YOUR HAIR EXTENSION BOUTIQUE. Franchise

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1 YOUR HAIR EXTENSION BOUTIQUE Franchise

2 Where the extension turn into your own hair

3 Values We want your customers to leave happier than they walked into your boutique store. To this end, we work with passion every day to develop natural hair products of the highest quality. We constantly innovate, do research into the latest trends, design styles that adapt to different looks, and develop versatile product models to be the leaders in the market. Our final customer loyalty model is based on personalised service, ongoing customer care, and a full guarantee for all About us myhair Barcelona was created to give an answer to modern women who want to take care of their beauty needs in an easy, simple, affordable, and quick way. This need gave rise to our innovative concept of an extensions and hairpiece boutique store, which, in addition to providing a specialised, unique advisory service, leaves customers smiling as they wear products that are adapted to their own looks. myhair Barcelona is a brand that is owned in exclusive by Sangrá Hair International, S.A., a company with almost 30 years experience in the market, manufacturing and marketing hairpieces, wigs, and extensions of the highest quality both in Spain and in Europe, the Middle East, and Latin America. The profitability of the new myhair Barcelona extensions Boutique store business line is guaranteed, as we offer a quality product at cost prices to every franchise, so that the boutique stores can be competitive and provide expert services to the final customers at an affordable price. our products. These are the main points that will enable us to help you to be successful in your boutique store from the start. A fascinating journey in which we will hold your hand so you can have the myhair Barcelona experience with us: in an atmosphere or friendliness, constant support, and of course humour. Mission Creating specialised hair extensions establishments focusing on the general female audience, offering a personalised, expert service to cover a growing demand. We want to exceed our customers expectations so that they are happy with their purchases and come back. Word of mouth is our main customer loyalty weapon. Vision by Extensions are no longer a transient fashion in the beauty industry, because demand is growing by bounds and leaps, generating real addiction among women. There are currently no specialised establishments that offer such an exquisite service as myhair Barcelona. Their high level of profitability stimulates the creation of new boutique stores, expanding this type of business not only in Spain, but also in South America, the Middle East, and other European countries. Going hand in hand with Sangrá, a quality partner and an innovation driver, guarantees a successful future for any franchisee.

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5 Product KERATINE WEFT HAIR ADHESIVE CLIP IN The 4 extensions systems of myhair Barcelona are the most invisible, successful and quickest in the market myhair Barcelona extensions bond to hair not only to extend it but also to add volume, touches of colour, asymmetries, different styles, etc. So you can wear them as if it were your own hair. change their looks completely in an easy, simple way. Thus we answer current women s needs without endangering the health of their hair: myhair Barcelona and its method guarantee it. The versatility offered by extensions makes it possible to work with them as if they were part of one s own hair, fulfilling the desire to have a different look quickly. Options are now endless and for all tastes: from simple ponytails at an affordable price to the most elaborate and sophisticated hairpieces. In a short time, customers In fact, innovation is in our DNA, and for this reason we continually update our attachment systems, providing greater levels of comfort and trust to our customers. Our success is based on constant research into new trends to provide a wide range of products and colours.

6 Image The best sweet comes in the best wrapper. Our products come in a special packaging for good product conservation. Our entire product range has an attractive design that is faithful to the myhair Barcelona brand image. The design of our packaging has become the main focus of attention for consumer groups in the industry, that always seek quality and exclusivity in all their purchases. For this reason, we constantly innovate in this area with every new product line that we launch into the market, improving on existing ones, so that our customers can identify the quality of our products by their carefully designed, cutting-edge look.

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9 Quality Without a doubt, quality is our strongest point. Thousands of customers from all over Europe endorse myhair Barcelona products being having top quality in the extensions industry. Natural hair is a limited resource that cannot be manufactured: it is collected and subjected to various hygiene, selection, de-pigmentation, colouring, and finishing processes. Sangrá guarantees the origin of the hair and the best natural processing systems by performing exhaustive quality controls after each process. In addition, the techniques used to bond the hair are the latest ones, and are constantly being researched and improved. Guarantee We are so sure about our quality that we offer a guarantee for the entire useful life of the myhair Barcelona natural hair extensions, which is 6 months, as stated in the purchase ticket for the products in any of our boutique stores. We guarantee the durability of every product, and give advice to our customers so that they can adequately maintain all our products. In addition, we have created our own hair care product range, to boost the hydration that extensions needs every day. This is an effect that is achieved using the extensions shampoo, balm, serum, and brush, tested on hundreds of people with positive results. Generating trust and peace of mind in our customers is one of our premises: they should feel that they really are in very good hands.

10 Boutique stores Our creative team is in charge of integral interior design, taking care of every last detail. The atmosphere that we create in all our boutique stores has one goal: for customers to take special pleasure in boosting their beauty by using all our products.

11 We try to design every store in a unique way, understanding that the criteria for brand unity and identity must be followed, faithfully conveying all its values and making the most of the opportunities offered by the new space. Carlos Gámez Interior (and Product) designer

12 HeadOffice The Franchise Head Office is located in Sangrá s Barcelona offices. With our extensive experience and the best professionals in the industry, we provide our franchisees with ongoing assistance and service for optimum management of their franchises. To this end, we stress the 3 pillars of success: technical and commercial training of the staff; initial and ongoing assistance; and marketing actions. Training Specialisation and exclusive services are our main signs of identity. From the Centre, we provide all types of initial and ongoing training to our franchisees, so that they can be competitive in the industry. Assistance The distance between the franchisee and the sales Central is irrelevant. We help our franchisees at any time of the day, whenever they need us, 24 hours every day. Marketing We know that having the best product is not enough. For this reason, at myhair Barcelona we have a team specialising in Marketing to offer the tools you need for sales of your products to be easier and more satisfactory, so that you can achieve the success you seek.

13 We are close to you headquarters

14 Training Training is the key element to ensure specialised services in boutique stores. Our training programmes are extensive and include our best secret: the myhair Barcelona Franchise Manuals. Initial training: The 5-day initial training implemented in the Centre consists in: - Brand philosophy - Presentation of all their catalogue products, their use and techniques. - Commercial strategies - Procedure routines - Business management in the franchise: HR, accounting, financial analysis, etc. - Practices in our boutique stores. To ensure that the knowledge acquired during the training is correctly applied, we send a training specialist during the first week after the opening of your boutique store to help you in your first steps. Ongoing training: We have a full Ongoing Training programme to maintain and refresh the myhair knowledge and philosophy. It comprises: - Intensive training every quarter, face to face or via Skype. - Franchise Manual updates. - Communication of specific advertising campaigns. - MysteryShopper programme.

15 Assistance We are fully available from the very start to help you in everything you need to open your boutique store: finding the best premises, creating the company, staff recruitment, management training, negotiation with banks... Any question about management, strategy, product, and procedures that you make after you launch your boutique store will be answered by our Departments: Controller, Marketing, Accounting, Orders, and Management. All this in a quick, easy, and effective way. You can get in touch with us via: Telephone, Mobile number, WhatsApp and Skype Sales analysis and control Every franchisee has a personal sales account that makes product purchase and sale processes automatic. Control from headquarters is maximum, to prevent stock depletion and meet your customers needs, whatever their profile. At the same time, we prepare monthly sales and costs reports to obtain maximum profitability from your business and adapt the product offered to the peculiarities of the market with the greatest guarantees for success. You will be able to monitor sales, see the boutique store live, and much more from your own mobile phone thanks to our personalised management software.

16 Marketing 360º You can get in touch at any time with our Marketing and Communication, which handles advertising royalties for all the boutique stores in order to invest this budget in the most effective actions: -Graphic arts design and printing. -Event planning and PR. -Specific and seasonal campaigns. -Design of specific strategies according to your needs. -Drafting of press notes and interviews about our innovative business, and media appearances. -Promotion of the TupperHair activity in the boutique stores. -Exclusive events and partnerships with well-known industry bloggers. -Organisation of specific competitions to promote sales, such as Before&After. Graphic Design Our Graphic Design Department constantly innovates in the conception of advertising materials to attract the attention of potential customers from the start. They work together with the Marketing Department and strategic planning, which is performed months in advance. ONLINE MARKETING: The online tools developed by myhair Barcelona boost its attractiveness for the youngest customers, who use various online tools to find about brands and products: For this reason, we have a carefully designed strategy in: - Social media. We have a presence in the main networks (Facebook, Twitter, YouTube, Pinterest, etc.) and continually update them with new developments and trends to generate customer loyalty. At the same time, the Internet is our main information and feedback centre for our customers and your customers, so we can always work together in this area. - Newsletters: periodic s with the latest developments and promotions sent to our entire customer DB, which grows with every passing day. - Online positioning. We make every effort to get our brand to be the top result in searches so that your boutique store has more visibility.

17 before&after

18 Hair extensions market The trend in the extensions market is specialisation, as opposed to the general market. The market is also growing. Total extensions market in Spain: 80M (2013 sales) 3M 17M increase in turnover of specialist extensions stores in 3 years Expected extensions sales in 2016: 100M (+25%) 20M 77M Specialist extensions stores.. Salons, hairdressing shops, and online stores. 80M

19 Differences between conventional salons and a myhair Barcelona boutique store: Have they ever worn extensions? First time Prior users Specialist services Stock always available High-quality products Free sample Hair guarantee Free maintenance Excellent locations Boutique Salón The competitive benefits of boutique stores lead extensions users to choose us. 53% 47% In our boutique stores, 1 out of every 2 sales is made to customers who are first entering the world of extensions. This means that we have a market niche that will strongly grow over the next few years.

20 Events We help you to set up the opening of your boutique store, runways, specific events with other brands, etc. We propose boosting your sales by means of our star event: the TupperHair sessions. This is a marketing action that is offered to small groups in which several friends test the products in an informal, fun atmosphere, while learning about the use and qualities of our products. We will teach you how to do it and propose several options to capture audiences.

21 Prestige We make a special effort for myhair Barcelona to be present in events in which beauty is crucial. For this reason, our products speak by themselves in the main current media. The stylists of the most viewed TV shows ( Número uno, Buenafuente, Tu Cara Me Suena, etc.) choose our products because of the guaranteed quality of our entire catalogue. In addition, myhair Barcelona also appears in Spanish films (Rec4, Mindscape and Stella Candente), which proves the versatility of our products. We are an extensions, hairpiece, and wig brand that is always in the news about our industry. The prestige that we earn on an everyday basis gives us the credibility that leads our customers to continue to choose our brand, as our franchisees also do. This quality also enables us to enter local markets and makes possible each of our openings.

22 JOIN OUR FAMILY! Forming part of a company with more than 30 years of experience in the extensions, wig, and hairpiece sector. A specialist establishment representing a single prestigious brand with growing demand: myhair Barcelona, endorsed by thousands of customers from across Europe, Eastern Europe, and Latin America. Wide range of products, constantly researching new trends. Excellent product quality. Innovative type of business, in a fully growing and well-known market. Very profitable business (gross margins of up to 80%), with a moderate investment. Easy to manage, only 4 hours a week Modern, attractive design that boosts sales in the point of sale. Full support from the Franchise Centre from the first minute. Initial and ongoing training for the franchisee and its employees Significant advertising and marketing effort from the Franchise Centre Territorial exclusivity.

23 RETURN ON INVESTMENT IN LESS THAN 12 MONTHS Estimated initial investment 29,000 + works (Spain) Entry fee 9,000 Estimated turnover 1st year 180,000 + VAT Operating royalty None Advertising royalty 400 / mont h Size of premises 30m to 80 m Term of the agreement 5 years, renewabl e Employees for 50 m 3 prof essional s With a gross margin of up to 80%, sales for 180,000 in the first year and 29,000 investment, the myhair Barcelona franchise is potentially attractive for investors, entrepreneurs, and hairdressers. If you are interested in our innovative business and want to be part of our small but great family, get in touch so we can have a personal interview and we will give you a personalised financial study.

24 Psje. Montserrat Isern, Hospitalet de Llobregat, BARCELONA (Spain) Head Office Tel. : info@myhairbarcelona.com