Hudson River Park 2015 Event Sponsorship Opportunities. hudsonriverpark.org

Transcription

1 Hudson River Park 2015 Event Sponsorship Opportunities 1

2 Background A public park and estuarine sanctuary located along four miles of Manhattan s west side waterfront between the northern border of Battery Park City and West 59th Street The largest open space project to undergo construction in Manhattan since the completion of Central Park Includes landscaped public piers, display gardens, heavily used lawns, ecological planting zones, athletic fields, esplanades, docks, public sculptures Park Offerings include Activities on the Water Sports and Recreation School Programs and Summer Camps Dog Runs Food and Shopping Art in the Park Exploring Neighborhoods 2

3 3 Hudson River Park Mission Continue advancing park construction to achieve the full vision for a magnificent waterfront park as outlined in the Hudson River Park Act Ensure the park s future financial self-sufficiency by developing the remaining commercial nodes Operate and maintain the park at a high level so that it remains a community asset and economic generator and continues to serve the millions of New Yorkers and tourists who use it annually Improve the park s estuarine sanctuary through public education, research and habitat enhancement Provide free or low-cost recreational opportunities for New York City residents

4 Audience Reach 550 acres of parkland and water, from the northern border of Battery Park City to West 59th Street 17 Million+ visit the park per year 115,000+ attend paid and free public programs Average of 83,690 vehicles per day travel the Westside Highway 1,869,530 bicyclists per year use the Bikeway 4

5 5 Visitor Profile Gender Age Income Park Wide Male 44% Female 56% % 36% 48% $50 - $100K $100 - $200K $200K+ 20% 27% 26% Male Gender Female Age Income $50 - $100K $100 - $200K Events 39% 61% 13% 24% 61% 24% 35% Characteristics Passionate Park Patrons Key Influencers Young Professionals College Educated Disposable Income Socially Conscious

6 Integrated Marketing Brand name/logo integration in sponsorship assets that can include the following marketing/communications platforms Entitlements Promotion/Experiential Programs Signage Interactive Network Program Extensions Hospitality 6

7 Entertainment & Sports Events and Activities Story Pirates SUBMERGE! Blues BBQ Summer of Fitness Halloween Kidz Karnival HRP Games Pier 40 Athletic Complex RiverFlicks for Kids RiverFlicks for Grown-Ups Dance Performance RiverRocks

8 Sponsorship Activation Opportunities Annual average attendance of 51,000+ people. Eclectic event series lineup appealing to a broad demographic in Manhattan and the tri-state area. Seven (8) Events, 27 performances/shows, and 20+ fitness classes take place in the park footprint. Sponsorship assets can include: Category exclusivity Brand-specific graphics Logo and designation in HRPTproduced series collateral, including summer events calendar and print ad buy Promotion Programs Activation opportunities can include experiential footprints, tents, tabling, product displays, sampling and data collection Signage Stage Backdrops On-site banners Light-pole banners Security barricade covers Trash receptacle wraps Interactive Network Ad units on event pages Logo and designation on website event pages Monthly alerts Social media extensions Program Extensions Community relations programs Hospitality VIP seating and entertainment areas Rights and Benefits Designation & logo usage 8

9 RiverFlicks Like an urban drive-in, RiverFlicks brings the nostalgia of the outdoor movie setting back to New York City. Hudson River Park piers are covered with blankets, chairs and people of all ages sitting under the stars, watching their favorite movies on the big screen. RiverFlicks Big Hit Wednesdays Seven (7) Wednesday nights in July and August at Pier 63 RiverFlicks Family Fridays Seven (7) Friday nights in July and August at Pier 46 Average attendance Big Hit Wednesdays: 11,800+ Family Fridays: 6,300+ Available Presenting and Supporting sponsorships 9

10 Blues BBQ Hudson River Park s Blues BBQ Festival on Pier 26 delivers a full day and evening of blues music from new and established performers, along with great barbecue offerings from NYC BBQ restaurants August 2015 Average attendance: 8,000+ Available Presenting and Supporting sponsorships 10

11 RiverRocks The concert series, (three (3) performances), showcases today s brightest emerging artists, as well as established favorites. Staged at Pier 84 in a festival setting, attendance has grown each year since the event s inception. July and August 2015 Average attendance: 8,300+ Available Presenting and Supporting sponsorships 11

12 Dance Performance Coming this summer to Pier 63 lawn bowl. A dance performance festival featuring Paul Taylor Dance and other performers. June/July 2015 Available Presenting and Supporting Sponsorships 12

13 The 2015 Hudson River Park Games The first Inaugural Hudson River Park Games, presented by Friends of Hudson River Park, will feature: The Main Event: The team Pentathlon competition to win the Hudson River Park Cup. Teams of 10 (men and women) compete in five (5) grueling sports. Premium Sports and Activities: Unique, one of a kind opportunities and experiences for individual participation. Fun for all: A festival of activities and programming for all ages with food and beverage. June 13, 2015 Available sponsorships: Naming Rights Pier sponsorships (location sponsor) Two (2) available Support and Individual Activity Sponsorships Five (5) available 13

14 SUBMERGE! NYC s Marine Science Festival A day-long science festival devoted to community awareness of NYC s coastal waters HRPT partners with NY Hall of Science to invite noted marine scientists and researchers to engage community with hands-on demonstrations Sustainable Seafood Café, River Rangers Exploratorium, music, fishing and other fun activities will provide engaging activities for all ages Event Location: Pier 26 in Tribeca October, 2015 Average attendance: 4,500+ Available Presenting and Supporting Sponsorships 14

15 Summer of Fitness Park Patrons get fit for free at Summer of Fitness. Hudson River Park and it s partners offer a variety of exercise and wellness classes throughout the park all summer long. Average attendance: 1,500+ Available Presenting and Supporting Sponsorships 15

16 16 Family Programming In addition to the RiverFlicks for Kids movie series, Hudson River Park offers additional programming that provides the opportunity for sponsors to engage the family target audience. The annual Halloween Kidz Karnival gets bigger and better each year! Packed with fun-filled attractions for 2-8 year olds, including face painting, mask decorating, wax hands, cotton candy, rides and more! The Story Pirates bring interactive storytelling to Hudson River Park, taking kids ideas and creating a story on the spot for everyone to enjoy!

17 17 Pier 40 Athletic Field Hudson River Park s Pier 40 Sports Complex includes over three and a half (3.5) acres of recreation field space that is in very high demand. The footprint features professional size baseball, soccer, football, rugby, lacrosse fields and regulation little league fields used yearround by area schools, youth organizations and adult leagues. An average of 200,000+ athletes and active park patrons use the fields annually. Available Presenting, Official and Proud Sponsorships

18 Sponsorship Exposure Summary On-Site Attendance Single Events/Performances: Estimated total attendance at events: 52,000+ Athletic Complex: 200,000+ HRPT-Produced Series Collateral Summer Events Calendar: 250,000 Event Specific Handbills: 2,000+ Website Exposure hudsonnriverpark.org riverrocksnyc.com riverflicksnyc.com Annual unique visitors: 564,000 Event-Related Database 11+ s per year Per recipients: 16,000 Total recipients: 176,000 Social Media Facebook: 7,900+ Twitter:6,400+ HRPT Media Buy Time Out NY HRPT events calendar in summer concerts issue: 150,000+ Ads in Time Out NY, Time Out NY Kids (web), Big Apple Parent, am New York, Downtown Express, Village and Chelsea Now HRPT Public Relations Outreach Full Summer Event Series schedule release RiverRocks releases for each show per show Blues BBQ release RiverFlicks release Family programs release 18

19 Additional Park-wide Opportunities Hudson River Park offers additional sponsorship and marketing partnership opportunities that include: Light Pole Banners located alongside the West-side Highway/Bike path throughout the park Marketing/Sponsorship tie-ins with: Dog Runs Display Gardens Skate Parks Tennis, Basketball and Beach Volleyball Courts Piers & Facilities Naming Rights 19

20 Thank You Thank you for your consideration. Please contact me with any questions or comments. Tom Lindon Vice President of Marketing & Events (212) , Ext