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1 BlackBerry World Logo Guidelines BlackBerry World Logo Guidelines

2 2 BlackBerry World Logo Guidelines BlackBerry World logo Black/Dark Background The logo should be used on marketing materials to promote the download of an app, game, album, song, movie or TV show from BlackBerry World. It should always appear as seen here, with all elements in the correct position and at the correct proportion. It should never be redrawn or modifi ed. Give it some breathing space and treat it with care; it s a simple element, but a powerful one. Box BlackBerry World Icon Call to action & BlackBerry World Logotype The logo should appear on every piece of creative promoting the store and it s products.

3 3 BlackBerry World Logo Guidelines BlackBerry World logo White/Light Background When the logo is needed to be placed on a white or light coloured background, this version of the logo should be used. The black box will ensure maximum clarity and standout. Box BlackBerry World Icon Call to action & BlackBerry World Logotype

4 4 BlackBerry World Logo Guidelines Exclusion Zone & Minimum Size To ensure the integrity of the logo whenever it is used an exclusion zone has been defined that no other item such as text, other logos, photography or graphic elements should enter. This minimum space should be maintained as the logo is proportionally enlarged or reduced in size. There is also a minimum size so that the logo is always viewed clearly. Clear space The minimum clear space around the BlackBerry World logo is determined by 2 data packs from the BlackBerry logo. Minimum size Do not use the logo smaller than 25mm wide in print communications or smaller than 175 pixels wide in digital communications.

5 5 BlackBerry World Logo Guidelines Usage Guidance Placement on Different Backgrounds Primary choice of logo The BlackBerry World logo with the black box should be used primarily. Where this is not possible, on white or very light backgrounds please use the white box version. Alternative choice of logo

6 6 BlackBerry World Logo Guidelines Usage Guidance Placement on Different Backgrounds When placing the logo over an image, great care should be taken to ensure that the the contrast of the image doesn t reduce the legibility of the logo. Ideally the logo should be placed on a part of the image that has even colour and little detail. In all situations, ensure that there is a significant contrast between the logo and the background. Legibility is crucial at all times.

7 7 BlackBerry World Logo Guidelines Usage Guidance Incorrect Examples Change the colour of the box or any element of the logo. Change the size or proportions of the box. Move any of the elements within the box. Outline the box. Alter the corner radius of the box.

8 8 BlackBerry World Logo Guidelines RIM Word Mark RIM marks that appear on the following list are registered or pending with the U.S. Patent and Trademark Office and other countries. A list of RIM marks can be found at: The absence of a RIM mark from this list does not mean that RIM does not use the mark, that the mark is not a registered trademark of RIM or that the BlackBerry product or service is not actively marketed or is not significant within its relevant market. BlackBerry BlackBerry 10 BlackBerry World BlackBerry Messenger BlackBerry PlayBook BBM BBM Music BlackBerry Mobile Fusion BlackBerry Enterprise Service 10 BlackBerry ID BlackBerry Bold BlackBerry Curve BlackBerry Torch BlackBerry Desktop Software BlackBerry Built-In BlackBerry Connect BlackBerry Connection BlackBerry Protect BlackBerry Unite! BlackBerry WebWorks Research In Motion RIM

9 2013 Research In Motion Limited. All rights reserved. BlackBerry, RIM, Research In Motion and related trademarks, names and logos are the property of Research In Motion Limited and are registered and/or used in the U.S. and countries around the world.

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