SAP User Experience Strategy & Design Services

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1 SAP User Experience Strategy & Design Services SAP Enterprise Support Info Day, Lausanne (Switzerland) September 3, 2014 Alexander Daum, Support Architect User Experience, SAP Active Global Support

2 Disclaimer This presentation outlines our general product direction and should not be relied on in making a purchase decision. This presentation is not subject to your license agreement or any other agreement with SAP. SAP has no obligation to pursue any course of business outlined in this presentation or to develop or release any functionality mentioned in this presentation. This presentation and SAP's strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. SAP assumes no responsibility for errors or omissions in this document, except if such damages were caused by SAP intentionally or grossly negligent SAP SE. All rights reserved. Public 2

3 Agenda User Experience Systemic Considerations SAP User Experience Strategy SAP User Experience Design Services 2014 SAP SE. All rights reserved. Public 3

4 User Experience Systemic Considerations System 2014 SAP SE. All rights reserved. Public 4

5 User Experience Get It by Design Thinking 2014 SAP SE. All rights reserved. Public 5

6 The World is Changing Consumer user experience is the new standard for enterprise applications 2014 SAP SE. All rights reserved. 6

7 The SAP You Know 2014 SAP SE. All rights reserved. 7

8 the SAP you know 2014 SAP SE. All rights reserved. 8

9 Why Is User Experience Important For Customers? Gain productivity Increase user adoption Decrease user errors Save training costs 2014 SAP SE. All rights reserved. Public 9

10 The Way Forward 2014 SAP SE. All rights reserved. 10

11 SAP User Experience Strategy New Renew Enable 2014 SAP SE. All rights reserved. 11

12 Consumer-grade user experience for NEW applications 2014 SAP SE. All rights reserved. 12

13 SAP Cloud for Sales 2014 SAP SE. All rights reserved. 13

14 RENEW the most widely-used scenarios 2014 SAP SE. All rights reserved. 14

15 SAP Fiori 2014 SAP SE. All rights reserved. 15

16 SAP Fiori User Experience Design Principles Role-based Responsive Simple Coherent Delightful Designed for you, your needs, and how you work Supports how and where you work, at any time Focuses on what s important Provides one fluid, intuitive experience Makes an emotional connection 2014 SAP SE. All rights reserved. 16

17 ENABLE customers to improve the user experience of their specific value scenarios 2014 SAP SE. All rights reserved. 17

18 SAP Screen Personas before 7 screens 45 clicks after after 3 screens 26 clicks 2014 SAP SE. All rights reserved. 18

19 SAP Theme Designer 2014 SAP SE. All rights reserved. 19

20 The SAP User Experience Strategy new applications existing applications Usage/Reach Top SAP use Fiori scenarios Core use Renovation scenarios Specific Enablement customer Tools value use (e.g. SAP scenarios Screen Personas) NEW RENEW ENABLE UX DESIGN SERVICES 2014 SAP SE. All rights reserved. Public 20

21 UX Design Services 2014 SAP SE. All rights reserved. 21

22 ey Takeaway Choosing the right tool or technology is one important step. However, in order to achieve a high level of user experience, it is neither the first nor the most important step SAP SE. All rights reserved. 22

23 engage with REAL users! 2014 SAP SE. All rights reserved. Public 23

24 Most IT Organizations Are Missing Design Skills Human Values (usability, desirability) In Order To Reduce Transaction Complexity Improve User Productivity Increase User Satisfaction Business (viability) Technology (feasibility) Innovations With Great User Experience 2014 SAP SE. All rights reserved. 24

25 SAP s UX Design Services Offering Overview powered by DESIGN THINKING DESIGN SERVICES ADVISE want to understand the SAP UX strategy and translate it into your business reality? INNOVATE EMPOWER REALIZE DESIGN SERVICES want to be a leader and create a new high value and competitive advantage? want to enable your organization to achieve the best user experience? want to implement, adapt SAP UX solutions or optimize the user experience of your existing SAP software? 2014 SAP SE. All rights reserved. Public 25

26 Summary Key Points To Take Home 1. User experience impacts your business. 2. Know the SAP user experience strategy and design services offering. 3. Build your own customer user experience strategy. 4. Engage with your end users. 5. Grow your user experience maturity SAP SE. All rights reserved. Public 26

27 More Information SAP User Experience Community User Experience on SAP Service Marketplace SAP SE. All rights reserved. Public 27

28 Do you have any Questions

29 Thank you For your attention

30 2014 SAP SE or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. Please see for additional trademark information and notices. Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP SE or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP SE s or its affiliated companies strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forwardlooking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions SAP SE. All rights reserved. Public 30

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