SETTING UP SHOP IN THE CHINESE ONLINE MARKETPLACE

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "SETTING UP SHOP IN THE CHINESE ONLINE MARKETPLACE"

Transcription

1 SINOZCO WECHAT SETTING UP SHOP IN THE CHINESE ONLINE MARKETPLACE Published: 22/07/2014 By: Ryan McDermott Table of Contents Understanding the Local Online Landscape 2 Taobao and Tmall 3 Web design, Chinese-Style 5 Baidu and SEO in China 6 With one of the largest economies in the world, over 600 million potential customers, and online spending having doubled every year from 2003 to 2013, it s no wonder more and more businesses are trying to set up shop in the Chinese online marketplace. Even the Chinese Government is putting its weight behind E-Commerce with the latest 5-year plan, implementing policies aimed at quadrupling annual E-Commerce volumes from 2010 to 2015 to $2.9 trillion. This report is designed to both, provide an overview of the online environment in China and how this differs from the Western online environment and how to practically use digital marketing techniques and applications to sell your companies goods in China.

2 Understanding the Local Online Landscape Having successfully marketed your companies products in a number of countries, you could be forgiven for expecting that all you need to succeed in China is a translated website, some online marketing, and maybe a.cn domain name. However the reality is that the Chinese market is completely different from the West. Before even thinking about entering the Chinese online marketplace, companies should understand that Chinese web users do not want to access Western; social media applications, search engines, instant messaging platforms or online auction / sales platforms. YouTube, Facebook and Twitter are blocked, and Google barely registers with its market share hovering in the low single digits. Instead, to succeed in China companies will need to acquaint themselves with their Chinese analogues: Youku, Baidu, QQ, Weixin (WeChat). CHINESE VERSION ENGLISH VERSION NO VERSION 2

3 Taobao & Tmall Taobao is a Consumer to Consumer (C2C) online marketplace owned by Alibaba and used for selling every type of product imaginable to the Chinese market. Some of the weirdest products currently sold on Taobao; The DJI Phantom 2 Quadcopter The same type quadcopter shot down by Syrian rebels is being sold in the TMall store of DJI Innovations for 4,999 yuan. The DJI Phantom is a remotely controlled flying device which also has a built in camera. Live Scorpians On Taobao, live scorpions are popular merchandise, with more than 800 vendors offering anything from African emperor scorpions sold as pets to live Chinese armour-tail scorpions offered as health food. Hire a Boyfriend Before the Chinese New Year, there was an explosion of listings of men offering their services as pretend boyfriends. CASE STUDY 11/11 SINGLE S DAY The 11th of November is now one of the number one sales events on the Chinese calendar each year. Single s Day on Nov 11, or 11,11, saw China s online retailers slash prices by up to 70%, drawing shoppers in their droves. In 2013 TMall and Taobao customers filled their carts with $3 billion of goods in 24 hours, eclipsing the $1.25 billion record US retailers did on Cyber Monday. 3

4 Tmall is Alibaba s pure Business to Consumer marketplace in which, only brand owners / authorized distributors are permitted to sell their goods. For businesses looking to enter the Chinese market, Tmall offers a unique opportunity not available in Western online retail platforms such as, ebay and Amazon, which largely combine B2C with C2C. In recent times Tmall has been actively marketing to foreign brands as the demand for international goods in China continues to increase. One example of this is the addition of Tmall global, a dedicated section of the website devoted to foreign brands. Aliplay Like ebay, Tmall and Taobao have their own payment solution, Alipay, which is a payment platform used by individuals and businesses for making and receiving payments much like PayPal. However, Alipay has achieved success the likes of which PayPal could only dream of, with registered users in excess of 850 million and in February 2014, announcing mobile transaction volumes were $157 billion compared with $27 billion for PayPal. Alipay s main user base primarily consists of buyers and sellers participating in e-commerce transactions however Alipay is fast overtaking the credit card as the preferred method of paying for goods and services with an escrow service for added peace of mind. For businesses it is very important to understand that consumers in China now prefer using Alipay for digital transactions above all other methods. This means companies need to engage those with inside experience of how to integrate Alipay compatibility for selling any kind of goods / services in China. 4

5 Chinese Web Design There s no doubt that technologically, Chinese consumers like to keep upto-date, especially with their mobile devices. But on desktop computers, it s another story. PCs only really became widespread in China in the last decade, during Windows XP s peak, and, due to a combination of factors, Internet Explorer 6, has stayed in use much longer than was ever intended. This has resulted in Internet Explorer, especially the XP-compatible versions 6 and 8 to become the de facto standard for Chinese websites; many online banking systems, and even some government websites, rely on Microsoft s ActiveX software, and most Chinese websites are designed IE6 in mind, giving a very outdated look-and-feel by Western standards. In fact, with worldwide IE6 usage being less than 5% and in most developed nations, less than 1%, outside of China you would be hard-pressed to find web developers willing or able to build a IE6 compatible website. Design-wise, Chinese websites are also very different from their Western equivalents. Key features of a Chinese website that differ from the West are; Dense tightly packed text Tiny low-quality images More columns than you can count Bright clashing colours and flashing banners Overuse of outdated technologies like Flash This is due to a range of cultural and linguistic factors and a reliance on the way that websites have traditionally been created. Further, Chinese customers are generally looking for a lot more information when they visit a businesses website and generally the more information on the page for users the more time people will spend on the website. 5

6 Baidu & SEO in China While in most countries you might google something, in China you would Baidu it (with their slogan, 百 度 一 下, 你 就 知 道, roughly translates to Baidu it, and you will immediately know ). As Baidu is the undisputed leader in Chinese search, with its market share nearing 75%, any Chinese online marketing strategy needs to factor in Baidu specific SEO. The most important distinction between Google and Baidu is that unlike Google, users can purchase the first search result on Baidu, bypassing the need to develop a long term SEO strategy. This can be a good thing for larger companies, however it makes things more difficult for small to medium sized companies as competitors can use their resources to buy up all relevant key words. Companies need to be aware of Baidu if they want to sell goods in China and utilise specialists who know how to best develop a cost effective Baidu SEO strategy. SEO can be an extremely expensive lesson so it is vital that companies know what they are doing and have advisors with inside experience and knowledge. 6

Sampi Marketing. Reach across the Great Wall! www.sampi.co

Sampi Marketing. Reach across the Great Wall! www.sampi.co Sampi Marketing Reach across the Great Wall! www.sampi.co Do you have a product or service to offer for Chinese market? How can you start selling it in China? How can you reach Do you have a millions of

More information

BRAND PROTECTION IN CHINA

BRAND PROTECTION IN CHINA BRAND PROTECTION IN CHINA How to protect your brand on the internet in China Challenges, Facts and Solutions p. 1 / 8 Brand Risk in China - Are your brands well-known in China? - Do Chinese citizens like

More information

Overview of Popular Online Payment Methods in China

Overview of Popular Online Payment Methods in China Overview of Popular Online Payment Methods in China Market Insights China is an important market for global e- commerce companies, and it will be for years to come. These numbers speak for themselves:

More information

China 中 国 支 付 概 况. Country Payments Guide. A snapshot of the Chinese shopper

China 中 国 支 付 概 况. Country Payments Guide. A snapshot of the Chinese shopper Country Payments Guide China Global Omni-channel Technology 中 国 支 付 概 况 It s easy to get carried away with big statistics when discussing China, but one story illustrates just how quickly the Chinese e-commerce

More information

Making Leaders Successful Every Day

Making Leaders Successful Every Day Making Leaders Successful Every Day Succeeding In Global ecommerce Forrester Research Benjamin Ensor Research Director, ebusiness & Channel Strategy March 13, 2013 For internal use only Agenda What s the

More information

Guide To The Online Advertising Market in China

Guide To The Online Advertising Market in China Guide To The Online Advertising Market in China It is hard to deny that Asia-Pacific is already a giant in the online advertising market since the ad expenditures in the region have reached $27.3 billion

More information

The Rise of E-Finance in China Implications of Money Market Funds, Mobile Payments and Other Trends on China s Transformation

The Rise of E-Finance in China Implications of Money Market Funds, Mobile Payments and Other Trends on China s Transformation The Rise of E-Finance in China Implications of Money Market Funds, Mobile Payments and Other Trends on China s Transformation CKGSB-KPMG Breakfast Seminar May 28, 2014 1 P a g e Introduction E-finance,

More information

MISSION TO MAKE IT EASY TO DO BUSINESS ANYWHERE

MISSION TO MAKE IT EASY TO DO BUSINESS ANYWHERE Alibaba Group 1 MISSION TO MAKE IT EASY TO DO BUSINESS ANYWHERE 2 China: Largest E Retail Market in the World 2014 2018 trends Web Users: 649 million 800 million Online Sales: +20% annually ( + 6% in retail

More information

Introduction to Online Trading

Introduction to Online Trading Introduction to Online Trading Housekeeping Toilets are located (insert text specific to venue) If the Fire Alarm sounds (insert text specific to venue) Smoking is not allowed in any part of the building.

More information

CLARINS China commerce site adds to brand s momentum in China

CLARINS China commerce site adds to brand s momentum in China An RIS News Case Study CLARINS China commerce site adds to brand s momentum in China Business Best known for luxury skin care products, CLARINS sells cosmetics in every country around the world through

More information

Digital Market Landscape CHINA. Publicitas China Apr 2015

Digital Market Landscape CHINA. Publicitas China Apr 2015 Digital Market Landscape CHINA Publicitas China Apr 2015 642 M Internet Users Penetration Rate: 47% The world s largest internet population, up 9% y-o-y; Source: We Are Social, Jan 2015 565 M Mobile Internet

More information

New Mexico Broadband Program. Internet Tools for Small Business Success. Module 8 E-Commerce

New Mexico Broadband Program. Internet Tools for Small Business Success. Module 8 E-Commerce New Mexico Broadband Program Internet Tools for Small Business Success Module 8 E-Commerce Internet Tools for Small Business Success Class Series 1. Terminology & Planning 2. Communication & Collaboration

More information

Selling Online in China

Selling Online in China Selling Online in China The year 2013 will be remembered as the year in which China surpassed the US as the world s largest digital retail market. Despite a relatively lower retail and internet penetration,

More information

China Search International Introducing Baidu

China Search International Introducing Baidu China Search International Introducing Baidu Introducing Baidu THE CHINA OPPORTUNITY China China is the third largest country in the world in terms of land mass after Russia and Canada. It s the largest

More information

Outsourcing China E-commerce. Frank Lavin, CEO Export Now Frank@Exportnow.com

Outsourcing China E-commerce. Frank Lavin, CEO Export Now Frank@Exportnow.com Outsourcing China E-commerce Frank Lavin, CEO Export Now Frank@Exportnow.com Today s Discussion I. China e-commerce opportunities II. EN s international e-commerce solution III. Next Steps Chinese consumers

More information

XIBAO BUSINESS OVERVIEW

XIBAO BUSINESS OVERVIEW XIBAO BUSINESS OVERVIEW LEVERAGING TREMENDOUS OPPORTUNITIES BEHIND CHINESE E-COMMERCE Start Here Platform Merchants Consumers Tianhai Building D, Dongcheng District, Beijing, CHINA/ P. 010-84030059/ tom@xibao100.com

More information

Travel 20 Software Website Solutions Specialist Social Network Marketing

Travel 20 Software Website Solutions Specialist Social Network Marketing Travel 20 Software Website Solutions Specialist Social Network Marketing Table of Contents About Scott Calvin Technologies 1 Travel 20 Software 2 Search Engine Optimization 4 Link Popularity 5 Web Design

More information

RESEARCH BRIEF (ebay Stores)

RESEARCH BRIEF (ebay Stores) RESEARCH BRIEF (ebay Stores) CALL FOR RESEARCH PARTICIPANTS Are you a large ebay Power Seller interested in growing your business? Would you like to become part of a new research group specifically designed

More information

AmCham E-Commerce Roundtable

AmCham E-Commerce Roundtable AmCham E-Commerce Roundtable Considerations and Challenges for your B2C Online Shop Setup Patrick Deloy, Founder & Executive Director Group 2 1 Who We Are Our Team and Organization About 3 Group is one

More information

THE CHANGING FACE OF MOBILE PAYMENTS

THE CHANGING FACE OF MOBILE PAYMENTS THE CHANGING FACE OF MOBILE PAYMENTS F Mobile payment services are a new battleground for Tencent and Alibaba, the leading online companies in China. WeChat Wallet, owned by Tencent, and Alipay Wallet,

More information

PressRelease For Immediate Release

PressRelease For Immediate Release PressRelease For Immediate Release Freelancer.com exposes the 50 fastest growing online job trends in Q4 2012 Website Hosting tops the list as cloud computing takes off; Windows desktop apps take off after

More information

China Search International. Baidu Guide for Advertisers

China Search International. Baidu Guide for Advertisers China Search International Baidu Guide for Advertisers CONTENTS 1. Introduction to China Search International 2. The China Opportunity 3. Baidu s Advertising Solutions 4. Random Facts About Baidu and China

More information

9You can help build your customer base and attract more visitors to your ebay

9You can help build your customer base and attract more visitors to your ebay TOP SEO STRATEGIES 9You can help build your customer base and attract more visitors to your ebay shop by employing search engine optimisation (SEO) tactics. Here are a few tried and tested SEO strategies

More information

Successful businesses need creative strategies. EVOLUTION & UPCOMING TRENDS OF FASHION E-COMMERCE IN CHINA MagentoCom event, November 2013

Successful businesses need creative strategies. EVOLUTION & UPCOMING TRENDS OF FASHION E-COMMERCE IN CHINA MagentoCom event, November 2013 Successful businesses need creative strategies EVOLUTION & UPCOMING TRENDS OF FASHION E-COMMERCE IN CHINA MagentoCom event, November 2013 VELVET IS A DIGITAL CONSULTING AGENCY SERVING FASHION, LUXURY AND

More information

China 360. E-commerce in China: Driving a new consumer culture. January 2014

China 360. E-commerce in China: Driving a new consumer culture. January 2014 China 360 E-commerce in China: Driving a new consumer culture January 2014 In China s e-commerce 12 th Five-Year Plan (2011-2015), the Chinese government s Ministry of Industry and Information Technology

More information

Engage Chinese Consumers Through Digital Marketing Channel. David Zhou Director of Overseas Business adsage Corporation 1

Engage Chinese Consumers Through Digital Marketing Channel. David Zhou Director of Overseas Business adsage Corporation 1 Engage Chinese Consumers Through Digital Marketing Channel David Zhou Director of Overseas Business adsage Corporation 1 Benefits of SEMPO Membership Expand Your Knowledge with webinars, hangouts, and

More information

growing rapidly in China

growing rapidly in China Internet finance growing rapidly in China Takeshi Jingu 10. March. 2014 Executive Summary Internet finance is a hot topic in China. In particular, the advent of Alibaba's Yu'E Bao in 2013 was a watershed

More information

INTRODUCTION. Rob Marshall Customer Service Director. Jamie Bourn Business Development Manager

INTRODUCTION. Rob Marshall Customer Service Director. Jamie Bourn Business Development Manager #IntlComms INTRODUCTION Rob Marshall Customer Service Director Jamie Bourn Business Development Manager ROB MARSHALL CAREER HISTORY SIEMENS AIG BUSINESS PARTNER / DIRECTOR EMTEX CUSTOMER SERVICES DIRECTOR

More information

Why is ecommerce Important

Why is ecommerce Important Phil Allatt Why is ecommerce Important Why is ecommerce Important Business to Consumer (B2C) ecommerce ecommerce is the fastest growing retail market in Europe 16% of the total UK consumer spend is on

More information

FENDING OFF GIANTS. How a local company held ebay at bay. IMD Chemin de Bellerive 23 PO Box 915, CH-1001 Lausanne Switzerland

FENDING OFF GIANTS. How a local company held ebay at bay. IMD Chemin de Bellerive 23 PO Box 915, CH-1001 Lausanne Switzerland FENDING OFF GIANTS How a local company held ebay at bay By Professors Katherine Xin, Winter Nie and Vladimir Pucik (October, 2007) IMD Chemin de Bellerive 23 PO Box 915, CH-1001 Lausanne Switzerland Tel:

More information

[The Economist] [Case Study Competition 2015] 11/9/2015. Taylor Ternullo, Olawale Olaleye, Junaid Ahmed

[The Economist] [Case Study Competition 2015] 11/9/2015. Taylor Ternullo, Olawale Olaleye, Junaid Ahmed 11/9/2015 [The Economist] [Case Study Competition 2015] Taylor Ternullo, Olawale Olaleye, Junaid Ahmed Table of Contents Amazon vs. Wal-mart:... 3 2015 Retail Trends:... 4 Future Growth:... 5 Analyst Recommendations:...

More information

Table of Contents. Living In A Mobile World. There s Always An App For That. The UX Challenge. The Facebook + Mobile Opportunity

Table of Contents. Living In A Mobile World. There s Always An App For That. The UX Challenge. The Facebook + Mobile Opportunity 1 Table of Contents Living In A Mobile World 3 There s Always An App For That 4 The UX Challenge 6 The Facebook + Mobile Opportunity 7 Getting Started With Facebook Mobile Ads 8 The Future Of Facebook

More information

China s Online Retail Market 2012 2013

China s Online Retail Market 2012 2013 China s Online Retail Market 2012 2013 An outlook over a market with high potential Zhang Yao Yao Daniel Ekström Matilde Eng November 2013 Swedish Agency for Growth Policy Analysis Studentplan 3, SE-831

More information

Marketing in China: Make Sure You re Always in Digital and Always on

Marketing in China: Make Sure You re Always in Digital and Always on Marketing in China: Make Sure You re Always in Digital and Always on AN INTERVIEW WITH: Clement Tsang Head, Performics China February 27, 2012 Clement Tsang joined Performics, the performance marketing

More information

Whitepaper Online Selling in China in 3 Easy Steps

Whitepaper Online Selling in China in 3 Easy Steps Whitepaper Online Selling in China in 3 Easy Steps www.salesupply.com Copyright 8-2015 Salesupply AG, All rights reserved Introduction China is at present the world s second largest economy and the EU

More information

Commerce Monks OPTIMIZING YOUR EBAY MARKETPLACE PRESENCE

Commerce Monks OPTIMIZING YOUR EBAY MARKETPLACE PRESENCE Commerce Monks OPTIMIZING YOUR EBAY MARKETPLACE PRESENCE IN THIS GUIDE Commerce Monks walk you through ebay store optimization best practices, ways to promote your ebay store, do s and don ts for an ideal

More information

E- COMMERCE TRENDS FOR

E- COMMERCE TRENDS FOR Welcome to E-Commerce universe! introducing E- COMMERCE TRENDS FOR 2014 Table of contents Introduction...3 M-commerce...5 E-payment development...6 Shipping: free, fast, global...7 Pre-order...8 Targeted

More information

E-Commerce in China What you need to know from a structure and business point of view

E-Commerce in China What you need to know from a structure and business point of view E-Commerce in China What you need to know from a structure and business point of view Presentation by Klako Group Magento in Shanghai - November 2013 Consumer Profile & Behavior Chinese Online Shopper

More information

THE WORLD s LEADING E-COMMERCE COMPANIES 2014. October 2014

THE WORLD s LEADING E-COMMERCE COMPANIES 2014. October 2014 THE WORLD s LEADING E-COMMERCE COMPANIES 2014 October 2014 General Information Product Details Language: English Format: PDF & Power Point Number of Pages/Charts: 18 Covered Countries/Regions: Global,

More information

the importance of making ecommerce relevant for today s online customers Whitepaper

the importance of making ecommerce relevant for today s online customers Whitepaper Whitepaper the importance of making ecommerce relevant for today s online customers This whitepaper reveals why one-size-fits-all ecommerce strategies are no longer effective and explains how to incorporate

More information

One size does not fit all. Local buyer preferences are crucial to cross-border ecommerce success.

One size does not fit all. Local buyer preferences are crucial to cross-border ecommerce success. White paper Global Ecommerce The 2015 Pitney Bowes Global Online Shopping Study One size does not fit all. Local buyer preferences are crucial to cross-border ecommerce success. Page 2 The Internet offers

More information

TRAINING & CONSULTANCY GUIDE

TRAINING & CONSULTANCY GUIDE TRAINING & CONSULTANCY GUIDE All Trainings are organised Fortnightly on Mondays, Tuesdays, Wednesdays and Thursdays between 5:30pm - 9:00 pm and Saturdays All Trainings are available in house or 1-to-1

More information

How to sell on Amazon US. www.salesupply.com. Copyright 2008-2015 Salesupply AG, All rights reserved

How to sell on Amazon US. www.salesupply.com. Copyright 2008-2015 Salesupply AG, All rights reserved How to sell on Amazon US www.salesupply.com 1 Introduction The US e-commerce market with its $456bn annual turnover and 196 million online shoppers is ranging at the global top. It is also a market which

More information

The Far East is Closer than You Think: Uncovering the opportunities and challenges of expanding to Asia-Pacific

The Far East is Closer than You Think: Uncovering the opportunities and challenges of expanding to Asia-Pacific The Far East is Closer than You Think: Uncovering the opportunities and challenges of expanding to Asia-Pacific FitForCommerce Whitepaper Series Asia-Pacific is the fastest-growing ecommerce region in

More information

E-retailing Project. E-retailing - An Exciting Opportunity for the Logistics Sector

E-retailing Project. E-retailing - An Exciting Opportunity for the Logistics Sector E-retailing Project E-retailing - An Exciting Opportunity for the Logistics Sector May 2012 Goodman E retailing Research Report About Transport Intelligence Headquartered in the UK, Ti is one of the world

More information

METHODOLOGY THANKS TO CONNECTED DEVICES LIKE TABLETS AND SMARTPHONES, THE WAY PEOPLE SHOP IS CHANGING DRAMATICALLY.

METHODOLOGY THANKS TO CONNECTED DEVICES LIKE TABLETS AND SMARTPHONES, THE WAY PEOPLE SHOP IS CHANGING DRAMATICALLY. METHODOLOGY THANKS TO CONNECTED DEVICES LIKE TABLETS AND SMARTPHONES, THE WAY PEOPLE SHOP IS CHANGING DRAMATICALLY. We aim to better prepare brands for the future of retail. So for the second consecutive

More information

A Practical View of the Chinese Online Market for Food and Beverages

A Practical View of the Chinese Online Market for Food and Beverages A Practical View of the Chinese Online Market for Food and Beverages Presented by Zo Liang SVP of Operation & Co- Founder Pipex Australia 1 Today Cover 01 02 03 My Story Online Market in China Now Food

More information

Web Success For Your Business

Web Success For Your Business Graham Jones Internet Psychologist Web Success For Your Business How a completely new online strategy will boost your business Contents Introduction...3 Assessing the opportunity...4 It s different online...5

More information

Key Payment Methods in Brazil, China, and Germany

Key Payment Methods in Brazil, China, and Germany Key Payment Methods in Brazil, China, and Germany It is now possible for any business to rapidly expand internationally, but certain friction points remain, and one of those friction points could be online

More information

Guaranteed Not to Suck. Issue 02. How Not to Suck at Social Media Marketing

Guaranteed Not to Suck. Issue 02. How Not to Suck at Social Media Marketing $ Guaranteed Not to Suck Issue 02 02 How Not to Suck at Social Media Marketing How Not to Suck at Social Media Marketing 5 6 8 10 13 14 16 19 21 How to Make the Most of YouTube Facebook Marketing Tips

More information

I V A N N I K K H O O

I V A N N I K K H O O I N T RODUCTION I V A N N I K K H O O 2 I N T RODUCTION I V A N N I K K H O O 3 W h a t i s E - C o m m e r c e? ˈēˌkämərs/ Noun: ecommerce commercial transactions conducted electronically on the Internet.

More information

ecommerce Industry Outlook 2016 Satisfying shoppers who want anything, anywhere, anytime!

ecommerce Industry Outlook 2016 Satisfying shoppers who want anything, anywhere, anytime! ecommerce Industry Outlook 2016 Satisfying shoppers who want anything, anywhere, anytime! Here s to a fantastic 2016! 2016 will be another amazing year for the ecommerce industry, as consumers increasingly

More information

Amazon Payments Marketing Guide

Amazon Payments Marketing Guide Amazon Payments Marketing Guide THANK YOU FOR CHOOSING AMAZON PAYMENTS Welcome to Amazon Payments Seller community. Amazon Payments can help you grow your online business by offering millions of Amazon

More information

$920+ GST Paid Annually. e-commerce Website Hosting Service HOSTING:: WHAT YOU GET WORDPRESS:: THEME + PLUG-IN UPDATES

$920+ GST Paid Annually. e-commerce Website Hosting Service HOSTING:: WHAT YOU GET WORDPRESS:: THEME + PLUG-IN UPDATES e-commerce Website Hosting Service HOSTING:: WHAT YOU GET Where you host your website is an extremely important decision to make, if you choose simply on price, you may be making a huge mistake. We encourage

More information

GREAT China Welcome. Digital and Social Marketing. Digital Marketing

GREAT China Welcome. Digital and Social Marketing. Digital Marketing GREAT China Welcome Digital and Social Marketing Digital Marketing The starting point to digital marketing in China is to understand its importance in personal and commercial life when compared to that

More information

China s E-commerce Sector - Regularisation of Haitao

China s E-commerce Sector - Regularisation of Haitao China s E-commerce Sector - Regularisation of Haitao November 2014 Photo: Power Retail Fung Business Intelligence Centre Asia Distribution and Retail WHAT IS HAITAO? Increasing numbers of Chinese shoppers

More information

Omni-channel e digital strategy: un'equazione irrisolta.

Omni-channel e digital strategy: un'equazione irrisolta. Omni-channel e digital strategy: un'equazione irrisolta. Il caso cinese Maurizio Castello, Partner KPMG Advisory 7 Luxury Summit Milano, 10 giugno 2015 My recent personal shopping experience: a real case

More information

Alibaba Group in Europe - Global B2B Exploration Forum

Alibaba Group in Europe - Global B2B Exploration Forum Alibaba Group in Europe - Global B2B Exploration Forum CATALOGUE 1 Introduction 2 Goal & Mission 3 Alibaba Group Overview 4 Content of Forums 1. Introduction Alibaba Group in Europe- Global B2B Exploration

More information

The ABC s of Selling Online

The ABC s of Selling Online DEFINITION E Commerce: Business done on and through the web The ABC s of Selling Online FOREIGN LANGUAGE QUICK HISTORY 1979: Michael Aldrich invented online shopping 1984: CompuServe launches an electronic

More information

WEB DEVELOPMENT & SEO

WEB DEVELOPMENT & SEO WEB DEVELOPMENT & SEO ATP Consulting is a small Team of Professionals providing clients with WEB DESIGN and DEVELOPMENT. WEBSITE We will provide you with an easy-to-update and feature-rich website based

More information

A Guide to Website Localisation

A Guide to Website Localisation A Guide to Website Localisation Promote your brand worldwide A guide to establishing an effective foreign language website by Sophie Howe, Director www.comtectranslations.com Are you taking full advantage

More information

Sell Online with a Website

Sell Online with a Website Sell Online with a Website Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s)

More information

Internet Potential-Future Business Development Focus

Internet Potential-Future Business Development Focus SOP TRANSACTIONS ON MARKETING RESEARCH ISSN(Print): 2374-5134 ISSN(Online): 2374-5142 DOI: 10.15764/MR.2015.01001 Volume 2, Number 1, February 2015 Internet Potential-Future Business Development Focus

More information

DIGITAL JUNGLE. Agency Credentials

DIGITAL JUNGLE. Agency Credentials DIGITAL JUNGLE Agency Credentials Digital Jungle is a cross cultural, digital marketing Agency, connecting Western organisations with a Chinese audience living in China or abroad fierce Competition is

More information

The 5 Consumer Trends Retailers Need to Know About (And How You Can Take Action)

The 5 Consumer Trends Retailers Need to Know About (And How You Can Take Action) The 5 Consumer Trends Retailers Need to Know About........................................................................................ 2 The 5 Consumer Trends Retailers Need to Know About (And How

More information

Lookupbubbles.com. Development of innovatibe online sales platform. (ongoing project)

Lookupbubbles.com. Development of innovatibe online sales platform. (ongoing project) Lookupbubbles.com Development of innovatibe online sales platform (ongoing project) The project was created for a private businessman from London. Problem Statement Bubbles founder Julian Fisher wanted

More information

SETTING ONLINE SHOP/ ECOMMERCE SOLUTION. Infymax Solutions Pvt. Ltd. www.infymax.com

SETTING ONLINE SHOP/ ECOMMERCE SOLUTION. Infymax Solutions Pvt. Ltd. www.infymax.com SETTING ONLINE SHOP/ ECOMMERCE SOLUTION Requirements of an ecommerce site Stock or store Catalogue Update Customer service & care Shipping Technology Marketing activities Payment Need to be categorized

More information

Investec India Digital Media & E-Commerce Building momentum in a rapidly evolving market

Investec India Digital Media & E-Commerce Building momentum in a rapidly evolving market Investec India Digital Media & E-Commerce Building momentum in a rapidly evolving market Why India? Demographic Headwinds all point towards colossal growth By 2030, India will be the 3 rd largest economy

More information

Retail Ecommerce Guide for the 2012 Holidays

Retail Ecommerce Guide for the 2012 Holidays Holiday Guide Overview Preparing for Q4-2012 2011 Trends 2012 s Big Shopping Days Top Holiday Strategies for 2012 Expand your Reach Reach More Shoppers Preparing for Q4-2012 For most online retailers,

More information

The Future of the Internet: Made in the USA and China?

The Future of the Internet: Made in the USA and China? Investment Research The Future of the Internet: Made in the USA and? Bret Miller, CFA, Vice President, Research Analyst Donald Floyd, Director, Research Analyst Historically, internet usage and the evolution

More information

Tackling 4 of the Top Challenges in ecommerce

Tackling 4 of the Top Challenges in ecommerce Market Track 360 Strategy TM Tackling 4 of the Top Challenges in ecommerce How to solve for the key business issues facing companies in the ecommerce marketplace W e re in the midst of a profound structural

More information

2015 Digital & ecommerce Forum

2015 Digital & ecommerce Forum 2015 Digital & ecommerce Forum China ecommerce industry has developed tremendously since 2010 and evolves to a new phase. In Digital 3.0 world, digital disruption is no longer new and ecommerce becomes

More information

T: 0800 135 7186 cravenplan.com/search

T: 0800 135 7186 cravenplan.com/search Introduction Cravenplan Computers Ltd has been building and optimising websites for over 12 years and with a dedicated, experienced search engine marketing team we are in an excellent position to help

More information

ONLINE MARKETING - CHALLENGES IN FUTURE

ONLINE MARKETING - CHALLENGES IN FUTURE IMPACT: International Journal of Research in Humanities, Arts and Literature (IMPACT: IJRHAL) ISSN(E): 2321-8878; ISSN(P): 2347-4564 Vol. 2, Issue 4, Apr 2014, 183-188 Impact Journals ONLINE MARKETING

More information

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK ABSTRACT» Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends,

More information

The Evolution of Online Travel. Angelo Rossini Euromonitor International

The Evolution of Online Travel. Angelo Rossini Euromonitor International The Evolution of Online Travel Angelo Rossini Euromonitor International THE ONLINE TRAVEL REVOLUTION THE INTERNET BECOMES MOBILE GEOSOCIAL NETWORKS AND SOLOMO TOWARDS A NEW BUSINESS MODEL EMERGING TRENDS

More information

Adwords & Online Marketing

Adwords & Online Marketing Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick

More information

MARKETING CONNECTING YOU WITH CHINESE TOURISTS & AUDIENCES

MARKETING CONNECTING YOU WITH CHINESE TOURISTS & AUDIENCES MARKETING CONNECTING YOU WITH CHINESE TOURISTS & AUDIENCES ABOUT US Huan Ying Marketing is a specialist China focussed marketing agency helping Canadian businesses and organizations, target Chinese inbound

More information

ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local

ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local Consumers Online: The Internet Audience and Consumer Behavior Around 75% (89 million) of U.S. households have Internet access in 2012 Intensity and scope of use both increasing Some demographic groups

More information

Business Plan Strategy. John Debrincat

Business Plan Strategy. John Debrincat Business Plan Strategy John Debrincat Agenda Business models Plan to succeed Mission Strategy Technology Engagement Stakeholders Business Models Web Influencing Off-line Sales 80% of all web-influenced

More information

Social Media Marketing. should your business take the leap?

Social Media Marketing. should your business take the leap? Social Media Marketing should your business take the leap? 1 social media presentation agenda Online marketing What is social media Why use social media Social media statistics Social media strategy Success

More information

ABOUT US DOMAIN NAME AFTERMARKET

ABOUT US DOMAIN NAME AFTERMARKET ABOUT US Breathe Luxury Limited, are primarily a luxury concierge and luxury network service provider that operates worldwide. One of the core pillars to our business is Internet domain name investment

More information

Green Arrow Web Design Limited

Green Arrow Web Design Limited Green Arrow Web Design Limited You and your ecommerce website. Don t think it will make your sales with no input from yourself or a professional Your Guide to ecommerce from Green Arrow Web Design What

More information

The Global E-Commerce Gold Rush How Retailers Can Find Riches Overseas

The Global E-Commerce Gold Rush How Retailers Can Find Riches Overseas The Global E-Commerce Gold Rush How Retailers Can Find Riches Overseas By Joanne Bethlahmy, Bharat Popat, and Paul Schottmiller E-commerce is going global as retailers from around the world take advantage

More information

How to localise your website

How to localise your website How to localise your website Grow your e-commerce website globally 22 October 2015 Levent Yildizgoren Managing Director - TTC wetranslate Ltd About me 22 years industry experience Mentor, speaker, charity

More information

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence CIBC Business Toolkit Grow and Manage Your Business Online Part 2: Grow Your Web Presence 2 Grow Your Online Presence Did you know that in 2012, 93% of Canadians browsed online for information on goods

More information

AnytimeCard. Advancing Your Mobile Marketing Strategy. AnytimeCard Inc Jim JK Koretz jk@anytimecard.mobi www.anytimecard.

AnytimeCard. Advancing Your Mobile Marketing Strategy. AnytimeCard Inc Jim JK Koretz jk@anytimecard.mobi www.anytimecard. AnytimeCard Advancing Your Mobile Marketing Strategy AnytimeCard Inc Jim JK Koretz jk@anytimecard.mobi www.anytimecard.mobi 888-696-8623 AnytimeCard AnytimeCard was founded to provide innovative affordable

More information

Chapter 11 E-Commerce

Chapter 11 E-Commerce 15 th Edition Understanding Computers Today and Tomorrow Comprehensive Chapter 11 E-Commerce Deborah Morley Charles S. Parker Copyright 2015 Cengage Learning Learning Objectives 1. Explain what e-commerce

More information

E-Commerce Business Models and Concepts

E-Commerce Business Models and Concepts Copyright 2002 Pearson Education, Inc. Slide 2-1 E-Commerce Business Models and Concepts Created by, David Zolzer, Northwestern State University Louisiana Learning Objectives! Identify the key components

More information

Distribution in China The rise of O2O and its implications

Distribution in China The rise of O2O and its implications Distribution in China The rise of O2O and its implications November 2014 2 Introduction Distribution in China - The rise of O2O and its implications / November 2014 On China s Singles Day, a festival celebrating

More information

NRF RETAIL S BIG SHOW day 3 HIGHLIGHTS

NRF RETAIL S BIG SHOW day 3 HIGHLIGHTS NRF RETAIL S BIG SHOW day 3 HIGHLIGHTS DEBORAH WEINSWIG Executive Director Head Global Retail & Technology Fung Business Intelligence Centre deborahweinswig@fung1937.com New York: 646.839.7017 1 NRF RETAIL

More information

American Wear. Business Overview/Executive Summary

American Wear. Business Overview/Executive Summary American Wear Business Overview/Executive Summary American Wear is a British company that supplies American clothing to the UK market. Research has proven that most people in the UK tend to prefer the

More information

Software, Service and Hosting Pricing 2014

Software, Service and Hosting Pricing 2014 We offer a fully functional DEMO website for you to review all the features of the Enterpristore platform. Demo Site Login http://www.enterpristore.info Demo Site Admin http://www.enterpristore.info/adminui/login.php?login=a@a.com&password=1

More information

Ebay in the view of high performance organization. by Nadine Friedrich, Virginia Gaspar, Katharina Dornberger, Sebastian Flack

Ebay in the view of high performance organization. by Nadine Friedrich, Virginia Gaspar, Katharina Dornberger, Sebastian Flack Ebay in the view of high performance organization by Nadine Friedrich, Virginia Gaspar, Katharina Dornberger, Sebastian Flack structure 1. facts about ebay 2. balanced scorecard 3. threats & opportunities

More information

The Changing Landscape of B2B ecommerce

The Changing Landscape of B2B ecommerce The Changing Landscape of B2B ecommerce For years, ecommerce was a B2C game a channel best suited for consumer brands and retail transactions. Several recent studies and some major shifts in buyer behavior,

More information

The. biddible. Guide to AdWords at Christmas

The. biddible. Guide to AdWords at Christmas The biddible. Guide to AdWords at Christmas CONTENTS. Page 2 Important Dates Page 3 & 4 Search Campaigns Page 5 Shopping Campaigns Page 6 Display Campaigns Page 7 & 8 Remarketing Campaigns Page 9 About

More information

Innovation- more than just an idea

Innovation- more than just an idea Innovation- more than just an idea Introduction: In a fiercely competitive environment where competing on price is the norm, it is a challenge for Hong Kong companies to transform themselves. Our Hong

More information

Website Design Worksheet Form

Website Design Worksheet Form Website Design Worksheet Form COMPANY INFORMATION Company: Date: Contact Name: e-mail: Address: City: St: Zip: Work Phone: Fax: Cell Phone: Category: Small Business Large Business Public Interest Non-Profit

More information

CONTENTS WHAT IS ONLINE MARKETING? WHY IT'S IMPORTANT HOW TO GET STARTED // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING

CONTENTS WHAT IS ONLINE MARKETING? WHY IT'S IMPORTANT HOW TO GET STARTED // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING CONTENTS WHAT IS ONLINE MARKETING? // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING // MARKETING TYPE PROS AND CONS WHY IT'S IMPORTANT // NEW BUSINESS GENERATION // CUSTOMER RELATIONSHIP DEVELOPMENT

More information

Best Magento Site and Theme Integration Tool For Your ecommerce Store By: M-Connect Media. Prepared By: M-Connect Media

Best Magento Site and Theme Integration Tool For Your ecommerce Store By: M-Connect Media. Prepared By: M-Connect Media Best Magento Site and Theme Integration Tool For Your ecommerce Store By: M-Connect Media Most Popular Magento Theme Integration Tools Magento Development is one of the well-known open source platform

More information