Showcase products, drive e-commerce and enable employees with mobile apps.

Transcription

1 ADOBE EXPERIENCE MANAGER MOBILE for Retail

2 Showcase products, drive e-commerce and enable employees with mobile apps. Retailers are under constant pressure to reduce costs, increase sales, and deliver exceptional customer experiences. Whether it s keeping sales teams informed on new products, giving in-store sales associates instant access to training materials, or providing customers with a deeper level of engagement that drives revenue, join other leading brands who are using Adobe Experience Manager Mobile to create mobile apps that solve challenges faced by retailers today. 2

3 Create apps that transform your business Create and manage an array of mobile apps that drive revenue, enhance consumer loyalty and improve store operations. TYPES OF APPS E-commerce and B2C catalog apps Retail companion apps for store associates Training and enablement apps for employees Customer information capture apps for luxury and specialty stores In-store kiosk apps Event apps Brand engagement experiences And more RESULTS Accelerate app time-to-market Decrease app production costs Increase revenue Increase time on sales floor Maximize existing content investments Reduce printing costs Improve updating of employee & sales materials Increase client engagement Increase sales rep productivity Deepen brand engagement Grow audience Modernize perception of brand Experience Manager Mobile can save millions of dollars on operating expenses and print costs. Source: Results are from existing Adobe customers who moved from native app development to Adobe Experience Manager Mobile. Adobe Experience Manager - Mobile for for Retail Healthcare 3

4 Example App Retail Associate Companion A branded mobile app that provides on-floor retail associates with sales training and tools to assist customers. Home Screen Custom branded user experience with content organized in a way that makes sense for your business. Associates can easily tap into any type of information they need, on the go. Custom UI and information architecture. Product Displays Interactive In-store styling guides show product and guide staff through the process of building product displays. App can be updated to reflect seasons and current promotions to ensure a consistent look across all retail outlets. Inventory Lookup Integrates with product information database and your inventory system. Associates can locate products quickly, see the key features and see what s in stock. Search for products by SKU, product name, and more. Display results on a map with a list of quantities and stores close by. Associate Alert In-app messaging gives updates with pop-ups and alerts. Need to remove an item from the floor? Associates immediately know what has to get done. In-app messages feature product images, information and confirmation buttons. Sales managers can track responses and response time, then fill out form of compliance to submit to the warehouse or headquarters. 4

5 Example App E-commerce Product Catalog A consumer-facing product catalog that offers a holistic shopping experience including compelling lifestyle content and e-commerce capabilities. Home Screen Collection Screen Loyalty Rewards and Shopping Cart Store Locator Custom-branded content Curated collections create Custom Messaging Display product availability Dynamic map lets consumers with hero image and editorial aesthetic Display custom content based and location find locations by city or dynamic promotions Product videos give tips and on consumer s purchase Provide order updates zip code Customizable, on-screen shows application history using Adobe Target through integration with app navigation Allows customers to instantly Offer pricing incentives Facebook Messenger purchase, get peer feedback, or bonuses to most loyal Engage consumers with and share socially customers opportunities to sign up for Integrates with Deliver tailored messaging marketing messages and Product Information like custom offers, restock manage communications Management and Content updates, and sales alerts. with Adobe Campaign Management Systems Talk to your Adobe representative about finding the right solution partner to help you build a custom implementation like these examples using Experience Manager Mobile. 5

6 How Experience Manager Mobile Works LEVERAGE CONTENT FOR MOBILE Incorporate new or reuse existing content from Experience Manager (or any CMS) to deliver to a whole new mobile apps channel. BUILD AND EXTEND APPS Shorten time to market via powerful design tools, extend functionality with Cordova device APIs and custom plug-ins. MANAGE APPS Easily take control of all your apps, no matter when, how, or where they were developed. MEASURE & OPTIMIZE Use Adobe Marketing Cloud solutions to measure results, deliver personalized experiences and drive engagement. 6

7 How Experience Manager Mobile Works LEVERAGE CONTENT FOR MOBILE Incorporate new or reuse existing content from Experience Manager (or any CMS) to deliver to a whole new mobile apps channel. Pull in content from any Digital Asset Management (DAM) or Content Management System (CMS), or easily create new engaging and interactive content Unlock content in Experience Manager for the mobile channel or use HTML, Adobe InDesign, PowerPoint, Drupal or WordPress Publish content across platforms Customize content presentation and organization within your app Leverage workflow APIs to integrate with any content system Bring apps to market 50-70% faster with Experience Manager Mobile. Source: Results are from existing Adobe customers who moved from native app development to Adobe Experience Manager Mobile. 7

8 How Experience Manager Mobile Works BUILD AND EXTEND APPS Shorten time to market via powerful design tools, extend functionality with Cordova device APIs and custom plug-ins. Build Apps for ios, Android, Windows, and Web Create native apps without native development using an integrated app building tool Distribute apps externally via app marketplaces or internally via Mobile Device Management (MDM) systems Grant access to specific content and application screens based on user identity Integrate with enterprise authentication methods (LDAP, OAuth, SAML, SSO, MFA, Social Logins, etc.) Help users find content with in-app search Leverage platforms native social sharing capabilities Shorten time-to-market via powerful app design tools Create custom-branded app experiences using WYSIWYG tool Define application screen organization and navigational structure Extend the functionality of your apps using Cordova device APIs and custom plug-ins Integrate with Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) systems for personalization and data capture Integrate with Product Information Management (PIM) and catalog databases for scalable product apps that provide up-to-the-minute pricing and rapid fulfillment Comply with WCAG 2.0 level AA accessibility standards Dramatically increase revenue when you deliver apps built with Experience Manager Mobile. 8

9 How Experience Manager Mobile Works MANAGE APPS Easily take control of all your apps, no matter when, how, or where they were developed. Manage apps across the enterprise using a centralized dashboard Manage Experience Manager Mobile apps as well as existing native or hybrid apps Use over-the-air app updates to bypass app resubmission process Reduce the lifetime cost of your app by 67% using Experience Manager Mobile. Source: IDC Survey, November 2015 confirms that 67% of the lifetime costs of an app are attributed to activities related to app management. This includes enhancements, content refreshes, updates to navigation and layout, and updates required for new mobile OS releases all things that can quickly and easily be accomplished using Experience Manager Mobile. 9

10 How Experience Manager Mobile Works MEASURE & OPTIMIZE Use Adobe Marketing Cloud solutions to measure results, deliver personalized experiences and drive engagement. Eliminate the friction of locating and integrating third-party app services Drive engagement and targeting through messaging Send platform-level push notifications to segments of users Target in-app messages based on customizable criteria Personalize app experiences using Adobe Target integration Leverage the power of Adobe Analytics Track detailed user activity and gain insights Track and analyze effectiveness of mobile app marketing campaigns Deliver targeted content and increase monthly active users by up to 20%. Source: Adobe ROI calculator validated by IDC,

11 Customer Story Under Armour Challenge The Under Armour sales force was using a printed catalog when making sales calls, placing orders and introducing new products. Producing the content was expensive and inefficient because it was out-of-date the minute it was printed, resulting in lost revenue, order errors and customer and rep dissatisfaction. Solution Under Armour built a robust B2B digital catalog app that integrates with Experience Manager Assets and arms the sales team with access to over a hundred thousand SKUs that are constantly updated and sends push notifications to alert the field about changes. The new app has enriched the sales experience and is saving Under Armour millions of dollars in missed orders and print costs. Results Eliminated inefficiencies associated with out-of-date print content Achieves $4M/year in avoided missed orders Saves $1.1M/year in printing and design expenses 11

12 Customer Story REI Challenge REI had been distributing printed communications like visual merchandising guides and training materials to their over 140 retail stores which were slow to circulate, expensive to produce, and inefficient at delivering the most up-to-date information. REI needed to transition from printed materials to an engaging, interactive digital app experience to improve merchandising efficiencies in their stores. Solution REI used Adobe s mobile app solution to create multiple apps that support visual merchandising and store setup to keep the look and feel of every store consistent. They are now able to deliver more than 20 Floor Set Guides to over 140 stores each year, engaging employees with interactive elements and up-to-date content at the touch of a finger. Results Eliminated inefficiencies and expense of sending printed content to over 140 stores Reduced delivery time from months to weeks Two-thirds of associates said the apps allow them to spend more time on the sales floor 12

13 Customer Story Barneys New York Challenge Barneys recognized the value of delivering an integrated experience across all digital channels in order to give customers access to their brand anytime, from anywhere. They specifically wanted to create a mobile app experience for their highly successful publication The Window which was already available in print and on the web, but knew the native app development would slow down their efforts dramatically. Solution Barneys used Adobe's mobile app solution to seamlessly translate The Window into a highly curated, beautifully designed app. Knowing that their most valuable customers are those who engage with their brand through multiple channels, Barneys was able to avoid a lengthy native app development process, quickly bring this new app to market and start building loyalty and inspiring more shopping. Results Additional sections of the app can be launched in as little as three weeks Consumers spend over five minutes on the app per visit Additional touch point promotes deeper and more active engagement 13

14 See what Adobe can do for you. Everything you need. One capability provides all you need to quickly build, manage, deliver, and optimize powerful apps for business. Perfect integration. The tools you know and love work seamlessly together in Adobe Creative Cloud, Adobe Marketing Cloud, and Adobe Document Cloud. Built for business. An enterprise-grade CMS and integration with Experience Manager Assets and Sites lets you control all content and open a new mobile channel. Want to know more? Find out how Adobe can help you and your business. Call Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Creative Cloud, and InDesign are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners Customer clues. Solve the mystery of your audience. 14