PBL: Contemporary Sports Issues

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1 Competency: Finance and Economics in Sports Industry 1. Describe the economic impact of sports and entertainment events in various areas: locally, regionally, nationally, and internationally. 2. Discuss key sources of revenue for sport organizations and facilities. 3. Explain the role of ticket and concession sales, corporate sponsorship, licensing sport merchandise, fundraising, and franchising. 4. Apply the basic economic principles of scarcity, cost/benefit analysis, opportunity cost, and supply and demand to the production and consumption of professional and intercollegiate sports. 5. Demonstrate an understanding of budgeting practices within sports organizations and public and private financing utilized in the sports industry. 6. Identify and understand basic financial terms. 7. Identify expenditures as related to sports and entertainment industries. 8. Describe the importance of business and financial plans. 9. Analyze basic financial documents: budgets, income statements, balance sheets, and breakeven point analysis. 1. Describe the individual as a sport consumer. 2. Discuss the group influences on the sport consumer. Competency: Sports Consumer Behavior 3. Describe strategies for building a relationship with the consumer. 4. Discuss the influences involved in consumer decision making in sports. 5. Discuss the psychology of sport consumer behavior. 6. Analyze the numerous cultural constituencies affecting and affected by the sport industry. 7. Develop an understanding of how sport, professional and amateur, can influence life. 8. Discuss social issues (e.g., race, gender, deviance, and youth socialization) from within the sports world, how they are perceived, and how fans respond to them. 9. Discuss various perceptions and social limits of sport across diverse cultures. 10. Discuss key sport marketing theories and concepts such as the unique elements of the sport product, sport consumer behavior, brand management, relationship marketing, sport sponsorship, and sport sales/promotions. Page 1

2 1. Discuss international contract negotiations. Competency: International Sports 2. Characterize the international sports marketing environment. 3. Discuss the impact of globalization on sports. 4. Discuss the strategies that professional sport leagues have used to cross international boundaries. 5. Describe the organizational structure of Olympic sport. 6. Compare the difference involved in representing athletes in different sports and in different countries. 7. Identify key historic changes that have taken place in international sport. 8. Describe the various governance structures within international sports. 9. Describe the historical evolution of international sports. Competency: Legal Considerations 1. Identify state and federal laws enacted to address specific issues within the sport industry. 2. Describe how legal issues are decided. 3. Identify sex discrimination issues. 4. Define collective bargaining agreements as a component of labor law pertinent to sport. 5. Describe the importance of liability, negligence, and safety in the sport setting. 6. Discuss the impact of labor laws and labor unions on sports. 7. Explain the purpose and benefits of copyright protection. 8. Identify purpose, types, and terms and need for contracts. 1. Generate a contract for the sports professional. Competency: Professional Sports 2. Demonstrate contract negotiation for the selected sports professional. 3. Contrast the differences among the salary caps used within sport leagues. 4. Classify the basic structure of the professional sport industry including league and team operations and the commonalities and differences among league sports and individual sports. 5. Explain the role of the commissioner in league and individual sports. 6. Illustrate the storied labor management struggles of the professional sport industry and their impact on the various leagues involved in them. 7. Describe the unique aspects of professional sports. 8. Describe the various governance structures within professional sports. 9. Describe the historical evolution of professional sports. 10. Identify and define standards of controlling professional sports. Page 2

3 Competency: Sociological Aspects of Sports 1. Explain the role and importance of school and youth sports in contemporary American society. 2. Illustrate the historical development of school and youth sport programs and offerings. 3. Analyze the management and governance systems that affect school and youth sport organizations. 4. Describe current issues facing recreational sport today. 5. List the benefits of sports as well as the dark side of sports. 6. Analyze how sport and entertainment events can cultivate social responsibility. Competency: Public Relations 1. Illustrate how the broadcasting industry works, what audience their sport attracts, the competitive nature of the media business including the dynamics of their local market, and how valuable positive exposure can be to a sport organization. 2. Define communication technology and its impact on sport. 3. Describe the requirements of the public relations role and the need for information systems. 4. Write and prepare press releases. 5. Explain the use of a sports media guide and its value to the press. 6. Organize and facilitate an effective press conference. 7. Explore ways in which effective publicity affects a sports program. 8. Compare and contrasts media sources for public relations and advertising. 9. Discuss the importance of positive and negative public relations for sports; how firms assist in creating favorable images, and how athletics can affect public perceptions. 10. Identify potential benefits of celebrity endorsement. 11. Describe public relations efforts related to fans, publishing, and speaking engagements. Page 3

4 Competency: Sports Facility and Event Management 1. Describe critical event management functions and discuss the current issues in event management. 2. Discuss food and beverage services and onsite merchandising at a sports and entertainment event. 3. Describe some of the safety and liability concerns that a facility manager must address. 4. Discuss how certain laws, rules, and regulations directly impact business decisions in the event and facility management context. 5. Determine policies and practices for maintenance, scheduling, use, and supervision of sport facilities. 6. Discuss prevention procedures and preparation techniques including risk management. 7. Describe potential marketing and sales techniques used before, during, and after events. 8. Describe the role of sponsorship and evaluate potential techniques for effective utilization. 9. Discuss criteria for selecting venues. 10. Explain the process for planning an event including budget and follow up activities. 11. Explain factors affecting attendance at an event. 1. Describe college compliance and eligibility in sports. Competency: Intercollegiate Athletics 2. Explain current issues facing collegiate athletic coaches and administrators. 3. Discuss the impact of governance on intercollegiate athletics. 4. Describe the current financial situation in U.S. college athletics. 5. Describe the historical evolution of collegiate sports. 6. Define the role of interscholastic athletics in education. 7. Discuss eligibility standards at the high school and college level. 8. Describe the similarities and differences between professional sports and college athletics. 9. Describe information on the organizational structure of college athletics. 10. Describe the NCAA s, NAIA s, and NJCAA s roles as the governing bodies in collegiate athletics. Page 4

5 Competency: Sports Management 1. Identify and apply the basic management skills needed to be a successful sport manager including communicating verbally and in writing, managing diversity, managing technology, making decisions, understanding organizational politics, managing change, motivating employees, and taking initiative. 2. Evaluate various leadership styles and recognize different levels of management and the skills associated with each. 3. Discuss the unique aspects of sport management. 4. Apply the strategic management process to organizations in the sport, leisure, and recreation industries. 5. Demonstrate ability to apply the SWOT analysis. 6. Identify the four functions of management and explain how these functions are used in sports and entertainment business operations. 7. Explain the manager s role in decision making. 8. Discuss the importance of human relations skills and communication for an effective leader/manager. 9. Discuss effective motivation techniques and effective work teams. 10. Identify and explain the steps in the planning process and the strategic planning tools used by managers. 11. Explain the steps in a successful change process. 12. Explain the different types of organizational structures with the sports and entertainment industries. Competency: Sports Management and Marketing Agencies 1. List the reasons for the growth of the sports agency industry over the past three decades. 2. Create a sport management and marketing agency plan. 3. Define the functions of sport management and marketing agencies. 4. List the types of sport management and marketing agencies. 5. Discuss the challenges facing sport management and marketing agencies. 6. Analyze the differences involved in representing athletes in different sports. 7. Describe the role of a sports agent. 8. Discuss the legal and ethical dilemmas that arise in the sports agency industry. 9. Explain the agent s and general manager s roles in an athlete s contractual agreement. Page 5

6 Competency: Sport Tourism 1. Discuss the impact of sport tourism. 2. Define sport tourism. 3. Discuss the connection of sport and tourism. 4. Describe the various segments of tourism. 5. List the three types of sports tourism. 6. Describe the approaches to sustainability of sport tourism social, economic, and environmental. 7. Discuss strategies to leverage tourism with sports. 8. Describe the major dimensions of sport tourism. 9. Identify future trends for sports tourism. Page 6

7 References: Career Cluster Resources for Marketing, Sales & Service National Association of State Directors of Career Technical Education Consortium. Washington, DC. Career Cluster Resources for Business, Management and Administration National Association of State Directors of Career Technical Education Consortium. Washington, DC. Sports and Entertainment Marketing Career and Technical Education. Tennessee Department of Education. Nashville, TN. Sports and Recreation Management Major Course Descriptions Concordia University of Chicago, Chicago, IL. Sport and Recreation Management Course Descriptions. Columbia University, New York, NY. Sport Management Course Descriptions. Humber College, Toronto, Canada. Sports Administration Course Descriptions. University of Louisville, Louisville, KY. Sport Management Course Descriptions. Barry University, Miami Shores, FL. Introduction to Sport Management Course Syllabus. Bucks County Community College, Newtown, PA. Introduction to Sports Administration Course Syllabus Western Nebraska Community College, Scottsbluff, NE. Multiple Sport Management Course Syllabuses. St. Johns University, New York, NY. Principles of Sports Management Course Syllabus. Adams State College, Alamosa, CO. Sport & Society Course Syllabus Mercy College, Dobbs Ferry, NY. Event and Facility Management Course Syllabus University of Central Florida, Orlando, FL. Introduction to Sport Management Course Outline Butler Community College, El Dorado, KS. Page 7

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