Microsoft stores badge guidelines. February 2016

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1 Microsoft stores badge guidelines February 2016

2 Welcome Together we can do amazing things. Millions of fans, thousands of partners and developers across the world empower people and organizations do great things with Microsoft products. Whether you are developing your own content and promoting it on your channels or linking to others in Microsoft stores we want to make your experience easier. We have created these unified marketing guidelines to help you link to content in our stores and be successful in your campaigns. Thank you for developing on our platforms and helping your customers get to the right place on behalf of Microsoft. Have fun and enjoy. As always, please send us your feedback and questions at Microsoft stores badge guidelines 2

3 Purpose What is this guide? We created these guidelines to help you correctly and easily promote content on Microsoft stores. We hope you enjoy the guidelines and find them easy to use in your work. We ask you to feature store badges every time you promote content on our stores. As you know, historically our badges were product-centric, focusing on multiple touchpoints: Windows, box and Microsoft store online. As we are shifting to a single store destination we are starting to unify our badge design around a single brand Microsoft. We ask you to use the new Get it from Microsoft badge design every time you promote content on our storefronts. It is intended for use when promoting movies, music, apps, games and other content available across Windows and services like Microsoft Movies & TV and Microsoft Groove Music. As a bonus, we are also creating a new way to highlight Universal Windows Platform apps and games that work only on. You can optionally use the new promotional badge Get it on in your campaigns. We defer to the Get it from Microsoft badge as the default badge and encourage you to update your existing badges to the new ones to unify your customers` experience and take full advantage of the Microsoft name. Microsoft stores badge guidelines 3

4 Badge introduction The Get it from Microsoft badge should not be confused with the Microsoft brand logo, which is not intended for this use. The Get it from Microsoft badge always appears in full color with white type and a black background as shown. The gray border surrounding the badge is part of the badge artwork and must be included. If you require artwork without a border please let us know at appbadge@microsoft.com. Use the Get it from Microsoft badge whenever you link to content offered on Microsoft stores and for Microsoft services like Microsoft Movies & TV and Microsoft Groove. It should be included on all communications, such as TV commercials, print ads, video trailers, , newsletters, banners, packaging and websites. To promote apps and games made only for you can opt to use the promotional Get it on badge. Microsoft stores badge guidelines 4

5 Get it from Microsoft lockup Badge artwork The badge artwork is provided in.png format for low resolution web or onscreen communications and.pdf format for use in printed materials and high resolution web and onscreen placements. Only use the artwork provided here, never create your own badges or alter artwork in any way. Requirements For print:.27in or 7mm tall For online: 32px tall Minimum: 14px tall Maximum: 26px tall The Get it from Microsoft badge must be legible on all marketing communications in which you promote content offered on Microsoft stores. For all web communications you must provide a link to content in the stores. Minimum size In print, the logo should never appear smaller than.27in or 7mm tall. On-screen, it must appear at least 32 pixels tall. The Get badge is for online use only. Minimum size is 14 pixels and up to 26 pixels tall. When larger than 26 pixels, use the Get it from Microsoft default badge. Clear space Preferred clear space is equal to one-quarter of the height of the badge. When badge is placed within very limited space, such as mobile device banners, minimum clear space is equal to onetenth of the height of the badge. Preferred clear space is 1/4 of the height of the badge Minimum clear space for limited space is 1/10 of the height of the badge Badge Generator The Badge Generator is a simple way to create and get all the badge and hyperlinks to Microsoft stores. Microsoft stores badge guidelines 5

6 Get it on lockup Requirements The Get it on badge is meant to be used for apps and games that are only available on, whereas all other apps, games, and content types should be promoted using the Get it from Microsoft badge, or the Get badge if space is limited. Minimum size In print, the badge should never appear smaller than.27in or 7mm tall. On-screen, it must appear at least 32 pixels tall. Clear space For print:.27in or 7mm tall For online: 32px tall Preferred clear space is equal to one-quarter of the height of the badge. Preferred clear space is 1/4 of the height of the badge When badge is placed within very limited space, such as mobile device banners, minimum clear space is equal to one-tenth of the height of the badge. Badge Generator The Badge Generator makes it simple to create and get all the badges and hyperlinks needed to promote Windows Store content. Minimum clear space for limited space is 1/10 of the height of the badge Microsoft stores badge guidelines 6

7 Text reference Store references Use store name such as Windows Store, box Store to indicate content availability within copy. For example, say: Get <app name> from Windows Store ; Get <game name> from box Store ; Get <device> from Microsoft store online. For Windows phones If the content is available across multiple stores, say: Get <game name> from Windows and box stores. If your app or game runs on only, say: For Windows PCs Get <app/game name> from Microsoft for. Universal app reference When you are linking to a Universal Windows Platform app or game that works across multiple devices use the Microsoft badge. If you are linking to an app or game, that is available across multiple stores, but is not linked across them or not built on the Universal Windows Platform, then add the device designation underneath the badge if it is not designated otherwise: For Windows phones For Windows PCs For box One, For box 360 Microsoft stores badge guidelines 7

8 Localizing badges The localized badges may be downloaded from the Badge Generator. The Microsoft and brand names always appear in English. Never translate them. Do not create you own translation or localized badges. Available languages Arabic, Belarusian, Bengali, Bosnian, Bulgarian, Chinese Simplified, Chinese Traditional, Croatian, Czech, Danish, Dutch, English, Estonian, Filipino, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Latvian, Luthuanian, Malay, Norwegian, Polish, Portuguese - Brasil, Portuguese Portugal, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swahili, Swedish, Thai, Turkish, Ukrainian, Vietnamese Hankige see এট প ন Get it on Doe meer met ﺍﺣﺼﻞ ﻋﻠﻰ ﻣﺎ ﺗﺮﻳﺪ ﻓﻲ Scaricalo in Атрымайце гэта на Získat ve Dobijate uz Вземетe го за Få det på Nabavite za Magkaroon nito sa Αποκτήστε το σε Introduction How we look Examples קבל עם でダウンロード Hanki Obtenir sur Hanki se Obtenir sur Jetzt unter Szerezze be Dapatkan di Iegūstiet to operētājsistēmā पर इस प र कर 에서 받기 Microsoft stores badge guidelines 8

9 Additional guidance for the Microsoft badge lockup Use only the Microsoft or Windows badge artwork provided by Microsoft. Do not modify, angle, animate, rotate, or tilt the Microsoft badge. DO NOT compress or strech the badge DO NOT use one-color badge DO NOT rotate the badge DO NOT reverse background color DO NOT change background color DO NOT add drop shadows DO NOT use gradient colors DO NOT alter the border DO NOT distort the badge Download from Get DO NOT change text DO NOT rearrange the badge Microsoft stores badge guidelines 9

10 Examples Microsoft Store Badge Guidelines 10

11 Banners Want to promote your product, but don`t know where to start? We`ve created these examples to showcase how a simple campaign might look. Always center-align the badge. Use small badge when space is limited.. Product shot Contoso Contoso Product shot 250 px x 250 px Contoso 300 px x 250 px Contoso Contoso 160 px x 600 px 120 px x 600 px 234 px x 60 px Contoso 468 px x 60 px Contoso 728 px x 90 px Microsoft stores badge guidelines 11

12 Mobile The badge must be legible on all marketing communications where it is used to promote your app. Follow the minimum size guidelines located on page 5. Microsoft stores badge guidelines 12

13 Print and video Use the badges on content or in line with other badges. Badge placement should be center-aligned, not in the corner. Treat it as a call to action. Use the largest size badge that fits the layout. Microsoft stores badge guidelines 13

14 Websites Microsoft stores badge guidelines 14

15 Product packaging The Get it from Microsoft badge may appear on either the side or back of the package. Place the badge below or beside your app icon or the name of the app in text. When designing for multiple languages, do not use multiple localized badges. Instead, display translations in text below the badge. App artwork Microsoft stores badge guidelines 15

16 Device chassis Use these images to display your content on Windows devices. Windows device chassis can be displayed vertically or horizontally. Replace the blank screen with your promotable content. The downloadable files are layered, high resolution.psd files in three perspectives of each form factor. Download the files here Usage guidelines The chassis of convertible, desktop, laptop, phone and tablet devices can be used only to promote content available in the Microsoft stores. Feature only device chassis for which your content is available. Do not use a chassis if your app is not designed to display on the screen size and resolution of that device. Do not display a device chassis with a blank screen. You must show a screenshot of your content in the device. You may resize the images, but only use the perspectives provided. Working with the files Open the device chassis with Adobe Photoshop. To showcase your content in the screen area, doubleclick the icon in the Open to Update Screen layer. Open the Replace Contents to Update Screen nested layer and place the artwork for your content. Microsoft stores badge guidelines 16

17 Image sizes Use device chassis at a size that is clearly legible. If you require high-resolution images send us an at appbadge@microsoft.com and describe your media and requirements. Do not display the product images smaller than the minimum size shown here. Maintain the correct relative product sizes whenever multiple products are shown. Desktop, laptop, convertible, tablet: 71px minimum. Phone: 50px minimum. Microsoft stores badge guidelines 17

18 The Microsoft Affiliate Program If you are a blog or news site, an app developer, a coupon site, a device company, a start-up or you just want to monetize the traffic you refer from your website or other marketing channels, the Microsoft Affiliate Program provides a great opportunity for you to partner with Microsoft to provide great content to your audience and make money along the way. The Affiliate program gives you a unique way to feature various Microsoft products in your communications and earn up to 10% commission on qualifying sales. It s FREE, it s simple and it pays. Learn more about the program: Microsoft stores badge guidelines 18

19 If you ve just read these guidelines, you have our appreciation. It means you share our belief in details and quality. We know applying these principles takes time and effort, but the stories we tell in all our Microsoft communications will be stronger for it.

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