apollo ELEMENTS Logo Tagline Colour Typeface Graphic Element

Transcription

1 apollo BASIC ELEMENTS Logo Tagline Colour Typeface Graphic Element

2 Our brand identity both written and visual is rooted in the consistent use of our basic elements. These different elements can be used to create a consistent, vibrant brand identity that viewed over time, enables Brand Apollo to create high recall, leaving a positive impression on the audience through all media, in both internal and external communication. Each of the basic elements, logo, colour, typeface and graphic elements have a few guidelines which need to be adhered to. These may vary to suit the audience, message or purpose. For any query, contact our brand communications team.

3 LOGO Our logo is the key building block of our identity, the primary visual element that identifies us. The logo is a specially designed logotype that unambiguously states the company name: APOLLO in Apollo Purple C80M100. The proportions of the logo are fixed and should not be distorted in any manner.

4 LOGO Positive usage 4 colour logo - positive This is the primary version of the logo and should be used in all communication that does not have any printing/reproduction/ presentation constraints. The logo works on most light backgrounds. Logo colour: C80M100 1 colour logo - positive This version of the logo is to be used for 1 colour requirements where printing in 4 colours or more is a constraint. Logo colour: K100 4 colour logo - positive 1 colour logo - positive solid

5 LOGO Reverse usage 4 colour logo - reverse 4 colour logo - reverse This version of the logo is to be used against dark backgrounds/dark image backgrounds on which the primary logo in Apollo Purple might not be readable and legibile. Logo colour: C0M0Y0K0 1 colour logo - reverse This version of the logo is to be used against dark background in 1 colour requirements where printing in 4 colours or more is a constraint. Logo colour: C0M0Y0K0 1 colour logo - reverse

6 LOGO Vertical Usage less space for horizontal logo usage for effective visibility Vertical Usage The logo could also be used in vertical manner with O of the logo always facing upwards. This version of the logo should be used to maximise on space when the format does not allow for optimal usage of the horizontal logo. vertical usage of the logo maximising space in a tall format for increased logo visibility

7 LOGO Minimum Clearance Area x unit x unit It is important to keep the logo clear of any other graphic elements. To regulate this, an exclusion zone Minimum Clearance Area, has been established around the logo. x unit = height of O This clearance area indicates the closest any other graphic element or message can be positioned in relation to the logo. The clear space uses the width of the O of the logo as the unit.

8 APOLlo CIRCLES Increase in size of the inside circles to denote movement and growth Apollo Circles - positive Apollo Circles Apollo Circles are a part of Apollo s visual elements but not a logo. The four circles represents the brand ethos of tyres in movement, embodying the dynamism and growth the organisation brings to each customer. Apollo Circles are to be always used along with the tagline and not in isolation (illustrated in the next page) in all customer-facing communication items, except for certain kinds of merchandise where it may be difficult to reproduce. Apollo Circles - reverse

9 TAGLINE Positive Usage 4 colour tagline - positive Tagline GO THE DISTANCE is the tagline which appears in Apollo Flama Medium Italic along with four circles. The proportions of the circles and GO THE DISTANCE are fixed and should never be altered or distorted. The tagline usages in 4 colour and 1 colour positive versions are shown here. 1 colour tagline - positive The tagline in 4 colour comprises of: Apollo Purple C80M100 Apollo Orange M80Y100 Apollo Grey C30M23Y23 and the tagline in 1 colour uses: Apollo Black K100

10 TAGLINE Reverse Usage 4 colour tagline - positive 1 colour tagline - negative Tagline in Reverse The tagline usage in reverse in 4 colour and 1 colour versions are illustrated.

11 COLOUR House Colour Palette Apollo Purple Apollo Orange Apollo Grey Apollo Black Four main colours: Apollo Purple Apollo Orange Apollo Grey Apollo Black are to be used as house colours in all communications. Apollo Metallic Silver In case of exclusive usage, Apollo Grey may be substituted with Apollo Metallic Silver to highlight a collateral s exclusivity and its premium usage.

12 COLOUR Usage Example Retail Signage Apollo Purple Apollo Orange APOLLO Certified Retreaders External signage for Retail space Ismail Mohd. Ismail Trading Company LLC Apollo Silver Apollo Purple Apollo Orange Apollo ZONE Retail signage on a silver base (steel, aluminium, alucobond) for Premium Retail space Pylon

13 TYPEFACE Customer-facing/ Printed Material Apollo Flama and Compatil are to be used for all communication developed by a commissioned communication agency / used for external stakeholders / is customer facing and in general involves an artwork. Both Apollo Flama and Compatil are non-standard / non-system fonts, purchased specifically for our use. These fonts are not for general circulation and use. You can download these from Following is an illustrative list of communication material that should always use Apollo Flama and/or Compatil. Templates for these will be provided shortly. Advertisements Print Outdoor Digital TV Publications Annual Report Corporate Brochure/Fact sheet Product Catalogues/Brochures Internal Newsletters External Newsletters Leaflets Coffee Table books Stationery Templates Letterhead Envelopes Visiting Cards Memo Pads Folders Display and Signage Retail Display Retail Signage Exposition Display/Stand Office Signage Plant Signage Miscellaneous Invoices Promotional Material Official Vehicles Outdoor Product Template Marketing Material Price Lists

14 A distinct and unique typeface augments the visual presence of a Brand. A distinct and unique typeface augments the visual presence of a Brand. Apollo Flama Book Normal/Book Italic A distinct and unique typeface augments the visual presence of a Brand. A distinct and unique typeface augments the visual presence of a Brand. Apollo Flama Basic Normal/Basic Italic A distinct and unique typeface augments the visual presence of a Brand. A distinct and unique typeface augments the visual presence of a Brand. Apollo Flama Medium Normal/Medium Italic A distinct and unique typeface augments the visual presence of a Brand. A distinct and unique typeface augments the visual presence of a Brand. A distinct and unique typeface augments the visual presence of a Brand. A distinct and unique typeface augments the visual presence of a Brand. Compatil Text Regular/Text Regular Italic A distinct and unique typeface augments the visual presence of a Brand. A distinct and unique typeface augments the visual presence of a Brand. Compatil Text Bold/Text Bold Italic A distinct and unique typeface augments the visual presence of a Brand. A distinct and unique typeface augments the visual presence of a Brand. Compatil Exquisit Regular/Exquisit Regular Italic A distinct and unique typeface augments the visual presence of a Brand. A distinct and unique typeface augments the visual presence of a Brand. Compatil Exquisit Bold/Exquisit Bold Italic Apollo Flama Bold Normal/Bold Italic Apollo Flama font family Compatil font family

15 TYPEFACE Usage Example Annual Report This is a demonstration of the usage of Apollo Flama and Compatil. This is not a reference template. Header Apollo Flama Medium Header Apollo Flama Medium annual report GO THE DISTANCE 15 Pagination Apollo Flama Book Headline Text Apollo Flama Medium Blurb Apollo Flama Book Body Text Compatil Text Regular Captions Compatil Text Italic & Bold Italic Chairman s Message We have embarked on the Six Sigma journey. It will now be the core of the Passion In Motion initiative which began two years back. Facing Page. Let us unleash our passion and win in true Unstoppable style! The stepping stones are in place. With products like DuraTyre and Dura Treads, we are inching closer to our goal of becoming a complete solution-provider to our customers. We have embarked on the Six Sigma journey. It will now be the core of the Passion In Motion initiative which began two years back. Apollo Tyres stands tall as a US$ 1 billion tyre company today. It is indeed a proud moment for each one of us. The real goal, however, continues to be the US$ 2 billion target by the year Given our progress so far, and the steps that are in place, I no longer see this as a tough challenge. The stepping stones are in place. With products like DuraTyre and Dura Treads, we are inching closer to our goal of becoming a complete solution-provider to our customers. We have embarked on the Six Sigma journey. It will now be the core of the Passion In Motion initiative which began two years back. The first batch of Black Belts has already completed the first phase of their training and they are brimming with enthusiasm. They will now be dedicated to filtering Six Sigma processes throughout the organisation, changing the way we approach work forever starting from the shop floor to sales, marketing and SCM. Our pursuit of excellence will enable us to define new benchmarks in quality. Excellence through teamwork has always been a core value at Apollo Tyres. Now is the time to focus our efforts on becoming a best-in-class global player. I urge each one of you to rise to your role. You will soon see for yourself that the synergies we can create as a whole will surpass expectations. They will deliver results at the work place and at the individual level as well. Let us together CREATE Apollo s tomorrow. Let us unleash our passion and win in true Unstoppable style! The stepping stones are in place. With products like DuraTyre and Dura Treads, we are inching closer to our goal of becoming a complete solutionprovider to our customers. We have embarked on the Six Sigma journey. It will now be the core of the Passion In Motion initiative which began two years back. We have embarked on the Six Sigma journey. It will now be the core of the Passion In Motion initiative which began two years back. The first batch of Black Belts has already completed the first phase of their training and they are brimming with enthusiasm. They will now be dedicated to filtering Six Sigma processes throughout the organisation, changing the way we approach work forever starting from the shop floor to sales, marketing and SCM. Our pursuit of excellence will enable us to define. Our pursuit of excellence will enable us to define new benchmarks in quality. The first batch of Black Belts has already completed the first phase of their training and they are brimming with enthusiasm. Apollo Tyres stands tall as a US$ 1 billion tyre company today. It is indeed a proud moment for each one of us. The real goal, however, continues to be the US$ 2 billion target by the year Given our progress so far, and the steps that are in place, I no longer see this as a tough challenge. The stepping stones are in place. With products like DuraTyre and Dura Treads, we are inching closer to our goal of becoming a complete solution-provider to our customers. We have embarked on the Six Sigma journey. It will now be the core of the Passion In Motion initiative which began two years back. The first batch of Black Belts has already completed the first phase of their training and they are brimming with enthusiasm. They will now be dedicated to filtering Six Sigma processes throughout the organisation, changing the way we approach work forever starting from the shop floor to sales, marketing and SCM. Our pursuit of excellence will enable us to define new benchmarks in quality. Excellence through teamwork has always been a core value at Apollo Tyres. Now is the time to focus our efforts on becoming a best-in-class global player. I urge each one of you to rise to your role. You will soon see for yourself that the synergies we can create as a whole will surpass expectations. They will deliver results at the work place and at the individual level as well. Let us together CREATE Apollo s tomorrow. Let us unleash our passion and win in true Unstoppable style! The stepping stones are in place. With products like DuraTyre and Dura Treads, we are inching closer to our goal of becoming a complete solutionprovider to our customers. We have embarked on the Six Sigma journey. It will now be the core of the Passion In Motion initiative which began two years back. We have embarked on the Six Sigma journey. It will now be the core of the Passion In Motion initiative which began two years back. The first batch of Black Belts has already completed the first phase of their training and they are brimming with enthusiasm. They will now be dedicated to filtering Six Sigma processes throughout the organisation, changing the way we approach work forever starting from the shop floor to sales, marketing and SCM. Our pursuit of excellence will enable us to define. Our pursuit of excellence will enable us to define new benchmarks in quality. The first batch of Black Belts has already completed the first phase of their training and they are brimming with enthusiasm. - Onkar S. Kanwar Chairman & Managing Director Body Text Compatil Text Regular Body Text Compatil Text Bold & Italic

16 TYPEFACE Employee generated material Verdana and Calibri are to be used when Apollo employees create official communication. Both these fonts are available fonts on Macintosh and Windows platforms. Verdana is a substitute for Apollo Flama and resembles font characterstics of Apollo Flama. Calibri is the other easily available substitute. Following is an illustrative list of communication materials that should always use Verdana and/or Calibri. A working template will be provided for these items. Media Release Powerpoint Presentations official Correspondence Appointment Letter Organisational Announcements A distinct and unique typeface augments the visual presence of a Brand. A distinct and unique typeface augments the visual presence of a Brand. Calibri font family A distinct and unique typeface augments the visual presence of a Brand. A distinct and unique typeface augments the visual presence of a Brand. Verdana font family

17 TYPEFACE Print for Internal Communication Usage Example Media Release Powerpoint template Verdana Bold Verdana Calibri Verdana Bold Calibri Verdana Bold Calibri Calibri Calibri

18 GRAPHIC ELEMENT Curved Line Picture Box Dialogue Box A set of graphic elements have been derived from the Apollo logo to provide a set of visual cues that will define all Apollo visual communication by giving it a characteristic Apollo look. The set of graphic elements comprise of the following: Curved Line Picture Box Dialogue Box

19 GRAPHIC ELEMENT Curved Line derivation of the picture box from the logo form Curved Line - positive The Curved Line The Curved Line is normally used as an information separator in Apollo communication. It defines the space above for the main message (both text and image) and the space below for mandatory instructions. The Curved line runs out to the bleed in its straight end. as shown in the reverse usage where the line extends towards the edge of the purple box in its left end. The curved line is mostly used with the tagline placed at the curved end. example in the next page Curved Line - reverse

20 GRAPHIC ELEMENT Tagline Cluster Tagline cluster - positive Tagline - reverse Tagline cluster The Curved Line along with the Tagline forms the tagline cluster. It usually appears on all external communication towards the bottom end of the format. The vertical distance between the line and the tagline is the height of the tagline circle. shown in the adjoining diagram The circle height is used as a reference from the bottom edge of the format to place the Tagline cluster. shown in the adjoining diagram Tagline cluster usage - placement

21 GRAPHIC ELEMENT Tagline Cluster Usage Example Letterhead Compliment card Advertising layout Tagline cluster usage - positive Tagline cluster usage - reverse

22 GRAPHIC ELEMENT Picture Box derivation of the picture box from the logo form Picture Box The Picture Box has been derived from the Apollo logo. This graphic element is to provide a canvas to place images. picture box scalable both horizontally and vertically The Picture Box is scalable as per the requirement and format. However, the curve at the edge is to maintain its radius. The Picture Box can be inverted as required. However, the curved edge always remains on the right side.

23 GRAPHIC ELEMENT Dialogue Box Lorem ipsum dolor sit amet, consectetuer euismod tincidunt Lorem ipsum dolor sit amet, consectetuer euismod tincidunt Lorem ipsum sit amet, euismod tinci Dialogue Box The Dialogue Box has been derived from the Apollo logo and it appears in Apollo Orange. This graphic element is to be used for bold messaging in tactical advertising. The Dialogue Box is scalable as per the requirement and format. However, the curve at the edge is to maintain its radius. Lorem ipsum dolor sit amet, consect euismod tincidunt Lorem ipsum sit amet, consect euismod tincidunt Lorem ipsum sit amet, euismod tinci Lorem ipsum sit amet, euismod tinci Lorem ipsum Lorem ipsum sit amet, euismod tinci Lorem ipsum sit amet, euismod tinci The Dialogue Box usage is explained in detail in the Apollo Advertising Document. Dialogue box - scaled horizontally Dialogue box - scaled vertically

24 GRAPHIC ELEMENT Dialogue Box Application Dialogue Box to highlight the message in tactical advertising Lorem ipsum dolor sit amet, consect euismod tincidunt Lorem ipsum dolor sit amet, consect euismod tincidunt Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis. Hyderabad Ameerpet, 1st Floor, Concourse, Opp. Meridian Plaza; Ashok Nagar, Kamala Towers, 1st Floor, D. No ; A S Rao Nagar, Brundavan Colony, Prasanna Heights, 1st Floor, D. No ; Banjara Hills, 1st Floor, /18, Road No. 2; Banjara Hills, Road No. 12, Plot No. 3, Kimtee Banjara Heights; Barkatpura, , Thakur Mansion; Dilsukhnagar, Chaitanyapuri, Sreeman Rama Towers, 1st Floor, D. No. 1, 2 & 3; Hi - Tech City, Madhapur, Ground Floor, Plot No. 29, Opp. Cyber Towers; Himayatnagar, 1st Floor, , Shop No. 103, Sai Datta Arcade, Main Road; Jubilee Hills, Journalist Colony, 1st Floor, B - 44, Film Nagar Road; Kukatpalli, Near KPHB, Kaman 214, MIG Road No. 1; Lakdikapool, Red Hills, , Bhavya Farooqui Splendid Towers; L. B. Nagar, X Roads, E - Seva Centre, 1st Floor, D. No /A; Mehdipatnam, Main Road, 1st Floor, Gottipati Towers; Miyapur, Plot No. 3 & 4, Sreerama Towers; Musheerabad, Vajra Residency, 1st Floor, 201, A Block; Nallakunta, Sivam Main Road, /25/A, Chintala Arcade, Prashant Nagar; Sanjeev Reddy Nagar, 1st Floor, 32/3 RT, Ghanta Complex, S R Nagar; Somajiguda, 1st Floor, , Amrutha Mall; Yellareddyguda, , Prashanti Ram Towers.

25 THANK YOU