Sport Marketing & Promotions

Transcription

1 Sport Marketing & Promotions The Sport Marketing & Promotion Concentration in the MS in Sport Business program gives graduate students tools and skills they need to create innovative approaches to spectator and participant sport that cultivate positive fan experiences Leah Moore STHM 11 Philadelphia Union

2 MS in Sport Business Sport Marketing & Promotions Concentration AN INNOVATIVE APPROACH The Sport Marketing and Promotion concentration prepares students with the skills and competencies to understand how to develop and implement effective strategies that meet the diverse needs of sport consumers and stakeholders. With an emphasis on spectator and participant sport, students engage areas of production, pricing, consumer behavior, and distribution in an effort to generate sustainable and innovative approaches to these areas that cultivate positive fan and consumer experiences. A DYNAMIC CURRICULUM Required Courses Legal Issues in Sport & Recreation Quantitative Reasoning Sport Facility Management Sport Finance & Economics Sport Marketing Strategic Management in Sport & Recreation Graduate Internship Concentration & Electives Consumer Behavior in Sport & Recreation Sport Media & Communication Sport Sponsorship & Sales STHM Free Elective Fox School of Business Elective A FLEXIBLE SCHEDULE All courses in the MS in Sport Business are offered after 5:00 p.m. This allows students to keep or take on full-time employment or pursue internships and assistantships during the day. A typical full course load would include 9 credits each semester, allowing the majority of students to finish the program in 4 semesters. However, students who wish to take on larger loads may be able to finish in as few as 12 months. STRENGTH IN PARTNERSHIP STHM offers students the opportunity to connect with a global network of industry partners eager to engage with master s students. Through the School s Center for Student Professional Development, connect with hundreds of companies and organizations that seek to actively recruit management talent for internship opportunities and professional employment. CONTACT INFORMATION Temple University School of Tourism and Hospitality Management 1810 N. 13th Street Speakman Hall, 111 Philadelphia, PA Phone: Fax: STHMAdmissions@temple.edu

3 Athletics Administration The Athletics Administration concentration in the MS in Sport Business program produces effective intercollegiate and interscholastic athletic managers that oversee student athlete programs, giving them the tools they need to become leaders within school and collegiate athletics programs Mike Diorka 98 University of Pennsylvania Athletics

4 MS in Sport Business Athletics Administration Concentration AN INNOVATIVE APPROACH The Athletics Administration concentration aims to produce effective managers of intercollegiate and interscholastic athletics focused upon the student athlete and the administrative operations necessary to sustain athletic programs. With an emphasis on athletic administration, this concentration allows students to engage critical issues in governance, policy-making, facility operations, fundraising, development, and compliance that will ultimately prepare them for leadership positions within school and collegiate athletics programs. A DYNAMIC CURRICULUM Required Courses Legal Issues in Sport & Recreation Quantitative Reasoning Sport Facility Management Sport Finance & Economics Sport Marketing Strategic Management in Sport & Recreation Graduate Internship Concentration & Electives Fundraising & Development Governance & Policy in Intercollegiate Athletics Sport Sponsorship & Sales STHM Free Elective Fox School of Business Elective Course A FLEXIBLE SCHEDULE All courses in the MS in Sport Business are offered after 5:00 p.m. This allows students to keep or take on full-time employment or pursue internships and assistantships during the day. A typical full course load would include 9 credits each semester, allowing the majority of students to finish the program in 4 semesters. However, students who wish to take on larger loads may be able to finish in as few as 12 months. STRENGTH IN PARTNERSHIP STHM offers students the opportunity to connect with a global network of industry partners eager to engage with master s students. Through the School s Center for Student Professional Development, connect with hundreds of companies and organizations that seek to actively recruit management talent for internship opportunities and professional employment. CONTACT INFORMATION Temple University School of Tourism and Hospitality Management 1810 N. 13th Street Speakman Hall, 111 Philadelphia, PA Phone: Fax: STHMAdmissions@temple.edu

5 Recreation & Event Management The Recreation & Event Management concentration in the MS in Sport Business program produces effective managers and leaders for public and non-profit sectors of recreation and parks. Additionally, professionals interested in launching or furthering a career in the specials events and event production fields will find this concentration allows them to hone best practices and engage critical issues through hands-on experiences Carlton Williams 94 City of Philadelphia

6 MS in Sport Business Recreation & Event Management Concentration AN INNOVATIVE APPROACH The Recreation and Event Management concentration allows students to learn and apply critical theory and best practices in public administration, not for profit, event production and community based programs in the public and private sectors. With a focus on areas in recreation and parks, festivals and events for large scale community groups, corporate events, and fundraising events, the concentration cultivates the development of creative leadership skills and administrative strategy. A DYNAMIC CURRICULUM Required Courses Legal Issues in Sport & Recreation Quantitative Reasoning Sport Facility Management Sport Finance & Economics Sport Marketing Strategic Management in Sport & Recreation Graduate Internship Concentration & Electives Business of Non-Profit Organizations (1.5 credits) Evaluation of Programs and Events (1.5 credits) Event Management Fundraising & Development STHM Free Elective Fox School of Business Elective Course A FLEXIBLE SCHEDULE All courses in the MS in Sport Business are offered after 5:00 p.m. This allows students to keep or take on full-time employment or pursue internships and assistantships during the day. A typical full course load would include 9 credits each semester, allowing the majority of students to finish the program in 4 semesters (36 credits). However, students who wish to take on larger loads may be able to finish in as few as 12 months. STRENGTH IN PARTNERSHIP STHM offers students the opportunity to connect with a global network of industry partners eager to engage with master s students. Through the School s Center for Student Professional Development, connect with hundreds of companies and organizations that seek to actively recruit management talent for internship opportunities and professional employment. CONTACT INFORMATION Temple University School of Tourism and Hospitality Management 1810 N. 13th Street Speakman Hall, 111 Philadelphia, PA Phone: Fax: STHMAdmissions@temple.edu

7 Sport Analytics The Sport Analytics concentration in the MS in Sport Business program produces managers and future executives that understand the potential of data-driven decision making in the sport industry Zachary James 08 Brooklyn Nets

8 MS in Sport Business Sport Analytics Concentration AN INNOVATIVE APPROACH The Sport Analytics concentration prepares students to comprehend and apply analytical methods to issues confronting decision makers in sport organizations. Analytics includes the extensive use of data, statistical and quantitative analysis, and predictive models to drive decisions. Applications of analytics to sport are used to gain insights team and player evaluation and compensation, human resource optimization, game management, and financial strategies. Capitalizing on the strength of the Fox School of Business Management Information Systems (MIS) department, the Sport Analytics concentration creates unique inter-disciplinary synergies that will produce a new generation of sport specialists. A DYNAMIC CURRICULUM Required Courses Legal Issues in Sport & Recreation Quantitative Reasoning Sport Facility Management Sport Finance & Economics Sport Marketing Strategic Management in Sport & Recreation Graduate Internship Concentration & Electives Consumer Behavior in Sport & Recreation MIS Information Technology Management MIS Business Intelligence Sport Analytics STHM Free Elective A FLEXIBLE SCHEDULE All courses in the STHM Master of Science in Sport Business are offered after 5:00 p.m. This allows students to keep or take on full-time employment or pursue internships and assistantships during the day. A typical full course load would include 9 credits each semester, allowing the majority of students to finish the program in 4 semesters (36 credits). However, students who wish to take on larger loads may be able to finish in as few as 12 months. STRENGTH IN PARTNERSHIP The Sport Analytics concentration leverages STHM s relationship to the nationally ranked Fox School of Business and allows students to take coursework in the school s MBA program. The faculty in this program work in partnership with the Sport Analytics faculty to create a curriculum that is one of the first of its kind in the nation. CONTACT INFORMATION Temple University School of Tourism and Hospitality Management 1810 N. 13th Street Speakman Hall, 111 Philadelphia, PA Phone: Fax: STHMAdmissions@temple.edu

9 Hospitality Operations The Hospitality Operations concentration in the Master of Tourism and Hospitality Management (MTHM) program produces managers and leaders skilled in providing service excellence to all stakeholders of the hospitality industry Jim O Donnell 09 Destination Hotels & Resorts

10 MTHM Hospitality Operations Concentration AN INNOVATIVE APPROACH The hospitality industry is diverse, creating endless career possibilities beyond the traditional sectors of lodging and restaurant operations. With a shared focus on providing service excellence, hospitality related businesses extend from small independent operations to global enterprises multi-site operations that transcend geographical boundaries. The Hospitality Operations concentration is designed to introduce students to contemporary sectors of the hospitality industry so that they may pursue a career in this industry by enhancing their operational skill set to be a more effective hospitality operations manager. Students in this concentration have minimal experience in the tourism and hospitality industry, having completed a degree in an unrelated field with limited or no industry related work experience. Students are encouraged to choose electives and an internship or project that focus on the development of these skills so that they are fully prepared to seamlessly adjust to working full-time for a hospitality organization in an operationally related position immediately upon graduation. A DYNAMIC CURRICULUM Required Courses Financial Management for Tourism & Hospitality Quantitative Methods for Business Service Management for Tourism & Hospitality Strategic Management in Tourism & Hospitality Sustainable Tourism Management Tourism & Hospitality Consulting Project Graduate Internship OR Masters Project Concentration & Electives Effective Sales Management Gaming & Casino Management Hospitality Operations Management Meeting, Conference, and Event Management Revenue Management and Hotel Analytics Fox School of Business Elective A FLEXIBLE, 18-MONTH SCHEDULE All courses in the MTHM are offered after 5:00 p.m. This allows students to keep or take on full-time employment or pursue internships and assistantships during the day. The program is designed to be completed in 18 months, with students completing an internship or project over the summer months. Students can, however, take courses at their own place and design an individualized graduation plan with their advisor. STRENGTH IN PARTNERSHIP MTHM students can capitalize on the School s dynamic and growing list of industry partners. Experiences available with hundreds of corporate partners. The Tourism & Hospitality Consulting Project allows students as a group and with a faculty member to work directly with a company or organization in need of dynamic and innovative problemsolving. Additionally, the Internship/ Project component allows students to gain invaluable industry experience that can be potentially be leveraged into employment opportunities upon graduation. CONTACT INFORMATION Temple University School of Tourism and Hospitality Management 1810 N. 13th Street Speakman Hall, 111 Philadelphia, PA Phone: Fax: STHMAdmissions@temple.edu

11 Tourism & Hospitality Marketing The Tourism & Hospitality Marketing concentration in the Master of Tourism and Hospitality Management program allows experienced industry professionals to capitalize upon their operational knowledge of the tourism and hospitality sector and apply it to issues confronting executive decision-makers within the industry Aaron Horton, STHM 05 Visit Philadelphia

12 MTHM Tourism and Hospitality Marketing Concentration AN INNOVATIVE APPROACH The tourism and hospitality industry is changing at a rapid pace. This is a result of an increasingly global competitive landscape, evolving consumer preferences, as well as technology advancements all of which have significant implications for effective marketing and decision making. The Tourism and Hospitality Marketing concentration is designed to explore the unique and diverse marketing challenges presented to organizations in this industry so that graduates can be at the forefront of building sustainable markets for tourism and hospitality organizations in the futures and hospitality organizations in the future. This concentration has been designed for those who want to pursue a career in tourism and hospitality marketing. Students in this concentration are encouraged to choose electives and an internship or project that focus on the development of these skills so that they are fully prepared to seamlessly adjust to working full-time for a tourism or hospitality organization in a marketing related position immediately upon graduation. A DYNAMIC CURRICULUM Required Courses Financial Management for Tourism & Hospitality Quantitative Methods for Business Service Management for Tourism & Hospitality Strategic Management in Tourism & Hospitality Sustainable Tourism Management Tourism & Hospitality Consulting Project Graduate Internship OR Masters Project Concentration & Electives Customer Relationship Management in Tourism & Hospitality New Media & Distribution Revenue Management & Hotel Analytics Strategic Brand Management Tourism & Hospitality Marketing Fox School of Business Elective A FLEXIBLE, 18-MONTH SCHEDULE All courses in the MTHM are offered after 5:00 p.m. This allows students to keep or take on full-time employment or pursue internships and assistantships during the day. The program is designed to be completed in 18 months, with students completing an internship or project over the summer months. Students can, however, take courses at their own pace and design an individualized graduation plan with their advisor. STRENGTH IN PARTNERSHIP MTHM students can capitalize on the School s dynamic and growing list of industry partners. Experiences available with hundreds of corporate partners. The Tourism & Hospitality Consulting Project allows students as a group and with a faculty member to work directly with a company or organization in need of dynamic and innovative problemsolving. Additionally, the Internship/ Project component allows students to gain invaluable industry experience that can be potentially be leveraged into employment opportunities upon graduation. CONTACT INFORMATION Temple University School of Tourism and Hospitality Management 1810 N. 13th Street Speakman Hall, 111 Philadelphia, PA Phone: Fax: STHMAdmissions@temple.edu

13 Executive MBA in Hospitality Asset Management The Nation s First Executive MBA in Hospitality Asset Management Take your hospitality career to the next level. Designed for experienced hospitality leaders and managers, the EMBA in Hospitality Asset Management combines the strength of two Schools at Temple University: The Fox School of Business and the School of Tourism and Hospitality Management Temple University is truly at the forefront of hospitality education. The EMBA in Hospitality Asset Management provides operational leaders a unique opportunity to meet the needs of one of the hospitality industry s most critical sectors. This is a degree program that will make future executives standout among their competition. Jay H. Shah, CEO, Hersha Hospitality Trust

14 Executive MBA Hospitality Asset Management Concentration THE FOX EXECUTIVE MBA EXPERIENCE Since 1985, the Fox Executive MBA program has provided professionals with the executivelevel education to not only succeed, but also excel in today s increasing global business environment. The program is ranked top 5 in the Mid-Atlantic region by The Economist. Students will expand their knowledge of business strategy, study real-world issues affecting multiple industries, and gain exposure to leading organizations in both the United States and abroad. While the program is based in Philadelphia, students have the option of studying 18 months, one class per month for 48 credits total, through our global Fox Programs in Paris, Singapore, Tokyo and Cali, Colombia or interacting with our vibrant global network while studying locally. THE HOSPITALITY ASSET MANAGEMENT CONCENTRATION The Hospitality Asset Management Concentration allows senior level managers within the industry to focus on the acquisition, development, and management of real estate assets through intensive coursework offered from STHM: Hospitality Asset Compliance Hospitality Asset Lifestyle Optimization Hospitality Asset Portfolio Management Hospitality Business Analytics SEASONED PROFESSIONALS In addition to the global opportunities and global exchange of students, the industry and management experience of our students is what sets us apart from the other Executive MBA programs in Philadelphia. Our current cohort averages 17 years of work experience across all industry sectors. In addition to learning from our faculty and curriculum, students learn from the rich discussion brought to class by peers. EXECUTIVE-LEVEL CLASSROOM AND ACCOMMODATIONS The EMBA program offers its courses in state-of-the-art corporate conference and meeting centers in Philadelphia. Conveniently located near major interstates, Amtrak, SEPTA Regional Rail, and the Philadelphia International Airport, these centers offer a full suite of amenities during their oneweekend-per-month program. Overnight stays are optional, but will be paid for by the program, not the student. PROFESSIONAL DEVELOPMENT RESOURCES When selecting an EMBA program, it s important to choose one that offers a sound return on your investment. The Fox School is vested in the future of its students and alumni and offers the services they need to achieve their career goals. Since your career management and professional development are important to the Fox School, we provide our students the tools/resources needed to successfully reach their next career destination. SCHOLARSHIP OPPORTUNITIES Fox/STHM offers competitive scholarship opportunities to all admitted EMBA candidates. Merit scholarships are available as well as Temple University alumni scholarships. In addition, the Fox Corporate Partner Scholarship Program provides scholarship opportunities for students when more than one employee from the same company attends the Fox EMBA program in the same cohort. CONNECT WITH US We encourage prospective students to learn more about our EMBA program. We offer information sessions and Open Class Days to get to know us and meet with EMBA alumni and current students. For more information visit or call (215)

15 PhD in Business Administration with a concentration in Tourism/Sport Temple University offers a PhD in Business Administration with a concentration in Tourism/ Sport. This program builds on the strengths of two schools Fox School of Business and the School of Tourism and Hospitality Management R. Aubrey Kent Chair and Associate Professor, Sport and Recreation Management

16 PhD in Business Administration with Concentration in Tourism/Sport AN INNOVATIVE APPROACH Fox/STHM offers a PhD in Business Administration with a concentration in Tourism/Sport. This program builds on the strength of two schools, the Fox School of Business and the School of Tourism and Hospitality Management, which is home to the tourism and hospitality management and sport and recreation management faculty. Students take the core PhD in Business Administration curriculum from the Fox School of Business while working on their concentration area with the faculty in the School of Tourism and Hospitality Management. DYNAMIC OPPORTUNITIES FOR ASSISTANTSHIPS In addition to world-class faculty, dedicated seminar-based coursework, and a state-ofthe-art facility, the Temple program offers doctoral students very competitive research assistantship funding as well as the chance to work in the National Laboratory for Tourism & ecommerce (NLTeC) and the Sport Industry Research Center (SIRC), which have projects focusing on a wide range of topics in tourism, hospitality, sport, and leisure industries. Teaching assistantships are required for PhD students. TAs lead course preparation and delivery with faculty supervision. Coursework is available on the Fox web site: RESEARCH/MENTORSHIP PhD students will have identified and begin working with a faculty mentor upon admission to the program. The mentor relationship will be in the form of an apprenticeship resulting in greater potential for high-quality joint research. Faculty members taking on the responsibility of mentoring students are expected to ensure desirable outcomes measurable by student papers targeted to top conference and A level journals, as well as placements in top research universities upon graduation. In STHM, students have collaborated with faculty and have been highly productive with 78 published papers in refereed academic journals since July CONTACT INFORMATION Temple University School of Tourism and Hospitality Management 1810 N. 13th Street Speakman Hall, 111 Philadelphia, PA Program Advisor: Dr. Daniel C. Funk, PhD, Professor and Program Director for Research and PhD Programs Phone: Fax: STHMAdmissions@temple.edu