Deliver Community-Powered Commerce to Optimize Revenue

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1 SAP Brief SAP Jam SAP Jam Communities Objectives Deliver Community-Powered Commerce to Optimize Revenue

2 Drive revenue with community content optimized for commerce Drive revenue with community content optimized for commerce Companies today must harness the power of communities to drive business results from the engagement with consumers, resellers, or distributors. When integrated with the SAP hybris Commerce solution, SAP Jam Communities offers ways to create revenue by enabling the delivery of content optimized for commerce. It is the first communities solution from SAP optimized for the purchasing lifecycle. To remain competitive, commerce sites must effectively offer new ways to attract visits, build trust, engage with customers in real time, and establish compelling emotional relationships to create loyalty. An ideal way to achieve this is by fostering an online community to share knowledge, expertise, and a shared passion for a topic. An active community is not enough, however. To deliver tangible value to your business, the community must be optimized for commerce. Too often, companies miss opportunities to align their community with their commerce engine. The result is a fragmented customer experience with missed revenue-generation opportunities. SAP Jam Communities provides a direct tie to top-line growth by using your most important asset your customers. At every step, the content that SAP Jam Communities provides is optimized to drive commerce. You can attract and retain customers; instill buying confidence by offering relevant, trusted content; and lower the total cost of customer acquisition by inspiring loyalty. 2 / 8

3 Lower the total cost of customer acquisition Lower cost of operation and time to value The purchasing journey has changed, and every single journey is different for each customer. How do you attract customers to widen your influence? Wherever your customers are researching online, they can find you through the search engine optimized (SEO) content on SAP Jam Communities. The software s SEO capability uses community-generated content to drive traffic to your commerce site to meet customers on their own terms at the time and through the channel of their choosing. In addition, enabling reviews, peer support, and social sharing through an SEO platform results in more opportunities to meet consumers throughout their purchasing journey. As a result, your commerce site can use community content to reach a greater number of potential customers at the moment that most influences their buying decision. Attract customers to your commerce site by being where they are, thanks to search engine optimization. 3 / 8

4 Lower the total cost of customer acquisition Lower cost of operation and time to value An effective community must be informative, interactive, and authentic in order to foster trust and credibility. Through the robust capabilities of SAP Jam Communities, community members have the ability to participate in Q&A forums, write blogs and product reviews, and submit product ratings. In addition, they can follow pertinent people and topics to engage in meaningful discussions. SAP Jam Communities is tightly integrated with the SAP hybris Commerce solution to enable community members to act quickly on their purchasing needs. For example, the solution augments the catalog in SAP hybris Commerce with community content and peer recommendations. Plus, SAP Jam Communities proactively suggests related products to consider, best answers to questions, and other conversations relevant to customer needs. Drive revenue by delivering customerand company-generated content optimized for commerce. 4 / 8

5 Lower the total cost of customer acquisition Lower the total cost of customer acquisition Lower cost of operation and time to value There is nothing more powerful than a loyal, engaged customer. By enabling you to connect with customers on an emotional level, SAP Jam Communities helps you drive long-term relationships that ultimately lower the total cost of acquiring customers. The solution lets you identify and reward your customer advocates who contribute content, providing incentives for them to continue to be active community members. By soliciting and fostering a dialog with customers, you can build credibility. In addition, through integration with SAP hybris Commerce, you can enrich customer profiles by combining social customer insights with transactional data. Get a deeper understanding of your customers by combining social and transactional data, and use the resulting insights to build loyalty. 5 / 8

6 Lower cost of operation and time to value Lower the total cost of customer acquisition Lower cost of operation and time to value SAP Jam Communities enables you to get up and running quickly with a community site that matches the branding on your commerce site. Using preconfigured templates, community designer branding, and customization capabilities, you can quickly launch and maintain your community pages. Through integration with SAP hybris Commerce, you can tie in to your product catalog to reflect any changes that are made there. And you can innovate with flexible technology driven by application programming interfaces (APIs) that support agility. Integrate your community with your product catalog so no buying opportunity is missed. 6 / 8

7 Drive revenue through communities Drive revenue through communities With SAP Jam Communities integrated with SAP hybris Commerce, you can directly tie your community of consumers, resellers, and distributors to your commerce site. By offering relevant content to community members, the software puts you in a great position to influence and accelerate purchasing decisions. Used with SAP hybris Commerce, SAP Jam Communities enables you to: Augment product catalog information with authentic community content and peer recommendations to enhance your investment in SAP hybris Commerce Drive increased traffic using SEO community content Reduce the cost of operations through selfsupport and peer support Offer relevant, credible content to instill buying confidence and increase revenue Establish emotional relationships and engage with customers in real time to create loyalty Use SAP Jam Communities together with SAP hybris Commerce to effectively influence buying decisions. 7 / 8

8 Objectives Summary Through integration with the SAP hybris Commerce solution, SAP Jam Communities offers a way to drive revenue by delivering content optimized for commerce. As a result, you can attract and retain customers throughout the buying journey, instill confidence by offering relevant and trusted content, and lower the total cost of customer acquisition by inspiring loyalty. Objectives Drive increased awareness and traffic to your commerce site Understand your customers interests, needs, and buying motivation Offer relevant content to drive purchasing decisions Provide an engaged community to drive long-term relationships Search engine optimization and social network sharing to drive traffic to the community Content optimized for commerce through integration with SAP hybris Commerce Rich community of evangelists to drive repeat business Increased traffic to your commerce site Increased revenue through tight integration of community content and commerce More comprehensive and contextual understanding of your customers by combining transactional and social data Lowered total cost of customer acquisition Reduced cost and time to value Learn more Visit us online at 8 / 8 Studio SAP (15/10)

9 No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. Please see for additional trademark information and notices. Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP SE or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP SE s or its affiliated companies strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.

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