World Payments DigitalRiverPayments.com

9 Top e-business Priorities Summary: Merchants are looking for new markets and sales channels as a way to attract new customers, including international expansion, mobile sales and social media. Situation: Because the US e-commerce space is in many ways a mature market, online merchants must look outside their home markets for big growth opportunities. In the near past, international expansion for US-based retailers meant shipping to Canada. Today, however, the majority of the top 50 online retailers in the US have a presence outside the US 5, and the number of global initiatives increases every year. While North America and Europe have been primary target markets to date, an analysis of online retailers global initiatives conducted by Forrester Research suggests attractive opportunities exist in Asia and Latin America. Companies willing to look beyond the typical US/Europe global expansion path could enter these markets earlier in the global e-commerce adoption cycle 6 and get a healthy jump on their competition. Social media as a marketing channel and mobile as a sales channel were both hot topics at the recent MRC conference. Several sessions focused on related payment challenges and risks involved with mobile e-business and payments within the social media landscape. Industry data also supports investment in these new channels. A study conducted in Q shows that mobile commerce has grown dramatically among US consumers in the recent years: 29% percent of US respondents have made at least one purchase using their mobile phones in Q1 2011, more than double the number in Going mobile also supports international expansion plans since mobile penetration is high in many young e-commerce markets, often even higher than the internet usage rate (India being just one example). While social media as a sales and marketing tool can be considered in its infancy, no one can ignore its incredible reach and popularity. The challenge for merchants will be determining which activities a payments program must support: local payment methods, discounts, micro-transactions, coupons, daily deals and more. 5 Source: Establishing A Global Online Retail Footprint, Forrester Research, Source: Establishing A Global Online Retail Footprint, Forrester Research, Source: Mobile Trends: Consumer Views of Mobile Shopping and Mobile Service Providers, Oracle and ATG, March 2011

10 Conclusion: When developing growth initiatives, businesses need resources and partners that can support activities in emerging global markets as well new sales channels. Takeaways: Emerging online economies are creating new expansion paths for businesses that have a partner with the necessary localized systems in place. Mobile sales may increase penetration in some markets faster than traditional internet sales. Social media may have high earning potential, but merchants will require a partner who can support numerous payment situations. Page Digital River World Payments DigitalRiverPayments.com

11 ROI Impact of Payment Strategy Summary: A majority of respondents (61%) experienced a positive ROI impact from their current payment strategies. Interestingly, 34% of respondents do not know what ROI impact their payment strategy currently has on their overall businesses. Situation: As previous data has shown and as survey participants indicated making simple changes to a payments program (adding a local payments option or localizing the checkout process) can create a significant revenue lift. However, testing seems to be the missing element. In a previous question, only 20% indicated that testing payment program ROI is a challenge. And less than 13% conduct simple A/B testing to determine the effectiveness of their payment strategies. As already noted, merchants at the MRC conference continue to express a desire for metrics and benchmarking data. This seems to indicate that merchants certainly understand the importance of testing but do not have the necessary tools at their disposal. Conclusion: While payment strategy positively impacts revenue, merchants need an effective way to collect benchmarking data and measure payment program performance. Takeaways: A well-crafted payment strategy positively impacts ROI. Merchants need a payments partner who can provide testing data or supply the necessary testing tools. Benchmarking and Payment Lifecycle Management The large number of merchants who do not measure ROI is why Digital River developed the payment lifecycle management framework. This methodology helps online merchants navigate the increasingly complex world of online payments. When used effectively, payment lifecycle management helps merchants reach their payment program goals whether they are focused on expanding into new markets or optimizing their current programs. We have seen that when merchants manage the full lifecycle of each payment transaction, they can quantify the ROI that payments have on their overall businesses.

12 About Digital River World Payments Digital River World Payments is a full-service payment services solution. We design and develop trusted global payment programs for e-retail, online travel and entertainment, direct selling, and online services verticals. Successful merchants rely on Digital River World Payments to remove the complexity of selling globally and deliver optimized payment programs that are 100% tied to ROI measurement. We help maximize authorization rates, reduce cart abandonment, protect transactions from fraud, and add new sales channels around the world. We are part of the Digital River family of companies a group of e-commerce, e-payment, and e-marketing experts committed to providing companies big and small with everything they need to successfully build, manage and grow profitable online businesses on a worldwide basis. Some of the world s leading multi-national companies use Digital River s portfolio of comprehensive e-commerce technology, tools and services to drive online results for the Internet s biggest brands. Founded in 1994, Digital River (NASDAQ: DRIV) is headquartered in Minneapolis, Minnesota, with offices located across the United States, Asia, Europe and South America. To learn more, visit and follow on Twitter. Contact information Contact us today to learn how Digital River World Payments can help optimize your payments program to drive incremental revenue. US: UK: +44 (0) Sweden: +46 (0) Page Digital River World Payments DigitalRiverPayments.com

TRANSFORMING THE PAYMENT EXPERIENCE INTO A SALES TOOL

TRANSFORMING THE PAYMENT EXPERIENCE INTO A SALES TOOL WHITE PAPER TRANSFORMING THE PAYMENT EXPERIENCE INTO A SALES TOOL 7 MARKETING BEST PRACTICES THAT HELP INCREASE INCREMENTAL CONVERSION RATES EXECUTIVE SUMMARY Recent research suggests that few online merchants

More information

Making Leaders Successful Every Day

Making Leaders Successful Every Day Making Leaders Successful Every Day Succeeding In Global ecommerce Forrester Research Benjamin Ensor Research Director, ebusiness & Channel Strategy March 13, 2013 For internal use only Agenda What s the

More information

E-commerce survey provides roadmap to help U.S. retailers reach consumers around the globe

E-commerce survey provides roadmap to help U.S. retailers reach consumers around the globe to help U.S. retailers reach consumers around the globe Uncovers nuances in how international consumers approach online shopping WHITE PAPER 1 Overview Often times, in order to grow you need to move beyond

More information

NRF 2015 Global Ecommerce: It s a Small World After All

NRF 2015 Global Ecommerce: It s a Small World After All NRF 2015 Global Ecommerce: It s a Small World After All #nrf15 @FitForCommerce @PitneyBowesEcommerce FitForCommerce is a consultancy founded to help online and omnichannel businesses figure out what they

More information

An Oracle White Paper March 2011. European Consumer Views of E-Commerce: A Consumer Research Study of Buying Behavior and Trends

An Oracle White Paper March 2011. European Consumer Views of E-Commerce: A Consumer Research Study of Buying Behavior and Trends An Oracle White Paper March 2011 European Consumer Views of E-Commerce: A Consumer Research Study of Buying Behavior and Trends Introduction In July 2009, ATG (acquired by Oracle in 2010) commissioned

More information

An Oracle White Paper April 2011. Mobile Trends: Consumer Views of Mobile Shopping and Mobile Service Providers

An Oracle White Paper April 2011. Mobile Trends: Consumer Views of Mobile Shopping and Mobile Service Providers An Oracle White Paper April 2011 Mobile Trends: Consumer Views of Mobile Shopping and Mobile Service Providers Introduction Mobile commerce, in all its forms, is growing exponentially. U.S. consumers of

More information

A ROADMAP TO TAKING YOUR BRAND ONLINE

A ROADMAP TO TAKING YOUR BRAND ONLINE A ROADMAP TO TAKING YOUR BRAND ONLINE Brands sell their products online for a number of reasons: to provide customers with more selection, to offer better prices, and to add convenience, among others.

More information

Visa Consulting and Analytics

Visa Consulting and Analytics Visa Consulting and Analytics Issuer Acquirer Retailer Analytics and Information services: Issuer menu Issuers - Visa data driven insights We are in a unique position to inform our clients about performance

More information

November. Summary: Global Payments

November. Summary: Global Payments November 2014 Executive Summary: Global Payments Global Payment Growth Fueled by Cross-Border and Mobile Commerce By Tim Parry Global ecommerce is expected to top $1.25 trillion U.S. by the end of 2014,

More information

PRESENCE, INTELLIGENCE AND CONFLICT: OPPORTUNITIES AND CHALLENGES IN DIRECT-TO-CONSUMER E-COMMERCE

PRESENCE, INTELLIGENCE AND CONFLICT: OPPORTUNITIES AND CHALLENGES IN DIRECT-TO-CONSUMER E-COMMERCE WHITE PAPER PRESENCE, INTELLIGENCE AND CONFLICT: OPPORTUNITIES AND CHALLENGES IN DIRECT-TO-CONSUMER E-COMMERCE EXECUTIVE SUMMARY Readers of this document will learn why the advantages and opportunities

More information

Webtrends for Retail

Webtrends for Retail Webtrends for Retail Revolutionize Your Customers End-To-End Experiences Across Digital Channels solution brief JAN 2013 2013 Webtrends, Inc. www.webtrends.com. Webtrends for Retail Revolutionize Your

More information

4.5% 2014 Digital Marketing Optimization Survey results > 4.5% Top lessons learned from the leaders

4.5% 2014 Digital Marketing Optimization Survey results > 4.5% Top lessons learned from the leaders 2014 Digital Marketing Optimization Survey results Top lessons learned from the leaders Table of contents 1: Introduction 2: Five lessons from the top 20% #1: They test to make decisions 3: #2: They put

More information

Maximizing ROI in Asia Pacific ecommerce. Asia E-commerce and Digital Marketing Innovation Summit 22 nd January 2016

Maximizing ROI in Asia Pacific ecommerce. Asia E-commerce and Digital Marketing Innovation Summit 22 nd January 2016 Maximizing ROI in Asia Pacific ecommerce Asia E-commerce and Digital Marketing Innovation Summit 22 nd January 2016 Asia Pacific: US$1 trillion in ecommerce by 2020 B2C e-commerce sales in trillions USD

More information

Website Improvements for More Successful E-Commerce

Website Improvements for More Successful E-Commerce Website Improvements for More Successful E-Commerce FROM LANDING PAGE TO SHOPPING CART Reminders for Today s Webinar Webinar recording & slides: will be emailed to you within 48 hours after the event Discussion:

More information

A CHASE PAYMENTECH WHITE PAPER. Uncovering Five Myths About M-Commerce

A CHASE PAYMENTECH WHITE PAPER. Uncovering Five Myths About M-Commerce A CHASE PAYMENTECH WHITE PAPER Uncovering Five Myths About M-Commerce If there is a single subject that dominates online retailing right now, it is m-commerce and it is not hard to see why. Sales of smartphones

More information

whitepaper 16 TIPS FOR BUILDING AN ENGAGING ECOMMERCE EXPERIENCE How to tackle the obvious and not-so obvious challenges

whitepaper 16 TIPS FOR BUILDING AN ENGAGING ECOMMERCE EXPERIENCE How to tackle the obvious and not-so obvious challenges whitepaper 16 TIPS FOR BUILDING AN ENGAGING ECOMMERCE EXPERIENCE How to tackle the obvious and not-so obvious challenges - 16 Tips for Building an Engaging Ecommerce Experience INTRODUCTION 1 INTRODUCTION

More information

Email remarketing Best practices guide

Email remarketing Best practices guide Email remarketing Best practices guide What is email remarketing? Email remarketing is the practice of sending targeted emails to Website visitors based on their unique site behavior. It involves the use

More information

International e-commerce: A U.S. Retailer s Guide to Gaining Entry into International Markets

International e-commerce: A U.S. Retailer s Guide to Gaining Entry into International Markets International e-commerce: A U.S. Retailer s Guide to Gaining Entry into International Markets Introduction You don t need to be a seasoned veteran in the e-commerce business to understand why the industry

More information

4 Retail Marketing Challenges. (and how to rise above them)

4 Retail Marketing Challenges. (and how to rise above them) 4 Retail Marketing Challenges (and how to rise above them) 4 Retail Marketing Challenges Many retailers find themselves in a precarious position as they look to acquire and foster relationships with consumers.

More information

GLOBAL B2C E-COMMERCE DELIVERY 2015

GLOBAL B2C E-COMMERCE DELIVERY 2015 PUBLICATION DATE: OCTOBER 2015 PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-8 TABLE OF CONTENTS I PAGE 9 REPORT-SPECIFIC SAMPLE CHARTS I PAGE 10 METHODOLOGY I PAGE 11RELATED REPORTS I PAGE

More information

A CHASE PAYMENTECH WHITEPAPER. Building customer loyalty in a multi-channel world Creating an optimised approach for e-tailers

A CHASE PAYMENTECH WHITEPAPER. Building customer loyalty in a multi-channel world Creating an optimised approach for e-tailers A CHASE PAYMENTECH WHITEPAPER Building customer loyalty in a multi-channel world Creating an optimised approach for e-tailers Table Of Contents Changing shopping habits... 3 The multi-channel journey...

More information

State of Mobile Commerce Growing like a weed

State of Mobile Commerce Growing like a weed State of Mobile Commerce Growing like a weed Q1 2015 Executive Summary Mobile commerce is growing like a weed. Mobile is 29% of ecommerce transactions in the US and 34% globally. By the end of 2015, mobile

More information

CLARINS China commerce site adds to brand s momentum in China

CLARINS China commerce site adds to brand s momentum in China An RIS News Case Study CLARINS China commerce site adds to brand s momentum in China Business Best known for luxury skin care products, CLARINS sells cosmetics in every country around the world through

More information

www.footfall.com +44 (0) 121 711 4652 ARE CLICKS CRUSHING BRICKS? Ecommerce and the digital influence on bricks-and-mortar retail

www.footfall.com +44 (0) 121 711 4652 ARE CLICKS CRUSHING BRICKS? Ecommerce and the digital influence on bricks-and-mortar retail www.footfall.com +44 (0) 121 711 4652 ARE CLICKS CRUSHING BRICKS? Ecommerce and the digital influence on bricks-and-mortar retail Rumours of the store s death are greatly exaggerated Traditional retail

More information

COVERAGE OF A DIGITAL WORLD 2014

COVERAGE OF A DIGITAL WORLD 2014 COVERAGE OF A DIGITAL WORLD 2014 emarketer data and insights address how consumers spend time and money and what marketers are doing to reach them in today s digital world. We group our research into eight

More information

The Pitfalls of Cross-Border Payments: A Merchant s Guide to Global Expansion

The Pitfalls of Cross-Border Payments: A Merchant s Guide to Global Expansion The Pitfalls of Cross-Border Payments: A Merchant s Guide to Global Expansion Maximizing Payments Performance Table of Contents Cross-Border Retail s Hidden Challenges...2 Initial Setup...3 Regulations

More information

Art Technology Group Investor Presentation February 2007. Bob Burke, CEO Julie Bradley, CFO

Art Technology Group Investor Presentation February 2007. Bob Burke, CEO Julie Bradley, CFO Art Technology Group Investor Presentation February 2007 Bob Burke, CEO Julie Bradley, CFO Safe Harbor This presentation contains forward-looking statements within the meaning of the Private Securities

More information

International ecommerce with dealer-integration. Shaun Moores General Manager Shopatron Europe smoores@shopatron.com

International ecommerce with dealer-integration. Shaun Moores General Manager Shopatron Europe smoores@shopatron.com International ecommerce with dealer-integration Shaun Moores General Manager Shopatron Europe smoores@shopatron.com Agenda The International Opportunity Why haven t many Brands readily embraced international

More information

The Global E-Commerce Gold Rush How Retailers Can Find Riches Overseas

The Global E-Commerce Gold Rush How Retailers Can Find Riches Overseas The Global E-Commerce Gold Rush How Retailers Can Find Riches Overseas By Joanne Bethlahmy, Bharat Popat, and Paul Schottmiller E-commerce is going global as retailers from around the world take advantage

More information

Decisioning for Telecom Customer Intimacy. Experian Telecom Analytics

Decisioning for Telecom Customer Intimacy. Experian Telecom Analytics Decisioning for Telecom Customer Intimacy Experian Telecom Analytics Turning disruption into opportunity The traditional telecom business model is being disrupted by a variety of pressures from heightened

More information

Decisioning for Telecom Customer Intimacy. Experian Telecom Analytics

Decisioning for Telecom Customer Intimacy. Experian Telecom Analytics Decisioning for Telecom Customer Intimacy Experian Telecom Analytics Turning disruption into opportunity The traditional telecom business model is being disrupted by a variety of pressures. From heightened

More information

Cyberica.NET Technologies E-Retailing Solutions Enabling Innovation as a growth driver for Enterprise of Tomorrow

Cyberica.NET Technologies E-Retailing Solutions Enabling Innovation as a growth driver for Enterprise of Tomorrow Cyberica.NET Technologies E-Retailing Solutions Enabling Innovation as a growth driver for Enterprise of Tomorrow Overview Cyberica is one of the most experienced software companies specializing in enterprise

More information

Magento Commerce Overview

Magento Commerce Overview Magento Commerce Overview November 4, 2015 2015 Magento Commerce, Inc. All rights reserved. The New Magento Commerce Leading platform for open commerce innovation digital to in-store experiences Open,

More information

JDA DIRECT COMMERCE. Stay Relevant and Thrive in The New Consumer Reality

JDA DIRECT COMMERCE. Stay Relevant and Thrive in The New Consumer Reality Stay Relevant and Thrive in The New Consumer Reality Today s always-connected consumer is being bombarded with offers 24/7, making it harder than ever for direct retailers to break through the clutter

More information

Social Media Technology Thought Leader Interview Series

Social Media Technology Thought Leader Interview Series Social Media Technology Thought Leader Interview Series Ivan Fernandes, MediaCom Global Director, Social Media Technology, interviews Michael Lazerow, CEO of Buddy Media Welcome to the first Social Media

More information

WORLDWIDE RETAIL ECOMMERCE SALES: EMARKETER S UPDATED ESTIMATES AND FORECAST THROUGH 2019

WORLDWIDE RETAIL ECOMMERCE SALES: EMARKETER S UPDATED ESTIMATES AND FORECAST THROUGH 2019 WORLDWIDE RETAIL ECOMMERCE SALES: EMARKETER S UPDATED ESTIMATES AND FORECAST THROUGH 2019 Worldwide retail sales including in-store and internet purchases will surpass $22 trillion in 2015, up 5.6% from

More information

State of Mobile Commerce. Q1 2015

State of Mobile Commerce. Q1 2015 State of Mobile Commerce. Q1 2015 MARCH 2015 Executive Summary Mobile commerce is growing like a weed. Mobile is now 29% of ecommerce transactions in the US and 34% globally. Mobile shopping trends ecommerce

More information

Infor Rhythm for commerce E-commerce that s comprehensive, integrated, and beautifully-designed

Infor Rhythm for commerce E-commerce that s comprehensive, integrated, and beautifully-designed TM Infor Rhythm for commerce E-commerce that s comprehensive, integrated, and beautifully-designed Deploy a digital experience that delights customers and drives meaningful business results Make online

More information

Survey Says: Consumers Want Live Help

Survey Says: Consumers Want Live Help Session Abstracts Optimization Services Track Survey Says: Consumers Want Live Help October 22 nd, 11:00 am Eastern ATG recently surveyed more than 1,000 Internet users who research, apply for, and buy

More information

ecommerce Delivery Framework: Outlining an Architecture for Successful Web and Mobile Stores

ecommerce Delivery Framework: Outlining an Architecture for Successful Web and Mobile Stores ecommerce Delivery Framework: Outlining an Architecture for Successful Web and Mobile Stores 2 ECOMMERCE DELIVERY FRAMEWORK: OUTLINING AN ARCHITECTURE FOR SUCCESSFUL WEB AND MOBILE STORES Abstract As ecommerce

More information

2014 State of B2B Procurement Study:

2014 State of B2B Procurement Study: Accenture Interactive Point of View Series 2014 State of B2B Procurement Study: Uncovering the Shifting Landscape in B2B Commerce 2014 State of B2B Procurement Study: Uncovering the Shifting Landscape

More information

How Retail Marketers Are Solving the Attribution Equation

How Retail Marketers Are Solving the Attribution Equation How Retail Marketers Are Solving the Attribution Equation February 2015 $ As the digital landscape continues to evolve at a rapid rate, many retail marketers are struggling to view the cyclical consumer

More information

The ROI of E-Mail Remarketing for E-Commerce Brands

The ROI of E-Mail Remarketing for E-Commerce Brands The ROI of E-Mail Remarketing for E-Commerce Brands Any small investment (and small effort) that can generate an extra 10% in e-commerce revenues is clearly important to every e-commerce executive. This

More information

Enabling European E-commerce

Enabling European E-commerce Enabling European E-commerce Across Europe e-commerce is being fuelled by widescale availability of computing hardware, low cost broadband and advances in smartphone technology. As well as transforming

More information

Outlook 2011: Survey Report

Outlook 2011: Survey Report Web Analytics Association Outlook 2011: Survey Report page 1 Web Analytics Association Outlook 2011: Survey Report Prepared by the Web Analytics Association February 2011 All Rights Reserved Web Analytics

More information

A CHASE PAYMENTECH WHITE PAPER. Expanding internationally: Strategies to combat online fraud

A CHASE PAYMENTECH WHITE PAPER. Expanding internationally: Strategies to combat online fraud A CHASE PAYMENTECH WHITE PAPER Expanding internationally: Strategies to combat online fraud Fraud impacts nearly eight in every ten international online retailers 1. It hampers prospects for growth, restricts

More information

The Global Ecommerce Roadmap:

The Global Ecommerce Roadmap: WHITE PAPER Abstract A few years ago, a lot of U.S. retailers were asking themselves, Should I go global? Today, that conversation has changed dramatically. Most U.S. merchants are now focused on what

More information

Global ecommerce Expansion: Opportunities and Threats in Beauty, Fashion, FMCG and Luxury. A Benchmarking Report

Global ecommerce Expansion: Opportunities and Threats in Beauty, Fashion, FMCG and Luxury. A Benchmarking Report Global ecommerce Expansion: Opportunities and Threats in Beauty, Fashion, FMCG and Luxury A Benchmarking Report Executive Summary In a time of unprecedented growth in ecommerce, companies are increasingly

More information

BOOST REVENUE AND CUSTOMER SATISFACTION WITH EFFECTIVE FRAUD PREVENTION

BOOST REVENUE AND CUSTOMER SATISFACTION WITH EFFECTIVE FRAUD PREVENTION Chargebacks were almost cut in half thanks to GlobalCollect, decreasing from 1.40% in the beginning of 2014 to 0.5% by end of December 2014 despite the double digit growth in sales. BOOST REVENUE AND CUSTOMER

More information

A consumer research study commissioned by ATG

A consumer research study commissioned by ATG Live Help: Global Consumer Views & Trends Live Voice and Live Chat A consumer research study commissioned by ATG ATG Research Report March 2010 Survey Background ATG commissioned research across four international

More information

State of Mobile Commerce.

State of Mobile Commerce. State of Mobile Commerce. Apps and cross-device lead mobile business Q2 2015 JUNE 2015 Executive summary Consumer mobile behavior continues to advance faster than retailers ability to keep up. Key takeaways

More information

For ebusiness & Channel Strategy Professionals

For ebusiness & Channel Strategy Professionals Retailers Plan To Expand Online Customer Service Channels In 2010 But Disconnection Between Customer Service And Brand May Spell Trouble by Diane Clarkson with Carrie Johnson, Elizabeth Stark, and Kate

More information

INSERT COMPANY LOGO HERE

INSERT COMPANY LOGO HERE 2013 2014 INSERT COMPANY LOGO HERE 20142013 Global North Marketing American Automation SSL Certificate Software Entrepreneurial Product Company Leadership of Award the Year Award Entrepreneurial Company

More information

Powering the Cross-Channel Customer Experience with Oracle s Complete Commerce

Powering the Cross-Channel Customer Experience with Oracle s Complete Commerce Powering the Cross-Channel Customer Experience with Oracle s Complete Commerce Contents Overview. 1 The Trends are Clear 2 Business Challenges 3 Complete Commerce 4 Customer Successes 8 Why Oracle?. 9

More information

strategies to maximize the effectiveness of your online merchandising and promotions plan

strategies to maximize the effectiveness of your online merchandising and promotions plan WHITE PAPER strategies to maximize the effectiveness of your online merchandising and promotions plan Executive summary Now, more than ever, the lines between corporate sites and online stores are blurring

More information

Location is Putting Mobile Advertising on the Map

Location is Putting Mobile Advertising on the Map Location is Putting Mobile Advertising on the Map Our History 2008 2009 2003 2007 Nokia acquires Enpocket Nokia acquires NAVTEQ Nokia Interactive Advertising joins NAVTEQ Media Solutions Enpocket launches

More information

Charles Nicholls The Path To Purchase

Charles Nicholls The Path To Purchase Click to edit Master title style Click to edit Master text styles Charles Nicholls The Path To Purchase About Charles Nicholls Chairman, Conversion Academy Founder, SeeWhy Chief Research & Strategy Officer

More information

IS YOUR MARKETING INVESTMENT DELIVERING EXPECTED RETURNS? October 2009

IS YOUR MARKETING INVESTMENT DELIVERING EXPECTED RETURNS? October 2009 IS YOUR MARKETING INVESTMENT DELIVERING EXPECTED RETURNS? October 2009 Is your marketing investment delivering expected returns? Just ask Nielsen by Chang Park, Executive Director, Nielsen Analytic Consulting,

More information

Fraud Management Solutions. Decision Manager Detect more fraud accurately and faster with the world s largest fraud detection radar

Fraud Management Solutions. Decision Manager Detect more fraud accurately and faster with the world s largest fraud detection radar Fraud Management Solutions Decision Manager Detect more fraud accurately and faster with the world s largest fraud detection radar 02 Fraud Management Solutions CyberSource Decision Manager: The World

More information

Transforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend

Transforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from

More information

Lionbridge 2014 Global Email Survey Results

Lionbridge 2014 Global Email Survey Results Lionbridge 2014 Global Email Survey Results Introduction Today s consumers are more connected and more savvy than ever. While mobile marketing on social media channels gets the Lion s share of attention,

More information

METHODOLOGY THANKS TO CONNECTED DEVICES LIKE TABLETS AND SMARTPHONES, THE WAY PEOPLE SHOP IS CHANGING DRAMATICALLY.

METHODOLOGY THANKS TO CONNECTED DEVICES LIKE TABLETS AND SMARTPHONES, THE WAY PEOPLE SHOP IS CHANGING DRAMATICALLY. METHODOLOGY THANKS TO CONNECTED DEVICES LIKE TABLETS AND SMARTPHONES, THE WAY PEOPLE SHOP IS CHANGING DRAMATICALLY. We aim to better prepare brands for the future of retail. So for the second consecutive

More information

Online Advertising Agency. www.m-m-g.com

Online Advertising Agency. www.m-m-g.com Online Advertising Agency MOBILE ADVERTISING EMAIL MARKETING IN-GAME ADVERTISING VIDEO MARKETING SOCIAL ADVERTISING AFFILIATE MARKETING DISPLAY & BRANDING ABOUT US Mars Media Group was founded in 2003

More information

Key Issues for Consumer Goods Manufacturers, 2011

Key Issues for Consumer Goods Manufacturers, 2011 Industry Research Publication Date: 1 March 2011 ID Number: G00210698 Key Issues for Consumer Goods Manufacturers, 2011 Don Scheibenreif, Dale Hagemeyer Gartner's 2011 consumer goods manufacturing research

More information

Cross Border Transactions 2016 Merchant & Consumer Comparison

Cross Border Transactions 2016 Merchant & Consumer Comparison Cross Border Transactions 2016 Merchant & Consumer Comparison USA Report Ipsos MORI Contacts: Peter Attwell, Ellie Pettit, Laura Acey PayPal Contact: Melissa O Malley Background & Objectives Advancement

More information

WebSphere Commerce Overview for Vector. 2014 IBM Corporation

WebSphere Commerce Overview for Vector. 2014 IBM Corporation WebSphere Commerce Overview for Vector Agenda WebSphere Commerce Overview Starter Stores Extended Sites Mobile Commerce Tooling Precision Marketing Promotions Search Solr Summary Capabilities References

More information

For Mobile Success. Defining Benchmarks MOBILE AD MEASUREMENT. Global Headquarters 401 Park Ave S New York, NY 10016

For Mobile Success. Defining Benchmarks MOBILE AD MEASUREMENT. Global Headquarters 401 Park Ave S New York, NY 10016 MOBILE AD MEASUREMENT Defining Benchmarks For Mobile Success Global Headquarters 401 Park Ave S New York, NY 10016 1 MOBILE AD MEASUREMENT Despite tremendous growth in mobile advertising, it s still a

More information

Mobile Search Advertising Around the Globe: 2014 Annual Report

Mobile Search Advertising Around the Globe: 2014 Annual Report WHITE PAPER Mobile Search Advertising Around the Globe: TABLE OF CONTENTS Executive Summary 03 Introduction 03 Methodology 04 Part I United States 05 Part II United Kingdom and Eurozone 08 Part III Mobile

More information

The Business Case for Investing in Retail Data Analytics

The Business Case for Investing in Retail Data Analytics The Business Case for Investing in Retail Data Analytics Why product manufacturers are investing in POS and inventory analytics solutions Introduction In the latest Shared Data Study from CGT and RIS News

More information

April EXECUTIVE SUMMARY: GLOBAL PAYMENTS

April EXECUTIVE SUMMARY: GLOBAL PAYMENTS April 2015 EXECUTIVE SUMMARY: GLOBAL PAYMENTS EXECUTIVE SUMMARY: GLOBAL PAYMENTS Relevant Payment Methods Improve Customer Experience BY BRIAN KELLY G lobal ecommerce is forecast to continue its extraordinary

More information

Why do shoppers do this? I was not ready to purchase, but wanted to get an idea of the total cost with shipping

Why do shoppers do this? I was not ready to purchase, but wanted to get an idea of the total cost with shipping White Paper Email Remarketing Three ways to turn cart abandoners into high-value purchasers. White Paper What s up with online shoppers? They spend significant amounts of time on your site, view several

More information

Leaving Money On The Table

Leaving Money On The Table 10 Ways Retailers Are Leaving Money On The Table Page 1 Let s face it: gaining and retaining customers can often feel like a high stakes match. What s the right balance between what you ll give in the

More information

9 Ecommerce Reports to Leverage This Holiday Season

9 Ecommerce Reports to Leverage This Holiday Season 9 Ecommerce Reports to Leverage This Holiday Season 9 Ecommerce Reports to Leverage This Holiday Season According to Goldman Sachs research, digital commerce adoption and expansion is anticipated to further

More information

Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015

Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 Mobile Commerce Report Methodology Individual transaction data analyzed How can marketers use this data? Over 3,000 online retail

More information

Amdocs Multichannel Selling Solution

Amdocs Multichannel Selling Solution Amdocs Multichannel Selling Solution Are Your Sales Channels Geared to Maximize Your Revenue? Most consumers use multiple sales channels when buying a new phone, device or package. While more and more

More information

Capitalize on Mobile Commerce by Optimizing the Mobile Shopping Experience

Capitalize on Mobile Commerce by Optimizing the Mobile Shopping Experience Capitalize on Mobile Commerce by Optimizing the Mobile Shopping Experience Capitalize on Mobile Commerce - Optimize the Mobile Shopping Experience 2 TABLE OF CONTENTS INTRODUCTION 3 THE IRRESISTIBLE RISE

More information

PAYMENT METHODS IN MEXICO. e-business Issue. www.emarketservices.com

PAYMENT METHODS IN MEXICO. e-business Issue. www.emarketservices.com emarket Services makes it easier for you to use Electronic marketplaces for International business PAYMENT METHODS IN MEXICO By Rocío Anglés Parejo Marketing Director at SafetyPay Spain (www.safetypay.com)

More information

Get on the Fast Track with RSS-Driven Automation.

Get on the Fast Track with RSS-Driven Automation. Get on the Fast Track with RSS-Driven Automation. Streamline your content delivery program through RSS, email, and social media. Maximize reach, increase engagement, build customer trust and, ultimately

More information

The relevance of Stores for Digital Shoppers. Kees Jacobs September 2014

The relevance of Stores for Digital Shoppers. Kees Jacobs September 2014 The relevance of Stores for Digital Shoppers Kees Jacobs September 2014 Consumers increasingly weave in and out of multiple channels, including stores, during the All-Channel Shopping Journey Moments of

More information

When to Leverage Video as a Platform A Guide to Optimizing the Retail Environment

When to Leverage Video as a Platform A Guide to Optimizing the Retail Environment When to Leverage Video as a Platform A Guide to Optimizing the Retail Environment Contents S1 An Industry in Transition Over the past few years, retail has seen seismic changes in how the customer shops.

More information

One size does not fit all. Local buyer preferences are crucial to cross-border ecommerce success.

One size does not fit all. Local buyer preferences are crucial to cross-border ecommerce success. White paper Global Ecommerce The 2015 Pitney Bowes Global Online Shopping Study One size does not fit all. Local buyer preferences are crucial to cross-border ecommerce success. Page 2 The Internet offers

More information

Here are some insights into what to plan for and when. Some things you probably have on your list... some you might not.

Here are some insights into what to plan for and when. Some things you probably have on your list... some you might not. This is it. This is the year. Your company is ready to make the move and launch your ecommerce website. Or maybe you are well established online. So now it s time to make the move to new technologies (complete

More information

EXPANd WITH CONFIDENCE PAYMENT MANAGEMENT SOLUTIONS FOR FASTER, SAFER GLOBAL GROWTH

EXPANd WITH CONFIDENCE PAYMENT MANAGEMENT SOLUTIONS FOR FASTER, SAFER GLOBAL GROWTH EXPANd WITH CONFIDENCE PAYMENT MANAGEMENT SOLUTIONS FOR FASTER, SAFER GLOBAL GROWTH ACCELERATE YOUR GLOBAL EXPANSION JOURNEY Whether you re targeting just one additional country or many, establishing digital

More information

UK Video Advertising Report November 2012

UK Video Advertising Report November 2012 UK Video Advertising Report November 2012 BrightRoll UK Video Advertising Report: November 2012 brightroll.co.uk +44 (0)207 550 5580 22, Long Acre London WC2E 9LY Copyright 2012 BrightRoll, Inc. 64% of

More information

State of Mobile Commerce. Cross-device shopping starts and ends on mobile Q3 2015

State of Mobile Commerce. Cross-device shopping starts and ends on mobile Q3 2015 State of Mobile Commerce Cross-device shopping starts and ends on mobile Q3 2015 Brazil State of Mobile Commerce Q3 Highlights Criteo s analysis of shopping data from Q3 2015 demonstrates that smartphones

More information

Global ecommerce and Site Search Survey

Global ecommerce and Site Search Survey SURVEY Global ecommerce and Site Search Survey 2013 New Year s Resolutions sli-systems.com Introduction In November 2012, SLI Systems conducted a survey among global ecommerce companies to understand their

More information

Alipay. Payment method guide

Alipay. Payment method guide Alipay Payment method guide Alipay is the most widely used third-party online payments service provider in China, with over 100 million daily transactions and over 400 million active users. Its primary

More information

Paid Search: What Marketers Should Focus on in 2014

Paid Search: What Marketers Should Focus on in 2014 [Type text] Paid Search: What Marketers Should Focus on in 2014 NETBOOSTER.COM Sergio Borzillo, Head of PPC (UK) Paid Search: What Marketers The 4 main areas to focus on for your Paid Search strategy in

More information

Payment Acceptance Strategies in a Global Ecommerce Environment

Payment Acceptance Strategies in a Global Ecommerce Environment A division of Pivotal Payments Payment Acceptance Strategies in a Global Ecommerce Environment Presented by: Patrick Huynh, Senior Vice President, Client Solutions Introduction About GlobalOne GlobalOne

More information

The battle to contain fraud is as old as

The battle to contain fraud is as old as 22 SPONSORED FEATURE COMBATTING DIGITAL FRAUD Combatting digital fraud Combatting digital fraud has become a strategic business issue for today s CIOs. The battle to contain fraud is as old as business

More information

A strategic approach to fraud

A strategic approach to fraud A strategic approach to fraud A continuous cycle of fraud risk management The risk of fraud is rising at an unprecedented rate. Today s tough economic climate is driving a surge in first party fraud for

More information

A Close-up View of Microsoft Azure Adoption

A Close-up View of Microsoft Azure Adoption Cloud A Close-up View of Microsoft Azure Adoption Business Decision-Makers are Driving Cloud Trends Contents Introduction 3 Key Trends 4 Rates of evaluation and adoption of Azure are high 5 The business

More information

8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT

8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT 8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT Contents Measuring the Success of Your Mobile App...01 1. Users...04 2. Session Length...07 3. Session Interval...12 4. Time in App...15 5. Acquisitions...18

More information

Hotelier s Web Analytics Action Plan: Turning Knowledge into ROI-Focused, Action-Oriented Results

Hotelier s Web Analytics Action Plan: Turning Knowledge into ROI-Focused, Action-Oriented Results March 2010 Hotelier s Web Analytics Action Plan: Turning Knowledge into ROI-Focused, Action-Oriented Results I By Jason Price & Mariana Mechoso Safer Hospitality is an information intensive business. Hotel

More information

Data Center Development Trend in Hong Kong 3-12-2014. Copyright 2013 PCCW Solutions Ltd. All rights reserved.

Data Center Development Trend in Hong Kong 3-12-2014. Copyright 2013 PCCW Solutions Ltd. All rights reserved. Data Center Development Trend in Hong Kong 3-12-2014 Agenda Overall trend of HK Data Center Development HK as a prime location for data center development Technological trend and the demand for data center

More information

TOP RETAILERS TAKE ECOMMERCE GLOBAL

TOP RETAILERS TAKE ECOMMERCE GLOBAL TOP RETAILERS TAKE ECOMMERCE GLOBAL Retailers are Driving Global Ecommerce Success THE GLOBAL ECOMMERCE MARKET CONTINUES TO GROW AT A RAPID PACE. AND DEMANDWARE CUSTOMERS ARE SEIZING THE OPPORTUNITY. Opportunity

More information

B2C E-Commerce Trends for 2013

B2C E-Commerce Trends for 2013 B2C E-Commerce Trends for 2013 April, 2013 1 Contents Introduction 3 Methodology 4 Executive Overview 6 Findings 7 Our Take 19 2 Introduction The reality is that customers often take a hard-to-predict,

More information

PREDICTIVE INTELLIGENCE BENCHMARK REPORT

PREDICTIVE INTELLIGENCE BENCHMARK REPORT PREDICTIVE INTELLIGENCE BENCHMARK REPORT Metrics and Insights from 140+ Million Interactions Table of Contents Predictive Intelligence: Web 3 Predictive Intelligence: Email 7 Recommendations 11 About the

More information

The credit card industry in China The rise of a national champion and challenges for the future

The credit card industry in China The rise of a national champion and challenges for the future Student Research Projects/Outputs No.040 The credit card industry in China The rise of a national champion and challenges for the future Javier L Santomá Vilaclara MBA 2009 China Europe International Business

More information