Corporate Identity GUIDELINES

Transcription

1 Corporate Identity GUIDELINES August 2010

2 2 Editorial The WAPES Strategic Action Plan , approved at the Managing Board meeting in Mexico (Nov 2006) and by the Executive Committee (Feb 2007), allowed the creation of a specific Support Group to develop a coherent communication/networking strategy for the Association. The Support Group, composed of experts from Belgium (Hans Maenhout & Koen Van Beversluys, VDAB), France (Erwan Quintin, Pôle Emploi) and the UK (Julian Anderson, Jobcentre Plus) developed WAPES first Communication Strategy, which was thereafter approved by the Managing Board in Tokyo (Nov 2007). A key part of this strategy was to define the correct use of WAPES graphical elements in all the Association s communication tools. Harmonising these elements would help the organisation to stand out from the crowd, enhance WAPES personality and the Association s mission and objectives. Developing a new Communication Strategy did not of course mean that we had to change everything. The consensus was that a certain level of continuity was a good thing for the Association. Our long established WAPES logo thus underwent a facelift rather than a complete modification. Precise guidelines were listed, detailing the correct size, typography and colour palette for logo usage to ensure it no longer remained a total mystery for the Association s members. These present Corporate Identity Guidelines also highlight most of WAPES communication tools, whether paper or electronic, whether already in use or in process of being refurbished. Members can now find guidance to ensure that new products are correctly developed within the agreed guidelines. Without the fruitful support, dedication and critical eye of the voluntary team of communication experts, this present document would not have seen the light. Many thanks go to all of them and especially to Koen van Beversluys for his creativity and ongoing input.

3 3 Index Introduction 4 What is WAPES? 5 Activities, Objectives 5 Organisation 6 Logo 7 Full grid preview 7 Logo and explanatory baseline 8 Minimum size 9 Minimum clearspace requirements 10 Incorrect use of logo 11 Examples of specific size and background use 12 Typography 13 Colour palette 14 Stationary 15 Letterhead, Fax 15 Business cards 15 Enveloppes 16 Notepads 17 Presentation slide 18 Publications overview 19 Peer Review Toolkit 19 Electronic communications 20 Website 20 Newsletter 21 signature 22 Promotionals 23 Roll-up display 23 Flag 23

4 4 Introduction These guidelines are intended for anyone producing WAPES-communication material, and outlines different elements that make up our corporate identity. They provide the information and tools you need for using the WAPES logo and its applications in a correct way and to ensure that we are consistent in the way we communicate and present ourselves. The logo artwork and publication templates that accompany these guidelines contain all the information that designers and printers need in order to create documents in line with WAPES-identity. They should not be altered. Although some of the rules in this manual are fixed, the guidelines are not intended to be limiting, and there is plenty of scope for some creative expression. Therefore, the strict and consistent application of these guidelines will strenghten our organisation and present each time WAPES logo properly. Incorrect or improper use decreases WAPES corporate identity and the value produced by each document.

5 5 What is WAPES? WAPES, the World Association of Public Employment Services, is an international non-profit organisation, which is technical in nature and freely unites national public institutions or government departments responsible for the implementation of labour market policies or for manpower management. Only official PES (Public Employment Services) can become member of WAPES. The three official working languages of WAPES are French, English and Spanish. Activities WAPES organises a wide variety of activities for its members including Regional and Interregional Workshops, Study Visits, Thematic Days and a tri-annual World Congress. A quarterly Newsletter and a website allow both inter- and intra-regional information to circulate smoothly. WAPES facilitates also Technical Corporation between its members and develops links with international partners such as the International Labour Organisation and the European Commission. Objectives Promote the exchange of information on the activities and experiences of the member organisations; Encourage contacts between members and stimulate their mutual co-operation, especially between the more developed and the less developed ones; Provide services of common interest such as surveys, studies, data bank management, training and retraining; Organise congresses, conferences, meetings, workshops and seminars dealing with themes of common interest to the majority or to a defined group of members.

6 6 Organisation WAPES is headed by a President. There is one Vice-President for each of WAPES regions (Africa, America, Asia & Pacific, Europe, and Middle East & Arab Countries). He/she is responsible for the development of the activities within his/her Region. The General Assembly, which regroups all members, is the highest decision-making body of WAPES. The Managing Board, consisting of the President and 16 Managing Board members, approves the annual Action Plan. The Executive Secretariat gives the President and Vice-Presidents support and acts as the co-ordinating unit in the Association. The President sets the Global Strategy Plan and pilots the management of the Association. The Vice-Presidents propose annual activity plans for their region, implement activities approved by the Managing Board and develop WAPES membership within their region. The Treasurer is in charge of preparing, implementing and controlling the budget. The Executive Secretariat, in it s supporting role to the Association, assists the President and Vice-Presidents within the approved WAPES annual Action Plan. All WAPES bodies are mandated for 3 years.

7 10 mm 7 10 mm Logo The logo is placed on a grid and has been specially drawn. It should not be recreated or altered in any way. Use the x height and width as a guide when positioning the logo. No other graphic material should be closer than the x heigth and x width. AMSEP WAPES AMSPE Full grid preview 10 mm 10 mm AMSEP WAPES AMSPE World Association of Public Employment Services Association Mondiale des Services d Emploi Publics Asociación Mundial de los Servicios Públicos de Empleo

8 10 mm 8 10 mm World Association of Public Employment Services Association Mondiale des Services d Emploi Publics Asociación Mundial de los Servicios Públicos de Empleo Logo and explanatory baseline 10 mm 10 mm AMSEP WAPES AMSPE The logo here above can be used on its own but, if used in combination with the explanatory baseline, the topline should be placed according to the full grid preview (page 7). 10 mm To ensure comprehensibility in certain communication tools, it is recommended to use both elements as the baseline content explains the logo acronymes. 10 mm 10 mm 10 mm 10 mm 10 mm World Association of Public Employment Services Association Mondiale des Services d Emploi Publics Asociación Mundial de los Servicios Públicos de Empleo AMSEP WAPES AMSPE World Association of Public Employment Services Association Mondiale des Services d Emploi Publics Asociación Mundial de los Servicios Públicos de Empleo

9 9 Minimum size The WAPES logo must never appear smaller than its 25% reduction. The minimum size will asure that the WAPES logo is clearly legible. Communication supports need to be selected accordingly. 50 % 25 %

10 10 Minimum clearspace requirements This will ensure that the logo is always properly staged and clearly visible. Always maintain a minimum amount of clearspace around the WAPES logo.

11 11 rrect use of the WAPES-logo Incorrect use of the logo Consistent and correct use of the WAPES logo is essential. Examples of incorrect use, which must be incorrect use of the WAPES-log incorrect use of the WAPES-logo incorrect use of the WAPES incorrect use incorrect use of the WAPES-logo incorrect use of the WAPES-logo avoided, are shown on this page. Inconsistent application of the WAPES logo degrades awareness and is therefore DO NOT use a box unacceptable. DO NOT change the angle of the logo ect use of the WAPES-logo DO NOT use a box DO NOT use DO a box DO NOTDo distort logo DO of NOT the angle of t DO NOT use a box DO NOT usedo a box NOTthe uselogo a box not the change the proportions of the logo DO NOT use a box not use a frame around DO NOT change the angle thechange logodo NOT change DO NOT use a box DO NOT use otherwise the logo. DOyou NOTdistort use a box DO NOT use a box DO NOT change the angle of the logo DO NOT use a box DO NOT use a box DO NOT change the angle of the logo colours DO NOT change coloursdo NOT change DO NOT change colours DO anot of thedo elements in the colours logo DO NOT use boxchange the order DO NOT change change the angle of angle the logo Do notnot place the logo at an DO NOT change colours NOT distort logo DO NOT the logodo DOthe NOT distort the logo DOdistort NOT change colours Do not the the colours DOchange NOT distort logo of the logo DO NOT distort the logo DO NOT alterdo thenot size alter relationship DO NOT alter the size relationship the size relationship between text and the text between the symbol and the textthe symbol betweenand thethe symbol DO NOT alter the size relationship DO NOT alter the size relationship DOsymbol NOT the of the in the logo in the between the anddo thenot text DO NOT distort the DO logo DO NOT change the order of thechange elements inorder the change logo theelements order of the elements between the symbol and the text NOT alter the size relationship DO NOT the the symbol and theelements text Do between not resize separate DO NOT change the order the elements in the logo Do not change the oforder of elements background or picture DO NOT change the order the elements of the logo in the logo nor of remove parts in ofthe it. logo DO NOT change the order of the elements in the logo kground or picture DO NOT place the logo onto a non contrasting background or picture DOnot NOT placethe the logo logo onto DO NOT place background the logo or onto picture a non or picture Do place ontoa non contrasting Do notcontrasting place thebackground logo on top of an image DO NOT place the logo onto a non contrasting background or picture NOT place background the logo onto a non contrasting background or picture a nondo contrasting DO NOT place the logo onto a non contrasting background or picture

12 12 Examples of specific size and background use Even for small supports there is a preference to use regular WAPES colours. Pen - frontview Pen - sideview Only under exceptional circumstances can the logo be printed in just one colour, because the background support does not allow the use of WAPES regular colours. Bag - back Bag - front

13 13 Typography The typeface used for the logo is : To remain consistent, the font Verdana is prefered for printed and electronic communication: statonary, leaflets, reports, Newsletter and website. Verdana is a font that is available on every computer (PC/MAC). If necessary, the font can be downloaded from the following website:

14 14 Colour palette Corporate colours Colours play an important role in a corporate identity. As with other visual elements, colours must be used orporate colours Corporate colours correctly and consistently to be effective. PMS for print C M 0 Colour reproduction using Pantone Y 46 Matching System on coated and uncoated K paper. 15 R 0 G 112 B CMYK C 100 # for print M 0 Colour reproduction Y 46using process colours. K 15 R 0 G 112 B 94 # lours Corporate colours Corporate colours 3282 C M 0 Y 46 K 15 C R 59 0 M G Y B 094 K 0 R 122 C G # M 0# B 157 Y 46 K 15 C R 59 0 M G Y B 094 K 0 R 122 G # B 157 # C 100 R 0 RGB for screen M 0 G # Y Colour 46 reproduction B 94using red, green K and 15blue values. C 100 M 0 Y 46 K 15 R 0for screen G 112 # B Colour 94 reproduction using web safe colours. orate olours colours of the regions frica 2587 C 59 M 66 Y 0 K 0 Colours of the regions Africa R 122 G 75 B # C 59 M 66 Y 0 K 0 R 122 G 75 B 157 # e e regions merica 202 iddle East & orth Africa 202 urope Africa Colours of the regions Africa C R 59 0 M G Y B 094 K 0 R 122 G 75 B 157 e C 0 M 100 Y 61 K 43 rs of the regions e C 22 M 0 0 Y R K G 010 R G # B C 0 M 100 Y 61 K C M 0 Y 100 WAPES corporate identity K guidelines 0 Europe 202 C M 0# Y 46 K 15 C 0 M 100 Y 61 K 43 Colours of the regions # Europe R 130 G 10 B 49 America R 204 G B 27 # Europe C 59 M 66 Y 0C 22 K 0M 0 Y R K G 010 B America # C 0 M 28 Y R K G B 27 # R 122 G 75 # B 157R 204 C 22 G #CCCC00 M 0 B C 0 Y R # M 100 K G 010 Y 61 B 49 K Middle East & North Africa C 0 M 100 C R 59 0 M G Y B 094 K 0 R 130 G 10 B 49 C 0 M 100 Y 61 K 43 C 22 #CCCC00 M 0 Y R K G 010 R 122 G # B R 130 G 10 B 49 C 0 M 100 Y 61 K 43 R 225 C 0 G #FFCC00 M 28 B 15 C 22 Y R #CCCC00 M 0 K G Y 100 B 27 K 0 R 204 G 204 B 27 # # # #CCCC00 R 130 G 10 B 49 R 204 G 204 B 27 # R 225 G 181 B 15 #CCCC00 # #CCCC00 #FFCC00

15 15 Stationary Stationary items are usually the first communication support to introduce, WAPES. Letterhead Format: A4 (W 210 x H 297 mm) Fax Available as template in Ms-Word WAPES SECRETARIAT Rue de la Loi Brussels Belgium Visit us at central number Fax coversheet Your reference: Your letter of: Our reference: 2004/CD/01 Date: <day-month-year> Number op pages : <p> Public Employment Service Mr. Lorem Ipsum Consecteur avenue 1B Sidney AUSTRALIA Ask for Carine Doutreloux at Phone: Fax: carine.doutreloux@wapes.org To From WAPES <Firstname & lastname> Rue de la Loi Brussels 01/09/ <firstname.lastname>@wapes.org Duis autem vel eum iriure dolor in hendrerit fax: fax: tel.: tel.: Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Message: <Duis autem vel eum iriure dolor in hendrerit> Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. With kind regards, <Firstname and Lastname> <Function> Patrick Venier Executive secrtary PS. : Lorem ipsum dolor sit am Business card Format: (W 85 x H 50 mm) Dieter Baigger Advisor Executive Secretariat Rue de la Loi 95 B-1040 Brussels BELGIUM Phone: Fax: dieter.baigger@wapes.org Front Back

16 16 Envelopes Format: C4 (W 240 x H 307 mm) Executive Secretariat Rue de la Loi 95 - B-1040 Brussels - Belgium Phone: Fax: Format: AF (W 210 x H 100 mm) Executive Secretariat, Rue de la Loi 95 - B-1040 Brussels - Belgium Phone: Fax:

17 17 Notepads Format: A4 (H 210 x W 297 mm) with lines with squares

18 Slide 1 18 PowerPoint presentation To ensure consistency in our presentations, a PowerPoint template has been created. The use of this template is recommended for all presentations, especially for external audiences. Always apply the existing standards for colour, <Presentation Title> <Name speaker>, <Function> imagery, logo use, etc. <Name event> <City> <Month, Date, Year> <Title> <Bodytext> <Bullet 1> <Bullet 2> <Bullet 3> WAPES Executive Secretariat Rue de la Loi Brussels BELGIUM Phone: Fax: wapes@wapes.org

19 19 Publications overview Visual consistency across publications helps us to communicate something about the personality of our organisation. That s why publications concerning WAPES should be produced accoriding to the standard layout shown below. Example: Peer Review Toolkit Format: A4 (H 210 x W 297 mm) AMSEP WAPES AMSPE Peer Review on Early Intervention TOOLKIT Manon Fretz, the Netherlands, Project manager Anja Block, Germany, Reviewer Per Brannsten, Norway, Reviewer Carine Doutreloux, Belgium, Reviewer Marie Thérèse Fombona, Belgium, Reviewer Claudia Galehr, Austria, Expert practice of reference Barbara Schuetz, Austria, Expert practice of reference Werner Schelling, Austria, Expert practice of reference

20 20 Electronic communication Website The new website contains several webpage-styles with adapted graphical elements such as WAPES-logo, colours,...

21 21 Newsletter The electronic version of the WAPES Newsletter is shaped up according to the graphical definitions of WAPES new website.

22 22 signature Verdana 10pt Lorem ipsum, Modolore feugiat. Idunt il utpat adip esenisi. Faccum velent dolent wisim et praesed tin et nulput nos adionse dunt lore faciliq uametuero dolore ex essisi. Ro commodigna faccum ing er adit utpatem dolum iure magna augiate min ullam velesecte eril eu faccum iliquis eu facilit wis nonullaor senit adignim vel ilisl dolor inim iurem vent accum am ea commodo dolobore modolenim in volortiniam quam nis ex. Eum zzriustrud tem zzriure eugiam vel dolore do conulput la it augiate min ullam velesecte eril eu faccum iliquis eu facilit wis nonullaor. With kind regards, <Firstname & Lastname> <Function or Field of activity> AMSEP WAPES AMSPE Executive Secretariat Rue de la Loi Bruxelles Belgium Phone: Fax: <firstname.lastname>@wapes.org Central wapes@wapes.org Visit our website:

23 23 Promotionals Roll-up panel Flag

24 WAPES Executive Secretariat Rue de la Loi 95 l 1040 Brussels l Belgium Phone: l Fax: l wapes@wapes.org l Editorial by Carine Doutreloux, WAPES Layout by Koen Van Beversluys, VDAB (Belgium)