Communication Audit Chapel Hill Downtown Partnership

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Communication Audit Chapel Hill Downtown Partnership"

Transcription

1 Communication Audit Chapel Hill Downtown Partnership Executive Summary This audit explains how Chapel Hill Downtown Partnership (CHDP) can function as a nonprofit but still be successful in bring together resources to advance and promote downtown Chapel Hill. By examining the various methods of communication, the resources available, and the strategies used this report will be able to conclude with recommendations for improvement. The introduction gives background information on CHDP. They have established numerous projects on their own, but they are also involved with several partnerships that expand CHDP s reach in the community. Their mission brings the resources of the Town, University, and the downtown community together to maintain, enhance and promote downtown as a social, cultural and spiritual center of Chapel Hill through economic development. Most of the data gathering methods involved CHDP s marketing material. They offer a wide variety of materials to promote their initiatives. The most popular is their official website, which details all CHDP campaigns. It also features extensive information about downtown businesses, services, development, and how to visit the area. Several meetings with the assistant director provided strong insight as to the motivation behind the organization. Their monthly newsletter showed one type of communication CHDP uses. CHDP relies heavily on their marketing material as a publicity tactic. While CHDP is striving towards enhancing the community, they could use a push in the creative aspect. Many of their posters and brochures are wordy and not visually appealing. A lot of the organization s resources are spent on promoting their initiatives. Having effective visual aids (posters, brochures, newsletters) with crisp taglines and eye grabbing visuals is imperative in today s world. A part of CHDP s funding comes from the university. However, a majority of the student body is unaware of the organization or its vision for Chapel Hill. Students are constantly in the downtown area whether it s to socialize, to shop, to eat, or to go out. By raising their awareness of the programs implemented to promote

2 change, students can help create more appreciation for the programs and even volunteer. As a nonprofit organization, CHDP is able to give back most of the money it earns whether it is given to CHDP through grants, donations, tax funds, or fundraising; the organization keeps enough money to cover the costs for marketing materials. CHDP works tirelessly to raise funds so that it can continue to improve upon the social, cultural, and spiritual center of Chapel Hill. Overall, CHDP is a well-received organization that strives for change in order to better the downtown community of Chapel Hill. Local businesses are supportive of the changes CHDP seeks and of the educational and social events CHDP holds. With the help of several partnerships, CHDP is able to continue their success and find new ways in growing downtown Chapel Hill. This audit hopes to focus on the success CHDP has found, to encourage new strategies in areas that need communication improvement, and to strengthen the marketing tools that have already been established. Introduction Chapel Hill Downtown Partnership is a nonprofit organization that helps change and evolve downtown Chapel Hill. By bringing in recourses from the town, the University of North Carolina at Chapel Hill, and the downtown businesses, CHDP is able to enhance the social and cultural atmosphere of downtown. CHDP role is to preserve and strength downtown s vision, as well as leading it toward better sustainability and a denser growth. Through education, promoting change, initiative campaigns, and promotion, CHDP is able to build a better downtown community. Through their motto Driving Downtown s Destiny, CHDP has been able to successfully reach many of their goals. Even though it s a nonprofit organization, CHDP is able to accomplish many of its objectives through multiyear campaigns and with the help of the Chapel Hill community. The CHDP Board of Directors helps oversee all of the projects and makes sure that they are inline with what downtown merchants, students, customers, and residents hope to see. The thirteen-member group meets the second Wednesday of every month at the Morehead Planetarium. Not only is this organization promoting change, they also work to help the businesses along Franklin Street and the various events that happen in the downtown area. Some of these events take place in the heart of downtown; others take place on the university s campus or in surrounding neighborhoods. Not only does CHDP manage its own events, it also helps promotes the events put on by downtown businesses.

3 CHDP is funded through an appropriation from the town of Chapel Hill, the university, through the downtown Chapel Hill Municipal Service District tax. Much of the funding is also received through personal and business donations. Since the beginning, CHDP has been hard at work with bettering the downtown community. Over the years, they have established numerous campaigns that depict CHDP s goal. Here are the major campaigns currently being developed and promoted: 1. Franklin Street Comes Alive!: This initiative is a special 6-week pilot program that was launched in late summer Every Friday and Saturday night, local musicians will play in designated outdoor areas in order to support downtown businesses as a thriving cultural destination. 2. Real Change From Spare Change: This collaborative initiative is designed to help raise funds from spare change in order to continue the street outreach work currently being done in Orange County. The campaign also strives to educate the community and university students about the issues of homelessness and panhandling. 3. Downtown Business & Property Owner Listening Sessions: CHDP hosts quarterly listening sessions for downtown merchants and property owns. These sessions allow the businesses and owners an opportunity to talk about any problems, achievements, or ideas for improvement. 4. Painted Walls Project: This mural restoration project is aimed at restoring the murals in the downtown area. The murals represent the history of Chapel Hill; the first mural finished in Cigarette Litter Prevention Program: Volunteers help count every cigarette butt located anywhere along the east and west end of Franklin Street in order to keep the area cleaner and greener. 6. West End Valet Parking Service: This parking service began back in January of Valet parking is available on the west end of Franklin Street for five dollars or for free to patrons of participating businesses with a validated parking receipt. 7. Good Neighbor Initiative: Community members, the local police department, and various university groups established this initiative with the hopes to make Chapel Hill neighborhoods a place of pride and safety. 8. TouchDowntown Chapel Hill: This joint partnership with several other organizations is aimed at encouraging football fans to start early and stay late in Chapel Hill. 9. Locally Grown Movie and Concert Series: A summer series of live concerts and outdoor movies with local artists and activities for the whole family. The goal is to promote the community by encouraging families to come spend time downtown.

4 Methodology Gathering data for this audit for very straightforward and the following resources were used: I. The Chapel Hill Downtown Partnership website ( This website includes a broad variety of everything CHDP is involved in. It is very interactive and allows the viewer to access any information about the downtown Chapel Hill area, including information about all businesses, arts programs, on-goings at the university, services, development, and visiting Chapel Hill. A lot of information for the audit has come from this website; the site displays facts about every campaign CHDP works on and how it is promoted in the community. II. Annual Reports These yearly reports detail everything CHDP did in the past year. It includes major accomplishments, information about Chapel Hill s growth, details about CHDP s budget including fundraising, downtown property values, information about a few newly implemented programs, and a letter from the Board of Directors Chair. III. Press Releases and Announcements These formal documents have been helpful in seeing how CHDP wants their campaigns to be viewed in the public s eye. Even though they are short in length, the press releases give good insight as to what CHDP is currently developing. Their press releases vary from featuring a local concert to expressing their excitement for a new business opening. IV. Downtown e-direction newsletter This newsletter gets ed out every month to all those who ve signed up through the website. The letter details what is going on within the downtown community, current sales available, and highlights upcoming events. CHDP not only supports its own projects, but it also spends a great deal of effort in promoting local businesses, festivals, events, specials, and musical artists. V. Business Kits These kits are a great tool to get businesses on board with the various initiatives that CHDP offers. Depending on the campaign, the kit will typically include a poster, numerous postcards, a newsletter detailing the campaign, an endorsement letter, a sample press release, a copy of any Town of Chapel Hill Ordinances that are relevant, and contact information. VI. Meetings Various meetings with the assistant director in order to better understanding of everything that CHDP is involved in and how it all relates back to the main goal of CHDP. Assessment

5 Overall CHDP has already been successful in changing downtown Chapel Hill into a better community. They are constantly working to promote change and bring new environments to the area. The organization is involved in many different aspects of improving downtown, but it never stretches itself or its resources too thin. The community is very responsive about CHDP s programs as they are implemented to improve upon the nature of downtown. Over the past couple of years, CHDP has decreased the number of homeless people on Franklin Street, established open lines of communication among business and property owners, created a cultural scene among local musicians, and reached out to neighborhoods in order to promote safety. Even with the economic downturn, CHDP has flourish in its efforts to expand the social, cultural and spiritual center of Chapel Hill. Personnel The fulltime employees are extremely passionate about the organization. Their hard work and dedication is not only personally rewarding but also for the town of Chapel Hill. With only a few staff members, CHDP is able to efficiently accomplish a lot. Their environment is relaxed and inviting, allowing for collaborative ideas and lots of brainstorming. CHDP has more than fifty volunteers and interns throughout the community that help out on various projects. Website The website is pleasing to the eye, with lots of photos and easy navigation. There is a strong emphasis taken on displaying all the amenities that the downtown area has to offer. However, there is no search option for quick referencing. While some people will visit the website to browse, others go to look for a specific item. It would be much more effective to have a search option then trying to click around when something specific is needed. Marketing Material Marketing material is very important for CHDP s campaigns because they are issued to all local businesses. Many of the posters are wordy and do not get directly to the point. It is difficult to be attracted to a poster if it does not catch the eye immediately. The business kits are a great way to generate support. The businesses do not have to do anything to receive them. These kits include all of the necessary essential even human-interest pieces. CHDP use both rational and emotional strategies to convey its message. The specific program newsletters, included in the business kits, are highly informative not only about the program but it also gives background information, details the funding and financial goals, and offers real examples of how the programs have positively affected people s lives. Recommendations

6 1. Raise awareness among university students about what CHDP does and how it is changing downtown Chapel Hill for the better. Students are a major portion of the community and are a major contributor towards downtown businesses growth. With their support, CHDP will have the ability to expand and broaden their campaigns. This huge audience is a great resource for finding volunteers and interns. 2. The brochures and posters need to be more visually appealing with a limited number of words. It s important that someone can get the message by quickly glancing over the materials. Many people do not have time to stand around and read a wordy display. If the posters can display the concept of the campaign and how it will improve the community then more people will be aware of the initiative by simply noticing the posters. By displaying bright visuals and bold words, the posters and brochures will be able to capture the attention of passersby more easily. 3. CHDP has strong lines of communication between businesses in the downtown area but it could do a better job at reaching out to other organizations, especially those who help fund their initiatives. Since their mission is to reach the entire community, it would be beneficial to give regular community citizens (professors, students, families living near the downtown area) a chance to voice their opinions. By either creating an open forum or a survey to be displayed on the website, all community members will be able to give advice, ask questions, voice concerns, or offer praises. 4. While the website it extremely information, it lacks a search button. Views like the option of quickly finding the information they need. By searching through the many pages on the website, a view could feel overwhelmed with information, forgetting their original purpose of visiting the website. While some viewers visit the website to learn more about CHDP, a majority of visitors hope to learn more about one specific aspect of the organization. A search button allows viewers to quickly get accurate information.

Strategic Planning. Frequently Asked Questions. Member Services

Strategic Planning. Frequently Asked Questions. Member Services The SID is proactively working to combat these challenges and is poised to take the necessary steps to ensure downtown transitions from these difficult times to a vibrant and active center Strategic Planning

More information

CHOOSING YOUR NEXT MISSION TRIP DESTINATION. A resource to help you navigate the road to the next community you serve alongside.

CHOOSING YOUR NEXT MISSION TRIP DESTINATION. A resource to help you navigate the road to the next community you serve alongside. CHOOSING YOUR NEXT MISSION TRIP DESTINATION A resource to help you navigate the road to the next community you serve alongside. It might be your youth group s first trip. Then again, you may be an old

More information

WELCOME TEAM CAPTAINS!

WELCOME TEAM CAPTAINS! WELCOME TEAM CAPTAINS! Thank you for joining the online fundraiser for (org name)! This kit is designed to provide you with the tools you will need to make your team s experience fun, successful and rewarding.

More information

TOEFL Speaking. 1. Describe a person that you admire. Explain why you admire this person. Include details and examples to support your response.

TOEFL Speaking. 1. Describe a person that you admire. Explain why you admire this person. Include details and examples to support your response. Task 1 People 1. Describe a person that you admire. Explain why you admire this person. Include details and examples to support your 2. Describe the famous person you admire most. Explain why you admire

More information

Your Guide To Crowdfunding With Superior Ideas

Your Guide To Crowdfunding With Superior Ideas Your Guide To Crowdfunding With Superior Ideas TIP GUIDE 1.0 Table Of Contents: From Our Team... 3 Welcome! Crowdfunding... 4 Questions to ask yourself Creating Your Project... 6 Project set up & multimedia

More information

SPECIALIZED COMMUNITY GRANT PROGRAM

SPECIALIZED COMMUNITY GRANT PROGRAM SPECIALIZED COMMUNITY GRANT PROGRAM DEAR SPECIALIZED RETAIL PARTNERS: At Specialized we re driven by a simple, but powerful fact: bicycles change lives. We started the Dealer Grant Program to support you,

More information

2015 Event Sponsorship Packet

2015 Event Sponsorship Packet 2015 Event Sponsorship Packet Sat. September 26th Sat. December 5th Destination Downtown South Boston, Inc. 432 Main Street South Boston, VA 24592 Phone: 434-575-4209 Fax: 434-575-4275 Web: downtownsobo.com

More information

USEFUL TERMS Crowdfunding getfunding.com.au Rewards Keep It All Campaigns All or Nothing Campaigns

USEFUL TERMS Crowdfunding getfunding.com.au Rewards Keep It All Campaigns All or Nothing Campaigns This guide is based on years of experience assisting people to raise funding and attract funding opportunities to projects. We have assisted individuals, small and medium size businesses, inventors, and

More information

How to make a Facebook Page for your Club. Bill Meyers District 27-A2 Technology Chair September 2014

How to make a Facebook Page for your Club. Bill Meyers District 27-A2 Technology Chair September 2014 How to make a Facebook Page for your Club Bill Meyers District 27-A2 Technology Chair September 2014 First Step Go to https://www.facebook.com/pages/create.php. If you re logged in with your personal account,

More information

Brought to you by Writing4Success

Brought to you by Writing4Success SOCIAL NETWORKING WORKBOOK Brought to you by Writing4Success INTRODUCTION Social networking has become a primary marketing tactic for many online businesses both large and small. It s essentially using

More information

SWOT Analysis. and. Strategic Plan

SWOT Analysis. and. Strategic Plan SWOT Analysis and Strategic Plan Workshop Overview November 13, 2010 Table of Contents Mission... 3 Vision... 3 Analysis of Current Position... 4 Strengths and Weaknesses... 4 Opportunities and Threats...

More information

Top Marketing Tips for Libraries

Top Marketing Tips for Libraries Top Marketing Tips for Libraries American Library Association Annual Conference - Chicago Presented By Metropolitan Group www.metgroup.com/libraries June, 2005 Metropolitan Group Storytelling Everyone

More information

GUIDE TO A GREAT CAMPAIGN 2014 SEASON. United Way of Westmoreland County. UnitedWay4u.org

GUIDE TO A GREAT CAMPAIGN 2014 SEASON. United Way of Westmoreland County. UnitedWay4u.org GUIDE TO A GREAT CAMPAIGN 2014 SEASON United Way of Westmoreland County UnitedWay4u.org Campaign Strategies for Success: Proven Best Practices Whether you're running your very first campaign for the United

More information

FACEBOOK FOR NONPROFITS

FACEBOOK FOR NONPROFITS SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them

More information

REQUEST FOR PROPOSALS. Roxborough Brand & Website Design For the ROXBOROUGH DEVELOPMENT CORPORATION

REQUEST FOR PROPOSALS. Roxborough Brand & Website Design For the ROXBOROUGH DEVELOPMENT CORPORATION REQUEST FOR PROPOSALS Roxborough Brand & Website Design For the ROXBOROUGH DEVELOPMENT CORPORATION Issued by: ROXBOROUGH DEVELOPMENT CORPORATION All respondents must submit proposals electronically to

More information

Lesson Time Management At Work

Lesson Time Management At Work Lesson Time Management At Work Lesson Overview Lesson Overview In this lesson, participants will learn about time management In this lesson, skills, participants barriers of will time learn management

More information

Average producers can easily increase their production in a larger office with more market share.

Average producers can easily increase their production in a larger office with more market share. The 10 Keys to Successfully Recruiting Experienced Agents by Judy LaDeur Understand whom you are hiring. Don t make the mistake of only wanting the best agents or those from offices above you in market

More information

Volunteer Project Proposal

Volunteer Project Proposal Volunteer Project Proposal Name: Kayla Sorak Email: kayla.sorak@gmail.com Phone number: 303.374.4175 Proposed Project: (name of the project/ area of the proposed project) Learn Today, Change Today. The

More information

A Friends Group. for Your Church. A toolkit for action, from the National Churches Trust. March 2013

A Friends Group. for Your Church. A toolkit for action, from the National Churches Trust. March 2013 A Friends Group for Your Church A toolkit for action, from the National Churches Trust March 2013 National Churches Trust, with support from English Heritage Friends: are people like you... Churches, chapels

More information

Youth Organization Boosts Site Traffic by 20 Percent with Dynamic New Web Presence

Youth Organization Boosts Site Traffic by 20 Percent with Dynamic New Web Presence Customer Solution Case Study Youth Organization Boosts Site Traffic by 20 Percent with Dynamic New Web Presence Overview Country or Region: Canada Industry: Nonprofit Customer Profile Boys and Girls Clubs

More information

Scotland County School System Public Relations/Communication Plan

Scotland County School System Public Relations/Communication Plan What is school Public Relations? The role of school public relations is to maintain mutually beneficial relationships between the school district and the many publics it serves. Public Relations is a tool

More information

No More Haves and Have-Nots

No More Haves and Have-Nots No More Haves and Have-Nots Joyce A. Huguelet A North Carolina elementary school makes sure no students are left out of school activities. At Winter Park Elementary School, the ice cream is free! This

More information

Barrington Public Schools Strategic Communication Plan

Barrington Public Schools Strategic Communication Plan Introduction The 2012-2017 Barrington Public Schools Plan was adopted in December, 2012 with the following mission statement to define the district s path for the future: The Barrington Public Schools

More information

Team Building Ideas to Motivate, Engage, encourage

Team Building Ideas to Motivate, Engage, encourage MOTIVATE ENGAGE encourage Team Building Ideas to Motivate, Engage, and Encourage How to Use this ebook Baudville 52 Ways to a Positive Culture ebook PAGE 1 Keep your team feeling motivated, engaged, and

More information

CONTENT MARKETING FOR NONPROFITS LEVERAGING YOUR STORY TO ENGAGE & GROW YOUR SUPPORT BASE

CONTENT MARKETING FOR NONPROFITS LEVERAGING YOUR STORY TO ENGAGE & GROW YOUR SUPPORT BASE CONTENT MARKETING FOR NONPROFITS LEVERAGING YOUR STORY TO ENGAGE & GROW YOUR SUPPORT BASE PRESENTED BY WWW.ASHLEYKLEFFER.COM GATEWAY PET GUARDIANS GATEWAYPETS.COM Nonprofit animal rescue focused in East

More information

Partnership. Opportunities. We help you grow your business in the Homeowner Association Industry. Marketing Kit. HOA-USA.com

Partnership. Opportunities. We help you grow your business in the Homeowner Association Industry. Marketing Kit. HOA-USA.com HOA-USA.com Partnership Marketing Kit Opportunities We help you grow your business in the Homeowner Association Industry One Copley Parkway, Suite 400 Morrisville, NC 27560 info@hoa-usa.com (866) 462-3232

More information

RCS Communications Plan - 2014

RCS Communications Plan - 2014 RCS Communications Plan - 2014 What is School Public Relations? The role of school public relations is to maintain mutually beneficial relationships between the school district and the many publics it

More information

Global Youth Service Day 2012

Global Youth Service Day 2012 Global Youth Service Day 2012 Fundraising & Volunteering Manual Fundraising & Volunteering Manual The number of homeless people on the streets of America can t be ignored. Gather your friends and family

More information

Lotsa Helping Hands. Provided by. www.lotsahelpinghands.com. Provide constituents, supporters and Members with access to:

Lotsa Helping Hands. Provided by. www.lotsahelpinghands.com. Provide constituents, supporters and Members with access to: NoNProfit PartNer Program Provided by Lotsa Helping Hands Provide constituents, supporters and Members with access to: Online caring Communities that help restore health and balance to caregivers lives.

More information

The Social Media Handbook Best Practice Guide

The Social Media Handbook Best Practice Guide The Social Media Handbook Best Practice Guide Introduction Twitter VS Facebook VS TripAdvisor Which One? 1 2 Look & Feel 4 Social Media Posts When to Post Facebook Insights General Guidelines Gaining Followers

More information

Resourcing the world COMMERCIAL CUSTOMER SATISFACTION SURVEY

Resourcing the world COMMERCIAL CUSTOMER SATISFACTION SURVEY Resourcing the world COMMERCIAL CUSTOMER SATISFACTION SURVEY 2015 Your feedback is important to us and helps improve the service we provide to our customers COMMERCIAL SERVICES We have recently completed

More information

CITY OF ORLANDO OFFICE OF COMMUNICATIONS AND NEIGHBORHOOD RELATIONS

CITY OF ORLANDO OFFICE OF COMMUNICATIONS AND NEIGHBORHOOD RELATIONS Ice Breakers 05.14 CITY OF ORLANDO OFFICE OF COMMUNICATIONS AND NEIGHBORHOOD RELATIONS INFORMING, CONNECTING AND INVOLVING ORLANDO CITIZENS The Neighborhood Relations team assists neighborhood organizations

More information

Community Project Guide

Community Project Guide Lee Middle School Community Project Guide 2014-2015 Student Name: Group Members: Teacher Advisor: ***Individual or group members names are due to guidance by November 11 th. Lee IB Mission Statement Our

More information

InItIatIves for IndustrIal Customers employee energy awareness PlannInG GuIde

InItIatIves for IndustrIal Customers employee energy awareness PlannInG GuIde Initiatives for Industrial Customers EMPLOYEE ENERGY AWARENESS PLANNING GUIDE 2 STEPS TO SUCCESS The following six steps can help you build your own Power Smart Employee Energy Awareness program. These

More information

Scarsdale Public Library Strategic Plan

Scarsdale Public Library Strategic Plan 2012 2017 Scarsdale Public Library Strategic Plan January 2012 from the president Letter from the Board President January 2012 In early 2010, the Scarsdale Library Board of Trustees embarked on a major

More information

Summer Internship Program 2015

Summer Internship Program 2015 Summer Internship Program 2015 Application Process: 1. Read & Submit this application and résumé to our Welcome Center / FH Offices or email to Brian@thefreedomhouse.org. Application Deadline is Sunday

More information

CREATING A GREAT BANNER AD

CREATING A GREAT BANNER AD CREATING A GREAT BANNER AD We ve put together a guide on banner creation and optimization. This guide will cover how to create a great banner ad for your media buying campaigns. By doing this you can create

More information

SPONSORSHIP OPPORTUNITIES

SPONSORSHIP OPPORTUNITIES SPONSORSHIP OPPORTUNITIES AIDS Walk New Haven About AIDS Walk New Haven is a 5K walk to raise money to provide support services to individuals and families infected and affected by HIV/AIDS in the greater

More information

Leadership Certificate Program. Sample Personal Development Plan. May 1 st, 2013

Leadership Certificate Program. Sample Personal Development Plan. May 1 st, 2013 Leadership Certificate Program Sample Personal Development Plan May 1 st, 2013 Personal Mission Statement When I reflect on my definition of leadership, I realize that leadership is a complex concept that

More information

2014 2015 Strategic Plan

2014 2015 Strategic Plan Moving Tourism Forward Chapel Hill/Orange County Visitors Bureau Orange County, North Carolina www.visitchapelhill.org Mission Statement An Orange County Visitor Development Authority would be a county-wide

More information

Spiritual Gifts Discovery Assignment

Spiritual Gifts Discovery Assignment Spiritual Gifts Discovery Assignment One goal of Disciple Fast Track is to help participants find meaningful places to serve in their churches. We are all called to serve the body of Christ. This assignment

More information

DO YOUR OWN THING GUIDE

DO YOUR OWN THING GUIDE DO YOUR OWN THING GUIDE for kids YOU can make our world a brighter place! Table of Contents What do you need?... 1 Your project idea!... 1 Where?... 3 Who?... 3 Let s make a plan!... 3 Time to reflect...

More information

Campaign Tool Kit. Change is possible. You can help. United Way of Central New Mexico

Campaign Tool Kit. Change is possible. You can help. United Way of Central New Mexico Campaign Tool Kit Change is possible. You can help. United Way of Central New Mexico Planning and Running Your Campaign Table of Contents p. 2 Role of Employee Campaign Manager p. 3 10 Steps to Success

More information

The DuckFunder Guide to Crowdfunding

The DuckFunder Guide to Crowdfunding University of Oregon DuckFunder Crowdfunding Program The DuckFunder Guide to Crowdfunding Congratulations on starting your crowdfunding project! Running a successful project takes a good amount of preparation

More information

2016 SPONSORSHIP. 1. Festival Lead Sponsor $3,000 - $6,000. 2. Presenting Sponsor $1,200 - $1,500. 3. Supporting Sponsor $500 - $1,000

2016 SPONSORSHIP. 1. Festival Lead Sponsor $3,000 - $6,000. 2. Presenting Sponsor $1,200 - $1,500. 3. Supporting Sponsor $500 - $1,000 2016 SPONSORSHIP EVENT DESCRIPTION Now entering its 44 th year, Dexter Daze is a celebration bringing together community, arts and entertainment for two summer days and nights in downtown Dexter. This

More information

Folk Festival Fundamentals: A Guide For All of Us

Folk Festival Fundamentals: A Guide For All of Us Folk Festival Fundamentals: A Guide For All of Us Are you are interested in learning how to participate in one of the most successful folk festivals in the country? Is your group or organization interested

More information

Monthly Giving Marketing Kit

Monthly Giving Marketing Kit Monthly Giving Marketing Kit The Secrets to Gaining and Retaining Monthly Donors Part 2 of the Monthly Giving Series Prepared by DonorPerfect and Contributing Author Erica Waasdorp A Direct Solution Welcome

More information

Guide to writing a press release

Guide to writing a press release Guide to writing a press release 1 YOUTHMUSIC.ORG.UK Generating publicity We feel it s important that the value of the work done by all the organisations Youth Music supports is publicly recognised. We

More information

Chief Executive Officer

Chief Executive Officer Chief Executive Officer Job Title: Salary: Hours: Location: Chief Executive Officer circa 50,000 per annum depending upon experience 35 hours per week Monday to Friday (with occasional evening and weekends)

More information

Girls on the Run NYC - SoleMates Participant Guide

Girls on the Run NYC - SoleMates Participant Guide Girls on the Run NYC - SoleMates Participant Guide Welcome to the Girls on the Run NYC SoleMates Team for 2015! Thank you for joining SoleMates in support of Girls on the Run NYC! Your participation and

More information

Donor Acquisition Campaigns for Small Nonprofits

Donor Acquisition Campaigns for Small Nonprofits SMART A N N U A L G I V I N G The Smart Guide to... Donor Acquisition Campaigns for Small Nonprofits The guide to designing and managing an affordable, small-scale direct-mail campaign that will recruit

More information

UNIT 01. Read the passage and choose the option that best fits the blank.

UNIT 01. Read the passage and choose the option that best fits the blank. UNIT 01 A Time limit 1 10 Read the passage and choose the option that best fits the blank. When most people think of canaries, they picture cute yellow birds in cages. But canaries actually in the 18 th

More information

PUBLIC RELATIONS TOOLS

PUBLIC RELATIONS TOOLS Public Tools 20 PUBLIC RELATIONS TOOLS You have learnt in your earlier lesson that public relations is all about communicating effectively with the publics. But how is this managed? This is done with the

More information

The 5 Keys to Successful Fundraising by Sandra Sims

The 5 Keys to Successful Fundraising by Sandra Sims The 5 Keys to Successful Fundraising by Sandra Sims 2 nd Edition Copyright 2005 The 5 Keys to Successful Fundraising Page 1 Introduction The 5 Keys to Successful Fundraising covers the essential elements

More information

Carnegie Library of Pittsburgh Strategic Plan 2013-2017

Carnegie Library of Pittsburgh Strategic Plan 2013-2017 Carnegie Library of Pittsburgh Strategic Plan 2013-2017 January - March April - June July September October Final Plan Identify issues, opportunities, wants, needs Community Workshop 1 Develop and test

More information

Developing a Strategic Advocacy Plan

Developing a Strategic Advocacy Plan Developing a Strategic Advocacy Plan Successful advocacy and lobbying efforts depend upon establishing a strong relationship with your elected officials. When congressional offices trust your organization

More information

Google Online Marketing Challenge Post Campaign Summary

Google Online Marketing Challenge Post Campaign Summary Google Online Marketing Challenge Post Campaign Summary Executive Summary Campaign Overview The Balsam Range Concert Campaign for the Chapman Cultural Center (CCC) began on March 22nd at 8:00am and ran

More information

Objective: The student will recognize the importance of seeking information before making a decision.

Objective: The student will recognize the importance of seeking information before making a decision. Module D: Lesson Plan 12: Goal Setting and Decision-Making Topic: Informed Decision-Making Standard(s): Students will: 3.0 Identify and demonstrate processes for making short and long term goals. 4.0 Demonstrate

More information

Board Election How do I cast my votes? What does the Art Theater Co-op Board of Directors do?

Board Election How do I cast my votes?  What does the Art Theater Co-op Board of Directors do? What does the Art Theater Co-op Board of Directors do? Board Election 2014 The board consists of nine intrepid souls who will harness the momentum we ve created in the past two years and lead our co-op

More information

creative design. real results.

creative design. real results. creative design. real results. Not long ago, we were in your shoes, buying agency services. We feel your pain and know the drawbacks of working with a typical agency they can design to fit their creative

More information

A Living Laboratory for Transforming Elder Care in America

A Living Laboratory for Transforming Elder Care in America A Living Laboratory for Transforming Elder Care in America The BIF Elder Experience Lab works with older Americans from all walks of life to create a real world laboratory for understanding and improving

More information

Fundamentals Getting Funding for Link Crew

Fundamentals Getting Funding for Link Crew Fundamentals Getting Funding for Link Crew If the idea of asking people for money makes your palms sweat and heart pound, you re not alone. For most people, asking for money is one of the most terrifying

More information

Grow Your Business with Email and Social Media Simple Marketing Strategies for Small Businesses and Nonprofits. Constant Contact 2015

Grow Your Business with Email and Social Media Simple Marketing Strategies for Small Businesses and Nonprofits. Constant Contact 2015 Grow Your Business with Email and Social Media Simple Marketing Strategies for Small Businesses and Nonprofits Constant Contact 2015 Grow with Constant Contact All the channels that matter. Email. Mobile.

More information

CAPITOL RIVERFRONT BID. Marketing Video

CAPITOL RIVERFRONT BID. Marketing Video CAPITOL RIVERFRONT BID Marketing Video CAPITOL RIVERFRONT OVERVIEW The Capitol Riverfront is a 500 acre rapid growth neighborhood that is relatively new to the landscape of Washington, DC. In a city of

More information

Your target is who you want to reach, influence or serve. Your choice of target may influence your strategy and goals.

Your target is who you want to reach, influence or serve. Your choice of target may influence your strategy and goals. COMPONENTS OF THE PLANNING PROCESS: Your vision is your dream - how would you LIKE for things to be? What would the future look like if you could make it how you wanted it? A vision is typically very broad

More information

Communications and Marketing Checklist For School Developers

Communications and Marketing Checklist For School Developers The California Charter Schools Association s Communications and Marketing Checklist For School Developers You ve done it you have successfully written your petition. Now comes the next step making sure

More information

starting your website project

starting your website project starting your website project Here are three comprehensive posts from our blog, refined and updated through feedback from our clients. Together, they cover the essentials of building a successful website.

More information

WHAT S YOUR ROLE? What s your role?

WHAT S YOUR ROLE? What s your role? What s your role? It will take input from a number of people to make your Eco-committee a success. Use these cards to discuss the various roles and work together to decide who will take on which job. Once

More information

UNC/Chapel Hill Arts Initiative

UNC/Chapel Hill Arts Initiative UNC/Chapel Hill Arts Initiative Public Policy Capstone Project Charlotte Barber Kalkidan Berhanu Tammy Chen Paige Sferrazza NEA Grant & Recent Initiatives in Chapel Hill In Spring 2015, Town of Chapel

More information

HOTEL OCCUPANCY TAX USE GUIDELINES UNDER TEXAS STATE LAW AND FUNDING APPLICATION FORM

HOTEL OCCUPANCY TAX USE GUIDELINES UNDER TEXAS STATE LAW AND FUNDING APPLICATION FORM HOTEL OCCUPANCY TAX USE GUIDELINES UNDER TEXAS STATE LAW AND FUNDING APPLICATION FORM The City of Terrell collects a Hotel Occupancy Tax (HOT) from hotels, motels, bed & breakfasts and inns. Under state

More information

How-To Guide: Creating Community Service Committees for Predental Clubs

How-To Guide: Creating Community Service Committees for Predental Clubs How-To Guide: Creating Community Service Committees for Predental Clubs T A B L E O F C O N T E N T S Introduction... 2 Guide for Community Service Officers... 3 Guide for Community Service Committee Chairs...

More information

PROVOKE ENGAGE ANIMATE. Our strategy 2013 to 2015. Museum of Vancouver 1

PROVOKE ENGAGE ANIMATE. Our strategy 2013 to 2015. Museum of Vancouver 1 PROVOKE ENGAGE ANIMATE Our strategy 2013 to 2015 Museum of Vancouver 1 Photo: 2011 Exhibition Bhangra.me Photo credit: Maurice Li. our Vision To hold a mirror up to the City and lead provocative conversations

More information

Curate Your Own Online Marketplace

Curate Your Own Online Marketplace Curate Your Own Online Marketplace Welcome to Marketplace Curator s ecourse Welcome to Meylah s ecourse, Curate Your Own Online Marketplace. In this ecourse, you will learn about all of the rich tools

More information

What is a Mayor s Youth Council?

What is a Mayor s Youth Council? What is a Mayor s Youth Council? A Mayor s Youth Council is a group of young people working toward the common purpose of developing their individual leadership skills to strengthen their communities through

More information

Sister Schools Toolkit for Schools

Sister Schools Toolkit for Schools The Sister Schools Mission: Sister Schools Promote peace through mutual respect, cooperation, and understanding one student, one school at a time Sister Schools Goals: Integrate the Sister Cities model

More information

An Activity Guide for Educators: Use the Story of Rudolph the Red- Nosed Reindeer To Help Celebrate the Differences in Us All

An Activity Guide for Educators: Use the Story of Rudolph the Red- Nosed Reindeer To Help Celebrate the Differences in Us All An Activity Guide for Educators: Use the Story of Rudolph the Red- Nosed Reindeer To Help Celebrate the Differences in Us All Prepared by www.pacer.org/shinebright/ ShineBright in the Sky! Suggested Grade

More information

Ms. Parker 7th Grade Exploratory Spanish

Ms. Parker 7th Grade Exploratory Spanish Mrs. Acocella 6 th Grade Exploratory French Students in Mrs. Acocella s French class are learning the alphabet and accent marks. Since memorization is easier with singing and music, students have learned

More information

5 Core Marketing Concepts

5 Core Marketing Concepts 5 Core Concepts Lifelong Learning 2007 Presented by Paul Franklin The Five Core Concepts { Everything we do is marketing. { We want to segment the market. { We eshould oudmarket affectively, ey, not just

More information

Newspaper Activities for Students

Newspaper Activities for Students Newspaper Activities for Students Newspaper Activities for Students Page 2 Higher Learning By the year 2010, millions of the jobs available in the United States will require more than a high school diploma.

More information

Promotional Guide 11

Promotional Guide 11 Promotional Guide 11 PROMOTE! PROMOTE! PROMOTE! Promotional Guide Promotion plays a vital role in the success of the class! From posters and videos to word of mouth, you must get the word out! Don t forget

More information

Time Management (Workbook pages 15-18)

Time Management (Workbook pages 15-18) Time Management (Workbook pages 15-18) (PRIOR TO CONDUCTING THIS LESSON, STUDENTS SHOULD HAVE COMPLETED THE FOLLOWING ASSIGNMENT.) Directions: The time diary, PAGE 15, is a record of how you use your time.

More information

THE DESIGNER S. WEB HANDBOOK what you need to know to create for the web CHAPTER 1. Usability

THE DESIGNER S. WEB HANDBOOK what you need to know to create for the web CHAPTER 1. Usability THE DESIGNER S WEB HANDBOOK what you need to know to create for the web CHAPTER 1 Usability Introduction Before we dive into this book, I would first like to set in place some fundamental expectations

More information

2015 CF Adult Advisory Council

2015 CF Adult Advisory Council 2015 Annual Report 2015 CF Adult Advisory Council Throughout 2015, the CF Adult Advisory Council continued to contribute important input and guidance on many different initiatives to further help the Foundation

More information

Launching Your Church Community Builder Site

Launching Your Church Community Builder Site Launching Your Church Community Builder Site How do you stay connected......with the members of your church and with those you want to reach outside your church? Church Community Builder is a web-based

More information

30 Ways To Do Real-Time Personalization

30 Ways To Do Real-Time Personalization 30 Ways To Do Real-Time Personalization 30 Ways To Do Real-Time Personalization Today s modern marketers must be empowered to act on data any kind of data, from any source to deliver relevant, individualized

More information

WELCOME AT FONTYS ACADEMY FOR CREATIVE INDUSTRIES

WELCOME AT FONTYS ACADEMY FOR CREATIVE INDUSTRIES WELCOME AT FONTYS ACADEMY FOR CREATIVE INDUSTRIES CONTACT Fontys Academy for Creative Industries Visiting address: Prof. Goossenslaan 1.04, Tilburg, The Netherlands Postal address: Postbus 90909, 5000

More information

CATHOLIC CHARITIES. Strategic Planning Guide

CATHOLIC CHARITIES. Strategic Planning Guide CATHOLIC CHARITIES Strategic Planning Guide Strategic Planning Earlier this summer 2013 the board assembled a committee to create a strategic plan for Catholic Charities. The purpose of the Strategic Plan

More information

Be a key part of the next great era in Durham.

Be a key part of the next great era in Durham. Economic Development Strategy Be a key part of the next great era in Durham. Thanks in large part to the leadership, creativity and hard work of our business community, we ve all been witness to a uniquely

More information

Request #1 Term Extension for Marketing Chair FY 15 One Time Allocation Request

Request #1 Term Extension for Marketing Chair FY 15 One Time Allocation Request Request #1 Term Extension for Marketing Chair FY 15 One Time Allocation Request MVP is requesting a two month term extension for the Marketing Chair from 10 months to 12 months and an increase in the weekly

More information

How To Create your own Create the Good Do-It-Yourself Project Guide

How To Create your own Create the Good Do-It-Yourself Project Guide How To Create your own Do-It-Yourself Project Guide All the information you need to create and submit your do-it-yourself service project www.createthegood.org Table of Contents Page About Do-It-Yourself

More information

CHE PTO Handbook: In a typical year, we anticipate the following activities and items to be fully or partially funded by the PTO.

CHE PTO Handbook: In a typical year, we anticipate the following activities and items to be fully or partially funded by the PTO. CHE PTO Handbook: Our Mission: Work together to promote a school community encouraging involvement and support. To enhance the quality of education provided to our children through our support, volunteering

More information

Collaborative Decision-Making with Communities Outline Text

Collaborative Decision-Making with Communities Outline Text Collaborative Decision-Making with Communities Outline Text Welcome to the Evidence Based Practice course for collaborative decision making, brought to you by the EBBP project and Northwestern University

More information

Brandeis University Graduate Student Club & Organization HANDBOOK

Brandeis University Graduate Student Club & Organization HANDBOOK Brandeis University 2016 Graduate Student Club & Organization HANDBOOK 1 Table of Contents Introduction Page 3 Life of a Club..Page 4 Budget Page 9 Programming.Page 10 List of Contacts.Page 12 2 Introduction

More information

Palliser Regional Schools. Summary of feedback

Palliser Regional Schools. Summary of feedback Palliser Regional Schools Palliser Centre #101, 3305-18 Avenue North, Lethbridge, AB T1H 5S1 Phone: 403-328-4111 Toll-free: 877-667-1234 Fax: 403-380-6890 www.pallisersd.ab.ca Summary of feedback Community

More information

COMMUNICATIONS & ENGAGEMENT PLAN

COMMUNICATIONS & ENGAGEMENT PLAN COMMUNICATIONS & ENGAGEMENT PLAN 2016-2018 Creating A better environment Creating a better environment contents 1 General...3 1.1 Introduction 1.2 Internal Stakeholders 1.3 External Stakeholders 1.4 Organisational

More information

HOMELESS DONATION METERS MAKING CHANGE COUNT

HOMELESS DONATION METERS MAKING CHANGE COUNT HOMELESS DONATION METERS MAKING CHANGE COUNT INTRODUCTION Homelessness is a complex issue arising from many different personal circumstances. The San Luis Obispo City Council, as part of the 2013-2015

More information

INSPIRING THE NEXT GENERATION WORKFORCE THE 2014 MILLENNIAL IMPACT REPORT EXECUTIVE SUMMARY

INSPIRING THE NEXT GENERATION WORKFORCE THE 2014 MILLENNIAL IMPACT REPORT EXECUTIVE SUMMARY INSPIRING THE NEXT GENERATION WORKFORCE THE 2014 MILLENNIAL IMPACT REPORT EXECUTIVE SUMMARY ABOUT THE RESEARCH For the 2014 Millennial Impact Report, Achieve gathered information from two different sources:

More information

Branding, Marketing, and Communications at University of South Alabama

Branding, Marketing, and Communications at University of South Alabama Branding, Marketing, and Communications at University of South Alabama Today s Presentation Marketing and Communications Overview What is a Brand? What is Branding? Benefits of Branding and Marketing Building

More information

How To Create Your Own Create the Good Do-It-Yourself Project Guide

How To Create Your Own Create the Good Do-It-Yourself Project Guide How To Create Your Own Do-It-Yourself Project Guide All the information you need to create and submit your do-it-yourself service project www.createthegood.org Table of Contents Page About Do-It-Yourself

More information

The place that consumers turn to first and engage with most when searching and researching property

The place that consumers turn to first and engage with most when searching and researching property STRATEGIC REPORT - Chief Executive s review 15 SUCCESSIVE YEARS OF GROWTH Rightmove celebrated its 15 th birthday in 2015 delivering both another record year of results and our 15 th successive year of

More information