API IN-APP DESIGN GUIDELINES

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1 API IN-APP DESIGN GUIDELINES

2 uber.com 2 TABLE OF CONTENTS Introduction How to Attribute Uber How to Reference Uber Products How to Implement Uber Buttons How to Use the Uber Status Bar How to Display Rides by Uber How to Use the Uber Badge How to Use Other Uber Brand Assets

3 uber.com 3 INTRODUCTION Our brand is more than the Uber name and logo it s our values and our reputation. And that s why the details matter so much to us. Following these design guidelines consistently within your app and adhering to the policies described in our Terms of Use will provide the best results from the Uber brand.

4 uber.com 4 ATTRIBUTE UBER Your app is unique, and its branding should reflect that. DO Use the phrase Rides by Uber to explain the integration DON T Include Uber as part of your app s name Include any Uber graphic element in your app s branding Suggest that Uber promotes or endorses your app

5 uber.com 5 REFERENCE UBER PRODUCTS Use the product display name exactly as returned from the Products API endpoint. Don t call Uber products anything other than their approved product names.

6 uber.com 6 IMPLEMENT UBER BUTTONS Section Title Section Title Section Title Section Title The Uber buttons should be used to introduce the Uber experience within your app. Get a ride Button label Button label Button label Paragraph Title I will build something wonderful with the Uber Button label aenean Request endpoint. I will build something Button label wonderful with the Uber Request endpoint. Button label venenatis Label Name $12.98 Paragraph Title Button label Label Name $12.98 Button label condimentum I will build something wonderful with the Uber Request endpoint. I will build something Ride there with Uber Get a ride Button Ride there with Uber wonderful with the Uber Request endpoint. I will build something wonderful with the Uber Request endpoint. FULL WIDTH HALF WIDTH LIST VIEW SMALL BUTTON Use this option when you need a stand-alone button within the context of a calendar event or address. Use this option when you need a standalone button and the full width version doesn t fit or make sense. Add this button to a list of other actions a user can take. This option should only be used if our full width button doesn t work with your design.

7 uber.com 7 USE THE UBER STATUS BAR Your Uber is arriving now The Uber status bar allows your users to see where they are in the ride flow without leaving your app. Section Title DO Only show the status bar when the user is not on the map view Use the Uber Badge with the status message Give emphasis to the Arriving Now state by animating or changing the color of the status bar Paragraph Title I will build something wonderful with the Uber Request endpoint. I will build something wonderful with the Uber Request endpoint. I will build something wonderful with the Uber Request endpoint. I will build something wonderful with the Uber Request endpoint.

8 uber.com 8 DISPLAY RIDES BY UBER Be sure to attribute the integration to Uber. Use the phrase Rides by Uber along with the Uber badge to provide context for your users. RIDES BY UBER Use the grey lockup on dark backgrounds. RIDES BY UBER Use the black lockup on light backgrounds.

9 uber.com 9 USE THE UBER BADGE PNG The Uber badge is available in 10 sizes. Do not alter the dimensions or create a custom size. SVG The SVG files of the Uber badge can be resized as long as they remain proportional. The Uber badge has been designed for maximum legibility, brand recognition, and impact. DO 78 px Maintain clear space around the Uber badge 70 px 64 px 58 px DON T Alter the Uber badge in any way, including the color, opacity, or proportion Use the Uber badge and the Uber logotype together Use the U from the Uber badge as a stand-alone asset Alter the size of PNG files 50 px Clear space 44 px 36 px Clear space Clear space The clear space around the logotype is determined by the width of the logotype. 28 px Clear space 22 px 16 px 62% 100%

10 uber.com 10 USE OTHER UBER BRAND ASSETS Do not alter any Uber brand asset, including the color, size, proportion, or opacity. UBER CARS ICONS Use the appropriate car icons for the Uber products offered in your app. These are the U.S. product names. Check uber.com/cities for your local equivalent. uberx uberxl uberblack SUV DROPPED PIN Users can identify their exact location with the pin.

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