LISTS MAILING LIST RENTALS PRINT ADVERTISING

Transcription

1 BOARD OF CERTIFICATION MEDIA KIT LISTS BRAND DEVELOPMENT MAILING LIST RENTALS DESIGN The BOC is the recognized leader in credentialing and the only Athletic Trainer certifying body. Our advertising opportunities will help you reach athletic training professionals working in a variety of healthcare settings. WEB ADVERTISING PRINT ADVERTISING

2 Table of Contents: Letter to Customers... 2 Introduction of Promotional Services... 4 Infographic... 5 Cert Update Print Ad Rates and Calendar Deadlines... 6 Mailing List Rates List Rates Tracking Report List Rates Website Advertising Rates BOC Athletic Trainer Regulatory Conference BOC Athletic Trainer Regulatory Conference Sponsorship Packages Advertising Specifications for Cert Update and the AT Regulatory Conference Event Program Advertising Sales General Policies... 27

3 Dear Valued Customer, This year, the BOC is excited to share new advertising opportunities with you to support your marketing efforts. As the worldwide leader in credentialing and the only Athletic Trainer certifying body, the BOC can help you promote your products and services to athletic training professionals through a variety of print and electronic opportunities. Whether you are a researcher, employer, educational provider, retail vendor or BOC Approved Provider, we will make it easier and affordable for you to reach BOC Certified Athletic Trainers (ATs) in the United States and Internationally. Let us help your business succeed; leave the stress of marketing to us! We offer: Advertising design for , print and website campaigns We provide a variety of templates or you can have a custom designed created We can design your brochure, flyer or a postcard and have it mailed through your mail house or a mail house partnered with the BOC for exclusive discounts We can design your advertisement for placement in a publication or on the BOC website Prime web advertising space on our website with over 2 million page views annually Advertising in the Cert Update, a semiannual publication published by the BOC Blast Service and Mailing List Rentals The largest and cleanest list of ATs in the United States and internationally Lists that can be targeted in a variety of ways to reach the audience you want from specifying criteria by professional setting, state, zip code, county or any-mile radius and more E-blast service for sending an e-blast on your behalf and track click rates Mailing list will be supplied to a mail house of your choice to have mailing sent on your behalf Sponsorship opportunities at the 2013 Athletic Trainer Regulatory Conference 2

4 Our services save you time and money with competitive discounted rates. Contact Mindy Lindquist at (402) or for your order form and package information. BOC Approved Providers receive special discounts on services. Multiple media purchase discounts are available. Thank you for your continued support of the athletic training industry. Fast Facts: Year Founded: 1989 We serve more than 40,000 Certified Athletic Trainers BOC Certified Athletic Trainers represent all 50 states as well as internationally (Canada, Japan, Ireland) The BOC establishes and regularly reviews both the standards for the practice of athletic training and the continuing education requirements for BOC Certified ATs The BOC is accredited by the National Commission for Certifying Agencies (NCCA) and has the only accredited certification program for ATs in the US The BOC is a BBB Accredited Business and is headquartered in Omaha, Nebraska 3

5 INTRODUCTION PROMOTIONAL SERVICES Advertising and promotional services from the BOC The BOC has developed new services with you in mind. As the worldwide leader in credentialing and the only Athletic Trainer certifying body, we can help you promote your programs and services with a variety of print and electronic opportunities, including the following: Cert Update - a publication by the BOC reaching over 40,000 Athletic Trainers, candidates and all Approved Providers of continuing education. and Mailing List Services Website Advertising - seven prime locations on the BOC website Athletic Trainer Regulatory Conference - Event Program Advertising or Conference Sponsorship We have the largest and cleanest list of BOC Certified Athletic Trainers (ATs) in the United States and internationally. Use the BOC s services to reach ATs via or mail to support your sales and marketing efforts. Lists can be targeted in a variety of ways to reach the audience you want. The BOC can send an e-blast or mailing on your behalf or supply the list to a mail house. Not only are the discounted fees for this service competitive, but it saves you time as well. List of Services: Web Advertising Space Print Advertising Space Advertising design and Mail List Rentals design Get started, Call Today! Contact Mindy Lindquist at (402) or Sales@bocatc.org for your order form and package information. 4

6 INTRODUCTION PROMOTIONAL SERVICES Our quick view infographic helps you to identify which service is right for you Advertising & Promotional Services List Services Mailing List Services No minimums Largest, cleanest list of ATs in the US and internationally Target your audience Utilize your own mail house or use the BOC s mail house and get special pricing Print Advertising Web Advertising The BOC website generates an average of over 168,000 page views a month Reach AT students, ATs and Approved Providers Custom Design Services The Cert Update semiannual newsletter is mailed to over 40,000 ATs The Cert Update is ed to AT students Advertising design design Brochure design Postcard design No minimums Largest, cleanest list of ATs in the US and internationally Target your audience tracking Choose from 10 professional templates Custom templates Sponsorship Opportunities Advertise on BOC s social media and website Advertise in the 2013 Athletic Trainer Regulatory Conference event program 5

7 CERT UPDATE PRINT AD RATES AND CALENDAR DEADLINES Cert Update is your marketing tool to maximize your budget The Cert Update is published twice a year with summer and winter editions. Reserve your space early to get premium ad placement. You can supply your own artwork by following the BOC s guidelines or provide your information and the BOC can create your advertisement for you. EDITION Summer 2013 ARTWORK DUE TO THE BOC March 22, 2013 MAILING COMPLETED Week of June 3 EDITION Winter 2013 ARTWORK DUE TO THE BOC September 6, 2013 MAILING COMPLETED Week of November 3 Print Ad Rates* Dimensions Width Height Insert Full-Page $2,000 w/full Bleed Full Page 7 10 $2,000 2/3 Page $1,700 1/2 Page Island $1,500 1/2 Page (horizontal) $1,500 1/3 Page $1,200 1/3 Page (vertical) $1,200 1/4 Page $1,000 1/4 Page (vertical) $1,000 1/4 Page (horizontal) $1,000 1/6 Page (vertical) $ 800 1/6 Page (horizontal) $ 800 1/8 Page $ 100 Premium Positions Back Cover $2,500 Inside Front $2,500 Inside Back $2,000 Center Spread $4,000 *Refer to Page 23 for page ad sizes 6

8 MAILING LIST RATES Mailing/Address list services from the BOC Cross Country Education has been using the BOC mailing list for years. From the list, we get a high response rate. The BOC is very easy to work with and has a great turnaround time! - Heather Mankin Senior Marketing Coordinator Cross Country Education BOC mailing lists are an easy and convenient way to reach your athletic training audience. The BOC has more than 40,000 Certified Athletic Trainers (ATs). When using a BOC mailing list you can Be Certain. you are reaching ATs. We have the largest and cleanest list of ATs in the United States and internationally. We can customize your list according to state, zip code, county, radius, NATA district, professional setting and date certified. Our services can send a mailing on your behalf or supply the list to a mail house. The BOC offers the Certified Athletic Trainer mailing list to BOC Approved Providers at a discounted rate. Not only are the discounted fees for this service competitive, but it saves time as well. Mailing Address List Format and Rates** Provided Format Discount Rate Regular Rate *$0.09 *$0.14 (List is provided as an Excel file attached to an message directly to the mail house) *per name; no other set-up fees Printed Labels $0.12 $0.15 (1 x pressure-sensitive, self-adhesive labels) *per name + shipping; no other set-up fees 24-hour Rush Processing Fee - $25 (Custom orders may not be eligible 24-hour rush processing) Those that qualify for discount rates include, but are not limited to, BOC Approved Providers and researchers with IRB approval. Delivery Service: **Please allow 3-5 business days from date of receipt of order form with payment, promotional materials/ content and signed One-Time Use Agreement for orders to be processed and sent (unless you have requested the 24-hour rush processing). Discount rate pertains to the discount for Approved Providers. Please contact Mindy Lindquist, Sales and Advertising Coordinator, at (877) ext. 119 or MindyL@bocatc.org with questions pertaining to your order or Jessica O Neel, Professional Development Coordinator, at (877) ext. 120 or JessicaO@bocatc.org on how to become a BOC Approved Continuing Education Provider. 7

9 LIST RATES list services from the BOC marketing utilizing the BOC service is one of the most efficient, cost-effective marketing tools I use and I use it frequently! - Guy Andrews, MA, CSCS Executive Director Exercise ETC Inc. BOC lists are an easy and convenient way to reach your athletic training audience. The BOC has more than 40,000 Certified Athletic Trainers (ATs). When using a BOC list you can Be Certain. you are reaching active ATs. We have the largest and cleanest list of ATs in the United States and internationally. We can customize your list according to state, zip code, county, radius, NATA district, professional setting and date certified. You can purchase a list as small as 10 addresses to the whole database of over 40,000, no limits. Our services include sending an on your behalf and we now provide campaign tracking. tracking provides: Target marketing to recipients who meet a certain criteria. Link tracking to identify what products/services a particular recipient might be interested in. Link totals to allow you to gauge the overall demand for certain products/services. The number of reopens and forwards, as well as the view time, can indicate how enthusiastic a recipient is about the message. Click rate comparisons between campaigns to help identify which marketing methods are superior Options: 1. You provide the.html and plain text files and BOC sends it on your behalf 2. Newly designed templates to choose from 3. BOC custom design*** available for and print campaigns Those that qualify for discount rates include, but are not limited to, BOC Approved Providers and researchers with IRB approval. 8

10 TRACKING REPORT Track your campaign with our tracking report Your Campaign Tracking Report Project Campaign ID 3123 November Promotion Start Date 11/7/ :31:13 a.m. Report Date 11/17/2011 5:55:52 p.m. Elapsed Time s Tracked days, 6 hours Opens 17 (45%) Reopens 8 Forwards 3 Average View Time 70.8 seconds Average Time Until Opened 7 hours, 33 minutes Shortest Time Until Opened 2 minutes, 46 seconds Longest Time Until Opened Reopen Rate 17.6% Total Links Clicked s With 1+ Links Clicked 3 days, 4 hours Links Clicked/Opened 3 (38%) Links Clicked/Unopened 5 (63%) 8 (0.47 per open) 8 (0.47 per open) Estimated Opens 38 (100%) 9

11 Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Epsum factorial non deposit quid pro quo hic escorol. Olypian quarrels et gorilla congolium sic ad nauseum. Souvlaki ignitus carborundum e pluribus unum. Defacto lingo est igpay atinlay. Marquee selectus non provisio incongruous feline nolo contendre. Gratuitous octopus niacin, sodium glutimate. Quote meon an estimate et non interruptus stadium. Sic tempus fugit esperanto hiccup estrogen. Glorious baklava ex librus hup hey ad infinitum. Non sequitur condominium facile et geranium incognito. Epsum factorial non deposit quid pro quo hic escorol. Marquee selectus non provisio incongruous feline nolo contendre Olypian quarrels et gorilla congolium sic ad nauseum. Souvlaki ignitus carborundum e pluribus unum. Li Europan lingues es membres del sam familie. Lor separat existentie es un myth. Por scientie, musica, sport etc, This was sent by the BOC on behalf of (insert name). The BOC offers Certified Athletic Trainer mailing/ lists to other organizations such as BOC Approved Providers. You may opt out if you do not wish to make your address available to these organizations, or you may log in to your BOC Central profile at any time to modify your preferences. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Epsum factorial non deposit quid pro quo hic escorol. Olypian quarrels et gorilla congolium sic ad nauseum. Souvlaki ignitus carborundum e pluribus unum. Defacto lingo est igpay atinlay. Marquee selectus non provisio incongruous feline nolo contendre. Gratuitous octopus niacin, sodium glutimate. Quote meon an estimate et non interruptus stadium. Sic tempus fugit esperanto hiccup estro. This was sent by the BOC on behalf of (insert name). The BOC offers Certified Athletic Trainer mailing/ lists to other organizations such as BOC Approved Providers. You may opt out if you do not wish to make your address available to these organizations, or you may log in to your BOC Central profile at any time to modify your preferences @org.com Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Epsum factorial non deposit quid pro quo hic escorol. Olypian quarrels et gorilla congolium sic ad nauseum. Souvlaki ignitus carborundum e pluribus unum. Defacto lingo est igpay atinlay. Marquee selectus non provisio incongruous feline nolo contendre. Gratuitous octopus niacin, sodium glutimate. Quote meon an estimate et non interruptus stadium. Sic tempus fugit esperanto hiccup estrogen. This was sent by the BOC on behalf of (insert name). The BOC offers Certified Athletic Trainer mailing/ lists to other organizations such as BOC Approved Providers. You may opt out if you do not wish to make your address available to these organizations, or you may log in to your BOC Central profile at any time to modify your preferences. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Epsum factorial non deposit quid pro quo hic escorol. Olypian quarrels et gorilla congolium sic ad nauseum. Souvlaki ignitus carborundum e pluribus unum. Defacto lingo est igpay atinlay. Marquee selectus non provisio incongruous feline nolo contendre. Gratuitous octopus niacin, sodium glutimate. Quote meon an estimate et non interruptus stadium. Sic tempus fugit esperanto hiccup estro @org.com This was sent by the BOC on behalf of (insert name). The BOC offers Certified Athletic Trainer mailing/ lists to other organizations such as BOC Approved Providers. You may opt out if you do not wish to make your address available to these organizations, or you may log in to your BOC Central profile at any time to modify your preferences. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Epsum factorial non deposit quid pro quo hic escorol. Olypian quarrels et gorilla congolium sic ad nauseum. Souvlaki ignitus carborundum e pluribus unum. Defacto lingo est igpay atinlay. Marquee selectus non provisio incongruous feline nolo contendre. Gratuitous octopus niacin, sodium glutimate. Quote meon an estimate et non interruptus stadium. Sic tempus fugit esperanto hiccup estrogen @org.com This was sent by the BOC on behalf of (insert name). The BOC offers Certified Athletic Trainer mailing/ lists to other organizations such as BOC Approved Providers. You may opt out if you do not wish to make your address available to these organizations, or you may log in to your BOC Central profile at any time to modify your preferences.... Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.... Li Europan lingues es membres del sam Epsum factorial non deposit quid pro quo hic escorol. Olypian quarrels et gorilla familie. Lor congolium sic ad nauseum. Souvlaki ignitus carborundum e pluribus unum. Defacto lingo est igpay atinlay. Marquee selectus non provisio incongruous feline separat existentie nolo contendre. Gratuitous octopus niacin, sodium glutimate. Quote meon an es un myth. estimate et non interruptus stadium. Sic tempus fugit esperanto pluribus unum estro This was sent by the BOC on behalf of (insert name). The BOC offers Certified Athletic Trainer mailing/ lists to other organizations such as BOC Approved Providers. You may opt out if you do not wish to make your address available to these organizations, or you may log in to your BOC Central profile at any time to modify your preferences.... Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Epsum factorial non deposit quid pro quo hic escorol. Olypian quarrels et gorilla congolium sic ad nauseum. Souvlaki ignitus carborundum e pluribus unum. Defacto lingo est igpay atinlay. Marquee selectus non provisio incongruous feline nolo contendre. Gratuitous octopus niacin, sodium glutimate. Quote meon an estimate et non interruptus stadium. Sic tempus fugit esperanto pluribus unum estro. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Epsum factorial non deposit quid pro quo hic escorol. Olypian quarrels et gorilla congolium sic ad nauseum. Souvlaki ignitus carborundum e pluribus unum. Defacto lingo est igpay atinlay. Marquee selectus non provisio incongruous feline nolo contendre. Gratuitous octopus niacin, sodium glutimate. Quote meon an @org.com estimate et non interruptus stadium. Sic tempus fugit This was sent by the BOC on behalf of (insert name). The BOC offers Certified Athletic Trainer mailing/ lists to other organizations such as BOC Approved Providers. You may opt out if you do not wish to make your address available to these organizations, or you may log in to your BOC Central profile at any time to modify your preferences @org.com This was sent by the BOC on behalf of (insert name). The BOC offers Certified Athletic Trainer mailing/ lists to other organizations such as BOC Approved Providers. You may opt out if you do not wish to make your address available to these organizations, or you may log in to your BOC Central profile at any time to modify your preferences. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Epsum factorial non deposit quid pro quo hic escorol. Olypian quarrels et gorilla congolium sic ad nauseum. Souvlaki ignitus carborundum e pluribus unum. Defacto lingo est igpay atinlay. Marquee selectus non provisio incongruous feline nolo contendre. Gratuitous octopus niacin, sodium glutimate. Quote meon an estimate et non interruptus stadium. Sic tempus fugit esperanto hiccup estro. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation @org.com This was sent by the BOC on behalf of (insert name). The BOC offers Certified Athletic Trainer mailing/ lists to other organizations such as BOC Approved Providers. You may opt out if you do not wish to make your address available to these organizations, or you may log in to your BOC Central profile at any time to modify your preferences. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat Contact: @org.com This was sent by the BOC on behalf of (insert name). The BOC offers Certified Athletic Trainer mailing/ lists to other organizations such as BOC Approved Providers. You may opt out if you do not wish to make your address available to these organizations, or you may log in to your BOC Central profile at any time to modify your preferences. LIST RATES The BOC was valuable help as we did this for the first time. The blast they created on such short notice looked Address List Format and Rates** Provided Format Discount Rate Regular Rate Service (New Campaign) $0.12 $0.14 ( blast is sent out by the BOC on purchaser s behalf) Discounted rate: $0.12 per name + set-up charge of $60 Regular rate: $0.14 per name + set-up charge of $80 Service (Reminder for Same Campaign) $0.07 $0.07 (Reminder blast is sent out by the BOC on purchaser s behalf; all reminders must be sent within 30 days of the initial message using the same list criteria as the original order; minor changes to the content, such as updating dates, may be allowed at the BOC s discretion) Discounted rate: $0.07 per name + set-up charge of $60 Regular rate: $0.07 per name + set-up charge of $80 ***$100 hourly rates apply to full service custom design. great and it brought Logo Area Logo Area in several last minute Engaging Headline Sub-Headline for Template Contact: Pull Quote Area: Li Europan lingues es membres del sam familie. Engaging Headline Sub-Headline for Template Logo Area Engaging Headline Logo Area registrants to our event and exceeded Contact: Logo Area Engaging Headline Sub-Headline for Template Pull Quote Area: Li Europan lingues es membres del sam familie. Lor separat existentie es un myth. Por scientie, non interruptus. Contact: Pull Quote Area: Li Europan lingues es membres del sam familie. Lor separat existentie es un myth. Por scientie, non interruptus. Contact: Sub-Headline for Template Engaging Headline Sub-Headline for Template Image Area Image Area Contact: our goal. It was a Logo Logo Area Area Logo Area Engaging Headline Logo Area super day. Use this side bar to highlight important information or facts Engaging Headline Sub-Headline for Template Logo Area Engaging Headline Sub-Headline for Template Pull Quote: Logo Area Engaging Headline Sub-Headline for Template - Jodi Daane, Joints in Motion Medical, LLC. relevant to your audience. Contact: Engaging Headline Sub-Headline for Template Contact information Contact: Sub-Headline Contact: Delivery Service: ** content or prepared HTML must be provided to the BOC 3-5 business days prior to scheduled date. BOC services are not eligible for 24-hour rush processing. Please contact Mindy Lindquist, Sales and Advertising Coordinator, at (877) ext. 119 or MindyL@bocatc.org with questions pertaining to your order. 10

12 WEBSITE ADVERTISING RATES Website Advertising Rates The BOC website promotes athletic training as a healthcare profession by having information/resources available for students (candidates) to sign up to take the BOC exam, provide the most current information about the profession of athletic training and professional requirements, allow ATs to maintain their BOC certification by reporting their continuing education (CE) hours, program directors (educators) to stay current about the requirements for the BOC certification and BOC Approved Providers to market their CE offerings. Website Ad Rates BOC Main Page Slide Show Size Pricing W: 940 pixels H: 350 pixels $2,500/month Website Specifications Supply GIF, JPEG files or clean scan-ready art. The BOC can create an ad (using your logo and/or graphics) in an electronic file format. All rates are subject to change. Requirements and restrictions may vary. Contact Mindy Lindquist for details. The BOC Main Page Slide Show One of five slides available 940 pixels x 350 pixels $2,500/month 11

13 WEBSITE ADVERTISING RATES Website Ad Rates BOC Sub Pages Left Column Banner Size Pricing W: 230 pixels H: 250 pixels *$1,000/month BOC Sub Pages Bottom Column Banner Size Pricing W: 800 pixels H: 90 pixels *$800/month *Price per tabbed section Website Specifications Supply GIF, JPEG files or clean scan-ready art. The BOC can create an ad (using your logo and/or graphics) in an electronic file format. All rates are subject to change. Requirements and restrictions may vary. Contact Mindy Lindquist for details. BOC Sub Page Left Column Banner 230 pixels x 250 pixels $1,000/month BOC Sub Page Bottom Column Banner, 800 pixels x 90 pixels $800/month 12

14 BOC ATHLETIC TRAINER REGULATORY CONFERENCE This conference has Special Events: BOC AT Regulatory Conference really made me think about how I teach about state regulation and practice acts in the classroom to future athletic trainers. It also made me think about how we practice and how we could enhance some The BOC hosts the Athletic Trainer Regulatory Conference every July in the odd year. The conference is designed to create a communication network among state athletic trainer leaders and state regulatory boards. Program topics are appropriate for all audiences with a vested interest in the athletic training regulation, leadership and public protection. As a sponsor, you will reach leaders and representatives of the athletic training and regulatory industries from all 50 states. Your company sponsorship can touch hundreds through our packages and with attendees bringing their knowledge back to their member organizations. In 2011, we had more than 130 distinguished representatives in attendance from 40 states and 2 Canadian provinces. You can also purchase an advertisement in the conference event program. Look for BOC AT Regulatory Conference Event Program print ad rates on page 21 of your media kit. of the practices we do in the clinic setting. - BOC AT Regulatory Conference Participant Call to reserve your sponsorship and program advertising today! Contact Mindy Lindquist at (402) or Sales@bocatc.org for your order form and package information. 13

15 BOC ATHLETIC TRAINER REGULATORY CONFERENCE SPONSORSHIP PACKAGES Platinum Sponsor: $10,000 (1 available) Logo placement and hyperlink on conference website BOC Main Page Slide Show banner ad for the month of July 2013 ($2500 Value) Corporate description on conference website under logo Your company name listed in advance mailers Opportunity to provide giveaways in conference bags Your Platinum Sponsor banner displayed at registration Platinum Sponsor promotions in between speaker sessions Platinum Sponsor fixed logo on Power Point prior to start of conference Recognition at least 5 times as a Platinum Sponsor within conference presentations Logo placement and identification as a Platinum Sponsor in conference program Full-page advertisement in conference program Name mentions in post-conference web article at Full-page advertisement and name mentions in the winter 2013 issue of the Cert Update* ($2000 Value) 1 free BOC list rental in 2013 (Up to a $4800 Value) 1-time use of conference attendee list with contact information Recognition as a Platinum Sponsor on the BOC s hold messaging (must submit application prior to March 1) Platinum Sponsor logo/links promotion in social media posts via Facebook and Twitter along with any announcements regarding the conference Your existing commercial posted on the BOC s YouTube channel *Cert Update is a newsletter published twice a year and mailed to over 40,000 BOC Certified Athletic Trainers, over 1,000 BOC Approved Providers and 48 State Regulatory Agencies. It is also ed to athletic training students and program directors. 14

16 BOC ATHLETIC TRAINER REGULATORY CONFERENCE SPONSORSHIP PACKAGES Gold Sponsor: $7,000 Your company name listed in advance mailers Logo placement and hyperlink on conference website Corporate description on conference website under logo Opportunity to provide giveaways in conference bags Your Gold Sponsor banner displayed at registration Logo placement and identification as a Gold Sponsor in conference program 1/2 page advertisement in conference program Recognition at least 5 times as a Gold Sponsor within conference presentations Name mentions in post-conference web article at 1/4 page advertisement and name mentions in the winter 2013 issue of the Cert Update* ($1000 Value) 1 free BOC list service in 2013 (Up to a $4800 Value) 1-time use of conference attendee list with contact information Links to your website promoted in social media posts via Facebook and Twitter Your existing commercial posted on the BOC s YouTube channel *Cert Update is a newsletter published twice a year and mailed to over 40,000 BOC Certified Athletic Trainers, over 1,000 BOC Approved Providers and 48 State Regulatory Agencies. It is also ed to athletic training students and program directors. 15

17 BOC ATHLETIC TRAINER REGULATORY CONFERENCE SPONSORSHIP PACKAGES Silver Sponsor: $5,000 Your company name listed in advance mailers Logo placement and hyperlink on conference website Corporate description on conference website under logo Opportunity to provide giveaways in conference bags Your Silver Sponsor banner displayed at registration Logo placement and identification as a Silver Sponsor in conference program 1/4 page advertisement in conference program Recognition at least 2 times as a Silver Sponsor within conference presentations Name mentions in post-conference web article at Logo placement and name mentions in the winter 2013 issue of the Cert Update* 50% discount on BOC list services in 2013 (Up to a $2400 Value) 1-time use of conference attendee list with contact information Links to your website promoted in social media posts via Facebook and Twitter Your existing commercial posted on the BOC s YouTube channel *Cert Update is a newsletter published twice a year and mailed to over 40,000 BOC Certified Athletic Trainers, over 1,000 BOC Approved Providers and 48 State Regulatory Agencies. It is also ed to athletic training students and program directors. Call to reserve your sponsorship and program advertising today! Contact Mindy Lindquist at (402) or Sales@bocatc.org for your order form and package information. 16

18 BOC ATHLETIC TRAINER REGULATORY CONFERENCE SPONSORSHIP PACKAGES Bronze Sponsor: $3,000 Your company name listed in advance mailers Logo placement and hyperlink on conference website Logo placement and identification as a Bronze Sponsor in conference program 1/4 page advertisement in conference program Recognition at least 1 time as a Bronze Sponsor within conference presentation Name mentions in post-conference web article at Logo placement and name mentions in the winter 2013 issue of the Cert Update* 25% discount on BOC list services in 2013 (Up to a $1200 Value) 1-time use of conference attendee list with contact information Links to your website promoted in social media posts via Facebook and Twitter Your existing commercial posted on the BOC s YouTube channel *Cert Update is a newsletter published twice a year and mailed to over 40,000 BOC Certified Athletic Trainers, over 1,000 BOC Approved Providers and 48 State Regulatory Agencies. It is also ed to athletic training students and program directors. Welcome Reception Sponsor: $2,500 Logo placement and hyperlink on conference website Your Welcome Reception Sponsor banner displayed at the Welcome Reception Logo placement and identification as a Welcome Reception Sponsor in conference program 1/8 page advertisement in conference program Recognition as a Welcome Reception Sponsor in conference closing remarks Name mentions in post-conference web article at 15% discount on the BOC list services in 2013 (Up to a $720 Value) 1-time use of conference attendee list with contact information Links to your website promoted in social media posts via Facebook and Twitter 17

19 BOC ATHLETIC TRAINER REGULATORY CONFERENCE SPONSORSHIP PACKAGES Exclusive Breakfast or Lunch Host Sponsor: $2,000 Logo placement and hyperlink on conference website Opportunity to provide giveaways in conference bags Logo placement and identification as the Exclusive Breakfast or Lunch Host Sponsor in conference program 1/8 page advertisement in conference program Recognition as the Exclusive Breakfast or Lunch Host Sponsor during luncheon announcements Name mentions in post-conference web article at Name mentions in the winter 2013 issue of the Cert Update* 20% discount on BOC list services in 2013 (Up to a $960 Value) 1-time use of conference attendee list with contact information Links to your website promoted in social media posts via Facebook and Twitter *Cert Update is a newsletter published twice a year and mailed to over 40,000 BOC Certified Athletic Trainers, over 1,000 BOC Approved Providers and 48 State Regulatory Agencies. It is also ed to athletic training students and program directors. Breakfast or Lunch Host Sponsor: $1,000 Logo placement and hyperlink on conference website Opportunity to provide giveaways in conference bags Logo placement and identification as a Breakfast or Lunch Host Sponsor in conference program Recognition as a Breakfast or Lunch Host Sponsor during luncheon announcements Name mentions in post-conference web article at 10% discount on BOC list services in 2013 (Up to a $480 Value) 1-time use of conference attendee list with contact information Links to your website promoted in social media posts via Facebook and Twitter 18

20 BOC ATHLETIC TRAINER REGULATORY CONFERENCE SPONSORSHIP PACKAGES Conference Pens Sponsor: $700 (1 available) This sponsorship puts a pen with your company s name, logo and phone number or website in the hands of every conference attendee; the Conference Pens Sponsor will also receive recognition in conference program and on conference website Conference Notepads Sponsor: $700 (1 available) This sponsorship puts a notepad with your company s name, logo and phone number or website in the hands of every conference attendee; the Conference Notepads Sponsor will also receive recognition in conference program and on conference website Call to reserve your sponsorship and program advertising today! Contact Mindy Lindquist at (402) or Sales@bocatc.org for your order form and package information. 19

21 BOC ATHLETIC TRAINER REGULATORY CONFERENCE SPONSORSHIP PACKAGES Program Sponsor: $500 (1 available) Logo placement and hyperlink on conference website Logo placement and identification as the Program Sponsor in conference program Banner advertisement in conference program Name mentions in post-conference web article at Break Sponsor: $500 Logo placement and hyperlink on conference website Logo placement and identification as a Break Sponsor in conference program Recognition as a Break Sponsor during luncheon announcements Name mentions in post-conference web article at Speaker Sponsor: $300 Logo placement and hyperlink on conference website Logo placement and identification as a Speaker Sponsor in conference program Recognition as a Speaker Sponsor prior to conference presentation and when gift is presented to speaker Name mentions in post-conference web article at Associate Sponsor: $200 Logo placement and identification as an Associate Sponsor in conference program Name mentions in post-conference web article at 20

22 BOC ATHLETIC TRAINER REGULATORY CONFERENCE CONFERENCE EVENT PROGRAM PRINT AD RATES AND DEADLINES BOC AT Regulatory Conference Conference Event Program Your company can place an advertisement in the AT Regulatory Conference event program and reach hundreds of professionals, including leaders and representatives of the athletic training and regulatory industries from all 50 states. Each conference attendee gets the event program at registration check-in and it is also available on the BOC website and ed to over 40,000 ATs after the conference. In 2011, we had more than 130 distinguished representatives in attendance from 40 states and 2 Canadian provinces. *Refer to Page 22 for page ad sizes Print Ad Rates Dimensions Width Height Insert Full-Page $2,000 w/full Bleed Full Page 7 10 $2,000 2/3 Page $1,700 1/2 Page Island $1,500 1/2 Page (horizontal) $1,500 1/3 Page $1,200 1/3 Page (vertical) $1,200 1/4 Page $1,000 1/4 Page (vertical) $1,000 1/4 Page (horizontal) $1,000 1/6 Page (vertical) $ 800 1/6 Page (horizontal) $ 800 1/8 Page $ 100 Premium Positions Back Cover $2,500 Inside Front $2,500 Inside Back $2,000 Center Spread $4,000 21

23 ADVERTISING SPECIFICATIONS FOR CERT UPDATE AND THE AT REGULATORY CONFERENCE EVENT PROGRAM Full-Page and 2/3 Page ad sizes Full-Page w/full Bleed 8.25 x $2,000 Full-Page 7 x 10 $2,000 2/3 Page x 10 $1,700 22

24 ADVERTISING SPECIFICATIONS FOR CERT UPDATE AND THE AT REGULATORY CONFERENCE EVENT PROGRAM 1/2 Page horizontal and vertical ad sizes Full-Page 1/2 Page (Horizontal) 7 x $1,500 Full-Page 1/2 Page Island x 7.5 $1,500 23

25 ADVERTISING SPECIFICATIONS FOR CERT UPDATE AND THE AT REGULATORY CONFERENCE EVENT PROGRAM 1/3 Page horizontal and vertical ad sizes Full-Page 1/3 Page x $1,200 Full-Page 1/3 Page (Vertical) x 10 $1,200 24

26 ADVERTISING SPECIFICATIONS FOR CERT UPDATE AND THE AT REGULATORY CONFERENCE EVENT PROGRAM 1/4 Page horizontal and vertical ad sizes Full-Page 1/4 Page x 3.5 $1,000 Full-Page 1/4 Page (Horizontal) 7 x $1,000 1/4 Page (Vertical) x 3.5 $1,000 25

27 ADVERTISING SPECIFICATIONS FOR CERT UPDATE AND THE AT REGULATORY CONFERENCE EVENT PROGRAM 1/6 Page horizontal and vertical and 1/8 Page ad sizes Printing Specifications Trim size: 8-3/8 x 10-7/8 Files must be 300 dpi, absolute minimum would be 150 dpi Digital ad provided as a.pdf,.eps or TIFF file. Fonts must be embedded and/or converted to outline Hard copy must be mailed or faxed Bleed requirements: Copy must measure at least 8-5/8 x 11-1/8 with usable area within 8-1/8 x 10-5/8 Four-color: The BOC requires a color proof. PMS colors must be submitted as four-color process Full-Page 1/6 Page (Horizontal) x $800 1/8 Page x $100 1/6 Page (Vertical) x $800 Reserve your space today! Discounts may be available for multiple issue placements. Contact Mindy Lindquist at (402) or Sales@bocatc.org for your order form and package pricing. 26

28 ADVERTISING SALES GENERAL POLICIES Advertising Sales General Policies The Board of Certification, Inc. (BOC) accepts advertisers that provide products and services that benefit our readers. We will refuse any advertisement that we believe is incompatible with our mission. The presence of an ad on our website, in one of our publications or programs does not imply endorsement of the advertised company or product. Advertisers and sponsors must not make unsubstantiated claims or suggest that the BOC has endorsed a product. We reserve the right to refuse any advertising*. The BOC maintains a distinct separation between advertising content and editorial content. All advertising content on the BOC s website or in one of our publications or programs is clearly labeled as an advertisement. Sponsored areas of the site are labeled as such, and the sponsoring organizations are identified. * Please note: ads that use the term trainer or training room instead of athletic trainer or athletic training facility or ATC instead of AT or NATABOC instead of BOC will not be accepted. The BOC reserves the right to reject ads deemed improper for our audience. Advertising Criteria Criteria subject to change without notice Eligible Advertising includes: Advertisements for products and services of interest to athletic trainers may be considered, unless otherwise excluded. Advertising must be factually accurate, must not be misleading, and must be in good taste. Advertising must adhere to human rights legislation and not discriminate on any prohibited grounds. 27

29 ADVERTISING SALES GENERAL POLICIES Prohibited Advertising includes: Alcohol Tobacco products Firearms and weapons Fireworks Health care services (clinics, hospitals, procedures, lab testing) Legal (including malpractice) Pornography Gambling and lottery Political ads Social cause ads Religious ads Competitors Comparative advertising (no mention of competitive brand names within an ad banner) Advertising formats that are prohibited include: Pop-ups and floating ads or surveys Ads that have forms within them to collect personally identifiable information while a visitor is on Positions Premium ad placement positions are guaranteed. All other ads are placed according to pagination requirements and space available. In the event of cancellations, we do have a waiting list for advertisers. Advertisers on the waiting list will be notified as opportunity becomes available with BOC discretion based on scheduling deadlines. Liability Advertisers and/or advertising agencies assume liability for all advertising content and are responsible for claims made against the publisher arising from advertising. The BOC does not endorse any companies or products. 28

30 ADVERTISING SALES GENERAL POLICIES BOC s Rights The BOC reserves the right to reject any advertisement. The BOC also may place the word advertisement with copy that, in the BOC s opinion, resembles editorial matter. The BOC retains the right to decline or refuse any advertisement for any reason at any time without liability even though previously acknowledged and accepted and/or if, for any reason, it becomes necessary to omit the advertisement. Acceptance of an advertisement does not mean endorsement by the BOC of the products and/or services advertised the advertising parties, or the claims made in said advertisements. The BOC will not knowledgeably accept advertising that does not meet government regulations. Advertising and sponsorship criteria that must be met to allow the company to advertise or sponsor include: No implication of endorsement by the BOC of product or advertiser may be made. The BOC retains final approval of all sponsor and product messages, banners and advertising copy that are directly linked or adjacent to the content. This includes verification of advertisement content and placement before it is produced on the site. The advertisement, advertising icons and company logos must be displayed in such a way that they clearly are not part of the BOC, website, publications or programs content. 29

31 ADVERTISING SALES GENERAL POLICIES The BOC reserves the right to reject, cancel or remove at any time any advertisement from the BOC website, publication or programs for any reason. In such a case, the BOC will provide prompt notice to the advertiser, together with an explanation. BOC also reserves the right to determine the appropriate placement of the advertisement on the website. Collecting and selling of mailing lists without the users express permission is not allowed. Payment Terms All rates are quoted per issue and web rotation. BOC Approved Providers receive a 10 percent discount on all advertising. No agency discounts. Payment terms are net 30 days from date of invoice or unless otherwise specified. All prices are quoted in U.S. dollars. No foreign currency will be accepted. Cancellation Policy To cancel an advertising order, you must submit your cancellation request in writing to Sales@bocatc.org a minimum of 30 days prior to the reservation deadline unless specified. Advertisers will be held accountable for all advertising fees if contracts are cancelled less than 30 days before the issue s reservation deadline or specified cancellation date. If you have secured an issue within 30 days of the reservation deadline or after the specified cancellation date, your order cannot be cancelled. The individual who signs the contract signs as a representative of the advertiser s company; and the burden of payment lies with the company, not the individual. The advertising company named on the contract is aware that if, for any reason, the individual whose signature is on the contract is no longer with the company, the company is still responsible for all fees associated with the agreement. 30

32 ADVERTISING SALES GENERAL POLICIES These guidelines are intended to provide general guidance. They are not inclusive or exhaustive and are subject to change at the discretion of the BOC at any time. * Please note: ads that use the term trainer or training room instead of athletic trainer or athletic training facility or ATC instead of AT or NATABOC instead of BOC will not be accepted. The BOC reserves the right to reject ads deemed improper for our audience. To become a BOC Approved Provider visit the BOC website or call and ask for the Professional Development Coordinator. 31